Popular Culture

A Bronx Tale: Overcoming Survival From The Streets To Achieving Major Success

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On October 20, 2009, Grammy award-winning artists Jay-Z and Alicia Keys teamed up to release “Empire State of Mind.” In the song, Keys sings this line from the chorus: “Concrete jungle where dreams are made of; there’s nothin’ you can’t do.” The song became an unofficial anthem for many New Yorkers who were born, raised, and taught to master the art of the hustle and grind—myself being one of them.

These lyrics were a perfect testament for me (a Brooklyn native), as well as for a young man who overcame major odds to be where he is today: Tyreek Moore. Moore is not your average New Yorker. He’s an example of how being a “product of your environment” can fuel your success. In Moore’s case, to become a role model for the next generation of movers and shakers.

Moore, a native from the South Bronx, is currently the president of the Diversity and Sports Divisions at Handel Group—an international executive, life, and performance coaching firm. With five different divisions organized to provide a strong sense of accountability while maximizing a client’s potential, this firm provides amazing techniques and advice to help big-name corporations and well-known public figures produce amazing results through culture-shifting exercises and plans.

So, how did Moore get here? Let’s start from the beginning.

The Benefits of Tough Love

“Omari—it was bullets that flew by my head multiple times,” Moore told me as he showed me a tattoo of the street he grew up on—just one building over from 1620 Sedgwick Avenue, home to the birthplace of hip-hop. “We used to live in apartment 3H and bullets came through our window so many times that my mother moved us up to apartment 18E. Notice, I didn’t say move us out of the building. Leaving the ghetto was not an option.”

Moore knows how it feels to be surrounded by an environment that is not conducive to productivity. His mother worked hard to not let her four kids fall victim to drugs that were so prevalent in New York City during the ’80s. Moore used to question his mother’s sensitivity as he would describe her as very mean at times. But as he got older, he grew to understand why she had been like that with him—it was only in order to prepare him for the life he would face in adulthood.

Add a strong religious faith to that tough love upbringing and a breakthrough happened for Moore. Known for being an excellent student whose potential was brighter than the lights of Time Square, Moore got attention from educators like his literature teacher, Ms. Sherry Brown from CIS 229 who made sure he was pushed to reach his full potential through a program called Privates for Success. This initiative was created to help promising students in neighborhoods with a high crime rate garner assistance and the opportunity to attend a boarding school. Moore, who always an outstanding student, was one of the recipients and was able to attend The Kent School in Connecticut.

Everything Is Mine

While at The Kent School, Moore was a two-sport athlete in football and basketball. He was so talented that he receives interest from top tier Division I programs, as well as playing for the storied AAU national powerhouse hoops program, the New York Gauchos. This program has produced many NBA greats such as Jamal Mashburn, Kenny Anderson, Mark Jackson, Chris Mullin, Kyrie Irving, Kemba Walker, and the man he competed against growing up—Stephon Marbury.

But it wasn’t until Moore was sixteen years old when a simple conversation with his friend made him reevaluate his thought process and get even more serious about his pursuit of being successful. One day, he saw a neighborhood friend driving a BMW. He asked his friend how he was able to get that car. His buddy replied, “My dad got it for me.” Now hearing this during the plight of the drug epidemic in the ’80s, Moore became skeptical. He asked his friend again, “How did your dad get it?” It was his friend’s answer that it changed Moore’s perception of the hustle and grind forever. His friend responded, “The same way we are going to get it—we’re going to go to good schools, get a good job and make a lot of money.”

A young ambitious Moore did some self-evaluating and felt that if he could see it, the he could achieve it. He proceeded to go through a mental revamp and told himself that “everything is mine.” From that point on, Moore applied and was accepted to some of the top colleges in the country.

Tyreek Moore/ The Handel Group

Shoot Your Shot

He went on to attend Boston University and joined the Sigma Chapter of Alpha Phi Alpha Fraternity. Moore graduated with a Bachelor of Science in Computer Science and eventually got a job at an IT company. But wasn’t fully satisfied. After realizing that he wasn’t being paid what he felt he was worth, he started his own IT lab: Absolutions IT. His hunger and the memory of that conversation he had with his friend added more fuel to the fire and he decided to shoot for the stars and apply to graduate school at Harvard.

