Categories
Fashion NFT

Coach Releases First NFT Collection

Fashion and gaming are two of the worlds that have been most interrupted by burgeoning NFT technology in this past year. So when a legacy fashion brand gets into NFTs, making reference to a corresponding digital game, you know they did their research.

Coach, which has remained one of the most iconic luxury design houses in the game since its inception in 1941, is debuting its own collection of NFTs today. The collection, which marks the brand’s 80th anniversary, is inspired by Coach’s motto for this holiday season: “Give A Little Love.” The designer will be giving away 80 one of a kind pieces of digital art featuring characters from their recently launched Snow City digital game. If you’re interested in earning an NFT, give the game a play ahead of the launch today to familiarize yourself with the characters.

The NFTs

10 unique NFTs of each of the eight characters will be given away over eight days. There will be one animal per day from today, December 17th through Christmas Eve on the 24th. The eight characters featured are Coach’s mascot Rexy, Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl, and Spike the hedgehog.

Check out an example of the artwork for each below:

Coach

Coach

Coach

Coach

Coach

Coach

Coach

Coach

Additionally, each Coach NFT grants the holder the right to receive one complimentary Made-to-Order Rogue bag in 2022.

How to get one:

In reference to the brand’s driving ethos of “Give A Little Love,” none of the NFTs require a purchase. Each day at 12pm EST, you can find out how to get the animal of the day by going to the brand’s Twitter account. Rather than relying on a bidding system which could price out loyal followers of the brand, Coach will be distributing the NFTs entirely for free; keep your eyes on the brand’s Twitter for updates on how to get each token of the day. Happy hunting.

Categories
Fashion NFT

Airwalk Talks NFTz.Studio and the SHOEz NFT Project

When I caught up with Airwalk ahead of his ONE37pm POAP this week, he hit me with this line: “People are gonna want to wear wicked stuff in the meta verse.” I don’t think anything could really capture the ethos behind the SHOEz project better. That’s how Airwalk came up with the idea to produce a sneaker-based NFT collection, opting to call it “SHOEz” to encapsulate all of us, rather than just sneakerheads. The project drops today at 4pm EST, coinciding with a Twitter space we’ll be hosting at 3pm EST to learn more about the project and reveal how to get the POAP of the day.

The SHOEz NFT

Airwalk is the founder of NFTz.Studio, and the SHOEz NFT marks the genesis drop for the burgeoning studio. NFTz.Studio is to SHOEz what Yuga Labs is to BAYC.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/SHOEz_nft/status/1470394300101890051?ref_src=twsrc%5Etfw</p></div>

When you join the NFTz Studio discord, you walk through a seven step process of verification, with each step revealing more information about the brand and the genesis drop. It’s one of the most unique and interesting onboarding mechanics I’ve seen to date. The bio from the Discord reads: “NFTz Studio Inc. is an assemblage of passionate, kind, and genuine human beings with a shared desire to bring like minded people together through Art, NFTs, Web3, and DeFi to make the world a more beautiful place to live, work, and play.”

On the choice to refer to the tokens as “shoes” rather than “sneakers,” Airwalk tells me, “I’m not a sneaker head, but I love sneaker head culture,” adding, “I’m the 95% of the world that likes shoes.” By using the terminology that’s inclusive of all footwear, the drop is appealing to everyone who will need to wear shoes in the metaverse, i.e., everyone.

Airwalk

We want to be shoes for everybody.

The shoes themselves were designed by lead artist Lara Pintaric, with contributions from a roster of other designers.

The fun stuff:

As far as plans go for SHOEz and the studio, there’s a lot to get excited for. First up is the NFT event they’re planning to hold in Banff, Alberta in April of 2022. Every buyer of a SHOEz token has a 95% chance of receiving a GA ticket to the event, with 5% of collectors getting a VIP access pass.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/SHOEz_nft/status/1470130271315890176?ref_src=twsrc%5Etfw</p></div>

As a BAYC holder (one of Airwalk’s apes has been repurposed as the studio’s own ape), Airwalk and the studio also have plans for collaborations with the iconic avatar collection. One such proposed plan will allow genesis SHOEz holders to get a left shoe and BAYC holders (or other blue chip project holders) to receive a right shoe, and then if they trade to get the pair, they’ll have the option to burn the pair to get a special 3D token—that may or may not end up coming with real life wearables down the line.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/SHOEz_nft/status/1469399889863790592?ref_src=twsrc%5Etfw</p></div>

And then of course we gotta talk metaverse. They’re working with House of Kibaa, the digital studio known for its work with Gutter Cat gang (among others) to create two unique metaverse experiences. One will be a virtual shoes store to shop around in, and then they’ll also launch a more play-oriented space with a basketball court and other areas to test your kicks out.

Essentially, by minting a SHOEz token, holders will become lifetime members of the NFTz.Studio. Buyers will have access to a variety of airdrops, mint passes for future drops, presale access to keystone projects, 3D assets and wearables for the metaverse and more.

