Surfers and Wakeboarders Agree, Driftline Wetsuits Shred

From New York to San Diego to Shark Tank: Driftline is on its way.

I’ve been around surf culture for my entire life, minus a few years in college. I take a serious amount of pride in being tapped into the culture of Southern California, and for a few months now — I’ve been hearing about Driftline. So I decided to investigate.  

And my conclusion is that what Driftline is doing is so rad.

Born from a true entrepreneurial beginning, Driftline is creating swim trunks that contain a wetsuit lining underneath. It is the beach-look of the summer, with the feel of a spring or fall surf session. And the man who started it all, Wes Horbatuck

In 2015, Horbatuck made the move from New York, where he lived for five years, to California. “I was always a water guy,” he says. “On the east coast, it wasn’t super easy. Every (surf) break was like 45 minutes from my house… AND not every day is good. So to be a surfer over there, it wasn’t easy.” 

I met up with Wes Horbatuck in Encinitas to talk about how Driftline got to where it is today.

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ONE37pm: So when did you know you wanted to make a surf product? 

Horbatuck: I’ve always been entrepreneurial. I was writing blogs in NY [that were] surf, grunge-esque. And I just kept that going when I moved out here.

I was surfing one day, on a typical San Diego summer day. It was too warm for a wetsuit, but like too cold for trunks. And bumped into the apparel designer for Sector 9 and hit it off.

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ONE37pm: I know that too hot, too cold feeling all too well. It’s a real thing. Most people think about the hot sun and beautiful palm trees in Southern California— but that Pacific Ocean can be a bit chilly. So what did the weeks after that interaction look like? 

Horbatuck: Over the next few months, the idea kept coming back. Eventually, I just cut a wetsuit and sewed it. It was super shitty, but this was it.

The “it” that Horbatuck is referring to is the whole idea of Driftline. On the outside, it looks like a normal pair of board shorts or swim trunks, but underneath is a lining of wetsuit to keep some of that precious heat close to your body.

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Horbatuck: Our product launched in 2019… so we had 6 months before Covid. It was a grind. 

ONE37pm: How did you feel in those 6 months? 

Horbatuck: It was always a side thing. If it took off, sick. But the reception was exciting. The moment people put on the trunks, you could see it in their eyes. The official hurdle was tough. We needed to make this a product for watermen, by watermen. People needed to know this was for the water.

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When Horbatuck referred to “watermen,” I knew exactly what he meant. Despite people paying lots of money in property taxes in southern California, not that many people actually go in the ocean consistently.

This product is for people who are amphibious. It doesn’t matter if it is a lake or ocean. The only thing that matters is that the person spends time in the water.

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Horbatuck: It was an idea for surfing. Surfing was our core. But people in San Diego who surf, aren’t just surfers. They are watermen. In this past year, we’ve exploded into wake life. We just sponsored the Michigan State Wake Board Team… and these guys are epic college bros who just shred. And they love our product.

Appearing on Shark Tank

Horbatuck: There were so many people who said to go on. So I said fuck it, and applied. All of last year was the process of getting through interviews, sending interviews and pitches. Finally ended up in the fall of last year, and we got the nod that we would be on.

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Horbatuck: It was super authentic. I was surprised. I’m not usually nervous, but they really put you under the lights. They get these comfy chairs, and we are there for 2 hours. And they grill you for 8 minutes. So you really gotta know ur stuff.

ONE37pm: So what was the fallout like? You take a deal? Did going on the show help?

Horbatuck: We ended  up denying two deals, because it didn’t fit. We got a lot of outside pressure to take the deal. BUT, website traffic did skyrocket after the show aired.

Electric Blue Release
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The Summer is a busy time for companies in the beach apparel business. And now after the appearance on Shark Tank, people have been waiting on more sizes and colors.

Horbatuck: Within 24 hours, sold out 80% of our inventory — which was supposed to last for the whole summer.

It was a pleasure speaking with Driftline. Horbatuck was kind enough to dish out a pair of the new electric blue shorts, and let me tell you — they kick ass.


The Best Sports Podcasts To Stream Right Now

Whether you are commuting to work, getting some stuff done around the house, or just looking to pass the time, a quality sports podcast can be just the trick. Be wary though, as there are now thousands of options to choose from. To help solve this dilemma, here is a list of the 20 best sports podcasts to stream right now.

20) Bussin’ With The Boys
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To plenty of people, this could be a podcast that climbs higher on the list. Just for me personally, I’ve yet to fall in love with the podcast the same way others have.

But the popularity is undeniable. Will Compton and Taylor Lewan have created quite a fun environment together. Like plenty of the other shows on this list, I would encourage you to check out their video format on Youtube to get the full feel.

You can listen to Bussin’ With The Boys, here:

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19) The Draymond Green Show

When Draymond Green first said that he would be hosting a podcast, I think there was a collective roll of eyes from NBA fans. At the time, we didn’t realize just how insightful Green can be. Since that announcement, he has flourished behind the mic on his podcast and in front of the camera on NBA on TNT.

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His work in the content space has locked him up for a lifetime of jobs working in NBA media coverage. His authenticity is unmatched and his understanding of basketball schematics is next level. Some of yall may recall when Drake hosted the ESPY’s and roasted Draymond Green for his podcast. I think that sentiment was shared by a lot of people, but Draymond has proved a lot of those people wrong. He is an emerging, and thoughtful voice that will be here to stay. 

You can listen to The Draymond Green Show, here:

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You would think with the most popular sport in the world, soccer would have a strong grasp on the podcast game. But I don’t actually find that to be the case. Part of this could be because there are so many different leagues, that the attention is spread more thin. But if I was to look at a single podcast in the sport – I’d suggest taking a listen to ESPN FC’s podcast.

