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Leaders Style

23 Underground Clothing Brands You Need to Know

Fendi, Gucci, and Prada are all fine and fun to name drop in rap verses, but real fashionistas know what’s up beyond the big brands. Now that print-at-home services have become par for the course, entrepreneurial designers can start their own brands without millions of dollars in backing — and fashion overall is better off with these numerous underground clothing brands cropping up.

The democratization of the fashion world means that there’s a new designer debuting clothes every few minutes — and that it’s becoming harder to sort out the tripe from the treasures. With Instagram ads constantly bombarding our feeds with new lines — many of which are straight-up stolen designs — we’ve taken on the task of figuring out who to pay attention to.

From New York, to LA, to Tokyo, here are the best upcoming underground clothing brands we could find:

1. Alien Body
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Alien Body — Electronic musician Pictureplane became a cult sensation around the world for his aggressive, punk-inflected noise pop. Now, he’s taken his unique aesthetic in a sartorial direction with Alien Body, his eccentric line of darkly glamorous streetwear. The Brooklyn-based brand blends post-nu-metal styling with darkly glamorous and paranoiac imagery. Looks like it’d be worn by SoundCloud rappers on the gothic end of the musical spectrum. — Eric Shorey

2. Warren Lotas
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Warren Lotas – LA-based designer Warren Lotas doesn’t exactly make his clothes easy to cop — most of the time his shop is password-protected, and even his most high-priced items (his hoodies sometimes go for at least $1k) sell out almost instantly. The pre-planned scarcity is obviously an intentional marketing strategy, and it’s hard not to covet those with the dedication to track down each item. Lotas is obviously inspired by street art, basketball fashion, and motorcycle culture — his sketchily drawn designs often borrow images from horror movies or gangster iconography. — Eric Shorey

3. Rucking Fotten
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Rucking Fotten —There’s an undeniable charm to Japanese horror posters, and this aesthetic is precisely what streetwear brand Rucking Fotten has mined for years. The graphic hoodies, shirts, and sweatpants re-imagine contemporary horror classics as Asian imports with striking color palettes and surreal imagery. Although each collection is ultra-limited edition, you can subscribe to their new releases by buying up a “Slasher Pack” — which essentially functions as a carefully curated shirt of the month club. Best worn in October, but looks great all year. —Eric Shorey

4. Little Whip
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Little Whip – Give yourself over to absolute pleasure: Little Whip’s sex-positive line of BDSM-inflected streetwear features a darkly, subtle graphic design inspired by dungeons and kink. The sweaters and shirts are unisex and feature a bevy of morbid imagery that’ll have you begging for more. Their lookbooks are uniquely hype-stylized erotic nightmares, reminiscent of the films of Bruce LaBruce and Kenneth Anger. — Eric Shorey

5. Ten Yards
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Ten Yards — Brooklyn-based DJ and designer Sam Branman has become a go-to couture creator for New York City nightlife’s most esteemed drag performers, including Drag Race champion Bob The Drag Queen. Ten Yards is perhaps best known for his flirtatious, nerd-culture inspired jockstraps but he’s more recently ventured into gorgeous, handmade bomber jackets, sweaters, and overalls. His fashion shows regularly feature a gender-inclusive cast of club kids and performance artists, making them the most exciting presentations on a DIY budget. He also does custom commissions for ludicrously reasonable prices. — Eric Shorey

6. Tripp NYC
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Tripp NYC – The suburban punk style that was so thoroughly lambasted in the early ’00s has, through a predictable cycle of retro fashion, become a chic choice amongst rappers and streetwear icons. Their signature split-leg bondage pants were omnipresent in the early days of Hot Topic and have since been copied by Billboard-topping rappers like Lil Uzi. It’s unclear how Tripp has managed to survive all these years, but a new generation of tastemakers are now embracing the outlandish colors, patterns, and over-the-top accessorizing made popular by this legendary company so long ago. — Eric Shorey

7. Neighborhood
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Neighborhood — Curated selections of streetwear collaborations and original designs, Neighborhood has an interesting aesthetic mix of understated and edgy illustrations and clever nods to avant-gardism. There’s a delightfully deconstructionist design philosophy to this Japanese brand that’s far more clever than the un-subtle trends of US-based brands. It’s not exactly cheap — especially considering conversion rates and shipping prices — but it’s probably worth the investment for something more unique. — Eric Shorey

8. Profound Co
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Profound Aesthetic – Founded by Faraz Zaidi, Profound Aesthetic mixes elements of high fashion with recognizable streetwear tropes. Their clothes have been sold in Urban Outfitters and worn by celebrities like Rihanna and Kenrick Lamar. However, their Zaidi is mostly a behind the scenes figure of the brand. There is no “about” section on their website yet they have been releasing seasonal collections for the past decade.

They almost always have several clothes on sale, sometimes as much as 75 percent off, worth checking out such as their Scripted Open Windbreaker, Garden Chino Pants which are covered in violets and roses, and their well priced Fringe Biker Jacket which for under eighty dollars. — Seth King

Read more about Profound Co here.

9. Palace Skateboards
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Palace Skateboards – Palace has been around since 2009 and ever since their first drop they have become a staple in the hip-hop community. After finishing college Levent Tanju founded Palance after fooling around with graphics and spending his days just skating around. Once his friends became enamored by his work – he realized it was time to expand. The brand caught the attention of Marc Jacobs for its nineties aesthetic and to this day is still the leader in the streetwear industry. They might not be a super underground clothing brand anymore, but some people may still need an introduction.

Their website is constantly being updated with new collections but they are hard to purchase as they sell out rather quickly. If you’ve got some cash lying around, check out their shop. — Seth King

10. Strip Mall Couture
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Strip Mall Couture – Strip Mall is one brand probably not on anyone’s radar – and they don’t want to be. Their website is littered with messages like “don’t’ contact us” and “don’t follow us” yet their minimalist aesthetic will make you stand out in any crowd. Their work is ironic and cheeky, one t-shirt, which is now sold out is called “You Get What You Pay For” and sold for nearly five hundred dollars.

Yet Strip Mall isn’t trolling, and I’m constantly intrigued by their mysterious work. I can’t tell whether or not to take them seriously or not yet I owe two of their shirts. Go figure. If you’ve got thirty dollars to spare, grab their Order Form shirt and your friends will almost certainly think your crazy and enigmatic – and what’s better than that? — Seth King

11. Pleasures
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Pleasures – If you’ve been on Grailed – you’ve heard about Pleasures. Founded by Alex James in 2015, the brand has not only become popular among resellers but has even caught the eye of Urban Outfitters. Their designs are known for being grungy and associated with the SoundCloud rap era. Over the years, the brand hasn’t been afraid of court controversy – he even put Kurt Cobain’s suicide note on the back of a jacket.