While living in Virginia, Moore sacrificed his time to take a trip to Cambridge, Massachusetts to network and meet individuals at Harvard University. He was able to develop strong relationships with faculty members and board members, as well as students. After a year of consistent visiting and networking, he applied and got admitted to the School of Business. “I remember when I went there, somebody asked the question and I was ready for it. I was waiting. ‘Like, what’s the main reason, you know, people don’t get into Harvard?’ The guy who gave the answer was the director of the Technology Innovation and Education Department, Professor Joe Blatt. He said the main reason that people don’t get into Harvard is that they don’t apply. I was like, that’s it?”

Like the EA Sports slogan, “If it’s in the game, it’s in the game,” we miss 100 percent of the shots we don’t take on life-changing opportunities because we were too afraid to see the results. This mentality would stay with Moore as he continued to try different areas of entrepreneurship throughout his life.

Tyreek Moore/ The Handel Group

Supporting In Leadership: Discovering Your Calling

Life was good once Moore was able to open his IT business, despite the country going into a recession. His company never hit a deficit, he was receiving consistent business and he graduated from Harvard with his Masters.

But Moore still wasn’t happy.

“I grew up very poor. Now, I’m making real money. I always thought the key to happiness was getting out of this poor state into a more financially comfortable state. But I still wasn’t happy. I was experiencing real bouts of internal conflict. I had a crisis of conscience.”

After a long conversation with one of his best friends, he discovered that he’s a natural supporter. He realized that he came from a close circle of people that helped support him, and he wanted to pay it forward. After brief stints of motivational speaking in the Northeast region, Moore decided to put his Master’s degree in Technology Innovation and Education to full use. After realizing certain students don’t learn the same way, Moore decided to introduce a new initiative that creates engagement with students as they comprehend new information they are learning. While doing that, he decided to become a professor at Monroe College in the Bronx teaching Project Management, Entrepreneurship, and Sports Management.

His newfound passion for helping and positioning people to win experienced another upgrade when, in 2013, he became the Chief Operating Officer of the New Heights Charter School in Harlem, New York. When Moore arrived at the school, the fifth graders were reading two grade levels lower than the standard requirement. His program helped create dramatic improvements which led to students being accepted to Ivy League institutions. After this amazing breakthrough, Moore felt that he could elevate his game yet again. After he looked back at his accolades, he felt like there was a push for one more major accomplishment.

He had an epiphany and told his wife that he wanted to be a full-time life coach. With experience working as a Nurse and Director of Esthetics at Evolve Science, his wife had a conversation with a client who was a life coach. The client his wife was talking to was Lauren Zander, the co-founder of the executive life coaching company Handel Group.

And the rest was history. 

After completing the rigorous two-year training program to become a certified Handel Group coach, Moore joined the ranks of the corporate coaching division and quickly worked his way up to executive status. Today, he works with executives, entrepreneurs, and athletes, teaching the principle of Personal Integrity and accountability, and helping each and every one of his clients get out of their own way and reach their desired results and highest ideals for themselves in record time.

Popular Culture

Life Coach Tyreek Moore Wants You to Be the “Pro” in Productivity

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One thing we can all agree on is that the path to reach the peak of your career can be a rocky one. Some of your favorite CEOs, entrepreneurs, and businesspeople have sacrificed a lot to get to where they are. One person who can attest to this is Tyreek Moore—the President of the Diversity Division and Sports Division of Handel Group, one of the top corporate consulting and life coaching companies in the world today.

Handel Group provides wildly insightful executive life coaching for organizations and individuals looking to achieve success through “in-your-face” practices of accountability and productivity. If you’re looking for a group of inspiring individuals who are pioneering new standards of Personal Integrity, leadership and honesty in business and have what it takes to get you and your company to the next level, this is the team you want to call and Moore is your coach.

Check out the rest of the interview with Tyreek Moore for more advice and life lessons and access Handel Group’s coaching methodology for yourself with Inner.U CAREER.

    Moore knows what it takes to reach the top. Born and raised in the South Bronx, he grew up during the 1980s, one of the most turbulent eras in the city’s history. Moore struggled to make a living and, to put it frankly, simply survive. But with strong role models and good faith, he knew he was bigger than the environment he grew up in. A graduate of Boston University with a Masters from Harvard, Moore made his dreams a reality and turned that success into real-world results.

    Fast forward to 2020, Moore was able to give back to his community by opening one of the most successful charter schools in the nation as well as becoming a professor at Monroe College. But his main calling came when he was recruited to be a part of the Handel Group, providing life and career-changing advice to business executives and sports athletes.

