Popular Culture

Public Opinion NYC is Much More Than a TikTok Trivia Show

Finding the secret sauce to “good content” can be an incredibly elusive objective. The core of almost all captivating content is actually pretty simple: people. That’s what Public Opinion has done so well in the past six months. The creative agency (which you may know for their NYC trivia show on TikTok), has become such a beloved show for many New Yorkers because it’s actually just a vehicle to talk to people and share their stories. I caught up with one of Public Opinion’s founders (and the guy you see on screen), Jack Coyne, to hear about the other ventricles of the brand and how they came up with the trivia show.

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Jack started Public Opinion with two partners—his brother, Kieran, and friend Henry Kornaros—earlier this year. “The three of us got together in May to start this new thing called Public Opinion, which was always kind of something that we, we’d had our eyes on. What we started was a creative agency that was also going to create original shows and content,” he explains to me.

Public Opinion creates original content like the trivia show, but they’re also a fleshed out creative agency: “What we do to make money—how we pay for this—is we work with brands and we make advertisements. We have a few different clients and help them with their social media, with their TikTok, et cetera. We decided, we’ll use this to pay the bills while we develop these shows, and then eventually the shows will be successful and they’ll pay for the whole thing in the long term.”

So that’s the goal. We experimented; we shot a bunch of things. We started making YouTube videos. We make a YouTube video every single week on our YouTube channel, also called Public Opinion. That’s about what’s happening in the office and behind the scenes and who we are and all that stuff.”

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Jack explains the genesis of their now recognizable trivia show: “Then the first show that we launched was the Public Opinion trivia show. We started that in mid-July. And it was just kind of—as we were experimenting going on the streets, it was like, ‘Oh, what if we ask people trivia questions.’ And if we gave away cash prizes, people would wanna come up to us and talk to us on the street.”

Jack Coyne

The reason that we started this show wasn’t to ask people trivia questions. It was to talk to people.

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“We wanted to, you know, interact with New Yorkers, interact with strangers, hear their stories. And this became a vehicle to do that,” he adds.

Stay tuned for more with Public Opinion in the coming weeks, and follow them on Tiktok, IG and Youtube for more content.

Popular Culture

Card Shop Spotlight: Just Collect Grand Opening Set for September 30th 

In this series, I intend to explore the heartbeat of the hobby: local card shops. The sports card market is valued at over $20 billion, and that number is expected to skyrocket in the next decade. However, this resurgence would not have been possible if it weren’t for shops across the country.  These articles will take a look at them all—from the biggest stores in New York or LA to the Main Street spots in small towns. 

Today’s shop is one of the newest in the country.  Just Collect is one of the largest vintage trading card buyers in the world, and now they are opening their first flagship store in Millburn, New Jersey. And while this may be a brand new retail storefront, its owner has plenty of experience in the hobby.

Leighton Sheldon founded Just Collect in 2006 and has sold over $20 million in vintage sports cards since its inception. He’s bringing that same level of expertise to a physical location to create a place for dedicated collectors and hobbyists to rejoice.

Let’s take a second and dive into the experience you can look forward to at Just Collect!

What to expect?
Just Collect

On Sept. 30th, Just Collect will open its doors for the first time.  Here’s what Sheldon had to say about the event via press release: “Attendees will be able to view and purchase our wide variety of vintage sports cards and sealed wax boxes and packs (sports and non-sports) inventory that totals over $1 million. New York Knicks legend John Starks will also be at our grand opening from 7–8 p.m. for a meet and greet. In addition to retail sales at Just Collect, individuals are able to sell their collections and get appraisals, as well as visit our sister company Vintage Breaks creating the complete one-stop shop for vintage sports card enthusiasts!” The Millburn location opens its doors at 4 p.m., so it’s sure to be a fun Friday night activity for any collector in the area.

Just Collect emphasizes on the vintage trading card market, which has proved to be a valuable alternative asset. Names like Mickey Mantle, Jackie Robinson, and Babe Ruth have become synonymous with Americana, and they can all be found at this new shop.  It’s a sports card museum, and each card tells a unique story. If you’re in the area, come check out another spot that will capture the magic of the hobby. 

Will you be checking out Just Collect? Let us know @CardTalkPod on Instagram and Twitter.


40 Cryptocurrency Terms You Need to Know

There are some things you could know about cryptocurrency and some things you should know. Whether you’re new to cryptocurrencies or just want a refresher, here are 40 cryptocurrency terms you must have in your vocabulary if you want to survive web3.

1. Address

Cryptocurrency coins are identified on the blockchain by unique addresses. You can think about the blockchain as a GPS and your cryptocurrency address as its targeted mailing address. Without an address, no coin is stored; the blockchain can’t confirm nor verify its existence. So, without a proper wallet address, you can’t own a coin.

Every time a transaction is confirmed, the value of your wallet is updated based on your address. Addresses may appear in different formats depending on the currency, but most look something like this: 17VZNX1SN5NtKa8UQFxwQbFeFc3iqRYhem (this is a fictional address, I respect your intelligence… but please do not send crypto here or use this address for any other purpose).

If you are confused by all this, the answer is yes, you shouldn’t have Cash apped hot dog stand guy to send you Bitcoin.

2. Altcoins

Altcoins = any crypto coins not named Bitcoin. Okay, don’t know much about Bitcoin? Here’s a good Bitcoin intro and refresher.

Anyway, since Bitcoin launched in 2011, thousands of altcoins have emerged. Some coins disrupt markets and shape industry trends, while some coins are hot garbage ridden with financial crime. Most of the popular altcoins serve some real-world function. Sorry, Dogecoin.

If you want to check out some other altcoins, here are some altcoins to look out for.

3. Blockchain

‘Blockchain’ is one of those buzzwords. I still don’t think half the people who use it really understand what it is. Back in 2016 when I first learned about cryptocurrency, I associated the word blockchain with some strange blackhat Russian operation. Don’t ask.

A blockchain is a digital ledger composed of all the transactions ever made in a particular cryptocurrency. These transactions are made up of ‘blocks’. When a block reaches its capacity, a new block is created and so forth. Some blockchains have a limited number of blocks by design, whereas others have an infinite market cap.

A blockchain like Bitcoin is completely public, so everyone can see every transaction. It’s funny because most folks associate Bitcoin with the early days, where it was a breeding ground for illicit drugs and firearm deals. But the more Bitcoin goes mainstream, the easier it will be to trace a transaction to a particular individual. Especially on centralized trading platforms that use KYC measures.

A blockchain like Monero, however, is completely private. It is impossible to link a transaction to any address. That is one of its core features, and attracts users interested in making completely anonymous transactions.

On a blockchain, there is no central location where the ledger is stored. Rather, it is copied repeatedly on different computers and servers around the world. Thus, it is considered to be decentralized.

4. Decentralized apps (dApps)

Speaking of decentralized, you should probably know about dApps. These are open-source applications built on a blockchain intended for real-world use. Ethereum is considered the mother of dApps. Ethereum was founded on the idea of enabling developers to create new applications on top of their blockchain.