Since he was a teenager in high school, James was always down to push the limits of what was “appropriate” to wear. Yet his risky graphics yet have grabbed the attention of Wiz Khalifa and Kylie Jenner. These days they are innovative designs such as their Waves polo and Wonder track pants which will almost certainly catch the eye of any hypebeast. — Seth King

12. FuckThePopulation (FTP)
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FuckThePopulation (FTP) – If you’ve paid attention to the SoundCloud rap era – you’ve heard of Fuck The Population. Run by the ominous “Zac”, who no one seems to know, the clothes have been worn by everyone from Xxxtentacion and the $uicideBoys. Zach is known not to give any advance notice of a drop. If you really want his clothes – you will have to constantly have to check back in on the site. This model has created a cult following around his work and FTP usually sells out in under fifteen minutes.

His clothes are meant to piss people off and even the police have expressed their frustration for the brands’ work. There are currently no clothes available on his site, and I can’t tell you when they will be. That’s part of the appeal. Every piece is rare. Yet if you really want some of his iconic FTP logo shirts – look on Grailed and be ready to take a hit to your wallet. Over time, if you need the money, you can always resell their clothes for more than you purchased them. — Seth King

13. Menace
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Menace – Menace is one of the hottest brands right now in LA. The brand was founded in 2013. Creator Steven Mena doesn’t care about hopping on trends or keeping up with the industry and that’s exactly why his clothing is always ahead of his competitors. If you have something nefarious you need to protect, they sell a bible safebox but if you get caught – don’t blame it on me. Yet before they were the darling of the underground scene, they were a humble brand selling their work on Karmaloop.

Most recently they have worked with Absent, another upcoming brand, to offer their audience both an Absent logo ring and a Menace logo ring which is rare to see from streetwear brands and producing jewelry isn’t easy. But my favorite piece they have right now is Menace’s Hell In A Cell hoodie – and it’s not hard to see why Mena is perhaps one of the most talented designers out today. If you’re in LA, you’ve probably already seen them around. — Seth King

14. Asspizza
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Asspizza — I don’t have to tell you about Austin Babbitt. You should already know about Austin Babbitt but if you don’t, you may know him as Asspizza – the most enigmatic and beloved young designer in New York City. Austin first became somewhat famous when Rolling Stone did a mini-doc on his rise but he was already being hailed as the savior of the New York scene with his confounding designs. — Seth King

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15. Dybbuk

With the motto “Work Harder,” Dybbuk is one of the most underrated sneaker brands in the game right now. Founded by Donny the Dybbuk, the company has quickly gone from the center of Donny’s living room to a growing multi-million dollar entity with a following of over 100k on Instagram and counting. Donny’s journey to the top has been quite interesting, and you can learn more about him and Dybbuk through this interview that we did with him back in August.

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16. Alex Crane

Since 2017, Alex Crane has been working to create timeless fashion pieces based on sustainability and innovative technology. The ethos of the brand is one that is quite simple—”Feel Breezy,” which is something that is heavily reflected in all Alex Crane garments, which hone in on non-synthetic pieces that embody that very feeling. We spoke the brand’s founder, Alex, in early November, which you can check out here.

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17. Carter Young

Carter Young continues to be that rising gritty brand on a mission to making a name for themselves in the world of streetwear. Focusing on unisex clothing, their latest SS23 collection which was released in October, was just one of the many examples of what the brand has become known for over these past few years. We profiled the brand’s founder, Carter, to learn more about his individual journey of developing the brand. Check it out here.

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18. Kanghyuk

Founded in 2017 by Kanghyuk Choi and Sanglak Shon, this young streetwear brand has been making waves for quite some time. Drawing inspiration from industrial objects and other nontraditional motifs, Reebok is among one of the many heavyweights to partner with the brand, amongst many other notable retailers. We’re due for another check-in with the founders of Kanghyuk, but in the meantime you can read the interview we did with them earlier this year.

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19. Grand Collection

We’re big fans of Grand Collection over here at ONE37. The NY skate brand has not only established themselves as a viable force in the NYC skate scene, but they have also risen to become a notable name skate streetwear over the course of these past four years. Founded by our friend Ben Oleynik, Grand has  released numerous collections over the years that represent the enigmatic world of NYC skateboarding, while also focusing on the importance of giving back to the community.

Here’s a look at their Winter 22 collection that is just in time for the season.

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20. Arthur Ashe

Arthur Ashe is the tennis and lifestyle brand dedicated to the legacy of legendary tennis player, activist, civil rights champion, and style icon Arthur Ashe. With Ashe being the the tennis fashion legend that he is, it’s quite a surprise that it has taken this long for an official brand to be launched in his honor, but as they say, “better late than never.” Athletic appear and leisurewear are the main features of Arthur Ashe, with an assortment of  tennis polos, shorts, skirts, sweats, tees, knitwear, accessories, and plenty more available to choose from.

You can learn more in this August 2022 feature we did on the brand here.

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21. Mountain Research

Founded by designer Kobayashi Setsumasa in 2006, Mountain Research has become one of the go-to brands for nature enthusiasts over the past sixteen or so years, initially focusing on singular subjects such as mountains. The brand challenges stereotypical outdoor activities along with influences from different eras in the past such as the 1960s and 1970s. Mountain Research regularly collaborates with brands, and you can check out of their latest collabs with Reebok here.

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22. FRIED RICE

An NYC brand inspired by those with creative minds, FRIED RICE is a company that is all about having fun, something that sometimes can get lost in the world of fashion. Founded by Maya Wang, having a commitment to fun along with enjoying the process of designing and creating is a must for Wang, or else she just simply doesn’t want to do it. Wearing clothes should indeed be fun, and FRIED RICE is a cool brand that centers around Wang’s love of fabrics and textiles. Make sure to read this May 2022 profile we did with the designer to learn more.

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23. Bobblehaus

Genderless, sustainable, and wonderful are the very words that make up BOBBLEHAUS, a young innovative brand with a passion for thinking outside of the box. Ophelia Chen and Abi Lierheimer are the masterminds behind this contemporary streetwear company, and you can get to know them and the defining traits that make up BOBBLEHAUS here.

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Leaders Style

The 15 Best Dressed NBA Players (Plus Some of The Worst)

In the past 20 or so years, the NBA tunnel has become one of the most-discussed style environments outside of the fashion world. There are some players who just come to hoop and don’t engage with “tunnel fit” culture, but then there are those who have come to view their arrival to each game as a pseudo-runway, donning their very best to get flicked up. From the iconic to the jaw-droppingly heinous, here are the best dressed NBA players in the game, plus a few of the worst for good measure.

