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Entrepreneurs Grind

How eBay and Sneaker Con Are Elevating The Sneaker Community

The 2021 Sneaker Con trail continues to blaze, this time with a weekend stop in the city of Atlanta where hundreds of sneakerheads gathered to buy, sell, and connect with fellow sneaker lovers who share the same passion. ONE37pm attended the event for the first time this year, and met with eBay’s General Manager of Sneakers, Garry Thaniel to discuss the over $21B retail sneaker market, the $2B resale sneaker market, and what makes eBay the number one marketplace for sneaker reselling – including eBay’s Authenticity Guarantee and zero seller fees. 

eBay

With eBay recently reaching over one million items authenticated, the sneaker category continues to explode on the platform with an average of 1.64M sneaker listings each day. Last year eBay sold a total of 7.69 million sneakers in North America with an average of 15 pairs of sneakers bought every minute on eBay, while also boasting their fastest-growing – yet frequently under-served community of female sneaker collectors and enthusiasts in an estimated $80 billion market.

The women’s sneaker category is another fast-growing area on eBay growing more than 80% through the course of 2020, and sales of men’s sneakers bought by female shoppers doubled over that same period.

We spoke with Thaniel more about the continued sneaker growth on eBay, and what we can expect in this final quarter of 2021 and the beginning of 2022.

eBay

ONE37pm: What’s it like being here in Atlanta for Sneaker Con?

Thaniel: It’s great being here! I love Atlanta, and there’s a lot in the sneaker culture that is blowing up from here. ATL is definitely an influential place, and eBay is here partnering with Sneaker Con. We’ve been at the forefront and the OGs to some extent when it comes to the resell market online specifically. This is a great opportunity for us to also show people what we are doing in terms of the authenticity booth we have, and we just hit a milestone of authenticating one million pairs of sneakers which is amazing.

We’re also not charging any fees right now for people to sell on eBay. On average we save people roughly $17 to $20 million dollars in authentication fees. We want to get exposure and show people what we are doing!

ONE37pm: You guys aren’t new to this as people have been buying and selling sneakers on eBay since the very beginning. Can you talk a bit about that evolution?

Thaniel: We’re always trying to make sure that we evolve to meet the market’s expectations. When we first started, authentication wasn’t table stakes and now it is. How the marketplace is going gets us excited in the eBay community. We’re aiming to make eBay the most inclusive sneaker community out there including the older people like myself who bought their first limited edition sneakers on eBay.

Whether you are like me and want to search and find the most rare thing or just a person that wants to look fresh. I’m the kind of person who will go down a rabbit hole of searching for what I want. Ultimately it’s our goal to make the sneaker community as welcoming as possible.

ONE37pm: Is there a specific sneaker you’ve seen in 2021 that’s popping off?

Thaniel: The Travis Scott shoes, Fragment, and Dunks have been huge for us this year. Dunks are up over 300 percent, and then of course the Jordans. Yeezys are up significantly on our platform as well, but then we also have some stuff that you wouldn’t expect. Donovan Mitchell’s adidas D.O.N. is up over 100 percent for us in sales. Kawhi Leonard’s sneaker releases are up over 400 percent.

ONE37pm: Could you give us a little more insight into the authentication process?

Thaniel: We have partnered with Sneaker Con to authenticate every pair of shoes that’s over $100. We have a process where they look at everything on the shoe in terms of the stitching, labeling, smell, etc., but they will also look at smaller things like the box, the picture on the box, and the paper in the box.

For many people sneakers are investment pieces that are an alternative stream of income, and with anything you are investing in, you want to make sure you have the real deal. Sneaker Con has an amazing team, and this process gives us the trust of sellers using the platform while obviously gaining the buyers confidence as well. 

ONE37pm: What makes eBay the best?

Thaniel: For me eBay is the best for two reasons. First because we have anything that you are looking for across our platform. There’s a lot of gems that you can find here that range from brand new to pre-owned rare gems. The other reason is our place in the community. As I said before, we want to make sure everybody feels welcome in our community. This was the first place I found my most expensive pair of sneakers.

When I was in college around 2001 and 2002, I wanted a pair of the Tim Duncan Foamposite Max shoes from 1998. I didn’t have the money to buy them when they came out, but in 2002 I did. I found them on eBay and to this day they are in my closet. When I wear them people pause. That’s why we are the best because we have a platform to allow people to tell their stories. Most sneakerheads will tell you that they got their start on eBay.

ONE37pm: We’re heading into the holidays and the first quarter of 2022. What can we expect?

Thaniel: I think we’ll continue to see sneakers being one of the top sneaker items. Our business has seen triple digit growth. I’ve been in touch with many of the sellers in our buying community when it comes to items people are most excited about, and I think you will still see people buying a lot of the items they’ve always wanted like Travis Scott, New Balance, Dunks, etc. As much as new releases will be super important, so will the things people have been watching for a while that they are finally going to pull the trigger on. We are already excited about 2022, and many of the things that we are working on right now on eBay to better serve our customers.

Be sure to follow eBay on Instagram and Twitter for more exciting updates.

Categories
Careers Grind

ONE37pm Is Growing FAST. Want to Join the Team?

For the three years that ONE37pm has been a presence online, we’ve learned never to settle and, perhaps most importantly, stay curious. We’ve grown and evolved into what we are today, a one-stop-shop for all things you’re intrigued by, whether that be NFTs, Gaming, Music, Sports Cards,  Sports, Culture, and everything in between.

As ONE37pm emerges on the other side of those three years, we’re looking to grow again, and we need your help to do so. We are looking to expand our team across all areas, including editorial, content creation, operations, and beyond.

Are you looking to get into the world of content creation? Take a look at the roles listed below, send us your info, and let’s talk.