Hop into our Twitter space at 3pm EST today to learn more about the project and how to get today’s POAP.

Categories
Fashion NFT

Virtual Rags and the Burgeoning World of Digital Fashion

We are standing on the precipice of a total paradigm shift in how we view personal identity. As the proliferation of the metaverse approaches, the idea of our identities extending into the digital realm is becoming a reality. Just as clothing is a major part of identity-building in the real world, it will certainly be instrumental to building a persona in digital worlds. That’s where brands like Virtual Rags, a digital fashion and 3D studio, come in.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CQjFgnjldGf/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CQjFgnjldGf/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CQjFgnjldGf/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by VIRTUAL RAGS STUDIO (@virtualrags)</a></p></div></blockquote></div>

While clothing brands scramble to get into digital fashion as headlines around the metaverse continue to crop up, Virtual Rags has been doing the work for nearly two years already. Founded in St. Petersburg back in spring 2020, the brand can now boast a roster of collaborations with the likes of Vogue, Rebecca Minkoff, GOAT and more. 

ONE37pm got a chance to catch up with some team members behind the studio: co-founder Roman Ryabokon and brand manager Anastasia Solomko. Before beginning the studio, Roman had a background in marketing, but not in fashion. He had worked in worlds from real estate and banking to gaming and artist management—linking up with Artem Shargin along the way. Shargin’s rich experience in the music industry and start-ups led to the duo eventually starting the studio with the help of who is now Virtual Rag’s Head of Digital Design, Ada Frolova.

Frolova had an idea to get into digital clothing and picked up some softwares like CLO3D and Marvelous Designer. Of that time, Roman tells me: “We had no background in fashion, but a lots of knowledge in various other fields, good taste… and a dream.” They started their process of creating digital clothing, but didn’t yet have a marketing or public relations strategy. That’s when they connected with Anastasia, who’s taken that department into her hands.

Virtual Rags Projects:

The studio’s resume has expanded rapidly since then. They have begun to get involved in NFTs with numerous creators/brands, and are working in the world of augmented reality. When it comes to digital fashion, the sky is the limit for potential use cases. “Right now, we have a lot of projects that we couldn’t have dreamed of a year ago,” Roman tells me.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CUp9V-IIJ7i/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CUp9V-IIJ7i/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CUp9V-IIJ7i/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by VIRTUAL RAGS STUDIO (@virtualrags)</a></p></div></blockquote></div>

Establishing a partnership with The Dematerialised and getting involved in designing art for several yet-to-be-disclosed celebrities, Virtual Rags started planting roots in the NFT space. Roman tells me: “This fall we’re feeling like something big is only starting for us.” I was especially drawn to this project they did with Shoes 53045, The Dematerialised and rapper Rico Nasty. Anastasia told me of this project: “As for the concept, NFTs here are not only digital — but phygital, too. A limited set of them is attached to a physical pair of shoes, that you can get in your size of choice. If you’re really lucky, you also can get 1 physical pair with a custom @riconasty’s signature.” Combining physical and digital assets is a growing trend in web3 communities, and Virtual Rags is keeping in step seamlessly.

“Part of the point of digital fashion is you can create imaginative stories,” Anastasia tells me. And you can see that ethos imbued in all of their work.

They even worked with Rebecca Minkoff on her Spring capsule, incorporating an NFT component into that launch as well. The NFTs from that collection, which are powered by Lukso and The Dematerialised, are available on the secondary market on OpenSea.

Finally, one of my favorite projects of their was their collaboration with Vogue Italia on the project VOGUE TALENTS.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CUNKldeoImZ/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CUNKldeoImZ/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CUNKldeoImZ/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by VIRTUAL RAGS STUDIO (@virtualrags)</a></p></div></blockquote></div>

To create this project, they worked with digital influencer Kuki AI, who virtually tried on five outfits designed by five incredibly talented designers chosen for the event. Each digital look was made in 3D by Virtual Rags Studio and was minted by The Dematerialised as special NFTs; the drop sold out in under an hour.

Virtual Rags / Telfar

Everything mentioned so far is barely scratching the surface. They’re working with musicians on merch, creating 3D models for brands like Axel Arigato and Telfar, and working on creating a virtual atelier with CALA. Browse through their IG to see everything they’ve been working on to date.

Near the beginning of our conversation, Anastasia tells me: “With 3D technology, you can create really extra things.” I loved that.

While brands scramble to get into digital wearables in the next few weeks, months and years, studios like Virtual Rags are already well ahead of the game. With an impressive roster of collaborations under their belt and so many balls already in the air, this is far from the last we’ll hear from Virtual Rags. I can’t wait to see what other extra projects are on the horizon.

Categories
Fashion NFT

Adidas Continues to Innovate into Web3 with NFT Collaborations

In the last week, Adidas has been extremely busy innovating in the web3 space.