The Best Dressed NBA Players

These are the cream of the crop, the players who view the tunnel as an avenue for personal expression through what they wear. Some of these players have some misses, but that’s to be expected when they commit to experimenting and pushing boundaries with their daily fits. The best-dressed NBA players are the hoopers who have donned more hits than misses by a wide margin.

1. Shai Gilgeous-Alexander
Photo by Barry Gossage/NBAE via Getty Images

Shai kills it every time, that’s all we have to say. He knows his proportions, and he knows how to work them. This fit has some beautiful textural contrast with the Marni mohair and the leather pants, and the Comme forces just tie it all together. What’s more, we had a hard time choosing just one outfit to judge from him.
He’s so good.

2. Jordan Clarkson
Photo by Melissa Majchrzak/NBAE via Getty Images

Jordan Clarkson knows how to make oversized clothing work on an NBA player’s frame, and that’s commendable to say the least. This fit here has some nice color blocking, mixing neutral tones with the Red Wings jersey and the color hits on the Off-White 2s.

3. Frank Jackson
Photo by Chris Schwegler/NBAE via Getty Images

Frank Jackson isn’t exactly an all-star player on an all-star team, but luckily it gives him plenty of time to think about fashion. He’s always full of surprises, rocking a nice punk look with his Raf Simons Doc Martens here. The sleeveless tee is a bold choice, but he really makes it work. Sometimes his fits can be a little basic, but they almost always look good.

4. Russell Westbrook
Photo by Adam Pantozzi/NBAE via Getty Images

Russ has probably gone through the greatest fashion transformation in the league, and for that we love him. He always had his ear to the ground when it comes to clothes, and recently it has really clicked. We can forgive the 2014-2015 era for him, because let’s be honest, it was a cringe period for all of us. Here he’s having a little oversized y2k moment, and it’s smooth as butter. He even knew to cuff the sleeves, unlike somebody in their pink Raf sweater (staring deeply into your soul, Kuz).

5. PJ Tucker
Photo by Garrett Ellwood/NBAE via Getty Images

PJ Tucker has easily the best sneaker collection in the league. He’s full of surprises like unreleased and f&f Jordans, OG Yeezy’s, and the latest in dope sneaker collaborations. The tones on this outfit are nice, cool, and collected, and really make the Patta Air Maxes pop. Also, respect the balaclava movement. I could’ve gone for some baggier pants here, but that’s a personal choice rather than an objective fashion decision.

6. Tyler Herro
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We call Tyler Herro “Mr. Cool” around these parts. Herro always has some sort of drippy look going on, which is usually accompanied by shades and a nice pair of kicks. Very Miami Vice if you ask us.

7. Jalen Green
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Jalen Green is being invited to shows. Moschino fashion shows at that. Those invites aren’t just handed out to everybody. In order to attend, you have to show that you have a great sense of style yourself. Green’s style is very eclectic, and we love it.

8. Ben Simmons
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Ben Simmons pulled up to Summer League in the Burberry y’all. We’re feeling the retro 1970s look Ben has been sporting lately.

9. Cade Cunningham
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We’ve seen Cade’s drip in person, and believe us when we say the drip is fresh to def. Cade definitely knows how to put an outfit together for sure.

10. Chris Paul
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Whether it’s an HBCU shirt or a suit, you know Chris Paul is always going to bring the on and off the court fits.

11. Jayson Tatum
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We’re choosing a shoe picture because it’s just an example of how Jayson Tatum always brings something unique to the style game. We’ll describe Tatum’s style as laid back with an epic sense of flair. That sounds about right.

12. Kyle Kuzma
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Although Kuz has had his fair share of misses, his commitment to pushing boundaries and always trying out new silhouettes has to put him somewhere on this list. Some of his misses are surely as notorious as his hits, but he’s got to get credit for trying.

13. Myles Turner
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Look at Myles go with his Enter The Matrix fit. This tunnel picture is one of the many examples of Myles Turner bringing the sick fits during the NBA season. Whether it’s casual, semi-casual, or a little more on the upscale side, Myles always delivers.

14. D’angelo Russell
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Guess who was at Milan Fashion Week? If you guessed D’angelo Russell you are correct. Once again, these fashion week invites aren’t just handed out to anybody. You have to be a “somebody” in the fashion world, and as proven by his many signature fits, D’angelo is definitely a somebody.

15. Terance Mann
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They call him “Red Carpet” Terance. Whether it’s a pre-game tunnel outfit, or it’s on the red carpet for a popular movie premiere, you known Terance is going to bring his A-game. We also must note that his shoe game is impeccable as well.

The Worst

To be considered for “the worst,” these players can’t be the pure hoopers who don’t subscribe to the tunnel fit ethos. It wouldn’t be fair to include players like Giannis Antetokounmpo, who wear Nike tech fits each and every day to allocate all of their time for focus on the game.

Like with the best, some of these guys certainly have had some decent fits in their careers, but these are the players who produce more misses than hits.

1. Serge Ibaka
Photo by Steve Granitz/WireImage

Poor Serge, who let you out the house like this? Serge is a perfect example of a player on “the worst” list who has some good fits up his sleeve, but the bad ones outweigh the good. He falls to prey to a pitfall many larger NBA players succumb to, where a lot of his clothes just don’t seem to fit right.

Honestly, this scarf fit is far from his worst, but it was so meme-ified when it happened back in 2020 that we had to include it.

2. James Harden
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I really hope that this one doesn’t need elaborating for our readers. Tights under shorts in a non-athletic setting was already an awful trend in the mid 2010s, but sweatpants? Are you serious? Not to mention the ugly matching patterns he’s got on, and another Rick Owens disgrace. People need to understand there is a set and setting for Rick Owens, and this is definitely not it.

When he opts for something more muted, Harden has certainly pulled off a fit or two, but when he tries to up his game it tends to fall flat.

3. LeBron James
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Bron consistently goes for cropped / pin-rolled looks and it never hits. The above fit is a rare instance where the clothes actually fit pretty well, but the vision is just not it. So although Bron doesn’t rock particularly terrible fits, his usual fare doesn’t fit his frame well, and when he tries to put together something cohesive, it’s pretty odd.

For your regular degular 6’9″ guy, we’d understand having trouble finding clothes that fit properly, but when you make $40 million+ a year, don’t be afraid to throw a few shekels over to a tailor. He does have some solid fits from time to time, but as one of the greatest players of all time, we think he’ll live if he takes a little heat for his tunnel fits.

Oh also, happy birthday to the King.