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They turn the TV program on ESPN, and distribute it in podcast form. A very clean and accessible way to consume some audio-form football content. 

You can listen to ESPN FC, here:

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17) The Dan Patrick Show

Dan and the boys have become legends in the sports radio game. I mean, they did *it*. They pulled off what every single friend group has dreamed of doing.

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Dan became a first-ballot hall of fame member during his years at ESPN. He created one of the most dynamic sports shows of all-time with Keith Olberman during their days at ESPN, hosting SportsCenter. Since then, Patrick recruited his best buddies to do a radio show together. That love and fun amongst a friend group is felt over the airwaves. It is tough to say how much longer the show will continue, but when you think about the legends of the game – you will be hard pressed to find a show or host as iconic as Dan Patrick. On an all-time great list, this show is in the top-10. But if you are looking around for a new favorite podcast, it would be hard to catch onto all the inside jokes and personalities.

You can listen to the Dan Patrick Show, here:

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16) The Pivot Podcast

Ryan Clark’s work in his post-playing career is oftentimes overlooked, in my opinion. Clark has remained adaptable, coachable, and eager to bring his voice and energy to the best fit that he sees. He’s really a model figure in the sports content world for retired athletes.

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Joining Clark is Channing Crowder and Fred Taylor as his co-hosts – and together, they have put together a really fun show. In some stand out episodes, the team has hosted both Shaq and Charles Barkley. 

You can listen to The Pivot Podcast, here:

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15) You Better You Bet

If you are a *degenerate* gambler, you will love this show. It is that simple. Nick Kostos is an electric factory. His rants have become legendary (may I point you in the direction of the stoned college student playing Madden).

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It may take an episode or two to understand the shtick between Kostos and Ken. But these two are incredible. They don’t do the silly LeBron vs Jordan debates and instead keep their focus on the field.

You can listen to You Better You Bet:

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14) Talkin’ Baseball

Jomboy Media’s dominance in the baseball world really should not be downplayed. And the podcast, Talkin’ Baseball, is a very good place to start. This is in any discussion surrounding the best places to consume MLB content.

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Something that is impressive with this show is its ability to discuss a lot of the small details that happen over the course of a 162 game season. It seems as though with most MLB shows, it is usually recapping just the bigger movements in the league. However, with Jomboy, you won’t miss a beat.

You can listen to Talkin’ Baseball, here:

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13) JRE’s MMA Podcast

Once Joe Rogan’s podcast hit another stratosphere of popularity a few years ago, he decided to split up the MMA or combat sports guests into a different section called JRE’s MMA Show. For fans of the fight game, it is the biggest voice to be heard.

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When it comes to the fight game, this one feels undisputed. Since the early 2000’s, Joe Rogan has been one of the lead commentators for the UFC. I actually had an interaction with a friend the other day that I found to be quite telling when it comes to Rogan’s podcast. Rogan’s name came up in conversation and there was some discussion about his credentials as a martial artist. I quickly pointed to episodes with Georges St-Pierre, who said that Rogan produces more power on his kicks than any man GSP has met… 

Think about that. One of the greatest combat sports athletes of all-time is saying that Rogan’s kicks are as impressive as any he has seen. There is no denying that Rogan’s combat background is deeply respected.

You can listen to JRE’s MMA Show, here:

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12) All The Smoke

There is a common denominator amongst a lot of these podcasts featuring former players… Most of them were not all that well liked during their playing days.

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Draymond Green and Pacman Jones are two good examples of that. And I feel the same way about Matt Barnes. However, since retirement, I’ve really grown to respect and value Barnes voice on NBA talking points. That story from the “We Believe” Warriors is LEGENDARY. The authenticity with Stephen Jackson is fantastic and when these two get a great guest on, I am tuning in. 

You can listen to All The Smoke, here:

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Between Brandon Marshall, Pacman Jones, and Lesean McCoy… this is a wild crew.

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But do not confuse the chaos with a lack of some outstanding behind the scenes stories. Much like All The Smoke, the guys tell it how it is. At times, the show can veer off a little much for my taste, but they have put together a legit platform.

You can listen to the I AM ATHLETE podcast, here:

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10) Old Man and the Three

This is a good podcast. Which is saying something because, at times, I can find JJ Reddick to be a pinch of a know-it-all. But I can’t even front – he brings it on this podcast. It is full of great stories and incredibly insightful NBA information from the perspective of players.

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There have been some spectacular episodes with current superstars. At times, it almost feels surreal listening to the best players in the world discuss their most intimate trade secrets. Of the entire catalog of the show, some must-see episodes include Kevin Durant, Joel Embiid, Chris Paul, and Luka Doncic.

You can listen to The Old Man and the Three, here:

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9) Hotboxin’ With Mike Tyson

This podcast has a special feeling about it for one very specific reason.

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The guests want to be there. It is an honor to be there. And that is because EVERYONE wants to talk with Mike Tyson. This podcast isn’t always perfect or cookie cutter, but damn – it has some remarkably profound and heavy moments. 

8) Spittin Chiclets

Now, I may not know a ton about hockey. But damn, these are some funny ass guys.

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 I think there has always been a stigma that hockey doesn’t get the media love that it probably deserves, which is probably what made this podcast such a refreshing breath of air for fans of the sport. They never had anything like this. Spittin’ Chiclets is a home run. Point. Blank. Period.

You can listen to Spittin’ Chiclets, here:

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7) ESPN’s 30 for 30

ESPN nailed it with 30 for 30. It is some of the best sports storytelling I’ve experienced. And their podcast is no different.

