Music NFT

An Introduction To Water and Music

The music industry is vast, as is the Web3 space. Now combine the two together and you have got yourself a whole lot of questions, but not many answers. That is unless you know about Water & Music.

Water & Music is a budding newsletter and research DAO founded by Cherie Hu, to empower music-industry professionals with the knowledge, network, and skills to do more collaborative and progressive work with technology.

Not only is the Web3 space evolving, but so are all the industries surrounding it, and music happens to be a very large industry that is still trying to figure it all out. Water & Music is here to help.

What is Water & Music?

If you aren’t already familiar, DAOs are decentralized autonomous organizations; essentially, they’re Web3-based organizations that each share a common goal.

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In this case, Water & Music’s goal seems to be centered around artist development, data comprehension, community building, and optimizing communication.

While the music world has changed drastically since the introduction of TikTok and Web3, everybody has been doing their best to keep up. Consider this your introduction to the guiding light that the music business needed, Water & Music.

To start off, let’s first talk about just how fast things are changing in music. As TikTok and Web3 have become ingrained into the modern music world, things are much different than they used to be.

There’s a much heavier reliance on things outside of what prior music biz experts would recommend. Since the label-dominated era when you couldn’t get any traction without corporate backing, times have changed drastically.

Nowadays, the “best-case scenario” for artists is their own version of an independent career, at least until they have the leverage to secure mutually beneficial deals. With that being the case, there’s a much heavier dependence on information.

While in the past, artists heavily relied on label reps to take care of just about everything, nowadays, those duties usually fall upon the manager.

Managers are essentially artists’ business partners in music, and whether they know it or not, today’s managers are in dire need of data-backed information.

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It seems like every week there’s a new development in Web3 and music; Water & Music’s DAO and $STREAM tokens are the answer to those yearning to stay in tune.

What is $STREAM?

In December 2021, Water & Music launched its inaugural collaborative report on Web3 and the music industry. Their findings resulted in industry-wide discussions about the most urgent needs and current challenges in the Web3 and music space.

To begin the proper research, the DAO was launched, along with the $STREAM governance token and genesis NFT membership.

$STREAM is a “research token” that represents high-quality, tangible contributions to their larger project of collaborative research, knowledge-sharing, and community-building in music and tech.

To be absolutely clear, the $STREAM token has no financial value, it simply functions as a key to on-chain governance for Water & Music’s most active contributors and supporters.

The community treasury resources are mainly used to fund future research and editorial projects.

There is a fixed supply of 10 million $STREAM tokens, with varying percentages of the tokens being distributed amongst the community, staff, and research development. Below is the breakdown:

  • Retro community airdrop: 20% of the total supply
  • S1 collab research airdrop: 1%
  • Stakeholders (founders, advisors, staff, etc.): 15% (founders and staff are subject to a 1-year vesting period with a 3-month cliff)
  • Community treasury: 64%
Water and Music

You can view $STREAM’s entire distribution and ownership history on Etherscan.

Why is Water & Music so important?

Earlier this week, we were fortunate enough to talk with two of the company’s contributors, Alex Webbs and Katherine Rodgers. The two gave us thorough insight into why Water & Music is so special.

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Water & Music’s significance comes from the fact that they are the innovators’ guide to the music business, offering innovators in the industry valuable information that is difficult to find elsewhere, such as:

  • Making smarter deals and business decisions
    Various aspects of the music industry are changing, including recording and publishing contracts, brand partnerships, licensing deals, and M&A. Web3 is evolving the way the industry functions.
  • Tracking emerging music and tech trends
    With the evolution of Web3 comes completely new technological advancements, resulting in a shift in culture as well.
  • Learn to market and promote your music better
    Marketing yourself in the music industry is becoming increasingly difficult, especially with the Web3 wave. Everyone is currently trying to figure it out. Water & Music provides insiders tips on this topic you won’t find anywhere else.
  • Follow publicly-traded entertainment companies
    From music groups like Universal to platforms like Spotify, Water & Music tracks the economics of how the music industry is adapting to the new technology.

Ultimately, Water & Music’s newsletter and blog are the perfect sources of knowledge for managers and other industry roles alike — even for the DIY niche of artists.

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While many other blogs are focused on pre-release coverage, W&M is focused on more thematic, strategic, data-driven pieces. Take their article from earlier this month for example, “The State of Music DAOs.”