LINK TO APPLY

Editorial
  • Proper Football Producer, Resident 
    • Do you have a passion for all things Footy? Are you a natural creative? ONE37pm is hiring a resident producer to focus on creating motion and static assets across social media and help support our soon-to-launch Proper Football Podcast. Does this sound like you?
  • Gaming Editor
    • The gaming world continues to evolve daily, and the entire notion of what defines gaming is currently being rewritten. We have the ambition to help define these narratives while shining light on emerging players, creators, developers, and publishers alike. Whether you’re an avid gamer yourself or just find yourself on Twitch 24/7, we’re looking to bring on someone to help further define ONE37pm’s role in the space in both our editorial coverage as well as IRL/virtual events. Oh… and we believe blockchain gaming is going to be BIG!!
  • Sponsored Content Resident
    • At ONE37pm we work with many partners throughout the year in a variety of different programs, from content series on TikTok to driving messaging for back to school programs through an array of live-streamed interviews. This residency position will work closely with the team focused on partner relations & campaign success.  For this position there will be an array of tasks, including being a part of the scope strategy, ideation, creating deadlines and timelines, communicating with the team via our project management tool Asana to track progress per campaign  and more. 
  • Emerging Profile Editor, Resident
    • You’ve got your finger on the pulse. Whether it’s a designer, WEB 3.0 builder, athlete, architect, or burgeoning style icon, you stay up to date on all of the emerging faces of style that are about to pop off. The Emerging Profile Editor will be responsible for ideating, interviewing and writing profiles on up and coming talent likely to be the next big thing.
  • Sneakers Editor, Resident 
    • The world of sneakers moves incredibly quickly. We’re looking to bring on someone steeped in the world of sneakers to help cover drops, developing trends in the sneaker world and the world of NBA kicks. The Sneakers Editor will be responsible for pitching/writing articles, social copy editing, reaching out to designers and more. 
  • Formula 1 Editor, Resident 
    • ONE37pm is looking to drastically expand our coverage of Formula 1. From lists of the best drivers in the league to breaking news during the season, the Formula 1 Editor will oversee every element of our burgeoning F1 coverage. Responsibilities will include article writing/pitching, social copywriting/ideation and more as the vertical develops. 
  • NFT Content Producer, Resident
    • You live and breathe NFTs. Your knowledge of the technology behind NFTs, custodial wallets, smart contracts, and the community is unmatched. You can create content with Adobe Suite for any platform while adding your 2 cents into the content to bring value to the audience to educate them more on the NFT world.  You have strong communication skills and work well in team/collaborative settings. 
  • Sports Cards Editor, Resident 
    • Must be energetic and enthusiastic with advanced knowledge of the sports card hobby, while knowledge of trading card games (TCG) such as Pokemon and Yu-Gi-Oh would be a bonus. Our Sports Card Editor should be creative and bring original informative content to the article’s audience, as well as be comfortable on camera making videos to promote their content on social media platforms such as Instagram, Tiktok and Twitter. Please be prepared to show examples of your writing and social media presence. 
  • NIL Editor, Resident 
    • Candidates must have a passion for sports and marketing and be prepared to report on all breaking NIL deals, as NCAA athletes pursue opportunities in this emerging space. Our Resident NIL Editor should be prepared to bring original informative content to the article’s audience, as well as be comfortable on camera making videos to promote their content on social media platforms such as Instagram, Tiktok and Twitter. Please be prepared to show examples of your writing and social media presence.
Operations
  • Web 3.0 Developer
    • Web 3.0 is here. NFTs are here. ONE37pm is looking to add a developer to the team to ensure we are at the forefront of new-age media. The world of NFTs is brand new and is changing practically by the minute, and we want someone who can stay ahead of that curve. If this sounds like you, we want to talk!
  • Instagram Portfolio Content Producer 
    • You grow Instagram accounts for fun, and you are innately good at it. Your main objective is to cultivate a community around Instagram accounts while posting content that brings value to the audience. You live and breathe in the Instagram content world. You can analyze trends, content, and templates that over-perform on IG and create your own original content for multiple Instagram accounts with large followings.
  • Community Management, Resident
    • You love building communities and have built communities before on Discord, Instagram, TikTok, YouTube, and Twitter. Responding to our audience’s questions and statements brings you excitement, and you have a ton of ambition for finding insights to help content perform better. You are well-versed at analyzing trends in the comments section and platforms as a whole. You can analyze and synthesize a trend you are seeing and provide insights to the entire team with clear next steps. Finally, you feel comfortable with working with our Lead Community Manager and have excellent communication skills. 
  • Resident Media Buyer
    • You have an interest in running ads, learning about bidding and placing campaigns within various digital platforms (ie: Google, Facebook, Twitter, etc) and managing the ongoing real-time optimization of live media to ensure goals. You will learn about campaigns, pacing, monitoring performance, and making changes when necessary. 
Creative
  • Video Editor, Resident
    • If you have an eye & the ability to execute to produce a great video built for the social media platforms and are passionate about creating them, we want to talk to you. As a video editor resident, you’ll be responsible for editing and creating content for ONE37pm, whether that be a TikTok, YouTube Short, promo clips, or even long-form videos; you’ll have your hand in all things video. You should be proficient in Adobe Creative Suite and eager to continue to learn and evolve in other efficient and effective ways to make social first content.
  • Graphic Designer, Resident
    • You’re an artist, a thinker, a practitioner of content, and someone whose creativity knows no bounds. As a Graphic Designer with ONE37pm, you’ll put all of the above to work. You should be proficient in Adobe Creative Suite and eager to continue to learn and evolve in other efficient and effective ways to make social first content.

Please note: Candidates must be US-based as we are unable to provide sponsorship for work visas.

Categories
Grind Money

A Guide to NFTs, and How They Are About to Revolutionize Pretty Much Everything

When first explaining NFTs, one usually starts with the following sentence:

NFTs stand for “non-fungible tokens”. 

A perfectly natural place to start, no?

But trying to understand an NFT through the expansion of its abbreviation is like answering the question “what is an mp3?” with “it’s a MPEG Audio Layer-3.” 

Well, yeah… but that answer doesn’t quite get to the meat of the thing.

A better answer? An mp3 is a file type that completely revolutionized entire industries by changing the way we share and consume audio. 

Yes, NFTs are “non-fungible tokens”. And sure, understanding what fungibility means is helpful (and we’ll get to that shortly). But it doesn’t quite get to the meat of the thing.

A better answer?

NFTs are a type of token that are going to completely revolutionize entire industries by changing the way we share and consume pretty much everything.

OK fine. Let’s get technical for a second.

A “fungible” asset refers to something that is interchangeable with another unit of that same asset. A good example of a fungible asset is the US dollar. If I exchange my $1 bill for your $1 bill, nothing really changes. While they are two different pieces of fancy paper, both bills represent the same exact value. That’s fungibility. 

Conversely, a non-fungible asset refers to something of a distinct value. There are no two exactly the same. A good example of a non-fungible asset is a house or a car. 

A non-fungible token is where things get really interesting.

Bring on the blockchain

Blockchain technologies allow us to implement a lot of radically new ideas that weren’t before possible. The first and so far most popular of these implementations is the creation and distribution of tokens. Perhaps you’ve heard of one called Bitcoin.

Bitcoin is a good example of a fungible token. One bitcoin is one bitcoin is one bitcoin. 

On the other hand, a non-fungible token allows us to create a digital certificate that represents a unique asset. We can attach these tokens to pretty much anything, including digital files—say, a photo, a video, an audio recording, or even this article. 