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They did what I doubted they could, and recreated that same storytelling magic. There are some episodes that have a video counterpart, and some that are audio-only. But with 30 for 30, it doesn’t matter what it is. It is always kick ass.

You can listen to 30 for 30, here:

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6) The Rich Eisen Show

Man, I have so much respect for Rich Eisen. He has delivered top-tier sports talk radio for so long, and still keeps his show fresh. I appreciate how his show will veer off of sports for a big guest, but at his core, he is a sports junky.

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 I also think that Rich doesn’t get enough credit for some of his more touching or sentimental moments. When you have been on air as long as Eisen has, there will be days where unfortunate topics are necessary. And it is in those moments where I find myself enjoying Eisen the most. 

You can listen to the Rich Eisen Show, here:

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5) The Herd, Colin Cowherd

If you don’t respect this man’s craft – then you don’t get the industry.

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 Being live on radio for five days a week, at three hours a day, is not easy. Of course, Uncle Colin can be susceptible to some not so great takes, but more often than not – I think he is entertaining. And if there is one thing you can count on, it is Cowherd comparing a team or player to Starbucks… every single week. 

Cowherd created his own podcast network, where he hosts a separate show. But all of them can be found on the same feed. It has a very similar feel to his previous gigs.

You can listen to Colin Cowherd’s podcasts, here:

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4) The Ryen Russillo Podcast

I consider Ryen to be the gold standard in sports talk. He’s a little more dialed back compared to a Pardon My Take or Pat McAafee. However, Ryen’s desire to discuss the nitty gritty details of players and games is remarkably enjoyable.

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Whether you fell in love with his radio work at ESPN, or if you got on the train when he joined The Ringer, Rusillo is a champ in the podcast space. 

You can listen to The Ryen Russillo Podcast, here:

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3) Pardon My Take

There is no one funnier on this list than Big Cat and PFT. These two are world-class comedians. The kicker is that they are genuine, everyday, over the top, sports fanatics.

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The Barstool tagline always gets a reaction, but these two are fantastic podcast hosts. The team releases three episodes a week, but if you are a fan of the NFL, I would advise listening to their Sunday night reaction episodes during the season. Obviously, we are looking at some cream of the crop podcasts and this show would receive a lot of top votes.

You can listen to Pardon My Take, here:

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2) The Bill Simmons Podcast

He is called The Podfather for a reason. From the beginning of podcasting, there was Bill Simmons. And like many people on this list, not everyone is going to love his show. But to deny what Simmons has done in podcasting would be negligent.

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The Bill Simmons podcast gets massive names, has plenty of good substance, and is as reliable as any. Simmons releases the show about three times a week, in addition to all of his appearances on other shows. Just be aware, he is a Boston homer.

You can listen to The Bill Simmons Podcast, here:

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1) The Pat McAfee Show

At this point, he is inevitable. Pat is the biggest and best name in the game. There are some obvious reasons as to why like his infectious energy, remarkable storytelling, and his genuine kindness.

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But when Pat began to interview Aaron Rodgers for 45 min every Tuesday during the NFL season, it became official – he is the best sports podcast host in the game. Perhaps the most impressive part of McAfee’s show is the frequency. Like with everything else that Pat does (football, comedy, content, wrestling, ect.), he goes all-in. You can watch the crew live on youtube Monday through Friday from 12 P.M. to 3 P.M. EST. 

You can listen to The Pat McAfee Show, here:

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The Best Golf Podcasts to Stream Now

In the last three years, the entire golf space has skyrocketed. People are playing more than ever before, golf apparel companies are thriving, and golf content has ascended in popularity. With that being said, golf fans are looking to find a podcast that will educate them, make ‘em laugh, and talk about the great game. There are hundreds of great content creators in golf, so if I missed one of your favorites—forgive me! But here is a list of my favorite golf content creators and some of the best golf podcasts you can listen to right now.

11) Honorable Mentions

In the number 11 spot, I would like to use this opening for some honorable mentions that may not qualify for the Top-10. 

James Jordan Golf 

I do not know what it is with James, but I am obsessed with his instructional content. I am not an avid obsessor of the mechanics in a golf swing. I enjoy the feel and mojo of a round. But James has dialed in his teaching in a very fun, unique way. I look forward to the day where my income is a little more stable and I can give this man a call to fix this swing. 

His ability to work with kids is next level. He has become one of the best coaches for kids trying to play college golf. If you are trying to get better at the game, he unloads instructional content to your feed for free. If you want to dive deeper, you can buy his book, “The Plan.”

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Mulligan Plus 3 Putt 

No, this is not a podcast or long form creator. Sue me. I don’t know who this guy is. I almost want to keep it that way. But wow, has he just figured out Tik Tok. 

Most of the content coming from Mulligan Plus 3 Putt is quick, short form content. If you are casually looking for some relatable golf shots, this is the guy.

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Good, clean, competitive, wholesome fun. With the unmistakable southern accent, “BustaJack” is one of the more soothing and calming presences in the golf content space. This duo has got some serious game, but also embrace the mistakes that occur in a competitive setting.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7087216477333441834" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@bustajackgolf" href="">@bustajackgolf</a> Hole of the day no. 21! <a title="bustajackgolf" target="_blank" href="">#bustajackgolf</a> <a title="holeoftheday" target="_blank" href="">#holeoftheday</a> <a title="par3" target="_blank" href="">#par3</a> <a title="birdie" target="_blank" href="">#birdie</a> <a title="par" target="_blank" href="">#par</a> <a title="golf" target="_blank" href="">#golf</a> <a title="golfswing" target="_blank" href="">#golfswing</a> <a title="holeinone" target="_blank" href="">#holeinone</a> <a title="upanddown" target="_blank" href="">#upanddown</a> <a title="shottracer" target="_blank" href="">#shottracer</a> <a target="_blank" title="♬ My Name Is - D Billions" href="">♬ My Name Is - D Billions</a> </section> </blockquote></code>

No Laying Up

When mentioning golf podcasts, creators and communities – it wouldn’t be a full list without No Laying Up.

