Justin Guilbert, the Co-Founder and CEO of Bravo Sierra, was this weekâs guest on ONE37pmâs Open Dialogue with Phil Toronto. The two discussed the companyâs new initiative âEchelon,â how and when they started it, and the approach they took when they met with the Department of Defense and asked what they needed.
So, what is âEchelonâ?
âEchelon is a project that emerged from an initiative we started about three years ago called Bravo Sierra, which is essentially a project that tries to deliver a novel approach to consumer development. What we did was identify what we believe is the community that is not only prescriptive, but the most critical, valuable, and that is the armed services community,â said Guilbert.