How Creators Can Find NFT Success

The NFT scene is blowing up! Blockchain technology and the advent of digital scarcity are transforming the way creatives distribute and monetize their works for the better. That’s because, until recently, all digital media (artwork, music, videos, etc.) could be easily copied, stolen, and improperly attributed. NFTs can fix these problems while opening up a new world of digital collectibility by providing collectors with the assurance of authenticity and rarity.

We are still in the early days, but as more creators learn about NFTs and begin to tokenize their works, the scene will become much more crowded. New marketplaces and tokenizing platforms coming online will create an increasingly wider audience and thereby create more noise. 

Standing out in the global sea of NFT creators will become more challenging as this digital renaissance goes mainstream. That said, how can an artist or creator find success in their NFT pursuits within this landscape?

Understand Collector Motivations

As the NFT scene grows, the creators who have a good understanding of why collectors collect will be at an advantage. There are 4 key reasons why someone might consider adding an NFT artwork, song, or video to their collection. 

  1. Love and Support — Emotions run deep. A collector with an emotional connection to a creation is more likely to try to acquire it. It must resonate with them. If it does, the collector will find joy in owning the NFT and supporting the creator.
  2. Fun and Excitement — There is a certain thrill that comes with collecting. Especially when a collector is trying to complete a set or series of works. Think about how people find pleasure in collecting Pokémon cards, baseball cards, sneakers, watches, etc. This is a very rewarding experience for many people. The same applies to NFTs.
  3. Investment — Some collectors are looking to make future profits by reselling. They seek to identify and add NFTs to their collection that are likely to appreciate over time.
  4. Clout and Status — Bragging rights come with owning 1/1 of a particular NFT.

The creators who put themselves in the shoes of collectors and understand the various motivations involved in collecting will have an edge in the market. However, finding success in the crowded world of NFTs requires more. Creators also need a marketing focus.

Fanbase and Promo

For some creators, it can be a challenge taking time away from producing their works to focus on marketing. Self-promotion may even feel unnatural to some creators, but it’s basically a requirement in today’s landscape. People need to be exposed to talent regularly.

Social media FTW! Currently, much of the conversation happening around NFTs is on Twitter, Discord, and Clubhouse. Creators looking to gain exposure should be active on these networks, especially Twitter. Many potential collectors are active there, and it’s a great place to engage and build name recognition with the NFT scene.

By understanding collector motivations, tokenizing the best works, and consistently marketing in the right channels, NFT creators can begin to develop a collector base. It takes time to gain this base, but it’s what ultimately can determine success in a creator’s NFT pursuits. 

Fashion NFT

The FEWOCiOUS x RTFKT Sneaker Project is Paving the Way for NFT Collaborations

NFTs are changing the way we interact with all digital media. As the industry continues to expand, digital collectible platforms like NBA Top Shot are making waves, but these collections only scratch the surface of what’s possible with this technology. Physical collectibles can be released with a corresponding digital collectible, further amplifying the value of an asset.

FEWOCiOUS and RTFKT are teaming up to do just that. The 18-year-old artist and next-gen sneaker studio have released a set of collectible sneakers on Nifty Gateway; the drop, titled “FEWO WORLD Open Edition,” includes three physical sneakers that each correspond with a digital token. The artwork itself is gorgeous, but this drop foreshadows the unlimited possibilities available to NFT technology in the future. Not only is the physical sneaker a collectible that may go up in value, but the NFT associated with the product is an asset all on its own.

We caught up with FEWOCiOUS and the team behind RTFKT to talk about their monumental drop, how it came to be and what’s next for both creators. FEWOCiOUS has been making headlines as one of the most lucrative artists in the burgeoning digital art NFT space. When he connected with RTFKT, it was clearly a match made in heaven. 

“RTFKT DMed me and I was freaking out because I’ve seen them all over social media, and I thought it was so sick that they made this whole world from their shoes and showed how much you can say from shoes,” FEWOCiOUS told us. The process of creating the collaboration was unstructured and fun, eventually resulting in three pairs of shoes and a necklace. “It was just us on calls yelling at each other about cool stuff we can do,” says FEWOCiOUS. “It’s okay to just sit and brainstorm, you don’t have to be structured. We’re making art for art’s sake.”

Benoit Pagotto, Co-founder of RTFKT

We’re making this drop to make people experience the future.

The team behind RTFKT is equally exciting about the drop and the collaborative experience. “This collab is the most creative, fun, and groundbreaking we’ve ever had the chance to work on so far. Our thinking was: ‘let’s show what everyone imagines to be the dopest drops will be in 2024, and let’s make that today,’” Benoit Pagotto, co-founder of RTKFT, tells ONE37pm. 

When it comes to working with the young up-and-coming artists, the RTFKT team couldn’t be more complimentary: “FEWOCiOUS is a creative force, a next gen Keith Haring, a brand new generation of creator taking over, combining his power with a next gen Brand, our love of gaming, streetwear and memes, we’re making this drop to make people experience the future, powered by NFTs and limitless creativity.” 

The timeline of the digital landscape is going to be broken up into the pre-NFT and post-NFT era. Moments like this collaborative drop unveil the incredible potential for innovation in digital media allowed by the proliferation of non-fungible tokens.

Keep an eye on both RTFKT’s and FEWOCiOUS’ socials; you won’t want to miss what both creators have in store for the future. And if you’re still looking to learn about NFTs, we’ve got you covered

NFT Sports

The Best NBA Top Shot Resources To Explore

It’s been about a week since our last article at One37pm on NBA Top Shot and boy have some major things happened. At the time that article was posted, the record for sales in one day on NBA Top Shot peaked at around $6 million on January 24th.  

One month later, all previous records have been absolutely shattered.  Check out the new sales data on the official website.

The new record high for sales in one day peaked at over $40 million (!!) on February 23rd, 2020.  

But what has led to the parabolic rise? Well, a lot. NBA Top Shot is everywhere on the internet these days. Barstool Sports, ESPN, Social Media Influencers, and even NBA players themselves have joined in on the hype. 

We have seen NBA players including LaMelo Ball, Josh Hart, Damion Lee, PJ Washington, Cole Anthony, and more talking about NBA Top Shot on Twitter. Watch this clip from Sacramento Kings star rookie, Tyrese Haliburton, talking Top Shot in a post-game presser.

For people reading this article and hearing about NBA Top Shot for the first time, I imagine there are a ton of missing pieces.  In case you need a refresher, I broke it down here: What is NBA Top Shot?  

The industry is flooding with thousands of new users every day, so it may be hard to find the best tools and resources to stay up to date and educated on what’s happening with NBA Top Shot. We have you covered.

This may seem like an obvious resource, but there are some important aspects to be aware of when navigating the NBA Top Shot website. New Top Shot users should navigate to the ‘Community’ tab, where they can find two key resources. The first resource is the ‘Getting Started Guide.’ 

NBA Top Shot

Using this resource, new users are able to read about the product basics of NBA Top Shot. The ‘Getting Started Guide’ includes information on:

  • Explaining the queue
  • The Official NBA Top Shot Challenge Guide
  • A guide to challenges
  • The Xs and Os of retired moments
  • The Codex
  • Fees & Finances
  • Welcome to The Beta

All of this information that is provided to you directly by the official website, is a great way for a new user to dip deeper into the water that is NBA Top Shot.

