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Careers Grind

ONE37pm Is Growing FAST. Want to Join the Team?

For the three years that ONE37pm has been a presence online, we’ve learned never to settle and, perhaps most importantly, stay curious. We’ve grown and evolved into what we are today, a one-stop-shop for all things you’re intrigued by, whether that be NFTs, Gaming, Music, Sports Cards,  Sports, Culture, and everything in between.

As ONE37pm emerges on the other side of those three years, we’re looking to grow again, and we need your help to do so. We are looking to expand our team across all areas, including editorial, content creation, operations, and beyond.

Are you looking to get into the world of content creation? Take a look at the roles listed below, send us your info, and let’s talk.

LINK TO APPLY

Editorial
  • Proper Football Producer, Resident 
    • Do you have a passion for all things Footy? Are you a natural creative? ONE37pm is hiring a resident producer to focus on creating motion and static assets across social media and help support our soon-to-launch Proper Football Podcast. Does this sound like you?
  • Gaming Editor
    • The gaming world continues to evolve daily, and the entire notion of what defines gaming is currently being rewritten. We have the ambition to help define these narratives while shining light on emerging players, creators, developers, and publishers alike. Whether you’re an avid gamer yourself or just find yourself on Twitch 24/7, we’re looking to bring on someone to help further define ONE37pm’s role in the space in both our editorial coverage as well as IRL/virtual events. Oh… and we believe blockchain gaming is going to be BIG!!
  • Sponsored Content Resident
    • At ONE37pm we work with many partners throughout the year in a variety of different programs, from content series on TikTok to driving messaging for back to school programs through an array of live-streamed interviews. This residency position will work closely with the team focused on partner relations & campaign success.  For this position there will be an array of tasks, including being a part of the scope strategy, ideation, creating deadlines and timelines, communicating with the team via our project management tool Asana to track progress per campaign  and more. 
  • Emerging Profile Editor, Resident
    • You’ve got your finger on the pulse. Whether it’s a designer, WEB 3.0 builder, athlete, architect, or burgeoning style icon, you stay up to date on all of the emerging faces of style that are about to pop off. The Emerging Profile Editor will be responsible for ideating, interviewing and writing profiles on up and coming talent likely to be the next big thing.
  • Sneakers Editor, Resident 
    • The world of sneakers moves incredibly quickly. We’re looking to bring on someone steeped in the world of sneakers to help cover drops, developing trends in the sneaker world and the world of NBA kicks. The Sneakers Editor will be responsible for pitching/writing articles, social copy editing, reaching out to designers and more. 
  • Formula 1 Editor, Resident 
    • ONE37pm is looking to drastically expand our coverage of Formula 1. From lists of the best drivers in the league to breaking news during the season, the Formula 1 Editor will oversee every element of our burgeoning F1 coverage. Responsibilities will include article writing/pitching, social copywriting/ideation and more as the vertical develops. 
  • NFT Content Producer, Resident
    • You live and breathe NFTs. Your knowledge of the technology behind NFTs, custodial wallets, smart contracts, and the community is unmatched. You can create content with Adobe Suite for any platform while adding your 2 cents into the content to bring value to the audience to educate them more on the NFT world.  You have strong communication skills and work well in team/collaborative settings. 
  • Sports Cards Editor, Resident 
    • Must be energetic and enthusiastic with advanced knowledge of the sports card hobby, while knowledge of trading card games (TCG) such as Pokemon and Yu-Gi-Oh would be a bonus. Our Sports Card Editor should be creative and bring original informative content to the article’s audience, as well as be comfortable on camera making videos to promote their content on social media platforms such as Instagram, Tiktok and Twitter. Please be prepared to show examples of your writing and social media presence. 
  • NIL Editor, Resident 
    • Candidates must have a passion for sports and marketing and be prepared to report on all breaking NIL deals, as NCAA athletes pursue opportunities in this emerging space. Our Resident NIL Editor should be prepared to bring original informative content to the article’s audience, as well as be comfortable on camera making videos to promote their content on social media platforms such as Instagram, Tiktok and Twitter. Please be prepared to show examples of your writing and social media presence.
Operations
  • Web 3.0 Developer
    • Web 3.0 is here. NFTs are here. ONE37pm is looking to add a developer to the team to ensure we are at the forefront of new-age media. The world of NFTs is brand new and is changing practically by the minute, and we want someone who can stay ahead of that curve. If this sounds like you, we want to talk!
  • Instagram Portfolio Content Producer 
    • You grow Instagram accounts for fun, and you are innately good at it. Your main objective is to cultivate a community around Instagram accounts while posting content that brings value to the audience. You live and breathe in the Instagram content world. You can analyze trends, content, and templates that over-perform on IG and create your own original content for multiple Instagram accounts with large followings.
  • Community Management, Resident
    • You love building communities and have built communities before on Discord, Instagram, TikTok, YouTube, and Twitter. Responding to our audience’s questions and statements brings you excitement, and you have a ton of ambition for finding insights to help content perform better. You are well-versed at analyzing trends in the comments section and platforms as a whole. You can analyze and synthesize a trend you are seeing and provide insights to the entire team with clear next steps. Finally, you feel comfortable with working with our Lead Community Manager and have excellent communication skills. 
  • Resident Media Buyer
    • You have an interest in running ads, learning about bidding and placing campaigns within various digital platforms (ie: Google, Facebook, Twitter, etc) and managing the ongoing real-time optimization of live media to ensure goals. You will learn about campaigns, pacing, monitoring performance, and making changes when necessary. 
Creative
  • Video Editor, Resident
    • If you have an eye & the ability to execute to produce a great video built for the social media platforms and are passionate about creating them, we want to talk to you. As a video editor resident, you’ll be responsible for editing and creating content for ONE37pm, whether that be a TikTok, YouTube Short, promo clips, or even long-form videos; you’ll have your hand in all things video. You should be proficient in Adobe Creative Suite and eager to continue to learn and evolve in other efficient and effective ways to make social first content.
  • Graphic Designer, Resident
    • You’re an artist, a thinker, a practitioner of content, and someone whose creativity knows no bounds. As a Graphic Designer with ONE37pm, you’ll put all of the above to work. You should be proficient in Adobe Creative Suite and eager to continue to learn and evolve in other efficient and effective ways to make social first content.