The popular apparel brand has partnered with Coinbase, launched their very own POAP NFT, created their own space in The Sandbox, and are now teaming up with two of the most prominent brands in the NFT space—Bored Ape Yacht Club and PUNKS Comic—as well as NFT investor and influencer, Gmoney.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/gmoneyNFT/status/1465311567357095940?ref_src=twsrc%5Etfw</p></div>

The official announcement of the Adidas, BAYC, Pixel Vault’s PUNKS Comic, and Gmoney collaboration was announced early this morning by said collaborators on Instagram and Twitter. 

This recent stream of collaborations has many excited, including members of the NFT space as well as people who aren’t quite as acclimated to the space. One glance at social posts displays an enormous amount of support from nearly everyone who is aware of these brands and their significance in the space.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CW08A_hpdt_/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CW08A_hpdt_/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CW08A_hpdt_/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Bored Ape Yacht Club (@boredapeyachtclub)</a></p></div></blockquote></div>

Adidas provided just a bit of insight referencing their involvement in the metaverse within the description of their recently released POAP NFT:

Adidas

This is the first step in our journey to empower the creators of tomorrow to thrive in the Metaverse. A place where anyone can express their most original ideas and be their most authentic selves. It will take some learning, some building and a leap of faith. If you’re already here, show us the way. If you’re new, come and join us. We can’t wait to see what we do together.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/adidasoriginals/status/1462873002350202882?ref_src=twsrc%5Etfw</p></div>

I believe that this is just the beginning of something spectacular, not only for the brands involved in this specific collaboration, but for the entire web3 community and the metaverse in its entirety. 

Things tend to move at a very quick rate in the web3 space, so please be on the lookout for more information regarding this awesome collaboration and many more.

Categories
Fashion NFT

Meet Bluboy, the Designer and Visual Artist Behind the BluWorld NFT Collection

NFTs are easily the biggest buzzword of 2021, and their increasingly massive market has opened up an entire world of opportunities for hungry creatives like LA-based artist and designer, Bluboy. The young Atlanta native initially began his career as a visual artist, but eventually transitioned largely to fashion to bring life to his countless doodles and designs. Not long ago, Bluboy’s brand, WNTD Apparel, collaborated with famed jean manufacturer True Religion. Now, he’s applying all of the skills acquired in his seven year career to combine the seemingly disparate worlds of clothing and jpegs. 

Blu recently launched the first batch of his NFT collection BluWorld, a series of cross-eyed characters wearing an array of the artist’s designs. Each NFT is uniquely individual, coded to have distinctive attributes that call back to motifs and designs from Bluboy’s archive. To mark the collection’s release, we were fortunate enough to sit down with Blu to discuss the beginnings of his career, his clothing company, and the merging of NFTs and fashion.

Early Career

Bluboy found his passion for the arts at a young age, sketching incessantly beginning in middle school. He began to build his own world, creating characters and posting his illustrations to the internet. However, Blu began to feel like he was unable to express himself fully solely through artwork, and in high school he searched for other avenues to fulfill his creative itch. The artist quickly landed on fashion, and found that he enjoyed the accessibility it afforded his artwork. 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BsCIGitAMNg/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/BsCIGitAMNg/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/BsCIGitAMNg/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by WNTD Apparel.® (@wntdapparel)</a></p></div></blockquote></div>

Clothing became the canvas for Bluboy’s creativity as it allowed his audience to tangibly interact with the world that he had created. Blu named his brand WNTD Apparel, an acronym for “What Not To Do”, as an homage to his rise as an emerging artist with very little in the way of formal education in fashion design. “It’s for those coming the alternative route with a dream, who don’t know what they should exactly do, but have a dream regardless,” Blu describes. 

Bluboy eventually realized that his education was not conducive to the career he wanted to pursue and ultimately dropped out, having been urged to do so by an encouraging art professor. Fueled by his passion, Blu put his head down and focused purely on his artwork and design practice, all while reselling clothing to support himself. One of the artist’s first big breaks came when he had the opportunity to design merchandise for 2Chainz’ album Rap or Go to the League. The five figure check he received for the work was a watershed moment, signifying that Bluboy’s intended path truly had promise. Another heartwarming milestone for Blu was the inclusion of the aforementioned art professor in the look book for his fifth collection, proving that his mentor’s faith was not misplaced.

