Inside The Screen With SoaR Toby

On this week’s episode of Inside the Screen, ONE37pm’s Aaron aka Don speaks with the social media intern at SoaR Gaming and General Manager for Motional, Toby Lewis.  SoaR Gaming is one of the world’s biggest gaming organizations, and they have built a solid foundation in the eSports and YouTube stages. Currently, they participate in gaming tournaments worldwide and make videos on YouTube that reach audiences all over. 

As for Motional, it is a Social media management and production company specializing in managing YouTube, Tiktok, and Instagram accounts within the Esports industry.

He also has a background in social media management with a wide range of skills ranging from graphic design to digital marketing and post-production.

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The whole conversation between Don and Lewis gives some great insight into how Lewis was able to tap into this space in the first place.

“So, I was in the COD community messing around, I would say for about two years. Then I landed an opportunity with a premade logo, a company called ‘Logo Hive”, and I used to do the social media management with the company.  I also used to handle sellers and creators. So, that was pretty crazy for that to be my first opportunity,” said Lewis.

While Lewis is at SoaR, he is learning how to present himself on social media, and the art of interacting with different audiences.

“I’m learning a lot from the team over at SoaR. For example, they teach me how to present myself on social media, interacting with different audiences. Something the company has been building since 2013. SoaR used to be an old COD trick showing team, but now they have transitioned into a more entertainment-based organization,” Lewis shared.

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“They have definitely done some big things in the past and will continue to do the same moving forward. Apart from SoaR, I work at Motional, and I am the general manager, which means I help out with communication [department], I run the social media, and I also edit for some clients.”

Being a general manager and controlling the business’s social media are difficult tasks by themselves, but together they are rigorous. However, Lewis does not see it that way at all.

“I don’t see any difference if you are young or old. Yes, you will have more expertise and knowledge if you are older. However, you are younger, and you are being trained by guys that are 20 or 21, and they have their knowledge. I do not have any issues with being in the position at a young age.”

Lewis’ long term goal is to transition into mainstream business, such as marketing agencies and big brands like Red Bull. He is currently living in the UK and would like to move to the states, ideally Texas, Atlanta, or Los Angeles.

Europe is the current hub for eSports, but with Lewis interested in relocating to either Texas, Atlanta, or Los Angeles, it is clear the industry is expanding into other markets. Don asked him if he could see Dallas being the next hub for the industry in the States.

“Yeah, I do think that, especially with the content creators. I have a lot of content creators from Texas blow up. So, I definitely see it being a hub for Esports in the future.”

Make sure you follow Toby Lewis’ journey on Instagram and Twitter.

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