    In this eye-opening episode of #OpenDialogue, Associate Editor Omari White chats with Moore about his journey and dishes out some of his personal secrets to success.

    Omari: “Currently, you know how we live in a society where it’s a very competitive, ‘dog-eat-dog world.’ There are people who’ve joined organizations or done business with establishments that, unknown to them, have participated in shady things to help them get ahead. Can you tell me how you were able to stay true to yourself and not fall into this competitive trap?”

    Tyreek Moore: “Everybody has their own agenda and are willing to do somewhat unscrupulous things, in order to achieve that agenda. What I know is this—there’s going to be a sacrifice in anything you do and if your integrity is the thing you’re sacrificing, what you’re going to wind up with on the other side will be something that’s sub-optimal in some area of your life. That’s just how it works and I would love to say to you, Omari, that I have been a saint my whole life. I haven’t, I haven’t in those moments. Now this is years ago, right? I haven’t always seen the path that inevitably follows from me, not yet doing that, which would allow me to operate with a certain level of integrity. So I’m not willing to sacrifice it. I’m just not. That’s not a win for me.”

    Check out the rest of the interview with Tyreek Moore for more advice and life lessons.

    Popular Culture

    Tiki Barber and Jared Augustine Want to Help Plan Your Next Event

    According to Dr. Anthony Fauci, the everyday life we enjoyed prior to COVID-19 won’t begin to return to normal until 2021.

    This kind of news may be disheartening to people who live for interactive events such as concerts, day parties, and sports, but it’s not stopping two entrepreneurs from “rolling with the punches” and making something from nothing. 

    Jared Augustine and Tiki Barber, the co-founders of Thuzio, understand that people still want to enjoy live events and have a plan to tackle the issue. Augustine is a veteran of the startup game as he led market expansions for SeamlessWeb. Meanwhile, Tiki retired as one of the New York Giants’ greatest running backs of all time—racking up nearly 10,000 yards and scoring over 50 touchdowns en route to becoming a three-time NFL Pro Bowler in his nine-year career.

    So when the two teamed up to launch Thuzio, it was a match made in heaven. Thuzio was created to give “members-only access” to some of sports and entertainment’s most prominent personalities, and helping them make appearances at events.

    The pair recently sat with Associate Editor Omari White to talk about their exclusive Virtual Business Subscription Program that caters to some pretty big names. They aim to help you join in on the fun of creating a unique virtual vibe for every sports and pop culture fan.

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    Omari: How does the theme of these events work?

    Tiki: The custom events that Jared was alluding to the client can choose whatever type of event they want and our expertise is finding the right individual. We look for the right athlete, entertainer, celebrity chef, whoever it may be for what they’re looking for specifically, but with this product that we’re talking about, with our Thuzio membership we are curating the events.

    So for instance, this evening, we’re doing an event with David Wright, the former New York Met great who has just written a book. So the idea behind the event is I’m going to sit down and have a conversation, virtually of course, with David, talking about his experiences as a Met and what we’re going to find in this book. It’s beneficial for David because he’s obviously exposing, you know, this new memoir project to our membership base. But it’s also great for any of the Mets fans who want to hear from one of their great legends. So for our virtual membership, we curate specifically what we want to do, but for the bespoke type of events, Jared was talking about earlier. The client can choose whatever they want. It’s why this new virtual realm has been so great for our business because we’re so nimble and we can do so many different things.


    HDBeenDope is Changing the Way Music is Being Consumed in the Video Game World

    As everyone knows, video games have been dominating the entertainment industry for a variety of reasons. Not only do your favorite pop figures play it, but it has also turned into a money streaming business that lets gamers get paid to stream on platforms like Twitch as well as be apart of professional eSports teams. With all this success, it only seems natural that they are about to have a significant impact on another area as well: Music.

    Over the years, video games and hip-hop music have been a match made in pop culture heaven. Thanks to the genius idea of pioneers like Ronnie 2K, companies granted hip hop giants like Jay-Z the opportunity to curate music for the popular NBA2K video game series. But it’s looking like EASports is trying to gain a bigger edge in the battle of mixing in upcoming hip-hop talents with vets with their video game soundtrack back when they use to dominate in the early 2000s thanks to Fight Night, NBA Live 2003, and Madden NFL 2004.