NBA Top Shot Discord

The second key resource provided by NBA Top Shot’s “Community” tab is the official Top Shot Discord. For those of you new to Discord, it is an instant messaging platform that is specifically designed for building communities. The Top Shot Discord has a lot of channels to it, so I will highlight what I have found to be the most useful.

Stress-testers-announcements: The primary function of this channel is to communicate ‘Stress Tests’, which are pack drops. Pack Drops are great ways to start building your collection at a low cost and are critical for new collectors to be a part of.

Site-status-issues: The Top Shot website is still in beta, so maintenance is regular. This channel lets users know when the marketplace is live. During maintenance, users are not able to buy, sell, or gift moments.

General: The general channel can be used to communicate with tens of thousands of other Top Shot users in an open forum. As you may expect, things become a bit toxic from time to time. I avoid this channel for the most part but check in every once in a while for entertainment.

Buying/Selling/Marketplace-chat: This is one of my favorite channels to hang out in. A user can post moments that are for sale or even inquire about a specific moment they are looking to purchase.  Often in these channels, you may be able to strike a deal for a moment if you reach out to users via Discord DM.

Top Tools for Market/Moment Analytics:
Crypto Slam

Cryptoslam is one of the simplest tools for analyzing the Top Shot market. The information is provided in a straightforward and easy-to-digest format for users. The four charts on the top show users’ data and trends that are key when evaluating the market.


Today’s Sales Volume: The number shown in USD is the value of all marketplace sales over the past 24 hours.  

Today’s Market Buyers:  The number of users making a purchase on the marketplace over the past 24 hours.

Today’s Market Sellers:  The number of users selling a moment on the marketplace over the past 24 hours.

Today’s Mints: The number of newly minted moments over the past 24 hours.

Also included on Crypto Slam, are the latest sales, listings, and moments minted.  This is all provided to the user in real-time.  

Crypto Slam is one of my staple NBA Top Shot tools to form an analysis on the current market state.

Evaluate Market

Evaluate Market is my personal favorite tool to use for all things NBA Top Shot. On the website’s homepage, users can see a snapshot of total market sales in terms of dollars and volume. I spend the majority of my time on Evaluate Market in ‘Moments,’ ‘Account Value,’ and ‘Market Movers.’


On the moments’ page, users are able to do a deep dive into the analytics on an individual moment. Users enter the name of the player and the moment (Set/Series) they are looking to analyze.  

For example, check out the analytics on the LeBron James, Base Set (Series 2) 3 Pointer.

Users are able to see all relevant data points related to the specific moment in a one-stop-shop. Market Cap, % of Packs/Owned, Average Sale Price Trend, and Volume Trend are just a few of this useful tool’s offerings.

Account Value

I hate to admit it, but the Account Value page is one of the resources on Evaluate Market I find myself using most often.  There’s just something about hitting the F5 button on this page and watching the value of your account move.  

The Account Value tool allows users to search any username on NBA Top Shot and see what their account is worth using current marketplace lows. 

Evaluate Market

Also, when searching an account name, users are able to see details on each individual moment owned.  Included features are lowest ask, purchase price, moment, category, set, and serial.  Also, by clicking on the moment icon, users are taken to the moment evaluation page I highlighted above.

Market Movers

Last but not least, we have the Market Movers feature.  This tool allows users to filter by ‘Avg Floor Today’, % Change (24 hr), and Floor Volume.

Evaluate Market

This can be used to identify moments that are trending down or up, which is very useful when making a decision whether or not to invest in a moment.

Twitter accounts to follow:

Twitter is one of the best places to stay up to date on everything happening NBA Top Shot. I listed a few of my favorite Twitter accounts (including mine) that I recommend following.

@NBA_TopShotThe Official NBA Top Shot Account

@TheFirstMintThe First Mint was one of the first NFT / Top Shot accounts I followed.  They cover everything NBA Top Shot and provide some of the best real-time info on Twitter. Be on the lookout for their new website coming soon!

@OwnTheMomentNFTOwn The Moment provides in-depth analysis and strategy on how to succeed as a collector on NBA Top Shot. Check out their website as well.

@PeterOverzetWelcome to the CLUB! The world’s first NBA Top Shot comedian who hosts a live stream called ‘Club Top Shot’ on Youtube (most recently featuring Warrior’s Damion Lee.)

@Bobby2NiceeMy Twitter account where I drop tidbits on my NBA Top Shot thoughts/experience.

Bobby’s Best Buy

Spencer Dinwiddie 

Layup – Base Set (Series 2)

Lowest Ask: $24

Brooklyn Nets guard, Spencer Dinwiddie, is currently out recovering from a partially torn ACL.  Recently an article was published where Dinwiddie expressed his desire to return to the action this season and how his recovery is ahead of schedule.  Presumably, any return to action would happen during a Brooklyn Nets playoff run.  IF Dinwiddie does return, and IF the Brooklyn Nets win the championship, this could be the only moment we see Dinwiddie in a championship-winning season. At $24, he would be a bargain.

NBA Top Shot


NBA Top Shot has solidified itself in the NFT and NBA world as a product that is here to stay.  These resources will help you stay up to date and educated on all things NBA Top Shot and allow you to become sharper as a collector and/or investor.  Stay tuned for more content coming soon around NBA Top Shot!

Finance NFT

I Just Learned About NFTs A Week Ago: A Newbie’s First Impressions

About a week ago, I was working on a project that, honestly, I just wasn’t all that jazzed about. 

I’ve been writing for a while in the tech space, mostly covering topics like cloud services, cybersecurity, and JavaScript optimization—things that may not be super exciting to most people but that I’ve got enough exposure to via my training as a developer to discuss with some level of understanding. 

On this particular day, though, my work had more to do with legal and regulatory requirements in an area barely adjacent to my primary areas of interest. Yay.

So, in a highly predictable moment of distraction, I found myself on Twitter, where I came across this tweet by one of my favorite content creators, Gary Vaynerchuk:

Passionate seems a little strong for something I know nothing about, I thought. And yet…

I was intrigued. So, being the voracious Googler that I am, I dug a little deeper. 

After I finished what I was originally working on, of course.

Anyway, over the next few days, I went and found everything I could about NFTs. What follows is one tech enthusiast’s take on an incredible new(ish) technology that might have some pretty wild implications for the future.

What even is an NFT?

I’m not going to take up too much time here defining NFTs, because there are plenty of resources about that (and here’s one!,) but it’s good practice to let you know that NFT stands for “non-fungible token.” 

Still, as one introductory guide to NFTs put it, “trying to understand an NFT through the expansion of its abbreviation is like answering the question ‘what is an mp3?’ with ‘it’s a MPEG Audio Layer-3.’” 

The key word here, then, is “fungible.” 

A fungible asset is something that is mutually interchangeable with something else of its kind. 

There are plenty of these on the blockchain; Dogecoin is a fun example. So, if I sent you one Dogecoin from my wallet, and you sent me one of yours at the same time, nothing really happened aside from the two of us paying some unnecessary fees. What makes NFTs special, though, is that each one is unique. No two people can own the same token, and they can’t be divided into smaller units. 

This doesn’t mean you can’t exchange them, of course. But if you do trade one NFT for another, you do so knowing that even if they both command the same price on a certain day, the value for each is determined only by the demand for it.

But rather than getting into the technical and financial details, let’s have a look at a couple of interesting contemporary use cases.

