Numerous sports and other industries have gotten in on the NFT hype in the past few months, but today, the PFL became the first MMA organization to launch its own line of digital tokens. Hot off last night’s incredible fight between Claressa Shields and Brittney Elkin, the organization has launched a series of tokens which will each be available for 7 days following their corresponding events. The NFTs will consist of one-of-a-kind moments in two separate NFT products: first, “debut moments” which represent the first time a PFL fighter competed for the PFL (which launched today for Clarissa Shields), and second, “championship moments” which present the winner of each weight class in the 2021 PFL Season.
As a newer league in the space, PFL has already made it very clear that they are prioritizing innovation as a fighting organization. In the org’s press release, CEO Peter Murray said: “PFL is all about innovation for MMA‘s 550 million global fans, and today, we mark another first in the sport with our NFT launches,“ adding: “Claressa, Rory and Kayla have achieved tremendous success throughout their careers and three lucky collectors will now be able to make history of their own when the debut PFL NFTs drop this month.”