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Entrepreneurs Grind

Open Dialogue With the Founder & CEO of Bubble, Jessica Young

An up and coming entrepreneur, Jessica Young is the Founder and CEO of Bubble, a digital marketplace for clean label food based in New York City. Young is a trained chef who attended the French Culinary Institute (ICC) in New York City. After graduating, she started her career at Michelin, Hu Kitchen, and prepared meal kit sets at a startup company.

Before starting BUBBLE, she was employed at Daily Harvest, where she served as head of product and operations. This is where she became known throughout the CPG (Consumer Packaged Goods) industry for her ability to spot food trends. Young recently sat down with ONE37pm’s Phil Toronto to discuss the brand standards, why she started the company and launching their in-house vegan version of Nutella.

“We are the go-to for clean label foods shipping directly from brands across the US. So, we have a really tight set of standards on brands that we promote on the platform. Really being that D to C point for brands, so definitely think of AirBNB of heavy foods,” said Young.  

“We do not allow products to sell with us any refined sugars, dyes, and preservatives. That customers have this interface with standards, and that is a lot of that guesswork of what is really in my healthy foods, and from there, they can shop paleo, vegan, and AIP diets. You don’t have to turn the label [on the product] that is a pretty key element for a product to gain that stamp of approval, and they have to pass our taste test as well.”

Jessica launched BUBBLE in late 2018, after leaving Daily Harvest following the closing of their Series B.

“I saw a white market for what we were doing at Daily Harvest but didn’t have the digital know-how. It also did not make sense for someone with three or more skews to make an online play on their own and the metrics there. Understanding the digital space for the consumer was not enough either, and we wanted to fix that, bring product and people together. In that quality way, which is how BUBBLE was born.” Young explained.

“The product that we launched in house is called Hella, and it is a Vegan Paleo version of Nutella. Classic stable, and it only has three ingredients: Hazelnuts, coconut Sugar, cacao nibs. We went in stock with Hella a couple of weeks ago. We have been out of stock this whole year because our Hazelnuts are sourced from Piedmont, Italy, and that is one of the biggest places that were affected by COVID. So, we could not get our supply out, and picking up a new supplier in the middle of COVID was nearly impossible, but we found a different supplier. 

So, we ran Hella, and we had a few thousand people who were on that waitlist for just that product. It was great to get that momentum going again,” Young said.

Make sure you check out the latest Open Dialogue episode above, and you can also follow Jessica Young on Instagram

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