It seems almost every day New Balance reinvigorates a slept-on silhouette that you’ve never heard of before. From the revitalization of the 827 to the recent re-emergence of the 550, the sportswear giant has an immensely deep bag of classic models to pull from. But sometimes, you just want to see a fresh take on a classic shape you’ve seen your whole life. There really isn’t a more recognizable New Balance silhouette than the 574, and we’ve got a new iteration in the works. Bodega has teamed up with the sportswear giant to release two color ways of the iconic silhouette, anchored by a look book featuring Larry June. These are the Bodega x New Balance 574s, releasing July 15th.
Since its initial release in 1988, the 574 has become a staple of the contemporary sneaker canon due to its dependability, comfort and accessibility. It’s a sneaker that is just as appropriate in a diehard sneakerhead’s rotation as it is in the wardrobe of someone just looking for a comfy pair of kicks.
The collaborative pair of kicks from Bodega and New Balance is releasing in two color ways: yellow and blue. They’re comprised of the same era specific materials that made the shoes ubiquitous back in 1989, but with a new splash of color to bring them into 2022.
The lookbook, featuring rapper Larry June, invokes the nostalgic era from which the shoes came, featuring vintage luggage, some old school cars and more.
The shoes and look book are catered around the notion of being “internationally known and locally respected,” something embodied by Bodega, New Balance and Larry June himself.
Take a look at some of the imagery below, and read on for details on how to cop the collaborative kicks.
The kicks will release on July 15th, 2022 at 12:00 pm EST on Bodega’s site.