Digital Art
Everydays: The First 5000 days – Beeple (Mike Winkelmann) | via Makersplace

One of the most popular applications of NFTs at this particular juncture in spacetime is digital art. 

Even outside of the digital world, the art space has always struck me as a funny one. There’s no way exactly to quantify what a piece is worth — though you would expect it to be at least the cost of the materials with some consideration for the time taken in its creation. But what about the time taken before that, in learning how to create it? And then, what if it has some particular cultural relevance or encapsulates a moment in history? 

All this comes into play when art collectors determine how much they’re willing to fork over for a piece, and they’re going to want some kind of proof that they’re dealing with the original work. This part is tricky because people have become quite adept at producing fakes. 

With NFT art, however, the ability to verify authenticity is baked into the blockchain. The technology is designed for meticulous recordkeeping, making the owners and creator of a particular work decidedly unquestionable. 

So yeah, I can copy and paste Beeple’s Everydays: The First 5000 Days until my computer crashes — which it might, because at a whopping 319 MB, it’s pretty beefy for a JPG. But unless I hit up Christie’s auction house with a digital boatload of Ether come auction time, my newly-conceived dreams of legitimately owning this historic piece will, for now, remain just that: Dreams. 

Steph Curry 3 Pointer | Via NBA Top Shot

Sports memorabilia has come a long way since the early days of trading cards back in the late 1800s. Collectors still covet both antique and contemporary cards, but NFTs have allowed a newcomer to step onto the scene — officially-licensed “Moments” from NBA games via Top Shot.

A “Moment” is a high-definition highlight from a particular game —often from several different angles—along with details about that highlight, such as player stats, box score, the game scores, the number of tokens of its kind, and more. If you look at the Moment shown in that gif of Steph Curry, you’ll get a better picture of what this is all about.

The thing that makes this incredibly dope to me is that it seems to be what sports cards always wanted to be. Bringing together HD footage with 3D animation and a nice soundtrack seems like the perfect way to immortalize the best highlights of NBA history going forward, and more broadly, moments from other sports and live performances as well. 

What comes next?

I could go on (and on and on) about awesome things happening with NFTs right now. Still, as someone deeply interested in the technology itself, I can’t help but think about some of the more practical applications for something like an NFT. 

For example, what if the title deed for a house lived on the blockchain in the form of an NFT, supported by a smart contract? This guy who had to take a 400km round trip twice to have a deed reprinted could’ve saved himself and his family a lot of time on the road.

Or what about ticketing systems? Digital technology is already eliminating fraud in the NFL, but NFT tech could take what’s already been done a step further by allowing purchasers to see a clear chain of ownership. 

I can even see governments adopting the tech years from now in the form of state-issued identification. How cool would it be if NFTs were used as secure, verifiable driver’s licenses, vehicle registrations, or social security cards? You’d never have to worry about leaving them behind or losing them again!

It only seems natural that as the world moves more and more away from physical paperwork, the only thing stopping us from digitizing important documents like these is the problem of authenticity and security. After spending the last week learning about NFTs, I believe we’ve found a solution.


Digital Artist FEWOCiOUS is Hitting it Big With NFTs

Getting one’s name and work to generate mass interest in the art world can be laborious, but the respect and notoriety that comes with reaching that goal are unmatched.

An 18-year old visionary from Las Vegas named Victor aka “FEWOCiOUS” managed to do just that through his astonishing digital artwork. Things are certainly looking up for Victor, to say the least—one of his most recent art pieces sold for $35,000 (22 ETH.) Victor’s penchant for creating striking digital illustrations has diversified his creative options and given him the chance to produce custom sneakers with Artifact Studios. A clothing drop from the burgeoning artist is also on the horizon, plus he’s making plenty of headway within the NFT medium.

The young pop surrealist sat down with ONE37pm’s Tyler Schmitt to discuss his early origins as an artist, how he got into selling his work online, and his introduction to the booming NFT industry.

ONE37pm: When did everything begin for you as an artist? When did you consider yourself an artist?

FEWOCiOUS: I feel like there was a point in middle school where I was just drawing all the time. Kids would see me with my sketchbook and be like “can I see it?,” and I’d be like “first of all, this is really personal. But fine!” At that point, it was just other kids that would be like “yeah, that’s the artist kid.” Or I’d be in lunch (I didn’t have friends), but kids would be like “hey that’s the artist kid. Check out his sketchbook.” Then they’d look through my sketchbook and I was just like “I guess I’m the artist person.”

ONE37pm: Do you have family? Was it crafty around your house? Where was your inspiration to start drawing?

FEWOCiOUS: My family is not supportive of art. They don’t like art, they wanted me to be a doctor. And it wasn’t even like they were indifferent or they didn’t care. If I was painting and they saw that, they’d like “what are you doing? That’s ugly. At least if you’re gonna paint, do a landscape or draw an animal.” My grandma would insult it so much every time she saw it. It was a non-no to be doing that.

ONE37pm: [in regards to his family’s unsupportive nature] Do you feel it was because you were good?

FEWOCiOUS: My mom tried to start a business and she went down her rabbit hole. My grandparents saw my mom’s failure and spiral into drug abuse. Maybe they didn’t want that for me. But that turned into actual toxicity.

ONE37pm: What was the first thing you ever sold?

FEWOCiOUS: When I was 12, I used to do Minecraft thumbnails for random people. Five bucks a pop. That’s how I learned to do PhotoShop and computer programs. And then I saw all the popular Minecraft videos no longer were graphic design, it was like drawings. And I was like “Well, I wanna be the best-selling Minecraft thumbnail person. I need to learn how to do it.” And then I learned digital and obviously didn’t know it would turn into my life.

FEWOCiOUS: No. I just start. I think with physical…It’s just I express myself in different ways. Like, I can make a mess and it’ll make sense. I can see the texture and can build off of that. But in digital, you can make a pretty mess. But it’s more like, I don’t like it as much. So I like doing my lines on digital. But if I wanna make a crazy whatever, then I’ll go paint.

ONE37pm: When you create physical vs. digital, is there much of a difference in how you’re approaching it?

FEWOCiOUS: No. I just start. I think with physical…It’s just I express myself in different ways. Like, I can make a mess and it’ll make sense. I can see the texture and can build off of that. But in digital, you can make a pretty mess. But it’s more like, I don’t like it as much. So I like doing my lines on digital. But if I wanna make a crazy whatever, then I’ll go paint.

FEWOCiOUS and Tyler’s lengthy discussion broaches a number of other introspective topics, so be sure to check out the full interview. Be sure to follow FEWOCiOUS on Twitter and Instagram, so as not to miss out on anything going on in his world.

Music NFT

NFTs Are Changing the Music Industry Right Before Our Eyes

Special thanks to Cooper Turley of Audius and Jeremy Stern of Catalog for feedback. 

An NFT by electronic musician Jacques Greene recently sold on Foundation for 13ETH — over $23,000 US. 

The audio-visual clip teases out a few seconds of an unreleased song of his called ‘Promise’.

But this purchase is for more than just the artwork itself. As Jacques writes, “this NFT represents not only a 1of1 AV but the publishing rights to the song upon its release, in perpetuity.”

Now this, to me, is an incredibly exciting thing to see. And not only because Jacques and I are both musicians and both from Montreal.