4. Anthony Davis
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AD—perhaps more than anyone on this list—falls victim to his size. At 6’10” with unbelievably wide shoulders, Davis’ commitment to skinny pants doesn’t do any favors to his overall silhouette. He ends up having a cartoonishly odd shape, reminiscent of some of anime’s big top / little bottom characters—see, Bartholomew Kuma.

Not even wider pants could salvage the above outfit though; it’s just a mess. If his goal was to opt for something matching (as signaled by the vest/hoodie combo), then a more coordinated pair of pants would have worked. As is, there’s just nothing cohesive about this outfit, and none of the individual pieces bring anything that interesting to the table.

5. Tim Duncan
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While Timmy’s coaching looks are definitely a step up from his playing days, he still could use a little assistance. Tim, you could have paired the varsity jacket with sneakers. Varsity jackets do not go with dress shoes. We can’t explain why, but they just don’t.

6. Steve Nash
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Poor Steve. He has never been able to get it quite right when it comes to fashion. Not as a player, and not now as a coach. Maybe one day Steve, maybe one day.

Categories
Leaders Style

12 Korean Streetwear Brands You Need To Know About

Paris, Milan, New York, London, Tokyo…and now Seoul! Within the past decade, Korea has become a hub of emerging fashion. With Korean cultural exports on the rise, including the growing cultish following of Korean pop music in the West, the demand for the ingenuity of Korean artists is higher than ever. 

“Today, South Korea is the most influential country in Asia, with its energy and creativity, its youth culture and the pop music and TV celebrities, who have become incredibly powerful, even in China and Japan,” remarked Bruno Pavlovsky, Chanel’s president of fashion, in 2017. “These are all great sources of inspiration…There’s also a business reason. South Korea is a fast-growing market, a very interesting one, now also open to the Chinese and Japanese who like to travel here for tourism. South Korea has become a top destination in Asia.”

We’ve seen Korean designers like Hyun Mi Nielsen praised as the future of haute couture, but the nation is more and more becoming associated with cutting edge streetwear, resulting from an “injection of Western culture within the country [that] slowly started to pave the way to the success of street style that we see today. Koreans grew more and more accustomed to the street style references from abroad, from music to images of celebrities and other influential characters snapped at the main fashion events, this sparked the growth of demand for the next trendy ‘must-have’ items,” according to The Korea Times.

In celebration of this growing market, we’re counting down the hottest streetwear brands from Korea.

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1. Pushbutton

Deconstructed fashion — clothing that takes the essential elements of a given garment and re-arranges them into something new and avant-garde — was pioneered by Rei Kawakubo and her Commes De Garcons label over the past few decades. Korean brand Pushbutton is continuing that thesis with clever subversions of outfit essentials: jeans with discoloration over the crotch, oversized skirts created out of parts from jackets, trench coats flowing with an abundance of fabric. The playfully transgressive aesthetic is appropriately gender-neutral and effortlessly eye-catching.


“Pushbutton always strives to make a beautiful balance between opposite concepts, such as feminine vs. masculine and sexual vs. sporty,” said Park Seung Gun, the brand’s creative director, to The Klog. “I believe in this highly competitive society, with societal issues like youth unemployment, Koreans try to gain confidence through fashion and beauty. I’ve seen Korean youth on the streets with a very bold fashion sense and they’re very open to expressing themselves. I think Korean fashion is all about taking risks and not being afraid of being different from others, and personally, I believe Koreans have a strong ego that allows them to feel free to express their own style.”

shop now
https://www.pushbutton.co.kr/
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2. D-Antidote

D-Antidote is putting slight cyberpunk twists on American sportswear in their mischievous streetwear lines. Introducing subtle variations on basketball jerseys and clever corruptions of Western logos, D-Antidote is fresher than your average gear. Their recent “Space Jam” themed collection is the perfect example of propelling classic athletic garb into the future with interesting proportions and unexpected colorways. Their collaborations with Fila have already helped reinvigorate the latter brand in this new decade.


“I think that the fashion here reflects the environment,” said D-Antidote designer, Hwansung Park, to Hypebeast. “For example, when I was in London, if I wore something vivid or colorful, it sometimes wouldn’t fit with the aesthetic of the city. Whereas in Seoul, all of the buildings, shops and roads are very modern and new. So it means that people can digest these kinds of flashy colors easier than in other cities.”

shop now
https://d-antidote.com/
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3. Ader-error

Ader Error has now collaborated with brands like Maison Kitsune, Puma, and G-Shock — meaning they’ve got some seriously legit brands backing them up. Their typical look puts an avant-garde twist on typical 90s tropes like chunky sneakers, oversized knit sweaters, and distressed denim — but don’t let the infatuation with decade fool you, their stuff is far more sophisticated than your typical nostalgia trappings. 

In 2018, GQ described Ader Error as “the world’s coolest brand.” 


“We started this brand to communicate with people,” a brand rep told the mag. “We started as a fashion company but we don’t want to just be a fashion brand. We aim to be techy, lifestyle and that little something more – a new type of business.”

shop now
https://www.adererror.com/
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4. Nohant

Nohant is definitely less eccentric than many of the brands on this list: inspired by French style and retro fashion, this line is best for rebellious twists on basics and essentials. Jerseys, polos, and sporty summer wear are updated for 2020 with interesting stitching and smart construction.

shop now
http://the-nohant.com/
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5. thisisneverthat

Almost indistinguishable from Western normcore brands, thisisneverthat (has there ever been a catchier name for a company?) sells distressed workman’s jackets, pre-shredded baseball caps, and pre-scuffed New Balance sneakers. The minimal-effort designs fit in well with the cultish popularity of utilitarian brands like Carhartt amongst urban fashionistas who pretend not to care about labels. W Magazine went as far as calling thisisneverthat “South Korea’s answer to Supreme.”

shop now
https://intl.thisisneverthat.com/
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6. Post Archive Fashion

It’s no surprise given the company’s name that PAF specializes in zany post-modern streetwear. Reminiscent of early Gareth Pugh but with bolder color palettes and far more chaos, PAF brings a certain kind of high-brow chic to its bizarre line of ready to wear. 