WNTD Apparel

Bluboy x True Religion

As WNTD Apparel grew, Bluboy’s vision grew alongside it, eventually opening the door to collaborations with household names like True Religion and MCM. Blu was introduced to the team at True Religion through a friend who had the opportunity to do a capsule with the brand, and Bluboy was soon invited to do the same. After being given full creative freedom with his own collaborative collection, Blu set to work creating a stunning array of denim that features patches that combine motifs and marks from both the WNTD and True Religion archives. Blu’s popular ghost character is worked into several of the patches, as the petals on daisies and on the guitar of the iconic True Religion Buddha. The collection released in late October and is currently sold out, but keep your eyes peeled for a restock in the near future. 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CVi_s-zh3Pa/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CVi_s-zh3Pa/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CVi_s-zh3Pa/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by WNTD Apparel.® (@wntdapparel)</a></p></div></blockquote></div>

On top of the True Religion collaboration, Bluboy worked with Under Armour on the Curry 7, MCM on a series of customized bags, and will soon be featuring his designs on the can’s of America’s favorite citrus drink, Sprite. Bluboy shared a particular excitement with us about the Sprite collaboration, as the company is allowing him to propose five other artists to create their own can designs. The gravity of this position was clearly not lost on Blu, as he expressed his gratitude and rightful pride to be putting others on. 

NFTs and BluWorld
https://opensea.io/collection/bluworldnft
Bluboy’s BluWorld
https://opensea.io/collection/bluworldnft

With his fashion career well on it’s way, the ever curious designer sought new avenues to display his work, and eventually stumbled upon the world of non-fungible tokens. Blu was hounded by his close friends to enter the space, and with good reason. Bluboy had been making and uploading his artwork for free for years, and here was the perfect opportunity to monetize it. The designer saw what his friends like FEWOCiOUS were able to do within the NFT space, and quickly gained access to a foundation invite to begin listing his own work. Initially he listed only 1/1 art pieces, but soon realized that editions opened up an entirely new world to conquer. 

Feeling as though most edition projects were low quality and somewhat gimmicky, Blu set about creating an algorithmic body of work that was true to himself and had not been seen before within the crypto space: the Blu World. Due to his apprehension about large scale editions, Blu ensured that each piece he created was on par with the quality of his 1/1s. Each and every NFT in BluWorld features references to Bluboy’s earlier artwork and fashion, creating a unique cast of characters that catalog his artistic canon. On top of the monumental task of creating the NFTs, the artist chronicled the experience in a short documentary to share his process.

<div class =”code”><iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/fbRFAM6OPDI” frameborder=”0″ allowfullscreen></iframe></div>

It’s clear that transparency is paramount to Bluboy, as he describes the anonymity of the crypto space as a trait he doesn’t like too much. For Blu, creating personal work demands that the person behind it be seen.

After the first thousand works of the 5,000 piece series were completed, Blu released his first drop to resounding success. The collection sold out entirely, and at the time of writing nearly 45 ETH has been traded on OpenSea. Excitedly, Blu told us that the next batch will drop on December 8th. Mark your calendars.

What Does the Future Hold for Bluboy?

Blu’s forward thinking nature means his career is in constant flux, and the newfound intersection between design and technology has opened up a whole host of opportunities for the designer. With the metaverse around the corner, Bluboy wants to take advantage of the situation and bring his world even further into the digital realm. On top of that, the collaborations do not seem to be stopping, with Bluboy lining up more work for True Religion, MCM, and Sprite in the near future. Brimming with excitement, Blu tells us he can’t wait to show us what he’s working on, and rest assured that the feeling is mutual. 

Categories
Fashion NFT

Exploring Digital Fashion in the Metaverse: A Conversation with RTFKT Studios

The metaverse:

Avatars and identity are set to be revolutionized with the emergence of the metaverse. Users will be immersed within augmented virtual reality, allowing them to express themselves in captivating and interactive ways, hosted by platforms such as The Sandbox, Decentraland, and Cryptovoxels. As these platforms have demonstrated that they will integrate NFTs and therefore enable users to flex their NFTs and other wearables.

The metaverse is fast becoming more and more of a reality. As Mark Zuckerberg alluded to in his recent keynote video, Meta (formerly Facebook) will utilize VR to push the boundaries of technology with project Cambria. Here your avatar will make natural eye contact and make facial expressions that reflect your own in real-time, highlighting the development of social presence. This is just a glimpse into how the metaverse will extend the importance of our digital identity. Importantly, no one single vision is going to create the metaverse; a combination of all of our visions and ideas will make the metaverse a reality.

For digital fashion and clothing, the NFT space is a natural evolution. Exclusivity and rarity are factors that contributed to success in the physical world for high-end fashion. Similarly, the NFT space is a fresh new avenue to explore for those fashion brands who understand and appreciate the zeitgeist. As we become more conscious of our digital identity, and once the technology facilitates it, there is no doubt that NFTs will be the springboard to creating a new boom. It will open an opportunity for us to tailor and determine our identity with what we collect and choose to wear.

Of course, it is still very early. The concept of the metaverse is in its infancy and won’t be fully developed for several years. Concerns for privacy, security, and interoperability will have to be addressed too. However, progress is quick in such a fast-moving new space and we see exciting developments every day.

