1/1 Artist Spotlight: Eleven

ONE37pm’s 1/1 Artist Spotlight is a series that focuses on giving love to 1 of 1 NFT Artists. Whether they’re from the traditional art world or just got started in art through web3, we want to highlight and help you get to know those who are up and coming.

A 1/1 NFT is a unique, one-of-a-kind digital collectible where no other exists other than the piece itself.  Each 1/1 collection has a limited amount of editions available, with the number dictated by the artist. We hope to introduce you to talented and incredible people in the NFT space and the reasons they love doing what they do.

Eleven is an Afro-American and Mexican graphic designer and artist living in Germany. Before NFTs, She started her career as an esports designer. Her creative journey originally started 6 years ago as a hobby and has now turned into a passion. 

She is known for her vibrant, colorful and abstract art style which usually includes gradients. The focal point of her brand are colors, and how they impact emotions and human behavior. Eleven takes inspiration mainly from music, movies and Swiss design.

You can view more of her work on Foundation.

Can We Love One Another is inspired by lyrics of musician Joji’s song, “Ew.”

ONE37pm: How has your artist journey changed since joining NFTs? How did you start?

Eleven: Ever since joining the NFT space, I’m able to not only grow as an artist creatively, but also make a living with my craft. I remember joining the NFT space September 2020 and selling my first artwork on Makersplace after starting to create digital art in 2019.

ONE37pm: Do you prefer physical or digital art?

Eleven: From a consumer perspective I have no preference, I enjoy all forms of art, whether that be physical or digital. But from a creator perspective I feel more comfortable with creating digital art.

ONE37pm: How would you describe your art style?

Eleven: My art style is very colorful, vibrant and abstract. Main focus of my work are colors / gradients and how they impact human behaviour.

ONE37pm: What is your favorite piece?

Eleven: My favorite piece of all time is “Welcome to my Personal Chaos.” As the name suggests, it depicts an internal chaos filled with intrusive thoughts.

ONE37pm: What do you hope to accomplish in the next year?

Eleven: I don’t have any goals that I MUST achieve but I would like to have my own art exhibition and art book!

Her art book is currently in progress. The core idea of the project is to establish a new brand identity that represents the importance of colors in Eleven’s work. You can view the project here.

You can follow Eleven on Twitter and visit her official website.


Solana Hackers Drain Millions of Dollars from Thousands of Wallets

In the most recent crypto-heist, the Solana blockchain has fallen victim to an attack.

Hackers targeted the Solana network, gaining access to at least 8,000 internet-connected “hot” wallets. The result is an estimated $8 million worth of SOL, SPL, and USDC crypto tokens stolen straight from users’ wallets. The exact cause of the hack is still under investigation.

This hack is still ongoing so it’s important to stay informed about the most recent updates. Solana’s Update official Twitter account is the best source to stay informed.

What We Know So Far

According to Solana’s Twitter account, engineers from several ecosystems along with ongoing audits from various security firms are investigating the attack on the Solana blockchain.

So far they have discovered that the addresses affected by this hack were either created, imported, or used in Slope mobile wallet apps. 

Furthermore, Solana’s official status account comforted the community stating that Solana’s protocol and its cryptography were not compromised.

It appears that the attacker has found a way to initiate and approve transactions from within users’ wallets.

Solana’s co-founder Anatoly Yakovenko, went into more detail on his Twitter account, suggesting the hack seems like a supply chain attack that targeted both iOS and Android applications.

In this type of attack, hackers search for unsecured network protocols, server infrastructures, and other weak points in codes. From there, they can change the source code and even hide malware within it.

Usually, vendors are unaware that their apps are infected with this malicious code so they make it available to the public. Unfortunately, end users end up being the primary victim since they trust the app to function securely, as they do on a daily basis. 

Joe McCann breaks down a supply chain attack in his recent Tweet regarding the Solana hack.

There are at least four Solana addresses (1, 2, 3, 4) that have been linked to the attack which can be viewed on Solana FM, the network’s explorer.

This isn’t the first time Solana has been hit by hackers. Both bot spam and Distributed Denial of Service (DDoS) attacks have been carried out on the network previously.

What Should You Do?

If you have assets stored within a Solana-based wallet, it is highly recommended that you disconnect your wallet from all websites. Since the attack has only affected software wallets, you should also consider transferring your assets to a hardware wallet if you have one.

Ledger confirmed in a Tweet that this hack did not affect Ledger Solana wallets connected to phantom.

If you don’t have a hardware wallet and you want to take immediate action to potentially avoid falling victim to this unfortunate hack, then make sure you do not connect your wallet to any websites for the time being.


What To Know About Magic Eden, The Rapidly Growing NFT Marketplace

Magic Eden is an NFT Marketplace that holds projects of all kinds, but with a few distinctions that make it stand out from others.

It has become the go-to NFT marketplace on Solana, where celebrities such as Reid Hoffman’s Dall-e-2, Lonzo Ball (joining with Michael Jordan and his son Jeffrey on HEIR), and “born-again Solano (SOL) proponent” Mike Tyson have joined in on the run on Ethereum-based projects during a time when collectors are looking for NFT alternatives with lower transaction fees.

