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Gaming Interviews

ONE37pm Speaks With TSM FTX VP of Apparel Erik Marino

It’s only been a little over a month since TSM FTX VP of Apparel Erik Marino joined the company, but like everything else in his career so far, his first release with the brand was an instant success. Selling out within the first hour, the TSM FTX: Core collection is the first core program of their sportswear staples, and while TSM FTX has offered merchandise before, it has never been at this level. This collection is centered around the organization’s iconic logo, taking a clean approach in its monochromatic palette, incorporating raised embroideries, wax prints, and rubberized appliques ranging from fleece, tees, headwear, varsity jacket and bomber jackets.

TSM
 TSM FTX: Core Launch

TSM FTX continues to skyrocket as one of the most valuable esports organizations in the world, and Marino, who is the former Executive Creative Director of FaZe Clan, brings nearly two decades of experience developing high-level brands in streetwear. 

Marino has also previously partnered with hip hop legends Wu-Tang Clan, and was the co-founder of the internationally known music lifestyle brand Rocksmith, based in NYC and Tokyo. As mentioned earlier, the TSM FTX: Core Collection sold out within the first hour of its release, and we got a chance to speak with Marino following the drop to ask him about this collection, and what he has up his sleeve for TSM FTX Apparel in the coming months.

ONE37pm: First of all congratulations on TSM FTX Core selling out within the first hour! What was it about TSM FTX that attracted you to your role as VP of Apparel? It’s only been a little over a month!

Marino: Thank you. The reaction from TSM FTX fans was incredible! I joined TSM FTX because it’s a very prestigious org in esports that is globally respected. After my conversations with Walter Wang it felt like a good fit and an opportunity along with the creative freedom to build a true lifestyle and apparel component for the Org. PLUS- buyers will be able to use FTX PAY to purchase their merchandise on the TSM FTX website with cryptocurrency – and receive 15% off if they do. 

ONE37pm: You have an extensive resume with a long list of notable clients, how has your TSM FTX experience been different thus far?

Marino: Well, it’s just the beginning. I like that the Org is really focused on esports and winning, as opposed to companies that are fashion driven. This is refreshing to me as I have lived on the fashion industry calendar both for clients and with my own brands like Rocksmith NYC in the past.

TSM
TSM: Core Editorial

ONE37pm: What all went into designing this collection?

Marino: Really it was an objective to make a stylish but very core collection for our fans and players. This collection done in black and white, our team colors, is meant to be staple everyday wear items. We will be restocking in a matter of weeks and make this group readily available. Stay tuned for more collection drops and special projects!

ONE37pm: Obviously the demand is super high. Will there be another release of this specific capsule?

Marino: Yes, the Core collection will be restocked. Some items like tees have already been restocked, and we offer a custom jersey option that is always available.

TSM
TSM Apparel Editorial

ONE37pm: Last but not least, what do you guys have in store for the near future?

Marino: We have plans to really build out TSM FTX as an esports lifestyle brand by way of Apparel, home goods and gaming related products. We will be doing projects in collaboration, as well as expanding categories internally, with the goal to have fun in the process!

Be sure to keep up with all of TSM’s latest apparel releases via the official TSM Store

Categories
eSports Gaming

Inside The Screen With XSET Vrax

This week’s edition of Inside The Screen hosted by Aaron “Don” Dukes was another special show that featured guest XSET Vrax. Vrax is a sixteen-year-old content creator for XSET, with a whopping 2.8 million followers across TikTok and Twitch. Joining Don for a game of Minecraft, the two had an hour-long conversation that covered a variety of topics including: Vrax’s gaming journey, his passions outside of gaming, and what he has been up to lately. The two kick start their conversation building a house on Minecraft, which Vrax playfully admits isn’t his strong suit. As they build, Don asks the content dynamo how his summer has been.

“Things are good! It’s summer so we’re having a good time,” he tells Don before they dive into Vrax’s early gaming days. “I’m sixteen, but when I started content creation I had just turned thirteen. I was streaming, doing content, and things started to take off when I started TikTok right after turning sixteen. Don then asks Vrax who and what inspired him to become a content creator.

“For me, it was about seeing content in general. I have a twin brother, and we are big on creating content. That is one thing that we have always been able to bond over, and that is probably why it sat so well with me. I never really saw myself actually doing content to be honest. I thought that this was an exclusive thing, and it was only for those who were already in. Obviously I was wrong!”

Noting that a lot of people think gaming and creating content is “easy,” Don mentions the amount of time gamers have to put into being successful at their craft, a point Vrax definitely co-signs. “It’s definitely far from easy, especially having an audience. My story of growing my audience is a lot different than others. I would have my demotivating days, and days where I felt like nothing was going to come out of this. After three years, my Twitch was still sitting around 4,000 followers from just streaming for fun. Obviously things picked up for me after TikTok finally happened, and that was a huge factor. I learned very quickly that this wasn’t a joking matter, and if content was something that I wanted to pursue, there would be a lot of time, energy, and effort going into it.”

