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Adidas and Damian Lillard Introduce Signature Basketball Shoe

Last week, adidas Basketball and Portland superstar Damian Lillard unveiled their newest signature shoe– Dame 8. Thoughtfully designed to help athletes perform at their peak in the heat of the game, and inspired by Lillard’s relentless training routine and boxer mentality, his latest shoe was concepted and crafted with endurance in mind. 

adidas
4 QTR K.O.

Let’s get into the specs shall we?

With a lightweight Bounce Pro midsole and a unique traction pattern, the shoe offers the right balance of energy return, stability, and traction to fuel dynamic movements, to ensure you deliver in the clutch aka “Dame Time.”

Product Benefits

·         Lightweight Bounce Pro midsole – A dual-density design feels soft and light underfoot, with firmer sidewall cushioning for extra stability that gives players the comfort they need for explosive play plus the support for lateral movements. 

·         Unique Traction – Basketball players at all levels, including Damian Lillard, routinely start and stop at full speed – making high-quality traction essential for on-court performance. Dame 8 has a unique traction pattern on its rubber outsole that makes quick cuts, pivots and full-speed stops feel effortless.

Product Colorways

Lillard’s tenacious style of play and competitor’s spirit inspired four electric colorways of the Dame 8 that boast lightning bolt details and crisp colors bound to stand out on and off the court.

4th QTR K.O
adidas
adidas x Damian Lillard

Like a boxer in the ring, Dame has built a reputation as one of the most clutch players in the game and is always ready to deliver that final knockout blow in crunch time. 4th QTR K.O.” is available in a Bold Purple and Electric Yellow colorway as well as a grey/teal colorway beginning December 19 for $120.

Dame Time
adidas
adidas x Damian Lillard

 Late in the game when the clock is ticking, Dame knows how to come through with buzzer-beating, game-clinching moments. When the pressure’s on in the fourth quarter, everyone watching knows it’s “Dame Time.” “Dame Time” is available in a Cloud White, Core Black and Vivid Red colorway beginning in 2022 for $120.

Respect My Name
adidas
Respect My Name

Inspired by Dame’s infamous words following a 61-point performance in a 2020 game where he willed his team to victory and the J. Cole song that samples it. The Portland point guard has an unabashed confidence in his game – and asks the world to do the same. “Respect My Name” is available in a Teal and Magenta colorway beginning in 2022 for $120.

Dame 8 will be available in store, in the adidas App and at adidas.com/us/damian_lillard, and you can join the conversation @adidasHoops on Twitter and @adidasbasketball on Instagram using #Dame8.

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