Culture Music

Patrick Cc’s YouTube Presence Is Remarkable

If you often find yourself on YouTube, then there’s a good chance you’ve come across one of Patrick Cc‘s videos. The influence he’s culminated across all other platforms stem from his foundational presence on YouTube, and his videos are wildly entertaining. His main channel is currently at 705k subscribers, while his other channels are quickly catching up.

Whether you’re looking for music, pop-culture, or just wild stories in general, Patrick Cc is your guy. His reviews and mini-documentaries are insanely addicting to watch, and his attention to detail make the videos some of the most factual references you can find on YouTube for these subjects.

To get a better idea of the quality behind Patrick’s videos, let’s take a deeper look at one in particular: his mini-doc on Joji‘s career.

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Although I’ve been familiar with Joji as an artist for years, and even knew the label he was signed to before watching, this video gave me a significantly better impression of who Joji really is. By starting at the beginning of Joji’s internet presence and looking closely at the details behind his career, Patrick shed light on things that most Joji fans don’t even know.

Joji started off as a YouTube creator himself. His initial presence as “Filthy Frank” was consistently going viral at the time he was making his early videos. As he grew in his journey of making content, he realized that his true passion was not the meme-type videos he was already making, it was making heartfelt music from scratch. Sounds like a simple transition, right? Wrong.

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Joji had one thing between him and the new career he was seeking: his original fanbase, who knew him as “Filthy Frank.” Their expectations were that he’d be regularly making the content they’d fallen in love with, and they were not ready to expect anything different. After a genuine plea to those fans in a video describing the transition he wanted to make, they still were relentless in their negative comments towards him. He even explained in the video how he has an epileptic condition that could make him have seizures if he’s too stressed, yet the fans didn’t pull back from their hateful comments and complaints.

Despite all of this, Joji still courageously pushed forward, creating a gradient shift from old to new. He would still post “Filthy Frank” videos, but at a much slower rate than before. At the same time, Joji started unveiling his music. Little by little, fans would begin to fully appreciate the metamorphosis that was taking place, and Joji would stop posting “Filthy Frank” videos. Once he signed to 88Rising, things began to take off even more for his music career, and in the time since, that’s what most new fans have come to know him for.

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I’ve listened to countless Joji records, but throughout all of my listening, I never knew the courage and persistence it took him to emerge as a well-respected artist in the music community. If I never found Patrick Cc’s channel, I wouldn’t have known the impressive backstory behind this artist. The best part is, this is just one of Patrick’s many videos.

Patrick Cc’s videos cover more than just music. He has plenty of other recent videos worth watching that explore a much wider scope, like his Bam Margera video documenting Bam’s explosive come-up and downfall, and his Rob Dyrdek video explaining the grip he had on MTV for years. Regardless of the topic, Patrick remains focused on facts and detail-oriented. For our readers who are music lovers, you’ve gotta check out the ‘Patrick Cc: Music‘ channel. On there, you’ll find original music that Patrick Cc puts together with up-and-coming artists. As if that’s not interesting enough, if you’re a gamer, you’ll love his ‘Patrick GG‘ channel, where he hosts all of his gaming content.

Patrick Cc is making the most of what YouTube has to offer. Through his impressive in-depth videos and other hard work, he’s created a unique connection with fans and artists that will last a very long time. Here’s another great video worth watching to kick off your trip down the Patrick Cc rabbit hole.

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Culture Music

Bops That Just Dropped: ONE37pm’s New Music Round Up

Every week a bunch of new projects, songs and snippets hit the airwaves and streaming platforms and it can be a tall task sorting through all of the noise. Luckily, ONE37pm is here to help keep you in tune with what should be on your radar. This week sees the release of some of the most anticipated debut projects in recent memory. New singles from heavy hitters have also arrived.


Coi Leray is ready to lead the way with her debut album, TRENDSETTER. The artist on the rise has been carving out her own lane with hit songs on both Tiktok and the Billboard charts and big energy. She received her first gold plaque for the Pooh Shiesty-assisted “Big PURR(Prrdd)” and followed up on the success of the hit with “No More Parties.” The platinum, Lil Durk-featured banger peaked at 26 on the Billboard Hot 100. Records like “TWINNEM” and her Top 40 collaboration with Nicki Minaj, “Blick Blick” have also gone off. The young artist with almost 2 billion global streams has so far been nominated for an American Music Award and a couple of BET and iHeartRadio Music Awards.

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B.I.B.L.E. – Fivio Foriegn 

Aye! Aye! Aye! The Brooklyn naive first appeared on most news feeds and in algorithms with his viral hit “Big Drip.” Since then, he’s become one of the faces of New York Drill off of the strength of standout performances on tracks with some of hip-hop’s finest. He put his best flows forward on Drake’s 2020 mixtape cut, “Demos” and upped it from there with a scene-stealing verse on “Off The Grid,” from Ye’s Grammy Award-winning Donda. Now he’s ready to take center stage with B.I.B.L.E. The 17-track album features the singles “City of Gods” and “Magic City”, as well as contributions from Quavo, DJ Khaled, A$AP Rocky and of course Ye, who serves as the project’s executive producer.