This piece is basically the blueprint for navigating the music Web3 space. In the article, Water & Music introduces several meaningful music DAOs, along with their specific functions.

If you were a manager stumbling upon this article of theirs, it might be the first time you heard about DAOs that are dedicated to backing artists with investments.

That could be the only thing separating an artist from getting the funds needed to enact their vision. Don’t discount the value of information in the complex formula of artist development. Water & Music surely doesn’t.

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After learning everything I have about the value offered by Water & Music, I felt I had no choice but to sign up for their $20/month membership, which grants access to their Discord channel and full access to their site.

As if the stockpiled resources on their site aren’t engaging enough, their Discord is home to their growing community. We spoke about how influential Discord has been in community building, but this is even further proof of the concept.

Their Discord server has 8 categories: Start Here, Say Hello, Community Events, Co-Research, News + Trends, Tips + Connections, Recommendations, and Archived.

Across all of these categories, their community engages in sharing valuable knowledge, setting up collaborations, and other forms of networking.

If you are interested in getting your own membership, you can join the $20 per month option, or sign up for an entire year for only $200, and you save some money, the choice is yours.

My only problem with Water & Music is that I hadn’t heard about it earlier. Here‘s a link to their site so you can take a deeper look for yourself.

Music NFT

Snoop Dogg Drops Exclusive $APE Mixtape

Rapper and Death Row label owner Snoop Dogg has been finding his way to headlines consistently since his Super Bowl performance in February. Snoop’s latest drop is yet another example of his innovative approach towards Hip-Hop and the modern world. 

Snoop’s newest mixtape features four songs: “FOOLIN YASELF”, “THA GREAT”, “MY APE”, and “DOCK THE YACHT”. The first track sold for 20 $APE, while the rest sold for 15 $APE. Only $APE holders have access to the primary release, while a secondary release took place on OpenSea. All four Ape-based songs sold out, which has only continued to fuel the fire for Snoop’s crypto presence. 

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Snoop recently made headlines for his acquisition of Death Row Records, followed by his announcement of making the label the first NFT label. In the time since, he keeps proving how serious he is about the concept through demonstrated action. There’s no better way to get your point across to people than actually showing them. Snoop is making history with his latest drops and is showing no signs of slowing down.

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In addition to his own NFT tape drop, Snoop dropped another eight-track mixtape with Pittsburgh rapper Wiz Khalifa. It seems clear that this format of release must be working well for Snoop, especially since he doubled down so quickly after his own rollout.

Music has always been something to look forward to in our culture. Snoop Dogg is actively showing his massive following what else they have to look forward to, and it’s so interesting to watch. He’s always had a graceful approach with his career, but as of late, he’s been especially on point. While other artists are getting acquainted with the new crypto environment, Snoop is pressing go on memorable music-based NFT projects. 

The music and crypto worlds are watching closely to see what Snoop Dogg’s next move is. Snoop is proving that “falling off” is no concern of his; it’s all about building for this west coast superstar. Take some time today to check out this groundbreaking drop for yourself.

Music NFT

Prentiss and The Heart Project Drop NFT Music Video

So far in Prentiss‘ career, the 15 year-old phenom has done more than most kids his age, to say the least. The Mississippi teen has emerged as a top Hyperpop artist at a remarkably young age, and is building an extensive resume as he grows his following of super-fans. Even well-established celebrities are becoming fans of Prentiss, like Justin Bieber, Skrillex, Meghan Trainor, and even Mark Hoppus from Blink-182. Today, Prentiss is making his ONE37pm debut for his “running back” NFT drop with Aidan Cullen and the rest of The Heart Project‘s team.

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“running back” is a Y2K-produced banger from Prentiss’ debut EP, ‘hey prentiss‘, and the video somehow found a way to level up this already-fire release. We asked Prentiss what his favorite thing was about the song:


Y2K’s production is gas. He started with just the guitar, then it turned into this song with a cool build up. He sampled my voice and used it in the beat, which came out so crazy!

To take it one step further, The Heart Project worked closely with Prentiss to premiere the video as an NFT. The 125-unit NFT collection is being sold at .125 eth each via, and is proving to be another differentiating factor that sets Prentiss apart from his peers.

