Since the genre’s inception, hip-hop and fashion have been inextricably linked. Rappers and producers are trendsetters. Where would Adidas be without their iconic collaboration with RUN-DMC? Streetwear isn’t only dynamic, but increasingly global. You can’t possibly keep your finger on the pulse of contemporary streetwear by simply shopping at American retailers.
Luckily, JD Sports is finally available in the U.S., and—through their Global Access program—is offering exclusive gear you can’t find anywhere else. We partnered with legendary producer Kato to showcase how he rocks some of the freshest JD Sports clothing and shoes in the studio to demonstrate the full style possibilities available to the modern sneakerhead.
From fly Nike T-shirts to Global Access exclusives like the Air Max 97, you can’t possibly make beats without getting a fresh ‘fit off. Air Maxes are also immensely comfortable for long studio sessions, making them a great pair of sneakers for artists and fans alike.
Between the cozy Nike sweats and Air Max 97s, Kato shows off a timeless ‘fit that you can wear at home, in the studio or on the town. With JD Sports, the possibilities are endless.