There is no one-size-fits-all definition for dApps. But as BlockGeeks puts it, all dApps have a few things in common: they are open-source, decentralized, incentivized (validators need to be rewarded with cryptographic tokens) and have a protocol (the community agrees on a cryptographic algorithm that can be widely adopted).

Some ETH-based dApps are now worth millions in market cap, and in theory, a dApp can become as valuable as any other company or product.

5. Decentralized finance (DeFi)

DeFi is a blanket term for decentralized alternatives to traditional (centralized) finance. DeFi includes banking, money management, payment processing, insurance, etc. DeFi products and services enable democratized access to a historically exclusive industry.

Start paying attention, and you’ll see this term thrown around on Twitter. You should probably know what it stands for.

6. Digital Currency

Digital currency… so like cryptocurrency, right? Not exactly.

A digital currency can be linked to fiat currency too. In fact, most major nations have a digital currency tied to their fiat right now, including the US and China.

A digital currency depends on trust—you rely on multiple institutions to carry out a transaction. Crypto, on the other hand, is trustless, you can verify transactions and records of the address you are transacting with in real-time.

In other words, you can’t see the transaction history of your counterparty and third party payment processor when you go to sell a pair of shoes on StockX. You trust Paypal (and your bank) to safely and securely carry out that transaction.

7. Distributed Ledger Technology (DLT)

We touched on the concept behind public ledgers—that place you go to view all transactions made on a blockchain. DLT refers to a distributed ledger, another term for blockchain technology. When you see DLT, think blockchain. Take note of that.

8. Fiat

Fiat currency is 1) government-backed and 2) not backed by any commodity (like gold). Those green US dollars in your wallet? That’s fiat currency. The value of US dollars rely solely on our collective faith in the institution of the United States government. If the US crumbles, so does your fiat.

9. Gas

When you make a transaction on the blockchain, you have to pay a fee. That fee is called a gas price. You are basically paying a miner to go out and receive crypto for you. You can choose to pay higher fees for faster transaction speeds, or lower fees for slower transaction fees.

Gas prices are one of the biggest challenges facing cryptocurrency markets. If we find a better way to drive down energy costs for transactions, crypto will become more ubiquitous.

10. Initial Coin Offering

Comparable to the traditional Initial Public Offering (IPO), an ICO is a new method for projects and startups to secure funding. Pretty much anyone can participate in an ICO. More importantly, it’s about finding the right fit for investors and founders, according to Jonathan Chester, Founder & President of ICO consulting firm Inwage.

11. Know Your Customer (KYC)

KYC is a compliance term. It will probably come up if you take a more mainstream approach to purchasing crypto. Major platforms like eToro and Coinbase require KYC as part of their onboarding process. KYC refers to “knowing your customer”. Regulators require identity background checks for new banking clients as a means to deter money laundering and terrorist funding. The financial regulation of crypto is here to stay, so expect to see that acronym more and more as governments scramble to tie blockchain transactions to citizens.

12. Mining

Mining is the process of verifying new transactions on a blockchain. When someone donates computer power to a miner to complete an encryption challenge, that donor is then awarded crypto.

13. Non-fungible tokens (NFTs)

If you’ve been following ONE37PM at all these past two months, you’ve probably heard about NFTS. Non-fungible tokens enable virtual transactions between collectibles like art, music and trading cards using smart contracts. For more info, check out this comprehensive guide on NFTs.

14. Private Key

This is the super-important string of numbers and letters you should not share with anyone. If someone is able to access your private key, you can lose your funds in a matter of seconds. This key is necessary to verify transactions when selling or withdrawing your crypto.

The following terms are a little technical but important for folks who want to understand how different blockchains function.

15. Proof of Authority (PoA)

In a blockchain operated under Proof of Authority (PoA), a few specific nodes are granted the right (or authority) to approve a miner’s ability to create a block. This is a faster alternative to the proof-of-work model, but more centralized.

16. Proof of Work (PoW)

Proof of Work is a more traditional method to award miners for their effort. It requires miners to show their effort by tying a variable to the process of hashing a transaction. A hashed block proves work was completed and awards the miner. This takes up a lot of energy.

17. Proof of Stake (PoS)

Proof of Stake allows a person to validate or mine cryptocurrency based on the number of coins he or she owns. Under this model, the idea is that a miner will be less likely to attack a network if they have a stake in the game.

18. Public Key

A public key is a string of characters used to purchase cryptocurrency. If a content creator, for example, wants to receive cryptocurrency instead of fiat for his or her content, they can list their public key. Fans can easily send cryptocurrency using the content creator’s public key.

19. Public Ledger

Each blockchain has its own ledger. Here’s a link to Bitcoin’s public ledger. This is the place where you can view every transaction ever made on a blockchain, given that it’s public. Some coins distinguish themselves by operating on an anonymous or private ledger.

20. Satoshi Nakamoto

Satoshi Nakamoto is the individual, or group of individuals, credited with founding the world’s first cryptocurrency, Bitcoin. The founder of Bitcoin remains completely anonymous.

If you see the term ‘satoshis’ thrown around, that refers to a fractional unit of Bitcoin. You can transact with satoshis. I once heard some lady on CNBC who was bearish on Bitcoin because “the average consumer doesn’t want to make a purchase with 0.0003 of something”. She clearly does not understand how Bitcoin works. Facepalm.

21. Seed

The seed is the foundation of your wallet’s digital existence. A recovery seed is a series of twelve, sometimes sixteen words that can be used to access your wallet if something goes wrong and you lose it.

Your recovery seed is the equivalent of asking twelve security questions for a forgotten password. But compromising these security phrases will cost you a lotta dough, a lot more than losing a Facebook account. Once your wallet is compromised, your funds are gone forever. Please don’t share this with anyone unless you enjoy losing money.

22. Segregated Witness (SEGWIT)

Another tech term, SEGWIT refers to the process that separates digital signature data from transaction data. This allows more transactions to fit on one block, increasing the speed of transactions. Put simply, it’s a good value-add for blockchains.

23. Smart Contracts

A core feature of the Ethereum blockchain and NFTs, smart contracts are just your typical boring legal contracts… only they’re written in computer code.

Smart contracts hold multiple parties accountable for something, just like a normal legal contract, but it instructs each party through code rather than spoken language. Both parties can see and approve of the programming before accepting a contract’s terms, making it completely transparent.

24. Wallet

Seems simple enough. I know what a wallet is. But a digital wallet can be a little bit trickier to understand.

A crypto wallet is the place where your coins are stored. Your wallet must contain seeds, keys, and addresses to function properly. There are several types of wallets, such as hardware and software. If you use a mobile app to store your crypto, that is an example of a software wallet. I personally use a hardware wallet to store my crypto.