Continuing to build his house, Vrax elaborates on his point of just how much work a content creation career takes. “You don’t just wake up one day with everything. It’s weird when I say that now because that is kind of what happened when I started TikTok, but for the most part whenever somebody starts off they have to start from zero. Even the people we look up to now all came from zero as well. Nobody ever realizes that because they are famous, but that’s not true! When you look back on content creation from a couple years ago, you’ll realize that a lot of these guys had nothing back then.”

Don and Vrax had a great conversation, and you can catch the rest above. Be sure to follow them both on Instagram. 

 

Categories
Culture Music

The History of Breakdancing and a Conversation With Red Bull Breakers

New York City. The city of dreams—the city of talent. A place where some of the finest musical acts, legends, and prodigies have originated. If you have ever had the pleasure of living in or even visiting New York, then you are already well aware of the musical gifts that surround the Big Apple. It’s not uncommon for music to be blaring from cars, apartments, and bodegas, and it’s certainly not uncommon to see people dancing (even in the streets and subways). One of the most common forms of artistic expression to emerge from the city that truly never sleeps is breakdancing. Through the years we’ve seen breaking take on different names and forms mostly depending on which region you are in.

Getty Images

On the East Coast, the common term was “breakdancing,” whereas on the West Coast you may have heard “Pop Locking” or “Krumping.” Nowadays, the art form is referred to simply as “breaking,” and through the decades, we’ve seen the style evolve along with music and popular culture. Now “breaking” is elevating to an even higher level.

We’ve always heard the term “dancers are athletes,” and they truly are in every since the word. It takes a tremendous amount of skill and discipline to be an elite dancer, and oftentimes dancers use the same energy and muscles as athletes in other sports.

Think about it—from a breakdancing perspective, dancers often incorporate gymnastics (I.E. flipping), karate, or even Capoeira into their routines, along with heavy cardio, and bodyweight training (for example when they do headstands). So, this next step of breaking being recognized as an Olympic Sport was a long time coming.

Red Bull
Vixxx

Officially announced in December 2020, breaking will make its formal debut at the 2024 Olympic Games in Paris, and to understand how we got to this moment, we have to rewind all the way back to the late 1960s and early 1970s.

When looking at vintage tapes of dancers from that time period, you can literally feel the magic from that era. Music as a whole was transitioning from the Motown sound that had pretty much dominated the entirety of the 1960s into the Funk and Disco sound that defined the 1970s (think Kool & The Gang’s “Hollywood Swinging.”)

In that aspect, the timing was perfect as breaking matched the heavy beats and live instrumentation that accompanied songs from the 1970s (which ultimately paved the way for the rap and hip hop beats that followed a decade later.)

As hip-hop continued to evolve, so did breaking, and we have consistently seen breakdancing go through many different variations in the last five decades. In the 1980s, breaking began to take on the pop-locking form as the music transitioned into heavily synthesized disco beats. The street dancing, Soul Train lines, and freestyles from the 1970s carried over into the earlier part of the 1980s, and it was a fun era where people expressed themselves creatively through dance and music. Of course, as the 80s progressed, we saw the emergence of hip-hop as a musical genre.

When looking back at the history of hip-hop, it’s important to understand that it was around long before its official “introduction,” as there was definitely an underground movement happening before it went “mainstream.” From a popular culture standpoint, however, “Rapper’s Delight” is culturally recognized as being the first hip-hop song. Gone were the days of “disco,” and hip-hop emerged as the defining musical genre for breaking with its heavier beats (which we now refer to as “hard”), and transitions.

New rappers such as LL Cool J burst onto the scene (think “Jingling Baby”), and new breakdancing styles were formed by the many different B-Boys and B-Girls such as Mighty Zulu Kings and the Lady Rockers, who told their stories and life experiences through their passionate dancing. 

Now, this is where it starts to get interesting. For all of the breakdancing in the 1970s and 1980s, mainstream coverage of breaking slowed down considerably in the 1990s. Here are a possible few reasons as to why—for starters, the late 80s and early 90s brought in the New Jack Swing era.

New Jack Swing is hard to express verbally because it’s a specific sound that you instantly recognize (songs like “Motownphilly” by Boyz II Men are good examples), and while breaking moves like the running man, splits, etc. were incorporated into routines, the early 1990s mostly had its own style. The same could also be said for the 90s era of rap as well. Moves like the c-walk were introduced and later heavily incorporated into early 2000s breaking, and rap music became “harder” to dance in terms of a breakdancing perspective.

That largely remained the case until the early 2000s when breaking saw a resurgence. Again, that coincides with the musical change and style of rap and hip-hop. In the 90s, hip-hop was “darker,” but as breaking legend and Red Bull BC One judge Ericka “Baby Girl” Martinez points out, breaking never went away.

Sean Millea
Ericka “Baby Girl” Martinez Speaks With ONE37pm’s Jael Rucker

“For me, I feel like the 1990s was a golden era. I think there was a lot in the community of B-Boys and B-Girls within that time period. I remember being at events that were huge. There was a transition as we started getting closer to the 2000s, where it started to die down a little bit. I was really lucky enough to see Yo! MTV Raps, and all of the music videos. I saw Lady Champ when I was young, and she has since become a friend of mine. I think back then, it was huge, but we didn’t have as many platforms to showcase it.”