Please note: Candidates must be US-based as we are unable to provide sponsorship for work visas.

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Careers Grind

Insyde Shares His Inspiring Journey from Music to TikTok and Esports

Many teens dream of making music that will blow into virality online, yet it is often a dream, and almost never comes to fruition. Not so with former Chick-Fil-A employee turned internet celebrity, musician, and entrepreneur Insyde. He wrote and recorded a song and posted it to his SoundCloud account as a social experiment, opening the door for his rise to social media fame. Since then he has moved into posting viral TikTok videos, and he has become a manager for esports organization Azuric. ONE37pm got the opportunity to hear Insyde’s story in his own words:

I have always been interested in creating, even when I was quite young. From age 10 to around age 15, I was borrowing books from the library about filmmaking, graphic design, web development, and marketing. It didn’t matter that I only understood half of these books at the time. If I did not understand something, I would research until I figured it out. Most people view autism as a crutch, but I viewed it as a tool, it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

Like many people, I always had a feeling that I wanted to be famous. One day I decided to try an experiment just to see how viral I could go online with just the marketing skills I had learned online and from books I got from my local library. I had been listening to a lot of free youtube beats at the time, and I had one that I liked, so I just put it into a free recording app, and used the worst microphone ever and recorded a song. It took me roughly an hour total to record the song, then I posted it on SoundCloud, pitched it to some big repost accounts, and let it sit. I had a summer camp for a week the next day, so I went to that and never thought twice about it.

Insyde

Most people view autism as a crutch, but I viewed it as a tool; it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

Boy, was I in for a surprise when I got home and saw that I had over 300,000 streams in a week, and saw that my song was near the top of the weekly SoundCloud charts. I immediately got to work and got it released on all the major streaming platforms, such as Spotify and Apple Music. I even got a quick music video together and uploaded it on YouTube. I made sure all my social media accounts—like my Twitter account and my Instagram account—were branded the same and all linked on my SoundCloud profile. Being a digital marketing enthusiast, I employed various marketing strategies I had learned from online guides and the books I had acquired from the local library. Even then I could not predict the virality of the project; I never thought it would blow up to over 1 million streams in just a month, which is incredible even for many mainstream artists on SoundCloud. Don’t get me wrong, I had confidence. I knew it would work, but I was not prepared for the extent at which it would do so.

In early 2020, I decided to try my hand at other social media platforms, so I started focusing on creating content for the short-form video platform TikTok. My marketing experience—along with the attention to detail that came with my autism—led me to quickly figure out the TikTok algorithm, and I almost immediately had multiple videos go viral, totaling over 120 million views combined in a 3 month period. I remember when I hit 500,000 followers on Tiktok, which I celebrated in a Twitter post on April 10, 2021. 

In January 2021, I started my entrepreneurship journey into esports management when I joined esports organization Azuric as their general manager.

Esports is a quickly developing field, and most traditional businesspeople are overlooking it as a viable revenue machine, but with the internet being increasingly monetized, there are all kinds of opportunities to build large businesses based on esports. People just seem to hesitate and think esports is ‘too big of a risk’, and just get too scared to invest time and money into it. They are losing out on big opportunities.

I never dreamed that anything I could ever do would make any impact on many people at all. Yet here I am 2 years later. My music has been streamed millions of times; videos I have posted online have been viewed over 150 million times. It feels surreal, and at the same time I don’t feel the way I thought I would feel. 

Keep up with Insyde and Azuric on social media!

Twitter

Tiktok

Instagram

Azuric on Twitter

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Careers Grind

Marguerite deCourcelle Explains the Bigger Picture of NFTs

On this week’s episode of Huh, Tyler Schmitt speaks with CEO of Blockade Games, Marguerite deCourcelle aka Coin Artist. This episode is jam-packed with so much helpful information, but there’s one primary through-line: the importance of education. NFTs are hot, but the new technology (which isn’t even that new), should not be viewed as a cash grab; it’s a paradigm shift for the way we consume and—perhaps more importantly—produce content.

Maguerite was initially a visual artist, and so she brings an incredible perspective to the ongoing conversation about NFTs, digital art, gaming and more potential use-cases for the tech. Early on in the conversation, Maguerite highlights one of the primary benefits of NFT technology, the democratization of selling art: “I’m very excited about the idea of artists and creatives having this opportunity to take more ownership and control over their futures. Their future, their work, their destiny. And not needing the third party to kind of dictate or gatekeep that opportunity for them.”

They go on to discuss the importance of learning about the technology before hopping on the bandwagon; you shouldn’t just mint an NFT because you heard it was a hot button. Maguerite is hesitant about the way many have been viewing NFTs and their current coverage. Many people are talking about biggest sales and record earnings; these conversations aim to validate NFTs as a form of art distribution. But that’s just the tip of the iceberg: “In reality, they’re opening this channel between consumer and content creator.”

