Celebrity tailor Richfresh is designing for a good cause.
The Los Angeles-based creative who has become best known for the custom suits, jackets, tracksuits, and accessories that he has created for celebrities such as Dwyane Wade, The Weekend, A$AP Rocky, good friend Lena Waithe and more, will be partnering with Häagen-Dazs for a one-of-a-kind-tracksuit inspired by the luxurious ice cream brand that we all know and love.
On Thursday, July 22nd, Fresh and Lena Waithe will be teaming up for an exclusive IG Live in partnership with Häagen-Dazs and the #ThatsDazs campaign which will benefit Lena’s nonprofit Hillman Grad, while also discussing their creative passions and Fresh’s custom design. Following the IG live, fans will be given the chance to win this amazing tracksuit.
Here is a rundown of how it will work, and specific instructions on how to enter:
- For every person that joins, Häagen-Dazs will donate $1 to Lena’s nonprofit Hillman Grad, dedicated to providing opportunities for marginalized storytellers to connect, grow, and accelerate their career in television and film.
- Viewers will then want to head to @HaagenDazs_US for their chance to win this Fresh custom piece. All they’ll need to do is follow the account, tag two friends and like the picture to be entered to win. The giveaway starts July 22 and a winner will be announced July 26.
This is truly an exciting collaboration, and we had a fun conversation with Richfresh ahead of the Live to discuss how his partnership with Häagen-Dazs came to be, what it took to design the tracksuit, and the many other projects he is currently working on.
ONE37pm: Congratulations on the partnership with Häagen-Dazs! How did this come to fruition?
Richfresh: Thank You! It really showed up out of nowhere to be honest. I mean first of all it’s with Lena Waithe so that is a no brainer, and I saw an immediate parallel with Häagen-Dazs which is a luxury ice brand itself. It made perfect sense because my daughter loves Häagen-Dazs, and I have been shopping with this brand for years. It was just a great fit all around, and I will be designing a custom Häagen-Dazs tracksuit that I can’t wait for everyone to see.
ONE37pm: Now this is a one-of-a-kind tracksuit inspired by the ice cream brand, how did you come up with the concept?
Richfresh: It took me a long time…you know what I’m actually not going not going to say how long it was! It wasn’t difficult though. I just sat down and thought about the colors, and I wanted to create a piece that feels like all the elements of Häagen-Dazs ice cream. I didn’t want it to be boring, but I also knew that it couldn’t be “too much” either.
ONE37pm: Do you have a “process” when it comes to creating?
Richfresh: Well first I have some Häagen-Dazs, and you know I like spinach too…Kidding! I usually have a glass of water, grab a pen, and get to work. It’s not really difficult because greatness flows through me. Everything inspires me, so I might sketch, doodle, and start playing around with colors. I’m real with myself, and make sure to stay true to my artform.
ONE37pm: You’re teaming up with your good friend Lena Waithe on IG Live to unveil the suit. Can you talk a little bit about the importance of your friendship?
Richfresh: It’s been great! L.A. hasn’t been the easiest place to navigate, but Lena feels like home. She’s like someone you know from high school or a spoken word, and we instantly clicked. She recognizes the God within me, and I recognize the God within her. She really respects my art and cares a lot. Lena never knows what she’s getting from me. She just lets me know that she’s going to the Oscars or an event, and I put together art for this woman. Lena is home, and one of my best clients. I’m having a better Los Angeles experience because of her. I also work with other great people like Terence J, Dwyane Wade, Gabrielle Union, etc.
ONE37pm: Okay let’s talk about the IG live. Fans can expect something special right?
Richfresh: This is going to be different, and the tracksuit is so nice. I can’t wait to wear it, and I’m excited for people to see. It’s actually upsetting me that I can’t wear it right now! The colors are so soothing, and guess what—somebody is winning this tracksuit! A lucky winner is getting a design, and so is Lena. Richfresh has the most coveted garments in fashion that are out of this town. It’s going to be like winning a car, and it will be signed on the inside too!
ONE37pm: Last but not least, what else do you have in store for the rest of 2021?
Richfresh: There is so much in store! We have a lot of evolution for our women’s wear planned, and we’re getting more products. Overall we’re evolving into a bigger business that provides for our customer base and their everyday living. We’ve got even more projects and videos, and a lot is in store for the near future.
Be sure to tune into the IG live tomorrow, and keep up with Richfresh on Instagram.