RTFKT Studios

Take, for instance, RTFKT studios. They are a creator-led company within the NFT scene creating next-generation sneakers and collectibles ready for the metaverse—merging the worlds of fashion and gaming. They are exploring the meaning of digital fashion, accelerating its adoption, and catching the attention of some of the most renowned, traditional fashion brands. How? They use the latest technology and manufacturing expertise to craft some of the most cutting-edge and exclusive sneakers that the NFT world has seen. As their name denotes, ‘artifacts’ are the legacy that they are leaving behind in the metaverse.

Artifacts

RTFKT has launched a number of NFT projects since they began in 2020, with each collection garnering significant attention from the NFT community. There are no limits to their expansion. With an $8 million funding round led by Andreessen Horowitz, they are set to shape the future of fashion and e-commerce in the metaverse.

At this juncture, the studio may still be most well known for their collaboration with Fewocious, an 18-year-old NFT artist. The drop sold out within 7 minutes and generated over $3 million in revenue, demonstrating just how sought-after digital fashion collectibles are becoming. Today this collection of NFTs has a floor price of 12.9 ETH on OpenSea. By comparison, renowned (and controversial) artist Damien Hirst’s NFT collection ‘The Currency’ has a current floor price of 5.4 ETH. Additionally, as of October, the first-ever physical Fewocious RTKFT, the fewo legendary sneaker was sold for $7,500 via StockX, proving that the physical is just as important as the digital.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/0x_b1/status/1447945253886042120?ref_src=twsrc%5Etfw</p></div>

As well as the NFT and physical item, RTKFT is bridging the digital with reality in the metaverse, making the sneakers usable across a host of metaverse platforms including The Sandbox, and Decentraland. Furthermore, they are testing both AR and VR applications, uniquely enabling holders to try their sneakers on using social media platforms such as Snapchat.

The exclusivity of RTKFT as a brand is growing quickly too. In May, the brand dropped Metapigeons, a collaboration with Jeff Staple. Fast forward 5 months later and one of the sneakers sold for $100,000.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/RTFKTstudios/status/1456633957857046534?ref_src=twsrc%5Etfw</p></div>

More recently they launched Punk Project, a collection that they hope will pave the way for the fashion industry. The collection consists of 10,000 unique sneakers, and they are exclusively available to Punk owners. RTFKT is reaching a next-generation scale of personalized creation with the mad genius scientist MGXS, to create a website unique for each punk. Of course, there is more to the ownership of the sneaker, whereby owners will receive the 1/1 sneaker NFT, a physical version, a VXL portrait, and access to metaverse wearables.

RTKFT

Although digital fashion has underpinned the growth of RTFKT studios, they have similarly branched out into other NFT avenues, most notably their upcoming Clone X launch, a metaverse ready PFP avatar project that has been in the works for over 6 months. Clone X doesn’t end there though.

Clone X is a generative art project created by RTFKT—a collection of 20,000 unique avatars, humans who have had their consciousness transferred into advanced clone forms, ready for the metaverse. To take the art to the next level, the team collaborated with their idol, Takashi Murakami, a renowned fashion designer who has worked on the creation of the Clone X traits, capturing the cartoony aesthetic that he is well known for. Furthermore, the avatars are fully 3D rigged, meaning they will be compatible in the metaverse or in AR.

RTKFT has already teased the space pods that every Clone X avatar will hold, making it one of the first NFT projects to integrate their collectibles into the metaverse. Despite the corporate visions of the metaverse, RTFKT are proving that they are similarly capable of introducing novel technology and taking the metaverse to the next level.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/RTFKTstudios/status/1454392571015442432?ref_src=twsrc%5Etfw</p></div>

I asked the RTKFT team a few questions to find out more about their focus on digital fashion, and their plans to push the boundaries of NFTs in the metaverse.

What does RTFKT intend to create in the Metaverse; what is your goal?

We’ve started with sneakers, and have our first generation of avatars, Clone X, coming up soon. That’s the beginning of a new ecosystem and extension of our brand in the Metaverse. As we continue to build up, daily, we aim to continue to create wearables, characters, experiences, architecture, and worlds on the Metaverse. Our goal is to lead the way and continue to expend what a Brand born on the metaverse can be, while inspiring and involving our community and our favorite artists.

What is your vision for the future of digital fashion in the metaverse?

We believe the Metaverse is the opportunity for many more creative visions and creators to stand out. While IRL fashion has been controlled by the same tastemakers for decades, the Metaverse will empower many new subcultures and aesthetics, unconstrained by laws of physics and a legacy business model and codes IRL fashion brands have to follow. Dynamic, evolutive, unique 1/1 for your avatars and unlimited diversity are some of the examples the Metaverse enables for ‘fashion’.

RTFKT Studios

Our goal is to lead the way and continue to expend what a brand born on the metaverse can be, while inspiring and involving our community and our favorite artists.

How will Clone X revolutionize the NFT avatar projects?