The planning process surely played a role in this incredible video’s production. Apparently, the whole video was devised in The Heart Project’s Discord, on a livestream. When we asked Prentiss about his experience collaborating with The Heart Project, he had this to say:


Honestly, it was fire. I had a lot of input on the creative and the treatment because we worked on it in the Discord with The Heart Project’s community. I was feeding off ideas they had, and they were feeding off ideas Aidan and I had.

In the video, the stage is set in a dream. Prentiss starts off singing while resting his head on a mushroom. The plot quickly thickens, and next thing you know, Prentiss is being chased in a digital world by a massive puppy, only to be woken up by Benny Blanco to make sure he’s on time for school.

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Whether you choose to take a deeper look at the music, video, or NFT element of the release, you’re bound to notice the meticulous efforts put in by Prentiss and The Heart Project, which has made “running back” and ‘hey prentiss‘ a drop to remember. If you’re new to the 15-year old creative, here’s your chance to get hip.

Music NFT

Snoop Dogg Reveals Plans For Death Row As First NFT Label

Snoop Dogg has been making noise in the NFT space for a while now, especially after recent news of people buying real estate in the metaverse just so they could be ‘neighbors’ with Snoop. Snoop’s album was just transformed into NFT assets, selling for $5,000 each, and sold $44 million worth of them in just 5 days. He also just made recent headlines for purchasing Death Row, and revealing plans to bring life back to the infamous label. Well, the LA rapper and entrepreneur just made it clear that Death Row will be revitalized in a way that music has never seen before: Snoop is making Death Row Records the first NFT label in existence. The NFT drop for his album, ‘BODR’ (Bacc on Death Row), is a brilliant proof-of-concept using the first Death Row release since the early 2000’s.

When asked about the purpose behind these intentions to make Death Row an NFT label, Snoop said,

Just like when we broke the industry when we were the first independent [record label] to be major, I want to be the first major in the metaverse.

This is groundbreaking, both for music and for the NFT space. Artists have been notoriously limited by the music industry in their ability to retain ownership of their assets, and this opens the door to an entirely new world full of assets. While plenty of artists have developed and minted NFTs of their own, no label has committed to the digital medium in the same way Snoop has with Death Row.

Snoop is not only one of the most notable artists of the early days of Hip-Hop, he’s proven to be an innovative entrepreneur with a one-of-a-kind ability to adapt and execute in this ever-changing cultural landscape. His work goes beyond informing the new era of artists – he’s showing them just how to elevate their business approach and create a stable, lucrative future for themselves.

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Music NFT

How the Budweiser Royalty NFT Project Uplifts Emerging Musicians

If you love music and you enjoy collecting NFTs, then you don’t want to miss the Budweiser Royalty NFT project. Be a part of music history and support 22 emerging artists as they take on the entertainment world with you as their early supporters. 

What is the Budweiser Royalty NFT project?
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The Budweiser Royalty NFT project celebrates 22 promising up-and-coming musicians who will be the music industry’s future leaders. This collection contains 11,000 tokens total, with 500 NFTs per artist distributed across three tiers in the form of collectible cards: 

  1. Core (400 tokens each artist) 
  2. Rare (99 tokens per artist)
  3. Ultra Rare (1 token per artist)

These NFTs represent your loyalty to your favorite artist and prove that you were their number one supporter before anyone else. The collection is set to launch Friday, January 21, 2022.

NOTE: In order to participate in the Budweiser Royalty NFT project, you must be 21+ (or legal drinking age).

What utility do these NFTs offer?

When it comes to Budweiser Royalty NFT’s utilities, the three tiers offer something different depending on which tier you decide to collect.

Core Rookie Cards (Red): Owning a Core Rookie Card means that you hold a collectible NFT that represents the artist of your choice.

Rare Rookie Cards (Silver): If you collect a Rare Rookie Card, not only do you hold a rare collectible NFT, but you also get access to a virtual listening party on Discord with the specific artist that you decide to collect.

Ultra Rare Rookie Cards (Gold): The Ultra Rare Rookie card will get you access to the virtual listening party plus a one-on-one video call with the artist themselves.

All NFTs from the Budweiser Royalty collection will be revealed within 48 hours after public mint and each artist will receive 5 NFTs free for their own wallets to keep or give away to fans.

Each NFT may also include opportunities to earn future experiences and rewards.

