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The 20 Best Sneakerhead Instagram Accounts to Follow Right Now

Being a sneakerhead is a never ending whirlwind of excitement, chock full of high and lows. When you snag a sneaker that has been on your radar it feels amazing, but when you miss a sneaker that you really wanted on the SNKRS app, it feels terrible. If you are a self-proclaimed sneakerhead, then you know that there’s way more that goes into buying a new pair of kicks than just liking the way they look. Regardless of what stage of sneaker fandom you’re in, you may be wondering about the best sneakerhead accounts to follow. Here is a list of the 20 best sneakerhead accounts that you can keep an eye on. 

1. King of Trainers

Run by Franklin Boateng, the first African British Billionaire, King of Trainers gives detailed descriptions of some of the newest releases, including detailed video reviews. Boateng brings many years of sneaker experience to his platform. To date, the account has 124,000 followers on Instagram.

2. Mobile Sneakers

With 84,000 followers on Instagram, Mobile Sneakers continues to be a go-to spot for the latest sneaker information by giving breakdowns on the latest kicks, and reposting other cool sneaker posts. The account is run by sneakerhead and entrepreneur Louie Castro, who has become known for his sneaker game over the years.

3. Cool Kicks LA

Cool Kicks LA originally started as a regular sneaker store in Los Angeles. Since then, their popularity has exploded on social media with some of the entertainment industry’s biggest names popping in to add to their sneaker collection. The visits don’t just include sneaker shopping; the celebrity guests also play games during their time there. In the last several months, the store has seen appearances from the likes of Kevin Durant, Bronny James, and Saweetie, to name a few. The account currently has 545,000 followers on Instagram, and 888,000 subscribers on YouTube.

4. Sneaker News

With 9.6 million followers on Instagram, and 857,000 followers on Twitter, Sneaker News has become one of the leading forces in the sneaker industry for go-to information. The account is run by sneaker gurus Yu-Ming Wu (The brands founder) and John Kim (Sneaker News editor-in-chief), and gives you glimpses into recent and upcoming releases. Be sure to check out our new podcast with Sneaker News, titled Sneaker Salaries.

5. Jon Wexler

Adidas remains one of the biggest sneaker brands in the world, so why not get a little more insight by following Adidas’ global director of marketing? Jon Wexler gives you all the exclusive content a sneakerhead can ask for by giving you sneak peeks and behind the scenes looks at all of your favorite Adidas sneakers and collaborations. Wexler has 254,000 followers on Instagram

6. Nice Kicks

The name is pretty much self explanatory. If you are looking to see some ‘nice kicks,’ then it would definitely be worth your time to check out Nice Kicks on Instagram. The account has over 4 million devoted followers, with frequent videos and pictures of some the latest kicks to hit the market. 

7. Claude Renard

Imagery and presentation matter when it comes to sneakers. It’s the first thing we look at whenever we are considering purchasing a new pair. Sometimes it’s even better when we get pictures of our desired sneakers in motion, which is where photographer Claude Renard steps in. Known as ‘Needlehorse,’ Renard captures beautiful photos of sneakers in various different settings. Renard currently has 33,000 followers on Instagram.

8. Jemuel Wong

Again, if you are Team Adidas, then you should definitely check out Jemuel Wong on Instagram. The 24-year-old is a self-described ‘super Adidas fan,’ and regularly showcases the newest add-ons to his collection while giving honest reviews and interacting with followers. Wong’s passion and knowledge hasn’t gone unnoticed as he was recently featured on Hypebeast for his take on the ‘EQT Guidance 93.’ Wong has 30,000 followers on Instagram.

9. Sean Wotherspoon

Sean Wotherspoon is a sneaker designer, collector, and the owner of Round Two Store. After years of being involved in the sneaker industry in some type of way, it’s safe to say that Wotherspoon knows a thing or two about sneakers. The guru offers glimpses at some of the most unique sneakers on the market, and has collaborated with Nike in the past. With over 1 million followers on Instagram, Wotherspoon consistently provides valuable content that his audience connects to. 