This allows us to create proofs of authenticity for digital content that can be owned, bought, sold and traded. Because these tokens are stored on an open and distributed blockchain (such as Ethereum), their embedded metadata and transaction history are completely verifiable by anyone in the world with an Internet connection. That means we can all know what digital wallets own what tokens at any given point in time. 

The implications of this are truly infinite, and we’ve just begun to scratch the surface of possibilities. So far, non-fungible tokens are being used to create industries around digital art, collectibles, gaming skins, digital land, and many many more.

Wait, digital art?

Yes. 

A great place to begin our journey into NFTs is in the now-exploding world of NFT art. As we now know, we can create a non-fungible token that acts as proof of authenticity for any digital file. So let’s say I jumped into Photoshop and made a really cool picture of a happy face. In fact, I’ve done exactly that…

https://zora.co/chaim/659
Matthew Chaim

Pretty dope, no?

Now, this happy face exists as a JPG file that I created in Photoshop, saved onto my computer, and uploaded onto this article’s web page. You, the reader, can easily drag this file onto your own desktop. Boom, there are now two copies of the “happy.jpg” on two different computers. This can be done a million times over by a million more people. Up until the advent of NFTs, this rendered the value of digital files near zero. If everyone owns it, no one owns it.

Enter NFTs, and everything changes

This time, after creating my happy face image, I mint it on the blockchain — a fancy way of saying that I turn it into an NFT. In fact, I’ve done exactly that.

Matthew Chaim

Now there is a 1 of 1 proof of authenticity certificate for “happy.jpg” that exists on the Ethereum blockchain, securely housed in my digital wallet. Anyone can verify this to be true on websites like Etherscan, which pull in the transaction history of everything done on the Ethereum blockchain. I can choose to put this 1 of 1 NFT of “happy.jpg” up for sale, and anyone can bid on it or buy it right away at its listed price. 

“But wait! I can still copy and drag the file onto my own computer a million times over. Why would anyone want to buy it?”

This is the initial reaction most people have when they’re first introduced to NFT art. Why would anyone want to own digital art if it can be infinitely copied and consumed by everyone?


Well, as the current owner of the “happy.jpg” NFT, I would like to say: please copy it! In fact, put it all over the Internet! Share it with all your friends! Turn it into a meme I beg of you!

Capturing the value of the Internet
Trevor (@whatdotcd)

The blockchain is the Louvre

NFTs allow us to completely transcend the supposed conflict between scarcity and abundance. We can now truly have our cake and eat it too. Content now gets to be both scarce and abundant. 

By creating a rare 1 of 1 NFT that represents a potentially famous and ubiquitously consumed file, we open the doors to capturing the value of viral content. Not by necessarily monetizing each instance that content is consumed, but by the value of that original NFT going up with the cultural significance of its associated art. 

It is like owning a Lebron James rookie card. You don’t own Lebron James. Everyone everywhere gets to watch him play basketball. But as Lebron’s stock in basketball and culture goes up, so does the value of the rare rookie card you own. 

The same is now true for memes! How glorious.

Another analogy that lands for some — and helped me understand all this as I first entered the world of NFTs — is that of the Mona Lisa.

So you might say, “I can just screenshot the happy.jpg image!” Yes, you can. You can also take a photo of the Mona Lisa with your phone. But you wouldn’t claim provenance over the Mona Lisa. In fact, the more people share their iPhone pics of the Mona Lisa, the more the painting’s cultural relevance continues to grow, and the more value the original painting has. 

We just all instinctively trust that the Louvre holds the real Mona Lisa. As @whatdotcd said in a recent Clubhouse room, “the blockchain is the Louvre.” Meaning, the open and distributed nature of a blockchain allows us to verify and trust the history and ownership of digital content, the same way we trust that the Louvre holds the real Mona Lisa.

Taking the mental jump into a whole new world

This is all very new to us, especially since we’ve all grown up in the first iteration of the Internet — an age in which we’ve learned to see digital content a certain way. There is, therefore a mental jump that we all have to take to understand these new concepts and to begin to truly taste their implications for ourselves. 

But rest assured, our grandchildren will not have to make this same mental jump. They will grow up in a world where digital content feels as distinct and tactile as physical objects do to us. 

What happens then? I for one can’t wait to find out.

A lay of the land

We will do a subsequent post on the emerging platforms in the NFT art world. If you’re itching to get exploring right away, here are some of the most popular NFT art marketplaces to get you going: 

SuperRare — Highly-curated 1-of-1 edition NFTs. The “gold standard” in the current NFT space. 

NiftyGateway — Fast-growing NFT market leading the pack in sales volume. Highly-sought after daily NFT drops, with popular visual artists and now celebrities getting involved. One of the few NFT platforms that accepts USD / credit card as payment.

Zora — Feed-style NFT platform in which the market of each piece is baked into the NFT itself and not run by the platform. Zora therefore doesn’t take a transaction fee on each sale like the other platforms. Creating NFTs is open for everyone. The Zora protocol is also open for anyone to build on.

Foundation — Beautifully designed and curated NFT marketplace with reserved bidding that, once met, unlocks 24-hour auctions. Creating NFTs is currently invite-only. 


Rarible — The most open and permissionless NFT marketplace. Anyone can create an NFT right away without needing an invite, and a roadmap is in place to make the platform community-run.

Makersplace — An invite-only creator NFT platform that accepts both Ethereum and fiat currency. Recently partnered with Christie’s auction house to sell the first fully digital piece at Christie’s, by artist Beeple. 


KnownOrigin — Quality NFT art platform with multiple weekly drops. Offers accepted in ETH.

Categories
Careers Grind

Insyde Shares His Inspiring Journey from Music to TikTok and Esports

Many teens dream of making music that will blow into virality online, yet it is often a dream, and almost never comes to fruition. Not so with former Chick-Fil-A employee turned internet celebrity, musician, and entrepreneur Insyde. He wrote and recorded a song and posted it to his SoundCloud account as a social experiment, opening the door for his rise to social media fame. Since then he has moved into posting viral TikTok videos, and he has become a manager for esports organization Azuric. ONE37pm got the opportunity to hear Insyde’s story in his own words:

I have always been interested in creating, even when I was quite young. From age 10 to around age 15, I was borrowing books from the library about filmmaking, graphic design, web development, and marketing. It didn’t matter that I only understood half of these books at the time. If I did not understand something, I would research until I figured it out. Most people view autism as a crutch, but I viewed it as a tool, it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

Like many people, I always had a feeling that I wanted to be famous. One day I decided to try an experiment just to see how viral I could go online with just the marketing skills I had learned online and from books I got from my local library. I had been listening to a lot of free youtube beats at the time, and I had one that I liked, so I just put it into a free recording app, and used the worst microphone ever and recorded a song. It took me roughly an hour total to record the song, then I posted it on SoundCloud, pitched it to some big repost accounts, and let it sit. I had a summer camp for a week the next day, so I went to that and never thought twice about it.