How much will each NFT cost?
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Each mint contains a different NFT collectible representing one of the 22 artists. Budweiser Royalty NFT will cost $499 per NFT, which includes $75 in gas (or the equivalent in local currency).

Each NFT may only be purchased using a credit card, ETH, or BTC through Coinbase Commerce.

Gold Budverse Heritage Can owners will receive one free airdropped Budweiser Royalty NFT for each can they own, as well as first access to the mint.

Holders of Core and Gold Budverse Heritage Cans will be able to redeem one free NFT per can kept and will have first access to the mint. Budweiser is retaining 2% of the proceeds for their own promotions/giveaways and artist pockets.

Who are the artists?
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Budweiser will host an epic listening party solely for Rare and Ultra Rare Budweiser Royalty holders on Friday, January 28, 2022. There’s a total of 22 up-and-coming musicians that will be included in the lineup, such as:

  1. Satomaa
  2. Leo Conoza
  3. Sprtyk
  4. Millie Go Lightly
  5. Lil Polo Tee
  6. Farina
  7. T:me
  8. Kablito
  9. Lulú
  10. Lil Benjas
  11. DTheFlyest
  12. Fase Yoda
  13. Lil Keed
  14. Samantha Sánchez
  15. ilham
  16. Lian Faz
  17. Beanz
  18. Paopao
  19. Fresco Trey
  20. Nardean
  21. Blue DeTiger
  22. Immasoul

As you can see, the lineup is quite extensive and features some of the best emerging artists in the entertainment industry today.

Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerNFT

I have a crazy affinity for emerging music artists, and I strongly believe this collaboration will bring immense value to both Budweiser and the artists and will unlock unique experiences for their fans.

If you want to learn more about the Budweiser Royalty NFT project, make sure to drop into their Discord and follow them on Twitter to receive updates every step of the way.

Music NFT

The Music NFT Blueprints: Dyl and Crypto Rich

Moving forward in the series, I’m happy to have spent some time with the Crypto Rap pioneer Dylan Rhodes, known as “Dyl.” Based in Philadelphia, “Famous Dyl” is no newcomer to the rap game—the catalogue of work he has released over the last seven years is an impressive output demonstrating his ability to put the pedal to the metal with his music.

Dyl’s breakout moment happened in early 2014, when he dropped the banger “Jordan Belfort” with collaborator Wes Walker. Titled after the wall street hustler played by Leonardo DiCaprio in Martin Scorsese’s 2013 blockbuster film The Wolf of Wall Street, the track was released on SoundCloud, later catching traction in the college scene. The hype was real as the song became the top college song on the Billboard charts in 2016.  Unfortunately, Dyl found himself signed to an extremely predatory record deal that almost took the wind out of his music career completely. 

Dylan Rhodes

No stranger to the hustle, Dyl went fully independent and began making his own music: recording, mixing, and mastering at his home studio. During the Jordan Belfort Tour, Dyl was also a full time college student studying Finance & Management at Tulane University in New Orleans. In 2016, after over a year of touring, Dyl made the decision to finish his college degree. Dyl was always an entrepreneur; his crypto roots began when he was in high school. He learned about Bitcoin by ordering through the underground market that was once Silk Road.

Years later, in 2016, Dyl was looking for his next move, and he decided to revisit the crypto space. The young rapper became interested in Ethereum, and used what money he had to make an excellent investment. Dyl purchased a large allotment of ETH and BTC in 2016. Following this path, Dyl soon started his own company, Advantage Blockchain. After his success in the crypto space, Dyl wanted to help others use blockchain technology to their benefit. Dyl established his business as one of the first Philadelphia based consultants in the blockchain space. Advantage Blockchain has worked with numerous individuals, businesses, and even publicly traded companies. 

Constantly grinding, his education within finance, blockchain, and real estate melded together to form a partnership with Vertalo, a Texas based digital asset company. Since 2019, Dyl and his team have worked with Vertalo to onboard hundreds of millions of dollars of real estate assets to the blockchain. Furthermore, Advantage Blockchain has become a successful hedge fund and is currently advising clients on their investments within the crypto space. Advantage Blockchain continues to educate and consult businesses on the benefits of blockchain technology, strategic management of investment portfolios, and digitizing real estate investments via blockchain.