While other marketplaces stayed laser-focused on building the Ethereum community, Magic Eden’s founders were anticipating the need for lower-cost NFTs.

Magic Eden’s Australian-born co-founders Jack Lu and Zhuoxun Yin jumped on this and created their own wave before the $2 trillion crypto bear market hit that started decimating NFT trade volume in June. Magic Eden is now the second-largest NFT marketplace in the world and hosts 22 million+ unique monthly visitors, 8,000+ collections, and 100,000+ wallet connections daily.


The biggest thing that stands out about Magic Eden is the focus on gaming. Patrick Schulte, founder & president of Metaops, the #1 first-person shooter on Solana says that Magic Eden is a builder’s marketplace.

Patrick Schulte, founder & president of Metaops

Everyone is ready to build and help each other achieve their goals, which I never saw on Ethereum. As a community, we are able to bounce ideas off each other, and everyone is ready to help. There are less egos and competition amongst projects you’ll find on Magic Eden.

This connects with the message that Magic Eden is a “community-centric” marketplace as they have continuously promoted to further separate themselves from their competitors.

On the site when you click on the “Eden Games” section of the sidebar, you’ll find a plethora of Solana-based games all vying to be the next big thing in blockchain gaming.

Schulte further explains “We were originally on a layer-2 Ethereum-based protocol but found it was too hard to onboard people to our game and IMX at the same time. We found Solana to be much more user friendly and when we moved to Solana we were able to be the first to include NFTs in game within two days.”

The combination of low transaction fees and easy onboarding has allowed gaming to flourish on the platform in a way we have yet to see on other platforms. There is of course Fractal, co-founded by Justin Kan (Co-Founder of Twitch), Robin Chan (Zynga), David Wurtz (Google Drive), and Mike Angell (Fast & Shopify) -but is focused solely on gaming whereas you can find all kinds of NFT projects on Magic Eden including gaming.

Future Plans

Recently Magic Eden has announced the next evolution for their platform, which is to add Ethereum (ETH) to their offerings and expand access for NFT creators and collectors. Magic Eden’s ETH entry is “designed to deliver multi-chain solutions that can serve both NFTs creators and collectors with the best experience possible. This will include features such as: Magic Eden List (a whitelist and audience targeting tool), Magic Eden Launchpad (now with ETH/SOL compatibility), and Magic Eden Drop Calendar in August.

In the past 18 months we have witnessed massive growth across both ETH and SOL NFT markets, which include completely distinct communities, and with this move Magic Eden is hoping to bring those two universes closer together. To extend their relationship with ETH NFT creators, their ETH-compatible launchpad will feature the same minting set-up, white-glove marketing support, and build-outs for bespoke launches.


Best NFT Games To Play Right Now

NFT Gaming has been quite polarizing over the last 12 months. Play to Earn gaming took the gaming world by storm last summer, sparking a temporary NFT gaming bull run.

However, over the last 8 months, the scene has been quite bearish with many games suffering from unstable token economies, a lack of user retention, and gameplay that is quite off the mark from the world of traditional-based video games.

ONE37pm worked with Web3 Gaming Content Creator Brycent to build out a list that comprises some of the best NFT games currently in the space. As time passes this list may change, but our reasoning is heavily predominated by a focus on pure gameplay. This list is updated as of August 2022.

Brycent is a a professional gamer and Co-Founder of Loot Squad, an NFT Gaming Guild specializing in building blockchain consumer products and yield farming in NFT Games. He is also a recent signee of VaynerSports, a talent management agency dedicated to professional athletes.

NFT Game Rankings – August 2022

The 15 games are ranked based on the following criteria:

  1. Gameplay
  2. Streamability 
  3. Community
  4. Tokenomics
  5. Longevity
  6. Ease of Access
15. Mini Royale Nations
Mini Royale Nations

One of my favorite games on the list and even with most recent updates, I feel like something is lacking. That something is a competitive game-mode that rivals Valorant or Counter Strike. Simple battle passes aren’t enough, and competitive gamers need forward progression. I think this game could take off like a rocket if there was a search and destroy style game mode but as of now, we haven’t seen that implemented. Mini Royale is one of the best web3 FPS games but a lot must happen to stay on this list.

You can download and play the game here.

Cost to Play: Free

14. Galaxy Fight Club
Galaxy Fight Club

Galaxy Fight Club is attacking the same market as Thetan, the mobile gaming MOBA market. Although it is not as far along in their usage of interoperability, it could very well be a game-changer someday. I like what the team is doing, but the mobile gaming industry is stacked. GFC has a chance but let’s see what happens in the mobile gaming arms race. They do well rounding out the bottom half of this list. Attracting users will be a step in the right direction.

You can play the game here.

Cost to Play: Free

13. Superior

My first experience with Superior was Galaverse in Malta and I was quite impressed. Gala Games is focused on becoming the Steam of web3 and they may very well do so. Superior is one of the games that has a strong chance to be a player in this space. It plays well, looks great, and gives a gamer what they would expect in regards to an indie web2 gaming experience— but in Web3. It’s great to see a new game working its way up the list.

You can play the game here.

