Categories
Entrepreneurs Grind

Athletes Unlimited Partners With Khristina Williams and Girls Talk Sports TV

When we last spoke to Khristina Williams in September 2020, the entrepreneur had already accomplished a lot with Girls Talks Sports TV with plans for more. Today Williams has some big news. Athletes Unlimited has partnered with Girls Talk Sports TV for the 2022 Inaugural Basketball Season, taking place from Jan. 26 to Feb. 26 in Las Vegas, Nevada. Williams, a 2021 Forbes 30 Under 30: Sports selection, founded the digital sports media outlet Girls Talk Sports TV in 2018, providing a place to give women a voice in the sports media industry and has served as a destination for WNBA social and digital content.

Athletes Unlimited
Athletes Unlimited x Khristina Williiams

She will join Athletes Unlimited Basketball for opening weekend, produce content and engage with fans through initiatives such as a live watch party, Instagram takeovers, weekly mailbags and written content for AUProSports.com. Girls Talk Sports TV has amassed 23.5k followers across Instagram and Twitter, while Williams has 20.k followers on her own channels. In 2021, she launched “Women Sports Wednesday” on Spotify Greenroom, where she discusses the latest & greatest in the world of women’s basketball.

We caught up with Williams yesterday to discuss the exciting news. Here’s what she had to say:

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/Khristina2334/status/1482080357109354496?ref_src=twsrc%5Etfw</p></div>

“This opportunity with Athletes Unlimited came about because they are launching their pro-women’s basketball league. They tapped me as black women to tell these stories of the athletes. It’s more than just investing, and it’s equally important to invest in the people who are creating the content and the fan projects. We talked about how fluid sports fans are, and Athletes Unlimited tapped Girls Talk Sports TV to be a digital partner. It’s exciting all around the board, and gives athletes a chance to play outside of their commitment to the WNBA.

Imani McGee Stafford is coming back, Kalani Brown who decided to join and is looking to make a WNBA comeback and use this opportunity to show her game. This could be the start of her 2022 contract. Then you have Sydney Colson who is another player as she didn’t play last year. Athletes Unlimited is a great way to get second chance opportunities. You also have Ty Young who has retired but wants to stay around the game, and then you also have Courtney Williams who because of the altercation that happened last year, is gonna use this opportunity to prove why she’s an all-star. This is great all around the bar, and it’s going to challenge me to tell all of these stories, whether it’s writing or the weekly content show.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Girls Talk Sports TV- WBB News (@girlstalksports.tv)</a></p></div></blockquote></div>

Girls Talks Sports TV has been the destination space to go to, and this opportunity means more to me than anything else because it’s setting the standard for everyone who comes behind me. If I can do it, they can do it too. The possibilities are endless! We are giving brands a way to focus on digital creators. This is making history and showing that you can be an independent entity, partner with a brand, and make history. This league is changing the way we see women’s sports and basketball.”

In addition to Williams, the league will also be collaborating with Basketball content creators Jasmine Baker, Greydy Diaz, Terrika Foster-Brasby and Victoria Jacobi to give fans an inside look at the first weekend of action.

Athletes Unlimited Basketball’s first season will take place in Athletes Unlimited Arena at the Sport Center of Las Vegas, less than two miles from the Las Vegas Strip. Games will be broadcast in the U.S. on either FOX Sports, CBS Sports Network, Bally Sports or Athletes Unlimited digital channels. Additional international media partners will also be added. 

Tickets are available via AUProSports.com.

Categories
Entrepreneurs Grind

Renee Montgomery and Sirena Grace Talk Montgomery and Co. Podcast

Our 2022 entertainment continues to get off to a hot start with the relaunch of Renee Montgomery’s podcast Remotely Renee. Now dubbed Montgomery & Co., Montgomery is joined by wife Sirena Grace, her mother Bertlela Montgomery, and sister Nicole Young as they speak with some of the top names in sports, culture, entrepreneurship, and entertainment.

Previous guests include the likes of Ros Gold-Onwude, Amar’e Stoudemire, Cari Champion, and more, and the relaunch officially debuted this past Thursday featuring special guests Jemelle Hill, and Bo Han, the founder & CEO of Buzzer. We spoke to Renee and Sirena about the relaunch this past week. Below is the full interview.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Montgomery \u0026amp; Co. Podcast (@montgomerycopod)</a></p></div></blockquote></div>

ONE37pm: Congrats on the relaunch! You guys already had great episodes and an awesome fanbase with Remotely Renee, so how did you approach the development of Montgomery & Co?