10. Rebecca Hyldahl

Understanding the importance of finding a good supportive sneaker for women, Hydahl devotes her account to showcasing some of the best sneakers for women around the world. Hydahl’s account is the definition of ‘visually appealing,’ and Hydahl regularly showcases sneakers out of her closet, even doing giveaways from time to time as well. Hydahl currently has 145 million followers on Instagram.

11. Sherlina Nym

Speaking of dope women with fire sneaker collections, Sherlina Nym is another cool sneaker account to follow. Sherlina has an entire room and closet devoted to her incredible sneaker collection, and gives ideas on how to pair your sneakers with different items in your closet. Sherlina has 1.5 million followers on Instagram, and 360,000 subscribers on YouTube where she creates videos dedicated to her sneaker journey.

12. Ronnie Fieg

The creator or Kith, Ronnie Fieg is both a clothing and sneaker designer that has collaborated with Adidas, Puma, Converse, and more. His Instagram gives a closer look at his upcoming collaborations while also giving a look at the sneakers he is currently working on. At the moment, Ronnie has 160,000 followers on Instagram. Check out his latest blog in his bio link.

13. Sneaker Con

Unfortunately there was no Sneaker Con this year due to the Coronavirus Pandemic, but that hasn’t stopped Sneaker Con from still delivering insightful and creative content. Sneaker Con makes it a point to highlight both new releases and vintage throwbacks that have been largely forgotten about. So if you are into collecting classic sneakers, this is the account for you. With 3 million followers on Instagram and counting, Sneaker Con remains a leading destination for all things sneakers.

14. The Shoe Surgeon

Known as ‘The Shoe Surgeon,’ Dominic Ciambrone has a knack for representing the old and the new. While Ciambrone originally became known for his rare sneaker collection, the collector also tackles some of the latest releases on his account. The Shoe Surgeon continues to grow his IG, currently sitting at 950,000 followers.

15. Jumpman 23

While this seems obvious, every sneakerhead should be following Jumpman 23 on Instagram. The account not only keeps you posted on the latest Js, but it also gives you a deeper look into some of the brand’s most iconic sneakers. Simply put, if you like Jordans, following the account is a must. Jumpman 23 continues to dominate on Instagram with 21 million followers.

16. Superllalla

A Paris high school teacher in New York, Superllalla has become one of the most recognizable social media sneaker gurus over the last few years. Describing herself as a ‘Nike Master,’ Superllalla has an enviable collection that she regularly shares on her account. The collection itself dates back decades, and blends together both new and old classics. Superllalla has over 10,000 followers on her IG.

17. Archive DNA

Archive DNA is the perfect place for those that have a thing for iconic vintage sneakers. Archive DNA takes you all the way back to those long lost sneakers that we thought we would never see again. The account also makes it a point to give you the history behind those sneakers offering rare facts that you may not know. Archive DNA has 16,000 followers and counting on Instagram.

18. Sneaker Freaker Mag

Another ‘sneakerhead’ account to follow is Sneaker Freaker Mag. The magazine itself was the first international sneaker magazine, and has since transformed into an online media publication with over one million followers on Instagram. The account offers you first looks, upcoming news regarding sneakers, leaked information, and more. 

19. StockX Sneakers

StockX has become known as a place where you can find sneakers on the secondary market. Calling themselves the ‘stock market of sneakers’,’ StockX users can both buy and resell sneakers through the website. With a fan base consisting of 1.1 million followers on IG, StockX is definitely a good account for sneakerheads to follow.

20. Steals by Sneaker

Selling sneakers can be very profitable if you know what you are doing. In addition to highlighting some of the top kicks in the game, Steals by Sneaker offers a one month mentorship program educating future sneaker sellers about the ins and outs of the business. The account is partnered with Outlet Hunters and 717 Soles to further give subscribers access to those important sneaker gems that sellers must be aware of. Steals by Sneaker currently has 38 million followers on Instagram.

While there are plenty of other great sneakerhead accounts that you can follow, these are the ones that we felt belonged in the top 20. Whether you follow these accounts or others, following any ‘sneakerhead account’ is a good step to help with selecting your sneakers and becoming more informed regarding sneaker culture.

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