Hardware wallets require a bit more knowledge but provide more protection for users than software wallets. Why? Well, if someone hacked into Coinbase (they have loopholes), then I can lose all of my crypto. Unless the recovery seed physically stored in my house is somehow compromised by strangers, it is virtually impossible for someone to hack into my hardware wallet.

25. Whale

A whale is the term used for the most valuable Bitcoin addresses. There are about 2000 Bitcoin whale addresses, and only three own more than 100,000 BTC, according to BitcoinPlay.

When you think of Bitcoin whales, think of folks like Tim Draper, Barry Silbert and the Winklevoss twins. These folks have been advocating for Bitcoin since the early 2010s.

There you have it, 25 cryptocurrency terms you need to know. Over the coming weeks/months, we will build on this list and add new terms.

26. Centralized Finance (CeFi)

Centralized finance is a system where financial institutions are centrally controlled by a government or a small group of private individuals. This system is in contrast to a decentralized finance system, where financial institutions are decentralized and controlled by the market.

Remember the Voyager and Celsius bankruptcy fiasco from earlier this year? Well maybe you don’t. But both companies are perfect examples of a “cefi” or “centralized” financial system. On centralized exchanges like Celsius, the company has custody over your crypto assets.

In Twitter terms, “not your keys, not your crypto”, meaning if you don’t have access to your private keys, you don’t have full control or ownership over your crypto tokens.

27. Decentralized Autonomous Organization (DAO)

A DAO is an organization that is run by code, not by people. DAOs are transparent, borderless, and decentralized. They are powered by smart contracts via blockchain and can be used to fundraise, manage projects, and vote.

Here are some examples of popular DAOs (or web3 projects governed by DAOs):

  • LinksDAO: a global community of golf enthusiasts in web3 reimagining the modern golf and leisure club
  • BanklessDAO: media and social organization onboarding one billion people to crypto.
  • Uniswap: leading DeFi Protocol with over $5.5 billion in TVL.
  • AAVE: an open source liquidity protocol with over $8 billion in TVL.
  • Decentraland: one of the world’s largest metaverse platforms
28. Genesis Drop

A genesis drop is the first NFT or collection of NFTs released by a creator. For example, if a popular brand like Chick-fil-A (who recently filed a trademark for the metaverse) dropped NFTs for the first time, they would be dropping the Chick-fil-A genesis collection.

29. Immutable

Immutable is a core tenant of blockchain technology – it means a blockchain ledger cannot be altered or manipulated. Immutability validates every transaction and allows a decentralized financial system to exist, otherwise two parties could never trust each other to make a safe transaction.

30. Hashing

Hashing is a cryptographic technique used to secure data and ensure that it has not been tampered with. Hashing makes blockchains immutable.

In blockchain technology, hashing is used to secure the blocks of data that make up the blockchain. Each block is hashed using a cryptographic hash function, which generates a unique hash for the block.

If any data in the block is changed, the hash for the block will also change. This makes it easy to detect if any data in the blockchain has been tampered with, as the hash for the block will no longer match the hash stored in the blockchain.

31. Layer 2

Layer 2 is a protocol that runs on top of a blockchain. It is designed to help improve the scalability of a blockchain by allowing it to process more transactions off-chain.

32. Mainnet

No, not the blockchain conference hosted by Messari Capital. But they got their name from somewhere! The mainnet is an original blockchain, as opposed to a testnet (sandbox environment) or other parallel chain. A mainnet coin is one that is running on its main blockchain.

33. Metaverse

Tired of hearing about this one maybe? The metaverse is both one of the most simple and complicated terms on this list, because it is used so differently across the crypto and web3 spectrum.

There is no single answer to this question as the metaverse is still largely undefined and is still being developed. In general, the metaverse can be thought of as a virtual world that is created by the collective interactions of its users.

It is a place where people can meet, interact, and create their own experiences. The metaverse is also often seen as a way to extend the physical world into the digital world, and vice versa.

34. On-chain

In blockchain technology, “on chain” refers to transactions that are recorded on the blockchain. These transactions are visible to everyone on the network and can be verified using the blockchain.

If I send ETH from my wallet to your wallet, that transaction would be considered on-chain.

35. Proof of Attendance Protocol (POAP)

The proof of attendance protocol (POAP) is a protocol that creates digital badges or collectibles that proves someone has attended a meeting or event. These badges are NFTs that allow event organizers to engage with their attendees in a totally new way. POAP is a community run DAO, and you must submit an application to drop a POAP dispenser machine at an event.

A popular use case of POAP? World of Women and The Fabricant issued POAP collectibles at their digital fashion event in Decentraland by placing a POAP machine in their building.

36. Stablecoin

A stablecoin is a cryptocurrency that is pegged to a stable asset, like the US dollar. The stablecoin is designed to maintain a stable value, unlike other cryptocurrencies that can fluctuate in value.

Some of the most popular stablecoins include Circle (USDC), MakerDAO (DAI), and Tether (USDT).

Stablecoins can also be algo-based, whereas traditional stablecoins are collateralized by stable assets. TerraUSD (UST) is an example of an algorithmic stablecoin. Obviously, that situation didn’t turn out well. But not all algo-stables carry the same risk tolerance.Frax Finance is a stablecoin that is partially backed by collateral and partially stablized algorithmically, and it has proven to be pretty sturdy through tough market conditions. NFA, DYOR.

37. Tokenomics

Tokenomics is the economic model associated with a cryptocurrency token. It is generally used to describe the interaction between the supply and demand of the token, as well as how the token can be used to incentivize certain behavior.

Here is an example of a tokenomics chart from Ethereum Name Service (ENS):


38. Web3

Ah, the all-encompassing term for everything being covered on this list. What is web3? Hm. Well, we had the first generation of the internet, where all you could do was read information as an end-user. Then we morphed into the second wave of the internet where we could read and write our own content, like blog posts and Tweets.

Now, the internet is entering its third evolution, where end-users can own their content and creations. That evolution is called Web3. We aren’t there yet – the average Internet user is still heavily reliant on third-parties to complete everyday computer tasks.

But millions of people believe one day, with the advent of web3, all humans on digital platforms will be able to retain full control and autonomy over their data. And that’s pretty neat if you ask me.

39. Whitelist

In crypto land, a whitelist is a list of approved participants for a particular ICO or NFT mint. Participants are linked to their wallet address, so you if you want to be whitelisted for an upcoming drop, you must submit or share your wallet address for the blockchain the issuer or creator is using.

When an NFT project has a “premint”, that usually means they are only allowing sales to whitelisted addresses for a given time period. “Public mints” are available to anyone with a relevant wallet address, as long as you get there in time and can afford the gas fee!

40. Zero Knowledge

You will hear a lot more about this technology in the coming years.

Zero knowledge is a type of cryptography that allows one party to prove to another party that they know a piece of information without revealing what that information is.

Imagine if you could prove your date of birth to the liquor store clerk without revealing your date of birth. Or confirmation of your medical data for one important piece of information, without revealing your entire medical history.