Insyde

Most people view autism as a crutch, but I viewed it as a tool; it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

Boy, was I in for a surprise when I got home and saw that I had over 300,000 streams in a week, and saw that my song was near the top of the weekly SoundCloud charts. I immediately got to work and got it released on all the major streaming platforms, such as Spotify and Apple Music. I even got a quick music video together and uploaded it on YouTube. I made sure all my social media accounts—like my Twitter account and my Instagram account—were branded the same and all linked on my SoundCloud profile. Being a digital marketing enthusiast, I employed various marketing strategies I had learned from online guides and the books I had acquired from the local library. Even then I could not predict the virality of the project; I never thought it would blow up to over 1 million streams in just a month, which is incredible even for many mainstream artists on SoundCloud. Don’t get me wrong, I had confidence. I knew it would work, but I was not prepared for the extent at which it would do so.

In early 2020, I decided to try my hand at other social media platforms, so I started focusing on creating content for the short-form video platform TikTok. My marketing experience—along with the attention to detail that came with my autism—led me to quickly figure out the TikTok algorithm, and I almost immediately had multiple videos go viral, totaling over 120 million views combined in a 3 month period. I remember when I hit 500,000 followers on Tiktok, which I celebrated in a Twitter post on April 10, 2021. 

In January 2021, I started my entrepreneurship journey into esports management when I joined esports organization Azuric as their general manager.

Esports is a quickly developing field, and most traditional businesspeople are overlooking it as a viable revenue machine, but with the internet being increasingly monetized, there are all kinds of opportunities to build large businesses based on esports. People just seem to hesitate and think esports is ‘too big of a risk’, and just get too scared to invest time and money into it. They are losing out on big opportunities.

I never dreamed that anything I could ever do would make any impact on many people at all. Yet here I am 2 years later. My music has been streamed millions of times; videos I have posted online have been viewed over 150 million times. It feels surreal, and at the same time I don’t feel the way I thought I would feel. 

Keep up with Insyde and Azuric on social media!

Twitter

Tiktok

Instagram

Azuric on Twitter

Categories
Grind Money

What Is Dr. Dre’s Net Worth?

When he first came around in the 1980s as part of World Class Wreckin’ Cru and N.W.A., predicting the way that Dr. Dre’s career ended up panning out would have been impossible. Three and a half decades later, Andre Young has earned himself a net worth of $820 million. Here’s how he did it.

Music

Throughout his career, Dre has sold millions of albums and singles and been a part of some classic tours.

Songs like ‘Still D.R.E.’, ‘Forgot About Dre’ and ‘The Next Episode’ from his 1999 album 2001 still make him a lot of money with big royalty checks today.

It’s also worth noting that Dre has produced big singles for other artists. A few months ago, KXNG Crooked was talking about working with Dr. Dre and implied that a beat from him costs $250k. Of course, when things get to that price, it’s rare that a musician actually makes that every time they do a song, usually settling for a lower price for a frequent collaborator or a trade of some sort.

Aftermath Entertainment

Although he’s undoubtedly made millions of dollars over the span of his own career (both with his own music and production for other high profile artists), Dr. Dre has been one of the Hip-Hop artists that has really proved how much other ventures can be financially lucrative.

In March of 1996, Dre left Death Row Records over concerns about Suge Knight’s financial situation. The same month, he teamed up with Death Row’s distribution label Interscope Records to form his own label, Aftermath Entertainment. The same year, he signed Group Therapy, The Firm, RBX, and King T to the label. None of those are massive names but were a great foundation at the time.

To date, Aftermath has been the home of some of the biggest names in the music industry. Some of its former acts include 50 Cent, The Game, and Busta Rhymes. Today, it’s arguably more successful than ever. Current acts under the label are Eminem, Kendrick Lamar, and Anderson .Paak. Em has been signed since 1998, Kendrick since 2012 and .Paak since 2016, which means that Dre has made millions off of his own artists. As he bragged on ‘Talk About It’, “still got Eminem checks I ain’t opened yet”.

Beats By Dre

In the summer of 2018, Dr. Dre and Jimmy Iovine launched the first line of Beats By Dre headphones, a company that they had founded two years prior. The line consisted of Beats Studio, Beats Tour, Beats Solo, Beats Spin, Heartbeats, and Diddy Beats, the latter pairs being collaborations with Lady Gaga and Diddy, respectively.

For years from that point, it wasn’t unusual to see Beats ad placements in many of the biggest music videos like Keri Hilson’s ‘Knock You Down’, Nicki Minaj’s ‘Pills N Potions’ and Soulja Boy’s ‘Turn My Swag On’, to name a few. Over years, with these placements and collaborations with many celebrities like LeBron James Lil Wayne, they had made a massive name for themselves and Apple took notice.

In May of 2014, it was reported that Apple was in negotiations with Beats to purchase them for $3.2 billion, which would be their biggest purchase of all time. The deal was officially announced soon after, with $400 million paid in Apple stock and the rest in cash. Dre owned 20-25% of the company at the time and the deal is widely known for dubbing him Hip-Hop’s first billionaire.

In 2018, Dre appeared at #98 on Forbes’ list of the year’s highest celebrity earners with $35 million. That was based only on the money he was still making from the Apple deal and music income from his back catalog.

Categories
Entrepreneurs Grind

How Alexys Feaster Is Creating Alliances In Sports And Entertainment

Over the past several years we’ve heard the phrase “More Than An Athlete” quite a bit. That same sentiment can be applied towards public figures in all areas of entertainment, and few people understand this statement more than CEO Alexys Feaster. Founder of The Kinship Advisors, Feaster focuses on creating alliances within the sports and entertainment industries with people who are committed to social justice and sustained impact on underserved communities. 

Alexys Feaster

Prior to developing The Kinship Advisors, Feaster was the former Senior Director of Player Development at the NBA where she focused on helping over 450 NBA players create programs and initiatives to enhance their life skills and development. That initiative included financial literacy programs and community engagement on a national level. During the 2018 summer off-season, Alexys executed the league’s first-ever voter registration drives, registering over 40 eligible players and incoming rookies during NBA Summer League and the NBA’s Rookie Transition Program.

Before beginning her work with the NBA, Feaster worked as the National Regional Surrogate Director for Obama’s reelection campaign, where she led strategy behind some of the biggest names speaking and performing during the campaign trail including Jay-Z, Mariah Carey, and Jon Bon Jovi. She was also the mastermind behind the creation of various political and social good digital campaigns, which included: Alicia Keys’ “We Are A Powerful Force”, the NFL’s “Gotta Vote”, and Jay-Z’s “The Power of Our Voice,” among others.