And while it may not have been as popular in the United States at times, that popularity never waned abroad, says Neguin, another breaking legend who judged Red Bull’s Red Bull BC One New York Cypher over the weekend.

Red Bull
Neguin

“Maybe some places like New York weren’t as big at the time, but places like Brazil and Korea were booming. I’m lucky enough to travel the world and see how much it has evolved over the years. For me, hip-hop is going to always be alive. Some might say people weren’t dancing as much, but it was always around.”

So, now we’re in the 2000s, a time period where at least from a mainstream standpoint, breaking began to experience a resurgence. We saw classic moves like the Harlem Shake and crip walk making a comeback, to go along with the popular early 2000s rap classics that we all know and love, but as B-Girl Sunny points out, breaking has continued to remain a staple through the remainder of the 2000s. Sunny herself was introduced to breaking in the mid-2000s, making her official debut in 2008.

Red Bull
B-Girl Sunny

“Funny enough, the interview was kind of new, and my brother showed me a clip of some B-Boy’s doing airflares. I remember thinking it was kind of “cool,” but I was a gymnast, so I also didn’t think it was that big of a deal. I didn’t think anything of it. When I went to college in Philly, I saw some people dancing late at night, and they invited me to a popping class. I was terrible at it, but they suggested different tips since I was a gymnast. I was basically addicted after that.”

So there you have it. The legends themselves say that breakdancing has always been here, and always will be. That was evident this past Saturday at the Red Bull BC One New York Cypher, where the B-Boys and B-Girls competed in a showdown to determine the finalists for the upcoming U.S. Red Bull BC One National Finals in Orlando. 

Red Bull
Bgirl Marta

The event was hosted by Nemesis and b-girl Trinity, and Judges included Kid Gylde, Red Bull BC One All-Star Neguin, and the 2020 Red Bull BC One World Final contestant, b-girl Sunny

Red Bull
Bboy Frankie

The Red Bull BC One competition continues this weekend in Los Angeles, with additional regional qualifiers to follow in Boston and Houston before the U.S. Red Bull BC One National Finals, which take place in Orlando. One b-boy and one b-girl will represent the U.S. at the Red Bull BC One World Finals taking place in Gdańsk, Poland, on November 5 to 6. 

Categories
Culture Music

ONE37pm Sits Down With Leon Sherman of SoundCloud

Anybody embarking on a career in music will have a lot of memorable moments, but nothing will be quite like your very first show. Atlanta artist SoFaygo recently experienced that feeling for the very first time in his career, and ONE37pm got the chance to be a part of it.

Making his on-stage debut as part of SoundCloud’s new artist accelerator program “First on SoundCloud,” the show was an absolute success from start to finish, and fans who RSVP’d quickly filled the venue until it reached capacity. That venue by the way was an Atlanta landmark called The Loft, and the crowd wrapped all around Peachtree St, with fans waiting for hours to have a shot at seeing SoFaygo. 

The show itself was magical and a memorable night that we were happy to be a part of. SoundCloud brought SoFaygo’s “first” to life by making his dream of performing live a reality, co-producing an Atlanta show for him to connect and interact with his fans for the first time before heading out on tour with Trippie Redd and Iann Dior. The artist was joined by supporting acts Metro Marrs, Sportvvs, and YellaBandanna, and Pusha T was also in attendance to support SoFaygo for his live debut, which was an exciting way to cap off the evening. At the event, the first 300 fans at the door were gifted a limited edition original SoFaygo x SoundCloud t-shirt, designed in collaboration with SoFaygo himself, and the rapper lit the stage up with hits like “Off The Map” and “Knock Knock.” TyFontaine also surprised the crowd when he jumped on stage and performing his collab track with Faygo, “Run It Up.”

The “First on SoundCloud” artist accelerator program features 9 breakout emerging artists celebrating their “first” major career milestones with original, collaborative projects co-created by SoundCloud. We spoke with Leon Sherman, editorial lead at SoundCloud, a few days after the show to find out more about the program, and what’s in store for the future.

ONE37pm: We know that this “First on SoundCloud” project is something that you guys are very passionate about. Could you give a little more detail about this program?

Sherman: The program itself has been going on since 2018, and it’s a correlation between SoundCloud and discovery essentially. It is very much well known by the rising stars that you see today whether it’s Lil Uzi, Billie, or Chance, etc., and we wanted to carry on that mantle that you see from SoundCloud with this program. It started in 2018 with Little Simz and Kehlani and moved on to the likes of Lil Tecca and Baby Rose. Then in 2021, we wanted to figure out how Soundcloud could have more skin in the game of discovery. There are a lot of rising artist programs out there, and with us, we wanted to work with the artists over the course of one year. We are working on creative first projects with these artists, and for SoFaygo that was his first show. 

We actually work with the artists—we don’t just want to give them a list of things to do for us. It’s more of a “let’s work together” scenario because that is how you get the most out of an artist. You get the best content and you have an artist that’s engaged. That was something that was really important to us, and a new aspect is that it goes on for the full year. We are putting our money where our mouth is, and we’re hoping to support our artists through our own platform through these career first milestone projects that all of the artists will overtake over the next six months. We feel really excited about this, and it’s very special!