These are just two of the endless use cases for this type of technology, and is one of the most exciting playgrounds in crypto and the broader web3 ecosystem right now.


Panini and Reebok Are Releasing An Ultra Limited-Edition Question Mid

Allen Iverson’s signature shoe, the Reebok Question, is arguably the most iconic non-Nike basketball sneaker to ever grace the court. AI was the very embodiment of cool, and so everything he did was imbued with an overwhelming aura of style. Over the past year, Reebok has released a myriad of revitalizations of the legendary model. Today, they’ve announced a collaboration with sports card giant Panini, previewed by an ultra-limited Question Mid “Blue Dazzle Prizm” promo pair, which comes with some bonuses as well. Here’s everything we know thus far about the Panini x Reebok collab.

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Reebok x Panini

You won’t be able to get your hands on these kicks just yet; this collaboration is more of an experience for fans of AI and sports collectibles enthusiasts alike. As of now, Reebok and Panini are playing it pretty close to the vest with details, so we just have a teaser of the sneakers themselves and some info about the limited-edition package—sent to only 100 friends and family of the brands.


Last week, friends and family of Reebok and Panini America—including AI himself—received 100 limited-edition Question Mid “Blue Dazzle Prizm” promo sneakers, each of which applied Panini’s coveted Prizm parallel treatment to Iverson’s ‘07 Denver player-edition model. Each package also contained an exclusive gold vinyl “Mile High” Iverson trading card, also printed to 100 – a preview of what’s to come.


The colorway is an homage to Allen Iverson’s iconic tenure with the Denver Nuggets. You can see as he unveils the shoes that he truly thinks they’re fly.

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This collab and teaser are just the beginning. We’ll hear more from Reebok in the coming weeks about how the rest of this partnership will take shape; hopefully there will be a pair or two available to the public at some point down the line. But for now, we just have to envy those who received the friends and family packages.


Stay tuned for more on the Reebok x Panini partnership.


Percival’s Chris Gove Talks Subverting the Idea of What Menswear “Should Be”

“Why can’t you be a fun, wacky normal person and dress well?” Christopher Gove posits to me as we conclude an enthralling conversation about his brand Percival. That’s the ethos imbued within the brand since its genesis over five years ago. Disillusioned by the seriousness of so much of contemporary men’s fashion, Chris wanted to concoct something both whimsical and elevated, a rejection of the idea that dressing well needs to be serious business. The story of Percival is circuitous; from devastating lows—punctuated by drug scandal—to exhilarating highs, Chris and I had a lot to cover. This is the story of Percival.

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The Genesis of Percival

“I’m from a place called Winchester, which used to be the capital of England back in medieval times,” Chris tells me of his origins. He eventually went to University in Hong Kong, and the city’s position as a hub of manufacturing coupled with the pervasive student culture there fostered a creative spirit. “The attitude of the students there was like, if you wanna do something, just make it. Just go get it made. Want to do an exhibition? Put it on. So I came back with this mentality that, wanna do something? Just do it.”

Post graduation, Chris spent about a decade working in marketing before becoming pretty discouraged by the culture: “I remember doing pharmaceutical stuff and being like, oh god, I’m pretty sure this isn’t what the deal was. So I took some time off and went home, and my mom showed me a picture of me when I was four and I was wearing a yellow rain fishing mac. I was like, ‘I want that jacket. I’m gonna make it.’ My mate was doing menswear technical development and I just asked her to do me a pattern—the garment shape and pattern. And I found the company that supplies wax cotton for Barbour jackets, contacted them and said, ‘Can you make some yellow waxed cotton?’” There was a minimum size for the order, so he ended up having to make twenty five coats.

A mac Percival released last year as an homage to the original concept Chris worked on in the early days.

“I just sold them to my mates and one of those mates happened to be a buyer at Asos. And he was like, ‘Listen I’d buy this, but you’ve got to do more than just a coat.’ And it just snowballed into doing a range.” This was back in 2015, and Chris continued to work his marketing job while getting Percival off the ground on the side.

Percival 1.0 (The Store Incident)

Back in this era, “online wasn’t quite popping yet,” Chris tells me. So when he wanted to go in bigger, he opted to open a storefront in Soho. He signed a ten year lease (“because I’m a dumb dumb”) and started selling Percival’s garments to the scenesters littered about the iconic shopping locale of London. Overall, they were moving a decent amount of product and the store was acting as a bit of a billboard for the brand. But a few incidents unfortunately led to the store’s closure and temporary dissolving of Percival.

The OG Store

Mainly, one of Chris’ original business partners—who will remain nameless—was using the Percival storefront as a venue for some… nefarious activity. As Chris is telling me the story of how the business partner utilized the store as a venue for a range of undesirable activities, he repeats: “It wasn’t good, it wasn’t cool.” An understatement. His other partner and third founder (the “posh” one) apparently wasn’t always paying the rent—another fire to put out lit by running a physical storefront.

Chris would find rolled up bills in the basement, implying their use for something other than commerce. The tipping point came when a customer came back to the store with a complaint. The customer also happened to be a fairly famous rockstar.

He came into the store, and approached Chris: “‘Hey, I’ve got a complaint. I bought this shirt…’  And I was like, ‘Ah he’s gonna want an exchange. And I was happy to—thinking I’ll give him whatever he wants because it’s a celeb wearing the gear.” Unfortunately that wasn’t the case.

“I’m meant to be in Germany now playing a gig in Munich, but I couldn’t get on the plane,” the musician told Chris, explaining: “because when I was going through security, I was checking my pockets and I found a bag of coke in the top pocket of the shirt.”

To recap, the business partner was taking merchandise from the store, wearing it own on the town, leaving narcotics in the pockets, and then returning product to the racks.

“I was thinking a different kind of rockstar would view that situation differently,” Chris jokes to me, but adds that “it was fucking serious.” On the same day, someone came into the store and nicked two coats. Again, Chris iterates: “It wasn’t good.”

“So I liquidated the business. I shut it all down,” Chris tells me. After navigating the legality of getting the name back, Chris got started again, this time utilizing a web store during the nascent days of Shopify. 

“And I managed to sell all the samples within a bout a week,” Chris eagerly recounts. “I was like, hold on a minute, selling things online is a thing.” Chris was running the brand alone at the time: “I sort of learned, actually for the first time, how to run a business.” With the concept proven, Chris went full time in mid 2016, fully committing to Percival. He ran the web store for about 18 months before bringing on a major investor, which helped catapult Percival to a little something like what you see today.

The new and improved Percival store

The Percival Ethos

“The ethos is: subverting the classics,” Chris tells me; it rolls off the tongue as if he’s uttered it dozens of times, as I’m sure he has. “We were taking contemporary British Silhouettes, and my version of subverting them was to use interesting fabrications, adding a lining, or a pocket, etc.”

But he goes on to speak about how that ethos was more unique in 2018, and now everyone is “subverting the classics” to some extent. So the brand goes a bit farther than that. 