But because this is one more early example that nudges us ever closer to the following hypothesis: That we are at the beginning of a massive overhaul of this thing we’ve collectively decided to call the “music industry”. And that every facet of said industry will feel the aftershocks of this tectonic shift.

Welcome to the Stone Age

I recently wrote a beginner’s guide to NFTs and spoke of how they are about to change pretty much everything. This article both zooms out of NFTs and into the wider edges of what we can call the web3 revolution, and it zooms in on where these changes meet music. 

To create a succinct story around what this future of music will look like would be a fool’s errand. We are just beginning to touch these new tools for the first time. It’s like we’re in the Early Stone Age, and we just accidentally made the first hammers ever. We’ve just picked them up, and we’re feeling their weight; we’re hitting them against things and seeing if something goes boom. 

So instead of speculating on exactly where this all goes, this article walks through five examples of people, projects, and platforms that are giving these brand new hammers a good smacking. 

This is in no way an exhaustive list. There are hundreds, maybe thousands of experiments underway. 

My hope is that these examples begin to outline for you the possibilities of what’s to come. I encourage you to use the infinite landscape of your imagination to color in the rest. 

Alright, back to Jacques Greene

In his tweet thread announcing the ‘Promise’ NFT drop, Jacques Greene said that he recently “got out of a long, pretty bad publishing deal.” Now that he’s an independent songwriter, he’s elected to sell the publishing rights to this song to whoever wins the auction. 

That could theoretically be anyone. It could be a fan, a friend, another publisher who feels they could do better with his music. Maybe a music supervisor who already has some placement ideas for ‘Promise’ and wants more skin in the game. 

By creating an NFT around these rights, they become not only verifiably ownable but also tradeable. Once the song is released, the demand for these rights may go up as the song grows in popularity. Maybe the NFT changes owners. Maybe it changes owners a hundred times. 

The NFT could also theoretically be fractionalized, meaning it could be cut up into smaller pieces and sold to multiple owners. Maybe a fungible token is created that represents fractional ownership of the NFT, enabling hundreds, thousands, millions of people to participate in the publishing rights of this one song.

Of course, these different scenarios might be discussed and decided upon in a separate agreement between Jacques Greene and the primary buyer. While the proof of ownership of this NFT will be stored on the Ethereum blockchain, the actual flow of rights and royalties is not baked into the smart contract.

But you can begin to see a future where they are baked in. What happens when agreements that were once paper contracts turn to code? Suddenly the flow of rights and royalties becomes way more agile, flexible, malleable. Suddenly the options a creator has with the ownership and therefore incentives tied to the success of their work approach near infinity.

A custom built NFT Shop by 3LAU

We just saw how your superfan could, in theory, become your publisher. Clearly, the roles and relationships between artist, core team, and fan are beginning to blur. 

Another artist is committed to the continual blurring of these lines in 3LAU. 

The electronic artist has been immersed in the crypto scene for many years and has been essentially carving the path for musicians into the realm of NFTs. 

After a number of successful NFT drops, 3LAU — along with the team at Original Protocol — has now built his own custom NFT auction and marketplace. On Thursday, February 25th, the bidding will open for 33 rare Vinyl NFTs that represent his best-selling album Ultraviolet

The winner of these NFTs will also receive access to unreleased music, limited edition physical vinyl, and the top bidder will win the opportunity to create a custom song with 3LAU himself. Talk about an intimate connection with the artist.

In a recent Clubhouse room announcing the project, 3LAU shared his vision of creating a long-term, close-knit relationship with his collectors. He plans for these NFTs to have ongoing utility, providing access to future exclusive content and closer access to him and his work. 

Because he’s built a custom marketplace, 3LAU truly gets to create whatever he wants. The art of the project extends past the actual music and into open questions like “how can I provide more value and access for fans, and how do I want to monetize that value?”

In a lot of ways, this release format gives the best of both worlds to creators and collectors. 

3LAU gets to own his platform and marketplace. But the actual NFTs live on the Ethereum blockchain, and therefore transcend the digital “walls” of his website. They can be moved about the wider Ethereum network — showed off in a VR gallery-like GeniusCorp’s Cryptovoxels vinyl shop, or bought and sold on Opensea or other marketplaces. 

It’s like owning a game skin, but the game’s environment is the entire (new) Internet. The use cases are truly endless.

Catalog: The Bandcamp for NFTs

Not everyone is going to build their own NFT shop. Catalog gets this. So they are building out the Bandcamp for audio NFTs.

Set to launch within the next few weeks, Catalog allows artists to press 1-of-1 digital records as NFTs. These NFTs do not represent the rights or royalties associated with the song (like we saw with Jaques Greene’s) but act more like a canonical representation of an artist’s work on the blockchain. As the team puts it, 

“Catalog records represent the true original version of your work online. These are unique, one-of-one records that exist on the internet forever, beyond the limits of our platform, and can be traded in open markets.”

This means that fans can now own the original pressing.

McKenzie Wark

The future of collecting may be less in owning the thing that nobody else has, and more in owning the thing that everybody else has.

As we spoke about in the guide to NFTs, this is a bit of a mental jump for us. We’ve learned to think of digital content in a certain way, but the perception of stuff on the Internet as tactile, distinct goods will increase as we venture deeper into the web3 renaissance. And with that, the verifiably original pressing of “Hotline Bling” for instance will hold tons of value. 

The same way we learned last week that the Nyan Cat meme is worth 300ETH to someone.

Another inherent aspect of Catalog NFTs (as with all the NFTs we’ve discussed) is the artist or creator fee. This is a percentage that the artist sets at the time of minting, which is paid to the artist every time that NFT sells on the secondary market, in perpetuity. 

This is another huge shift for artists, allowing them to capture the increasing value of their work overtime. An artist on Catalog will be able to capture the cultural value of their art as it grows, over and above the traditional royalties earned. 

Catalog intends to become a community-owned project, which means its artists and collectors will eventually control the majority of the network and its decisions. They are also building on top of the Zora Protocol, which has created a type of NFT structure (called a zNFT) that bakes the actual market into the NFT itself. This means that Catalog doesn’t take any transaction fee, and as a zNFT moves about the Ethereum ecosystem, so too does its market. 

This is truly “platformless media”.

Audius: The web3 Steaming Model

Alright, so we’ve covered a bunch of NFT projects and technologies that are just bursting with potential. 

But what’s about streaming music? Does that fit into all of this? Or are we stuck with the same old “Spotify model” forever?

Streaming platform Audius intends to give that last question a resounding “no!”

Audius is building a decentralized streaming platform. What this means is that the actual content uploaded to the site doesn’t exist on servers that are owned and operated by Audius itself. Instead, distributed “operators” are incentivized to run nodes that store the content and metadata on the platform. This allows for a whole lot of fun stuff, which we’ll get into shortly. 

The beauty of Audius is that, while all this is running under the hood, the average user has no idea. Using Audius feels like using any other streaming platform you’re accustomed to. You just…play music. Make playlists. Do the things. 

Because of its ability to abstract away all of the friction that usually comes along with a lot of early crypto tech, Audius has seen a huge wave of early adoption — with over 2.6 million monthly active users. Every user on Audius has a crypto wallet, and most don’t know it yet.

But the power of this decentralized library of content and code is immense. First, the content transcends the platforms. Much like the “platformless media” of NFTs, this means that the music and its streaming data are not beholden to the continued existence of Audius itself. If the website disappears tomorrow, the content is still there so long as the nodes stay online. This content is also completely open and permissionless, meaning anyone can build anything that “hooks in” to it.