Cost to play: Free

12. Otherside Meta
Yuga Labs

Web3 Gaming purists may hate me for putting Otherside on this list but it is well warranted. It’s also amazing to think that a game/metaverse that hasn’t fully launched has made its way into the top15 of NFT games to play, even if the subset of players is currently very small, and only for test purposes. Floor prices for entry will be a huge issue and no one really knows what the final product will look like but I am drinking whatever juice Yuga Labs is selling. Welcome to the Top 15 Otherside. What I would love to see is an increased focus on getting non BAYC holders into your ecosystem and some attention on working with web3 gaming creators. I’ll see you on the otherside!

You can play the game here.

Cost to Play: $3500 (3ETH)

11. God’s Unchained

No real changes from last months list. I think God’s unchained still belongs on this list and they’ve even released an updated roadmap to improve community sentiment around the future of the game. They only drop one spot based on Last Month’s list. The God’s team is looking to increase the number of tourneys and token utility which is a great sign.
God’s Unchained Blog

No real changes from last months list. I think God’s unchained still belongs on this list and they’ve even released an updated roadmap to improve community sentiment around the future of the game. They only drop one spot based on Last Month’s list. The God’s team is looking to increase the number of tourneys and token utility which is a great sign.

You can play the game here.

Cost to Play: Free

10. Thetan Arena
Wolffun Game

I still believe that Thetan is the best Web3 MOBA currently, but they will need more than just potential to stay on this list long term. Esports will be really important and also we will need see more opportunities for upward mobility in-game. Other games are tooling and Thetan will have to show major promise to stay on the list long-term. Safe for now, but for how long?

You can play the game here.

Cost to Play: Free

Cost to Play: Players can actually join the game and access a free character (Hero) to take part in battles and eventually accumulate enough $THC to sell on the market and upgrade their character.

9. Sandbox Game
Sandbox Game

Almost every Web3 gaming project is building the next Metaverse” but only few will survive. The Sandbox is looking more and more like a survivor. We haven’t seen a ton of games launch yet but there are games raising seven figure funding rounds to build on their platform, which is a good sign. The Sandbox drops a couple spots because other competitors have been tooling up, but long-term I see them climbing the list if they execute and successfully onboard users.

Cost to Play: Players can actually join the game and access a free character (Hero) to take part in battles and eventually accumulate enough $THC to sell on the market and upgrade their character.

8. Guild of Guardians
Guild of Guardians

Mobile gaming in Web3 is healing and Guild of Guardians has a lot to do with that. Their recent test-flight demo was a huge success and yes they are going to be a major player for Web3 Mobile gaming. Immutable has a gem with Guild of Guardians and it is time that we welcome them in our Top 15 list. Excited to see where this game goes as they take on the MMO RPG mobile gaming industry.

You can play the game here.

Cost to Play: Free

7. Axie Infinity
Axie Infinity

The tokenomics are pretty dismal and they’ve lost a ton of users over the last six months. But for the users who have stuck around and weathered the storm, it seems they are still having fun. The game that took Play 2 Earn mainstream drops a couple of places but Top 10 sustainability is written in the stars especially with their esports revamp and $1m Tournament Season underway. Can Axie recreate the highs of Summer 2021? Only time will tell. They’re still at a respectable position at #7.

You can download and play the game here.

Cost to Play: Free

6. Decentral Games Ice Poker
Decentral Games

Climbing up 5 spots on the list might be surprising to some considering that Ice Poker isn’t a traditional video game but 6th place is well deserved for this game. The tokenomics work, the game plays very well, and Poker has continued to be a staple in regard to table and card games. This game is bound to see an insane influx of users in the future especially if Sit and Go Tourneys become a real thing. Imagine Web3 World Series of Poker!

You can play the game here.

Cost to Play: Free

5. Illuvium

The full game still hasn’t launched but their auto-battler continues to be a big ticket game alongside the myriad of overworld teasers. Illuvium is the odds on favorite to be the first Web3 native studio to drop a robust AAA Game. Steady sailing keeps them at 5th place.

You can register to play the beta here.

Cost to Play: Private Beta

4. EV.IO

Business as usual for the EV team. They are the consensus best competitive FPS in Web3. The fact that the game provides so much depth but is run in a browser is Insane in the Membrane. I would like to see more tourneys and more cultivation of the competitive scene, but so far so good!

With an emphatic entrance to the NFT gaming world, EV.IO has brought the sexiness of competitive first person shooter to the blockchain.

If Halo and Splitgate had a child that ran as a browser game, it would be EV.IO. It is less robust and pretty much playable for every gamer regardless of what computer they have.

EV.IO is already building out the future of Esports on-chain and have even begun collaborating with web3 companies on maps and integrations. The game is free to play and you can start gaming within seconds of launching their website. 

You can download and play the game here.

Cost to Play: Free

3. Undead Blocks
Undead Blocks

I told you there would be shake ups on this list and it comes by the way of the Undead. This game has been crushing. The Polkastarter tourney gave us quite a thrill, and I am convinced even Michael Jackson would’ve applauded the zombie rampage. The game is a literal representation of what Call of Duty Zombies would look like on the blockchain. The game has inched its way to the Top 3.