Clone X is the start of a full ecosystem for RTFKT, an evolution of our Brand that we think will redefine how you think of fashion brands, going beyond ‘clothes.’ The fact we’ve been developing all in 3D, and are giving access to 3D files to the future Clone owners, is a game-changer in the sense that, not only will people be able to express themselves with their avatars, but we envision a new kind of relationship forming between owners and 3D creators who will create bespoke content for the avatars, replicating what we’ve seen with fortnite 3D models ripped by blender creators, creating content for twitch streamers and you tubers. It’s a full ecosystem, being built live, and the avatars are just the tip of the iceberg.

We’re always going hard on utilities and plan to continue evolving our forging events mechanics, allowing people to forge physicals of their Clones fits, bringing some of their Avatar Identity to their IRL live, as people start to cosplay their characters IRL more and more.

RTFKT Studios

The avatars are just the tip of the iceberg.

What plans do you have for the future that we may not know about?

With RTFKT, there’s always something you don’t know about…

Categories
Fashion NFT

Footwear Goes Digital: Exploring NFT Sneakers

The 21st century has witnessed the hobby of collecting fashion transition from a fringe pursuit to a heated competition among wealthy collectors. This change in mentality is fueled by the availability of rare and exclusive fashion collectibles on digital marketplaces, facilitating instant bragging rights on social media. 

With the increasing digitalization of our personal lives, digital fashion is also evolving rapidly. Non-Fungible Tokens, popularly called NFTs, are the latest buzz in the digital collectible world, crossing $2 billion in sales in the first quarter of 2021—a gigantic 2000% increase from the preceding quarter. With the growing popularity of NFTs, fashion brands worldwide have been taking notice of the business possibilities that are arising in the booming world of cryptocurrency. 

The advent of the fashion metaverse has more people looking for creative ways to express themselves by dressing up their digital avatars. Despite the lack of a physical product, people are finding deep satisfaction in adding fashion collectibles to the list of their digital assets. The sale and purchase are carried out exclusively between the creator and the buyer, and the transaction is verified through blockchain technology. Once the transaction is complete, the buyer acquires exclusive ownership over the digital asset, since all NFTs are unique and no two NFTs are alike.  

This desire for uniqueness and exclusivity has paved the way for fashion brands to leverage NFTs to create virtual products and generate revenue. The trend of owning digital collectibles has also made its way into the footwear space, and brands are beginning to launch limited-edition sneakers with blockchain-managed ownership. 

Finding the NFT opportunity too lucrative to give up, here are the top sneaker brands that are exploring newer horizons as a new fashion metaverse marks its arrival. 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:\/\/www.instagram.com\/p\/CQjBq7Xp1T-\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”13″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%”><div style=”padding:16px”> <a href=”https:\/\/www.instagram.com\/p\/CQjBq7Xp1T-\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”><\/div><\/div><\/div><div style=”padding: 19% 0″><\/div> <div style=”height:50px;margin:0 auto 12px;width:50px”><\/div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”> View this post on Instagram<\/div><\/div><div style=”padding: 12.5% 0″><\/div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div><\/div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”><\/div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”><\/div><\/div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”><\/div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”><\/div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”><\/div><\/div><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”><\/div><\/div><\/a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https:\/\/www.instagram.com\/p\/CQjBq7Xp1T-\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by RTFKT Studios (@rtfktstudios)<\/a><\/p><\/div><\/blockquote> “,”hedRTFKT Studios</div>
RTFKT Studios

RTFKT has finally emerged out of the shadows after working underground as an undefined collective for several years. Known for providing futuristic designs and concepts to game companies and fashion brands, the collective has now expanded their services into the public meta-market, after three friends founded RTFKT Studios in January 2020. 

Boasting extensive manufacturing experience combined with blockchain authentication and augmented reality, RTFKT’s mission is to create unique sneakers and digital artifacts, that include memes and collectible exclusives. In March 2021, RTFKT collaborated with an 18-year-old artist, Fewocious, to hold an NFT sale of digital sneakers, raking in over $3 million in under seven minutes. After recently raising $8 million in a seed funding round, RTFKT looks to continue playing a role in shaping the future of fashion and commerce in the virtual world. 

<div class =”code”><p class = “twitter-tweet”>https:\/\/twitter.com\/cryptokickers\/status\/1406986423727624192?ref_src=twsrc%5Etfw</p></div>
CryptoKickers

Diving into the endless possibilities offered by the NFT market, CryptoKickers is well on its way to creating a gaming platform where sneaker-lovers can create, customize and mint their own NFT sneakers. CryptoKickers’ unique and funky designs aiming straight for the metaverse got them the first-ever completely virtual shoe deal with NBA veteran Wilson Chandler. 