You and I can build another frontend website that takes all the same content as Audius, but ours is better because we really like the color pink, and our whole website is pink. (If you wanna do this, please DM me.)

Or, in a more impactful example, we can build out ways of monetizing this content in up-until-now completely unexplored ways. 

And this is exactly what Audius itself is attempting to build. With the rollout of their native token $AUDIO, artists, curators and fans alike will be able to play in the experimental sandbox of earning and trading coins on the platform. Audius’ vision is to have its platform and the eventual uses of $AUDIO be community-led. 

But make no mistake, if we, the artists, don’t like how things are going down on Audius, we can build our own new frontend. That’s the beauty of it! No siloed control means more freedom for artists and audiences alike. 

Right now, Audius is completely free, and artists are encouraged to upload content, build playlists, and establish their following. The longer-term vision is to roll out monetizing products that allow artists to get really creative with their rollouts. And because the idea is to be a community-led initiative, it is the artists themselves who get to ideate and vote on what gets built. 

How about an album that charges listeners a set amount once they’ve listened through the album twice? Or a song that changes endings when you tip the artist? How about a song where the first 100 listeners get a percentage of future earnings? Or, a favorite example of mine from a podcast with the Audius founders, what about a gated album that can only be streamed at a certain altitude? Mile high club just got a whole new meaning. 

Up until now, we’ve been given very few options in how to distribute and monetize music. Highly centralized and opaque systems like Spotify and Apple Music get to essentially dictate what a song is worth. But this is a rather flat and boring way of doing things. The world of music is diverse. An artist’s catalog itself is filled with all sorts of different flavors and sounds. Why can’t the distribution and monetization of that music be just as eclectic?

Tokenized Communities and $RAC

We’ve looked at a lot of the ways that content online is changing, and we’ve begun to outline how the distribution of this content can create stronger ties between artist and fan. 

Now let’s dig a bit deeper into how online communities are about to take on a whole new level of meaning in our lives. 

The grammy-award winning artist and remixer RAC has been dipping into the world of crypto for quite a while, leading highly successful initiatives with his audiovisual NFTs and redeemable token drop $TAPE.

In October of last year, he announced the creation of his own artist token $RAC. He included an initial distribution plan of $RAC to his most loyal audience — Patreon supporters, Twitch supporters, etc.

A social token like $RAC allows the artist to create strong ties with his community that transcend any one platform. Up until now, we’ve been building our Instagram followers and our YouTube subscribers and the like. But these relationships are truly owned by the platform itself and not the creators. 

A community token allows you to attribute value to your online family and allow that value to flow through that family in any number of ways. These are the building blocks for creators and communities to build their own online worlds. 

One growingly common use-case for a social token is to act as admission to a gated Discord community. To access certain locked Discord channels, you’d need a certain amount of $RAC. Another popular community doing this is Friends With Benefits, which currently requires you to hold 55 $FWB in your crypto wallet to gain access. 

But Discord entry is just the beginning. This provides a community with the power of its own economy. As the community grows, so too does the value of its economy and, therefore its token. This value can then be used to incentivize those within the community and those who want in — in any manner of direction. The ways a social token can be used are thus limited only by the creativity of that artist and community. 

The $RAC token is built on Zora’s protocol. Platforms like Mintgate and Seed Club are a few others playing in this social token space. 

We just covered a whoooole lot.

And yet, we’ve barely begun. We didn’t even touch on how this stuff leaks into live events and ticketing, PROs, data flow, and tons more. 

One could go through all of this and say, jeez, we are really on our way to turning the arts into this hyper-financialized space that’s all about money. 

That’s one perspective. But this is how I see where we are currently at… 

The arts are now entering the blockchain ecosystem, a space that has in a lot of ways been shaped by those who got here first. The DeFi (decentralized finance) space exploded in 2020 and laid the cultural groundwork within this new world. 

But now artists are coming. And the culture is shifting — the words we use are changing, the ways we design and build things are changing.

In a recent YouTube Live, Jon-Kyle of Mirror said, “it’s not ‘let’s make the world feel like we live in a bank’… it’s ‘let’s make the rest of the world feel broken’”.

As you dive deeper into these new technologies, the current online world does start to feel entirely broken. And boy, oh boy, does the music industry feel broken… 

In December 2020, I — like all artists on Spotify — received my 2020 Artist Wrapped analytics. The number that struck me most was that 170 listeners streamed my catalog more than any other artist on Spotify. I was blown away. Like, there are a lot of artists on Spotify. And you listened that much to Lil’ ol’ me?

Don’t get me wrong, I’m thankful for the discovery tools that Spotify has built for artists like me to find fans. But don’t you find it strange that I have no idea who those 170 people are? That I have no way of finding them, reaching them, telling them “thank you, I love you, let’s be best friends”? 

Doesn’t that feel broken?

We are still in the Early Stone Ages of the Internet. 

And we just made the first hammers ever. What will we build?

Bonus Round: EulerBeats

Getting into all this? Good. Here’s a little homework for ya if you want to go deeper…

Step 1 — Read this tweet:

Step 2 — Now read this tweet:

“DAO” stands for a Decentralized Autonomous Organization. We’ll get more into what those are in a future article. 

Step 3 — Visit, and good luck getting any other work done today.

NFT Sports

A Guide to Sorare: The Proper Football NFT Platform

If you haven’t heard about NFT’s over the past few weeks, then where have you been?

A lot of the focus has been on NBA Top Shot, but we are here to tell you about Sorare, the next NFT sports platform exploding right now.

If Proper Football, sports cards, fantasy sports, or FIFA Ultimate Team are your jam, this is the NFT for you.

So what is Sorare?

Sorare is a Football (Soccer) NFT platform blending licensed Digital Collectibles with the gamification and reward potential of Fantasy Sports, all built on Ethereum blockchain.

Where NBA Top Shot purely focuses on collectibility in typical sports card fashion, Sorare changes the game, allowing users to not only build their sports card collection but become ‘managers’ and use their cards to compete each week for rewards and prizes.

For example, this Kylian Mbappé unique sold for $65.6k (on November 29th, 2020), but should actually reward the buyer for 10 + years based on Mbappé becoming one of the world’s best players and therefore helping return healthy in-game rewards, as well as accumulating stored value based on scarcity as per the world of NFT’s.


Each Sorare card holds the same attributes as other NFT assets; the token cannot be copied or taken away from your possession.

Sorare already has official licenses with 126 clubs including the likes of Liverpool FC, Real Madrid, Bayern Munich, and Juventus, and are adding more all the time, meaning you can buy some of the world’s best and most recognizable players straight away on the platform!

The Hype

You thought NBA Top Shot was big? This is the leading NFT platform for the most popular sport globally—catering to the 3.5 billion fans of football worldwide.

Sales momentum is growing. In the past week, it hit over $1.8m in volume, but compared to NBA Top Shot which hit a sales volume of $17m in the last 24 hours alone (according to, the hype for Sorare is only just beginning, and the potential is huge.

There have been some pretty impressive sales on Sorare recently, including a Cristiano Ronaldo Unique card selling for $102k

There is a little more to get your head around than with NBA Top Shot, so here is everything you need to know.

How can I get started? Building your team

Head to Sorare, create your account and login.