We recently spoke with Feaster to discuss Kinship, understanding athletes and entertainers beyond their careers, and where she hopes to see her company in the next five years.

Alexys Feaster

ONE37pm:  Let’s start with your company The Kinship Advisors which is dedicated to creating alliances within the sports and entertainment industries, and making those important connections with individuals who are actively involved with social justice and community impact. What has this journey been like for you so far?

Feaster: It’s been a mix of fear and excitement. I started Kinship in January 2021 in the middle of a pandemic and obviously post-George Floyd. Starting this business was scary coming from the corporate world, and it was kind of daunting wondering if I would be able to get clients that would follow me from the NBA and my work with Obama. After the first month, it became apparent that athletes and entertainers still have a need for resources that focus on their impact on the community. It’s been a grind for sure, and we have an evolving business model to ensure we are responding to the needs of our clients.

ONE37pm: We’ve always known that athletes and entertainers are more than their respective careers, but we’ve become even more in tune with that these past few years specifically as they have other interests and things they are passionate about. Can you personally expand more upon that and what you’ve seen from the athletes and entertainers you’ve worked with?

Feaster: It all goes back to the mid to late 2000s when I first began working with athletes and entertainers. I had a recording studio where musicians would come and record, and sometimes community issues such as gun violence would come up. Naturally, they would ask how they could help because some of them grew up in these environments. People don’t realize how much your environment shapes you⁠—it makes you who you are.

These athletes and entertainers got their shot⁠—their talent got them to this place but they have other interests too. They want to learn more, they are going back and building up their neighborhoods. We need to remember that public figures are human beings as well, and we need to have more empathy.

ONE37pm: You were previously the senior director of development at the NBA where you helped over 450 players create programs, develop life skills and financial literacy, etc., while also creating the league’s first-ever voter registration drives. You also worked as the National Regional Surrogate Director for Obama’s reelection campaign. How did your experiences there prepare you for what you are doing today?

Feaster: It’s all intertwined! Even at the beginning of my career, I always thought about how I could help people do good within their communities. I was actually working on the Obama campaign before I went to the NBA. I brought in  DJ D-Nice and helped introduce and influence a lot of athletes and entertainers to get involved. Obviously, they wanted to because it was Obama, and he was our first Black president. They wanted to understand more. The Obama experience helped lead me to the NBA because I worked with some of the players during that campaign.

Everything has definitely come full circle. I started Kinship in January, and this has been a fifteen-year-long career. We still have a lot of work to do. I work closely with players and their families in terms of their passions and the specific impact they want to have in their communities. I want Kinship to be seen for doing it all!

ONE37pm: What does a day in the life look like for you?

Feaster: I have a morning routine where I journal, show gratitude and set my intentions for the day. That really helps me get grounded, and it’s a must-do. Once I do my routine, I check in with my team to see if I am the stop-gap, or needed for anything. I’ve also been doing a lot of traveling, meeting new people, thinking about new business, and letting more people know about Kinship. I am a life coach on Friday’s too! I’m fortunate to be able to speak to and learn from some of the best of the game.

ONE37pm: Where do you see Kinship five years from now?

Feaster:  I want Kinship to be the premier place for social impact advisory for people of influence. I work a lot with Jrue and Lauren Holiday, and they are changing the game for Black people. I also work with Ben Simmons on his philanthropic work and know that in five years, the Kinship will be the go-to company to advise athletes and entertainers on all their social impact goals. I am also focused on building up the Kinship and Kinfolk community which is all about building a network of influencers to use their collective power for good, to disrupt and make major impact.

I recently took a trip to Africa, and it was an affirmation of all that our ancestors did to pave the way for us and I feel a responsibility to continue to pay it forward through my work. I also want to tap into tech as a way to create connection and opportunities for underserved people and increase our impact across the world.  

Alexys has accomplished a ton through the course of fifteen years and there is plenty more to come. You can keep up with a lot of her latest updates via Instagram

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Entrepreneurs Grind

A Look At Tom Brady’s TB12 Brand With Co-Founder Alex Guerrero

The key to longevity as an athlete is health and consistency. At 44-years-old, Tom Brady has been able to have one of the longest and most successful careers in the history of professional sports, and as Brady begins this NFL season with yet another Super Bowl win under his belt, people are once again asking how he does it. If you want the answers on how he does it, look no further than TB12, the health and wellness brand he co-founded with longtime body coach Alex Guerrero in 2013. With the season back in full swing, we spoke with Guerrero about TB12, the importance of athletes caring for and maintaining their bodies, and how you can live a pain-free life. 

TB12

ONE37pm: You and Tom Brady launched TB12 in 2013. What was that process like then, and how has the company evolved since?

Guerrero: When I first started working with Tom, he couldn’t toss a ball without feeling pain. I worked with him using what would later be coined as muscle pliability, and he noticed a difference within two days of receiving his treatment. From there, our friendship and partnership began. I remember one day in 2012, we were sitting in Tom’s living room during a break in their offseason training and we reflected on the impact our work together had made on his ability to improve his performance.

I asked myself: If what we’re doing works for you, why wouldn’t it work for everyone? And so, the TB12 brand was born. TB12 is really a holistic approach to optimize pain management, performance, and recovery, with a focus on nutrition, hydration, and movement – and it can be applied to anyone. We are hoping to change the game for health and wellness globally and help people live their lives to the fullest and do what they love for as long as possible.

TB12 has a large and growing web presence, including virtual workout sessions.

The eCommerce store sells everything from pliability and performance equipment to the highest-quality nutritional supplements on the market.

ONE37pm:  These last few years one of the biggest questions in regards to Brady is how he has been able to achieve this type of longevity and stay in such great shape. Can you give us more insight into his overall process?

Guerrero: To perform your best is to perform pain-free. Tom and I work on several things to prevent overload to elbows and shoulders and maintaining mobility and strength through his hips and spine.  But the constant through it all was the hard work and determination that propelled Tom personally.  There are many ways to stay healthy, but one key part of longevity is muscle pliability.  For applying some of the practices of pliability that Tom works on,  you can roll out your muscles pre-and post-workout.

TB12

One of the best ways to experience deep-tissue manipulation is with a TB12 Body Coach whose process is modeled after my work with Tom. If you don’t have access to a Body Coach, you can perform pliability work at home using devices like the TB12 Vibrating Pliability Roller, our Vibrating Pliability Sphere, or our Vibrating Mini Sphere. The second way to get pliable is to pursue a lifestyle that minimizes inflammation, which comes from a balanced approach to nutrition and an emphasis on proper hydration. A lifestyle that supports your pliability also has to include a good amount of sleep, which helps your brain to recover and develop. The result of pliability is that you recover faster, play better, and spend less time on the sidelines.