Maguerite goes on to explain her insistence that people educate themselves on NFTs before getting involved: “If you can’t actually mint your own NFT, I really don’t think you have any business in selling it. Because you’re giving people some sort of promise that you know what you’re doing and if you don’t understand NFTs, then you have no vision. If you have no vision, then why should people be buying this thing that’s supposed to last forever?”

Her advice for getting involved? Simple. Get involved! “I swear to god, the only thing that is going to help you is just doing it.” Maguerite recommends checking out OpenSea’s vast catalogue of resources and then to “just start participating to some degree.” The best way to learn about the process will be by doing it.

Maguerite’s career as an artist, gamer and technologist allows her to provide unique insight into content creation generally. I couldn’t possibly fit every gem from this episode into this article, so you’ll have to listen to the full episode to squeeze every last iota of knowledge out of the incredible creator.

That said, here’s one final piece of advice from Maguerite: “Be conscientious of how can you contribute, what is your strength, and when you explore that and what is your value add to the experience, you’ll start unlocking little wins that will be insightful for you, regardless of you being a content creator or an investor.”

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Careers Grind

Marguerite deCourcelle Explains the Bigger Picture of NFTs 2

On this week’s episode of Huh, Tyler Schmitt speaks with CEO of Blockade Games, Marguerite deCourcelle aka Coin Artist. This episode is jam-packed with so much helpful information, but there’s one primary through-line: the importance of education. NFTs are hot, but the new technology (which isn’t even that new), should not be viewed as a cash grab; it’s a paradigm shift for the way we consume and—perhaps more importantly—produce content.

Maguerite was initially a visual artist, and so she brings an incredible perspective to the ongoing conversation about NFTs, digital art, gaming and more potential use-cases for the tech. Early on in the conversation, Maguerite highlights one of the primary benefits of NFT technology, the democratization of selling art: “I’m very excited about the idea of artists and creatives having this opportunity to take more ownership and control over their futures. Their future, their work, their destiny. And not needing the third party to kind of dictate or gatekeep that opportunity for them.”

They go on to discuss the importance of learning about the technology before hopping on the bandwagon; you shouldn’t just mint an NFT because you heard it was a hot button. Maguerite is hesitant about the way many have been viewing NFTs and their current coverage. Many people are talking about biggest sales and record earnings; these conversations aim to validate NFTs as a form of art distribution. But that’s just the tip of the iceberg: “In reality, they’re opening this channel between consumer and content creator.”

Maguerite goes on to explain her insistence that people educate themselves on NFTs before getting involved: “If you can’t actually mint your own NFT, I really don’t think you have any business in selling it. Because you’re giving people some sort of promise that you know what you’re doing and if you don’t understand NFTs, then you have no vision. If you have no vision, then why should people be buying this thing that’s supposed to last forever?”

Her advice for getting involved? Simple. Get involved! “I swear to god, the only thing that is going to help you is just doing it.” Maguerite recommends checking out OpenSea’s vast catalogue of resources and then to “just start participating to some degree.” The best way to learn about the process will be by doing it.

Maguerite’s career as an artist, gamer and technologist allows her to provide unique insight into content creation generally. I couldn’t possibly fit every gem from this episode into this article, so you’ll have to listen to the full episode to squeeze every last iota of knowledge out of the incredible creator.

That said, here’s one final piece of advice from Maguerite: “Be conscientious of how can you contribute, what is your strength, and when you explore that and what is your value add to the experience, you’ll start unlocking little wins that will be insightful for you, regardless of you being a content creator or an investor.”

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Careers Grind

Sean Does Magic…And So Much More

“TikTok is just for dancing.” 

For some people, that may be their perspective, but boy, would they be missing out on a great platform. Platforms do not generally discriminate on the content subject and Sean Does Magic is proof of that. 

He joined ONE37pm’s Sean Millea to talk about his come-up, career, and plans for the future.

The incredibly popular magician has found a home on TikTok, creating daily content that leaves people speechless…including some of the members here at ONE37pm and Team GaryVee:

Of course, though, this type of success doesn’t happen overnight. There are hours of sacrifice, over years of his life, that led to him being prepared for this moment.

Sean: “I started magic at the age of six.” 

The funny thing about Sean is that when he started posting content, magic was still an after-thought. 

Sean: “I started by doing things that weren’t magic… I posted my first magic video and it got 12 million views… and went from there.” 

“I feel like I have a personality outside of magic… I like to show that through these skits and comedy videos” Sean said.

In a bizarre 12 months, Sean’s work has had to rely heavily on the virtual aspect. He uses TikTok and Omegle as his two weapons to combat the lack of socializing and larger crowds for audiences. 

“A lot of the effects you see me do are tricks that I have remastered…some of these tricks are meant to be in person.” 

ONE37pm: What is easier? Doing these tricks in front of live groups or the online, virtual tricks?

Sean: “It’s way easier virtually.”

Now, let’s be transparent. It’s not easy. Sean just makes it *SOUND* easy. 

He knows where people’s eyes are, where their attention is at, and how long they will focus on one thing before moving to the next. Magic isn’t magic; it’s a skill he has crafted and learned the intricacies of over thousands of repetitions. 

Sean: “The biggest thing for magicians is to be able to talk to someone as you perform. What makes it really great, is when you’re online, is that they are strangers.”

They may be strangers at first, But that changes quickly. Sean has an endearing way of welcoming people to his work. He has a positivity first mindset that has turned those would be strangers into 17.5 million followers (or friends) on TikTok. 

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Careers Grind

Monte Morris: A Man Focused on Building His Legacy On and Off The Court

It’s December 15th, a chilly winter day in Colorado, and rising NBA star Monte Morris has just come from a practice session with the Denver Nuggets. Morris is in good spirits, and it’s not hard to understand why.