ONE37pm: If you went back, let’s say 20 years ago, there was a full artist development program. How important is the developmental process?

Sherman: It’s super important. I think there are two lanes that artists go down. The lane of influence can be great, but it can also be a little toxic as well. Sometimes people think that because they have gotten here that they have automatically made it, and that is not the process, really. Even with SoFaygo as an example, he didn’t come out of nowhere; He’s been doing this for a couple of years now, and he was releasing songs on SoundCloud getting buzz. The development process isn’t just the music, but it’s how you carry yourself in certain spaces. He’s got the looks, music, and fashion, which is an important part of the development and creates careers. 

If you can have places like SoundCloud or DSP labels help you with development, that is super important. One thing I will say to rising artists is that there is a whole suite of channels that you can utilize, and you need to do so. Teach yourself—you don’t need to be the kid in the class that needs somebody to teach you. If you are willing to put in the effort and hard work, you can achieve it. Obviously, in my opinion, the music has to bang, but the development process is key, and artists can do it themselves.

ONE37pm: What makes you know that someone is special?

Sherman: I’m thirty-five years old, so I don’t pretend to be on TikTok every day! For me, it’s a few things. For one, the power of building a community is something that is key. That piques my interest because if somebody I know and trust is telling me that an artist is something special, and then you kind of go on that search to check them out. All it takes is for someone to get that word of mouth, and then you can go on these multitudes of platforms to learn more about these artists. Having a story to tell is also something that piques my interest. We shot a content series with SoFaygo, and his story was one that a lot of people could relate to.

He was making digital moves, but prior to his Atlanta show, he had never rehearsed before. It was his first time picking a rehearsal space, and it took two hours to set up the equipment. Those types of stories really catch my eye. Your digital footprint is important because you never know who’s watching.

ONE37pm: Okay, let’s talk about the man of the hour, SoFaygo. When we pulled up, that line was wrapping around Peachtree St.! This show was completely sold out! Were you guys expecting that response?

Sherman: That is almost like SoundCloud in real life. It’s a couple of things—it’s the community of SoFaygo and his fans. He has a huge following. We were expecting it to be absolutely busy, but he actually had to go outside and speak with some of his fans. Even before the show, we knew he was special, but when you have an artist that has that many people show up when they have never performed before—now you are on to something. The people that got in were very lucky, and the people that didn’t were still singing Faygo’s songs outside. Even to be a part of it is super special because you will always remember an artist’s first show. Harnessing that many people says a lot about Faygo and his community. 

It was just a really great night, especially since we have gone through a lot in the last year. Music is such a special connection point, and people like myself have missed live shows. That’s so special to me. For me personally, there is nothing like going to live shows because you get to meet like-minded people and those who like what you like. It’s a sign of good things to come.

ONE37pm: What is your advice to anybody in the music industry that wants to make it?

Sherman: I always used to have that question when I was a teenager. I would say there is no guide as far as how to do it in the music industry. My career like others goes all over the place and it flips all over the chart. If you are really into this and about that life, don’t give up. I was balancing an internship along with working at a bar. I’d moved back to the capital (London), and I knew I wanted to work in the music industry. Make those connections, work hard, and don’t give up. Be that annoying person that speaks to everyone. Some people don’t want to do that, but that’s now how it works. You have to roll your sleeves up and put in the work. That’s the best advice I can give.

Be sure to keep up with all things SoundCloud on Instagram. 

Categories
Culture Music

Reggaeton Artist Feid Talks Musical Growth, Success and Family

This week’s guest on Monday to Monday hosted by Mike Boyd is none other than Feid, a 28-year-old Colombian singer and songwriter known for his Reggaeton style and R&B crooning. Being an artist hasn’t been easy during the course of this pandemic, but Feid has managed to still be incredibly consistent, along with his dedicated fan base of 1.8 million followers on Instagram. 

Feid has been hinting at working on more projects over the past few months and is set to drop his newest effort (which will be a completely different musical direction) in August. Feid recently sat down with Boyd to talk about his musical journey and artistry. Below is a preview of their interview.

Boyd: You have been doing so well! I’ve been following you on Instagram, and we’ve known each other for so long. It seems like everything is at this point where you are on fire. Talk about it!

Feid: First of all—Thank You for the support, your playlist, and all the ways you have helped my career too! I’m so happy right now. Everything that I have been working for and every dream that I had when I was a child is getting real. Right now I am super focused on working on new music. My album is coming out in August, and I’m working on another new album. I’m super happy and hyped!

Boyd: Let’s talk about the new album. What should people expect? I know you are working with Sky and a lot of other people that you have worked with before. How has your music changed?

Feid: I guess this is the first time that I am using a formula. When I do my albums, I normally don’t think about the business part of it. I’m just all about the music, vibing, and dropping it if it sounds good—I typically don’t think about it being a “super smash.” With this album, it was the first time that we spent many hours in the studio looking for that special sound and space in the Reggaeton music, and I think we found it. We have a lot of different Reggaeton styles, and there’s only one trap and R&B sound on the album. The other 12 songs are 100 percent Reggaeton, which people aren’t familiar with. It’s going to be cool, and that is what’s different!

