The legendary brands Spalding and UNKNWN are linking up for their very first collaboration in a collection celebrating the heritage of basketball and all athletes on and off the court. The collection itself is inspired by classic gameday looks, and how athletes and sports have evolved over the years. Spalding and UNKNWN are honoring high school basketball from the apparel pieces to the storytelling by tapping into high school athletes to front the campaign. Jada Williams, Spalding ambassador and UCLA commit, and Dior Johnson, Oregon commit, both lead the campaign.
The collection includes a shirt featuring the heritage of Spalding’s logos from the archives, dating back to 1876. Other standout pieces from the collection include a varsity inspired wool jacket and jacquard joggers with Spalding and UNKWN logos embroidered throughout.
Jason Kanter, CEO and Co-founder of UNKWN had this to say about the groundbreaking collaboration.
“This collection was inspired by gameday looks and how athletes and sports have evolved over the years, especially with the help of a company like Spalding. We’ve witnessed a shift across all leagues and levels for players to feel empowered, and even encouraged, to incorporate personal styling into how they look showing up to their games, off the court, and in the gym. Our goal was to create a collection that supports these moments.”
And perhaps nobody is more excited than Jada Williams.
“Spalding has a deep history in quality American sportswear. We’re thrilled to partner with UNKNWN to create a versatile collection that celebrates both the heritage and the future of the game,” said Matt Day, Head of Brand Communications for Spalding. “Jada and Dior exemplify the style, passion, and dedication to excellence this collection is about. Through recent NIL changes, we were able to come full circle by working with the very athletes that inspired the pieces.”
The unisex collection ranges in price from $45-$350 and will be available November 18th on Spalding.com and UNKNWN.com.