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“So the ethos of the brand now is to subvert the idea of what menswear should be. Menswear is very serious, I certainly found in those early shop days. It was the beard, slicked back hair phase. It was really preening and serious, very Redwing. They’d just come in and hmm and hmm and hmm at the clothes so much. I’d be like, ‘fucking relax man!’”

Christopher Gove

The idea is just to have fun. Dress how you want to dress. Dress comfortably and relax.

“What I’ve tried to do is remove the seriousness, but keep the premium. I just found it was a cocktail. The pillars of the brand are: always gotta be premium, but can you do it in a funny or comedic way or a way that you look at it as if it’s a friend recommending it. Or a way that it’s inclusive.” He mentions how a lot of hot brands in 2022 are shrouded in a seriousness: “it’s just so fucking serious.”

“It’s part of our DNA, I’ve got a few friends that are comedians and comedic actors, and it’s always something… it’s just a vehicle to communicate to people that doesn’t scare them,” he explains.

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Christopher Gove

So that was just what subverting the classics was. It’s like, you can dress well, but relax mate.

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The Future

In the past few years, Percival has conducted collaborations with Champion, Campari, Mundial and more. As far as the future goes, they’re working hard on building their audience in the US, in addition to continuing to develop their current lines. They’re working on a series of football kits right now to celebrate the World Cup, with partners like The Great Frog (“a concoction of Percival’s dweebishness with their punk rock vibe”), Throwing Fits, Goal Studio and more already out or on the horizon.
Champion and Percival 03, available now

They also just launched their first wholesale collection, and are aiming to keep the product only in stores they really align with for the near future. Right now, their wholesale partners are Liberty London and Brown Thomas, with more to come.

I always love to ask people what their favorite thing about their job is, and Chris has a lovely answer:

Christopher Gove

I’ve always loved just making stuff.

“Ideation through to a real life product is such an amazing journey. If you’re part of a big brand, whether in marketing or fashion or whatever, you’d always be one part of the journey. It’s really satisfying when you have an idea and it comes out the way you wanted it to at the other end. When we put it on the model, I’m like, ‘Yes, that’s what I wanted it to look like!’” Chris elaborates.

Of course, it’s also nice to see people connecting with the brand: “Then you’re walking around and you see people wearing it, like on the tube and that, or you’re out at a pub, and you see a couple of lads, and they’ve got it on. And you’re like, ‘Ah, yes.’”

If you glanced at Percival’s site today, you wouldn’t know the whole story. Chris’ tale is a nice reminder that it might not go right the first time. You have to crack a few eggs to make an omelette, right?


What Is an NFT? Your Definitive Guide to How They Are Revolutionizing Pretty Much Everything

When first explaining NFTs, one usually starts with the following sentence:

NFTs stand for “non-fungible tokens”. 

A perfectly natural place to start, no?

But trying to understand an NFT through the expansion of its abbreviation is like answering the question “what is an mp3?” with “it’s a MPEG Audio Layer-3.” 

Well, yeah… but that answer doesn’t quite get to the meat of the thing.

A better answer? An mp3 is a file type that completely revolutionized entire industries by changing the way we share and consume audio. 

Yes, NFTs are “non-fungible tokens”. And sure, understanding what fungibility means is helpful (and we’ll get to that shortly). But it doesn’t quite get to the meat of the thing.

What Exactly is an NFT?

NFTs are a type of token that are going to completely revolutionize entire industries by changing the way we share and consume pretty much everything.

A “fungible” asset refers to something that is interchangeable with another unit of that same asset. A good example of a fungible asset is the US dollar. If I exchange my $1 bill for your $1 bill, nothing really changes. While they are two different pieces of fancy paper, both bills represent the same exact value. That’s fungibility. 

Conversely, a non-fungible asset refers to something of a distinct value. There are no two exactly the same. A good example of a non-fungible asset is a house or a car. 

A non-fungible token is where things get really interesting.

What Is the Blockchain?

Blockchain technologies allow us to implement a lot of radically new ideas that weren’t before possible. The first and so far most popular of these implementations is the creation and distribution of tokens. Perhaps you’ve heard of one called Bitcoin.

Bitcoin is a good example of a fungible token. One bitcoin is one bitcoin is one bitcoin. 

On the other hand, a non-fungible token allows us to create a digital certificate that represents a unique asset. We can attach these tokens to pretty much anything, including digital files—say, a photo, a video, an audio recording, or even this article. 

This allows us to create proofs of authenticity for digital content that can be owned, bought, sold, and traded. Because these tokens are stored on an open and distributed blockchain (such as Ethereum), their embedded metadata and transaction history are completely verifiable by anyone in the world with an Internet connection. That means we can all know what digital wallets own which tokens at any given point in time. 

The implications of this are truly infinite, and we’ve just begun to scratch the surface of possibilities. So far, non-fungible tokens are being used to create industries around digital art, collectibles, gaming skins, digital land, and many many more.

An Intro to NFT Art

A great place to begin our journey into NFTs is in the now-exploding world of NFT art. As we now know, we can create a non-fungible token that acts as proof of authenticity for any digital file. So let’s say I jumped into Photoshop and made a really cool picture of a happy face. In fact, I’ve done exactly that…
Matthew Chaim

Pretty dope, no?

Now, this happy face exists as a JPG file that I created in Photoshop, saved onto my computer, and uploaded onto this article’s web page. You, the reader, can easily drag this file onto your own desktop. Boom, there are now two copies of the “happy.jpg” on two different computers. This can be done a million times over by a million more people. Up until the advent of NFTs, this rendered the value of digital files near zero. If everyone owns it, no one owns it.

Enter NFTs, and everything changes

This time, after creating my happy face image, I mint it on the blockchain — a fancy way of saying that I turn it into an NFT. In fact, I’ve done exactly that.

Matthew Chaim

Now there is a 1 of 1 proof of authenticity certificate for “happy.jpg” that exists on the Ethereum blockchain, securely housed in my digital wallet. Anyone can verify this to be true on websites like Etherscan, which pull in the transaction history of everything done on the Ethereum blockchain. I can choose to put this 1 of 1 NFT of “happy.jpg” up for sale, and anyone can bid on it or buy it right away at its listed price. 

“But wait! I can still copy and drag the file onto my own computer a million times over. Why would anyone want to buy it?”

This is the initial reaction most people have when they’re first introduced to NFT art. Why would anyone want to own digital art if it can be infinitely copied and consumed by everyone?

Well, as the current owner of the “happy.jpg” NFT, I would like to say: please copy it! In fact, put it all over the Internet! Share it with all your friends! Turn it into a meme I beg of you!

NFTs Capture the Value of the Internet
Trevor (@whatdotcd)

The blockchain is the Louvre

NFTs allow us to completely transcend the supposed conflict between scarcity and abundance. We can now truly have our cake and eat it too. Content now gets to be both scarce and abundant. 