Montgomery: When the pandemic started we were doing a bunch of family Zooms talking about everything. Jemele Hill was really the one that inspired us by letting us know just how impactful it would be to have four minority women having conversations in business and culture. Jemele is an advisor at Meadowlark, and has a pulse for Remotely Renee which was a once-a-week podcast that featured interviews with many different leaders in sports and entertainment. We’ve built this from the ground up!

Grace: When Remotely Renee started it was Renee, her mom, and her sister, and I was the behind-the-scenes person fixing the lighting and doing the producer work. We were doing everything from the house. Now it’s like we have official roles, which is very exciting!

ONE37pm: You mentioned Jemelle Hill, so it’s fitting that she’s one of the first guests. You all talked a lot about NIL and how it’s going to change the landscape for female athletes. Could you expand more on that?

Montgomery: The potential for college athletes to build brands was always there, but we didn’t have that recognition until NIL as you had to become a professional athlete to have those opportunities. You see that so much in players like Candace Parker who have built an empire, and now young players can start doing that in college.

Grace: It changes the landscape for sure. NIL gives athletes the chance to take their brands and make them appeal to the broader masses. With social media anything is possible, and I think in the future you’ll see athletes with clothing lines, starting their own brands, etc. 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by SIRENA GRACE 🇩🇴🇸🇻 (@sirenagrace_)</a></p></div></blockquote></div>

ONE37pm: How do you feel this relaunch has evolved from what you guys were previously doing with Montgomery & Co Remotely Renee, and what can we expect in the future?

Montgomery: With Remotely Renee we wanted to keep people involved and share their stories. It’s going to be the same with Montgomery & Co. We just had Larry Miller (Jordan Brand chairman) on the show, and he has a great story and transformation. We focus on topics like building generational wealth and leaving inheritances to your kids. Our biggest mission is to educate and inspire.

We also focus on breaking stereotypes, and the biggest thing about us is that we don’t have a traditional approach to our shows. We take people with us on our journeys and family blogs. We want to show people that we are authentic and all the tricks of the trade

New episodes drop every Thursday. In the meantime, you can keep up with all things Montgomery & Co via Instagram. Be sure to also check out Renee and Sirena and all of their latest updates on IG as well.

Categories
Careers Grind

ONE37pm Is Growing FAST. Want to Join the Team?

For the more than three years that ONE37pm has been a presence online, we’ve learned never to settle and, perhaps most importantly, stay curious. We’ve grown and evolved into what we are today, a one-stop-shop for all things you’re intrigued by, whether that be NFTs, Gaming, Music, Sports Cards, Sports, Culture, and everything in between.

As ONE37pm emerges on the other side of those three years, we’re looking to grow again, and we need your help to do so. We are looking to expand our team across all areas, including editorial, content creation, operations, and beyond.

Are you looking to get into the world of content creation? Take a look at the roles listed below, send us your info, and let’s talk.