    Leading the charge for the new school of video game anthems is Brooklyn bred emcee, HDBeenDope.

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    This East Flatbush native has been attracting new fans to his music ever since his groundbreaking project, Broken Dreams. Now the 25-year-old lyrical prodigy is ready to take over the video game world with two monster songs appearing on two different video games. 

    Top” is quickly becoming a fan favorite song on the hard-hitting latest edition of Madden NFL 21. But this is nothing new to Darius, as he told Associate Editor Omari White.

    During the development process, EASports reached out to him, seeing if he would be interested in having a song appear on the historic game franchise’s next soundtrack. This request came after producers heard his song “Bands 2,” on the soundtrack of UFC4, gaining massive popularity with MMA fans and gamers alike.

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    Omari: So take us through your creative process in making a hit song. Like I know you had a background of becoming a producer before you took rap seriously. Do you step into your “producer bag” to find the inspiration from a sample, or do you just go about it by rapping about what’s on your mind at the time being?

    HDBeenDope: So let’s use something like “Top,” for example, right. Cause that song I dropped last month, and I feel like that’s probably like my most like hit sounding record, you know what I mean?

    I got an email basically saying like— Oh, Madden is looking for some horns for the soundtrack. And I’m just like, “okay, cool, like I know Madden.” And like, I just hear horns. That’s the first thing I’m hearing. So, I made this beat and I like cooked up these horns and it was a dope beat.

    And then as soon as I hear like the baseline of the track, then I try and come up with a hook. So I came up with a hook and it was like, all right, this sounds good. I added some drums. And I was like, alright, this is cool. But it wasn’t, it like, it didn’t sound like it. So I was like, you know what, I need to go back in and like, try to just make something else.

    I was just sifting through samples and I just randomly came across the top sample and I heard that and I was like, “Oh shit, this, this sounds like I can hear this in the stadium.” This is kind of like that. You know what I mean? So from there, it’s just me just pulling up the voice memo on my phone and seeing if I could come up with some type of hook. It’s crazy. Cause I was actually looking through my voice memos today, just searching through. Cause I just got mad ideas in there. So like in there when I’m kind of like running out ideas and I was hearing the original for top and it was like very wild to hear where it was. 

    Omari: So you can see your progression and say “oh I did that.”

    HDBeenDope: Yeah, exactly. But yeah, but that’s where it starts for me. It’s like, it really just starts with the instruments of the track. And then if I can come up with a hook, then I’m like, “alright, bet I know there’s something to this.” But if I lay down the instruments and I feel like I can’t get a hook, then I probably just end up putting it on the back burner until the inspiration sparks later.

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    Darius Fulghum Trades In The Stethoscope For Boxing Gloves To TKO His Dreams

    This summer was supposed to be an epic one for the ages as the world to witnessed the next generation of world-class athletes representing their home country at the 2020 Olympics in Tokyo, Japan. Unfortunately, COVID-19 had other plans as everything was forced to be shut down or rescheduled to next year. But this didn’t stop one ambitious fighter who is on the prowl to show why he is the next one up to put his name amongst the greats in boxing. Get familiar with Darius Fulghum.

    Darius is not your typical fighter.  The Texas native has a heart full of gold and ambition as strong as a tidal wave while letting his hands do all of the talking… and healing. Before he decided to take boxing seriously, Fulgham received a Nursing degree at an HBCU known as Prairie View A&M University. With his background as a talented high school wrestler, Fulgham decided to try his hand at boxing and it’s paid off in a major way.

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    In December, Darius made history by becoming the second boxer ever to finish first in the US Olympic Trials despite starting the tournament as the #8 seed. The sky’s the limit for Fulgham as he gained confidence knowing he can do the impossible — bring home the gold medal to the United States after a 32-year drought in the heavyweight division.

    Associate Editor Omari White spoke with Darius about his journey to becoming the next heavyweight prizefighter. As COVID-19 stopped everyone’s plans of the pursuit of greatness, Fulghum has ways around to go the distance and take it one round at a time en route to rewriting history.

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    Omari: I know you were preparing for the Olympics. You planning to fight for gold in the heavyweight division but COVID stopped everything. Can you give me a breakdown of how you’re feeling and how you’re staying focused towards accomplishing that feat?