You can download and play the game here.

Cost to play: Free

2. Blankos Block Party
Blankos Block Party

Another game that saw huge updates to improve user experience and overall gameplay was Blankos. The Mythical Games teams continues to impress and they even launched another Burberry collaboration. I would love to see the team ramp up marketing and add additional game modes but they are in great shape leading up to their launch on the Epic Games store.

You can download and play the game here.

Cost to Play: Free

1. Big Time
Big Time

A huge update sees Big Time edge the competition just enough to take the top spot for the month of July. The gameplay is fluid, there are new dungeon monsters to fight and the team continues to iterate greatly on previous updates. Scaling for larger users bases has increased dramatically as well. Previously the game had legs, now those legs have turned into rockets. I stand on my previous statement, Big Time will be Big Time for a LONG time. Deserving of the top spot indeed!

You can download and play the game here.

Cost to Play: $75 (Silver Access Pass)

Final Thoughts

The list has been heating up and as we continue to update this list monthly, staying on this list will be incredibly tough with new games releasing. Games who dropped off the list for various reasons will have an opportunity to regain their place but competition is indeed increasing. Below are a few games to look out for over the coming months. 

Honorable Mentions: Sipher, Kitty Kart Racing (Kitty Inu), Ember Sword, Legends of Venari, Wildcard, Earth From Another Sun, Grit, and Rumble Kongs League.


Magic Eden Announces Expansion to the Ethereum Blockchain

Magic Eden, the leading Solana marketplace, announced that it will be adding and integrating Ethereum NFTs into their platform.

Since its launch in September 2021, Magic Eden has seen over 90% of secondary trading volume and US$2B USD in total trade volume for transactions on Solana NFTs.

This news accelerates Magic Eden’s efforts to extend its presence across Web3 communities by integrating the two largest blockchains for NFTs.

By going multi-chain, Magic Eden says it will “enable NFT creators to launch seamlessly, reach new audiences, and access added liquidity, while collectors will be able to discover new communities and connect across the passionate culture of the emerging space.”

Magic Eden’s ETH entry is designed to deliver multi-chain solutions that can serve both NFTs creators and collectors with the best experience possible.

Collectively, the features include: Magic Eden List (a whitelist and audience targeting tool), Magic Eden Launchpad (now with ETH/SOL compatibility), and Magic Eden Drop Calendar in August.

Magic Eden is also running private beta tests to support the launch of a cross-currency trading product where users can browse the most extensive selection of SOL and ETH NFTs and make purchases via SOL, ETH, or credit card. Magic Eden will also see the roll-out of cross-chain trading analytic tools in the coming months.

To extend Magic Eden’s relationship with ETH NFT creators, the platform will build on its track record of delivering best-in-class NFT launch support. Magic Eden’s ETH-compatible Launchpad features the same seamless minting set-up, white-glove marketing support, and bespoke launch build-outs that have helped bring over 300 NFT projects to market. 

In the coming weeks, Magic Eden will debut its cross-chain Launchpad with EZU, a sister collection of the popular ETH project Psychedelics Anonymous, founded by Voltura (Lewis Gale). EZU will be the first native ETH project to launch on Magic Eden with the ability for users to mint in both ETH and SOL. 

EZU/Magic Eden
A preview of EZU, Magic Eden’s first ETH Launchpad partner

Creators across chains will also be able to build pre-mint traction and journey into Magic Eden’s extensive community presence via a free whitelist and holder management tool called Magic Eden List. ETH creators interested in launching their own community marketplace will also be able to leverage Magic Eden’s whitelabel marketplace solution spanning their launch and beyond. 

Zhuoxun Yin, COO and Co-Founder of Magic Eden

Creators launching with Magic Eden will no longer have to face the difficult decision of choosing one chain over another at the cost of limiting their potential audience reach. Web3 is a place for us to share knowledge and evolve together.

Collectors can also look forward to a number of trading tools that will unlock access to deeper multi-chain experiences.

Beginning in August, users will be able to track highly-anticipated NFT mints on SOL and ETH through Magic Eden’s Drop Calendar.

The Drop Calendar was created to give the community a resource that would capture the most holistic view of upcoming mints in the NFT ecosystem. It will also integrate with Magic Eden List so that users can sign up for whitelist access for projects utilizing the tool.

Magic Eden says it will also be running private beta tests to develop a cross-currency trading product that will empower users to purchase SOL and ETH NFTs with SOL, ETH, or credit card. Future releases will also include multi-chain compatible analytics tools to inform collectors’ decisions and NFT trades. 

Jack Lu, CEO and Co-Founder of Magic Eden, added, “We believe in a collective NFT community that exists across multiple chains. Launching collector tools like the cross-chain Magic Eden Drop Calendar will be the first step towards realizing that vision. The roll-out of cross-currency purchase support for SOL and ETH NFTs will build on our efforts. The more creators and collectors can reach across chains, the more we can collectively experience powerful cultural moments on the blockchain. We are honored to be the destination that will bring the next wave of users into the Web3 movement.” 