“The fledgling label has developed its own design language through an in-depth study of its growing archive,” explains Hypebeast. “Its creations fall either into PAF’s conservative conventional ‘RIGHT’ category or into the ‘CENTER’ or experimental ‘LEFT’ garment series.”

shop now
https://postarchivefaction.com/
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7. Hyein Seo

With a sparse color palette and intricate silhouettes, it’s shouldn’t be surprising that Hyein Seo’s designs are reminiscent of early Fenty X Puma collabs: Rihanna’s been seen out and about in this brand’s looks several times and clearly cites them as inspiration (in fact, she might even be straight-up stealing from them). Either way, Hyein Seo’s been in several magazine’s brands to watch lists for years, which makes sense given their avant-garde yet imminently wearable sensibilities. Hyein Seo’s clothes have previously appeared in the States by way of VFiles.

shop now
https://hyeinseo.com/
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8. Mahagrid

Tye dye t-shirts, striped polos, skate decks, baseball caps, and board shorts: skateboard culture has clearly made its way to Korea with this brand’s line of 90’s inflected streetwear. Far more accessible (and affordable) than the couture collections featured elsewhere on this list, Mahagrid’s offerings are legible within the tradition of ultra-cool action sports.

shop now
https://www.mahagrid.com/
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9. KANGHYUK

KANGHYUK’s recent collabs with Reebok have put them on the map for a lot of Americans, but the brand helmed by Kanghyuk Choi and Sanglak Shon has been making waves since 2017.

In a 2019 interview with 032c, the team said that “Our design process focuses on using materials in their purest form.” This is a through-line in all of their design work, as material is emphasized in both their garments and installations, often taking inspiration from iconography not associated with fashion.

shop now
https://kanghyuk.shop/
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10. 99percentis

99percentis seems to specialize in post-apocalyptic outerwear that fits perfectly in the aesthetic universe of The Purge (if those films hadn’t been specifically about America’s glorification of violence). Balancing creepy, cute, and cool, the destroyed masks, jackets, and pants are battle-ready and immensely intimidating. Helmed by a designer mononymously known as Bjowoo, the brand’s anarchic outfits have previously been worn by Lady Gaga and Justin Beiber.

shop now
https://www.99percentis.com/
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11. Ader Error

With tons of big-time collaborations with brands such as Zara and CASETiFY to name a few, Ader Error is a unique brand with rare and eye-catching designs. While only several years old, the uni-sex brand has already made large strides in the fashion industry, quickly becoming one of the top Korean Streetwear brands on the market.

SHOP NOW
https://en.adererror.com/
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12. GOEN.J

If you are looking for luxury fashion that isn’t too overpriced, then look no further than GOEN.J. The brand has everything you can think of from shirt dresses and blazers (men and women’s), all the way down to ball caps and sweats. Whatever floats your boat stylewise, GOEN.J has available.

SHOP NOW
https://goenj.com/
Categories
Leaders Style

The Story of TRUFF Hot Sauce

In 2022, we’re so oversaturated with a marketplace marrying the luxurious with the mundane that sometimes it can be difficult to trace the thread back to where it all began. Eager to unpack the trajectory of the coveted truffle’s meteoric rise to prominence in the mainstream, I spoke to the co-founders of TRUFF hot sauce, Nick Guillen and Nick Ajluni. The entrepreneurial duo was able to shine a light on their journey integrating truffles into the world of hot sauce, which in turn revealed a bit about how we’ve gotten to this truffle-soaked era.

The Genesis of TRUFF

They say all roads lead to Rome. And the adage is certainly representative of the avenue through which the founding Nicks arrived at concocting a high end hot sauce line. During the social media boom of the early 2010s, the Nicks got their hands on the coveted @sauce handle on IG, “which we immediately saw the value of,” Guillen tells me. They initially used the handle as a vessel for curating a vast array of food related content.

“We were posting things we thought would resonate with the pop culture foodie,” Guillen tells me, referring to the emerging landscape of food porn and other culinary social content of the era. The page picked up hype, gaining celebrity followers and reposts from major outlets, but left the duo to consider what more they could do with the handle. 

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“Do we want to be an Instagram account with a cool name or create a brand and product that would live on the platform we’re building?” Nick explains the question they were posing in that period. They began researching the sauce market, and realized they were on the precipice of a hot sauce renaissance. “Hot sauce was having a moment,” Ajluni tells me, revealing a few of the ways in which hot sauce was upping its cultural cachet. It was around the time Beyonce was spitting lines about having hot sauce in her bags, and the conversation was heating up—pun intended. “It was just feeling culture and feeling where things were headed, and what was missing from hot sauce and food culture on the internet generally.”

“We didn’t see any top shelf hot sauce brand that really existed,” Ajluni remarks of the era. At the time, most of the hot sauce brands were either huge legacy corporations or small mom and pop operations with extremely limited distribution. “We wanted to be lifestyle first, a product that could sit in a music video,” remarks Ajluni of the nascent days of the brand.

Nick Guillen

Nobody was doing the Dom Perignon of hot sauce.

This white space cemented the idea. They were going to create a luxury hot sauce line. But they were uniquely positioned to do it better than anyone else could, with their social media savvy and commitment to a direct to consumer approach. “Nobody had a cracking IG,” Nick chuckles to me. Most of the brands were relying on retailers, and they felt the social media reach from the handle could allow for a fruitful DTC structure. 

“The most important thing was creating a flavor profile that was very elevated,” Nick explains the next step after settling on a hot sauce brand. They looked at a myriad of high end ingredients—saffron, caviar, you name it—before settling on the now-pervasive lavish fungus, the truffle. “We had never seen a truffle hot sauce,” they tell me. Additionally, there was a bit of a longstanding stigma around combining the flavor of truffle with spice. And this taboo was intriguing as it meant they were really opening up an entirely new flavor profile. From there, they spent about two years developing the formula through over 300 recipes before they found the one they thought was the golden ticket. 

“We’re working with raw ingredients that change by season,” Nick tells me, explaining why the process is more nuanced than it would be with a less artisanal product.

TRUFF officially launched in December of 2017 and the two have “been on the go ever since.” A lot of the marketing structure was based on some of the success they had seen from other IG-based DTC brands of the era. “It was all about using that same kind of strategy of cool people who resonated with the product posting it,” they tell me, referencing the strategy of organically building social hype around the product. “We weren’t focused on selling yet. It was all about value.” To this day, TRUFF’s priority is to build brand, not just to sell a product.

The Evolution

Since the launch in 2017, they’ve released three other mainline products: the pasta sauce, spicy mayo and truffle oil. But this isn’t a part of a catch-all approach by any means. A combination of factors—seeing the demand from consumers, emerging retail opportunities and more—led to the integration of more products. “We’d never been a brand to do all things for all people. We’re looking to make less things,” Nick says. Despite now being in 11,000+ stores worldwide, the Nicks still taste the batches. “We approve everything, nothing gets made without our approval.”

Nick Ajluni

We would never launch anything we don’t think is exquisite.

The brand’s early commitment to creating cool content is still a throughline in their strategy. They recently released a Youtube series titled “What the TRUFF?!,” and content like that is still integral to the brand’s success and cultural cachet in 2022. The recent web series is hosted by TRUFF’s Tal Cooperman and challenges celebrity guests to create questionably delicious meals using an array of unique and unorthodox ingredients. The episode with deadmau5 is a special standout.

