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Rapper Russ Launches Cannabis Line ‘CHOMP’ in Collaboration with Wonderbrett

Hip-hop and cannabis culture have overlapped for a long time. With rappers like Juicy J, Snoop Dogg and 2 Chainz in the game, more artists than ever are getting opportunities to monetize on an industry that was inaccessible for far too long. This week, Atlanta rapper Russ announced that he would be dropping something of his own, releasing ‘CHOMP’ with the grow op Wonderbrett. The strain releases alongside an apparel line and is available from select retailers in California.

Russ had a huge 2020, releasing his EP “CHOMP” in November of last year. His newest business venture with Wonderbrett demonstrates that he’s showing no signs of slowing down any time soon. The strain was developed with creatives in mind; the high produced by smoking CHOMP creates “effects that facilitate the highest levels of artistic creation.” Whether you’re a musician, visual artist or any kind of creator, this is a great strain for getting out and building something huge.

If you’re like me, then you’re always curious about the flavor profile of strains. According to Wonderbrett, CHOMP is reminiscent of its Cookies & Cream lineage, “complemented by the sweet taste of Zkittlez from Wonderbrett’s legendary OZK. The unique aroma fills the room with notes of subtle gas and citrus candy hovering over delicious hints of chocolate, cinnamon and mint.” I’m hounding for a smoke just thinking about it.

Russ is more than just a businessman; he’s a business, man. With “CHOMP” under his belt, who knows what’s to come for the “BEST ON EARTH” rapper. If you’re in Cali, make sure to scope out the retailers on the Wonderbrett site. If you’re in New York like me, I guess we’ll have to wait until legalization fully takes effect to get to try some of the tasty offerings cropping up from some of hip hop’s biggest names. I can’t wait.

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