In her journey, Williams has encountered obstacles as a young, female entrepreneur. Through it all, she’s been able to overcome those tough roadblocks that stood in her way.
Jael: What are some of the challenges you have faced in this industry?
Khristina: Well as a woman— an African-American woman coming into the sports world, you’re gonna have strikes against you. I learned in this business it’s all about building relationships. People connect with a person before they connect with a brand. I consider myself a person that connects with people, and that’s what has helped me grow and get into those big rooms.
Now just a few short years later, Girls Talk Sports TV has reached over 12,000 followers on Instagram, and in addition to being one of the leading voices of WNBA coverage, Khristina has created a new digital series titled Kickin it with Khristina. The show has featured superstar names such as Tasha Cloud and Sue Bird.
Jael: Yourself along with people like Arielle Chambers (Producer/Talent at Bleacher Report and House of Highlights—founder and CEO of HighlightHER) have really helped to grow the game and bring more eyes onto the WNBA. How important is that to you?
Khristina: First of all, shoutout to Arielle! As far as growing the game, as a journalist and media member, that’s my responsibility to amplify the game. I think it’s important to continue to tell these stories. We’ve seen that when people cover the game, ESPN will add more games, ABC will add more games. In order to embrace the WNBA, you have to see the games. In order to see the games, the media has to do their part with increasing visibility.
With more eyes than ever watching the WNBA, more eyes are also on Khristina as she continues to be a trailblazer through her various platforms.
Jael: You’ve become known as being one of the news breakers for the W. Would you consider yourself a “WNBA Insider?”
Khristina: I’m not sure if I consider myself an insider, but I’ll take it;— I work hard! It goes back to what I said earlier about building those real and authentic relationships. By building those relationships, by putting out that consistent work, you build your contacts and your sources. That’s how you get to the next level.
Not bad for a girl who started Girls Talk Sports TV in her bedroom.