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They got on TikTok early and saw success there. “We’ve always tried to bob and weave based on these new technologies that are coming out,” Ajluni tells me, referring to the ways in which their marketing strategies have evolved since 2015. 

Nowadays, it might seem like you see some sort of content integrating truffles every day. “No one was shaving truffles on stuff before we did it,” they smile to me. 

“We wanted to truly create a brand that will be here when our grandkids are around,” Guillen grins to me during the conversation. Five years and change later, they’ve managed to not only change the hot sauce landscape, but food culture in general.

Categories
Leaders Style

The Evolution of Digital Curation in the Moodboard Era

When @enigma.curation first started his account on Instagram in 2019, it was just a private image archive for personal use. Now, 3 years later, the page has racked up nearly 50,000 followers and Enigma himself has done everything from art shows to releasing his own products. The page features daily posts of furniture, fashion, and artwork, each carefully selected by color and form. We had the chance to speak with him about everything from his come up to the state of the burgeoning scene of curators on social media. 

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Enigma’s start began far from the world of art and design, having gone to college for a double major in marketing and finance. “I hated it”, he says, “I was going to be a guy at a marketing agency.” So when he was recruited to work at Louis Vuitton from his part time job at Nordstrom, he leapt at the opportunity. From there his journey through the luxury industry continued: a brief stint at Barney’s before its closure, celebrity styling at Balmain, and interior design for Restoration Hardware, to name a few. 

It was during his stint at Balmain where Enigma first conceptualized his page. “Working for singular houses can become boring, because you submerge yourself in the ethos of the house. I needed an outlet, so I thought, ‘Let me start curating.’” 

Curation began as a personal exploration, but Enigma’s experience in luxury and longterm fascination with design quickly led to his friends telling him to take the page more seriously. 

“At first whatever came to my head, I would post. But I decided if I’m going to make this public I need to curate it properly.”

A brief glance at Enigma’s Instagram will let you know that’s exactly what he’s done. His page is one of the most meticulously planned, with each day beginning with a furniture post, succeeded by fashion, then artwork. Each day works steadily through the color wheel, creating a beautifully organized feed that aligns with Instagram’s grid.

@enigma.curation via Instagram

Considering how carefully planned the page is, the spontaneity of daily posts is still somewhat surprising. “On my phone alone I have 90,000 photos, and then another 10-15,000 on Pinterest and Are.na. Every day when I wake up, nothing is planned. What went up 10 minutes ago was decided 10 minutes ago.” Enigma posts largely based on what he’s feeling as he scrolls through his colossal archive, but furniture–his first post of the day–always dictates the mood for the rest. 

Instagram and other social media platforms rely heavily on their algorithms to push content to users, leading to an ecosystem where content is frequently reposted and shared between several mood board pages. With that comes an aspect of social hierarchy, where larger pages forego the work of researching themselves, only reposting others with the unspoken understanding that exposure for smaller curators is enough. Enigma doesn’t name any names, but implies that the issue is common.

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It is with this in mind that Enigma expressly searches for all of his own content, and never posts just for the algorithm. Key things he looks for on a day-to-day basis are historical context and innovation within a given field. “In order for it to be truly artistic, it needs to have longevity,” he says, “it’s something that’s missing in this commercialist, copy-and-paste environment. You can be overexposed to something and it loses its magic.  I don’t dislike anybody who likes that or that’s all that they know, but the real problem is the algorithms.”

Enigma keeps his identity hidden for a similar reason. He wants all of his curated posts—and his own work—to be viewed in a vacuum, free from judgements about him or the people he knows. In an environment dominated by identity, where peoples’ judgement of a work is predicated on their opinion of the artist, it’s a refreshing take. In a sense though, Enigma’s curatorial abilities say everything they need to about his character.

Enigma

Art is supposed to give you a feeling.

He’s commonly asked why everything he posts is so expensive and unattainable, but that’s precisely why it needs to be shared for the world to see. Audiences see hundreds of Nikes in their feed every day, desensitized to the reality of conspicuous consumption and working conditions at these massive corporations; yet they question the ethics of a Damien Hirst artwork using real animals. Enigma understands that this might be the viewpoint of some audiences, but “Art is supposed to give you a feeling. I think it’s important that those things are created so people have that reaction, it serves its own role in design. It’s not necessarily good, but if it’s already made we can learn from it.”

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It’s easy to see how his own work, like the Duality of Man candle, draws from the vast wealth of information at his disposal and his core values. The limited edition of 100 pieces is ethically produced from eco-friendly soy wax and hand poured in Los Angeles and, like his curation, explores the various facets of the human condition and the means through which they are expressed. This thread continues through artworks like the “Cycles” series, which interprets one’s perception of the world over time as a sequence of circles on rich, textured backgrounds that revolve around the color wheel just like his posts.

Enigma Curation

Enigma’s recent art show in LA displayed much of his painted work, all of which can be viewed online here. If what he has already shown is any indicator of his path moving forward, expect big things to come from him in every discipline from fine art, fashion, product and beyond.

Categories
Leaders Style

Stylin’ and Profilin’ with Branëu Founder Dawayne Taylor

We’re back with another Stylin’ and Profilin’ series. This time around we’re highlighting fashion brand Branëu, a men’s & women’s luxury brand located in the heart of Richmond, Virginia. Inspired by Rap moguls and streetwear alike, rap moguls and streetwear alike. Founded in 2013 by Dawayne Taylor, Branëu seeks to push the culture forward by presenting “Brand Nëu” products, which consist of quality fabrics and fittings to develop clothing for those who share the company’s creative vision and appeal.

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Branëu doesn’t stop at just outfitting the world’s innovators; the brand also aims to delve into endeavors concerning youth entrepreneurship and financial literacy to ensure that upcoming generations carry the ideals that Branëu represents. Through the influence of fashion and its built-in community, Branëu eventually seeks to develop a school that allows creative leaders to emerge through an extensive and varied business curriculum.

Those ideals include financial literacy, small business management, public speaking, leadership, and entrepreneurship, as well as day-to-day business logistics. It’s rare to see a fashion brand so intertwined in other areas such as entrepreneurship, and yet Branëu encapsulates that day in and day out. ONE37pm spoke with Taylor more about the brand.

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ONE37pm: How did you first develop the concept of Branëu?

Taylor: I started with the terms Brand New, then we worked on forming a shorter spelling and as we researched accent marks we liked the layout with the umlauts over the ë. As for the style of the brand, I thought about what I like to wear from street and formal, although we haven’t got to formal wear yet we will in the future. 