LINK TO APPLY

NFT
  • NFT Editor
    • ONE37pm is looking to bring on a lead editor for its NFT vertical. This role will oversee content published to the site via staff writers and freelance network. You live and breathe NFTs & Web 3.0 culture. Your knowledge of the technology behind NFTs, custodial wallets, smart contracts, and the community is top-notch. In this role you will also be tasked with publishing pieces of your own.  
  • NFT Graphic Design Resident 
    • ONE37pm is looking to bring on a resident graphic designer for its NFT vertical. Deep knowledge of Photoshop or a similar program is necessary. This role will be tasked with creating a volume of content across multiple platforms. You’re a practitioner of content, and someone whose creativity knows no bounds.
  • NFT Staff Writer Resident
    • ONE37pm is looking to grow its team of writers for its NFT vertical. The ideal candidate has their finger on the pulse of the space and is able to translate that through written word. Both short form and long form content will be tasked, as well as both timely and evergreen pieces. Your knowledge of the technology behind NFTs, custodial wallets, smart contracts, and the community is unmatched.
  • NFT Resident Video Creator
    • ONE37pm is looking to bring on a short form video creator for its NFT vertical. You have passion for all that is happening in the Web 3 ecosystem and are able to keep up with its ever-changing pace. Curiosity should fuel your content. This candidate will be proficient in Adobe Suite or comparable programs. 
Gaming
  • Gaming Editor
    • ONE37pm is looking to bring on a lead editor for its Gaming vertical. This role will oversee content published via staff writers, content producers and freelance network. The gaming world continues to evolve daily, and the entire notion of what defines gaming is currently being rewritten. We have the ambition to help define these narratives while shining light on emerging players, creators, developers, and publishers alike. Whether you’re an avid gamer yourself or just find yourself on Twitch 24/7, we’re looking to bring on someone to help further define ONE37pm’s role in the space in both our editorial coverage as well as IRL/virtual events. Oh… and we believe blockchain gaming is going to be BIG!! 
  • Gaming Producer
    • ONE37pm is looking to bring on a short form content producer for its Gaming vertical. Content, content, content. Not sure if there’s a place where this rings more true than in the world of gaming. We’re looking to bring on a social producer focused on pre & post-production of our gaming content: graphic design, video editing, sound engineering, you name it. Modern-day editing skills will be necessary for success in this role.
Developer
  • Full Stack Developer
    • ONE37pm is looking to add a full-stack developer to the team to ensure we are at the forefront of new-age media. The world of NFTs is brand new and is changing practically by the minute, and we want someone who can stay ahead of that curve. If this sounds like you, we want to talk!
Operations
  • YouTube Channel Manager
    • ONE37pm is looking to bring on a YouTube channel manager. This role will include overseeing YouTube shorts, community posts, long and short form videos, thumbnails & titles strategy. This position will be tasked to create a cohesive brand voice, look & feel for our YouTube ecosystem.
Editorial
  • Resident Staff Writer
    • ONE37pm is looking to bring on a versatile and curious writer that understands the culture of the brand and is looking to publish volume of content. Ideal candidates will have a working knowledge of the worlds of style, sports and culture, with a keen eye for the emergence of web3 technology and how it will impact these fields.
  • Sneaker Staff Writer Resident
    • ONE37pm is looking for a sneaker-focused staff writer resident to help expand the brand’s burgeoning coverage of footwear. An ideal candidate will have a strong knowledge of the current sneaker landscape, NBA culture, the history of kicks and the emergence of new technologies in the world of footwear.
  • Emerging Profile Staff Writer Resident
    • ONE37pm is looking to bring on a style resident with a special focus on writing profiles on emerging talent in the fashion world. An ideal candidate is someone who identifies bubbling trends before they explode, pays close attention to independent/small designers and keeps an eye on the high fashion landscape.
Creative
  • Popular Culture Graphic Design Resident 
    • ONE37pm is looking to bring on a resident graphic designer for its Popular Culture vertical. Deep knowledge of Photoshop or a similar program is necessary. This role will be tasked with creating a volume of content across multiple platforms. You’re a practitioner of content, and someone whose creativity knows no bounds.
  • Google Web Stories Resident
    • ONE37pm is looking to bring on a Google Web Stories Resident. If you have an eye & the ability to execute stories on Google’s emerging Web Stories platform, then we want to talk to you. Telling stories comes in many shapes and sizes, GWS is one of the newest forms of storytelling that garners an incredible amount of engagement. We are looking for someone who understands telling succinct stories with words and images. This role will be tasked with creating a volume of content across multiple topic verticals to be covered on GWS on a daily basis. 

Please note: Candidates must be US-based as we are unable to provide sponsorship for work visas.

Categories
Entrepreneurs Grind

A Conversation With PG Sports Founder Paul Guarino

PG Sports is on the rise. Founded by Paul Guarino, PG Sports specializes in sports marketing and sports management, representing notable athletes such as Jeff Adrien, Crystal Dangerfield, Renee Montgomery, and more. Closing out 2021 on a high note, Guarino is looking forward to accomplishing even bigger things in 2022. We sat down with Guarino last week to talk about all things PG Sports.

Berk Work
Paul Guarino and Chad Dawson

ONE37pm: How did you develop the concept of PG Sports

Guarino: I started a Twitter page back in 2011 because I knew I wanted to be a sports agent. I made these Marshawn Lynch “Beast Mode” t-shirts to promote my business. I reached out to a graphic designer in terms of creating the PG Sports logo, and from there we just kind of had a contest to win the Beast Mode shirts. From there, I just started building relationships with athletes doing things like interview scheduling, making t-shirts, sports marketing, and sponsorships. I have clients in the UFC, WNBA, overseas, and more. The only sport I don’t work with yet is baseball. I currently have about 28 clients on my roster and it’s cool to see all of the connections.

ONE37pm: What does a day in your life look like for you?

Guarino: I’m on my computer pretty much all day every day. I’m scheduling phone calls, handing email, reaching out, and doing virtual calls. I’m pretty busy!

Moses Webb
Anthony Ireland Paul Guarino and Mustapha Heron

ONE37pm: Who are some of the clients you represent?

Guarino: I represent Kimbo Slice Jr., Renee Montgomery, Brandon Copeland, and Crystal Dangerfield to name a few.

ONE37pm: What’s on the calendar for 2022?

Guarino: Right now I don’t have anything special planned. Just more content, partnership deals, and my goal is to add new people to my roster. I also want to build bigger relationships with brands!

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/PGSports/status/1357373176527941632?ref_src=twsrc%5Etfw</p></div>

ONE37pm: Any advice you have for someone who wants to do what you do?

Guarino: Consistency is key! Make sure you stick with it!