ONE37pm: Some of the core elements of TB12 are pliability, hydration, and living a pain-free life. A lot of our readers are young athletes that want to have long careers and just be healthy in general. Can you expand upon those concepts?

Guerrero: TB12 is centered around a holistic methodology for your overall health and athletic performance with personalized services from Body Coaches mirroring my approach to training Tom. TB12 integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, movement, and mental fitness. With a focus on performance and recovery, we help people do what they love better and for longer. Through this work, it is our mission to empower people to live pain-free and perform their best. 

Some of the key differentiators of the TB12 Method are the emphasis on pliability and recovery as a whole:  

At TB12, we believe everything begins with pliability, which is the daily lengthening and softening of muscles to promote recovery and help protect from injury. 

Core pillars of the TB12 Method include pliability, hydration, mental fitness, movement, and nutrition. We also believe that the recovery process is multi-faceted – it includes rest, hydration, diet, and pre and post-workout pliability. 

Overall, the body and brain need re-centering, rest, and recovery in order to perform their best 

ONE37pm: Last but not least, is there anything else that TB12 has in store for the rest of 2021. Obviously, the season is back in action which is exciting.

Guerrero: In addition to our Tampa, Boston, and Foxborough locations, TB12 has major growth plans that include expansion into markets such as NY, LA, and Florida. Our vision is to become the world’s most trusted authority on health and wellness.

You can continue to keep up with TB12 on both Instagram and Twitter.

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Entrepreneurs Grind

Here’s How Lil Uzi’s Net Worth Has Skyrocketed in Recent Years

Lil Uzi Vert aka Uzi is one of the most popular rappers and songwriters in the world. In the process of rising to fame, he has also been able to achieve a growing net worth through his hit records and popularity. While it takes time to build an empire, Uzi is already off to a fast start with an estimated net worth of $25 million. Now you may be wondering how he has been able to hit the 25 million mark in just a few short years, so we’re going to break it down for you right now.

Early Beginnings
Getty Images
Lil Uzi

The 27-year-olds journey began in Philadelphia where he grew up inspired by the rappers and artists of the late 1990s and early 2000s. During that time period, he began dabbling into his own musical skills when he started rapping in high school. According to Wikipedia, Uzi began rapping with different music groups such as his group Steakhouse and released his first EP Purple Thoughtz Vol. 1 in 2014. The project captured the attention of music industry executives, and the rapper released his follow-up mixtape The Real Uzi later that same year, eventually signing a record deal with Atlantic Records.

Career Success
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Lil Uzi

Uzi began building even more steam in 2015 setting himself up for his 2016 breakthrough where he was a part of XXL’s 2016 Class. Each new release was more successful than the previous and thus resulted in the artist earning more with each new project. Uzi also began working with some of the music industry’s most elite artists like Migos, Gucci Mane, and Playboi Carti while also elevating his presence in the touring scene. Similar to the way most major athletes make more from their endorsement deals than their actual playing contracts, musicians tend to earn more from live performances and tours as opposed to their albums/EPs.

In 2017, Uzi landed a gig performing on the European leg of The Weeknd’s Legend of the Fall Tour, and began piling on the hits with his feature on “Woke Up Like This,” and the August 2017 release of Luv Is Rage 2 which paved for his April 2019 signing with Roc Nation. 

2019-2020
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Lil Uzi

Uzi has spent the last couple of years continuing to build his catalog with a steady stream of releases. Unfortunately, the pandemic has halted/delayed a lot of performing opportunities for entertainers, which means they haven’t been able to get out on the road as much. Uzi spent the majority of 2021 releasing the anticipated deluxe addition to Eternal Awake, which added fourteen tracks to the original and included major features from Future, Lil Durk, Gunna, and more. The album was number one with 400 million streams during the first part of the pandemic, making it the largest streaming count since Lil Wayne’s Tha Carter 4

2020- Present
Getty Images
Lil Uzi

So what’s in store for Lil Uzi in the future? The only thing we know right now is that he’s currently in the studio working on new projects. According to Wikipedia, Uzi is recording an album called Forever Young, and has plans to release a follow-up to 2017’s Luv Is Rage 2. At the moment there are no confirmed concert dates in the works, but we imagine that Uzi is probably waiting it out to see what the landscape will look like in terms of this ongoing pandemic and how safe live performances will be. That said, a lot of artists have returned to the performing scene, so it’s possible that we can see Uzi back on stage once he releases again. 

Lil Uzi’s career and net worth is continuously growing, and it will be interesting to see what other major moves he makes in the years to come.

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Grind Productivity

The Best Way to Store Weed: A Beginner’s Guide

Today, I’m going to show you the best way to store weed.

It can be all too easy to waste all your hard work by spoiling your cannabis with bad storage.

Imagine spending all those weeks and months with your plants—tending to them, keeping them healthy, drying and curing to perfection—only to ruin it all with a rookie storage mistake.

I won’t let this happen to you. 

This guide will show you exactly how to store your cannabis, keeping it fresh and smokeable for years.

But I won’t stop there. 

As a special bonus, I’ll show you how to store joints, gummies and candy, too.

Table of Contents:
  • Why is it important to store weed correctly?
  • The best way to store weed
  • The best way to store joints
  • Is it better to store weed in glass or plastic?
  • Should you freeze weed to keep it fresh?
  • The best way to store gummies/candy
  • Keeping cannabis fresh, potent and tasty
Why it’s important to store weed correctly:

Your cured cannabis is, literally, a delicate flower that needs protecting.

It’s important to make sure you’re protecting your cannabis from adverse temperature and humidity, protecting from too much light, too much air, and from too much messing around.

All of these elements can negatively impact the quality, flavor, and potency of your buds.

By following the correct practices, you can store your cannabis for up to two years without it degrading.


And, like a fine wine, it will often taste even better over time.

https://homegrowncannabisco.com/utm_source=on37&utm_medium=referral&utm_campaign=storeweed
Homegrown Cannabis Co.

The best way to store weed:

Storing cannabis is all about cleanliness and control.

I don’t like dipping in and out of my jars all the time, and I certainly don’t want a bunch of different people sticking their fingers into my buds.

That doesn’t mean I don’t like sharing!

I like to keep the jars in a controlled, private environment. Ideally, I aim to store my jars somewhere I can leave them with as little stress as possible—for me AND for the buds.

