2020 was a groundbreaking year for TikTok. While the platform was already rising in popularity, the Coronavirus pandemic and subsequent quarantine meant people had to find new and innovative ways to stay entertained while also tapping into their creativity. Simply put, there was no better platform more suited to do that than TikTok.
TikTok has become so popular that many artists are now beginning to use it as a promotional tool for their music. One viral TikTok post could suddenly find your song rising in streams, and as a result, many previously unknown songs have even been able to make their way onto various music charts.
While TikTok has helped newer music find a lot of success, a lot of older tunes have gone viral on the platform as well, allowing those artists to get a second dose of success, or even garner attention for those songs that may have been previously ignored on mainstream radio (songs from the 1940s have been able to resurface on TikTok).
We can go on and on for days about the power of TikTok, but by now you are probably very aware of it too. Every week we will be bringing you a roundup of the top trending tracks on TikTok. So let’s get it started!
That’s going to do it for now, but we will be back next week with another roundup on what is going in the music world of TikTok. Stay tuned!