With an indomitable and tireless work ethic, Dyl also continued his musical career simultaneously, and became a Platinum recording artist during this time. In 2019 Dyl released “Crypto Rich,” a first-of-its-kind album focused on his journey through the cryptocurrency space, revealing his secrets to financial success through the music.

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Crypto Rich was the first crypto rap album ever released; it is the original album that tells a story about crypto through music. Gaining much notoriety in the space, he continued to innovate and rap about his life and experiences with blockchain technology. In 2020, Dyl released a Deluxe edition of Crypto Rich, adding 10 new songs to make 19 total tracks. By early 2021, Dyl had finalized his NFT plans and released the “Crypto Rich Deluxe” version of the album as an NFT on Rarible & OpenSea.  By utilizing the one time gas fee on OpenSea, Dyl was able to create an ongoing collection of his music as NFTs.

Dylan Rhodes

Heightening this success, Dyl and Wes found themselves sitting face to face with Jordan Belfort on his podcast Negotiate Like a Boss, discussing the music business, how they should have negotiated their previous record deal, and what they have learned from success. At this point in the game, Dyl’s NFT drop has been one of the most successful music NFT albums, garnering over $120,000 in sales in 2021. Dyl adds amazing features for his NFT collectors, such as offering an event where he opened for Wu-Tang Clan and Waka Flocka in Atlantic City, New Jersey. Dyl’s NFTs are an all-in-one VIP pass and lifetime show ticket. He includes tons of utility that connects his collectors to real world experiences, merchandise shipments, NFT airdrops, physical collectibles, and more related to his music career. To top it off, Jordan Belfort earned a Multi-Platinum certification and Dyl became a two-time Platinum recording artist in December of 2021. Crypto Rich is currently one of the top crypto music titles in the world, with over 2,000,000 total Spotify streams.

Undoubtedly, there are multiple blueprints to success in the music NFT space, but the hard work, grit, and determination of Dyl is an awe-inspiring story. I’m a huge fan of Dylan’s desire to help others rise.  He isn’t out here flexing the fruits of his labor—instead he is doing his best to educate as many as he can with the priceless knowledge he has gathered over his decade in the music industry and crypto world. You can read his pinned twitter thread on music NFTs, where he tells his story and explains how other artists can create their own music NFTs.

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I have sat many times with him on Twitter as he hosts educational spaces, answering questions and helping other artists brainstorm future projects. I have also sat in on a few spaces that he has co-hosted with industry leading publicist Corey Herscu.  If you’re a musical artist and are wanting to enter the NFT space, I highly suggest following both of these names. They are dedicated to helping others pave the way forward through education and inspiration, so be brave and reach out to them with any and all questions that you have.  

We are still so early to this new world, and Dyl is one of the pioneers that has courageously charted his own path. With multiple NFTs available to mint on OpenSea right now, Dyl has an awesome community of supporters and entrepreneurs that are becoming financially free from the knowledge he drops. Get to know Famous Dyl—you won’t regret it.

Music NFT

Ging Launches (The Ghost of) Frank Dukes NFT Project

ONE37pm is excited to announce today’s 25 Days of POAP collaboration with one of the best music producers and composers in the industry. Please give a warm welcome to Ging, formerly known professionally as Frank Dukes.

Advancement in technology generally accelerates innovation across numerous industries, and there is no exception when it comes to music and the creators behind the beats. Frank Dukes stands as the perfect example of someone who is trying something completely new in the web3 space.

Who is Frank Dukes?

Adam King Feeney, formerly known as Frank Dukes, is a Canadian musician and former record producer. Adam has established himself in the music industry as a superb producer and composer, having worked with major artists including G-Unit and members of the Wu-Tang Clan. Many of his music samples have been used in the songs of artists such as Drake, Frank Ocean, Kanye West, The Weekend, Travis Scott, and Taylor Swift just to name a few.

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To put his passion for creating music into perspective, Adam has helped produce more than thirty platinum-hit singles. He has also won three Grammy Awards from 30 nominations and is considered to be one of Canada’s best producers, and perhaps one of the best producers in the world.

In total, Adam has spent over 20 years of his life making beats and collaborating with some of the world’s most renowned artists, guided by whatever excites him most. However, about three years ago he reached new heights and started to let go of his former artist name Frank Dukes.

For the last three years, Adam has not only been observing his own journey but has also been experimenting with generative music on and off. Ultimately, he has embraced his newfound perspective on his passion for creating music. Nowadays, Adam is referred to professionally as Ging.