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Misunderstood – B-Lovee

While Pop Smoke and Fivio Foriegn have taken Brooklyn Drill worldwide, several Bronx bombers have been putting their own spin on the aggressive style of rap. One of the artists to emerge as a leader in the Bronx Drill sub-genre has been B-Lovee. The 22-year-old rapper reps A Boogie Wit Da Hoodie’s Highbridge the Label imprint and has amassed fans and followers with hard-hitting bangers, collaborations with the likes of Kay Flock and catchy tunes. His breakout single, “IYKYK” currently has over 14 million Youtube views and is featured on his first official EP, Misunderstood.

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Fivio, Coi and B-lovee weren’t the only hitmakers to drop heat this week. Lil Baby, Action Bronson, Jack Harlow, 42 Dugg & EST Gee, Yung Lean, Soulja Boy, Vince Staples and others also premiered new bops over the course of the last seven days. Tap in with our new weekly playlist below and don’t forget to come back next Friday and every Friday after that for a round up of the best of what’s new in music.

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Culture Music

Fivio Foreign Discusses “B.I.B.L.E” And Working With Kanye West

Since Fivio Foreign broke onto the scene with his hit single “Big Drip” three years ago, his career has been a case study of how an artist deals with sudden success. Once an artist stuck within New York City’s busy rap scene, Foreign has experienced various highs (collaborating with Drake, and Quavo) and lows (losing close friends Pop Smoke, King Von, and T Dott Woo to gun violence) but is still standing, this time bigger than ever.

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Following his stellar verse on Kanye West’s Donda via “Off The Grid” last summer, the Brooklyn, NY native has seen his star significantly rise. Alongside West becoming a frequent collaborator of his, the multi-time Grammy-winning rapper and producer is the executive producer of Foreign’s biggest project yet, B.I.B.L.E (April 8th). “Me and ‘Ye got a lot in common,” Foreign said. “We’re both spiritual people and try to make things as normal as possible.”

B.I.B.L.E, a 17-track effort that includes notable features from Quavo, Lil Yachty, and DJ Khaled, witnesses Foreign maintain his signature sound while still improving as an artist. A greater effort was exhibited in his songwriting, and experimentation with different melodies. As the conversation surrounding Foreign now turns to his newest body of work, he’s confident in what he will do next.

Last weekend at the Dreamville Festival, ONE37pm spoke with Fivio Foreign about making B.I.B.L.E, what it’s like working with Kanye and Nicki Minaj, and more.

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ONE37pm: What was your biggest lesson learned while making B.I.B.L.E?

Foreign: I learned you can’t go crazy on records before you send them to people. It’s best to send them a little something such as a hook, just so they can be comfortable with what they’re hearing and how they can perform on it.

ONE37pm: On a project that has so many features, how did it come together?

Foreign: S***, it was all love and vibes because of our relationship and how we rocked with each other. They understood the cause and the movement so, with all of those features, I’m happy because I actually look at them a certain way.

ONE37pm: You have this ongoing and positive rapport with ‘Ye who is executive producing your album. What made the two of you click?

Foreign: We relate in a lot of different ways, especially with how much we believe in God and that helped me a lot.

We initially connected because of the freestyle, I did on [Funkmaster] Flex after I came home and he loved one line for when I said “I got a question for the Reverand/if you kill a killer, do you go to heaven?” and ‘Ye said “I need bars like that on my album.” The next thing, I know I’m on the jet to Atlanta and the rest is history.

ONE37pm: To further speak about New York City, you recently collaborated with one of the city’s greatest MCs in Nicki Minaj. How important was that for you?

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Foreign: It means a lot. Salute to Nicki and everyone who is coming into the drill world and supporting it. It means a lot to us who’ve been a part of the drill community from the beginning because people forget this sound wasn’t always worldwide.

We {drill rappers} were just speaking to our communities about what was happening and how we lived. So for Nicki to come through, especially as someone from the city who is big, and do a record with me is nothing less than big.

Culture Music

How T-Shyne Got Kevin Durant to Executive Produce His YSL Debut

Young Thug has a knack for identifying talent. Just take a listen to 2021’s Slime Language 2 and you’ll see for yourself. The compilation album highlighting the ATLien’s Young Stoner Life imprint features all-star performances from the likes of Gunna and Lil Keed, while also helping to introduce the emerging YSL members to the masses. One of the shining stars on the project — which debuted at No. 1 on the Billboard 200 album chart — is T-Shyne.

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The Granada-born, New York-bred rapper first made a name for himself with cosigns from TM88 (the producer behind Lil Uzi Vert’s “XO Tour Llif3” and Drake’s Future and Young Thug-assisted “Way 2 Sexy”) and records like “Andre 3K.” However, after linking with Thugga, T-Shyne has been taking things to new levels. 

T-Shyne officially joined Young Thug’s dream team in 2020, following years of building a friendship with the eccentric rap star. “We built up a family bond before I even signed,” says T-Shyne. “I went on tours and all of these things before I even signed. We really built a relationship. Like even before Thug knew I was making music that was my mans.”

Those family vibes led to a few alley hoops for T-Shyne. Thug commissioned Shyne’s lyrics and melodies for several tracks including, “Stressed” – the J. Cole-featured standout from Thug’s recent No. 1 album, PUNK.

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Prepared to further prove that he can stand on his own, T-Shyne recently delivered his sophomore project, Confetti Nights. The 15-track project houses the singles “Top 5”, “30 for 30” and “Feed The Fam” as well as contributions from Gunna, Meek Mill, Nav, JID, Swae Lee, and producers like Wheezy and Supah Mario. Confetti Nights was also executive produced by the one and only Kevin Durant. 