The point guard is on the verge of starting a brand new season, and he’s doing so with a recently announced three-year contract extension that’s rewarding him quite nicely with a $27 million salary over that span. It’s easy to look at that reward and automatically assume that the success was an overnight one, but Morris will be first to tell you that is far from the case.

Brandon Green

“It’s been a long road—a journey,” Morris says as we chat over the phone. Under normal circumstances, this is a conversation that we would typically be having in person (perhaps after a game or practice), but this is 2020—a year that has been anything but ‘normal.’ This year has presented many challenges, but there have been some bright spots. One of those was seeing Morris elevate his game to the next level during an unprecedented NBA season that was spent in a bubble at the height of a global pandemic, as well as a national battle against racial and social injustice. 

“They told us back in March that the season was being postponed. I didn’t think that it was going to be that long. At first, some weren’t open to going back and playing, and we voted and made a run for it. We said we were playing for Breonna Taylor, and the fight against racial injustice. We did it as a team and brotherhood, and it was one to remember. I enjoyed the season and enjoyed having a voice.”

The official last quarter of the 2020 NBA season was certainly one to remember for the guard who has blossomed into a key player on the Nuggets roster, but to understand how he got to where he is today, you have to rewind back to when he was just a young boy in Flint, Michigan with a basketball and a dream.

“Crazy thing was that it was just me and my mom,” he says, reflecting on his childhood and the loving relationship he has with his mother. “My mom coached varsity girls at the school I went to (Beecher High School). Basketball was all I knew.”

And it was something that he was very good at. Fueled by drive, Morris would stay up late into the night playing basketball in his room. While it drove his mother crazy (she would yell at him through the walls because she couldn’t sleep), it was clear Morris possessed something special—but he had to make sure that he stayed the course.

“In Flint, the violence was really high. I had to make sure I stayed on the right path. One wrong turn could mess you up—I was seeing stuff that I wasn’t supposed to see. At certain points Flint was ranked number one or two in crime. You know I would always tell my mom growing up that I was going to buy her a house and a car. She would laugh, but it was all I envisioned. I just stayed focused.”

It doesn’t take very long to see that Morris prides himself on being a role model and an inspiration to younger generations. He isn’t just here to play ball, he is also here to tell his story.

Laenz Photography

Sometimes society puts forth the notion that there is only one set path to success. That is simply not true, and Morris is an example of that. 

“I was drafted at 51, and the Nuggets called me to tell me that they already had three point guards,” he says recalling the night he was drafted. “I signed a two way contract, and I just needed to get my foot in the door. So I went to training camp—I had no reps, and played in the league, but I only appeared in two NBA games.”

Morris’s season was primarily spent with the G League’s Rio Grande Vipers, but he made sure to always stay prepared. “I was always packed because I never knew when I was coming back,” he says of the first year of his professional career. His dedication was recognized by the Nuggets organization who converted his contract the following year bringing him fully on for the 2018-2019 campaign. In the blink of an eye, Morris went from only playing a couple of games to a full 82 game season plus the playoffs.

“At first I didn’t know what to expect because they had also brought in Isaiah Thomas. He ended up being hurt, and that resulted in me having an opportunity. I had really begun taking off my first year—everyone started talking about me. That opportunity was all I needed. 

Brandon Green

That second year I struggled in the playoffs and people were doubting me, but that ended up coming this season because I knew what to expect since I now had playoff experience.”

So now we are back in the present, reflecting on a truly unique season that we will probably never see again. After a certain amount of time it became clear that things weren’t going back to normal anytime soon. If the basketball season was to resume, it would be by way of an isolation resort known as the bubble. To participate, teams and players had to go through rigorous testing and quarantine procedures before departing. Once there, the strict protocol continued with players essentially being placed on lockdown.

In addition to the pandemic fight, there also was the battle for racial and social injustice after the deaths of George Floyd and Breonna Taylor. Morris and his colleagues in the NBA and WNBA decided to use their platforms to make a change.

“It was good for me because not every guy is blessed to have millions of followers. It was also dope as a brotherhood because we were like why not play for it and showcase to the world that we are still here? I wanted the world to have hope and something to watch. It was a tough one—some wanted to leave, but if we left, it was like what comes next? Carmelo asked that and guys couldn’t really answer, so we just decided we were gonna keep playing.”

Morris and the Nuggets went on rampage, becoming the first team in NBA history to come back from a 3-1 deficit twice in the same playoff run. Morris himself averaged 9.5 points and 3.5 assists per game, becoming a huge part of the Nuggets postseason success. That all goes back to the winning mindset he’s had since his childhood playing days after coming into his house crying one day after a loss. His mother quickly corrected his behavior, and changed that by instructing him to go back outside and play until he won.

I always want to win. I had to compete against guys that were Class A, B, C, and D, and I was able to get three straight state championships in high school.

My coach in high school used to always say that we ‘breed winners’, and now of course I have the back to back playoff experiences. I always keep that energy with me and everybody feeds off it. I never say I lose, I say I learn.”

He also applies that same passion to his charity work. ‘‘You really have to start from the bottom because it’s a marathon not a sprint,” Morris says, adding that he’s currently working with Los Angeles Lakers star Kyle Kuzma on a plan to help different cities in need. When it comes to charity though, Morris prefers action over talking. “I’m not just focused on Flint, we are trying to help every place that is in need. I’m always looking to see what I can do and how I can help. This is not a clout thing.”

So what’s next for the 25-year-old? Well, more hoops as the NBA season is set to begin on December 22nd. As the new year tips off, Morris plans on adding to the success of this past season, and doing so in style. Oh and perhaps a little bowling on the side, which Morris describes as being his ‘happy place.’