By creating a rare 1 of 1 NFT that represents a potentially famous and ubiquitously consumed file, we open the doors to capturing the value of viral content. Not by necessarily monetizing each instance that content is consumed, but by the value of that original NFT going up with the cultural significance of its associated art. 

It is like owning a Lebron James rookie card. You don’t own Lebron James. Everyone everywhere gets to watch him play basketball. But as Lebron’s stock in basketball and culture goes up, so does the value of the rare rookie card you own. 

The same is now true for memes! How glorious.

Another analogy that lands for some — and helped me understand all this as I first entered the world of NFTs — is that of the Mona Lisa.

So you might say, “I can just screenshot the happy.jpg image!” Yes, you can. You can also take a photo of the Mona Lisa with your phone. But you wouldn’t claim provenance over the Mona Lisa. In fact, the more people share their iPhone pics of the Mona Lisa, the more the painting’s cultural relevance continues to grow, and the more value the original painting has. 

We just all instinctively trust that the Louvre holds the real Mona Lisa. As @whatdotcd said in a recent Clubhouse room, “the blockchain is the Louvre.” Meaning, that the open and distributed nature of a blockchain allows us to verify and trust the history and ownership of digital content, the same way we trust that the Louvre holds the real Mona Lisa.

Taking the mental jump into a whole new world

This is all very new to us, especially since we’ve all grown up in the first iteration of the Internet — an age in which we’ve learned to see digital content a certain way. There is, therefore a mental jump that we all have to take to understand these new concepts and to begin to truly taste their implications for ourselves. 

But rest assured, our grandchildren will not have to make this same mental jump. They will grow up in a world where digital content feels as distinct and tactile as physical objects do to us. 

What happens then? I for one can’t wait to find out.

Popular NFT Marketplaces to Know

We will do a subsequent post on the emerging platforms in the NFT art world. If you’re itching to get exploring right away, here are some of the most popular NFT art marketplaces to get you going:

1. OpenSea

OpenSea — the world’s “first and largest NFT marketplace.” They reached $1 billion in trading volume August 2021. Now

2. SuperRare

SuperRare — Highly-curated 1-of-1 edition NFTs. The “gold standard” in the current NFT space.

3. NiftyGateway

NiftyGateway — Fast-growing NFT market leading the pack in sales volume. Highly sought-after daily NFT drops, with popular visual artists and now celebrities getting involved. One of the few NFT platforms that accept USD / credit card as payment.

4. Zora

Zora — Feed-style NFT site in which the market of each piece is baked into the NFT itself and not run by the platform. Therefore, they don’t take a transaction fee on each sale, unlike other marketplaces. Creating NFTs is open to everyone. The Zora protocol is also open for anyone to build on.

5. Foundation

Foundation — Beautifully designed and curated NFT marketplace with reserved bidding that, once met, unlocks 24-hour auctions. Creating NFTs is currently open to everyone.

6. Rarible

Rarible — The most open and permissionless NFT marketplace. Anyone can create an NFT right away without needing an invite, and a roadmap is in place to make the platform community-run.

7. Makersplace

Makersplace — An invite-only creator NFT platform that accepts both Ethereum and fiat currency. Recently partnered with Christie’s auction house to sell the first fully digital piece at Christie’s, by artist Beeple

8. KnownOrigin

KnownOrigin — Quality NFT art platform with multiple weekly drops. Offers accepted in ETH.

What Types of NFTs Are Available?

There are many types of NFTs. The uninformed may think it’s simply art. It’s much more than that. What ties all NFTs: proof of ownership of an asset. All made possible by the blockchain and its universal ledger. Here are some examples:

  • Event Tickets
  • Art
  • Music
  • Photography
  • Films and Video
  • Games
  • Collectables
  • Virtual and Physical Land
  • Virtual Fashion
  • Sports
Event Tickets as NFTs

As the industry progresses, there’s an increasing number of “In-Real-Life” events that integrate Web3 solutions. These solutions help to prove ownership of assets. Or, in this case, tickets. Token Proof is a great example of a company that’s innovating in token gated ticketing infrastructure. VeeCon is

Art as NFTs

This is the most common use case for NFTs. There’s much to discuss here. To put it simply: many artists have found their new “creative’s playground” through digital art, hosted by blockchain technology. Going from physical galleries to virtual galleries may be a tough transition for some. But, for those brave enough to take the leap, there are plenty of opportunities to make a name for themselves in this emerging industry.

Music as NFTs

People from all sides of the music industry have found their niche through NFTs. From producers, musicians, labels, you name it. Notably, artists are now able to share music royalties with their fans, allowing for a new level of engagement with one’s audience, never before possible. More individuals and entities are entering the NFT space by the day.

If you want to learn more about music NFTs, Water and Music is where you want to start!

Photography as NFTs

Photography NFTs are an up-and-coming medium for NFT art. One of the most noteworthy NFT photographers is Drifter Shoots. An emerging NFT photographer, Joey Miller, is someone to watch in the space. A great NFT marketplace for photographers is Quantum Art.

Film and Videos as NFTs

The film industry has seen many interesting use-cases for NFTs. Some notable examples we’ve covered are Keepers of the Inn and the first Decentralized Movie Studio.

Video Games as NFTs

Video games are a great place for innovation in the NFT space. Some of the best and brightest in the space can be found in our article about the Top NFT Games.

Collectables as NFTs

Collectability for NFTs, in their current form, is core to their foundation. Some of the earliest big-name use-cases for NFTs came from collectibles. This is no exception for the likes of NBA Top Shot.

Virtual and Physical Land as NFTs

You may have heard the term “metaverse” used in the conversation of NFTs. This, like other assets, can have the ownership represented through an NFT. Whether it’s physical or digital land, NFTs can be the vehicle through which one can prove ownership of an asset.

Virtual Fashion as NFTs

The way that we represent ourselves in a virtual space is now becoming almost as important, sometimes even more important, as in real spaces. The shift that we have been making over the last several years can be seen in how we present ourselves online through our social media profiles. This same level of curation of the “highlights” of our experiences can and will be expressed through our presence in online spaces. A great thought piece on this can be found here.

Sports as NFTs

You may think: wouldn’t it be tough to make something digital make sense in the real world, with real people, playing real sports? Well, when it comes to who owns the team, coaching decisions, and more, NFTs allow for a fantastic opportunity to innovate in the world of sports. Futera United is a fantastic example of this.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7117391725693308202" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@nft137" href="">@nft137</a> <a title="greenscreen" target="_blank" href="">#greenscreen</a> Are you still asking wtf an NFT is? <a title="nft101" target="_blank" href="">#nft101</a> <a title="nft" target="_blank" href="">#nft</a> <a title="nonfungibletoken" target="_blank" href="">#nonfungibletoken</a> <a title="blockchain" target="_blank" href="">#blockchain</a> <a title="web3" target="_blank" href="">#web3</a> <a target="_blank" title="♬ WII SHOP TRAP - Flixterr" href="">♬ WII SHOP TRAP - Flixterr</a> </section> </blockquote></code>


Reebok and Mountain Research Officially Announce Leather Beatnik

The recent revival of the Reebok Beatnik is an incredible example of the cyclical nature of fashion. A shoe initially released in the 80s has come back in 21st century as a go-to casual option for outdoor enthusiasts and sneakerheads alike, providing an amazing canvas for collaboration for Reebok and its ambitious partnerships in recent years. The latest such collaboration is the Reebok x Mountain Research Leather Beatnik, invoking the design ethos of the latter Japanese designer embossed on a timeless silhouette from the sportswear giant.