ONE37pm: You guys are located in Richmond, Virginia. What is it about Virginia that made you specifically want to base the brand there?   

Taylor: Virginia is known for so many things but there haven’t been any big fashion brands to come from Richmond, Va. So I thought why not be the first? We do have Pharrell in Virginia Beach who has done really well with fashion. Funny story: we actually moved to Los Angeles and attended Complexcon where we met and gave Pharrell a Branëu hat. After COVID happened we decided to move back to Virginia.

Living in L.A. inspired me to learn more about Richmond, Va. As people generally stay in one area although they live somewhere for a long time. We were like tourists every day in Los Angeles. So now I plan on incorporating more of Richmond VA into Branëu designs although I still travel to Los Angeles frequently as we have several designers and manufacturers there.

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ONE37pm: Branëu was recently seen on Jabari Banks from the new Bel Air show. Could you tell us more about that? 

Taylor: The head fashion stylist saw our brand and really liked the quality and fit. He asked us to send some of our pieces not knowing if he would use them in the show. When the world saw it, that was our first time seeing it too. Jabari wore our Neu Hybrid Swim Shorts that can also be worn as street shorts, and he also wore our Logo Hoodie in White. It was an amazing feeling to see all our hard work get a platform that the world would see!

ONE37pm: What can we expect as we approach the second quarter of 2022?

Taylor: We are in the development of several spring/summer 2022 releases that will be launching around May and we are currently working on Fall/Winter 2022 designs to go into production. 

You can continue to keep up with Branëu via their official website.

Categories
Leaders Style

‘Stylin’ and ‘Profilin’ With Homme + Femme Founder Drew Evans

While it’s been thirty-plus years since the start of the 1990s, there are certain elements from that decade that have consistently remained relevant. One of those is, of course, the style and fashion trends from that era. One could very well make the argument that 90s fashion has never gone out of fashion, and it would certainly be a hard point to counter-debate. For those that got to experience the 1990s first hand, certain revived trends are a sweet nostalgic reminder, and for those that didn’t, it’s a chance to get a small taste of what things were like back then.

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Homme + Femme is a brand that captures the essence of the 90s era beautifully, while still staying modern. Founded in 2013, Homme + Femme’s roots are embedded in the diverse street and luxury cultures of Los Angeles.

The French name, which translates to man and woman, signifies the premium lifestyle the brand aims to curate with each collection, and the brand takes cues from the history of hip-hop and its nostalgia in every silhouette, offering products that are forever evolving.

Homme + Femme also has celeb fans including Fivio Foreign, G Herbo, Justin Bieber, Young Thug, and Jake Paul to name a few, and just recently released its spring collection.

ONE37pm spoke with founder Drew Evans to learn more about the brand’s journey, and what the future looks like.

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ONE37pm:  How did you first develop the concept for Homme and Femme?

Evans: I had a vision of owning my own brand since I was a kid. Growing up in the generation of hip hop entrepreneurs I wanted to have a brand like Jay-Z’s Rocawear and Diddy at Sean Jean. When I got a chance to intern at the brand TISA I just worked and observed and more and more I believed I could do it. Originally I wanted to call my brand “Homme Boy” to be a more high-end version of streetwear for young men but my collaborator at the time suggested we call it Homme Femme to be more inclusive and I thought it was perfect. 

ONE37pm: There’s a lot of 90s inspiration behind the brand. Is 1990s style in general something you have been inspired by?

Evans: Of course! Growing up in the 90s the style, as well as the music and sports, inspired me. To me, the 90s will always be the most iconic time period in America. It was the golden age of hip hop and pop happening simultaneously with the end of the Jordan era and the start of the Kobe and Allen Iverson era. A lot happened in the 90s that shaped the world for the better.

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ONE37pm: You guys have got plenty of loyal celeb customers already such as Young Thug and Justin Bieber. How have you been able to build your celebrity clientele?

Evans: Growing up in LA and being social definitely played its part in me being connected to celebrities from day one. I built up a strong name in LA since high school. Friends grew up and got in the industry and naturally, we shared resources. Some of those friends were friends of artists or new people very close to them.

I’m thankful for my friends because they helped us with that. Besides friend referrals, a lot of artists reach out directly because they genuinely love the brand. It’s a blessing for sure to have favor in that way. 

ONE37pm: The new spring collection is out. Can you tell us more?

Evans: Spring is one of our proudest achievements. Growing the brand over the past 9 years has seen many hurdles. With this collection, we are at full strength creatively and with our core team intact in all areas of business. From the design team to the guys working in logistics we really have evolved into what we believe is the best brand in LA.

We wanted to show the best parts of our team culture and the best of LA while paying homage to landmarks and creatives that inspired us with subtitle verbiage and illustrations. 

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ONE37pm: What else can we expect as we approach the second quarter of 2022?

Evans: We have a lot of dope collaborations coming up including one with the legendary Kentucky Derby. The Homme team has been working hard for a while and we’re excited to share our collections as well as collaborations with our core fan base and a new audience who find us. 2022 is gonna be legendary! 

You can keep up with all things Homme + Femme via their official website and Instagram.

Categories
Leaders Style

Grand Collection and Iconic Magazines Release Zine Celebrating NYC Skate Culture

Since the launch of its first apparel capsule in 2018, Grand Collection has quickly found its footing in the NYC skate scene as a brand for the culture. Helmed by one of the kindest people I’ve ever met, Ben Oleynik, Grand is constantly in a process of giving back to the community. Oleynik and Grand have shown a spotlight on iconic NYC establishments, raised money for Ukraine and released numerous collections over the years that represent the enigmatic world of NYC skateboarding.

Grand x Iconic Magazines

In the brand’s latest effort to highlight NYC institutions, Grand collaborated with Iconic Magazines, a deli/magazine retailer in the lower east side that boasts one of the few remaining extensive catalogues of print journalism. We at ONE37pm caught up with the founder of Iconic, Hemal Sheth, earlier this week to hear about his process of maintaining such a hub of creative culture in 2022.

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The collaboration event, which took place Thursday evening, was truly one for the books. With tunes provided by Jéfé reverberating throughout the lower Manhattan mainstay, a swath of skateboarders, artists and fans of Grand spilled out onto Mulberry Street throughout the evening.

@shotalive on IG

The launch party marked the release of Grand’s zine with Iconic, entitled A Paper Trail—a love letter to NYC’s skate culture. The zine released in tandem with a series of three tee shirts cementing the collab; the zines and shirts are available to purchase at the Iconic Mulberry location and Dover Street Market.