Brandon Green

“I want to show everybody that we’re still here, and win the most games possible. When you win, everybody is happy, and when I’m winning I get rewarded.”

And when it comes to fashion, Morris is always on 10. Unfortunately with certain safety protocols still in place, we may not get to see many of Morris’s pre-game outfits, but that’s okay because he has big plans for the fashion industry as well.

“I like a lot of shoes and sneakers, you know like Alexander McQueen’s. I’m a shoe collector—I have shoes that I haven’t even opened! I actually just had a photoshoot with my marketing team, and I’m planning on launching my merch.”

Dream big and never stop working. Morris and Nuggets begin their season on December 23rd against the Sacramento Kings.

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Careers Grind

9 Great Tips for Small Business Owners (from Actual Small Business Owners)

ONE37pm and Squarespace have teamed up to create an editorial series that offers resource support and expert advice for entrepreneurs and small business owners in our community who want to start or grow their own business. You can try Squarespace for free to create your own website, then use code “ONE37pm” to get 10% off when you’re ready to go live.

It’s tricky trying to figure out the right moment (or even the right plan) to launch your own business—and finally realize a life-long dream. But as you weigh your options, it’s helpful to get the real scoop from small business owners who have been there, done that…and come out successful on the other side. Of course, success means different things for each business and founder, but it could mean picking the right website platform or simply creating and sticking to deadlines. We chatted with a handful of successful startup founders to get their best tips on the must-do’s for getting your small business off the ground.

1. Make Sure There’s a Need for What You’re Selling

“Before you do anything else, be sure you’re solving a real problem. Test your value proposition with real people before spending a lot on your business. Don’t start at the solution and move backward.” —Kevin Gindi, cofounder of Cheeky

2. Have Your Elevator Pitch Down Pat

“Make sure you can say what your business is in one clear sentence. You’d be surprised how much work it takes to narrow it down to one that’s actually concise.” —Alison Cayne, founder and CEO of Haven’s Kitchen

3. As Soon as Possible, Create a Website

“We can’t emphasize enough how crucial a website is. It was the single most important piece for our business. During COVID-19, it was honestly the main thing that kept us afloat—it shifted so much demand online, we saw tenfold growth year-to-year on our site. We have Squarespace to thank for getting us up and running. They made the process of starting and launching a website so much easier than we imagined. For us, the two most important things were the ease of setup and analytics. Building our site by customizing a template and using their SEO tools made setting up extremely easy. Once we got going, we also realized the analytic tools were unmatched. Being able to tell where our traffic was coming from and how it was happening was really useful for growing our business.” —Craig Deahl and David Roa, founders of Superlost Coffee

4. Become an All-Weather-Delegator

“As a business owner, ultimately your job is to inspire a team to build your vision. It’s best to get started hiring earlier than when it feels comfortable. That way you can get that critical practice on managing the workflows of your team rather than doing every task yourself.” —Gareth Everard, co-founder of Rockwell Razors

5. Use Your Core Values as a North Star

“Any and all decisions for the business (product, hiring, vendors, partnerships, campaigns) should boil down to one question: Do these activities or identities fully align with your company’s core focus and values? If it is not a resounding ‘yes,’ don’t do it no matter how tempting it is. With this ideology, you begin to have much more clarity in your decision making process. The earlier you take on this way of thinking, the better.” —Mark Mastrandrea, co-founder & CEO of IKONICK Canvas Art

6. Turn Your Best Customers Into Superfans

“Don’t be afraid to hop on a call with them to get real critical feedback, show them that you genuinely care, and make them feel special.” —Reid Moncada, co-founder and CEO of Fitted

7. Remind Yourself Why You Started (Sometimes Daily)

“Every relationship takes work, and being an entrepreneur means being in a 24/7 committed relationship with yourself and your business. The highs are high, and the lows can be lonely. Most people, even friends and family, won’t always see your behind-the-scenes or the grind it takes to build a company, but don’t let that discourage you. Wake up every day and remind yourself why you started, the problem you are figuring out a solution to and the impact you want to make for others.” —Rachel Perkins, founder of Perks Lifestyle Management

8. Show Respect from Top to Bottom

The advice I would give small business owners is to be convinced in your vision and do not be deterred from that. Listen and take advice from everyone but do not let that distract you from your mission. Additionally, treat every one of your employees with equal respect and value, whether it’s your CMO or the janitor, each person of your team is essential to accomplishing the company’s long term goal and you need everyone pulling the same way. —Justin J. Giangrande, founder of Queens Gaming Collective and The Network Advisory

9. As the Saying Goes, Always Under Promise and Over Deliver

“This old adage actually holds a lot of water. Short-term, people will like hearing that their project is going to be quick, easy and inexpensive. Long-term, they remember how it felt when you delivered quality product ahead of schedule. I think it’s especially important for beginners to be careful about the expectations they set, because it takes experience to learn how supplier shortages, hidden costs, shipping delays and other issues can throw a wrench into your plans. Build time into your schedule for those contingencies. You’ll look like a hero if you don’t use it, and you won’t look bad if you do.” —Dan Gordon, owner and operator of Dan Gordon Printing

Head to Squarespace.com to get started on a free trial and when you’re ready to launch your website, use the offer code ONE37pm to get 10% off your first purchase.