Bright Moments NFT Art Gallery adopts IRL minting to complement digital experience

Founded in March 2021, global art collective Bright Moments initially operated as an on-chain, centralized entity based out of California, but in January 2022 fulfilled their communities desires and made the transition to a decentralized autonomous organization (DAO). 

Their primary NFT project, CryptoCitizens, is a generative 10,000 art collection built on ArtBlocks that was algorithmically inspired by the cultural iconography and historical traditions of ten cities worldwide, and will be evenly distributed among participants from such regions. 

To date, in chronological order, the locations of minting have been: the Metaverse, Venice Beach, New York and Berlin. London is currently undergoing minting until July 30th, while Mexico City is slated to commence minting in November. The entire collection is scheduled to conclude minting at the end of 2023. 

In implementing this unique structure, Bright Moments is keen on incorporating an ethos of egalitarianism – a doctrine which professes equality of opportunity and in many aspects parallels the thesis of decentralization. 

For their most recent drop, CryptoLondoners, participants were granted three initial entry-points into the ecosystem. One third of the golden token passes were reserved for the local IRL community in snapshot nomination votes, another third allocated to existing CryptoCitizens via a ballot, while the remainder were sold on the open market to fund the project’s roadmap. 

Alongside the CryptoCitizens project, Bright Moments has also released a series of collaborations with some of the leading artists within the NFT space, including Tyler Hobbs (the artist behind Fidenza) on Incomplete Control, Reflection by Jeff Davis, 100 PRINT by Ben Kovach, and Parnassus by mpkoz, among others. 

Minting a CryptoLondoner IRL

Situated in the heart of Mayfair, London on Albemarle Street, the luxury Bright Moments townhouse art gallery — birthed in partnership with Samsung, Coinbase Wallet, Ledger and Art Blocks — is visually distinctive from street view for its window display of a 136-pixelated orange fox head. 

Seemingly analogous to the Metamask logo, the orange mammal is in fact inspired by the remarkable statistic from the London Wildlife Trust that approximately 10,000 foxes inhabit the city of London. 

Overall, the Bright Moments minting experience was uniquely crafted, authentically executed and honorable in so much that the team recognized, and placed inherent emphasis on the importance of physical, tangible connection, whilst engaging in the primarily digital activity of NFTs. 

From the white-walled gallery room filled with colorful Jeff Davis art, wall-length mirrors, a Yahama piano, and the smell of infused candle wax, to the Pandora’s box reveal and generative piece of ambient sheet music, every moment of experience was created with the intent of enriching what is often a tedious and solitary practice of minting NFTs. 

Alongside this, it showcased that physical interactions are not merely just desirable utilities synonymous with meetups, events and merchandise drops, but fundamental necessities to complement the digital experience. 

Driven by this curiosity, the gallery attracted an eclectic and diverse cast of participants on the day – a family of four with adult sons, two young women in their mid-20s, a young man in his mid-20s, and a woman in her 40s, among others. 

Q&A With Philip Mohun of Bright Moments

In conversation with ONE37pm, founding DAO Member of Bright Moments, Philip Mohun shared insights into the philosophical vision of the Bright Moments DAO, the duality of globally distributed physical and digital spaces, as well as the history of their governance token. 

ONE37PM – What’s your vision for the future of geo-based DAO communities – how will they interact, exist, communicate, and grow together? 

“Bright Moments is creating an archipelago of digitally connected physical galleries in major cities around the world. We establish a self-governed SubDAO in each city we visit, with signers elected by the local community. Each SubDAO shares a common initiation process through the minting of 1,000 CryptoCitizens, but has its own subculture that is unique to the local community. 

It’s important to create connections between the communities. We encourage this through a ‘delegation’ process, where certain activities require someone to be physically present. This causes community members from different cities to interact to accomplish shared goals.” 

ONE37PM – What was your initial philosophy behind the creation of these bespoke and intimate IRL minting experiences? And how do you see that idea balancing with the digital activity of NFT minting? 

“We believe that being physically present during the creation of art is the most powerful way to connect creators and their communities.”

Philip Mohun

Digital communities are still made up of people, and people truly form bonds when they meet in-person. The internet is an amazing tool for allowing people all over the world to find others with a common interest.

“Bright Moments is a beacon for generative artists and collectors, and acts as a watering hole where interesting conversations happen and new ideas are born.”

ONE37PM – Is the BRT ERC-721 token still operational? If so, how will it be utilized in conjunction with the Bright Moments DAO to support the health of the ecosystem?  

The original BRT token was an ERC-20 token. It was converted into an ERC-721 token, the CryptoGalacticans, upon a governance vote by the original DAO members.  

This change expanded seats in the DAO to include the eventual 10,000 CryptoCitizens, diluted the original DAO members by ~90% based on the confidence that this would be a net positive for the community, and unified the ERC-20 and ERC-721 token models.


Getting to Know NFT Artist and Musician, Ed Balloon

Ed Balloon is a musician, singer, NFT artist, and host who has made his name in web3 as an authentic creator and community leader.

Whether he’s performing for his band “Ed Balloon,” hosting the Rug Radio‘s BIPOC Twitter Spaces,” or creating stop motion art, Ed always makes sure that everything he does aligns with his values and who he is as a person.

