Fresh off of the release of his last album, CALL ME IF YOU GET LOST, Tyler, The Creator is the man of the hour in Hip-Hop at the moment. His sheer creativity is showing itself more than ever right now, especially with his performance at the BET Awards, which the general consensus said was the best of the night. Though his wider respect has only come in the last few years, Tyler has been around for a little over a decade now. In that time, he’s accumulated an estimated net worth of approximately $16 million. Here’s how he did it.
Since entering the game with Bastard in 2009 and dropping his debut album Goblin in 2011, Tyler, The Creator’s commercial success has only seen growth. Goblin sold around 45k copies the first week. His next album Wolf came two years later and with it, he sold roughly 89k copies the first week. For CHERRY BOMB, which split fans right down the middle, there was a slight dip, with Tyler selling just 51k copies the first week. No matter though because with another one of his famed two-year gaps between albums, Tyler returned with the critically acclaimed Flower Boy which sold 106k copies the first week. That’s an important one because it marks Tyler’s first album since streaming was really introduced. 70k of that number came from pure sales though, with the artist’s fanbase being extremely loyal. For his next album Igor, Tyler moved a very respectable 165k copies in its first week of release. With his most recent LP, Tyler managed to sell around 177k copies, continuing his streak of increasing each number.
Just like how for the most part, Tyler, The Creator’s albums became more and more commercially successful, the same can basically be said for his supporting tours. He’s yet to tour his most recent effort for obvious reasons, but for his last tour, Billboard reported that Tyler sold 225,703 tickets over the course of the 31-show tour which grossed him $12.8 million. He averaged around $414k per night on the tour for Igor, which contributed very nicely to his $16 million net worth.
It shouldn’t surprise you that Tyler is a creative – it is part of his name, after all. One of his earliest avenues for expressing himself was by designing clothes when he was a child and now, a decade and a half later, he’s turned his own clothing line into one of his most successful endeavors.
In an interview with Ebro In The Morning in 2015, Tyler was asked if he could live comfortably just off of the money that was coming in off of his Golf Wang clothing line and he responded yes. That’s pretty insane considering it wasn’t even taking Odd Future merchandise into account and considering the fact that touring is usually the be all end all for musical artists.
Tyler’s uniqueness shines through in not only the designs but the philosophy around his clothing. He’s been quoted as saying that if famous people wore the line it “could be the worst thing possible” because he doesn’t want to become a trend that comes and goes. Caring as he does is exactly why Golf Wang is so lucrative for him.
Tyler has a ‘no fucks given’ attitude, sometimes to a fault in his career. His musical content has matured along with him, but some things will live with him forever. You couldn’t fault Tyler for not being aware of this though. For years, his Twitter handle was @fucktyler, but he changed it to @tylerthecreator a few years ago. It was a business decision.
“My stock just went up because of that name change and only idiots won’t understand that,” he said. “How can I contact corporations like ‘yo, invest a bunch of money in me, I got a bunch of really good ideas’… that first impression is automatically out the window.”
Despite a somewhat controversial past, Tyler has been with some big brands in the past. For years he was with Vans, a brand he genuinely wore and he felt saw his vision. However, he hit a ceiling there. “Vans wouldn’t let me grow,” he said. From there, he made the jump to Converse and he has released a few pairs of sneakers with the brand.