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Careers Grind

The 19 Best Side Hustles For Introverts to Try When Looking For Something New

When networking, assertiveness, and building a bold “cult of personality” are so often upheld as pillars of professional success, it could be hard out there for introverts who are naturally inclined to work independently and find strength in their alone time. However, there are plenty of lucrative job options for those of us who don’t thrive on the social aspect of rising through the ranks. If you’re seeking the perfect side hustle that involves the least amount of social interaction for the highest reward, you’ve come to the right place. Whether you’re artsy, entrepreneurial, or just have some extra time to convert into money, read on to find a job that fits you (and your introverted personality).

1. Graphic Designer

Creatives with a knack for digital design can easily spend their free time producing visuals to communicate concepts for clients in industries across the board. The job requires you to tap into artistry and imagination, skills many introverts tend to excel at. While some graphic designers might prefer to work in an agency setting, freelancers can offer their services for hire and work remotely on their own time. Pro tip: Create a website or portfolio showing off your skills and advertise your availability online. 

2. Video Editor

For those interested in the production industry with no desire to be on a crowded set, video editing could be your behind-the-scenes calling. With the necessary software and programs, you can work from the comfort of your own computer compiling, splicing, and formatting raw footage and turning it into a quality video ready to be shared (and go viral, of course). 

3. Writer

As bestselling author John Green once said, “Writing is a profession for introverts who want to tell you a story but don’t want to make eye contact while doing it.” Whether you delve into freelance journalism, blogging, or more creative writing pursuits (like working on a novel), passionate communicators who tap into their ideas better on paper can find plenty of independent writing opportunities.

4. Proofreader

All that time you’ve spent reading alone in your room can finally pay off with some proofreading gigs. If you’ve got a strong grasp on language and grammar and can easily pick out writing errors, you can get paid to look over and edit just about anything, from legal documents to other people’s resumes and cover letters. You’d be surprised by how many potential clients are willing to hire a second pair of eyes.

5. Social Media Manager

Introverts may not enjoy in-person interactions, but that really has no bearing on how friendly, personable, and social they can be, which is why many introverts are so great at social media. Sound like you? Managing social media accounts for a small business or publication is an awesome way to be outgoing without the usual pressure. If you tend to stand back and take in the whole picture, you’re also probably full of clever observations and savvy statements that are sure to get a brand all the retweets. Use your strengths!

6. YouTuber

In the same vein, introverts can be just as funny, talented, and entertaining as their more outgoing counterparts, but without the need to perform in front of a real-life audience. Starting a YouTube channel is an ideal option for crowd-shy people with talent or knowledge to share, from singing to vlogging to tutorials. You can make videos that incorporate any of your hobbies and start getting paid once you rake in enough subscribers and views.

7. Travel Photographer

Close your eyes and picture your dream vacation. Are you the only person around? It’s then perhaps time to embark on both the literal and metaphorical journey of becoming a travel photographer. Those with an artsy eye and a love for solo adventure should grab a camera, hit the road, and start snapping. Create an Instagram account to gain exposure, compile a portfolio. Then you can start making money selling your pictures, working with magazines or media companies, and/or acquiring sponsorships on IG. If you’re really good, you can even get paid to fly out to exotic locales—just to take photos!

8. Fashion Reseller

You don’t need a flashy personality to be passionate about flashy fashion. Stylish Hypebeasts who always keep up with the latest streetwear trends can tap into the lucrative resale market and start turning items like rare designer collabs or coveted sneakers for a profit on websites like StockX, Grailed, or Depop. Buying, selling, packing, and shipping can all be done by yourself, and you barely have to speak to anyone at the post office.

9. Online Shop Owner

Similarly, you can set up shop selling your own wares on platforms like Etsy. If you’re a creative craftsperson who enjoys making things with your hands, whether it’s clothes, furniture, or even art, you can turn your hobby into an online business. According to career coach Kimberly Lucht, “Introverts, in my experience, are also most likely to thrive running a business and being their own boss because they don’t shy away from executing on projects alone.” 

10. Housesitter

Get paid to just chill at a stranger’s home for a few days and maybe even hang out with their pets? Yep, you can live the dream by signing up to be a housesitter. Homeowners in need frequently seek trusted individuals to watch over their abodes while traveling, ensuring that their cat gets fed and the plants get watered. Find gigs that fit your schedule or just take your laptop and work your day job from a new couch. At least you’ll never get bored of the scenery.

11. Dog Walker

You don’t even need to be an introvert to know that hanging out with dogs is better than hanging out with people (that’s just science). So why not spend your extra time making extra cash with new furry friends? You can sign up to be a dog walker on apps like Rover and Wag! And, as a built-in bonus, you’ll also get some free exercise in. Gotta aim for 10,000 steps a day, people!

12. Translator

If you’re fluent in two or more languages, take advantage of your unique edge by working as a freelance translator. Companies like Appen, an AI-assisted data annotation platform, are always looking for independent contractors to work on translation projects remotely. Let’s just say it’s way better than using your dual-language skills to argue with your parents in their native tongue.

13. Delivery Person

While the idea of having to knock on multiple doors a day may at first seem daunting to an introvert, snagging a gig as a delivery person, whether by car or by bike, can actually be ideal. Most of your time is spent commuting alone, and with contact-free delivery more popular than ever these days, you, well, don’t even need to make contact with customers. Consider applying for a part-time delivery job at a local restaurant or signing up with apps such as Postmates.

14. Virtual Assistant

With more and more people leaving their offices behind to work from home, virtual assistants are in high demand. If you’re uber-organized and skilled at administrative duties, this type of remote position is a great alternative to a bustling office situation. And since you’re usually working one-on-one with someone, even your potential Zoom calls won’t be nearly as stressful as having to attend an in-person meeting with a large team.

