NFTs are changing the way we interact with all digital media. As the industry continues to expand, digital collectible platforms like NBA Top Shot are making waves, but these collections only scratch the surface of what’s possible with this technology. Physical collectibles can be released with a corresponding digital collectible, further amplifying the value of an asset.
FEWOCiOUS and RTFKT are teaming up to do just that. The 18-year-old artist and next-gen sneaker studio have released a set of collectible sneakers on Nifty Gateway; the drop, titled “FEWO WORLD Open Edition,” includes three physical sneakers that each correspond with a digital token. The artwork itself is gorgeous, but this drop foreshadows the unlimited possibilities available to NFT technology in the future. Not only is the physical sneaker a collectible that may go up in value, but the NFT associated with the product is an asset all on its own.
We’re making this drop to make people experience the future.
The team behind RTFKT is equally exciting about the drop and the collaborative experience. “This collab is the most creative, fun, and groundbreaking we’ve ever had the chance to work on so far. Our thinking was: ‘let’s show what everyone imagines to be the dopest drops will be in 2024, and let’s make that today,’” Benoit Pagotto, co-founder of RTKFT, tells ONE37pm.
When it comes to working with the young up-and-coming artists, the RTFKT team couldn’t be more complimentary: “FEWOCiOUS is a creative force, a next gen Keith Haring, a brand new generation of creator taking over, combining his power with a next gen Brand, our love of gaming, streetwear and memes, we’re making this drop to make people experience the future, powered by NFTs and limitless creativity.”
The timeline of the digital landscape is going to be broken up into the pre-NFT and post-NFT era. Moments like this collaborative drop unveil the incredible potential for innovation in digital media allowed by the proliferation of non-fungible tokens.