“The thing about KD and Thug is that they give you their honest opinion. They are just going to tell you how they are feeling and keep it real with you, which is what you want, right? You don’t want someone just being a Yes-man all day,” says T-Shyne.

On the eve of the release of the anticipated Confetti Nights, T-Shyne chopped it up with ONE37pm about the inspiration behind his latest project, building with Young Thug and Kevin Durant, NFTs, and giving back.

ONE37pm: What’s behind the title Confetti Nights

T-SHYNE: The inspiration came from this photo of Kobe Bryant that I saw. It’s of him after he won a championship. He got his hands out wide and a bunch of confetti is falling down on him. I just thought that was a dope picture and I just wanted to create that vibe, you know? 

ONE37pm: Do you feel like you’re in that championship type of mode at this stage of your career? 

T-SHYNE: Just feeling like a rookie in the game that built his way up. Obviously, there’s still a way to go, but for me, this is that feeling right now. This is the first project under YSL, so you know it’s that feeling. 

ONE37pm: How does Confetti Nights compare or differ from your debut project The Immaculate?

T-SHYNE: It’s just so much growth. I’m hitting a lot of different styles and melodies on this one. The lyricism is crazy. You just see the growth 100%.

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ONE37pm: How did Kevin Durant get involved with Confetti Nights?

T-SHYNE: We really just started talking on Instagram. After that, we met at Rolling Loud NY. From there we just became cool. Obviously, when you build a relationship with someone you get cooler and I was just like it would be dope if he did the project. 

ONE37pm: Walk us through what KD Executive Producing your project looks like? 

T-SHYNE: He’s pulling up to the sessions, really giving his opinions on what he thinks of the songs. He’s really there. It’s not like some “I need your name” type thing. 

ONE37pm: One of your last major standout features was “Stressed” off of Young Thug’s PUNK. Knowing that J. Cole was on that record, did you feel the need to come even harder? 

T-SHYNE: Most definitely, because you know he’s going to come with one of those verses that you gotta keep up with. You know what I’m saying? It wasn’t pressure, but it was just knowing that you’re on there with Cole and Thug. That’s two legends already, so you gotta do your thing. And when people hear this song they are going to be like “Who’s this?” So you gotta do your thing on there. 

ONE37pm: Were you excited when you heard the response to the record? 

T-SHYNE: Ahh man. Definitely. That was amazing. 

ONE37pm: I first came across you and your music with the record “3K.” In what ways have you evolved as an artist since then? 

T-SHYNE: I understand the type of music I want to do better now. I understand what I want to do. I understand the sound I want. Like I was saying earlier, it’s just growth. I’m just exploring different lanes and everything now. You know what I’m saying?

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ONE37pm: You’re signed to YLS, but you had been working with Thug for a while before signing, what made you want to make that relationship official? 

T-SHYNE: We just naturally built a relationship and as he realized I was making music he was like, “bro you dope.” That’s really what it was. 

ONE37pm: Artists oftentimes have to plot those types of things out like “I have this relationship, how can I make it more official?”, but with you, it was an organic thing. How did that feel? 

T-SHYNE: Man, it was just dope. Like I said, that’s like family. I wasn’t expecting anything, so just having somebody like him wanting to sign me was just amazing.

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ONE37pm: Tell us about what inspired the “Feed The Fam” initiative, where you gave out free meals to families in need in The Bronx? 

T-SHYNE: Just living in the Bronx and being around the people and community. I feel like the Bronx is one of those boroughs that people kind of forget about. And it’s a beautiful place really. When I was there I didn’t really have much going on. I was down bad, really broke. So just to be able to give back felt good. I know how it was for me out there.  

ONE37pm: You’re also doing one in California. Is this something you’ll continue to do moving forward? 

T-SHYNE: I definitely want to keep doing it and continue to bring that love to different communities. 

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ONE37pm: You were born in Granada, spent time in the Bronx, and made a name for yourself in ATL — how has spending time in these very different environments shaped your sound? 

T-SHYNE: It’s just experience. Like if you’re just in one place all the time, what you may talk about and see is just going to be different from when you’re just all over. The vibe in the Bronx is going to be different from the vibe in Atlanta or the Hamptons or LA. So you know it just brings me into a lot of different vibes. And it’s something dope when I create. 

ONE37pm: You’re active in the NFT space. 

T-SHYNE: Yeah, I’m definitely rocking with it. I think it’s great. If you don’t know anything about it I would say just do your research first. A lot of people just jump into it and think it’s going to be some quick money. That’s not necessarily the game. Sometimes you might hold on to it for a year and the next thing you know it just blows up. It just depends. Some things will go up right away, but not everything. 

ONE37pm: How did you get introduced to NFTs? 

T-SHYNE: My boy had actually told me about it. He was trying to put this thing together. That was the first time I heard about it. I didn’t know much about it. But I started becoming interested. And then I did my own research. Then I realized this was a good space to get into.

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ONE37pm: What’s one thing you want listeners to take away from Confetti Nights

T-SHYNE: I just want them to hear the whole story. I want them to see from rookie year to the final year. To see the story and the come-up, because with a lot of things I’m talking about they can understand where I came from. I get personal on a lot of songs. It’s like a reintroduction type of vibe. Get to know me. After that let’s just go crazy.