The Reebok x Mountain Research Leather Beatnik

This collab marks the third such partnership between Reebok and Mountain Research, coming off their previous Club C II Mid release earlier this year.

Setsumasa Kobayashi, who founded Mountain Research back in 1993, worked with the Reebok team to bring his
craftsmanship and love of the outdoors to the cult-followed Beatnik silhouette.

“Reebok’s Beatnik has an eye-catching center seam and functional strap that, in my view, presents a new generation of sandals,” said Kobayashi. “I am honored to have worked with the Reebok team and have the ability to apply Mountain Research designs to the silhouette.”

When we ask Kobayashi about the design of the shoe, he tells ONE37pm: “The collection is inspired by the crossover, or ‘encounter’, of hand-crafted stitchwork and the traditional industrial manufacturing method that is typically used to create sneakers.”


As with all of the Beatnik models, this sandal features the iconic center seam and adjustable strap at the midfoot to allow the wearer to take the shoes into rugged conditions.


What sets this iteration apart from previous models is the stitchwork component, an embroidered artwork that gives the sandals a more homey feel than their outdoors-centric counterparts. The foam footbed and soft leather of the sandals make for a shoe that is just as comfortable and appropriate in the home as it is on the trail.

You can get your hands on the Reebok x Mountain Research Leather Beatnik at the Mountain Research store on September 23rd before they go live globally on on September 27th.


ICECREAM and HUF Team Up on Skate-Inspired Capsule Collection

ICE CREAM and HUF are coming together for something dope. Something epic. Something spectacular. The streetwear brand founded by Pharrell Williams has linked again with skate powerhouse HUF for a capsule collection. 

This time with a basketball theme just in time for hoops season, and to celebrate HUF’s 20th anniversary. At the intersection of style and skateboarding, the two brands have a long history that spans back to the early 2000s, when HUF was one of the very first accounts to bet big on Pharrell’s vision for a diverse skate lifestyle brand.

After a multi-year hiatus, team ICECREAM returned in 2021 with a new roster of skaters, bringing back one of the most iconic skate teams from the previous decade. Since the revival of the team, numerous collabs and drops have come out to continue to bring ICECREAM to a contemporary audience.


So what exactly does this collection consist of?

The ICECREAM x HUF capsule collection includes hoodies, crewnecks, tees, basketball mesh shorts, and hats in signature ICECREAM designs like Cones N Bones and Running Dog.

Okay that’s pretty dope! Mesh shorts are a must to hoop in. So are t-shirts and crewnecks. Fall starts next week, so the hoodies are a must. Plus the designs are unique as usual. So what else?

Additionally, the collection includes two skate decks and a Cones N Bones rug. You don’t just get clothes, you also get skate decks and a rug.




Now the final questions. When is it available and where can you find it?

The ICECREAM x HUF capsule collection will be available at the BBC ICECREAM US Flagships and website, and via HUF channels on September 22, 2022.

So there you have it! If you are an avid follower of both BBC ICECREAM and HUF, you know that there’s plenty more coming in Q4, so make sure you stay tuned on both websites for more drop info.


What This NYFW Means for the Future of Web3 in Fashion

Amid the headlines of celebrities who walked for fashion week, emerging trends and more, one of the most interesting aspects of this week’s shows was the burgeoning integration of web3 technology into the contemporary fashion landscape. Numerous brands had different approaches to the evolution; some designers presented their show in a metaverse in addition to a physical world while some token-gated physical shows. While everyone’s approach was different, all of the practices demonstrate an evolution in fashion that won’t be slowing down any time soon.

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The Tommy Hilfiger Show

Amid a bit of a resurgence for the brand, the Tommy Hilfiger show was one of the most hyped presentations of this NYFW. Aside from the design (which showcased a lot of the brand’s eclectic and evolving history), one of the other major steps from the longstanding label was their choice to present the show both physically and digitally.

The choice to present the showcase in Roblox—in addition to the traditional show—opens up an avenue for people to consume fashion week in a less exclusive way. Exclusivity has been a core tenet of high fashion for decades; the metaverse is demonstrating another avenue for people to enjoy design without leaving anyone out.

Alo Yoga
Getty Images

Alo had one of the most ambitious web3 initiatives at NYFW, presenting their apparel collection equipped with an NFT authenticator. They partnered with MoonPay to mint and distribute the authenticity certificates for the collection.

“Our mission at Alo is to bring mindfulness and mindful movement to the world. Our pillars have always been focused not only on wellness but on building community,” Alo’s vice president and head of marketing, Angelic Vendette, said in an interview with Boardroom, adding: “As we’re forward-thinking and looking to how we meet our community where they are, obviously Web3 and the metaverse are a huge part of that.”

In the same Boardroom article, MoonPay CEO Ivan Soto-Wright explained: “Web3 enhances the ability of brands to protect their identities and offers new ways to foster loyalty and growth strategies. Our partnership with Alo Yoga marks another step in ensuring fashion is ready to usher in a new and exciting digital and physical fashion era. This is a game-changer for fashion and will radically change both brand and consumer behavior moving forward.”

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The Nolcha Shows: Web3 Edition

Nolcha Shows has been presenting at NYFW for 14 years now, and this year’s iteration incorporated a myriad of elements of web3 tech into the expansive two-day experience. The event included traditional runway shows, a showcase of sustainable fashion brands, and then a “Ones to Watch” event, featuring ChainGuardians. The blockchain gaming giant presented a multi-pronged showcase, including a virtual and real trip down the catwalk and into the metaverse.

Courtesy of ChainGuardians

The presentations unveiled their Meta Street Wear collection, inspired by the ChainGuardians Superheroes. Attendees were able to view the collection with virtual-reality and augmented-reality technology, plus they presented a formal runway show highlighting the Meta Street Wear collection; owners of the limited-edition pieces can prove ownership with an NFT, via NFC technology.

Kim Shui
Getty Images

Designer Kim Shui revealed a few ways to integrate the capabilities of new technology into her NYFW show. One was by crowdsourcing digital imagery from nearly 700 participants to concoct a dress for her presentation. After the dress was displayed at her runway show, a photograph of the dress will be minted and distributed to all of the contributors to the multi-pixel design.

The second was by token-gating the show and allowing some attendees to be granted attendance by purchasing an NFT beforehand. More on that in a second.