They are as well oiled of a machine as you will see. This is for golf DIE-HARDS. They preview and analyze every tournament. The youtube page is fantastic. The Beluga and Soly do a great job hosting the podcast and recap weekends.

I love the golf. Truly. And if you do too, then there is a great shot that No Laying Up might be the community for you.

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You can listen to the podcast here:

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10) Mark Crossfield

Mark Crossfield is the host of the “Hack it Out” podcast and has been one of the longer standing members in the golf content community. This selection is a bit of a throwback for me, but if you have been consuming golf content long enough then you know who this is.

This is a true and true, a golf purist’s dream. Crossfield brings it with every piece of content that he puts out.

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You can listen to Mark’s podcast, Hack it Out,” here:

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9) The First Cut Podcast

CBSSports has really done a remarkable job with its golf coverage. Obviously it helps to have the IP rights and copyright freedom when it comes to The Masters, but even beyond that, they have some of the best work around.

The First Cut podcast is a great example of that. The voices include Kyle Porter, Rick Gehman, and occasionally – Jonathan Coachman. This show lines up with a more traditional coverage of the sport, but it is quality golf discussion.

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Here is where you can listen to “The First Cut”:

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8) Tour Junkies

Not everyone loves to gamble… but in the golf world, they do.

So when golfers want some good betting content, this is where I send them. The Tour Junkies have a partnership with DraftKings, which is always a plus for me.

It feels like with each and every month, this podcast has found a way to step up its game. If you are watching a majority of the PGA Tour events, I suggest giving these guys a listen! They have one of the best golf podcasts around.

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Be sure to listen to the “Tour Junkies” before the next big tournament!

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7) Manolo Teaches Golf

This feels like when Shaq was listed as one of the NBA’s 50 Greatest Players in only his fourth season in the NBA. In about 365 days, Manolo has become one of the most iconic voices and faces in the game of golf.

Yes, he is funny as any creator you will find. That’s a no brainer.

But where I think Manolo really separates himself is that he is able to make connections from other sports, to help consumers translate those skills into the great game. In addition, Manolo does an incredible job of just explaining the ettique and rules of the sometimes confusing game.

He hasn’t dabbled as much into long form content, but when he does, I have no doubt it will be glorious.

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6) Danny Maude

I’m afraid that my list will favor creators who place more emphasis on video content, but I think that makes sense. It is hard for me to consume golf content without envisioning myself hitting the same shot or mimicking a swing.

Danny Maude is one of the first names you will see when you enter the golf video rabbit hole. And it is for good reason. His videos break down different situations on the course, while also providing a lot of free instructional content. Can’t ask for much more than that.

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5) Golf Sidekick

Stress. Free. Golf.

For Golf Sidekick that is the name of the game. Golf is a hard enough as it is… why do we like to make it harder?

I’d imagine that some people won’t find his content to be as detail oriented as some other great teachers like George Gankas. But I find his work to be just as helpful, and perhaps, a little bit easier to consume for the average Joe.

Golf Sidekick produces some incredible full-round video content. He is able to break down club choices, shot decisions, and provides easy ways to chop strokes off of your final score.

Undeniably, one of the golf creators that has helped my game the most.

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4) Garret Clark, GM Golf, Good Good

It probably helps when you have the most viral, insane moment in the history of golf recorded for your Youtube channel. 

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This group of guys really mastered the youtube platform. When the golf content boom happened, this was the first group to really rise to the top. Obviously this is a very entertaining bunch, but they also have some real players. 

One of the things I appreciate about these groups is the diversity in backgrounds. Garret Glark is the leader. He was the one who exploded onto the scene first with his incredible trick shots. You also have the ex-collegiate golfers like Grant Horvat. But in addition, there are members who come from other sports and are just great athletes who are trying to make that adjustment into golf. Seeing these golfers interact feels very welcoming.

What Garret has built is special. He is a young kid, but don’t let that fool you. There is a maturity and authenticity that is palpable in his content.

Check out their podcast here:

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3) Rick Sheils

Rick Sheils is probably a founding father when it comes to the golf content game. He’s been at this thing for quite some time and if you have ever gone down a golf rabbit hole on youtube, then you have seen his face and heard his voice. 

When I’m watching Sportscenter with my Dad, during commercials, I hear Rick’s voice come from my Dad’s phone. Rick has collaborated now with the likes of Tommy Fleetwood, but his video library is outrageous. If you are looking for a golf creator to enjoy, do not look any further than right here.

On any given day, or any given moment, Rick has a claim to the best golf podcast in the game.

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Take a listen to the Rick Shiels Golf Show here:

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2) Fore Play Podcast

This podcast and team has grinded over the last 1000 days to consistently put out quality content. There is no doubt that some people won’t find this content to be their cup of tea, but that is OK. Truth be told though, their access is better than any of their competitors. The crew includes the leader “Riggs,” Frankie, Trent, and Lurch. Each of them brings a different perspective and level of experience. 