15. Landscaper

Hey, it worked for introvert icon Edward Scissorhands, right? But seriously, outdoorsy types with green thumbs and visions for gorgeous grounds can put their gardening expertise to good use by selling their services as a landscaper. Even if you start from the bottom by mowing lawns, you can turn it into your own thriving side business eventually. Who knows, your next stop might be the White House Rose Garden.

16. Researcher

If you’re the kind of introvert who prefers to spend their evenings falling down Wikipedia holes about obscure subjects rather than hanging out at a bar, good news! There’s a job for that. Various industries hire freelance researchers to scour the internet for data, facts, public records, and more. Some data entry or writing to relay your findings is also usually involved, but for the most part, you’re just sitting at your computer and snooping around the web.

17. IT Technician

Calling all gamers and hardware nerds who can’t help but poke around a motherboard! If you’ve built and rebuilt your own custom computers, have you ever considered monetizing your technical knowledge? Career expert Maggie Mistal says, “I recommend jobs [for introverts] where social interactions aren’t a key requirement of job success, such as work with tools or machinery, like IT Hardware.” Whether you take on a part-time job at a computer repair shop or offer services independently, you’re likely to have work rolling in as tech and computers don’t seem to be going away anytime soon.

18. User Tester

Just about every app, website, and service customers can interact with requires user testing to ensure a smooth, easy, and positive experience before becoming available to the masses. Those with an eye for detail and the ability to give constructive, honest feedback can sign up to be a tester on platforms such as UserTesting.com, and make money while trying out prototypes, clicking around new websites, or engaging with online services. If you’ve ever gotten frustrated trying to find information on a confusing webpage, this is your chance to make your suggestions for better usability heard.

19. Transcriptionist

You may hate talking, but, as an introvert, it’s more than likely that you are an excellent listener (even if your girlfriend doesn’t think so). If you combine that with some quick typing skills, you’re basically the perfect candidate to do online transcription services. From the corporate world to journalism to academia, transcriptionists are needed to take audio or video recordings and simply write them out. In addition to general transcription, you may even want to take the time to become specialized in medical or legal transcription, which requires some extra knowledge of industry-specific jargon but comes with extra earning potential.

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Careers Grind

Everything You Should Know About Kazuki Takahashi, Founder Of ‘Yu-Gi-Oh!’

If you’ve been paying attention to the trading card world this year, you’ll know that the market has soared and that Pokémon cards, in particular, have been a huge focus among celebrities like Logic, Logan Paul, and more. Pokémon cards were huge for a lot of us growing up, and perhaps the only competitor over the years in a similar lane has been Yu-Gi-Oh!, the legendary anime and manga. Kazuki Takahashi created it and if you want to know a little bit more about the man behind your favorite show or manga, look no further.

The story of a passionate artist
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Born in 1961, Kazuki didn’t start as a manga artist until his late teens. In 1980, when he was just nineteen-years-old, a manga that he wrote won a contest in a shonen manga magazine. Incredibly, he considers this to be his debut. He worked at a game company for the following few years, and while he was happy there and enjoyed games like shogi and mahjong among other card games and table-top role-playing games, his true passion was manga and he never stopped pursuing it.

For years, his story was that of any artist trying to make it. He was rejected multiple times. One time in particular, when he was twenty-nine-years-old, he wrote one hundred pages of manga and two hundred pages of sketches and brought them to Weekly Shonen Jump. Despite acknowledging that Kazuki was clearly into the idea of doing a battle story and loved the work, the editor had a problem with the length of the submission and rejected the story.

No matter, though, because Takahashi’s first breakthrough would come the same year. In 1990, he published Tokio no Tsuma. Today it is mostly known for being his first piece of work more than anything else, but the momentum started from there.

Following that was Tennenshoku Danji Buray, published in 1992 and lasted two volumes in June and September. You can still find these online if you wish. But of course, the real success didn’t come for a few more years. When it did, it came in a big way.

Once in a lifetime success
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In 1996 came the breakthrough of a lifetime. He created the Yu-Gi-Oh! Manga, and it was almost instantaneously a hit. First published in Shueisha’s aforementioned Weekly Shonen Jump magazine on September 30th of 1996, the first seven episodes featured only three instances of Magic & Wizards. That was the name based on the game Magic: The Gathering and its publishing company Wizards Of The Coast. The actual card game was supposed to be just one of many games in the series, but the magazine publisher received so many letters from fans asking about it that Kazuki decided to extend it. Takahashi acknowledged that the card game, which was later renamed Duel Monsters, “happened to evoke the most response” from readers, and choosing to continue with it past its planned two appearances was one of the best decisions he ever made.

In terms of directly impacting the actual card game, Kazuki Takahashi personally created the classic monster Dark Magician and has created alternate artworks for iconic cards like Blue-Eyes White Dragon, the Egyptian gods, and more. Perhaps the most personal card to Kazuki is Shiba-Warrior Taro, which he drew based on his dog Taro, a Shiba Inu.

To this day, Takahashi has a hand in the Yu-Gi-Oh! Series that still air, including the current Yu-Gi-Oh! SEVENS that first aired in April. This is despite him saying that Yu-Gi-Oh! GX in 2008 would be the final time he had direct involvement.

It might surprise people to know that Takahashi considers himself to be a procrastinator in terms of his own personal life. The cliché with people with this level of success is that they overwork, so this is a somewhat refreshing take. He has said that he consistently works close to the deadline and then asks himself why he didn’t start earlier – something that a lot of us will regrettably be able to relate to.

His other work
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Takahashi has also continued to work on projects outside of the Yu-Gi-Oh! Universe, like his comic and card game Advent Heroes. Two years ago, he wrote a short form manga called The COMIQ. It’s a mystery/crime/thriller series that follows a young mangaka who has to involve a murder mystery and save his fellow mangaka.