Boyd: You are so creative, and so is your family. I was talking to a lot of your followers and fans, and they wanted to know if your family is involved in this album.

Feid: Yes! I am always dropping my ideas to my sister because she is the only one that can understand my mindflow. It’s so good because I just tell her what I need and what I want to feel, and she creates exactly what I had in my head. My father is super creative as well. He’s 64-years-old, but I can speak with him about music and art. He gives me feedback on how to get better and this time around he used a print technique on the cover that is like a “standstill.” It’s not hard to do, but my father has a certain technique and it’s so cool. Everybody is going to see exactly what I’m talking about when we drop the album.

We definitely don’t want to spoil this conversation, so make sure you check out the full interview above. In the meantime, you can keep up with Feid, and all of his latest releases on Instagram.

Categories
Culture Gaming

HyperX Signs Multiyear Deal with JuJu Smith-Schuster

We’ve got some exciting news in the world of esports.

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, is announcing a multiyear renewal with pro football player JuJu Smith-Schuster as a global brand ambassador. You probably already know this, but just as a refresher, HyperX is the Official Gaming and Audio Partner of Smith-Schuster and is now also the Official Peripheral Partner of his esports organization, Team Diverge. This deal is now officially the longest ambassador deal in HyperX history, and Smith-Schuster is equally as excited about his growing role as a leader in esports.

HyperX
Juju Smith-Schuster

“I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family. HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”

As a part of his deal, Smith-Schuster will take on a growing role with HyperX as he will step into a variety of marketing activities representing HyperX during promotions, advertising, social campaigns, events and more. Additionally, Smith-Schuster will continue his position as a global ambassador for the company, and will continue both his YouTube and podcast duties. 

As Team Diverge’s Official Peripheral Partner, HyperX will be their exclusive audio products partner on stream and the team will promote headsets, microphones, keyboards, mice, and mousepads during streams and tournament sessions. HyperX will also provide marketing activities to Team Diverge as the two continue to grow in their partnership.

HyperX
Juju Smith-Schuster

“HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org., Team Diverge”, said Dustin Illingworth, celebrity and athlete marketing manager, HyperX. “His passion and love for esports and the community is effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”

Fun times are on the way for Juju Smith-Schuster and HyperX, and this is only the beginning. You can keep up with all of their latest updates on the HyperX website and Instagram.

Categories
Gaming Interviews

Arcadia Is Changing The Sports and Gaming Landscape

The digital worlds of sports and gaming continue to evolve into unimaginable heights, and Arcadia is here to take things to another dimension.

Arcadia is a new sports platform that combines the athleticism of traditional sports and the limitless possibilities of the digital world through its stadium-sized video game format where players become avatars and directly control movement and progress by running, jumping, pushing, and sliding. Arcadia creates a complete athletic experience that allows 2-10 players to compete in the world’s largest, multiplayer VR arena that can be played inside or outside while encouraging users to play and compete against each other.

Later this year, Arcadia will launch a six-city tour called the Arcadia Trials, where they will search for its first-ever pro-Arcadia Athletes where both gamers and fans will be given the chance to vote for Arcadia to visit their hometown, and a shot at being crowned the Arcadia Champion.

Arcadia

Fans and viewers can tune into Arcadia.tv to participate in a competitive stream where they can watch athletes move and compete inside the virtual arena or follow the action from the athletes’ POV. Even more exciting, Arcadia has plans to launch original series, and recently partnered with Warner Bros. for a once-in-a-lifetime Space Jam game.

Additionally, Arcadia will be working with renowned brands, major film studios, and talent. It’s going to be a fun second half of the year and beyond for Arcadia, and we sat down with CEO and co-founder Chris Olimpo to get the scoop on what’s been going on in their world. 

ONE37pm: It’s so good to speak with you, Chris! Let’s first start by asking how you guys developed the concept of Arcadia.

Olimpo: So the truth is—it’s a collective idea that has been around for a while going back to things like Tron in 1982, but we have been able to bring the concept together. I had the privilege of being able to direct and produce Tom Cruise’s first VR film and having had that experience, I was able to understand VR on a deeper level by seeing the things that people can’t see. We have been able to make Arcadia a reality by bridging gaming and sports. We are creating a new sport, and it is an original idea that blends the two together while also focusing on solving specific problems to make as a visual.

Arcadia

ONE37pm: How do you see esports and Arcadia, in general, evolving as a medium in the next five years?

Olimpo: I do think Arcadia is going to be a new category that is between sports and esports. It is going to celebrate both and sit in between. Going forward, I could see esports including a sport like Arcadia, and that it will be a hit game.

ONE37pm: You guys will be going on a six city tour called Arcadia Trials later this year. What do Arcadia’s recruiting efforts entail?

Olimpo: It is going to look like a real sports tryout in a virtual dimension, and it will be broadcast on social media. We actually like to use the term “athletic gamers,” and we had tryouts in Montreal with over 1,000 players. It was interesting because we never knew who was going to win. Sometimes when it was gamers vs athletes, the gamers would crush it. Usually, the players that had a leg up were the ones that were both gamers and athletes. As far as our tryouts—you can go to Arcadia.tv/tryouts and register to vote for your city.

