2021 has been a big year for Pharrell’s Team ICECREAM. The iconic skate brand/team—which had been essentially dormant since the early 2010s—has been back at it in recent months, releasing a myriad of new parts and building out their new team roster. They’d hinted at a return back in April, and then put out a part with Andre Beverley in July, confirming the team’s renaissance. Now fully back in the swing of things, ICECREAM just released a banger of a part from Daniel Scales, featuring the LA-based, Miami-raised skater in his first full length feature part.
Daniel Scales grew up on ICECREAM videos, and even took on the nickname “Skateboard D” as an homage to the brand’s founder, the legendary Skateboard P. For a burgeoning skater who grew up on ICECREAM parts, this was the culmination of a long career of infatuation with the brand. “This is a full circle moment for me,” Scales said. “Growing up I loved BBCICECREAM. I wanted a tee so bad. One year for Christmas, my sister finally bought me one and I cherished it. The tee was too big for me, but I wore it for years and eventually grew into it. To be welcomed to the team now really is a childhood dream come true.”
This is a full circle moment for me.
The part, which was shot in Miami and LA, features a bevy of ledge tricks and other classic street tricks, all shot masterfully by Perez in a signature style reminiscent of early 2000s/90s parts. The ender is a truly miraculous flip in/flip out tailslide; watching it will make you want to get out there and skate.
It’s good to have ICECREAM back in the game. Their first few parts this year have been a welcome return to the community; I can’t wait to see what they cook up next.