For more on PG Sports you can check out their official website and Twitter.

Categories
Entrepreneurs Grind

5 Women Who Are Sparking Positive Cultural Change

Whenever we enter a new year, we look to the future. That’s why we’re celebrating the leaders who are fighting for environmental, racial, legal, and social justice so we can all be a part of a brighter tomorrow. These five individuals embody what it means to be an ally to their community, and are shaping tomorrow’s conversation around the most important issues facing us today.

Get to know the five women who are making a difference while advocating for real change.

Maya Penn
Maya Penn

At just 16, Maya Penn was commissioned by the White House to create an animated film as part of the first-ever digital report to Congress, with the goal of getting a Women’s History Museum built in Washington, D.C. Now, at age 21, she’s a global activist, social entrepreneur, filmmaker and TED speaker and working on a range of projects dedicated to environmental justice and diversity, along with her groundbreaking efforts to bring eco-friendly sanitary pads to facilities in Haiti, Senegal and Somalia. Her book, You Got This!, is used in schools around the world as a tool to teach youth entrepreneurship.

Amanda Nguyen
Amanda Nguyen

Amanda Nguyen is the founder and CEO of Rise, a company dedicated to the continuous fight for equality for sexual assault survivors. At age 25, she helped craft the Sexual Assault Survivors’ Act that passed unanimously in Congress. As of 2021, the 2019 Nobel Peace Prize nominee and Forbes 30 Under 30 recipient has helped create more than 40 more additional laws, continuing to pave the way for current and future social justice pioneers. 

Lauren Wesley Wilson
Lauren Wesley Wilson

Lauren Wesley Wilson founded ColorComm, Inc. in 2011, and later, ColorComm Media Group, a multicultural public relations, media relations and influencer marketing agency. After working in D.C. for President Obama and then in crisis communications and PR, she realized her true calling was helping women of color succeed in the media industry. That’s the goal of ColorComm, Inc.: a platform for addressing diversity and inclusion across the communications, marketing, advertising and media industries.

Chrissy Rutherford
Chrissy Rutherford
Chrissy Rutherford

Fashionista and content guru Chrissy Rutherford is the founder and CEO of 2BG Consulting, a company focused on inclusivity and the implementation of anti-racist communication strategies. She’s also a mental health advocate who works around the clock to bring awareness to issues using her own experiences with anxiety as inspiration to others. 

Sierra Quitiquit
Sierra Quitiquit

Model, professional skier, and environmentalist Sierra Quitiquit doesn’t slow down on the slopes or in her professional life. Since she began skiing at age 2, Quitiquit starred in two ski films, Ticket to Ride and Valhalla. But the sport also opened her eyes to climate change and its devastating effect on the earth, and in particular, her ski slopes. That’s why, in 2019, she and a friend founded Plastic-Free Fridays, a nonprofit that brings awareness to and helps reduce single-use plastic consumption. She’s also an alliance member of Protect Our Winters in the effort to fight climate change. 

Categories
Entrepreneurs Grind

ONE37pm Talks To Outshine Talent Founder Barbara Jones

Outshine Talent is the mastermind operation that has launched the careers of some of the biggest social media stars and celebrities in the world including Charli and Dixie D’Amelio, Frankie Jonas, Coco Rocha, and more. Last week the agency announced the addition of their division expanding an exemplary talent roster with the signing of Adrien Nuñez and Carson Roney.  Nuñez is the first NIL signing for Outshine, and the signing marks a monumental milestone for the company.

Shorefire Media
Barbara Jones

Headed by Barbara Jones, Outshine Talent develops and implements strategic, big-picture career plans specific to each of their talent’s roster. We spoke with Jones earlier this week to learn more about the agency, what a day in the life looks like for their clients, and what we can expect in the future.

ONE37pm: Outshine Talent has made some huge moves and signings over the years. Could you just talk a little bit more about the company’s evolution?

Jones: Prior to starting Outshine, I did influencer and social media marketing for brands, and TikTok hired our agency back when it was Musical.ly. That was originally how we started with TikTok, and we saw just how influential it was amongst high school students. My daughter found out about Charli D’Amelio, and it turned out that we both live in Connecticut. I connected with them for an influencer event that we were coordinating, and it was sort of like a snowball effect. I realized the D’Amelio family were going to need a team around them, so I created Outshine Talent, and slowly but surely we began adding new talent.

Social media has evolved a lot since I started at Columbia Records thirteen years ago. That was the beginning of blogging, the early stages of Facebook and Twitter, and before Instagram. I’ve gotten the chance to see it evolve.

ONE37pm: What does a day in the life look like for you?