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The podcast took a massive leap when they became official TaylorMade sponsored golfers (that still feels weird to say). Now, they frequently collaborate with the biggest names in golf, bringing that Barstool flare to the interviews and shenanigans. Even if you aren’t a fan of the Barstool vibe, I think Fore Play does a good job of balancing the rowdy banter and genuine excitement. Because of their relationships in the PGA, there is a some level of seriousness that these guys have to keep. 

I think this crew sometimes gets a bad reputation. If they say they are scratch golfers, people would say BS. If they claim to be 20 handicaps, people would say they are sandbagging.

Either way, these guys bring it. Every week, these group provides some of the best golf content in the game. A list of the best golf podcasts would be inaccurate if Fore Play was not included.

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1) Robby Berger, Bob Does Sports, Brilliantly Dumb

His name may not ring a bell, but if you spend any time on social media – you know who this guy is.

He’s the man who heckles golfers, but in a very polite manner?

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How about the time he ate 18 hot dogs with his pal and frequent collaborator, Joey Cold Cuts?

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Let us not forget the time “Bobby Fairways” told Cold Cuts that they would be playing the infamous Torrey Pines… only to take him to the worst rated golf course in California?

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Jokes aside, Robby Berger has made some incredible golf content in recent memory. His podcast, The Brilliantly Dumb Show, will veery of the path of golf content. But Bob Does Sports has undeniably become my favorite way to consume golf content. This is probably the most casual golf content you will see on this list, but it doesn’t bother me in the slightest.

I also imagine, with time, that Berger will be able to rise the ranks and do big-time partnerships. Much like the way Fore Play has. The show already has welcomed Beau Hossler onto the channel.

If you don’t watch Bob Does Sports, you are missing out on some great laughs. To me, he belongs on any list of the best golf podcasts.

For some more shenanigans, check out the Brilliantly Dumb Show here:

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MLB Announces Partnership With Sorare

On Thursday, a big announcement was made by the MLB, as they are officially partnering with Sorare

Over the last few years, Sorare has been a leading NFT platform in the great game of Proper Football (soccer). Now, the company will be partnering with the MLB to take their service over to America’s favorite pastime. 

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“It’s outstanding for Sorare, I think it’s an arms race to get licenses at the minute from these companies and nailing them down to a long-term exclusive deal. I think it brings many people to the platform and awareness of Sorare in America. 5% of my audience is from America and I think that will change drastically now,” said John Nellis, one of the leading content creators for the Sorare platform.

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ONE37pm has followed the Sorare community for quite some time now. Here is a guide to all the intricacies of the growing NFT platform.

The MLB has been synonymous with collectibles, trading cards, and memorabilia for almost the entirety of its existence. So this step into the next era of collectibles only makes sense. 

The free-to-play game will be released later this summer and fans will be able to get right in on the action. Sorare allows fans to collect players and then win weekly awards and earn more utility to the NFTs. 

Sorare is growing rapidly as a community with over 1.7 million users across over 170 countries. The company was valued at 4 billion dollars last year and now, with the MLB’s passionate fanbase being mostly in the United States, this is a great opportunity for Sorare to grow into one of the largest sports markets in the world. The platform already has a partnership with the MLS. 

Go to this link to sign up for updates as to when the game will be available during this MLB season.


Golf is Changing, According to Steve Malbon

Steve Malbon has seen this all before. 

As the head of Malbon Golf, one of the more forward-thinking golf apparel companies, Malbon has a keen eye on the landscape of the growing sport. But perhaps more interestingly, he is taking notice of the shifting tone of golf.

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Dude, this is just like skiers and snowboarders in the 80’s and 90’s. There is no difference between now and then.

Malbon suspects that is happening with golf. Over the last two decades, the tone of golf has changed. Yes, a good portion of golf is still dedicated to the upper-class country club members (skiers). There is an expectation of rules to be enforced amongst this demographic of golfers. They frown upon the usage of speakers on the golf course.

That is all changing. Just as it did with skiers and snowboarders.

Skiiers wanted their culture to stay the same. Snowboarders had other ideas, and now three decades later, you see the blend of both of them in snow mountain culture.

And when Covid hit, the change in culture BOOMED.

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“Dude, golf is so hard.”

Amen, Steve. Amen.

“Too many people focus on their score at the end of the round. They spend the entirety of their 18 holes, just like bitching about their scores. I always just tell people to try and hit as many ‘good’ golf shots as they can. THAT is how to play. Instead of counting up scores at the end of the round, just count up how many good golf shots you had.”

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But Malbon’s ability to see into the future of golf doesn’t end with fashion. He sees the ever-changing culture of the sport to also benefit from the expanding wonders of Web 3.0 and NFTs. 

As I wrote those few little letters, “NFTs,” I could hear the eye rolls of all of the readers. 

But hopefully, some of you who may not be as familiar with NFTs use this opportunity as a chance to learn something. Because the usage of NFTs in golf is one of the most simplistic ways of understanding the technology. 

Malbon started the Buckets Club, an NFT group focused on the wonderful game of golf. Members of this club (AKA holders of this NFT) are given access to group tournaments throughout the year, that feature cool sponsors and wicked parties. 

During Super Bowl Weekend, the group had its first members-only tournament in Arizona. From the looks of it, the Bucket Club had a riot.

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The group then had their second members-only tournament the day before Coachella in California. Which featured the likes of Chandler Parsons, JR Smith, Victor Cruz, and others.

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I don’t have a ton of money to be diving into the world of NFTs. But how can you not be excited about joining something like this?

Speakers playing music, joints being passed around, flavorful apparel, and a killer day on the course… yeah, sign me up. I think this is dope.

Most of the conversation I had with Malbon was very casual. But we saw eye to eye on a lot of different topics and trends as they pertain to golf.