From there, we will have people line up, and we are going to film them, do interviews, etc. We are going to select two players from each city to fly out, and they will compete in a bracket tournament that crowns the first-ever  Arcadia champion. That will close out Stage 1 of Arcadia.tv. We are aiming for a fall start date, but it’s not confirmed yet. We may start this year, and go into the first quarter of next year.

ONE37pm: What are some of Arcadia’s proudest accomplishments thus far?

Olimpo: We are proud to have launched to the world, and we are already working on the future! We are also proud to have announced a partnership with Warner Bros and bring Space Jam: A New Legacy into our Arcadia Sports Platform. It was absolutely insane! It was one of the most fun games I have ever played, and I’m not being biased either. To have that partnership with Warner Bros. was amazing, and there is definitely a lot in store for the future.

ONE37pm: Definitely! I’m going to take it back a little bit. Did the pandemic have an effect on you guys last year?

Olimpo: It definitely had an impact, but there were pros and cons. We were actually in the process of raising an investment round in February 2020, which was right around the time the pandemic started, and our trips to San Francisco and New York were faulted. We had to send videos to people, and they actually thought the tech was fake. They didn’t believe it was real, and it pretty much slowed us down in terms of funding.

We eventually decided to take a leap of faith and fly to San Francisco to host demos, and they were like “Wow! I can’t believe this isn’t vapourware.” From a gaming standpoint, however, it was a blessing in disguise. Sports had stopped, but there was sort of this underground movement that happened, and many of our Arcadia players wanted to still keep on playing. So they were playing in parks and parking lots, and it was cool. In a way, Covid gave us access to that underground movement and space.

ONE37pm: Final QuestionWhere do you see Arcadia in five years?

Olimpo: I see Arcadia being a fully legitimate sport where we have sold out stadium events. I see it being similar to the Olympics where there are a variety of games. I also envision technology being lighter for athletes, and that there will be a new status quo when it comes to sports and gaming. Fans and audiences will come to expect this as a new reality, and we will have star Arcadia athletes.

We actually predict that a professional athlete will leave their league to join Arcadia, and that it will be a young up-and-coming athlete that makes that transition. We definitely think that could happen in five years!

Be sure to follow the official Arcadia Instagram for all of their latest updates, and check out their official website here.

Categories
Culture News

Renowned Stylist Courtney Mays Joins eBay’s “ReOpen Ready” Campaign

This ongoing pandemic has been challenging in a lot of categories, but it has also hit us in areas that we could have never previously imagined.

Many of us transitioned into remote work at the start of the pandemic and as a result, we ditched our business attire and formal/semi-formal outfits for comfortable loungewear and casual clothing. Some of us have since gotten stuck in a style rut, and even for those that haven’t, there has been an adjustment period fashion-wise in terms of returning to the office, or even with regular events that don’t include the grocery store. That is where renowned stylist Courtney Mays is here to help.

Mays is the mastermind behind the scenes responsible for styling Chris Paul, Kevin Love, Deandre Jordan, Anthony Anderson, and plenty more, and is now partnering with eBay on their brand new “ReOpen Ready” campaign. 

The “ReOpen Ready” campaign is a brand new microsite that features up-to-date trends and data tied to the world “reopening” after a year in quarantine. As a part of this campaign, Mays will be offering fashion tips and favorite items for being Front Row and Office Ready. Courtney’s picks for being Front Row Ready include a Burberry trench coat, Chanel bag, Garrett Leight sunglasses, a Les Tien’s yellow crewneck, an iPhone 12 Pro Max, and Reebok x Pyer Moss sneakers.

We had the opportunity to speak to Mays about being a part of “ReOpen Ready,” and what to look forward to in the future.

ONE37pm: This eBay “ReOpen Ready” campaign you are a part of is super exciting! What attracted you to the opportunity?

Mays: I’ve always loved the hunt…searching for a rare sneaker or designer collab, or even better a vintage watch or antique. eBay has always been the plug!  

ONE37pm: You’re offering some dope style tips to be “Front Row Ready,” could you talk a little more about that?

Mays: Outside is open! We’ve been at home in our Zoom-friendly pj’s for over a year now. So now that we can go out into the world, it’s fun to actually put on real clothes, or even well-dressed pajamas or sweats! However, No matter what you wear, do it in confidence! 

ONE37pm: What is your advice to those of us that may be stuck in a style rut from being in a pandemic for over a year?

Mays: I think this is a time for reinvention.  Now is the time to try those pieces you maybe never would have, or go for ALL your jewels or crazy frames you were too afraid to wear. We’re back to being ReOpen, so it’s time to show out!

You can continue to keep up with Mays on Instagram.