Entering the NFT Rabbit Hole

Before entering the world of NFTs, Ed Balloon was a traditional artist.

2021 was a promising year for Ed— he had to planned go on tour with his band and had a stop motion TV show based on his own likeness already in development.

Then, the pandemic threw a wrench in his plans.

His tour got cancelled and the TV show he was developing lost momentum.

“Then I got COVID and ended up in the NFT space,” Ed laughed. “I went on Twitter spaces and met Brittany Pierre and learned about NFTs.”

From that moment on, Ed went down the rabbit hole and never looked back.

Finding His Voice In Web3

When Ed first came into the space, he said it took some time to find his footing. Now, he’s able to find the sweet spot of creating something that his audience needs, but also something that is a reflection of who he is.

“When I came into the space I was a stop motion artist in the time of static PFPs,” Ed said. “There was a bit of a fear putting out my work but I told myself that I’ve been a musician and artist prior to this space and I want to put out what speaks to me, and hopefully it’s what speaks to others.”

Now, even after reaching a considerable amount of success, he still lives by the same ethos.

Ed Balloon

I always ask myself, ‘well, what is the truth?’ At the end of the day, the space allowed me to build and show people my truth. That’s something I always want to do.

When asked where the name “Ed Balloon” came from, he said he always had a fascination with balloons.

“I don’t know why but I like how they look,” Ed said. “I like the energy they gave, when it came to ‘Ed Balloon’ I was at a point in my life where I felt a lot of restrictions and a lot of barriers.”

He noticed and admired how balloons don’t have restrictions and just float.

“Balloons float over bullshit,” Ed said. “Then I was like ‘well then, I will call myself Ed Balloon,’ that was the exact line I said to myself.”

The Launch of ‘The Run Ed Collection’

The Run Ed Collection is a first of its kind generative sound and motion picture project.

It consists of 1000 animated pieces blending stop motion, 2D & 3D animation, music and sound. Each piece shows Ed running with a different backdrop and song in the background.

“I wanted the landscapes to be different,” Ed said. “I’m always thinking about the next step and I wanted to show that through the places I was running through.”

While Ed’s collection successfully minted out within 24 hours, he says the process wasn’t without difficulty.

“It was originally supposed to be a 5k project but we decided to cut back to 1k,” Ed said, referring to the lack of liquidity in the market at the time. “Through this process I learned that it’s not about the unfortunate circumstance in the beginning, but it’s about what you do to pivot to make it sustainable.”

50% of primary sales for the collection are directed towards funding the production of Ed Balloon’s web(3)isode pilot, The Ed B “The Puppet” Show.

50% of secondary sales are directed towards The Ed Balloon Generational Wealth Fund to collect work from Black, and other underrepresented, web3 artists.

Using Art As Activism

As a founder and artist of color, Ed thinks about representation in everything he does.

“There are not many founders of color in the space and I want to make sure we are represented and that we are doing things in the space to bring more awareness to us,” Ed said.

Ed hopes to continue to use himself as an example to let artists of color know that they don’t have to be afraid to take the next step.

“There’s activism in just us being,” Ed said “Us creating projects, doing things, like me being a project with a black puppet— that itself is a form of activism.”

You can follow Ed on Twitter and Instagram.


1/1 Artist Spotlight: Yosnier

ONE37pm’s 1/1 Artist Spotlight is a series that focuses on giving love to 1 of 1 NFT Artists. Whether they’re from the traditional art world or just got started in art through web3, we want to highlight and help you get to know those who are up and coming.

A 1/1 NFT is a unique, one-of-a-kind digital collectible where no other exists other than the piece itself.  Each 1/1 collection has a limited amount of editions available, with the number dictated by the artist. We hope to introduce you to talented and incredible people in the NFT space and the reasons they love doing what they do.

Yosnier Miranda is a Florida based artist known for his symbolic pieces that touch on love, loss, pain, and hope. His art is usually portrayed in the style of tarot cards with a pastel color scheme.

He started doing art in high school when he decided to enroll in an AP art class on a whim. Since then, he’s been able to touch audiences globally through his experiences of suffering and growth. While his pieces are inspired by personal experiences, he captures them in a way that is universally understood.

In “…but what if i’m afraid to feel again?,” Yosnier portrays how he’s both holding on to a broken heart and trying to mend it together. His commonly used motifs include butterflies, swords, ribbons, hearts, clouds, and hands.

“It shows how I tend to let love lead the way instead of thinking rationally,” he said. “And even though there are swords that represent pain, the butterflies and ribbons show that there is still hope and there’s still love, and that’s a beautiful thing.”

ONE37pm: How would you describe your art style?

Yosnier: Hmm… I would describe my art style as heavenly. From the pastels used to the common motifs used. I’ve heard that my work strongly resembles stained glass and tarot cards and I definitely have to agree with both of those comparisons. I think my work encapsulates vulnerability even without looking at the themes presented. From the many pinks and blues used  that I feel represent me best. It’s hard to describe sometimes but I definitely see my art style as an extension of myself; how I see the world. 

ONE37pm: What is your favorite piece?