“Yeah, man. You get it. You see it. When you go to the golf course now, things are different. People are dressing differently. They are acting differently. The game of golf needs to realize this and adapt.”

The game is changing. It has certainly grown. Steve is excited about those things happening.

Popular Culture

Jack Settleman Launches SnapBack Kitchen

It’s possible that by the end of the decade, Jack Settleman is the President of the United States. 

Between him, and Alex Sheinman, they don’t f**king stop. (I take pride in being a hard worker, and these two just blow me away) 

I’ve been collaborating with Settleman and Sheinman for almost a year now. The two are the leaders of SnapBack Sports, the largest sports Snapchat account in the world. 

Now? The two are opening their own restaurant. 

Kind of. 

On Friday, Sheinman and Settleman launched SnapBack Kitchen in partnership with Popchew. This is something remarkably unique from most of the other news you hear in the food space. 

Popchew is one of the leaders in the evolving food delivery industry and has asserted itself by partnering with local restaurants and pairing them with different creators.

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Let’s start here:

They have gamified the food ordering process. When I go order my bowl at Chipotle, I could earn points with my order, and in return, I can eventually own enough points to buy a bowl for free. With Snapback Kitchen, instead of another bowl or food, they are incentivizing users with some more *fun* options. 

Y’all like AirPods? How about tickets to the next Knicks game? Summer is nearly here… anyone need a new jersey? 

The NBA Finals are right around the corner. It is no coincidence that SnapBack Kitchen was launched in time for fans to enjoy some food throughout the NBA playoffs. And they wanted to make it special. Fans who order any time during the NBA playoffs will automatically be entered into a competition to attend the NBA finals.

Some of you may remember when Anthony Pompliano did his Bitcoin Pizza project.

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It is like that. SnapBack is not opening new restaurants. Instead, they are partnering with restaurants across the country and supplying them with the ingredients and supplies to provide delivery orders to the area. 

On April 15th, Settleman, Sheinman, and Popchew will be opening at 37 different locations across the country. By this time next year, they hope to double that number.

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The connection between sports and food is as strong as any.

SnapBack wants to bring that connection to its massive audience. 

For now, SnapBack Kitchen is providing all of your sports food favorites like chicken tenders, pizza, ect. Settleman knows the importance of making customers happy and one of his biggest concerns was simply providing a GOOD product. 

“The hardest obstacle is that people just always want more. They want more items on the menu, they want better food, and they want it faster. So we took the creation process super seriously. I’ve tried so many different sauces over the last 6 months,” said Settleman.  

This weekend, I’ll be trying out their food and letting y’all know what I think. And they told me to be honest about my thoughts… so I’m gonna keep it 100.


Jack Settleman and Snapback Sports Start Creator Agency

Don’t say we didn’t tell ya so. 

For months, ONE37pm has collaborated with Jack Settleman and Alex Sheinman on numerous blogs that break down the world of NFTs and the incorporation of them in sports. These include blogs on NBA Top Shot,, and the hottest NFT projects being released by athletes.

But now, the two come with bigger news. 

First off, what these two have built is nothing short of incredible. Neither has hit 30 years of age and this week, they launched “Snapback Agency.” 

The agency will serve as a home for young, social creators. Alex and Jack have built a sensational platform for themselves, and now want to provide that platform for others. 

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“I’ve been working with Jack for two years, helping build his brand and Snapback’s sports brand. We saw an opportunity to grow. And we wanted to deliver this to other creators. Jack is passionate about this space and I thought this was a really unique opportunity to grow other talent and help them succeed,” said Alex Sheinman, the co-founder of Snapback Agency.


ONE37PM: What has the reception been like?

“It’s been really good. We work with a ton of brand sponsors. They want to continue to scale their business and they are excited too. We’ve always tried to over-deliver on our brand deals. And then Jack has built a great community by helping other creators build and get brand deals. We have a lot of momentum right now, but we are taking a strategic approach.”

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ONE37PM: What is a one-year goal? What is a five-year goal? 

“One year from now, we want a robust client roster. There are a few categories that we are really interested in. Sports betting, NFTs, and crypto…. Which we already do a lot of. But there is so much room for creators. We can go deeper in all of those categories and next year, we will be in a great position to help creators grow and succeed.” 

“The five-year plan is to be the premier agency that represents creatives. Instead of boutiques and CAA… carving out a little room… we want to be a major leader in this space. There are so many different levels to creators… you have creators on Tik Tok, Youtube, Snapchat…. They have been so focused on creating… they didn’t have time for brand deals. They couldn’t get the right resources. That’s where we will separate ourselves. We don’t want to be in their way. We want them to have a free lane and do what they do best,” said Settleman.


3 Fighters To Watch at UFC 267

UFC 267 is set to bring chaos to your screen on a Saturday morning/afternoon on Oct. 30th, with the prelims kicking off at 10:30 AM EST and the main event following at 2:00 PM EST. 

This card is headlined by two resurgent warriors, with current Light Heavyweight Champion, Jan Blachowicz (28-8 MMA, 11-5 UFC) taking on Glover Teixeira (32-7 MMA, 15-5 UFC). Although neither Blachowicz nor Teixeira offer the mainstream appeal of a Conor McGregor or Israel Adesanya, both men have won their previous five fights and have the talent to cap off a talent-packed card featuring veterans and newcomers alike. 