Jones: Right now we have about 25 talents signed to our roster, and they each have a team around them. This includes a day to day manager, and just an overall support system. Everyone on our roster is at different stages of their careers. For example, we have one that is starting a podcast, and another that is working on an animated series. Everyday is different and about understanding where our talent wants to go. So we’re constantly vetting brands and negotiating deals. It’s super fun!

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Outshine Talent (@outshinetalent)</a></p></div></blockquote></div>

ONE37pm: Obviously the NIL news this year has impacted so much in the realm of college athletes, and you guys just announced some huge news with the signing of Adrien Nuñez and Carson Roney. Could you talk a little more about that?

Jones: We’re really excited! It’s the beginning of a new time. I’m excited to work with athletes  who are great with social media and have fun with it. The stress of school and athletics can be a lot already, so it’s important that these athletes have good people around them. I’m a mom myself, so I’m super protective! We have a real family environment here at Outshine.

ONE37pm: What do you think the landscape of college athletics will look like NIL wise as we are already seeing athletes secure huge deals?

Jones: I think it will eventually turn into a recruiting tool. Right now schools are a bit unsure because there have been so many rules in the past, and I think there will be some ups and downs, but overtime teams and players will have tons of opportunities to open doors for more up-and-coming athletes. There’s going to be a lot of evolution in the future with helping athletes who have bigger dreams of acting, modeling, etc. The goal is to help them build their brand.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Outshine Talent (@outshinetalent)</a></p></div></blockquote></div>

ONE37pm: Can you walk us through Outshine’s other work, outside of NIL?

Jones: We work with talent in comedy, fashion, beauty, and plenty more. We have a lot of different niches and talent signed to those areas. We do a lot!

ONE37pm: What’s on the landscape for 2022? Anything you guys are working on right now?

Jones: It’s going to be a great year! Each of our talent has different goals, and we have podcasts, book deals, music, and animated series on the way. We are also going to be diving into the Crypto/NFT world which is something we are super excited about. It’s going to be great!

Categories
Careers Grind

What Is Odell Beckham Jr.’s Net Worth?

In November, Odell Beckham Jr. signed a one-year deal with the Rams and in the weeks since, he’s already scored multiple touchdowns. It’s looking like he’ll have yet another incredible season both on and off the field, with his new contract reportedly worth up to $4.25 million. It’ll add to his estimated net worth of approximately $40 million. So how did he do it?

<div class =”code”><blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/CXc5mZTly17/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CXc5mZTly17/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CXc5mZTly17/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Odell Beckham Jr (@obj)</a></p></div></blockquote> “,”hedNFL career</div>
NFL career

Odell was selected as the #12 pick by the Giants in the first round of the 2014 NFL Draft and for his first year in the league, he was paid a salary of $420k, with a signing bonus of approximately $5.88 million. In his second year, his salary doubled to $840k. In 2016 and 2017, he was paid $1.36 million and $1.83 million respectively. In August of 2018, removed from his rookie contract, Beckham signed a five-year, $95 million contract extension with New York.

Of course, for the 2019 season, he ended up with the Cleveland Browns. That first year with them, his salary was a whopping $16.75 million. In 2020, he was paid $14 million with the Browns, and this past year, he was paid $14.5 million. His salary with the Los Angeles Rams is $750k, but he also received a $500k signing bonus.

In total, including salary, signing bonuses, roster bonuses, workout bonuses, incentives, and more, it is estimated that Odell Beckham Jr. has made a massive $79,896,476 from his career with the NFL. Of course, that doesn’t include how he has leveraged his football career for opportunities off of the field, like endorsements.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/CK2T5cBB13L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CK2T5cBB13L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CK2T5cBB13L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Odell Beckham Jr (@obj)</a></p></div></blockquote> “,”hedSponsorships</div>
Sponsorships

In the spring of 2017, it was reported that Nike acquired Odell Beckham Jr. as a brand ambassador for the next five years. Although no numbers were confirmed, the deal was rumored to be worth $25 million. This is the largest shoe deal in NFL history and was attributed not just to how great of a wide receiver that Odell is, but how popular he continues to be off of the field. The contract also reportedly allows Beckham to extend for a further three years and an additional $23 million.

As well as Nike, Beckham has worked with brands like Daniel Wellington, Head & Shoulders, EA Sports, Foot Locker, Dunkin Donuts, Lenovo, and more. He’s become the face of many of these brands, airing in commercials for them that have been seen by millions and have undoubtedly earned him millions.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/CPrI-ddBo1L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CPrI-ddBo1L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CPrI-ddBo1L/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Odell Beckham Jr (@obj)</a></p></div></blockquote> “,”hedBusiness ventures</div>
Business ventures

In the summer of 2019, Odell launched ITN Productions, part of a pact with Wheelhouse Entertainment. It saw the immediate launch of his YouTube which has since accumulated 400k+ subscribers and nearly 18 million views.