Yosnier: I have a couple pieces that I hold dear to my heart honestly! If I’m able to select my top 3 I would definitely say “i wish i could erase the memories we made together,” “i won’t let love destroy me again” and my latest piece, “coalescence.” Those pieces specifically highlight specific moments in my life and are pieces that made me cry the most whilst creating. 

ONE37pm: When did you start doing NFTs?

Yosnier: I think my artist journey has stayed the same since I started minting NFTs close to [what I consider to be] my start as an artist. Initially I had began creating work during my senior year of high school but I stopped right after I graduated, only to start creating work again in late 2020. I started posting art on twitter around late august and minted my first NFT on SuperRare (my first platform) in early October.  

ONE37pm: Do you prefer physical or digital art?

Yosnier: I’ve yet to make anything physical so digital but I plan on creating physical work as soon as I figure out where I would wanna go with it.

ONE37pm: What do you hope to accomplish in the next year?

Honestly, I’m still figuring this out honestly but I want to do something big… I just need to see where the winds of change continue to take me. I know that artistically I want to become an even better artist and I want to continue to [hopefully] inspire others to delve deeper within themselves and create directly from their hearts. 

ONE37pm: When do you feel most inspired to create?

I think I’m most inspired to create when I feel like I have a proper understanding of whatever I’m feeling at that specific moment. It’s hard for me to create under the state of confusion and while I’m still figuring out where to go emotionally.

You can check out follow Yosnier’s on Instagram and Twitter.

Yosnier’s work is available on Super Rare and on his shop.


VeeFriends Raises $50M in Seed Funding Led by a16z

Gary Vaynerchuk’s NFT empire is expanding. VeeFriends raised $50 million in a seed round led by venture capital firm Andreessen Horowitz (a16z).

VeeFriends will use the capital injection to support building the future intellectual property of the 283 VeeFriends characters.

The investment will be used to fuel expansion plans for its creative, technical and experiential operations, according to an official announcement.

VeeFriends is building its IP across different multimedia platforms including physical and digital spaces.

“Not only is VeeFriends an exciting NFT project, it also provides offline and in-person utility through curated experiences like VeeCon, which brought over 7,000 NFT ticket holders together for a week of informative conversations on web3, live music, and networking,” said Chris Lyons, general partner at Andreessen Horowitz. “VeeFriends represents the ethos of entrepreneurship, and we’re humbled by the opportunity to support Gary and the VeeFriends community on this journey.”

The company also says it is planning on using proceeds to recruit the best talent from the entertainment and Web3 industries.

Since launch on May 11th of 2021, has amassed approximately more than 200,000 ETH in primary and secondary sales, has released more than 10 collaborations and has built one of the largest communities on Discord for an NFT project.

About a16z crypto

a16z crypto is a fund led by Andreessen Horowitz that backs bold entrepreneurs building the next internet. With more than $7.6 billion raised across four funds, the a16z crypto fund invests in web3 companies and protocols from early seed-stage projects to fully-developed networks. Its crypto-native team supports founders and the growth of web3 through its research organization, engineering and security teams, legal and regulatory teams, go-to-market expertise, recruiting services, educational content, and more.


What Are Soulbound Tokens (SBTs)?

The whole point of web3 is to create a system of transparency that supports trust between all parties to empower a decentralized society. However, the current web3 market focuses on transferable financial assets, rather than encoding social relationships of trust. That’s why Ethereum’s Co-founder, Vitalik Buterin, is creating Soulbound Tokens (SBTs).

Soulbound Tokens (SBTs) are publicly visible, non-transferable (but possibly revocable-by-the-issuer) NFTs. SBTs act as achievements and accredit holders. Also, it enables applications like community wallet recovery, sybil resistant governance, and other mechanisms to empower a decentralized economy.

Creating a completely decentralized economy is still far from reality, but Soulbound Tokens are a step in the right direction. Here is everything you need to know about SBTs.

What Is a Soulbound Token (SBT)?

Essentially, a Soulbound Token represents commitments, credentials, and affiliations. For example, say you attend an informative conference like VeeCon—considering such an event is a learning experience, you should be accredited for your newly perceived knowledge hence you receive a Soulbound Token.

You can think of SBTs as assets that act as an extended resume and are issued by wallets that attest to these social relations. These reputable issuing wallets are known as Souls (more on this later). 

Ultimately, a Soulbound token doesn’t just represent an achievement or participation in an event, rather, it can represent an array of information. From personal information such as medical records and college degrees to being a longtime sports fan, SBTs aim to be accredited social tokens.

It’s important to note that SBTs would make little sense if they don’t originate from an accredited source, aka the Soul.

Asset authentication

Souls can be used by artists and creators alike to stake their reputations on their creations. As a creator, you can issue a tradeable NFT from your Soul. This way, the more SBTs a creator holds, the easier it would be for buyers to verify the legitimacy of a Soul in association with the creator, thereby confirming the NFT’s authenticity.

Additionally, Buterin and his co-authors note that “artists could go a step further to issue a linked SBT stored in their Soul that attests to the NFT’s membership to a “collection” and vouches for whatever scarcity limits the artist wishes to set. Souls would thus create a variable, on-chain way to stake and build reputation on the provenance and scarcity of an object.”