About three months ago Ging’s curiosity got the best of him, and that’s when he began exploring the NFT space. Ging instantly grew respect for the unlimited possibilities that web3 offers him as a musician and the fact that it’s not defined by anything currently in existence.

From then on, Ging realized his desire for more experimentation in the NFT space. That’s when he came up with an innovative idea for his own NFT project — (The Ghost of) Frank Dukes.

What is (The Ghost of) Frank Dukes?

Ging’s NFT project, (The Ghost of) Frank Dukes, is a generative audio/visual art project based on a generative algorithm developed by Ging over the last three years and was initially sparked by his curiosity, and love for making music.

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The visual portion of the project is generated using the same algorithm that is used to create the music. Ging also illustrated and painted his own artwork to compliment his passion for producing music.

(The Ghost of) Frank Dukes will launch with 9,999 NFTs total. The drop aims to be the foundation for the community which will be compromised of creators, music executives, and lovers of art and music.

The white list pre-sale goes live on December 22 and the public mint will be available December 23rd! Mint Price is 0.11 ETH, with the reveal taking place on December 25.

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Soon after the release of his collection Ging plans to launch The Ghost Library, which is a boutique sampling platform for artists, producers, songwriters, and anyone who’s passionate about the music industry and interested in accessing (The Ghost of) Frank Dukes material for licensing, as well as sampling.

Ghost holders will gain special access and privileges that will allow them to invite a number of guests to access The Gost Library. Ging is recognized for creating the new sample economy with his Kingsway Music Library that has been sampled by artists like Drake, Kendrick Lamar, and Taylor Swift, plus many more.

The Ghost Library will be the evolution of Ging’s concept within the web3 space and will be focused on innovative ways in which his music catalog can enhance the Ghost community.

In addition to this extremely innovative evolution of music, the music itself will have its own index that is connected to real-world exploitation of the audio found within each NFT. The index will be updated in real-time as the use case continues to evolve. To start, each audio portion of the NFT will have an index of 0.

In addition to 20 years of source material from Adam’s prior creations, his team is currently exploring AI and machine learning to generate more pieces based on the existing catalogs and characteristics.

Ging’s goal is to continue to explore generative music and art in a meaningful way, as well as new concepts and frameworks within the scope of music and the entire industry in the macro. Make sure to stop by the Discord for updates, giveaways, sneak peeks, and more.

Music NFT

Cryptorastas Are Cultivating NFTs Within The Reggae Community

One of the first reggae NFT collections went live this past week at Miami Art Week, debuting with a curated Reggae Event taking place at Purple Palms Art Creative on Friday, December 3rd. The night featured Jamaican reggae star and 2022 Grammy nominee Jesse Royal, Brazil’s Digitaldubs and a collaboration with Miami’s very own Dubwise Sound Station. Additionally, there was a very special NFT panel that discussed how NFTs empower artists and generate value for the music industry.


The Cryptorasta’s NFT dropped on November 10th, with ten new NFTs via auction in collaboration with top Reggae artists and celebrities, which quickly sold out, with a total of 17.0049ETH in sales. The brand new collection includes reggae legends the late Lee ‘Scratch’ Perry, Cedric ‘Congo’ Myton, Kabaka Pyramid, Augustus Pablo and many more.

ONE37pm spoke with Cryptorastas founder Marcus MPC aka Digitaldubs, and Reggae artists Jesse Royal and Bay-C to discuss bridging the digital gap between the reggae community and NFT economy, representing Reggae culture and community within the NFT metaverse, and the importance of supporting artist collaborations and giving artists a profit.


ONE37pm: Cryptorastas is the very first reggae NFT collection, what does it mean to be a part of this?

Bay-C: Chronologically there were reggae NFTs before Cryptorastas actually, I released the first reggae NFT in April and Morgan Heritage followed a few weeks later in April. However, I would say Cryptorastas is the very first reggae NFT community, and it is a powerful one. It brings existing individual NFT players like myself with newcomers and fans all in one community with the collective vision of empowering the rasta community through blockchain. 

Jesse Royal: Sons and Daughters of the King are always forward thinking so I was not surprised. It was more exciting than anything else. It’s important for us to become a part of financial conversations as well. Limitations are not for Rastafari.

ONE37pm: How has it been learning about the NFT space as an artist?

