Supreme is one of the most iconic streetwear brands in the world. Created in 1994 by James Jebbia, the company took an entirely new approach to streetwear culture and paved a new path for those behind to follow. Based out of New York City, the brand’s focus is on youth, hip-hop, and skateboard culture. At first, they started off selling their products out of a store on Lafayette Street in Manhattan. Supreme produced clothes, accessories, and skateboards—the team was formed around a core group of skaters.
Known for its simple logo, a red rectangle with white font, the brand has grown into a booming business. Supreme releases their collections during what they call seasons, Fall/Winter and Spring/Summer; each season is 20 weeks long. Over the last 25 plus years, Supreme has grown into a streetwear powerhouse. A unique element of Supreme’s brand is that they have always released a limited supply of their products. The founder’s idea was: “we don’t want to get stuck with stuff nobody wants”. With the low supply and high demand it created a secondary market for items. When an item was extremely popular and sold out instantly, it could cause prices on the aftermarket to be marked up much higher than the retail price. Currently, Supreme has 13 store locations and an online shop where they release items every Thursday at 11am EST. Most of the time when Supreme opens a store, they release a Box Logo t-shirt or sweatshirt in celebration. A Box Logo is the most classic Supreme design, a simple rectangle with the iconic Supreme font across it.
In this article we will be going over the top 15 Supreme Box Logos:
In 1998, Supreme opened their second location in Daikanyama, Japan. Supreme had always had a huge demand from Japanese tourists. James Jebbia noticed the extreme need to fulfill the demand in Japan and decided to open a store there! During the grand opening, they released a Grid Box Logo T-shirt. This shirt currently resells for $4,700+ in mint condition on sites like Grailed.
Released in 1997 as a promo tee, Supreme completely ripped off Burberry’s logo—without hesitation. This was an extremely limited release that had massive demand. It showed that Supreme was living on the edge and was appreciated by their customers. This Box Logo currently resells for around $900 on Grailed.
Supreme opened their second store in the United States in 2004. The location: Fairfax Ave in Los Angeles, California. This was monumental for Supreme. For one, the store was almost double the size and it featured an indoor skate bowl—crazy, right? In celebration of another store and the expansion of the brand, they released this Box Logo, which says Supreme in Hebrew. The Box Logo currently resells for $1,900+ on Grailed.
Released in 2009, Supreme collaborated with British artist Damien Hurst on a collection that features skateboards and this Box Logo Tee. It was an extremely successful release and foreshadowed the success of both of these brands. The Box Logo T-Shirt currently resells for around $500 on Grailed.
In September 2011, Supreme launched its first store in Europe. This Box Logo was released as a celebration of the grand opening. It resembles the UK flag in many ways, making it highly sought after. At the time of this article the Box Logo resells for ~$500 on Grailed.
In March of 2016, Supreme launched its second storefront in Europe, this time in Paris. This box logo was released at the grand opening. The simple design is loved by many with “Bonjour Madame” on the back. This tee currently resells for $400 in near new condition on Grailed.
Released in April of 2020, Supreme tapped in with Takashi Murakami to create a box logo tee to help raise funds for COVID-19 relief. This tee dropped online only and sold out instantly. It raised over $1 million dollars for the relief fund. It also made resellers a pretty penny as this box logo that retailed for $60 currently resells for ~$300 on StockX.
This iteration was released in May of 2021 at Supreme’s newest store opening in Milan. This Tee was in celebration of Supreme opening their 14th store. It features Leonardo Da Vinci’s “Last Supper” artwork with Supreme branding on top. It retailed for $48 and currently resells for ~$400 on StockX.
Released in October of 2017, Supreme dropped this Box Logo in honor of the Brooklyn grand opening—the second store they opened in New York. The tee retailed for $54 and currently resells for ~$350 via StockX.
Released in the summer of 2015, Supreme collaborated with the New York Yankees to pump out this classic tee. This was a sought after tee as many New Yorkers are fans of the Yankees. This tee retailed for $44 and currently resells via StockX for ~$500.
This edition was released in 1997 during an era when Supreme was still lowkey, giving them the ability to rip larger brands logos and put the Supreme twist on it. They decided to create Enjoy Supreme—based on Coca Cola’s signature tagline. This is a classic design and highly sought after. If you can even find one of these, it will cost you a pretty penny. There is one for sale in very worn condition for $700 on Grailed.
Supreme is known for pushing boundaries and going the extra mile. This is a prime example. In June 2017, Supreme released an official collaboration with Louis Vuitton. This Box Logo T-Shirt was one of the most sought after items from the collection. Retailing for $475 in pop up stores across Sydney, Seoul, Tokyo, Beijing, Paris, London, Miami, and LA, this t-shirt currently resells for ~$1,500 on StockX.
Released in the year 2000, Supreme released a green and red box logo, which resembles the designer Gucci’s logo. This is an extremely rare tee and highly coveted. This is an example of another blatant rip from Supreme; that’s how they roll and their customers adore it. If you are looking for one of these, you can find them for $900+ on Grailed.
Supreme honored all of the victims and survivors by creating a memorable 9/11 Box Logo Tee. The design was the Red White and Blue flag of the United States of America. On the back were the words: “New York, home of the bravest.” This piece is one of the most important and iconic in Supreme history. The current market value is around $300 in worn condition. There are a few for sale here.
April 2019 marked 25 years since Supreme was founded. To honor that, Supreme released a special edition of their iconic box logo tee, featuring a box logo made of Swarovski Crystals. The tees retail for $398 and currently sell for around $500 on StockX.
We hope you enjoyed this article. Please feel free to let us know your thoughts on the list.