There are many fighters to be excited about, but these are three fighters you need to watch this weekend:

1) Islam Makhachev (20-1 MMA, 9-1 UFC)
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Islam Makhachev has had no problem finding praise or hype when it comes to his fighting career; in fact, he’s often dubbed “Little Khabib” because of his resemblance to newly retired, former undefeated UFC Champion, Khabib Nurmagomedov. Beyond the superficial reasons for the comparison (Makhachev and Nurmagomedov are both Dagestani), Makhachev displays a discipline and willingness to expand his skill set outside of fight camp that’s similar to that of his more famous compatriot.  In a recent interview, legendary coach Javier Mendez, the founder of the MMA gym AKA (American Kickboxing Academy), offered some insight into Makhachev’s work ethic. “[Makhachev goes] home and [finds] other guys to teach him how to strike,” Mendez said. “I’d tell him to train with this guy, train with that guy and find somebody that’s a good striking guy and learn from them.”

Even if Makhachev has already proven his bona fides as a fighter, a victory in his upcoming matchup with Dan “The Hangman” Hooker (the sixth-ranked light heavyweight who boasts eye-catching wins over Paul Felder, Gilbert Burns, and Jim Miller) would cement Makhachev’s place amongst the elite. Keep an eye on Islam Makhachev this weekend and moving forward, lest you miss moments like this:

2) Khamzat Chimaev (9-0 MMA, 3-0 UFC)
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For our second fighter to watch, we’re keeping it in Dagestan with the king of “smeshing”, Khamzat Chimaev. This man is a FORCE. Khamzat burst onto the scene in 2020, making waves for taking two fights in 10 days for the UFC and winning them both in dominant fashion, finishing both John Phillips and Rhys McKee with ease. One more time – two fights, TEN DAYS. Observe the carnage:

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I know what you’re thinking, “Who could doubt this man after that!?” But despite this, Chimaev received criticism from many who claimed that his profile had been propped up by victories against underwhelming fighters. During the run-up to Chimaev’s fight against UFC vet Gerald Meerschaert in September 2020, Meerschaert crowed about Chimaev’s weak quality of competition—and then got silenced by Chimaev a mere 17 seconds into their bout the next day. I don’t know what most people can do in only 17 seconds, but here’s what he can:

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Since that victory, though, it’s been a tough 13 months for Chimaev as he struggled against a case of COVID-19 that was so severe it forced him to contemplate retirement. In an article by Brett Okamoto at ESPN, Khamzat stated, “I was never scared about my life. I’m scared about what my mom is going to do after I die. My mom, my brothers— was thinking, ‘What are they gonna do after I die?’ I start with this MMA shit because of my family. I want to make some good life with them.”

Thankfully, Chimaev recovered and UFC 267 represents his much-anticipated return to the sport. Making Chimaev’s return even more exciting, though, is that he’s matched up against Li Jinliang (18-6 MMA, 10-4 UFC), a very dangerous and stylistically interesting opponent for Chimaev; Jinliang (also known as “The Leech”) looks to move forward and impose his will on his opponents, which may cause Chimaev trouble. Still, if Chimaev can rediscover his pre-Covid form and control the center of the octagon, this could be an exciting affair that re-establishes Chimaev as one of the most dangerous prospects tearing through the welterweight division.

3) Lerone Murphy (10-0-1 MMA, 2-0-1 in UFC)
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What better way to end this than with a red-hot prospect boasting an undefeated record with 60% of his wins coming by first-round KO/TKO!? This weekend, the world will formally meet Lerone “The Miracle” Murphy. 

On his way to the UFC, “The Miracle” chose violence, finishing 5 of 7 fights spectacularly. What’s even more spectacular is what led him to the sport in the first place.

As reported by Joe Coleman at talkSPORT, at the age of 21 Murphy was shot twice in the face. After being shot, he reportedly spit out the bullets that had hit him in the chin and neck, and was rushed to the hospital. It was at this point he decided to begin training MMA, and in 6-months he had his first amateur fight. In just 5 years he was able to make his way through the ranks and to the UFC, where he fought arguably his toughest fight in a split decision draw against mainstay Zubaira Tukhugov. While Murphy was dropped early in the first round, he demonstrated incredible resilience by battling back and showing the judges nearly enough to win the fight.  

Murphy went on to win his next two fights to remain undefeated, including this one against Ricardo Ramos via merciless ground-and-pound:

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His opponent at UFC 267 is “Mr. Finland” Makwan Amirkhani (16-6 MMA, 6-4 UFC) who began his UFC career by scoring an 8-second TKO via flying knee.

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Amirkhani is certainly a quality opponent that provides a true test to Mr. Murphy’s “0,” but one that he’s one that Murphy can handle breezily, nonetheless. 

Be sure to tune in to UFC 267 on Saturday, Oct. 30th, and remember, the prelims begin at 10:30AM EST with the main card following at 2PM EST.


Tyson Fury Knocks Out Deontay Wilder, All Hail The Gypsy King

This past weekend, two of the best heavyweight boxers in the world, Tyson Fury and Deontay Wilder put on one of the greatest title fıghts in boxing history. Consider the stats: 

  • Five knockdowns (two for Wilder, three for Fury)
  • Round 3: Fury knocks down Wilder 
  • Round 4: Wilder responds with 2 vicious knockdowns with his patented right hand 
  • Fury gets up and dominates the rest of the next six rounds outlanding Wılder 150-72 (BoxScene, October 10, 2021)
  • Which leads to Wilder gettıng knocked down twice in the 11th round and the eventual TKO victory for the Gypsy King Tyson Fury.
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Even if this marked the third act of a trilogy between two boxing titans, the run-up to this fight lacked the pomp and circumstance that usually accompanies a heavyweight title bout. Whereas most third acts function as rubber-matches between two evenly-matched fighters, Fury outboxed Wilder in their first fight which ended in a tie and then thoroughly dismantled Wilder in their February 2020 match-up. Wilder may have proven his bonafides as a champion, but most fans thought he didn’t deserve another title shot. Still, due to issues caused by promoters and convoluted politics, Fury was forced to fight Wilder for a third time. Accordingly, Wilder was largely underestimated because he didn’t seem capable of executing a game plan that could trouble Fury.  