The Rams’ wide receiver has also invested in numerous start-ups, including ones in esports and financial technology. He and Kevin Durant invested in Vision Esports together in addition to Titan, an investment strategy app. Other investors include Will Smith, Jared Leto, and Ashton Kutcher’s Sound Ventures.

Finally, in March of this year, the football player signed on to become a strategic advisor for a special-purpose acquisition company sponsored by Tribe Capital Management. When the deal was announced, Beckham said that he started investing in start-ups shortly after joining the league and that he never wanted football to define him, despite his love of it.

All in all, it’s clear that Odell Beckham Jr. has financial aspirations beyond his sports career and he started planning his exit from football and his life outside of it very early on. His current estimated net worth of $40 million before he is thirty years old is very impressive and will only continue to grow if he stays on his current path.

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Entrepreneurs Grind

ONE37pm Speaks With Pamela Slaughter, founder of PDX People of Colors Outdoors

Today is National Hiking Day. Also known as “Take A Hike Day,” thousands of hikers and outdoor enthusiasts will be coming together to celebrate the trails that have changed their lives. We’d like to introduce Pamela Slaughter, founder of PDX People of Colors Outdoors. Founded to create a safe, inclusive space for people of color in Portland, Oregon to enjoy the outdoors together, the organization brings awareness to the environmental injustice in the outdoor African-American hiking community while also creating a safe space to pursue their hiking passions.

According to the United States Environmental Protection Agency (EPA), true environmental justice is reached when everyone has the same degree of protection from environmental and health hazards and equal access to the decision-making process to have a healthy environment in which to live, learn, and work. 

Jenna Tittelfitz
PDX People of Colors Outdoors

Focusing on these critical elements and motivated by the experiences of her grandson and nephews’ outdoor experiences, Slaughter established the PDX People of Colors Outdoors community to learn about all things about hiking, trail running, biking, and canoeing. She was also recently nominated for the first-ever Facebook Community Awards for the local category. We spoke to Slaughter about her endeavors and bringing heightened awareness to the African-American hiking communities.

ONE37pm: Great to speak with you Pamela! First, we wanted to ask you about the process of finding and developing PDX.

Slaughter: Last year (2020), I started the Facebook Community group PDX People of Color Outdoors. By then, I had already established a Meetup group called People of Color Outdoors (POCO), which I founded in 2017. I actually never felt the need to have a Facebook group, because our group was growing rapidly. But during the pandemic, the POCO community wanted to share some of the obstacles and issues they were facing in addition to COVID-19. 

Some had dealt with racism from roommates and dreaded going home. Some felt overwhelmed from teaching their children at home. A few were homeowners that felt fearful because their tenants couldn’t pay the rent. Then you had tenants that felt afraid because they couldn’t pay the rent. Some had relationships that were deteriorating. Others felt fortunate and blessed, and wanted to remain that way, and to give back. 

Even though the group members had diverse lives, they had one common thread: to spend more time outdoors. They wanted to maintain their mental health by spending more time in nature with other BIPOC outdoor enthusiasts. During the pandemic, I decided to take a step back from my real estate business in order to plan POCO’S transition from a Meetup group to a new non-profit. I found a fiscal sponsor, the Columbia Slough Watershed Council, and Advisors, Soumary Vongrassamy and Greg Wolley, and wrote a book called “Hi! My Name is Robin!”, to encourage families to learn all about birdwatching, especially home schoolers.

After I published my book, I officially started our Facebook community group, PDX People of Color Outdoors, and in 2020  POCO hosted 30 gatherings, including several virtual gatherings due to COVID safety precautions. This year, PDX People of Color Outdoors hosted 42 outings with more outings set throughout November and December!

Ashley Slaughter

ONE37pm: When did you first discover your love for the outdoors and what kind of impact has that had on you?

Slaughter: I was born and raised in Oregon, which is an incredibly beautiful state. I can’t remember not loving nature since Ive been surrounded by it my whole life but I really grew an appreciation for nature when I visited family in Chicago when I was 10 years old. I found all of the cement, tall buildings, and the lack of forest and trees depressing. Once I returned home, I realized my love and need for nature. I made an effort to connect on a deeper level by signing up for 4-H and Girl Scouts. I’ve been sharing nature with others ever since!

ONE37pm:  What does a day in the life look like for somebody who is actively involved in the outdoor life be it hiking, trail running, canoeing, etc.