When you start you are awarded with 10 common cards to build your team.

You can then purchase players in a number of ways:

‘New Market’ auctions – these are cards minted by Sorare and you will be bidding against other Sorare players

Transfer Market – here, you can directly purchase players other Sorare Managers have put up for sale, whether through the buy it now listed price or through direct offers to owners

*Pro Tip: This may not work for much longer, but I have found a few auction bargains in the early hours (GMT time) whilst others have been sleeping. Stateside you may be able to use this to your advantage!

There are 4 card levels: Common (these cannot be sold on the marketplace), Rare (100 cards exist), Super Rare (10 copies exist), and Unique (you guessed it, just the one!)

This means that there are only 111 player cards of value minted per season, and released gradually during the season!

If a player leaves their real world team, and joins another team in a league that Sorare analyzes from a data perspective, your card will continue to earn points.

Bruno Fernandes is a great example here. His cards were minted in the 19-20 season when he was playing for Sporting, a team under license by Sorare.

Only 11 Fernandes cards have been minted as he left Sporting to join Manchester United in January 2020, and as such no new Fernandes cards have been minted since as Manchester United are not yet under license by Sorare. 

Players who own his 19-20 Sporting card still earn points each game week, but no new cards are being introduced into the market, so these cards are absolute gold.

You can buy players using your credit card or with Eth by connecting a Metamask or Coinbase Wallet via WalletLink.

It goes without saying the rarer the card, the higher the price, and whilst the superstars we all love and know can be deemed as expensive, there are plenty of hidden gems for you to unearth just beneath the surface.

If you think a young player is going to break through and become a football superstar, put your money where your mouth is and pick him up early for cheap – Timothy Weah for me – I’m still hoping he can emulate his Dad!

If you are right, the rewards could be massive.

Entering Leagues

As a new manager, you will be able to enter the Rookie League which will reward you with Common and Rare player cards based on results.

At this stage, you will need to compose a 5-a-side team with your cards with your choice of formation – 1 Goalkeeper, 2 defenders, 2 midfielders, or attackers

Points are attributed to your card based on real-world performances, scored up to a maximum of 100 per card and your position in the league will be ranked against other managers.

Each week your cards earn XP points that can add multipliers to the cards in-game, and allow you to compete in higher divisions and win rewards.

You can also assign a Captain, who will earn bonus points so pick carefully.

Gameweeks run Tuesday to Friday, Friday to Tuesday and you can compete in the Rookie League for eight game weeks, after which you have to put on your big boy pants and enter the regional and global divisions.

Leveling Up

There are three global leagues for you to participate in:

  1. Rookie League: Only eligible for your first eight-game weeks
  2. All-Star League: Made up of four divisions
  3. Under 23 league: Made up of four divisions, and players have to be under 23 

Card level criteria differ for each league, meaning you have to think strategically about how to level up and if you want to compete in higher leagues—bear in mind, higher leagues will mean less but potentially more fierce and experienced competition!

You can also submit players to the Training League to level up XP!


There are also regional leagues that open up based on enough licensed teams from that region playing in a given game week:

  • European Champions League: Player cards have to represent teams in the top five European football leagues
  • American Champions League: Players have to represent licensed teams covering MLS, Superliga Argentina, Liga MX, Colombian Primera A & Brasileiro Serie A
  • Asian Champions League: Players representing teams in the J-League, K-League & Chinese Super League
  • European Challenger League – Players from outside the top five European leagues

As you build your card collection, you can actually enter multiple leagues in the same game week.

 *Pro Tip: As football is the global game and Sorare’s are mopping up licenses around the world, it means seasonality is less of an issue. 

Consider building your team to take advantage of leagues such as the J-League & K-League, where other managers may miss opportunities. Who doesn’t want a vested interest in Kawasaki vs. Yokohama?!

The Tactics

You can take a few approaches to play Sorare:

  1. Play to earn based on scaling up your team via the fantasy rewards structure 
  2. Invest and speculate: You could buy players and flip for short term profits or hold youth prospects for long term value 
  3. Hybrid: The purest form of the game and what I enjoy – I’m building my team to earn my rewards now and create a long term store of value

*Pro Tip: Sorare has an awesome community, so follow the Discord or Telegram where people will be happy to help get you started as well as regular AMA’s!

Sorare’s Potential

With sports cards still booming and the world of NFT’s taking hold, Sorare takes the NFT structure and makes it engaging, exciting, and brings you back each day for more. This tied in with my belief that platforms based on official IP will be the dominant forces in this space; I think Sorare is just getting started 🚀.


NFTs Give Digital Artists and Musicians Superpowers

What a week! The NFT scene is seemingly garnering more mainstream attention with each passing day. As an OG in the NFT and overall crypto space, it’s been quite amazing to watch the adoption of the technology happen in real-time. I’ve never seen this much NFT conversation happening on Twitter, let alone national television.

Currently, much of the conversation has been around NFT trading cards like NBA Top Shot, original collectibles like CryptoPunks, generative art projects like Art Blocks, and digital art drops from established artists like Beeple. While big NFT sale numbers from these projects capture the headlines, the underground NFT Art and Music scene continues to innovate. Many of us have been on the NFT grind for years with the knowledge that this technology has the power to liberate creators both big and small, and it’s happening!

NFTs Matter to Creatives

In this brave new world of tokenization, NFTs should matter to every creative. Why? Because tokenizing (the process of making an NFT) your work effectively gives you superpowers!

It’s true. Blockchains like Ethereum and Flow enable us to have true digital ownership over our creations in the form of scarce, cryptographic tokens—NFTs. But not only does tokenizing provide a permanent record of provenance and ownership, but the NFT itself is also an asset that is easily tradable around the world 24/7/365.

Basically, the tokenization of media is forever changing the way we distribute content, monetize content, and connect with a global audience.

Connie Digital

As a creator of both art and music, I personally think the music/audiovisual category of NFTs is really exciting and has tremendous promise. Not only does the technology give artists another potential revenue stream by selling NFTs, but it can also give us a perpetual revenue stream in the form of royalties each time one of our NFTs trades hands. Like I said, superpowers!

Art and Music NFTs

It’s a digital renaissance. The programmability and collectibility of NFT Art and Music provide us the ability to make a living on our own terms, without middlemen. Blockchain technology empowers us to experiment and try things with art and music that were never possible before.

In my personal exploration of NFT Art and Music, I’ve tokenized 3D and animated artworks, MP4 song visualizers, a lyric video, and more. Because I decided to turn my work into NFTs, I was able to digitally monetize beyond advertisements and streaming services. Additionally, my tokenized work has the benefit of compatibility within the Metaverse.

What the hell does compatibility within the Metaverse mean?

Good question. All it means is that my NFTs can be used inside blockchain-based virtual worlds like Cryptovoxels, Decentraland, or Somnium Space. The term “Metaverse” simply refers to this collection of open, persistent, and shared virtual space and economy.

Connie Digital

Today, a fun way to appreciate an NFT collection is to interact with it inside a virtual gallery, night club or storefront within the Metaverse. This virtual world component serves as a unique, more engaging type of listening and viewing experience. People around the world can visit such a virtual destination on their web browser in one-click. Once in-world, visitors can stream music, browse an NFT Art exhibition, and potentially purchase a new NFT for their collection.

Like I said, superpowers!