The organization aims to make sneaker transaction seamless through its incorporation of the blockchain Solana, in association with Metaplex. Once the transaction is complete, the buyer retains complete ownership of the virtual sneakers, enabling them to customize attributes such as color, shape, design and text. These customized sneakers could then be resold on the same marketplace, or platforms such as Airdrop and Hodl. 

Capitalizing on the growing trend of owning virtual sneakers, CryptoKickers is already luring sneaker enthusiasts from the physical resale market to the sneaker metaverse.    

SNKR Project by Arc Footwear
https://www.startengine.com/arc-footwear
Arc Footwear

Leading the pack of innovative ideas in building a virtual fashion metaverse is Arc Footwear with their brand-new venture, the SNKR Project. The firm is led by an expert team of marketers, developers, creators and technologists, mutually sharing passion for manga comics and cyberpunk fantasy art, merged with an obsession for sneaker design. 

After reaching tremendous growth in the physical sneaker market with placement in over 270 stores, the eclectic organization is launching a limited-edition sneaker-backed NFT digital card pack on the Wax.io network, one of the most sophisticated NFT trading platforms out there. 

The digitally trade-able card pack will be supplemented by SNKR Tokens, SNKR WARS digital game, and a groundbreaking DeFi NFT fashion metaverse, set to be launched in 2022. The campaign’s uniqueness lies in offering the customers full ownership of digital collectibles, such as the NFT card pack backed by limited physical product, a gaming platform, and one of the first ever fashion metaverses. 

Through the digital game, called SNKR WARS, players will battle for SNKR tokens, which are then used to purchase add-on characteristics for the trading cards. After each SNKR Wars digital trading card NFT Drop, the player will have the opportunity to choose between a sneaker and a robot asset to create their minted, highly customizable NFT trading card. The brand is allowing people to realize the full potential in accruing profit through secondary market opportunities, and by merely looking at their future plans in the crypto-world, it is certain that they are just getting started.

TL;DR

With sneaker brands entering the virtual fashion ecosystem, the age of digital flexing is here. Soon enough, the digital avatars of countless online players will don digital sneakers, which would be trade-able and perhaps, transferable across different gaming platforms. Despite the enthusiasm around NFTs, a common concern among consumers is spending extensive amounts of money for a product that is only available as a digital asset, not backed by a physical product. Several sneaker brands realize the importance and attachment of physical products among customers that will always exist, and many will possibly fabricate real-world samples of their digital sneaker designs—as was the case with RTFKT’s CryptoPunks collaboration. As the fashion metaverse gains more popularity in the world of social media, an exhilarating future awaits creativity and innovation in the digital footwear space.

Categories
Fashion NFT

NFT Project ‘Exhibition 4444’ Blurs Fashion’s Physical and Digital Realms

One of the coolest things about the burgeoning NFT space is how it allows creators to blur the lines between digital and physical art projects. Exhibition 4444 is one such project, which—by including a physical aspect to the digital rendering—masterfully invokes two worlds: digital art and fashion.

The multi-dimensional project was created by designer 4×1111, 3D artist Tropicalratchet, digital artist Starpressure and curator/director of photography CNNNR. CNNNR told ONE37pm that the goal of the effort was “to curate a unique NFT experience, combining the precedent and quality set forth by 4×1111’s craft and highly attentive-to-detail mentality in the fashion industry to our matched aesthetic in the virtual world.”

<div class =”code”><p class = “twitter-tweet”>https:\/\/twitter.com\/tropicalratchet\/status\/1395104237927817217?ref_src=twsrc%5Etfw</p></div>

What makes the project so interesting is how buyers have an opportunity to potentially receive a physical jacket. In their description of the project, the team noted: “Not only are collectors set to bid on a digital collectible exhibition, but the one collector to hold the piece for 4 consecutive weeks will receive the physical, handmade Jacquard Woven Knit Tapestry Jacket, modeled down to the exact threading and stitch patterns, indistinguishable from the virtual garment.”

All 4 of the artist involved have a background in fashion, which is part of why the project was able to come together in such a unified, cohesive way. The only member of the collective without a professional fashion background is CNNNR, but the team cheekily noted that: “Connor, well, he just be dressin‘.” What is fashion about if it’s not about drip?

The project is launching on Foundation tomorrow; the digital art is tied to a verifiable token existing on the Ethereum blockchain, and the physical garment defines a new form of hybrid collectible. For more info on the project, check this link. And for a look back in history, take a look at CNNNR’s previous piece for ONE37pm on his genesis in the NFT space.

Categories
Fashion NFT

Levi’s 501 Day Features Trading Cards and NFT’s for Charity

Every year on May 20th, Levi’s celebrates “501 Day”, paying homage to the patent date of the 501 Original back in 1873. This year is the 148th anniversary and Levi’s has come out with a commemorative trading card set featuring Barbie Ferreira, Emma Chamberlain, Hailey Bieber, Jaden Smith, Marcus Rashford, Naomi Osaka, and Shai Gilgeous-Alexander. 