Culture Music

The 12 Best Grammy Performances of All-Time

The 64th annual Grammy Awards are this Sunday, April 3rd at the MGM Grand Garden Arena in Las Vegas, with notable names such as Jack Harlow, Nas, Billie Eilish, and BTS amongst others taking to the Grammy stage for performances. Speaking of performances, we decided to take a look at what we feel are some of the best Grammy performances in the history of the show. Now keep in mind the very first Grammy Awards ceremony was all the way back in 1959, so we’re talking over 60 years of performances here folks.

Obviously, it would be hard to include 60 years’ worth of performances in one article, but we can narrow down several that have been considered/agreed to be among the best. These performances weren’t just memorable, but they left a lasting impact in the sense that they have been remembered years or even decades after they happened. These performances may have even played a part in taking the artist’s career to the next level or be a significant part of a defining era for them. So let’s take a trip down memory lane and revisit these classic gems.

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12. Prince and Beyoncé – 2004 Grammys

The 2004 Grammys were memorable for both Prince and Beyoncé. Prince had been largely out of the public eye for about five years as he battled his record label Warner Bros. for his masters (the rights to his music), and Beyoncé was in the middle of the promotional campaign for her first solo album Dangerously In Love.

Prince enlisted the services of the then 22-year-old Bey to open the show with a medley of his greatest hits from the 1980s and 1990s including Purple Rain and Baby I’m A Star. The two brought the house down, and Beyoncé would go on to add to her historic night by winning five Grammys and performing her single Dangerously In Love.

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11. Janet Jackson – 1987 Grammys

Janet Jackson is one of the undisputed musical GOATs, but in 1987, she was a youngin determined to blaze her own trail and separate herself from the comparisons of her famous family. Jackson’s third studio album Control was setting the charts on fire, and the 21-year-old hit the stage with producers Jimmy Jam and Terry Lewis to perform her hit record “What Have You Done For Me Lately.”

The performance was a simple one that consisted of just Janet, Jam, and Lewis, a few dancers, and loads of talent. Wowed by her incredible performance, the audience rewarded Jackson with an enthusiastic ovation.

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10. Eric Clapton – 1993 Grammys

In what remains one of the most emotional performances in the history of the Grammy Awards, Clapton performed his song “Tears In Heaven” as a tribute to his four-year-old son Conor, who had passed unexpectedly two years prior. Clapton went on to win both “Record of the Year” and “Song of the Year” at the ceremony.

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9. Kanye West and Jamie Foxx – 2006 Grammys

Kanye and Jamie Foxx linked up to perform their 2005 smash “Golddigger” at the 2006 Grammys. Joined by a marching band, West and Foxx were literally everywhere during the performance and got the crowd super hype. This is just our personal favorite due to the energy and nostalgia, but Ye also has other great Grammy performances such as “Jesus Walks” at the 2005 Grammys, and his “Stronger/Hey Mama” medley at the 08 ceremony.

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8. Alicia Keys – 2005 Grammys

Sometimes folks forget about Mrs. Alicia Keys, so that’s why we’re giving a reminder. It takes a ton of skill to wow an audience to the point of a standing ovation with a ballad, and yet she did just that. Playing the piano version of her 2003 single “If I Ain’t Got You” from her album The Diary of Alicia Keys, Alicia served vocals, expert piano playing, and beauty in this stunning performance.

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7. Amy Winehouse – 2008 Grammys

Boy, do we miss Amy Winehouse. While it will always stink that we lost such a superstar so early, we’re fortunate that she left us with her incredible music and performances to remember. The 2008 Grammys were Winehouse at her best with sultry soulful renditions of her songs “You Know I’m No Good,” and “Rehab.” Winehouse would later win the prestigious “Record of the Year” award for her 2006 album Back to Black.

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6. Adele – 2012 Grammys

Who do we need to talk to in terms of getting a clear video of this on YouTube? Is it YouTube? Adele, is it you sis? This performance was way too good to only have 1990s quality videos available of it. Nonetheless, 2011-2012 was all about Adele, and the 2012 Grammys were just a part of the artist’s iconic era. Performing “Rolling In The Deep,” it was just Adele and her microphone. That’s all that was needed, and the entertainer entertained.

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5. Tina Turner and Beyoncé – 2008 Grammys

The legends had a thing for working with Bey during the course of her early solo career, and this combination was a perfect one. Beyoncé had long drawn comparisons to a modern-day Tina Turner in terms of her performance style, look, and costumes, with Bey citing Turner as one of the artists that had influenced her the most growing up (behind the scenes footage shows Beyoncé literally skipping to Turner during their rehearsals).

The two legends performed Turner’s 1970 hit “Proud Mary,” and the crowd was on their feet the entire time.

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4. James Brown and Usher – 2005 Grammys

Usher is another artist that had the privilege of working with the GOATs during his younger career, bringing James Brown on stage for a “Caught Up/Sex Machine” mashup. Of course, James Brown is known as one of the greatest dancers of all time, and Usher is one of the greatest amongst his generation, so the performance included tons of dancing and intricate footwork. Needless to say, a show was put on.

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3. Whitney Houston – 1994 Grammy

Two things. First of all—how did the Grammys not feel compelled to get up out of their seats after a performance like that? What was their problem? Second of all—Whitney Houston was just unfair. You shouldn’t be that gorgeous and have a voice like that. It’s just simply not fair. That said, if you know music, then you are already aware of the impact of Houston’s I Will Always Love You remake from her 1992 movie The Bodyguard.