Slaughter: I don’t know a lot of athletic outdoorsy people, which is ironic. I’m active, but I work all day like most people. I get my outdoor time in small bites. I pack my lunch, eat in my office, then drive to a favorite natural area 10 minutes away, and walk the loop there , then drive back to work within the hour. When people want to go out for brunch or lunch on the weekend, I’ll sometimes suggest a walk instead. I’m very spontaneous, and will pull over and explore a trail if I have time while I’m driving. In a nutshell, I grab lots of little opportunities to enjoy the outdoors, in addition to going to group events such as the ones offered by People of Color Outdoors.

Pamela Slaughter
PDX People of Color Outdoors

ONE37pm: According to the EPA, true environmental justice is reached when everyone has a healthy environment and the same level of environmental protection. How is People of Color Outdoors working to eliminate racism and discrimination in the outdoors?  

Slaughter: Black ball players, golfers, swimmers, gymnasts, tennis players, have all survived hostility and obstacles from racism. The color barrier was broken and years later, it’s not shocking to see BIPOC professional athletes. People of Color Outdoors is getting BIPOC outdoors into natural spaces on a regular basis. Four years ago we would be stared at when we explored certain trails. I have deliberately repeated our outings frequently. Now no one looks at us twice when we visit those same places, four years later, because it’s normal for us to be there. The very act of going into a space repeatedly is helping.

ONE37pm: Where do you hope to see People of Color Outdoors five years from now?

Slaughter: We would love to acquire our own wooded acreage by then, so that we can train our leaders, teach outdoor skills, host outdoor events, camp, and meet. Ultimately, we will have our own retreat center that will be open to the public.

ONE37pm: People of Color Outdoors has a very close-knit community. What do you guys do for fun and fellowship?

Slaughter: Some of our favorite outings take place when we rent a camp for the day and have the entire day to enjoy each other’s company, good food and nature!

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Entrepreneurs Grind

BEYOND THE STREETS and NTWRK Partner For Their 2021 Event

BEYOND THE STREETS prides itself on being a celebration of society’s most creative misfits. Focusing on talent who’s impacts are undeniable but often overlooked, the iconic company is gearing up for their official BEYOND THE STREETS fair that will be hosted exclusively by NTWRK on December 1st and December 2nd. The second iteration of the fair will be directed by renowned artist Cleon Peterson, and will feature an unprecedented number of artists debuting new work — including paintings, sculptures, limited-edition prints, skate decks, drawings, and more.

The event will also launch exclusive products  across fine art, collectibles, apparel, and home goods, and offer unique content experiences from around the world throughout the event.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/reel/CWLvkMtM_oC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/reel/CWLvkMtM_oC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/reel/CWLvkMtM_oC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by BEYOND THE STREETS (@beyondthestreetsart)</a></p></div></blockquote></div>

We spoke with BEYOND THE STREETS founder Roger Gastman to get a behind the scenes look at what they are putting together this year, while also diving into the world of virtual shopping, the current and future landscape of street art and graffiti, and the future of BEYOND THE STREETS.

ONE37pm: Congratulations on the launch of BEYOND THE STREETS. How has it been putting together this event thus far?

Gastman: Putting it together this year was an entirely different beast. It was a whole new challenge because last year’s festival came during a time where everybody was locked in. Now we are in a time where everybody is slowly starting to get back out there, and it’s been such a positive experience. There were so many days where we were bored, and ended with us creating great content. A lot of great video content as well. We were really thinking from the perspective of everything getting back to normal in the world.

ONE37pm:  Can you give a quick rundown of the event and NTWRK in general for those being introduced for the first time.

Gastman: BEYOND THE STREETS is the ultimate art show. It’s been a passion of mine since I was kid, and now we are really seeing that everything has exploded in the digital art world. We have 100 of the greatest artists in the world, and over 100,000 people have come knocking on our door. BEYOND THE STREETS is a pop museum of some of the world’s most exciting art, and it’s a place for people to collect limited edition one-of-a-kind-pieces.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CV8MfLIppiM/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CV8MfLIppiM/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CV8MfLIppiM/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by BEYOND THE STREETS (@beyondthestreetsart)</a></p></div></blockquote></div>

ONE37pm: Some of the topics being discussed are: Art in the Age of Virtual Shopping, The Landscape of Street Art, and the Future of BEYOND THE STREETS. Anything else we can expect?

Gastman: A Lot of surprises and conversations. We are going to be covering and talking about everything!

ONE37pm:  Renowned artist Cleon Peterson will be directing. How has it been working with him?

Gastman: He’s great! Cleon is not a graffiti/street artist and he is incredible. He’s an artist inspired by magical paintings, who focuses a lot on simplicity. He’s great to work with. Sometimes he’ll be on a call and won’t say anything, and then he’ll pop in with something out of nowhere to show that he was listening to every word the whole time. He inspires a lot of fresh ideas.