Token-Gated Shows
Getty Images

In the spirit of loosening the exclusivity of fashion week, a few designers minted NFT “keys” before NYFW granting access to some spectacular runway shows. Shows like this have long only been accessible to buyers, editors and PR people, but this opened up an avenue for anyone who copped the NFT to attend. Five designers—Altu by Altuzarra, Jonathan Simkhai, Kim Shui, AnOnlyChild and The Blonds—each minted 50 keys for $100, granting attendance to their NYFW shows.

To Web3 advisor Jenny Wang contributed to the project, and told Vogue Business: “Fashion week has always been a walled garden that is difficult to access, and Web3 can be a democratizing force. I think Web3 changes the way consumers and brands connect. It changes the relationship.”

Some final thoughts:

The 2022 NYFW was by no means a full demonstration of how web3 tech can be integrated into fashion. This was just a taste of the many ways in which we’ll continue to see the tech trickle into the mainstream. NFC chips to document ownership of physical items, augmented reality try on experiences and more democratized design are all on the horizon.


The 7 Trends We Loved at 2022 NYFW

Every year, NYFW provides an opportunity for experimentation and the treatment of fashion as high art. But for many of us, we also want some tangible takeaways from the week that draws the eye of celebrities, major designers and more. So although we might not all be ready to don the most ferocious looks you’ll see coursing down the runway, every show can reveal a bit about what trends will be trickling down into the mainstream for the coming months. With that in mind, we compiled a list of our favorite 2022 NYFW trends and some options to buy into the hype.

Our favorite NYFW trends to shop and wear right now:

From knit hats to accent bags and more, there was a lot to explore at NYFW this year.

1. Knit hats
John Lamparski / Stringer via Getty Images
From the A. Potts show

Knit hats have been steadily on the rise in the past few years, and this year’s NYFW firmly cemented the slouchy headwear as a real garment to consider. While the above entry from A. Potts might be a little experimental for everyone, there are a lot of great options that fall more into the streetwear realm from brands like Stussy and Story Mfg. If you want to read more about A. Potts, click here.

Shop the look: Etsy Crocheted Bucket Hat ($13.58) Zara Crochet Hat ($35.90) Stussy SS Knit Bucket Hat ($60), STORY MFG. Brew organic-cotton crochet bucket hat ($240)

2. Accent bags
Ilya Savenok courtesy of Marshall Columbia
From Marshall Columbia’s purse release party

Every year, more and more interesting ways to accessorize are opening up. One such avenue is the burgeoning world of accent bags and other eye-catching, but practical supplements to an outfit. Marshall Columbia makes a great bag that’s sure to turn heads; there are plenty of options around from a variety of brands. If you consider yourself a more minimal dresser, an accent bag can be the one splash of color in a muted outfit. Or go the maximalist route (pictured above) and create a whole kaleidoscope of colors.

Shop the look: Asos Daisy Street Active quilted tote bag in yellow ($44), Cos Pleated Tote Bag ($89), Telfar Shopping Bag ($184+), Marshall Columbia Moonflower Shoulder Bag ($690)

3. Varsity jackets
Taylor Hill / Getty Images
From the Tommy Hilfiger show

As part of an overall move in mainstream fashion towards 90s/early 2000s nostalgia, varsity jackets were on full display at fashion week this year. From truly eccentric versions like the above from Tommy Hilfiger to some more muted renders, varsity jackets are a nice piece toeing the line between overly streetwear and prep.

Shop the look: Aero Varsity Bomber Jacket ($71.97), Abercrombie and Fitch Varsity Bomber Jacket ($136), AXEL ARIGATO
Brown Illusion Jacket
Alexander McQueen Navy Wool Varsity Jacket ($3390)

4. Button-up leather coats
Arturo Holmes / Getty Images
From the Coach show

Leather jackets are one of the most timeless pieces of outerwear in the game, but we actually saw a pretty specific silhouette of the iconic jacket popping up a lot this year. Button-up leather jackets with more of an overshirt/chore jacket feel were ubiquitous at NYFW this year, and make a great addition to anyone’s outerwear rotation.

Shop the look: ASOS DESIGN faux leather longline trench coat in black ($75), ASOS DESIGN longline real leather trench coat in black ($200), System SSENSE Exclusive Black Faux-Leather Jacket ($575), Palmer Black Leather Jacket ($1525), Martine Rose Purple Overshirt Leather Jacket ($1750)

5. Jumpsuits
Victor Virgile / Getty Images
From the Prabal Gurung show

Whether you call them jumpsuits, catsuits, or bodysuits, the bottom line is that they are back in fashion for SS23. You can always get a glimpse of what’s to come fashion wise if you see the Kardashian’s wearing it, and both Kourtney and Kim were spotted in a bodysuit this past week with Kim wearing a glamorous disco style borderline sheer suit (perhaps drawing some inspiration from Beyoncé’s 70s themed birthday party) to the Fendi runway show, and Kourtney wearing a more athletic jumpsuit to the Tommy Hilfiger Show. 

Shop the look: ASOS DESIGN tie waist jumpsuit in black ($58), Skims Black All-In-One Jumpsuit ($145), Cos Sleeveless Wide-Leg Jumpsuit ($150), 3.1 PHILLIP LIM Navy Utility Jumpsuit ($640)

6. Anything Tommy Hilfiger
Victor Virgile / Getty Images
By Tommy Hilfiger

Speaking of Tommy Hilfiger, it seems as though the brand is experiencing a new resurgence of sorts. Perhaps it’s the 1990s and 2000s nostalgia? Regardless, Tommy Hilifiger had one of the best shows during this fall’s NYFW, and as far as the hype goes, we haven’t seen this much hype surrounding a Hilifiger show in a while. Expecting to see a lot more Tommy clothes being sported next spring and summer.

Shop the look: The whole collection ($49.50+), Crest Embroidery Fluffy Sweater ($229), Crest Applique Jersey Cardigan ($290), Single Breasted Textured Coat ($489)

7. Long denim skirts
Manny Carabel / Stringer via Getty Images
Savannah Hudson attends the PRISCAVera Fashion Show

You know what? The 90s and 2000s just might be making a real official comeback because we haven’t seen skirts this long since that time period. Throw in the denim, and we’ve really turned back the hands of time. Tons (literally tons) of calf-length skirts were seen this year at NYFW which was pretty neat. We didn’t see these on the runway as much, but they were all over in street style. Just don’t start putting skirts over top of pants. That’s where we draw the line.

Shop the look: Old Navy High-Waisted Split-Front Cut-Off Non-Stretch Jean Maxi Skirt ($30), Urban Outfitters Urban Renewal Remade Pieced Denim Maxi Skirt ($89), Free People Come As You Are Denim Maxi Skirt ($118), Reformation Jayde High Rise Denim Midi Skirt ($128), Dries Van Noten Raw-Edge Denim Maxi Skirt ($275)