To say this song rocked the universe would be a massive understatement. With the success of the song and the movie, Houston was pretty much left with no choice but to perform the record everywhere, and the Grammys were on the promo trail. Again to the crowd—what were you thinking?

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2. Beyoncé – 2010 Grammys

So we’ve reached the point in this article where we have to decide which Beyoncé Grammy performance makes the final cut. It came down to this one and her 2004 Grammy performance of “Dangerously In Love” which we mentioned earlier. It was a tough call (especially since Bey ended the 04 performance with a dove landing on her hand which is a very hard thing to do), but we went with the 2010 Grammys performance of “If I Were A Boy” as it was 2004 Beyoncé, but even better.

Always known for continuously working on her craft, Bey’s stage presence, sharp vocals, and choreography had evolved immensely in those six years, which could especially be seen in the middle of the performance when she busted out her version of Alanis Morissette’s “You Oughta Know.” It was a ballad, pop, and rock show all in one, and boy was it good.

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1. Michael Jackson – 1988 Grammy

Last but not least—Michael Jackson. To set the scene a bit, this was the only time Jackson ever performed at the Grammys. He didn’t perform during the Thriller era (though he did show up to collect his eight Grammys), and he didn’t perform again after. Jackson opened up his set with his number one single “The Way You Make Me Feel,” switching to his other number one “Man In The Mirror” midway through. Jackson was joined by a church choir at the end, making this one of the most memorable performances in Grammy history.

Honorable Mention: Okay for our honorable mention we have Daft Punk performing “Get Lucky” at the 2014 Grammys, and then Kendrick Lamar performing “DNA” at the 2018 Grammys.

The 2022 Grammys will air live on April 3rd on CBS at 8:00 pm EST with Trevor Noah hosting the event. Tune in to see if your favorites win.

Culture Music

TikTok And Music’s Ever-Growing Relationship

TikTok and music go way back. After all, the company was started upon merging with, another Chinese video sharing app, which specialized in music content. In the earliest days of TikTok, many thought all of the platform’s music content would be dancing. At the time, a lot of it was. However, in the time since, TikTok and music have evolved in so many ways.

There’s so much ground to cover, but let’s start with the music community’s outlook on TikTok. At the beginning of TikTok’s emergence, there was a widespread reluctance to the change that seemed to be happening in the space. There was proof of concept from the start, like Lil Nas X’s “Old Town Road” setting Billboard chart records mainly via TikTok growth. This song flipped the industry upside down; everything that was previously known about marketing records was starting to be abandoned for this newfound bridge to the mass market.

In the time since “Old Town Road,” TikTok and music have both evolved, having much to do with each other’s growth. Today, you’ll notice much more of a presence from artists in general, along with the new era of curators. You’ll also notice that 99.9% of label acts that have been signed since 2019 have had some sort of TikTok backing – whether it be their own page or random growth built upon user generated content.

In early 2021, I was lucky enough to talk to Shav Garg, the co-founder and CEO of Indify, a tech-based music company dedicated to helping artists find their way forward in the industry. The company helps find artists investors, along with other pertinent roles like managers, marketers, agents, and more. When Shav and I spoke, I asked him what I thought was a tough question: “If you were to give one piece of advice to artists looking to grow, what would it be?” Shav quickly replied saying, “Use TikTok.” He elaborated, saying that the ideal sort of setup for an artist/investor relationship was one founded upon success on TikTok. If an artist were to start their song’s wave on their own page, it would obviously be a bonus. That way, there’s a clear way to build upon their prior success, using the assets they’ve developed to push them even farther. He then showed me Spotify metrics, solidifying his point about TikTok and Indify. Once an artist was able to create the initial rise in numbers for their song through TikTok, Indify would meet them halfway, and connect them to a music-loving investor with funds and a bulletproof marketing plan. The numbers told the rest of the story: artistic sucess. Shav would know, along with being a founder, he’s actually an artist himself. He’s consistently showing how effective TikTok and Indify are for artists through demonstrated action.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7060977606790794542" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@prettyboyshav" href="">@prettyboyshav</a> album 2 is sounding crazy 💿 <a title="indiepop" target="_blank" href="">#indiepop</a> <a title="newmusic" target="_blank" href="">#newmusic</a> <a title="unreleased" target="_blank" href="">#unreleased</a> <a title="jeremyzucker" target="_blank" href="">#jeremyzucker</a> <a title="conangray" target="_blank" href="">#conangray</a> <a title="alexander23" target="_blank" href="">#alexander23</a> <a title="immigrant" target="_blank" href="">#immigrant</a> <a target="_blank" title="♬ original sound - Shav" href="">♬ original sound - Shav</a> </section> </blockquote></code>

The blueprint of what true artist success looks like has long been debated in music. However, TikTok and companies like Indify are proving to be a guiding light towards an effective route. Everybody’s journey looks different, yet somewhat mandatory approaches are emerging lately. For example, one of our latest music articles about Russ and Ktlyn’s “Handsomer” remix explains the relevance of the duet format. What started as an open-verse TikTok flaunting a nearly complete song, turned into a chart-topping record that fans felt like they were a part of.