Categories
Culture Music

The Hottest Emerging Hip-Hop Talent Unlock Global Styles with JD Sports

The first edition of our new IG Live Room series with JD Sports is up and running! Through the course of this social series, we’ll be connecting with various up-and-coming talent in the worlds of hip-hop, gaming, and sports. These IG Lives will give you chance to not only learn more about the rising stars, but also take a deeper look at how they incorporate fashion into their respective careers—specifically with styles from JD Sports, a universal brand that gives consumers access to many brands and styles as a part of their Global Access program. JD Sports Global Access provides an easy way to purchase these styles from all over the world by giving you first priority with exclusive products, so you’ll never have to worry about missing a drop.

In this debut installment, JD Sports is tapping into the hottest emerging talent in the music scene, with a special hip-hop segment hosted by ONE37pm’s very own Mike Boyd and featured musicians Fresco Trey, YTB Trench, and The Whooligan in an exclusive conversation centered around fashion and music.

Shop Looks from JD Sports:
MEN’S SUPPLY AND DEMAND FLURO TIE-DYE T-SHIRT
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MEN’S SUPPLY AND DEMAND FLURO TIE-DYE SHORTS
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MEN’S ADIDAS ORIGINALS ID96 TECH T-SHIRT
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MEN’S ADIDAS ORIGINALS ID96 CARGO JOGGER PANTS
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MEN’S NIKE SPORTSWEAR WINDRUNNER WOVEN HOODED JACKET
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If you’re not familiar with him already, Mike Boyd is the head of Artist Relations & Music Strategy at VaynerMedia and has a weekly podcast series called Monday to Monday where he interviews artists and features their music on his popular playlist. Boyd started the conversation by asking each artist how they incorporate fashion into their respective careers and how their musical experiences have expanded their individual worlds.

Fresco Trey, a Memphis-born star on the rise, answered first. “I’m more of a ‘cool-out guy’ when it comes to fashion as I like to be comfortable. I pick a lot of neutral colors like white, black, and brown to wear when I’m chilling. For me, going to Ghana was a great experience that really changed my perspective. They were just so happy, and honestly, that is what made me start looking at fashion and music differently. That trip made me more comfortable with both because I saw how content they were over there, and it helped me be more honest with my music.”

Fresco Trey

“I’m more of a ‘cool-out guy’ when it comes to fashion as I like to be comfortable. I pick a lot of neutral colors like white, black, and brown to wear when I’m chilling.

Known for his feel-good vibes, Trey has gone from a budding artist sliding underneath the radar to working with some of the entertainment industry’s finest in just two years. Trey is a trailblazer— extremely passionate about his artistry, recently collaborating with ATL producing legend Zaytoven in January (worth noting: Zaytoven typically doesn’t work on smaller projects). 

Next in the chat is YTB Trench, an Ohio artist representing the Cincinnati music scene who has been steadily releasing music over the past several months. The rapper recently unleashed the video for his single ‘F.O.F.G’ in May and has been featured on three collaborations with Young Thug: ‘Paid the Fine,’ ‘My City Remix,’ and the ‘Mob Ties Remix’ from Slime Language 2. “F.O.F.G” has quickly become the artist’s second-most-watched video on his YouTube page behind his popular single ‘Trenches,’ currently sitting at 120,000 views and counting.

Trench is rapidly gaining traction in his career and naturally has been thinking more about his personal style both on and off the stage.“Fashion has never really been a problem for me because Cincinnati has always been very versatile when it comes to style. It’s just second nature—I dress according to my mood. Trey mentioned being comfortable, but sometimes I don’t want to be comfortable. There are days when I want to throw on a collared shirt.”

Last but not least we’ve got The Whooligan, a globally recognized musician and DJ with over fifteen years of performing experience. He’s also an entrepreneur who uses his expertise to help new artists looking to make an impact. Whooligan wears many hats in between his music gigs as the founder and CEO of Room Service International and Source Radio, along with being the A&R/ Label manager of Wear Paradise Worldwide. But one thing’s for sure, his “drip” is always at the forefront.

“Honestly, I just want to be comfortable. I pull inspiration from both the hip-hop world and the house world as well. I get a lot of inspiration from my friends, too, because they are fashion designers and make their own apparel. We wear each other’s clothing, and we try to support each other in that sense. My international friends really blessed my style because they are sending me stuff from everywhere in the world. When it comes to my style, I like to keep it oversized.

The Whooligan

As far as how music has changed my world—I owe everything I know about the world and different cultures through music and traveling.

As far as how music has changed my world—I owe everything I know about the world and different cultures through music and traveling. It’s a blessing to travel to different continents and learn about their cultures, customs, food, and music. It’s always a global perspective, and I’m super grateful that music has allowed me the opportunity to go to these places—South Africa has touched my soul.”

Check out the full conversation above, and be sure to check out the next JD Sportsx ONE37pm IG Live Room featuring the hottest streamers in gaming.

LEARN MORE
https://www.jdsports.com/?gclid=CjwKCAjw87SHBhBiEiwAukSeUZvzKsJEvv6ex1D5tOlnyB8x5X01G4lkn0PlYkOye3AgqfNdkTgx9xoC-F0QAvD_BwE&gclsrc=aw.ds

Categories
Sneakers Style

5 Sneakers To Watch Out For This Weekend

Hey sneaker family! Checking back in because as usual we’ve got another five selection of sneakers that are dropping this weekend for you to have on your radar, and I’m liking the mix this week. We’ve got quite a bit to look forward to, and it’s a variety compared to previous weeks. I’m interested to see what everyone is feeling like from a sneaker standpoint. We’re that weird space where it’s still summertime, but we’re also not that far away from fall. I’m in Atlanta, and the kids are due back to start school in just a couple of weeks, so there’s been tons of back-to-school shopping around here.