Bullish on NFTs

It’s truly amazing how early we are. The NFT economy has seen a boom from Q4 2020 into Q1 2021. The eyes and ears coming into the scene now will undoubtedly bring lots more innovation. That said, expect more excitement. Expect tons more experimentation; expect more legacy institutions to take notice; expect artists to lead the way.


The Most Expensive NFTs Sales So Far

These are the top NFT single sales in 2020-2021. These stats were taken from, and OpenSea and are judged based on the ETH prices.

Note: the NFT market is moving incredibly quickly; by the time you read this article, it is possible some of the items on this list will have moved around.

#1 — Beeple’s ‘The First 5,000 Days’

Beeple’s ‘The First 5,000 Days’ sold for a record $69,346,250 on March 11, 2021. It was the first piece of purely NFT artwork to be offered by a major auction house.

#2 — CryptoPunk #3100

CryptoPunk #3100 was purchased on March 11, 2021 for 4,200 ETH, approximately $7,584,485.82 USD, breaking the record set by Punk 7804 set the previous day—due to rising ETH prices.

#3 — CryptoPunk #7804

This CryptoPunk sold on March 10th, 2021 for 4,200 ETH, the same as Punk 3100, but the ETH was valued at approximately $7,566,173.88 USD at the time of sale.

#4 — CryptoPunk #6965

This CryptoPunk #6965 sold on the 19th of February 2021 for 800 ETH currently worth about $1,608,032 valued at $2,010 per ETH.

#5 — CryptoPunk #4156

This CryptoPunk #4156 sold on the 18th of February 2021 for 650 ETH currently worth about $1,306,526 valued at $2,010 per ETH.

#6 — CryptoPunk #2890

This CryptoPunk #2890 sold on the 24th of January 2021 for 605 ETH currently worth about $1,216,074 valued at $2,010 per ETH.

#7 — CryptoPunk #6487

This CryptoPunk #6487 sold on the 21st of February 2021 for 550 ETH currently worth about $1,105,500 valued at $2,010 per ETH.

#8 — Hashmask 9939

This Hashmask #9939, with the name ‘sex,’ sold on the 3rd of February 2021 for 420 ETH, currently worth about $844,216 valued at $2,010 per ETH.

#9 — CryptoPunk #2140

This CryptoPunk #2140 sold on the 22nd of February 2021 for 400 ETH, currently worth about $804,000, valued at $2,010 per ETH.

#10 — Genesis by TrevorJonesArt & Jose Delbo
TrevorJonesArt / Jose Delbo

Genesis by TrevorJonesArt & Jose Delbo was sold on the 17th of October 2020 for 302.5 ETH, currently worth about $608,037, valued at $2,010 per ETH.

#11 — Nyan Cat by @nyancat
Nyan Cat

This artwork, ‘Nyan Cat,’ sold on the 19th of February 2021 for 300 ETH, currently worth about $603,000, valued at $2,010 per ETH.

#12 — Hashmask #6718

Hashmask #6718 was sold on the 4th of February 2021 for 300 ETH, currently worth about $603,012, valued at $2,010 per ETH.

#13 – EulerBeats Genesis LP 01
EulerBeats / OpenSea

EulerBeats Genesis LP 01 sold on February 21st for 300 ETH, worth approximately $500,000 at the time of this writing. Read up on the project here.

#14 — CryptoPunk #2681

This CryptoPunk #2681 was sold on the 19th of February 2021 for 277 ETH, currently worth about $556,781 valued at $2,010 per ETH.


The “Furry Lisa,” CryptoArt and The New Economy Of Digital Creativity

Over the last year, I became the proud owner of “The Furry Lisa,” among several other one-of-a-kind digital creations, often referred to as “crypto art” or “NFTs” (non-fungible tokens — a special type of cryptographic token and digital contract that represents something specific and unique as opposed to Bitcoin and other cryptocurrencies and tokens that are fungible). But before I explain the personal significance of “The Furry Lisa” (and break down the major players in this space and the mind-blowing broader implications), let me start with a bold proclamation:

This NFT world is likely the greatest unlock of artist opportunity in 100+ years. This isn’t a suboptimal or fringe version of the real-world art economy, it is a vastly improved one.

Whether you are an artist of any kind, investor, or consumer of anything creative, you will be impacted. But before we explore the far-reaching implications, let’s understand why NFTs up-level art in profound ways.

8 Reasons Why Crypto Art Beats Art

(1) Crypto Art cannot be counterfeited. Every piece of art that is “minted” in this world is forever chronicled on the blockchain (a permanent ledger of owners, transactions, and other information), eliminating all doubts about the authenticity and rightful ownership.

(2) The provenance is based in transaction, not spin. In the fine art world, the historical record of an artifact — past owners, fabled bidding wars, museum exhibitions, and an artist’s activity — are often represented by self-interested gallery owners, art buyers, and industry insiders. In contrast, the “provenance” of an asset (the source of truth for its storied history) is memorialized in the blockchain and can be represented by novel interfaces in all kinds of creative ways.

(3) More transparent and better-merchandised scarcity. Let’s face it, collectors want to know they own a one-of-a-kind — or at least something rare. Look no further than the CryptoPunk phenomenon to understand the value that real-time transparent scarcity drives. While the old school fine art world is littered with impossible to audit limited editions and artist proofs, Crypto Art has solved for this.

Scott Belsky
My cryptopunk crew, three of the ten thousand unique and trackable inaugural artistic use-cases of NFTs.

(4) Portability and liquidity. While the fine art world often relies on luxury shippers, insurance brokers, auction houses, and expensive art advisor coordination to achieve portability and liquidity, Crypto Art can be transferred between owners in minutes and listed on various marketplaces and spaces simultaneously. Again, so long as these assets are represented on the same underlying blockchain (still some dust settling here), they have a ton of surface area for discovery.

(5) 10x more meritocracy and artist opportunity. Gone are the days of needing to be blessed by a particular art critic or granted a degree from a particular art school. Sure, “signal” from particular collectors and marketing by the artist still drives value, but the equal opportunity across the globe for any talented artist to “mint” a piece of work on a particular marketplace and be discovered is step-functions more empowering. And, once their work is purchased, that transaction is the ultimate signal of value for other collectors — unencumbered by industry politics and gallery affiliations. But this hasn’t stopped traditional auction houses from trying to get a piece of the action…
Scott Belsky
This piece, by famed NFT artist Beeple, is liable to make history as a “cross-over” moment when “EVERYDAYS: THE FIRST 5000 DAYS” is auctioned off by traditional auction house Christie’s on Feb 25th.

(6) Transformative economic model for artists via NFT contracts. This is perhaps my favorite advantage of all — the ability for artists to automatically gain a percentage of every sale of their work in the secondary market in perpetuity. I mean, can you imagine!? Artists can evolve from getting ~50% of the initial acquisition price of their work in a gallery to a new world where they get 80%+ (depending on the marketplace they use) of the proceeds on their initial sale plus 10–15% of every secondary sale forever! Imagine the families of artists anywhere receiving residuals for generations much like the world’s greatest bands as their work continues to grow in value and trade hands. F’ing transformative. Vincent Van Gogh only sold one painting while he was alive, and not for much. Oh how far we‘ve come.

