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The FEWOCiOUS x RTFKT Sneaker Project is Paving the Way for NFT Collaborations

NFTs are changing the way we interact with all digital media. As the industry continues to expand, digital collectible platforms like NBA Top Shot are making waves, but these collections only scratch the surface of what’s possible with this technology. Physical collectibles can be released with a corresponding digital collectible, further amplifying the value of an asset.

FEWOCiOUS and RTFKT are teaming up to do just that. The 18-year-old artist and next-gen sneaker studio have released a set of collectible sneakers on Nifty Gateway; the drop, titled “FEWO WORLD Open Edition,” includes three physical sneakers that each correspond with a digital token. The artwork itself is gorgeous, but this drop foreshadows the unlimited possibilities available to NFT technology in the future. Not only is the physical sneaker a collectible that may go up in value, but the NFT associated with the product is an asset all on its own.

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We caught up with FEWOCiOUS and the team behind RTFKT to talk about their monumental drop, how it came to be and what’s next for both creators. FEWOCiOUS has been making headlines as one of the most lucrative artists in the burgeoning digital art NFT space. When he connected with RTFKT, it was clearly a match made in heaven. 

“RTFKT DMed me and I was freaking out because I’ve seen them all over social media, and I thought it was so sick that they made this whole world from their shoes and showed how much you can say from shoes,” FEWOCiOUS told us. The process of creating the collaboration was unstructured and fun, eventually resulting in three pairs of shoes and a necklace. “It was just us on calls yelling at each other about cool stuff we can do,” says FEWOCiOUS. “It’s okay to just sit and brainstorm, you don’t have to be structured. We’re making art for art’s sake.”

Benoit Pagotto, Co-founder of RTFKT

We’re making this drop to make people experience the future.

The team behind RTFKT is equally exciting about the drop and the collaborative experience. “This collab is the most creative, fun, and groundbreaking we’ve ever had the chance to work on so far. Our thinking was: ‘let’s show what everyone imagines to be the dopest drops will be in 2024, and let’s make that today,’” Benoit Pagotto, co-founder of RTKFT, tells ONE37pm. 

When it comes to working with the young up-and-coming artists, the RTFKT team couldn’t be more complimentary: “FEWOCiOUS is a creative force, a next gen Keith Haring, a brand new generation of creator taking over, combining his power with a next gen Brand, our love of gaming, streetwear and memes, we’re making this drop to make people experience the future, powered by NFTs and limitless creativity.” 

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The timeline of the digital landscape is going to be broken up into the pre-NFT and post-NFT era. Moments like this collaborative drop unveil the incredible potential for innovation in digital media allowed by the proliferation of non-fungible tokens.

Keep an eye on both RTFKT’s and FEWOCiOUS’ socials; you won’t want to miss what both creators have in store for the future. And if you’re still looking to learn about NFTs, we’ve got you covered. 

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