@shotalive on IG

“I met the owner of Iconic, Hemal, and we connected instantly over our love of print. I’ve been going to his shops forever, it’s such a special and unique experience. So we wanted to do something together to support and really celebrate magazines and his shop,” Ben explains how the collab came to fruition. “Then I spoke with Scott from Dover and we partnered to launch the collection in their London location and E-SHOP. Dover already supports print with a book and magazine section in their stores, so it was a perfect fit.”

@shotalive on IG

From artists like A$AP Ferg to skaters like Buggy Talls, the community showed up in a major way to support the release. It was an electric event; browse through the photos below for a slice of the experience.

@shotalive on IG

@shotalive on IG

@shotalive on IG

@shotalive on IG

@shotalive on IG

Follow along with Grand and Iconic on Instagram to stay up to date.

Categories
Leaders Style

Boson Protocol and the Future of eCommerce

“Imagine replacing Amazon and Ali Baba and all of those intermediaries with one network—like the S.W.I.F.T. network— for commerce,” Justin Banon, co-founder of Boson Protocol, tells me early in our conversation about about the platform—which is essentially demonstrating the next evolution of NFT smart contract technology. Rather than only using the tech to record the exchange of digital assets, Banon and Boson are revealing how the tech can be tied to physical assets as well; theoretically (and in practice), a contract can be programmed in an almost limitless way, thus the concept of using the contracts to document ownership of something both physical and digital at once seems like a natural next step.

I spoke to Justin hot off Metaverse Fashion Week in Decentraland, a series of shows and event that could not have come to fruition if it wasn’t for the contributions of Boson. Boson’s tech was key in setting up stores within their Boson Portal, which allowed users to buy assets that came with a digital wearable and the potential of a physical item. For example, the Tommy Hilfiger store allowed users to buy a piece of Tommy garb that came in both formats.

Boson Protocol

The Boson Protocol

Justin founded Boson back in 2019, during a crypto winter that Banon describes as plagued by skepticism. “A lot of people were like, this thing isn’t gonna happen,” he tells me. Fast forward to 2022 when his tech is being used to onboard names like Tommy Hilfiger into the space: “I feel like I’m hallucinating that suddenly everyone wants to build in web3.” Since 2019, the NFT marketplace has certainly seen some peaks and valleys. “There’s good and there’s bad, so when it’s good, it’s vindicating and it’s fun,” he describes the current moment.

The Possibilities of the Future

The reason why the technology is so exciting is because of how malleable and programmable the contracts can become. For example, you could—down the line—limit sales of a certain physical item to only those who possess a certain NFT in their wallet. The inverse is also possible. “All this token gating and programmability is native to the protocol,” Justin explains. Right now, they are using V1 of the Boson Protocol, but V2 is expected to launch some time this summer.

“All of this sort of programmability that we find with NFTs is coming to commerce,” Justin elaborates. Right now, in the NFT landscape, we’re accustomed to token-gated drops. But that same notion could be extrapolated to commerce writ large as a transition towards smart contracts unfolds. Justin envisions a future in which all luxury retail—and retail generally, for that matter—can incorporate a dual-asset system. “You’re going to feel short changed when you buy a $5000 handbag without the NFT,” he says, going on to imagine a future in which our purchases toe the line between physical and digital, existing as wearables in the metaverse (or simply as digital assets) and a physical item.

The dawning of the phygital asset is upon us. 

He poses a hypothetical: “Imagine you go to a designer store, and there’s a physical item there that you can’t buy. You have to do something in the metaverse, then you activate a bundle NFT that unlocks a digital wearable, experiences and the physical item.” And with an explosive interest in the space coming from the traditional fashion world in recent months, this hypothetical seems not too distant.

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“Big brands want to get into this because they know it’s the future,” Justin explains, adding: “It’s become a hygiene factor. Brands have to do it.” They have a few projects in the works with some brands—which can’t be disclosed now—but the success of Metaverse Fashion Week is a pseudo-guinea pig of the future world of fashion and commerce blurring the lines between real and digital. 

Justin Banon, Co-Founder of Boson Protocol

This summer is going to be the summer of phygitals.

Using the technology to document ownership of PFP jpegs has made up the majority of the conversation around NFTs throughout 2021 and 2022. But Boson Protocol—and numerous other innovations—are demonstrating the limitless potential of the contracts.

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Leaders Style

Sotheby’s “Modern Collectibles” is the Exhibit You Need to See

Sotheby’s, the world-renowned luxury auction house, has recently opened a new exhibition free to the public. Titled “Modern Collectibles”, the exhibition showcases some of the most sought after design works and memorabilia of the modern zeitgeist. As such, key pieces include classic basketball shoes dating all the way back to the famous Converse Weapons, a Supreme bicycle previously owned by Eric Clapton, a t-shirt worn by Will Smith in the film “Men in Black”, and much, much more.

Exhibition Highlights

If that list isn’t enough to entice you to go right away, we’ve compiled a few of our favorites from our visit to the exhibition to compel you further. After all, it’s free!

Basketball Sneakers of the 80’s
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Upon entering the exhibit, one is immediately greeted with an all-star lineup of basketball shoes that have ultimately defined modern footwear as we know it. Among the shoes are sneakers like Nike’s collaboration with Kentucky and St. John’s Universities on the Dunk model, and three colorways of the famed Air Jordan 1. One can also see the Converse Weapons, which was the dominant shoe of choice for ball players of the 80’s, including Larry Bird, Magic Johnson, and many others.

Movie Memorabilia
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Right next to the dreamy selection of basketball sneakers one will see instantly recognizable pieces of film history. The first is a color block t-shirt worn by Will Smith in the iconic “Men in Black” film, available alongside the rest of the outfit worn in the same scene. Nearby, two pairs of the covetable Nike Air Mag sneakers from “Back to the Future”, sit encased in glass and on the wall. The exhibition features two pairs of these shoes, one from the original 2011 release, and a pair from 2016 with the self-lacing capabilities that made the shoes so famous in the first place.

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Hip Hop History
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One of the key facets of the exhibition is the large display of historical artifacts from the early years of hip hop. Large scale photos of rap icons like MF DOOM, 2pac, and The Notorious B.I.G fill the walls, and the drum machines of yesteryear responsible for some of the genres early classics sit atop pedestals, signed by their owners. In another room, posters litter the walls for shows at a location well-known to rap fans: Skateland U.S.A. The Compton venue was famed as the place that launched N.W.A.’s career in the late 80’s.

If you are a fan of basketball or rap with deep pockets, know that everything in the “Modern Collectibles” exhibit is available for auction, with prices listed alongside each object. Without giving away too much more, we urge you to check the exhibition as soon as possible, as it closes Tuesday, April 5. Find it at Sotheby’s location on 1334 York Ave.