Bay-C: It has been very exciting and mind-blowing. As far as the creative mind can conceive, it can be achieved with NFTs. It is the present and the future for creatives.

Jesse Royal: Learning about the possibilities and potential of the space has been an interesting journey that I’m still on.


ONE37pm: How involved were you guys in terms of representing your individual art in this NFT collection?

Bay-C: I trusted the Cryptorastas team to produce it. After I saw the first draft, I didn’t need to change anything. It was on point. Their team is awesome!

Jesse Royal: We are still working on the actual piece but the reception from the community and the broader global space has been great. Love to see it and I’m here for it!

ONE37pm: Last but not least, what’s on the horizon for 2022?

Bay-C: For 2022, I will be launching some more Bay-C NFTs to tie in with the release of my sophomore album King Bass. This will be in February. For the summer I will be on tour in Europe and throughout the year I will be collaborating on other cool NFT ideas around dancehall, gaming, and sound system culture.

Jesse Royal: For 2022 and beyond lookout for more masterpieces, more philanthropic work as well as a deeper livication to the restoration of our identity, not our ego. Blessed Love.

Here’s what Cryptorastas founder Marcus Menezes had to say about the platform.

“Since I realized Cryptorastas could be something big, I thought the project should be a collective work, to really involve and bring back to the Jamaican culture. The first idea was to make avatars to represent the artist officially, in a way they directly benefit financially. Cryptorastas became a perfect open door for the reggae movement, bringing artists and fans closer together in the community. The future possibilities are endless!”

Be sure to keep up with all things Cryptorastas via their official website.

Music NFT

Meet the Avenged Sevenfold NFT Community: The Deathbats Club

Community is one of the greatest pillars of the NFT industry, bringing together individuals who maintain a shared love for a group’s project. Community members are able to recognize the shared ideology between them even online thanks to setting an NFT as their profile picture.

While fostering community has been a byproduct of many bluechip projects, numerous artists and musicians from other disciplines are figuring out how to provide utility to their already existing fan bases.

Enter Avenged Sevenfold and their community driven NFT project: The Deathbats Club. The world famous metal band is creating a new way for fans to connect with the band. I sat down with the lead singer to dive into the endeavor. 

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M. Shadows has been in the NFT space for years, including minting a BAYC at the very beginning. He is currently looking into wall-mounted digital wallets that can display his collection of Bored Apes, Punks and Fidenzas at home. 

The lightbulb moment for him was watching a community build around the Bored Ape Yacht Club. I can personally attest that in Miami the BAYC was everywhere; they had their individual Apes on their clothing or on special wallets with displays. This rampant BAYC community led Shadows to start planning something for their fans.

He sees this next wave of web3.0 tech being heavily adopted by the next generation. We talked at length about how his generation made gaming cool and enabled the first Twitch streamers. Older fans may not get it now, but their kids will. He tells me a funny story about being at a Lakers game and the kids there wanted to see his Punks when they found out he had some.

One of the biggest carrots he feels for fans to want to learn about this next big tech wave was via adding utility to items. Token holders receive perks like merch discounts, lifetime tickets, exclusive events and more. It gives them the ability to thank fans with special airdrops for attending shows, something that would be incredibly difficult without incorporating the blockchain.

How does this work?

There will be 10,000 Deathbats, each with a unique combination of traits and rarities determined at mint. In addition to the Genesis Deathbats, which are the most common tokens that offer owners access to the Deathbats Club, there are four rare Deathbats with big perks:

  • Guests: Free tickets and meet-and-greets for life
  • Ghosts: Free tickets for life
  • Undead: Meet and greets for life
  • Shook: Exclusive “care-packages” sent to token holders

So what can Deathbats owners expect from the club? All token holders will have access to the core Deathbats community, Shadows continues, which is where the band will connect directly with fans — and have some fun:

“We’ll have monthly giveaways, movie nights, poker nights. There will be plenty of surprises. We want to be sure that fans never want to get rid of their tokens. We’re going to do everything we can to make sure that these tokens hold their value and that fans get as much enjoyment and entertainment out of them as humanly possible.”

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To get started, connect your Metamask at and join the A7X Discord for the most up-to-date details on the drop scheduled for December 13th.  Whitelist will “mint” on December 11th and will have 48 hours to redeem their bat.