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From the opening bell, Wilder came out looking like a different fighter–at least for the fırst three rounds. At 238 pounds, Wilder was 25 pounds heavier than he was in the trilogy’s second installment back in February 2020. Already one of the hardest hitters in boxing history, Wilder doubled down on his power at the cost of some stamina and endurance, realizing that his best shot to win would be via knockout.

Despite packing on extra weight and strength, Wilder adopted a surprisingly measured approach during the first three rounds, peppering Fury with body blows in an attempt to lower Fury’s hands and set up a knockout blow. Moreover, Wilder established himself as the aggressor and controlled the fight, consistently pinning Fury against the ropes. 

After a knockdown in the fourth by Fury, Wilder went back to his roots and started headhuntıng. Even if Wilder’s aggression allowed him to knock Fury down twice in the fifth round, this undisciplined approach caused Wilder to lose the ability to control the ring. 

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As such, after getting knocked down twice in the fifth, Tyson Fury slowly took over the fight, using his lightnıng-quıck 1-2 combinations and his own sheer mass to methodically drain Wilder of any power or energy. At 277 pounds, Fury possesses a rare combination of size and agility. Last February, Fury outclassed Wilder with his footwork, technical brilliance and tactical wherewithal, frustrating the Alabama native by dancing around the cage like a British Muhammad Ali. This time, though, Fury relied on his gigantitude, leaning on Wilder throughout the fight. In doing so, Fury revealed the fatal flaw of the bulked-up Wilder’s plan of attack, exploiting Wilder’s lack of stamina and leading to the eventual TKO. This diversity of boxing ability and technique is what makes the Gypsy King the greatest heavyweight of the generation. 

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While fight #3 initially seemed less interesting than the previous two, it was by far the best. With his heart and newfound stylistic diversity, Deontay Wilder proved that he’s more than a one-handed knockout merchant; by lasting 11 rounds against the hulking Fury, he demonstrated incredible resilience and even managed to deliver damage in the later rounds. This talent—the potential to end a fight at any moment, no matter how woozy or hobbled he may be—is what makes Wilder such a special fighter.

As for Fury’s next move, Oleksandr Usyk is the clear fight, since this would offer the opportunity to unify the heavyweight titles. By beatıng Anthony Joshua last month, Usyk proved that he can compete with bigger heavyweights after moving up from the cruiserweight division. If Fury can overwhelm Usyk the same way he did Wilder, he would not only become the undisputed heavyweight champion of the world, but etch his name in the history books as one of the greatest boxers of all time.


Jack Settleman Drops First NFT, The Knights of Degen

Last week, we dropped our first series of NFTs. The Knights of Degen.

Stick with us as we give some of the nitty, gritty NFT info first. After that, we will break this down into the big picture.

8,888 Knights were available for Mint Price is .0888 Eth ($300). So far, the pre-sale sold out in two hours. During the mint festival, 1.3k minters capitalized on the moment. There are 2,222 claimed at the moment. 

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There are 6300 Knights minted so far. If you had a pre-mint pass, you could mint for two more at .0888 ETH. 

2.95 – 1. Literally, everyone minted to the max of three. Like, almost everyone. It was incredible. People clearly got into this project.

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That leaves around 2500 remaining for public mint on 9/30… the time is still TBD.

Now, on Sep 30, the remaining Knights of Degen NFTs are available at .0888 Eth. The art reveal will be going down on October 7th. 

Since the drop, there have been only about an average of 70 Knights listed for sale on OpenSea… an incredibly small percentage for the collection of its size. But first…

What ARE the Knights of Degen? 

Now is the fun part. We just got done with the vegetables. Let’s crush this dessert.

It is an NFT project at the intersection of sports betting and NFTs. 

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A lot of the time with new NFT collections you don’t know who the creators are behind the project. This project is backed publicly by well-respected artists and executives in the sports industry like, Blake Jamieson (Beckett Sports Artist of the Year), Jared Augustine (CEO of Thuzio), Drew Austin (Founder, Red Beard Ventures), and Alex Sheinman (Partner, Snapback Sports). 

The project is medieval futurist characters, representing people who would be in a sports bar in the year 2088. They love sports, gambling, drinking, but mostly having a good time with a like-minded community. Each knight will have its unique traits with different levels of rarity and will mirror a lot of similar projects in the NFT space. 

BUT… it ain’t done. 

This is like a start-up. We are not giving you the unfulfilled roadmap that these other projects like to promise. To start, you will have a percent of the mint price that is going straight to an NFT vault which will represent assets that are essentially backing the Knights and giving them value. You will have normal discord privileges to discuss wagers and all things NFTs. AMA’s from contributors like Tiki and Ronde Barber, Jerry Ferrara, and more. Jerry has actually joined the founding team as an advisor. 

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Included in the project are exclusive pools and contests, like the 10,000 dollar survivor pool. 

Not only will we store stuff in the vault which will increase in value, but we will also do Fractional NFTs. Like Zed Run Horses, if the horse succeeds, you succeed. 

The final thing is the Degen coin. We will be able to air-drop tokens to the community members. So, in other words, we created a currency. 

We want this to be a project for beginners, newcomers, all the way to NFT experts.