Duets are proving to be one of the best ways for artists across the globe to connect, allowing no bias besides the quality of the music. The numbers don’t lie, the best responses are typically met with the best metrics. Just like we mentioned in yesterday’s article about Kaytranada, genre bending has become quite a trend since 2020, and TikTok has a lot to do with it. Especially the duet format. Imagine a Dancehall artist in the Caribbean looking for a feature and exposure, who then puts their incomplete song up as a duet. The song gets a reply from a Hip-Hop artist in Atlanta, who adds a completely unique flavor to the mix. Before you know it, genres are blended in a way that is directly relevant to the cultures surrounding the artists. This direct outlet provided by TikTok is blending genres at a faster rate and larger scale than ever before. Take a look at one of our favorite duets lately from Ahmad Anonimis, who we recently covered on our ‘7 Recent Releases Worth Listening to‘ piece:

<code><blockquote class="tiktok-embed" cite="" data-video-id="7079448745829649710" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@ahmad_anonimis" href="">@ahmad_anonimis</a> Who got that flow 🥴🏕<a title="ahmadanonimis" target="_blank" href="">#ahmadanonimis</a> <a title="duetwithme" target="_blank" href="">#duetwithme</a> <a title="openversechallenge" target="_blank" href="">#openversechallenge</a> <a title="fyp" target="_blank" href="">#fyp</a> <a title="duet" target="_blank" href="">#duet</a> <a title="freestyle" target="_blank" href="">#freestyle</a> <a target="_blank" title="♬ original sound - Ahmad Anonimis" href="">♬ original sound - Ahmad Anonimis</a> </section> </blockquote></code>

In addition to duets, we’re seeing the emergence of a new age of curators. Curation was mainly based upon playlists, YouTube reviews, and Instagram posts in the music space prior to 2020. After the turn of the decade, TikTok began putting their curators at a higher platform than those of the past, through the wild amount of consumers that their content would be put in front of.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7079133050667371822" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@arijelkins" href="">@arijelkins</a> Made an entire playlist of songs that make you feel like a villain called “you’re a villain @arijelkins” <a title="villain" target="_blank" href="">#villain</a> <a title="layto" target="_blank" href="">#layto</a> <a target="_blank" title="♬ Houndin - Layto" href="">♬ Houndin - Layto</a> </section> </blockquote></code>

Music lovers like Ari Elkins, Kooze, and OneTrackMind began to come through the fold, bringing with them a brand new approach to putting people onto music. Ari’s approach is showing off his impressive music finds while dancing in the background, which led him to be featured in Rolling Stone, partnering with blogs like Fashionably Early on playlists, and other notable cross-platform work. Kooze’s is mixing two songs that would previously seem unmatchable, bringing in the DJ aesthetic into the TikTok-sphere.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7055421674811952430" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@koozebane" href="">@koozebane</a> “A Milli” by Lil Wayne x “What’s Luv?(feat. Ashanti)” by Fat Joe @herculesdj <a title="herculesdj" target="_blank" href="">#HerculesDJ</a> <a target="_blank" title="♬ original sound - kooze" href="">♬ original sound - kooze</a> </section> </blockquote></code>

OneTrackMind is like a blog, but translated to TikTok. OTM has gotten co-signs from Adin Ross and Cole Bennett, after their consistent streak of relevant, engaging content that seems to never end. The interesting part about the curation space is that it’s evolving faster than most other sides of music on TikTok. While most blogs are in the process of adapting to TikTok, you can bank on them reappearing with a slightly different approach in the near future.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7080322364851932422" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@onetrackm" href="">@onetrackm</a> Reply to @emerson_ok WHO ELSES STORY SHOULD I COVER⁉️🤔 <a title="kingvon" target="_blank" href="">#kingvon</a> <a title="lildurk" target="_blank" href="">#lildurk</a> <a title="gherbo" target="_blank" href="">#gherbo</a> <a title="chicagorappers" target="_blank" href="">#chicagorappers</a> <a title="chicago" target="_blank" href="">#chicago</a> <a title="youngchop" target="_blank" href="">#youngchop</a> <a title="vicmensa" target="_blank" href="">#vicmensa</a> <a title="lilreese" target="_blank" href="">#lilreese</a> <a title="otf" target="_blank" href="">#otf</a> <a title="onlythefamily" target="_blank" href="">#onlythefamily</a> <a target="_blank" title="♬ original sound - I think i’m pretty swag" href="">♬ original sound - I think i’m pretty swag</a> </section> </blockquote></code>

As artists that have formerly excelled on DSPs are getting acquainted with TikTok, we’re seeing new unheard-of acts emerge at a rate that’s never been seen before. This is of course thanks to TikTok’s algorithmic approach to pushing quality content to the forefront.

Here are a couple noteworthy acts that have seemingly popped up out of nowhere:

<code><blockquote class="tiktok-embed" cite="" data-video-id="7079223331035090218" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@in.iko" href="">@in.iko</a> my virtual concerts in 3 days and tix are still on sale ! <a title="voiceeffects" target="_blank" href="">#voiceeffects</a> <a title="fyp" target="_blank" href="">#fyp</a> <a title="acapella" target="_blank" href="">#acapella</a> <a title="rawvocals" target="_blank" href="">#rawvocals</a> <a target="_blank" title="♬ original sound - Iniko" href="">♬ original sound - Iniko</a> </section> </blockquote></code>

