By displaying a unique prowess and an unparalleled feel for the flow of a game, Stephen Curryâwho was once considered too small and too slight to be a dominant presence at the highest levelâbecame the best NBA player of theÂ pastÂ five years. His rise from a three-year player at mid-major Davidson is one of the most astonishing and fun-to-follow narratives in sports over the past decade. But like other NBA stars on theÂ 30 Most Entrepreneurial AthletesÂ listâLeBron,Â KD,Â Andre IguodalaâCurry has an influenceÂ on American cultureÂ thatÂ will likely extend far beyond the realm of pro sports.
As a Golden State Warrior,Â CurryÂ is situated in the heart of Silicon Valley, and heâs made a variety of inroads across multiple industries. Through his enterprising holding companyÂ SC30,Â CurryÂ holds equity in companies like SnapTravelâwhere he was a lead investorâas well as the esports teamÂ Team SoloMidÂ and the fast-rising e-commerce companyÂ Brandless. CurryâsÂ deal with Under ArmourÂ more or less reinvented what was possible for a sneaker deal and forced brands like Nike to reconsider what they typicallyÂ offer star athletes.
Something that distinguishesÂ CurryÂ from other athletes on this list is how involved his family is in whatÂ theyÂ participate in. While many athletes have leaped into the programming space, the CurrysâÂ natural crossoverÂ feel for that world may turn out to be precocious. Ayesha Curry, Stephâs wife, already hasÂ a show onÂ the Food Network, andÂ CurryÂ hasÂ a new show on Facebook Watch.Â Late last year, heÂ signed an intriguing deal with Sony, a prescient pact that will allowÂ himÂ to option not only TV and movie projects but gaming and VR concepts as well.
While it feels slightly cheap to compare an athleteâsÂ playing style toÂ hisÂ investing approach,Â CurryâsÂ outlook fits for a nice, narratively tight parallel. When Bloomberg asked CurryÂ about his approachÂ to business last year, he said,Â âIâll call it ruining the game on the court, being disruptive, playing the game my way,Â my style.Â I wanna bring that same mentality to how we make sound judgments and investments.â
CurryÂ and his family haveÂ positioned themselves as well as possible to dominate the next generationâsÂ favorite forms of media. If you want to keep up with the Currys, a great place to start would be their fast-growingÂ YouTube channel.
This piece is part of our monthlong series featuring the 30 Most Entrepreneurial Athletes. For other entries in the series, head to ourÂ 30MEA page.