As the taboo around cannabis continues to dissipate, the industry’s business side is becoming increasingly complicated and interesting. As members of such a new legal industry, cannabis innovators are faced with numerous questions regarding how to build their brand and how to do it appropriately. The best way to learn is by asking questions and hearing from successful folks in the burgeoning space.
That’s where Green Street‘s “Magic Hour” comes in. Formerly a real-life party, the event has now found its home on the exploding social media app, Clubhouse. Clubhouse was actually a great medium for the event; speakers took turns answering questions from people in the industry, moderated by Green Street president Rama Mayo.
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They covered a wide array of topics over the course of the three-hour Clubhouse chat last night, February 4th. Co-founder of Green Street/lawyer Joshua Shelton spoke a lot about the unique legal positioning of cannabis companies over the past few years. Jamie Feaster, the co-founder of Eaze and current CEO of Country, spoke about the emergence of data mining for cannabis companies. Team GaryVee’s very own D. Rock and Andy Krainak spoke about storytelling and its role in marketing a successful brand. The artist Greg Mike spoke about working with clients from the POV of an artist, his mural project, NFT tokens, and the future of art. Rapper Harry Mack did a themed freestyle for the event. The Hall of Flowers team jumped on to chat about some upcoming physical shows this fall and how brands can make the most out of these kinds of events. Comedian Mike Glazer pitched some unique business ideas to the Green Street team and Josh, the owner of RAW papers. The list goes on.
One through-line throughout the entire evening was federal legalization. How will it impact brands? Are brands preparing for it already? When do leaders in the space foresee it happening, if ever?
Magic Hour is just that, magic. Whether you work in the cannabis space or are an aficionado interested in learning more about the fledgling industry, keep your eye on Green Street’s IG to find out about future events. The next Magic Hour will take place on Thursday, February 11th, so make sure you get onto Clubhouse before then. You won’t want to miss it.
