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MixedByAli Talks Music and Business Ventures in A Conversation With ONE37pm

MixedByAli is one of the top engineers in the music industry with a loaded resume including work with Kendrick Lamar, the late great Nipsey Hussle, Snoop Dogg, and more. The six-time Grammy nominee and three-time Grammy winner has no intentions of slowing down and caught up with ONE37pm’s Mike Boyd to talk music, entrepreneurship, and more.

Boyd: I wanted to first talk about you working on ‘What It Feels Like’ from Nipsey and Jay-Z. What was that process like for you?

MixedByAli: Just a full circle moment for me honestly with me doing the work on Victory Lap, and even before that, the relationship Nipsey and I had organically outside the music. It felt good to hear his voice again and continue his legacy. It’s an incredible record—Jay killed it! The soundtrack was amazing. Personally, it was a moment for me with Nip leaving untimely, and to be able to sonically get into it, and give this back to the world.

Boyd: Talk to us about the art of engineering and the process because I know you are working on special songs all the time—maybe not as special as ‘What It Feels Like’ but I feel like you are popping up in all the song credits! What’s that like?

MixedByAli: First of all, it’s just a blessing to be able to have that type of reaction. I’ve always been one of those people that have severe ADHD and didn’t know how to stay still. As a kid, I liked to take things apart and put them back together, and as I grew, I liked how I could do that with music. Something that was never there before is recorded through a microphone, and then it’s timeless at that point. The fact that I can add my two cents to it gives me that same feeling. I can break something apart and put it back together.

Boyd: I’ve been in the studio with you and I notice you use all of the studio tools in the room.

MixedByAli: They’re in the room, so why not use them?! All the gear I need to succeed is behind me, so why not get to it and include that in my workflow? That is one of the major reasons why my music has been the way it is—the analog sound that these tools can offer. That instantly is going to sound better than mixing the song through a computer. It’s a part of my process. If I could put an SSL board on my back, I would!

Boyd: I know you have a daughter and she has a consignment boutique—talk to us about instilling business ideas and work ethic within young children.

MixedByAli: It just goes back to me being a kid. I was always interested in business and infatuated with making money. I realized I needed to show that to my own daughter, and now she won’t even need my help in the future. She’s three-years-old, but she’s excited to do some work! The company is called Aria’s Clubhouse, and it’s to help mothers get clothes for their kids during Covid times where they may not have jobs.

Boyd: You mentioned you’re at the Bishop headquarters—I wanted to talk to you about your entrepreneurship. Tell us why you started your company EngineEars and what it means to you.

MixedByAli: The whole reason why I started EngineEars is that I was a diamond in the ruff—nobody wanted to give me that chance when I was coming up. I had to fight and work for everything I had. I always promised myself that I would give back. It started with a simple Instagram, and through that, the community started moving faster. From there I said let’s take it a step further and create something more tangible. 

I started a workshop, and from that we had organic conversations with the audience. We posted those videos, and we had people all over the world saying to come to their countries and do workshops. So we started an engineering world tour. I realized through conversations that we were all having the same problems, so I wanted to create something that would disrupt the business model. EngineEars provides upcoming engineers with the tools to build their business. I want to create a legacy that my family can be proud of through actions and not words.

Be sure to follow MixedByAli for his latest releases and business updates on both his Instagram and Twitter.

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