All in all, Kazuki is a legend who impacted the scene as very few ever will and has changed the lives of millions who find comfort in Duel Monsters.

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Careers Grind

7 Ways To Turn A “No” Into A “Yes”

Inner.U® CAREER is the revolutionary online coaching platform that’s the “secret weapon” to breaking through obstacles and overcoming the odds. Making the program work for you is easy; allowing you to access it on your own time, from whatever setting you choose, and using The Handel Method® coaching modules to uplevel your life. In other words, it’s coaching for the modern human and everyday go-getter. Sign up today with your discount.

If you look at the trajectories of some of history’s most successful people, there’s one thing they all have in common: failure. Everyone from Bill Gates to Steve Jobs to freakin’ Walt Disney had to hear the word “No” plenty of times before becoming the inspirational innovators and titans of industry they’re known as today. What sets them apart on their path to greatness? They didn’t let rejection discourage them from chasing their goals. Whether you’re pitching a proposal, applying for a job, or seeking funding for your startup idea, it’s best to be prepared for the roadblocks. But if there’s one lesson to be learned, it’s this: if you’re dedicated enough, a “No” can always lead to a “Yes.” Even if it may not feel like that in the moment. 

Read on to learn how you can start opening the doors of opportunity, even after they’ve seemingly been slammed in your face.

1. Do Not Be Afraid To Hear “No”

As author, entrepreneur, and motivational speaker Bo Bennett says, “A rejection is nothing more than a necessary step in the pursuit of success.” The most basic way to deal with hearing the word “No” is to not be afraid of it, lest you become too fearful of failure that you simply give up. Remember that in the professional world, the word “No” is hardly ever personal, so don’t take it to heart. And, more importantly, don’t let it stop you from trying again.

2. Consider Whether Or Not It’s Actually A “No”

If you’ve done your homework and are approaching an opportunity that seems like the right fit but you have still been shut down, consider the factors that may be influencing the outcome. Perhaps that “No” has more to do with the way you presented yourself or your idea. Or your head space heading into the meeting — were you rushed? Did you complete your routine that morning? Are you in integrity? These are all things that are within your control and can be powerful learnings for you to implement for future conversations with the help of accountability tools like Inner.U’s Promise Tracker, that helps you to build and grow your Personal Integrity®.

3. Ask Questions

In the most respectful of ways, refuse to take “No” for an answer. We don’t mean pestering, but in order to learn what’s stopping your target from saying “Yes,” inquire and care about the obstacles they’re seeing. Is it an issue with the budget? Are there no new job opportunities presently available? Was there something you didn’t explain clearly enough? Ask questions in a genuinely curious manner that seeks to evolve from the learnings you gain through this experience.

In fact, studies show that a majority of customers say “no” up to four times before saying “yes,” so in many cases that’s not necessarily their final answer. Let’s face it, saying “no” is easier for most people than putting the work into exploring the “maybe.”

4. Really Listen

Speaking of questions, when you’re asking them, really listen to the other party’s answers. According to Tyreek Moore, Executive Life Coach with Handel Group® and President of HG Sports, listening fully is key to any hard conversation. “Listening without adding judgement, reaction, or making it about you is an extremely powerful skill. If you just keep reflecting back what the person has told you and taking it in, the speaker will dig into deeper layers of truth before your very eyes (even through a Zoom call).” Then, you can use these learnings to put in promises and plans to refine your pitch in future.  ​​​​​

5. Offer Flexible Solutions, Pivot

Once you’ve heard what’s holding your target back, you can offer up solutions. Have an open mind and be flexible in a way that allows you to work with them in order to meet not just your goal, but theirs too. Look for the win-win opportunities. Use language that is collaborative rather than combative. Moore offers, “What we have learned is that every good conversation has a balance of grace and wisdom. The wisdom part is saying the thing you need to communicate: the question or the request. The grace part is the way it’s communicated so that it’s easy to hear.” 

And sometimes there’s just no going around the obstacles, even after you’ve presented solutions. This doesn’t mean the conversation has to end. In the immortal words of Ross Geller: “Pivot!” If this really is your dream company or client, get curious about other projects or opportunities. Expand the horizons of the conversation and you may find a new way forward, whether it’s in the future or from a different angle.

6. Preemptively Address Their Concerns

Practice makes perfect, even when it comes to rejection. As you gain more experience from the times you’ve been told “No,” you’ll be able to identify the potential reasons someone might say it – and you can use that knowledge to your advantage. When seeking an opportunity, preemptively address the problems the other party may point out and explain how or why those won’t be an issue. Being prepared for their objection allows you to remain in control of the conversation and immediately dispel any of their concerns. Once the negatives are out of the way, you can focus on showing them the positives. That’s a surefire way to get the “Yes” you’ve been waiting for.

7.Consider This: A No Was Never Meant To Be A Yes

Stay with us here…what if every no was sacred? If every ‘no’ got you closer to your ultimate ‘yes’. It’s an empowering position to take, and could be the trick to overcoming each “rejection”, shifting you into the right fight and putting power back into your hands.

Navigating a tough conversation where you might be faced with a ‘No’ effectively and powerfully takes practice and, well, more practice. Inner.U CAREER teaches you how to have difficult conversations with everyone in your professional life, using twenty years of proven experience teaching CEOs, executives, parents, students and artists the art of honesty, because when you dare to tell the truth to someone and then want to hear their truth in return, that’s where intimacy, teamwork, leadership, and productivity lives.

Learn to Human Better® and turn yes’ into no’s with Inner.U CAREER.