(7) Creativity without bounds. Now I’ll insert my bias, but bringing more digital experiences to the fine art world unleashes an entirely new medium of creativity that the fine art collecting world has never fully appreciated. Suddenly the seemingly-fringe creative explorations of algorithms and multi-media mashups are on par with any other piece of Crypto Art. As we shed our bias for stuff made of atoms and embrace stuff made with bits, the aperture of love for and inspiration by art opens widely.

Scott Belsky
A few highlights from my collection, including “Release” by UK-based Digital Artist mbsjq (who i’ve followed on Behance since 2009 where his work has 5M+ views, and now on Instagram as well) who is fascinated with all things iridescent & outer space. I purchased one of mbsjq’s genesis series featuring “Astro & The Universe” for 3.3 ETH, and his latest on SuperRare was just acquired by another collector for 35 ETH (~$69,000)!

(8) Crypto Art is art made for the future. As our walls become screens and our field of vision becomes enhanced with augmented reality, we will seek precious and meaningful objects to surround us (just as we always have). Whether in the much anticipated “metaverse,” the many digital worlds and games we frequent, or in our own living rooms and peripheral vision, this new generation of art is made for our future.

The total growth and total market cap of the fine art world are on the cusp of an explosive moment. SuperRare announced early February that they had exceeded $10 million in total sales ($7.87 million Primary Sales and $2.19 million Secondary Sales). You can also track some of the most expensive pieces sold across NFT marketplaces on And, speaking of transparency, you can track volumes of transactions across top decentralized marketplaces using products like Dapp Radar and Dune.
And here’s Dapp’s count, as of 2/21/21, on top seven marketplaces by volume transacted, updating here (click the image).

Dune’s report of SuperRare in particular, notice the turning point in just the last few weeks.

What Comes Next?

Much like Uber did for transportation and Airbnb did for hospitality, the blockchain is transforming and expanding the market of art and digital experiences of all kinds. The only distinct difference about this digital transformation from many that came before: it is empowering the careers of creators themselves more than everyone in the middle.

Packy McCormick described this quite well is a detailed piece about the next generation of the web and what he called the “value chain of the open metaverse.

The New “Alt” Economy Will Reach Us All
Not Boring
From Packy’s excellent newsletter aptly called “Not Boring”

As McCormick explains it, “The movement is really about doing one of the most capitalist things there is: cutting out the middleman. It means that instead of value accruing to the Aggregators, there can be a more direct connection between suppliers and consumers. It’s not about taking money out of the system, it’s about moving the money around to the people who create and the people who consume, and to the people who maintain and improve the network itself. And it’s about attaching each user’s data and money directly to them (Self-Sovereign Identity), creating a public record that they own what they own (blockchain) and letting them take it with them, and profit from it, wherever they go on the web (Interoperability).”

So, what opportunities might this new world and economy unleash? Let’s have some fun exploring the biggest implications for this wild new world on work and life as we know it!

No doubt, our captivity during COVID and the infusion of fed funds into the economy have helped fuel our open-mindedness to buying and trading alternative assets (the resurgence of baseball cards is a great proof point). But I imagine a time when everyone will have “long-tail asset digital wallets” of fractional ownership units of everything they love. New marketplaces like Otis (founded by a Behance alum!) and management tools like OnlyAlt (starting with sport cards but with a very ambitious agenda!) will allow you to collect, value, and trade such assets.

This will all give rise to “Holistic Assets”
You can buy fractional units of culturally-relevant and scarce assets on Otis right now.

Imagine buying an NFT asset, like a piece of crypto art, that is not only digitally available and memorialized on the blockchain, but also entitles you to real-world assets and experiences. I have come to call these “Holistic Assets” because they can be (theoretically) packed with all sorts of entitlements yet still be verifiable and tradable as any other NFT is. I even see a world in which every real-world purchase, from Gucci suits to a new Chevy, are accompanied by an NFT that establishes you as an owner and unlocks a series of entitlements, from Snap filters to Fortnite skins, for as long as you are the rightful owner.—034-003-19038
Joshua Davis
A screenshot of the mulit-media piece “the V01D / 034–00,” a generative program written using processing (JAVA) + GLSL shaders, by Joshua Davis.

At least two of my purchases on SuperRare were followed by an overture by the artist to send along a physical print. Joshua Davis (aka Praystation) offered me to pick any frame in “The V01D / 034–003” and ship me a signed physical copy. But imagine what a musician or other celebrity “minting” a piece of their work for ownership might offer or entitle to its owner? Perhaps a private audience or some other special experience? Perhaps you get a VIP treatment forevermore? When you play this out — and the opportunity to fractionalize such offerings — this could be bigger than the business of live events. Perhaps you no longer go through middlemen and centralized ticketing or brokerage industries for such experiences when you can simply own a piece of the artist’s work and get direct access in exchange?

A new stack of technology and participants will emerge.

We’ll see a cohort of highly curated galleries emerge, like SuperRare. We’ll see other sites that simply act as sources of truth for all that’s going on or serve as open marketplaces, like OpenSeaShowtime, (and perhaps Behance might help in a more platform capacity as well from a portfolio perspective, as its 25M+ members discover CryptoArt?). We’ll see new variants and alternative blockchains like how Flow is being used for NBA Top Shots. And we’ll see plenty of “picks and shovels” type companies emerge to power functionalities like Magic Link for payments, NiftyKit for independent “minting” of assets, Bitski that allows big brands/creators to mint NFTs along with certain entitlements and media, and the list goes on.

This Will Yield Entirely New Uses For Creative Tools

While I’ve committed my life to empower creators of all kinds — from artists and product designers to entrepreneurs — to overcome the obstacles to make ideas happen, my day job is running products at Adobe. So what’s the role of Adobe and the creative tool space in all this?

I’ve spent a lot of time over the last few months connecting with top crypto artists and learning about their workflow and challenges. Guess what? Most of them are using Photoshop and Illustrator on desktop, and some have discovered the latest iPad/Tablet apps like the (quite groundbreaking) Adobe Fresco and the newly reimagined Photoshop and Illustrator on iPad. My hope is that creative career opportunities, like selling your content and creating crypto art, among others, become better integrated into the tools overtime to make these capabilities more user-friendly and accessible. I also think digital toolmakers have a responsibility to understand the new and growing needs of the world’s best crypto artists.

But at the end of the day, art is about meaning.

And all of this analysis brings us back to where we started: The Furry Lisa.

Scott Belsky

This piece has special significance to me for a few reasons. Primarily, at a moment when the boundaries (and prejudices) of art’s physical and digital divide are finally crumbling, I saw the “Furry Lisa” as a great representation of the cross-over moment — the idea of making the creation and collection of legendary pieces like the vaulted Mona Lisa more inviting and accessible (literally soft to the touch). I love the added dose of irony that this creation cannot be touched given its digital existence, and yet FEELS so approachable. And its creator, Istanbul-based designer Murat Yıldırımhas been active on Behance (the platform i founded over a decade ago), since 2015 and has since minted a few more in this series for purchase on SuperRare. His second addition to the six-piece series, “Furry Night,” was recently purchased at auction by a collector named “Radar” for 17 ETH (equivalent of ~ $33,198 at time of purchase). And voila, the world of fine art does its thing. Full circle.

Scott Belsky

Welcome to the new era of digital art, one that finally transcends the traditional “lowest common denominator” aspects of the web and both elevates and rewards some of the greatest artists the world has ever seen. As always, art — and creative experimentation more broadly — is just the bridge between the old way and a better way. So much more to come in this space.