We’ve also seen a rise in people returning to the office, but there is still a lot being done virtually (both with work and school). I’m personally leaning more towards fall sneakers at this point, and will have a fall shoe list out soon.

On a different note, I will also be in New York for a few days, and I’m thinking about going to KITH and documenting my experience since it will be my first time visiting the store. Let me know if this is something you guys would like to see! Okay, let’s get to the sneakers.

1. Off-White x Nike Air Zoom Tempo Next% White Solar Red
GOAT
Off-White x Nike Air Zoom Tempo Next% White Solar Red

Release Date: 7/23

Off-White is back at again with three different pairs of Nike Air Zoom Tempos that are set to drop tomorrow. All of them are dope in my opinion, but the White Solar Red shoes are my favorite of the three. It’s just something about the white and red blend that catches my eye, and I think it is a great neutral sneaker for those that may not want the other variations due to their bold colors. Plus, it can go with a lot in your closet. I’m typically a “lace swap” sneakerhead, but I wouldn’t even change the laces on this one. It’s perfect as is. If you can’t already tell, I love this shoe.

BUY NOW, 546
https://go.skimresources.com?id=27667X1584577&xs=1&url=https%3A%2F%2Fwww.goat.com%2Fsneakers%2Foff-white-x-air-zoom-turbo-next-flyknit-cv0697-100
2. Nike KD 14 Multicolor
GOAT
Nike KD 14 Multicolor

Release Date: 7/24

The newly announced 2K cover athlete is back with another round of 14s called the “Multicolor.” I’m feeling the vibrant mid-summer tones, and I like the red, white, and blue. I actually don’t own a pair of KDs and I’m looking to change that this year. I might actually end up going with these because I think this can be a good transitional shoe as we round the final stretch of summer and go into fall. What do you guys think? 

BUY NOW, $350
https://go.skimresources.com?id=27667X1584577&xs=1&url=https%3A%2F%2Fwww.goat.com%2Fsneakers%2Fkd-14-multi-color-cw3935-700
3. Air Jordan 12 “Twist”
GOAT
Air Jordan 12 “Twist”

Release Date: 7/24

Okay you know I normally give a warning for sneakers that I think are best suited for actual sneakerheads as opposed to casual sneaker wearers, but this is going to be the opposite. Yes I know 12s can be considered a collectors item in certain cases so to speak, but these work for “casuals.” It’s very simple, can go with a lot in your wardrobe like the KDs above, and could be a great back to school sneaker if your kid is beyond elementary and maybe even the early years of middle school. I say this because white sneakers and grade school children are a recipe for disaster. If you or your kid is past the age let’s just say 12, then by all means go for it. This could also be a good campus shoe as well.

BUY NOW, $264
https://go.skimresources.com?id=27667X1584577&xs=1&url=https%3A%2F%2Fwww.goat.com%2Fsneakers%2Fair-jordan-12-retro-twist-ct8013-106
4. Reebok Question Low Phillies
GOAT
Reebok Question Low Phillies

Release Date: 7/23

Speaking of back to school sneakers, few do it better than Reeboks. I know I was a “Reebok” kid, and I honestly think that 80 percent of my school sneakers were some form of the “Questions.” Seriously. Reebok has been bringing the heat with their “Question” releases this year, and the “Low Phillies” are next in line. We’ve got the digital next level visual blue, with the burgundy and white that’s inspired by the retro Philadelphia Phillies design, and it’s sick. I’m rocking with these for sure.

BUY NOW, $182
https://go.skimresources.com?id=27667X1584577&xs=1&url=https%3A%2F%2Fwww.goat.com%2Fsneakers%2Fquestion-low-phillies-gz0990

Okay, I’m going to try something different with this article. I want to transition into including apparel features in some of my articles, and I have a fun one.

TB12 x Under Armour Sleepwear Collection
Under Armour
TB12 x Under Armour Sleepwear Collection

Release Date: Out Now

Alright for this final entry I’m switching it up a bit to include some apparel that I think is pretty awesome. The GOAT Tom Brady and Under Armour are releasing their new sleepwear collection. Designed to help you recover while you sleep, the apparel is embedded with infused knit fabric that returns infrared energy and minerals to your body and restores muscles faster. The soft, lightweight material delivers superior comfort and breathability to help you settle into bed and get the quality sleep you need, and the apparel has mineral-infused fabric that increases localized blood flow to your muscles and tissues so they can rebuild and recover all while you sleep. This sleepwear is for both men and women and offers a lot of options, so make sure you check it out!

BUY NOW
https://go.skimresources.com?id=27667X1584577&xs=1&url=https%3A%2F%2Ftb12sports.com%2Fshop%2Fcategory%2Funder-armour

That’s going to do it for this week! As usual, we’ll be back next week with another roundup, so stay tuned.