What’s Inside the Packs?
Jeff Carvalho

The cards boast simple designs and feature the celebrities and athletes sporting Levi’s outfits on solid colored backgrounds. Roughly 8,000 packs will be distributed globally, but they aren’t for sale. They are only available through Levi’s stores globally, as well through the website. If you order a pair of 501 Jeans you will be gifted a pack in the back pocket. 

Inside of each pack you will find white base cards with the possibility of hitting chase cards such as red parallels /50, blue parallels /10, grey parallels /50, gold parallels /1 as well as numbered autos and denim relics containing patches of Levi’s jeans that were worn by the talent embedded in the cards. 

Naomi Osaka NFT’s for Charity
Jeff Carvalho

Today at 1pm, there will be an auction for digital NFT’s on Bitski that will have two versions available, including a red 1/1 featuring Naomi Osaka, and a white open edition that costs $50 and is time based, meaning they will mint as many as people order.

All proceeds will be donated to Naomi Osaka’s foundation, Play Academy by Naomi Osaka via Laureus Sport for Good Foundation. Osaka will be on Clubhouse tonight at 8:01pm (5:01 PST) as the auction closes. 

Categories
Fashion NFT

Jeff Staple and GaryVee’s VeeFriends Team Up on Streetwear Capsule

Last week, Gary Vaynerchuk’s long-awaited NFT project VeeFriends dropped and practically shut the internet down. The collection features numerous doodles from the king of content himself, each captured by an alliterative adjective-noun: “Adaptable Alien,” “Adventurous Astronaut,” “Tenacious Termite”, to name a few. One of the most beloved characters in the collection—immediately following its announcement—was Perspective Pigeon.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:\/\/www.instagram.com\/p\/COLSTvts8If\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”13″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%”><div style=”padding:16px”> <a href=”https:\/\/www.instagram.com\/p\/COLSTvts8If\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”><\/div><\/div><\/div><div style=”padding: 19% 0″><\/div> <div style=”height:50px;margin:0 auto 12px;width:50px”><\/div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”> View this post on Instagram<\/div><\/div><div style=”padding: 12.5% 0″><\/div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div><\/div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”><\/div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”><\/div><\/div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”><\/div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”><\/div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”><\/div><\/div><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”><\/div><\/div><\/a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https:\/\/www.instagram.com\/p\/COLSTvts8If\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Gary Vay-Ner-Chuk (@garyvee)<\/a><\/p><\/div><\/blockquote></div>

For the streetwear aficionados out there, there are few names more recognizable than Jeff Staple, who famously uses his iconic Staple Pigeon in many of his designs. Fans of GaryVee and Staple alike drew the connection immediately, tagging Jeff in the comments of the post. This IG image sparked the collaboration, which happened incredibly quickly. GaryVee told HYPEBEAST: “I’ve been a fan of Jeff’s work for a long time and I immediately DM’ed him and we got on a call that day.”

We spoke with Andy Krainak, Executive Vice President at Team GaryVee, who was immensely involved in the VeeFriends launch and, now, the collaboration with Jeff Staple. In our conversation, similarly to Gary, he emphasized how rapidly the collaboration came about. “It’s cool to see, for how notable Jeff is, how easy he’s been to work with and how quick this was able to happen,” Krainak told ONE37pm. He went on to say: “It’s only been three weeks from that Instagram post to today’s launch.” That’s the digital age we live in.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:\/\/www.instagram.com\/p\/CPD4kZGFrfV\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”13″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%”><div style=”padding:16px”> <a href=”https:\/\/www.instagram.com\/p\/CPD4kZGFrfV\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”><\/div><\/div><\/div><div style=”padding: 19% 0″><\/div> <div style=”height:50px;margin:0 auto 12px;width:50px”><\/div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”> View this post on Instagram<\/div><\/div><div style=”padding: 12.5% 0″><\/div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div><\/div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”><\/div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”><\/div><\/div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”><\/div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”><\/div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”><\/div><\/div><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”><\/div><\/div><\/a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https:\/\/www.instagram.com\/p\/CPD4kZGFrfV\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by VeeFriends (@veefriends)<\/a><\/p><\/div><\/blockquote></div>

If you’re trying to cop the gear, the Staple x GaryVee collection is available now exclusively on staplepigeon.com for the 55 hours following its launch earlier this morning. Additionally, all of those who own a VeeFriends Perspective Pigeon NFT will receive the collection for free. Part of what made VeeFriends so great was how much utility it provided to buyers, and this drop continues to build on that ethos.

“My great hope is that people look back at this in two or three years and say, ‘wow, that was one of the early indications of how we could do things creatively with NFTs and collaborations,’” Vaynerchuk told HYPEBEAST. This collaboration allows NFT drops to continue to evolve after their release; NFTs are about building an ongoing community. The Staple x GaryVee collaboration will surely be the first of many like it.