<code><blockquote class="tiktok-embed" cite="" data-video-id="7039358314597174534" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@annenmaykantereit" href="">@annenmaykantereit</a> @Giant Rooks <a title="annenmaykantereit" target="_blank" href="">#annenmaykantereit</a> <a title="cover" target="_blank" href="">#cover</a> <a title="tomsdiner" target="_blank" href="">#tomsdiner</a> <a title="fyp" target="_blank" href="">#fyp</a> <a title="duet" target="_blank" href="">#duet</a> <a target="_blank" title="♬ Tom\u0026#039;s Diner - AnnenMayKantereit \u0026#038; Giant Rooks" href="'s-Diner-7039358292132367109">♬ Tom\u0026#039;s Diner - AnnenMayKantereit \u0026#038; Giant Rooks</a> </section> </blockquote></code>

AnnenMayKantereit is a band whose cover of Giant Rooks’ “Tom’s Diner” is now at over 12M cumulative likes between both band’s posts on TikTok. The cover ended up being posted on DSPs, and is now about to break 60M streams on Spotify alone. You’ve most likely heard this snippet, but take a deeper look at the artists behind it.

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TikTok is shaping a new world across countless areas; music just happens to be one of the areas most influenced by the platform’s presence. This relationship between TikTok and music is just getting started, and it’s creating copious opportunities as it launches gracefully.

Culture Music

Kaytranada Is a Genre-Bending Producer You Need to Know

After being born in Haiti, Kaytranada moved with his family to Montreal, Quebec in Canada. From a very young age, he was heavily inspired by family members to have an affinity towards music. You might recognize his name from our Lofi House article, which covered one of the many genres Kaytranada is known for.

Kaytranada’s father, a frequent listener of Bob Marley and Michael Jackson, would show him great music and the equipment used to enjoy it from a young age. His sisters then showed him how to use the internet to further immerse himself in music, introducing him to Limewire and other relevant applications. In the time thereafter, Kaytranada and his brother began to produce their earliest music via Windows’ stock audio recording app. As if his family didn’t already set the stage enough, his cousin then introduced him to Virtual DJ, a DJ software that Kaytranada found a way to produce on. His earliest beats were made on Virtual DJ, which is incredibly rare.

Kaytranada (via Complex)

Music is as important as air.

As intriguing as his use of a DJ app to make music was, he was soon ready to move on to bigger things. A fellow Canadian music-maker and close friend, Lou Phelps, then showed him how to use Fruity Loops (FL Studio), which is a DAW (Digital Audio Workstation). From here, Kaytranada had all the tools he needed to blow up.

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Throughout all of this progress, his mother remained adamant that he continue his education and finish high school. By the time he started expanding his career and making money through internet platforms like YouTube, MySpace, and Bandcamp, he was working even harder than before. He started DJ’ing at nightclubs around his city while finishing high school, and before he knew it, he was invited to LA to perform his first-ever Boiler Room set. Little did he know this set would begin a long, tight-knit relationship with the company, leading to sets in NY and Montreal in the near future. His Montreal set is one of the most popular Boiler Room sets of all time.

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After returning from LA, it was clear he was ready for tour in Europe; and when he failed a major test in school, he decided to make the decision to drop out and trust fall into the momentum he’d created for himself. The ensuing tour and those to follow would propel Kaytranada into stardom, while he stayed true to his passion throughout.

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Just like all of his earlier work, his 2016 debut project ‘99.9%‘ was produced in his parents’ basement in Montreal. Unlike most other artists’ work at the time, Kaytranda’s project couldn’t be assigned a genre to define. This would be one of the first projects before 2020 to demonstrate that sort of quality. Now, genre-bending has become somewhat of an expectation in music, and it’d be foolish to not give Kaytranada his credit for being an early pioneer of that wave.

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A passionately driven artist, Kaytranada made sure to have a hand in everything creative surrounding his brand, including the video content. He would co-direct his tour content from his ‘99.9%’ album and even more down the line. In the time since his debut, he’s only continued to improve and build upon his wildly unique foundation. He followed up ‘99.9%‘ with ‘Bubba,’ and somehow found a way to set the bar even higher for his work. Since ‘Bubba,’ he’s continued to drop fire music. He actually won Best Dance/Electronic Album at the Grammy’s for his ‘Bubba‘ project. Most recently, he’s dropped a single with upcoming vocalist Joyce Wrice, “Iced Tea,” and it’s a heater. Check it out for yourself.

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Culture Music

ICYTWAT Sounds Like He’s From The Future

Chicago native ICYTWAT has been highly acclaimed for his music in the underground for years, on both the production and recording side. His beats are in a league of their own, and his vocal approach is starkly different than his contemporaries’. The veteran music-maker spent a chunk of his early career as a member of rap group Divine Council, alongside Cyrax, $ilkmoney, and Lord Linco. From there, he has added an incomparable amount of depth to his work; his beats have gotten even better, along with his recording ability.

ICYTWAT is shining in his solo career, but also made a recent buzz for his signing to A$AP Rocky’s creative agency, AWGE. He signed as a duo with his rap comrade Thoto, under the group name ThotTwat.

Thoto was on tour in 2019 with Rocky in Canada and Europe; when the infamous incident went down, Thoto was also in jail with Rocky, and got released at the same time. In the time shortly after, Rocky brought Thoto and ICYTWAT out for his Rolling Loud 2019 set, which was an explosive entrance for the duo.

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As ICYTWAT and Thoto collaborated over time, they made hits that have left their die-hard fans begging in the comments. They even collaborated on music with Rocky, which they gave fans a peek at in their 2021 Rolling Loud performance together.