    Darius: Well, a lot has changed since it happened but it’s just devastating. I should be in Tokyo right now, you know, and that’s one of those things that kind of hits you. It’s like, damn, it’s just one more year, a lot, a lot of change since I first got the news. It’s kind of been a whole process. Things keep changing. We keep hearing different things. “Oh, this is going to happen, then this going to happen.” So then there were at least a lot of disappointment, but ultimately, Tokyo is still the plan for next year, and I’m aiming to be there around that same time. At least, that gave us a new goal to look forward to. You know, it kind of puts something back on our mind, especially when you don’t have anything looking forward to like training at some point seems meaningless but eventually got to find the purpose. Once you find your purpose, you know, everything is back to normal. So when the news first hit completely devastated, bro, you know, but they would all bounce back and now we kind of get back into the groove of things. So we’re starting to get it started to pick back up though.

    Omari: I noticed that you got your degree, your Nursing degree at Prairie View A&M University. I want to ask you like has COVID-19 opened your eyes to the importance of having a degree?  If you decided you want to, you know, go back to get your master’s right now, would you mind being out there to fight the spread or you still want to continue to focus on your career en route to becoming a world champion fighter?

    Darius: Man, there were so many opportunities that I want to present it in nursing. But I have my obligations in boxing that I have right now. And this is my dream bro. So this is something that I put boxing on the side, to focus on nursing, to get my degree to finish school. And so now I finished, I put all my eggs in the basket. I’m all in on boxing. This is my passion. That’s what I love doing. You know, I get to have fun training with all these great teammates. I get to travel across the country, across the world, right? This is a once in a lifetime opportunity. I can’t pass up. You know? So, um, there’s something I have to do now. And of course, you know, I still have friends that are nursing and there’s a lot of opportunities in nursing that can open for me. But it’s just something I gotta do, you know, this is my love.


    Hard Beats, Harder Laughs: Why @mylothecat Is A “Slept-On” Gem On Social Media

    What do you get when you combine one cute cat, hip-hop, and classic cartoon moments? A “street banger” of a social media account. 

    Meet @mylothecat, an insanely creative Instagram account that showcases its love for cartoons along with classic 80s and 90s hip hop through creative editing mashups. Racking up over 330,000 followers so far, the account has fans vibing to timeless beats while laughing their asses off to rap lyrics that seamlessly fit in with each nostalgic cartoon character. The amazing mashups have caught the eyes of many hip-hop greats such as Styles P., Sheek Louch, Method Man, Big Daddy Kane, DJ Clark Kent & Just Blaze.

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    ONE37pm’s Omari White was able to chat with Adam Schleichkorn—the owner and editing genius behind this account. Schleickorn is the perfect example of what it looks like to stick to your guns and believe in what you’re creating. A two-time Webby Award nominee (he won in 2017), Schleichkorn’s creative mindset helped him secure a freelance gig for Adult Swim on Cartoon Network.

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    Omari: So let’s talk about the creative process behind these iconic mashups. How did the mashup of infusing classic hip-hop with classic cartoons happen?

    Adam: To keep it brief, it’s like that M.O.P, Burt & Ernie video know they came out in 2006 was the one for me. Like that was the one that like, I looked at that and I was like, I want to make videos like that. This should be the biggest video on YouTube. Anyone who doesn’t recognize this. Like they don’t know what they’re talking about.

    So for years, I tried kind of like make, you know, my version of that video basically until like I really got better and really kind of like made it my own and like did like my own kind of stuff. But that was my original inspiration. I never want to like discredit it because that’s the one, you know like that was the one that really did it. But you know, when it comes to classic hip hop, it’s like, that was my genre too. As the music industry was changing and as all this new hip hop was coming out, that was not my kind of stuff. I was like, no, I still like classic hip hop. Like I’m just sticking with my guns. And like, that’s, that’s what I’m doing. I just want to use the music that I like now.

    How long does the process of editing and like actually posting these videos into it? Every one of them is different. You know, like when I first started this Instagram run like mad, they could have taken like 8-10 hours each. And now like maybe it’s like five or six, maybe it’s three or four, you know like they’re all different. I kind of like, don’t sit here and watch the clock. I just want to like, make sure I’m making something that’s as good as possible.

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    Brandon ‘Scoop B’ Robinson on How He’s Becoming the Next Big Name NBA Insider

    With NBA action beginning to heat up in Orlando, the new rumor mill has slowly transitioned from potential trades to those who have left the “bubble.”

