In the wake of #LegalizeIt culture (and, finally, legislation), business is booming for the cannabis industry. Last year, the legal marijuana market in North America gained a whopping $10 billion in investments. By the end of 2019, that number is slated to reach higher than $16 billion. Needless to say, all that dough is being funneled into a new wave of innovative products those investors hope to get on our shelves.
Ironically enough, one of the fastest-growing branches of the market has technically been legal all along, CBD. We know you’ve been seeing it everywhere lately, and perhaps you’ve even tried a few drops under your tongue, but what exactly is CBD, and what business does it have popping up in everything from skin care products to lube? (Yes, lube.)
CBD, aka cannabidiol, is a naturally occurring compound found in cannabis plants. Unlike its fellow phytocannabinoid (that’s what these compounds are called), THC, it has no psychoactive properties, meaning it doesn’t get you high. Rather, it’s used as a veritable miracle ingredient that can aid in everything from anxiety, stress and pain reduction to soothing your skin. It’s also an anti-inflammatory and an antioxidant. No wonder everyone’s so obsessed with it.
If you’re ready to incorporate CBD into all areas of your life, beyond the typical oil or tincture, check out the products below.
Why it’s a life changer: Say goodbye to beard itch and facial irritation.
The Roosevelts Beard Company has partnered with the cannabis experts at Ology Essentials to create a musky, masculine beard oil containing pure hemp CBD isolate. Besides the sexy scent (a mix of frankincense, palo santo and vanilla) inspired by—you guessed it!—Joshua Tree National Park, the must-have product fortifies facial hair while combating that uncomfortable itch and irritation.
Why it’s a life changer: It quickly relieves sore muscles.
A topical (and much cooler) alternative to Advil, Lord Jones High CBD Formula Body Lotion is a quick-absorbing, extra-strength solution for post-workout muscle soreness or any type of chronic pain. It cools on contact and can be slathered all over like a regular moisturizing lotion. In fact, it’s so beloved by celebrities and wellness gurus that SoulCycle recently put it on the shelves at all of its locations. And you know those SoulCycle people are serious about health.
Why it’s a life changer: Your skin will never look better.
Listen, guys, if you’re not regularly pulling a Patrick Bateman on the skin care front, you’re doing it wrong. Reenact that iconic face-peeling scene with Beboe’s super-high-end CBD sheet masks. The brand, cofounded by living tattoo legend Scott Campbell, is known for its luxe vapes but has made an impressive debut in the skin care realm. Containing 50 milligrams of hemp-derived CBD, each mask moisturizes, brightens and soothes skin while supporting cell renewal, leaving you with a glowing complexion. In bro terms: You’ll look like Christian Bale.
Why it’s a life changer: You’ll last longer. (Yes, that’s exactly what we mean.)
The name of this product may very well garner a giggle, but the results are no joke. Jack’s Knob Polish is, well, exactly what it sounds like: one of the rare lubricants made for men. The water-based formula is infused with premium hypoallergenic CBD and is safe to use with latex and silicone. Not only will it help you achieve optimal lubrication, but it also slightly dulls sensitivity *down there* so you’ll last longer during the main event. CBD—it really is a miracle.
Why it’s a life changer: You’ll never dread Monday again.
You know the situation: It’s Sunday night, Game of Thrones just ended and all of a sudden you’re hit with a wave of malaise. The dreaded Sunday Scaries. Now there’s a cure. Recalling those gummy vitamins we all loved as kids (and, let’s face it, still love), Sunday Scaries CBD Gummies can relieve anxiety any day of the week. The full-spectrum CBD works with our endocannabinoid system to help stabilize our mood. They also contain vitamin B12, which helps regulate the nervous system; vitamin D3, which boosts immunity; and coconut oil, known for providing natural energy.
Why it’s a life changer: Wake up without the jitters.
The best part of waking up… is CBD in your cup? While it may sound counterintuitive, CBD coffee is actually genius. It provides all the alertness you typically get from that morning brew, but counteracts caffeine’s harsh side effects, like anxiety and jitters. Green Roads’ infused ground coffee beans are some of the best on the market. They create a delicious cup of joe and leave you feeling calm and collected. According to some reviewers, a cup of this stuff also helps soothe aches and pains. Bottoms up!