These are the MAJOR things to consider when storing marijuana mid to long term:

Containers:

While you don’t necessarily have to use a military-grade, airtight container, you should use something that seals well. 

Mason jars, or any sort of sealable glass jars, are perfect for storing cannabis. 

You can even buy jars with a UV-proof finish! This can prevent your bud from falling victim to the perils of potentially harmful UV rays.

Try to avoid ‘sweaty’ plastic tubs or bags, loose-lidded tins or anything you can’t clean properly.

Temperature:

Whether hot or cold, extreme temperatures can play havoc with your stored buds.

You should keep the temperature around 70°F for short term storage, but mid to long term needs to be cooler, around 55°F.

Avoid drastic swings in temperature. The surest way to degrade weed (even weed that’s stored properly) is big temperature swings.

Humidity:

Excessive humidity can provide the perfect breeding ground for mold and mildew. 

If your flower is provided with too little humidity, your buds could dry out.

The ideal humidity level for storing weed is 59 – 63%; a hygrometer will help you keep this in check.

Homegrown Cannabis Co.

Light:

UV light can be as damaging to your cannabis as it is to humans. 

Like a t-shirt fading in the sun, it can break down the terpenes and cannabinoids in your nugs.

To avoid these possible setbacks, remember to always store your cannabis in the dark!

Cleanliness:

Dirty storage containers can contain hidden germs that could contaminate your cannabis. 

This can have worse results than ruined cannabis, it can also affect your health.

Make sure your containers are thoroughly cleaned and sterilized before you use them. 

Keep the storage area clean as well.

Separation:

A mix of flavors may work well with food, but it’s not something you should aim for with your cannabis. 

In order to keep the taste and effects intact for each of your strains, ensure that you’re keeping each cured cultivar in a separate container.

The same goes for when you’re replenishing your jars. 

Say you’ve just finished your tasty stash of Durban Poison. You’ll need to clean the jar thoroughly to remove the licorice aroma. 

Then later on, when you’re adding your fruity Jack Herer, you won’t drown the lemon and orange in aniseed from the Durban.

https://homegrowncannabisco.com/utm_source=on37&utm_medium=referral&utm_campaign=storeweed
Homegrown Cannabis Co.

Is it better to store weed in glass or plastic?
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Homegrown Cannabis Co.

While plastic and metal containers are okay for short-term storage, they’ll impact the aroma and taste of your buds when used for longer periods.

The static charges in plastic containers pull the trichomes to the sides, away from the buds, reducing the potency.

With this in mind, glass is always the best option when storing your cannabis buds for extended periods. Glass is also just a generally sturdier and more reliable material than plastic.

Should you refrigerate or freeze weed to keep it fresh?

This is an oddly common question but one I have a definite answer to: Never! 

While many believe the refrigerator or freezer meets the “dark and cool” requirements, they will soon destroy your cannabis.

The condensation in a refrigerator is very bad for marijuana, encouraging mold and mildew.

Likewise, storing it in a freezer will damage the structural integrity of your cannabis, turning it to mush.

You should never store your cannabis in the refrigerator or freezer. End of story.

https://homegrowncannabisco.com/utm_source=on37&utm_medium=referral&utm_campaign=storeweed
Homegrown Cannabis Co.

The best way to store joints:

Rolling a few joints ahead of time is a fantastic approach to saving time and effort, especially when you want a hit but aren’t in the mood to do anything. 

So how do you keep your joints fresh when you pre-roll them? Use whatever receptacles you already have lying around the house! Reusing is much better for the environment than recycling, and it saves a few bucks too.

Empty pill bottles:

These little treasures are designed to keep medication safe from moisture and damage. Why wouldn’t this apply to your homegrown meds, too?

Shorter tubs aren’t big enough to store a full-sized joint, but they’re perfect for half-smoked or single-skin doobs.

Not just for cigars:

Cigar tubes do a great job at keeping cigars fresh, why not let them do the same for your joints? 

The length allows you to store a full-sized joint, keeping it safe from potential damage and humidity.

The best part is that they’re great for transporting your doobies without squishing them in your pocket. Cigar tubes are far and away the most convenient storage container for your joints. If you don’t have any lying around, you can always pick them up online or at your local dispensary.

https://homegrowncannabisco.com/utm_source=on37&utm_medium=referral&utm_campaign=storeweed
Homegrown Cannabis Co.

Zip-Lock bags:

When looking for an affordable way to store your joints, you could opt for a common kitchen staple: the Zip-Lock bag. 

As opposed to some of the other options on this list, there is something you have to watch out for with baggies. Remember to properly snuff your half-smoked doobie before placing it in your Zip-Lock, as it’d melt the bag otherwise.

Mason jars:

We know you’d typically associate a mason jar with storing dry buds, but they can keep your pre-rolled joints safe, too—especially if you’re rolling a large amount.

If you’re worried about moisture, slip in a few moisture-absorbing packs for extra protection.

The best way to store gummies and candy:
https://homegrowncannabisco.com/utm_source=on37&utm_medium=referral&utm_campaign=storeweed
Homegrown Cannabis Co.

Your cannabis sweet treats can last years, but they’ll still degrade under adverse conditions. 

Here are some essential tips for maintaining the quality, flavor, and potency of your cannabis gummies and candies:

Maintain a steady, cool temperature:

As with cannabis buds, light, air, and moisture can dramatically impact the quality of your gummies or candies—causing rapid degradation.

Unlike weed, however, the best place to store these sweet treats is in the refrigerator. 

Extreme heat can result in your candies or gummies melting or breaking down the desired compounds.

By storing your candies in the refrigerator, you can significantly extend their shelf-life.

Controlled light exposure:

The most significant elements involved in degrading cannabinoids are air, light, and heat. 

The worst thing you could do for your gummies is to store them out on your countertops. 

If you can’t use a refrigerator, use a cool, dark cupboard.

Keep pests away:

As you’d expect with any sweet products, you should also take measures to protect your treats from household pests like ants and flies. 

Your best plan of action is using a container that seals well, stored in a clean area with no trace of insects. 

Monitor humidity and moisture levels:

As with your buds and almost any other cannabis product, you should be vigilant about the humidity levels when storing. 

Higher moisture levels often result in mold and mildew forming on your gummies or candies. 

Taking these factors into account, the best method for storing your gummies or candies is in an airtight container in the fridge. 

The next best option is a cabinet that provides a cool, clean and dark environment.

Keeping cannabis fresh, potent and tasty:

When you’re ready to store your weed, remember these key components: use a well-sealed container and keep the storage space clean, dry, and dark. It’s all about cleanliness and control!

Remember that good storage practices mean that you’ll have long-lasting, quality cannabis and get your money’s worth.