    But before COVID-19 changed everything, the power of the whispers of potential free agent signings and trade alerts brought major excitement to the business of sports. With power insiders like ESPN’s Adrian Wojnarowski and The Athletic’s Shams Charania delivering news through Twitter, the game of sports journalism has evolved past what it used to be.

    But there’s one rising star who is creating his lane by disrupting the way we get sports news. Get familiar with Brandon “Scoop B” Robinson.

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    Although he’s only 35, Robinson has been in the journalism realm ever since he was 12. You can tell the future was bright when he was featured on the classic hoops show, NBA Inside Stuff. “Scoop” has contributed to major publications such as The Source and Basketball Society, just to name two. Fast forward to 2020, Robinson is starting to become a household name in sports journalism. His “Scoop B Radio Show” has amassed over 2.1 million impressions. The guests of his shows including a laundry list of who’s who such as NBA legends Allen Iverson, Charles Barkley, Kenny “The Jet” Smith, tennis legend Pete Sampras, and rapper Too $hort just to name a few.

    He began to catch the eye with the public by being the first to report about huge rumors that turned out to be true, such as the Nate Robinson/Jake Paul undercard bout, JR Smith trying out and signing with the LA Lakers before the NBA restart season. But the big rumor that caught people’s eye and raised a lot of eyebrows was the rollout plan of LeBron James announcing he will be signing with the Lakers in 2018.

    What was the secret to this kind of success? The answer is simple…relationships.


    Omari:  You used to work for The Source Magazine, how typical was it for you to bring sports news and a platform that was heavy into hip-hop and music culture?

    Brandon: I already have relationships. So for me, I feel like it was able to bleed through if you will. I also think I learned a lot of business from The Source, more specifically, the owner Londell McMillan, and what I’ll say is one of the quotes that he always used that I actually just tweeted. “You get what you negotiate, not what you deserve.”

    And to me, that is something that has carried over into other business dealings that I’ve had branding opportunities, not to be afraid to ask for what you want. I’m in business to not be afraid to open your mouth. So I think when I look back at those sorts of times, and they’ll be laughing joke about this different office stuff that we had to deal with, to be honest with you, I didn’t be ignorant to say that I didn’t learn. 

    So I think I’m using hip hop as a platform, and basketball or football, even baseball have always been ominous, I think just on a digital wave when I was there. We were still catching up when the synergy between Twitter and Instagram and the write up’s, but it gave me access. I covered the NBA All-Star Game in New Orleans in 2014 as a writer at The Source; 2015 All-Star Game at Madison Square Garden as well. So, you know, I think I learned a lot. It wasn’t perfect, but it was where I needed to be at the time.

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    There’s March Madness….In July?!

    COVID-19 has mostly affected the way we live our lives today. From the financial standpoint trickling down to sports, this devastating pandemic has opened the eyes of many individuals worldwide as they are still figuring out how to adjust to the new times. As many people may know, the widespread COVID-19 pandemic began in March, which resulted in fall college sports cancellation, including postseason basketball play. This means for the first time since 1939, there will not be a national champion crowned. But this didn’t stop ballers and fans from getting to experience the nostalgic feels of NCAA basketball.

    On this edition of ONE37PM Presents Open Dialogue, we spoke with former NCAA baller Akoy Agua. Akoy has been one of the most searched figures this summer due to what he and his partner Matthew Melander did in creating a virtual NCAA Tournament. Thanks to the help of their venture they launched last fall called Primetimesports, fans can get to watch “graduating seniors turning pros represent their school while go head-to-head to determine who will be national champions. 

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    ONE37PM’s Associate Editor Omari White was able to speak to Akoy and Matthew about this amazing idea. They discussed what it took for him to properly launch, their main goals for the project, and what it took to select a Final Four bracket of some all-time great NCAA Division I squads. 

    Omari: Can you break down the actual process it took to recreate these college players by using the NBA 2K animation and attributes. What was the difficulty in really wanting to have it precisely done?

