NFTs are finally beginning to make an impact on the hip-hop scene. Recently, it was announced that the multi-platinum and award-winning artist French Montana is setting out to make his mark in the NFT game with his shoe-based drop. French Montana boasts a very impressive sixteen million followers on Instagram and has collaborated with some of the biggest names in music, including, but not limited to, Drake, Post Malone, Cardi B, Gunna, Swae Lee, and Kodak Black.
The collection will be released under Montana’s “Coke Boys” brand as “Coke Boys Sneakers.” The meaning behind “Coke Boys” is dervived from “Creators Of Kings Everywhere,” creating the acronym. Announced on September 9, 2021, Montana is looking to join the short-list of artists looking to make a pioneering collision between the music industry and the metaverse.
The NFTs dropped today, September 6th, and quickly rose to number two on the Rarible site. Additionally, this achievement is before the physical dropped. The art features six Los Angeles-themed NFTs starting at 0.1 ETH, going as high as 1 ETH. These variations will feature several color schemes, backgrounds, and other exclusives dependent upon the shoe. In addition, there are one hundred available Coke Boys basketball cards that will be drawn and randomly airdropped. Finally, purchasing the Signature Collection Coke Boys sneaker will also get you access to a physical sneaker in your size, signed by French Montana.
Of the three-thousand Generation 1 sneakers, only five hundred will come with both a digital and physical pear. The starting price for this is 0.18 ETH, with four hundred fifty labeled as their “genesis” collection and the other fifty as his signed “signature” collection. The twenty-five hundred digital-only sneakers will contain five different colorways as featured on their official website. In addition, these collectibles will receive unlockable content in Decentraland, Discord-based roles, access to French Montana and his team, as well as secret NFTs – to name a few perks. Furthermore, there is a one-on-one VIP experience where the auction winner will be flown out to Las Vegas, transported by a limousine to their hotel, and meet French Montana and the Coke Boys crew. This one-of-a-kind perk will also allow the winner to receive a backstage VIP experience at Montana’s residency at Drai’s Beachclub and Nightclub.
The collection collaborates with Rarible, a credited marketplace for crypto assets, especially amongst emerging artists. The NFTs will be stored as EIP-1155 tokens on the Ethereum blockchain and hosted on IPFS (InterPlanetary File System). In layman’s terms, this is a multi-token standard that is efficient and safe for transactions.
Be sure to check out the project here: https://tinyurl.com/tzm48fxe
While this project is receiving much support, French Montana isn’t the first artist to break into the NFT Space. Quavo, Lil Baby, 2 Chainz, and Jack Harlow launched a collaborative NFT project with Bleacher Report during the NBA’s All-Star Weekend. By the end of the weekend, the tokens sold for over $590,000 on the primary market alone. Additionally, Tory Lanez infamously made over $1 million in fifty-seven seconds by selling his EP When It’s Dark on the E-NFT platform. Tory sold over one million copies valued at just $1, making it a desirable purchase for any fan of his that has familiarity with the NFT space.
As NFTs gain more relevance within the music industry, it will be necessary for artists to incorporate unique and exclusive perks pertinent to their brand to stand out and develop a loyal fanbase. With French Montana releasing this sneaker NFT collection, we can begin to expect more and more mainstream artists to create and release their projects. Additionally, this can play a pivotal role in the functionality of modern record labels.
With NFTs, artists may harness the power of their fanbase to fund future projects in return for exclusive perks, streaming royalties, and experiences that otherwise wouldn’t be possible. For example, with French Montana’s “Coke Boys Sneakers” NFT project, Montana lays the groundwork for future artists to create intrinsic value with digital tokens and physical release.
Be sure to stay up to date with the team for additional news about the launch.
French Montana: https://instagram.com/frenchmontana