Another crucial step in prolonging your buds’ shelf-life is to ensure that you follow the correct curing process. For expert advice on curing and how to get the most from your harvest, check out my Beginner’s Guides. You’ll find additional tips for every stage of cultivation, from seed to curing.

To improve your skills, collect vital data and learn from other growers, you can also start a Homegrown Diary. It’s a completely free platform open to everyone—I can’t wait to see you sign up.

See you in the grow room!

Kyle Kushman

Categories
Entrepreneurs Grind

Why Diverse Creators Are Choosing NTWRK

If you are involved in the world of content, entertainment, and e-commerce, then at some point you have probably seen something from NTWRK pop up in your social media scrolling. The North American premier live stream platform has become the go-to incubator for diverse, world-class creators, catering to the growing digital-native consumer market while also partnering with multicultural creatives and brands to amplify both their stories and products. NTWRK focuses on a target audience of Gen Z and Millennial consumers actively zooming in on partnerships that allow them to grow as creators while bringing in revenue.

NTWRK
NTWRK

Simply put—NTWRK is a creators’ dream regardless of which level you’re currently at in your journey. The company has already achieved several monumental milestones, including being named one of Fast Company’s Most Innovative Companies and Ad Age’s Hottest Brands, and is only getting started. NTWRK continues to partner with a wide range of diverse collaborators, including Bad Bunny, Sophia Chang, and J Balvin.

Recently coming off their latest partnership with DJ turned jeweler Ben Baller for an exclusive MTV chain, the company has big plans for the remainder of 2021. We spoke with NTWRK’s CMO Jason Brown on why creators, specifically those of color, are choosing the company as their e-commerce platform of choice.

ONE37pm: How did the concept of NTWRK come to fruition?

Brown: Actually, the funny thing is I’ve personally only been here for 60 days, but I’ve been on the outside looking in for a while because I’ve had a close relationship with the CEO Aaron Levant dating back to the early days of their comic book store on the Hollywood Strip when I was the head of marketing at Foot Locker. So I’ve always been on the outside looking in.

NTWRK
NTWRK CMO Jason Brown

ONE37pm: How do you feel your previous career experiences have helped your new role at NTWRK?

Brown: All of my career experiences have helped in a number of ways, as well as the life that I’ve been living since I was five years old. I’ve always been enamored with culture, sports, music, and entertainment, even before I officially entered corporate America. So this is like everything coming together along with tapping into my life experiences.

ONE37pm: NTWRK has received numerous accolades already. What do you feel has contributed to that quick growth?

Brown: A couple of things. First, I would say it’s the vision of our CEO Aaron Levant, who understands the white space in the culture. Then it’s all of the people that work at NTWRK, which is over 100. One hundred employees might sound like a lot of people, but their execution and team effort is needed and have helped with our growth.

NTWRK
NTWRK’ Diverse Creators

ONE37pm: You guys have done a lot of partnerships with world-class multicultural creators to tell their stories and showcase their products. How has that been?

Brown: Many of us here at NTWRK have similar lifestyles to these creators in terms of our passion, and some of us had previous existing relationships with these same creators before coming here. NTWRK is one of the most curated platforms in the world. People see what we’re doing and want to join us, for example—our Ben Baller partnership. We knew Ben Baller before becoming a jeweler. He was previously a DJ and lived the cultural lifestyle in a very different way than what he does today. It was definitely a full-circle moment! 

Other creators who have been able to utilize NTWRK’s far-reaching platform include:

**A first-generation Guatemalan born and raised in California, Joshua Vides is a graphic artist known for transforming everyday objects and occupiable space through sleek, hand-drawn illustrations. Vides has previously partnered with Fendi, Harrod’s, and Converse. 

**Afro-Mexican artist, Cristina Martinez finds beauty in the unexpected. Martinez’s work is an amalgamation of her love for both creating on a canvas and at a sewing machine.

**Dexter the Creator is an American artist of Mexican & Jewish descent who communicates his messages through the medium of footwear. At 21, Dexter began creating his now-signature bespoke sneaker pieces, composed of high-quality exotic materials sourced from around the globe.

**Sophia Chang is a pioneering Taiwanese American entrepreneur who, in less than a decade, managed to champion a name for herself in the art, design, and streetwear community worldwide. Chang has collaborated with a-list names such as Samsung, Nike, Apple, and HBO.

**Korean-American Ben Baller comes from a family with 35 years of jewelry-making history. The self-proclaimed “best jeweler in the world” has a clientele that includes Mariah Carey, The Weeknd, Kanye West, and even Michael Jackson. 

**Bad Bunny, the chart-topping Puerto Rican singer, rapper, and producer based in San Juan is a dominant voice in Latin trap and a general trendsetter for música Urbana. The multi-faceted artist has graced the cover of Rolling Stone, won a Latin Grammy, and received Variety’s Achievement in International Music Award in 2020. 

**Award-winning Colombian Urbano singer J Balvin is a chart-topping recording artist whose polished urban singles and multi-platinum-selling albums have made him a top-tier Latin pop crossover act. 

**Jeff Staple (born Jeffrey Ng) is a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. He is the founder of the streetwear brand STAPLE, the creative agency REED ART DEPARTMENT, and the creator of the infamous NIKE x STAPLE PIGEON DUNK. Jeff has worked on creative projects ranging from startup brands to Fortune 100 companies.

NTWRK
NTWRK Soled Out

ONE37pm: You sort of covered our next question! We were going to ask why you think creators are choosing NTWRK, but is there anything else you want to add?

Brown: Part of our ability to book talent is definitely NTWRK’s credibility, but it’s also the steam we’ve been able to build on our own too, like with the Cheetos x Bad Bunny capsule. People are much more inclined to work with us because they’ve seen our body of work. We also make a conscious effort to provide a platform for multicultural creators and amplify their voices while giving them a unique avenue to profit from their passions.

ONE37pm: What else is NTWRK bringing us for the rest of the year?

Brown: We have a handful of plans starting with our TRANSFER festival with Edison Chen, which is all about design culture. Then we have our second iteration of “Beyond The Streets” which is a digitized way for artists and creators to celebrate their work. That’s as close to “IRL” we’re getting this year, but we will also be launching our first official NTWRK campaign.

It sounds crazy, but we haven’t had a consumer-facing brand introduction in nearly two years, and there’s still a lot of people who don’t know who we are or what we do. We want to introduce ourselves and have conversations about creators who aren’t Ben Baller or Sophia Chang. Also, I can’t reveal too much yet, but we will have a NTWRK gift guide coming out in November for the holiday season so we are looking forward to that as well.

And so are we. You can keep with NTWRK’s latest updates on Instagram and Twitter.