Behind every great song is an equally great producer. Since starting his career in 2006, Kato has produced and worked with many accomplished artists, including Lil Scrappy, Kalena, and Roscoe Dash. His latest production effort, ‘So Pretty,’ has sparked a new challenge on TikTok, and the five-time Billboard charting producer caught up with ONE37pm’s Mike Boyd to discuss the past, present, and future.
Boyd: I heard Tyga may be jumping on it!
Kato: Yeah we didn’t talk about anything specific, but we’ve definitely got him on some stuff!
Boyd: I wanted to ask you about the importance of video content. Can you talk about what you try to achieve with your videos on social media. A lot of artists don’t know what to do when it comes to video work.
Kato: I used to be that way too! I was probably the most shy and introverted person that I’ve ever met or known in my entire life! The only reason why I was able to break out of that was because I got out of music. I actually started as a rapper and producer, and that forced me to perform and start talking to people. Then once I started working closely with artists, especially when social media became a form of promotion, I realized that these artists were going super hard on social media. I started to lean on the same thing. I wanted to build a community and fanbase around what I was doing—and it’s free!
Boyd: I wanted to also ask you about time management and how you go about your day when you have five or seven things to get done. Do you have any tips for a busy person going about their life?
Kato: I kind of have my rituals. I wake up and brush my teeth, then I take my dog out and feed her. Just really normal stuff, and then I start with more administrative things like emails, and following up with people. I check my social media and respond to DMs and comments. To be honest with you, I kind of take things day by day because things change so much —especially now with this TikTok stuff. We’ve got labels reaching out, and all kinds of zoom meetings. My schedule is constantly changing, and I tell myself to adapt to it. I just make sure I remain disciplined enough to do it. I remember when I first quit my job to do music full-time—Ihad a white board reminding me of everything to get myself regimented to prepare for what was to come.