    Matt: So it was a long and tedious process. And the biggest problem with 2K, it’s not a cross-platform game. So everything you have to do for all the Xbox guys we have in the tournament, we had to recreate the same thing for the PlayStation guys as well. It was doing the same thing twice. It was a long process you have to go through, and I used sources like sports and ESPN as well to look at the statistics of the players, what kind of attributes they would have if they’re a three-point shooter or if they’re more around the rim. Things like that were going through there and then making sure their heights, weights, and positions were right. So it’s a long process, but we thought it would be worth it for these athletes because they had something taken away from them that they had no control over. I got to experience March Madness as a manager in Louisville, and it was one of the most significant times ever. I mean, to be honest with you, those three weeks are just amazing. We thought it’d be cool to bring that back and be able to play. I know it’s not the same thing, but it’s kind of close to being able to have them play it out. 

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    ONE37pm’s Open Dialogue With, Moe: Florida’s Next Rising Hip-Hop Star

    Recently, ONE37pm launched a new series where open conversations are being had with some amazing talents who have been killing it in their desired industry. From sports to music, the hustlers and grinders in everyone would always like to have the opportunity to pick the brains of the greats who are on top of their game so they can elevate their grind to get to the rightful position they deserve to be at. Introducing Open Dialogue—the series where real talk infuses real motivation to see real results for the hustler in you.

    Our first episode of this new series is with rapper Moe. The Epic Records signee is having a monster year thanks to his hit song “Outta There.” Racking up to 10 million streams on Spotify and counting, the Orlando bred emcee was able to have his song get featured on the NBA 2k20 soundtrack as well as having his own Tik Tok Challenge gone viral. A combination of everyone like LeBron “Bronny” James Jr, Bryce James, Kiyan Anthony (Lala & Carmelo Anthony’s son), and Tik Tok king Jason Derulo have partaken on the #OuttaThereChallenge.

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    Our very own Omari White was able to have a dope conversation with Moe on his steady incline to stardom as well as sharing with him what it took to reach the position he is at right now.

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    Omari: What was the inspiration you took or what was that kind of motivation needed to be like, “alright, cool, let me just settle in and really focused on making sure that my name gets out to the people.” 

    Moe: I played ball (basketball) my whole life. So around that time, 2016, that kind of came to a halt. I wanted to do something where I felt like I had more control over it instead of a coach.. Like somebody really like having control over your career. Like I was playing for a n***a who brought me from Florida way to Virginia and then didn’t play me like that. You know what I’m saying? So I’m like, you know, fuck that. I’m going to go do music right now. At least I got control over the craft and the creativity. You know what I’m saying.  Everything else was in God’s hands. You know what I’m saying. God been blessing me in all types of ways, but at least I knew if I put the work in, then, you know, Lord willing, I’ll be rewarded for it. 

    Omari: Now what was the hustle like in creating a lane for your music to be heard not only in Orlando but around the world?

    Moe: It was, it was tough, bro. It was different because with me, I put out a mixtape in 2018 and I put out the “Rich Dreamin” mixed tape back at the end of last year. You know, “Outta There’ obviously being the standout, it was tough trying to figure it out because everything is digital now. But I think what made it go for me was I took that old school way and the new school way. So I would go to the club and you got anybody in Orlando, any DJ, any host and these n****s know me, bro. I went to the club with my USB and go to the booth and I wouldn’t leave until they spun it over and over. And like, I’d be in a bed at one in the morning, at 2:30. I’ll jump up, throw some sweats on the tee-shirt, and would do that every night.

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    G Herbo Has a Message for All Music Fans in His Upcoming Project

    When conversations of who the hottest young lyricist in the game is right now are being discussed, you automatically have to know that G Herbo’s name is going to be mentioned. “SwerVo,” as his die-hard fans call him, has been making street bangers ever since his classic debut Welcome to Fazoland in 2014.

    Fast-forward to 2020, and Herbo’s career has elevated to higher heights, and he is now ready to introduce a new side of him that no one has experienced. G Herbo just released his fifth studio project titled PTSD.

    Sarah Jacobs// ONE37pm

    PTSD, or post-traumatic stress disorder, is a mental health condition that often triggers terrifying flashbacks due to events that a person experienced or witnessed in the past. Herbo discussed living with PTSD in one of our latest “11 Takes” visual series. From witnessing violence and drug addiction in his neighborhood in the streets of Chicago, Herbo decided to use this project as an outlet to open up to fans about his condition, allowing them to walk in his shoes and get introduced to the world in his eyes.

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    The album will feature some of hip-hop’s biggest names such as A Boogie Wit da Hoodie, Lil Durk, 21 Savage, Lil Uzi Vert, and Juice WRLD.

    PTSD is available for streaming on all platforms. 

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