Uncollateralized loans

Considering all assets in web3 are easily transferable—therefore strictly collateral—there aren’t many options for offering people uncollateralized loans. Outside of web3, our current financial system utilizes centralized credit scores to determine how trustworthy a borrower might be. 

With that, current scores have many flaws that aren’t taken into account and are generally biased towards minorities and the less fortunate. What if instead the willingness to lend someone something was based off other factors such as work history and rental contracts? 

Thus, allowing Souls to stake meaningful reputation to avoid traditional collateral requirements and secure a loan. Vitalik and his co-authors elaborated on this very matter in their whitepaper saying these loans could be represented by SBTs. 

“Loans and credit lines could be represented as non-transferable but revocable SBTs, so they are nested amongst a Soul’s other SBTs—a kind of non-seizable reputational collateral—until they are repaid and subsequently burned, or better yet, replaced with proof of repayment.”

Vitalik and his team also stated that SBTs offer useful security properties to prevent borrowers from escaping such loans.

“SBTs offer useful security properties: non-transferability prevents transferring or hiding outstanding loans, while a rich ecosystem of SBTs ensures that borrowers who try to escape their loans (perhaps by spinning up a fresh Soul) will lack SBTs to meaningfully stake their reputation.”

By incorporating these types of loans, new correlations between SBTs and repayment risk would emerge, leading to better lending algorithms that could predict creditworthiness and reduce the role of centralized credit-scoring entities.

Furthermore, SBTs could provide an opportunity for borrowers to partake in “community lending”, where members of a social network agree to take on each other’s liabilities.

“Because a Soul’s constellation of SBTs represents memberships across social groups, participants could easily discover other Souls who would be valuable co-participants in a group lending project,” said Buterin.

Benefits of Soulbound Tokens

There are numerous benefits to the non-transferable Soulbound Token, all of which aim to create a more decentralized society. Below are several benefits of SBTs.

SBTs enable us to trace social provenance

Although blockchain technology allows us to trace the time a particular digital asset was made, it fails to display social provenance (the source that first published the creation). That’s where SBTs can help. Soulbound Tokens enable us to trace the social provenance, providing us with in-depth context to the Soul that initially published the work. As a result, deep fakes could easily be identified since they are created outside of time and social context, while authentic assets would be easily recognizable being that they are issued by a reputable creator/supplier as SBTs.

Enables decentralized key management and recovery

Currently, a majority of web3 participants rely on custodial wallets that are managed by centralized entities like Coinbase and Binance. This means users of these platforms aren’t actually in control of their wallets or their assets within.

Current decentralized key management systems solve this problem, but lack user-friendliness. Solutions like multi-sig recovery work, with the tradeoff of ease-of-use and security. Another emerging solution called social recovery relies on a person’s trusted relationship, which is similar to the solution SBT offers—where the Soul is the intersectional vote of its social network.

SBT enables a decentralized key management system by utilizing a more robust solution that ties the Soul recovery to a Soul’s memberships across communities, thereby leveraging real-time relationships for security.

These types of communities could include off-chain entities like employers, clubs, colleges, and churches, as well as other on-chain entities such as a DAO. Hence in a community recovery model, recovering a Soul’s private key would require a member from a qualified entity of a random subset of Soul’s community to give consent.

Similar to social recovery, Vitalik noted that Souls could communicate via on-chain channels where authentication—through conversations, IRL meetings, or confirming a shared secret—can occur.

These methods of communication would require greater bandwidth (the ability to carry richer “information entropy”) than on-chain bots or computation over SBTs themselves.

Image Source: Decentralized Society: Finding Web3’s Soul. (SBT Whitepaper)

Soul-backed DAOs

A decentralized autonomous organization (DAO) is a virtual community that comes together to support a common purpose by voting using smart contract technology. While DAOs have the potential to be a solid solution to coordinate with others worldwide, they are vulnerable to Sybil attacks—where a single user can create multiple wallets to harness more voting power. 

Using SBTs, DAOs can significantly reduce the likelihood of a Sybil attack.

● Computing over a Soul’s SBT structure to distinguish between real Souls and possible bots, and denying any voting power to a Soul that seems to be a Sybil.

● Giving Souls with more recognized SBTs, such as employment, school qualifications, licenses, or certificates, additional voting power.

● Supplying customized “proof-of-personhood” SBTs to assist other DAOs in establishing Sybil resistance.

● Checking for correlations between SBTs owned by Souls who support a given vote and giving votes with higher correlations less weight.

These are just some of the benefits that SBTs could provide to DAOs, among many other benefits that Souldbound Tokens could contribute to a decentralized society (DeSoc). With that, SBTs are just the first step to DeSoc, and what’s known about the technology doesn’t even encompass the potential impact it could have on virtual worlds.

Implementation of Souldbound Tokens could begin by the end of 2022. However, full adoption of the technology, specifically by the public, could take much longer. To learn more about Soulbound Tokens and how they are helping pave the way to a decentralized society, make sure to check out Vitalik’s whitepaper: Decentralized Society: Finding Web3’s Soul.