ONE37pm: Anything else you want the world to know about BEYOND THE STREETS?

Gastman: It’s going to be a complete new experience in terms of our content. We’ll have our holiday shopping, and our artwork will be accessible for many to see without necessarily having to go into a gallery. We’re excited to be partnered with NTWRK because they give us the technology and opportunity to showcase artists.

We really have a diverse range of people, and our formula is very fast-paced. There will be a new episode every ten to 15 minutes where a new product will become available to purchase, and like we said before, we always have new content continuously rolling out. Each episode will be able to reach somebody with many different curation changes. We work with many different types of artists because we really aim to tell strong and different stories.

There’s also another exciting announcement in store, as it was announced today that J Balvin will serve as the emcee for the event. 

BEYOND THE STREETS will take place on NTWRK December 1st and December 2nd. 

Categories
Entrepreneurs Grind

Strava for Cooking: A Conversation with the Co-Founders of Pepper

In the 21st century, socialization is foundational to so many people’s processes of commitment and actualizing a routine. Apps like Strava and Goodreads demonstrate the potential of socialization in encouraging people to foster healthy habits. These apps become a log not just for yourself to reflect on, but for your community to celebrate and even compete with.

So while there might be some superhuman reading this story remarking at how their only inspiration comes “from inside” and their work ethic alone nurtures their healthy habits, the vast majority of us don’t always thrive in an isolated vacuum. Socialization allows for competition, it allows for recognition, and—most importantly–it builds community.

This ethos was the basis for Pepper, a digital cookbook social app created by Matt Schkolnick and Jake Aronskind. The duo had noticed the oversaturation of food content on apps like Instagram and Facebook, but realized that this method of sharing could be so much more than how it existed statically on non-specialized apps. Incorporating a social component to how we disseminate our food experience can help people build routines; sharing and growing with your community encourages lasting commitment. It’s why apps like Strava have seen such success in the world of fitness. It’s why Goodreads has become the pillar of the literary community it is today. So why not cooking?

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CUfRELKlvuy/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CUfRELKlvuy/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CUfRELKlvuy/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Pepper (@peppertheapp)</a></p></div></blockquote> “,”hedEnter: Pepper</div>
Enter: Pepper

ONE37pm got a chance to catch up with the brand’s two founders just two months after their brand’s launch on the app store in early September. “We set out to build this same social vertical dynamic, but for cooking,” Jake tells me, regarding the impetus for the app. Neither of the app’s founders have formal backgrounds in cooking, but this is part of what makes the app so intriguing. Their motto for the brand is: “Every chef deserves an audience.” So whether you fancy yourself a Gordon Ramsay in the kitchen or the kind of person who would be a subject on Kitchen Nightmares, everyone is deserving of a journey into the culinary arts, recognizable by their friends and family.

Pepper App Co-Founders Matt Schkolnick and Jake Aronskind

Every chef deserves an audience.

Matt and Jake, lifelong friends who “went to sleep-away camp together,” tell me about their experience in a food-dedicated GroupMe with friends from college and how it contributed to their “aha” moment with Pepper. “It wasn’t until I got added to this group chat that I felt a connection to cooking,” Matt tells me, adding that seeing what his friends were cooking encouraged him to try to replicate their exploits and get involved himself. “My interest in cooking, my journey as a chef, started when I was exposed to what my friends are cooking.” And this is essentially the premise of Pepper. By incorporating a socialization element into the process of cooking, Pepper will encourage people to cook more, to share more with their friends and to be proud of their journeys, as opposed to focusing on the world of fine dining as the only kind of cooking deserving of recognition.

“If you cook, you should feel empowered to share what you make and have a platform to learn,” Matt tells me. And as he says it, I personally feel the desire to cook more. While relying on apps like Instagram and Facebook perhaps discourages “amateur” chefs from sharing their creations, an app devoted to the very process of cooking—from your oven-baked nachos to a labor-intensive Beef Wellington—encourages everyone to participate. “There’s value in specialization,” Jake notes to me. 

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By incorporating a recipes component in addition to imagery, the food posts in Pepper are alive. They don’t just exist—as they would on IG or Facebook—as static imagery that sits on the web, never to be interacted with again. As the app continues to pick up steam, eventually users can rely on the app to not just get recipes and inspiration from their friends, but from professional chefs as well. And the accessibility of the app could allow amateur chefs to build up a reputation/following to rival that of the most admired pro chefs around.

Throughout our conversation, I was reminded of the adage from Pixar’s Ratatouille: “Anyone can cook.” This is the ethos driving Pepper’s early success and potential for the future. I left our call feeling energized to get into the kitchen with the newfound knowledge that my cooking, too, is worthy of recognition. We all deserve an audience; and with Pepper, your community is waiting.