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Outside of his budding collab project with Thoto, ICYTWAT has still continued to release his own music and innovate his sound further. What’s crazy is that if you listen to his earlier work, you’ll notice it still sounds futuristic from today’s standpoint. Considering his first DSP drop was in 2015, that’s really saying something. His latest project, ‘Siddhi,’ is a great indication of where he’s at sonically, and is elaborated upon with his follow up EP, ‘Eyez On Em / Love Who?’. If you’re new to ICYTWAT, here’s your chance to get familiar to this groundbreaking music act out of Chicago.

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Culture Music

Russ’ “Handsomer” Remix Has Quite The Story Behind It

At the start of February, Russ dropped a new single, called “Handsomer.” After releasing the song, he put an open verse challenge up on TikTok, and said he was looking for a feature for the remix.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7060634195990727942" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@russ" href="">@russ</a> Reply to <a target="_blank" title="♬ HANDSOMER OPEN VERSE CHALLENGE RUSS - RUSS" href="">♬ HANDSOMER OPEN VERSE CHALLENGE RUSS - RUSS</a> </section> </blockquote></code>

Russ has built a reputation for getting crafty with his social media presence and using that presence to build leverage. From collaborating with upcoming artists like KidSuper’s on his cover art, to using IG engagement to strategize song releases, Russ has his finger on the pulse of his career and the world around him. This latest drop highlights the same notable aspect of Russ’s career, but this time, he leveraged TikTok to make major noise in the music world.

Ktlyn, a female rapper from San Diego, decided to give it her best shot. As her rapidly-growing fanbase has found out for themselves, Ktlyn is ridiculously talented. Her video for the “Handsomer” challenge quickly became the top response to Russ’ video, and is currently at 23M views and 3M likes. Russ selected Ktlyn’s verse to be on the official remix, and within the first week of its release, the remix started charting on Billboard and Spotify.

<code><blockquote class="tiktok-embed" cite="" data-video-id="7062508521748696366" style="max-width: 605px;min-width: 325px"> <section> <a target="_blank" title="@ktlynraps" href="">@ktlynraps</a> I won’t lie that extra coin don’t hurt 🤣 @russ eng @brendangone <a title="handsomer" target="_blank" href="">#handsomer</a> <a title="russ" target="_blank" href="">#russ</a> <a title="rap" target="_blank" href="">#rap</a> <a target="_blank" title="♬ HANDSOMER (Remix) (Feat. Ktlyn) - Russ" href="">♬ HANDSOMER (Remix) (Feat. Ktlyn) - Russ</a> </section> </blockquote></code>

This single is a preview of a trend that will continue to grow in prevalence as TikTok expands: the duet remix. As artists are getting more acquainted with the platform, it’s starting to find a place in their art. Russ has been actively contributing on TikTok, and in return, he found himself charting yet again, thanks to Ktlyn and the TikTok users who drove this hype.

While many artists have shown reluctance to being present on the platform, here’s a golden example of why it’s the place to be. Russ could’ve asked an established artist for a feature, but by including the audience in the process, he managed to land a perfectly fitting feature and some of the best promotion possible. This simple yet effective tactic got Russ and Ktlyn on the Billboard charts. That says a lot about TikTok, and what the future holds for artists on the platform. It doesn’t matter if you’re an already-established act like Russ, or an up-and-coming act like Ktlyn.

Although she’d already been gaining traction prior, this official remix has launched Ktlyn even further in her career. What started as a shot in the dark has evolved into an unforgettable moment for Ktlyn, Russ, and all of their fans.

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Culture Music

Krool Toys Makes Timeless Music Collectibles

Krool Toys is becoming well-known in the music community for their creativity, innovation, and attention to detail. You might recognize the name from our article on their Dogémon NFT game release from last May. We figured it necessary to further highlight this toy-making duo, Stefan Cohen and Tia Chinai, whose marvelous products are bringing nostalgia and inspiration to music lovers around the world.

I had the pleasure of interviewing Stefan and Tia a couple years ago, and one thing in particular that caught my attention was their shared appreciation for the creation process. As they’ve released more and more pieces, it’s clear that appreciation remains as their skills and capabilities have improved.

Krool Toys has defied the boundaries that many thought existed in the collectible world, making playable GameBoy games for some of our generation’s favorite artists like Lil Uzi Vert, Future, and Playboi Carti.

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Krool Toys does much more than GameBoy games; the team has come up with countless other seamlessly executed out-of-the-box ideas. Whether it’s PS2 games, GameCube games, air fresheners, dolls, action figures, or puzzles, the same thorough and innovative nature of Stefan and Tia is transmitted through the product. Consistency is no easy feat, but Krool Toys makes it seem effortless.

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The team partners with music companies and artists to help give fanbases unforgettable experiences. When you’re making items this remarkable, the collectibles are bound to leave a lasting impression for the fans who collect them. Just when you think you know what they’re gonna drop next, Krool Toys somehow manages to exceed expectations, time and time again. Their releases are becoming as exciting to follow as some of the A-list talent that they collaborate with. Even though they’ve been working from long distance due to travel restrictions due to COVID, the future is unarguably bright for these two young creatives.

No matter if you’re a toy lover, music fan, or just into art in general, Krool Toys will make quite the impression on you. Their creativity, focus, and learning abilities are fueling a brand that has the potential to be around for a very long time.