There are exciting things on the horizon, we finished our convo talking about the Play to earn craze and how they are looking at making more A7X song themed games for the fans. They currently have land on Sandbox metaverse with NPCs from their music videos. The possibilities are literally endless.

Music NFT

The Music NFT Blueprints: SpottieWifi and Bun B

Thinking back to the early days of the NFT revolution, I can reference March of this year when I found myself on a three-way call with Estevan Oriol (L.A. Originals, Joker Records, Cypress Hill, Soul Assassins), and The Trill OG himself, Bun B of U.G.K.  During the call, I did my best to explain how the NFT world had changed my life and how it would change society.   

Fast forward eight months, and I am happy to see that Bun B has a collab track, “All Time High” out as an NFT with the world famous CryptoPunk (#5528) ‘SpottieWifi’. I was immediately interested in speaking with Spottie about the project, and to get an understanding of his views on success thus far in the Music NFT space.

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SpottieWifi, also known as Miguel Mora, has been a musician all of his life. Similar to the late Pimp C, he grew up playing piano and singing in church, developing his core musician skills during weekly practices and services. As a football player in high school, Miguel found himself always freestyling in his spare time, and honed his craft by diligently carrying a notebook full of rhymes that would form the core elements of his early art. Following this, Spottie toured as the front man in several successful bands, but eventually found himself walking away from his musical performance career. Prior to NFTs, the music industry was a massive entity, requiring many moving parts and coordinated efforts in order to achieve a large following and financial stability. His passion for the art was one of deep commitment, but the realities of earning a sustainable income as a musician made it difficult for his art to bear the fruits from his labor.  

In January of this year, Miguel started studying NBA Top Shot drops, and from there he decided to put all his eggs into one basket and purchase CryptoPunk (#5528). At the time, less than 200 of the 10,000 CryptoPunks had dots on their faces, undervalued because not many liked the dots. But Miguel had a vision, and what has occurred over the past six months has changed his life forever.

Following the purchase, he immediately networked with the Punks community and made it known that he was a musician by producing the CryptoPunks theme song. The Punks community was enthusiastic, and Spottie claimed the mantle as the first CryptoPunk rapper. He released a few singles over the spring and summer while developing a plan for the Spottie genesis token that dropped this past August. 2000 of them were made available for .03 ETH (valued at $96 USD at the time). They sold out within one minute, profiting $192k+. His next mission was to produce further collabs and features with other artists. Through his already established extensive network, Spottie connected with Bun B to create a new music NFT project with expanded offerings. 

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The track “All Time High” is the first track off of the SpottieWifi album that is dropping over the course of 2022. Three main versions of this track are included: 8-bit edition, a rap edition, and an orchestral edition. There will be five album tracks total with 2000 mintings available for each track. His producer then took the stems from all three tracks to create a total of 27 different versions of “All Time High.”  The track artwork features a custom SpottieWifi X Bun B digital design with 27 different versions as well. 

SpottieWifi and Bun B are now fresh off of their massive plays down in Miami during Art Basel. Headlining back-to-back parties, they were featured at Miami Gutter Gang hosted by Nicky Diamonds’ Diamond Supply Co. and Gutter Cat Gang, as well as the massive Probably Nothing Party, presented by Coinbase and ONE37pm (hosted by Gary Vee) which featured music from Marshmello, The Whooligan, and many others. 

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On the night of those shows I went ahead and dropped the .05 ETH to secure my own NFT of this groundbreaking collaboration.  The video will be dropping soon, featuring cameos from both the CryptoPunks and BAYC communities, along with some other surprises that are sure to see SpottieWifi’s vision reach yet another ‘all time high.’ And we’re here along for the ride. There are so many of these incredible stories taking place all over the world right now. NFT technology is quickly evolving the world through the storytelling of time-stamped activities recorded onto the blockchain as a digital receipt of transactional experiences, and we’re on a mission to help everyone dial in their own version of the NFT blueprint.

Finally, today Spottie has teamed up with ONE37pm to launch a POAP for the 25 Days of POAP Program. We’ll be hosting a Twitter Space at 3pm EST, so hop in to learn more about Spottie and Bun B’s journey and the POAP of the day.

If you have had an amazing experience occur within the Music NFT space (or even a huge failure), reach out to us and let’s continue to nurture each other while elevating through this digital renaissance era!