Welcome to Atlanta where Trae Young plays. Since being drafted in 2018, Young has quickly become one of the biggest and brightest stars in sports, and now the 23-year-old is adding a signature sneaker and apparel line to his resume. Last week Adidas and Trae Young announced the Trae Young 1, which is of course his first signature basketball shoe and apparel collection, and the capsule is now available today. Following a killer 2020-2021 campaign where the world saw Ice Trae electrify crowds, break records, and prove himself as one of the NBA’s most elite alongside a historic playoff run, Trae is taking that same “ice cold” approach to his first collection.
The Trae Young 1 was developed in close collaboration with Trae himself, designed to support his multi-directional playing style and the unique ways in which he moves on the court. Pulling inspiration from the laceless N3XT L3V3L silhouette worn by Trae in his first NBA season, the shoes have a half-bootie construction paired with laces for extra support – leveraging BOOST cushioning in the heel for comfort, a LIGHTSTRIKE midsole for lightweight responsiveness, and a laceless forefoot for superior lockdown.
In tribute to Trae’s ice-cold mentality and the music, culture and legacy of the city of Atlanta, the Trae Young 1 will be available initially in five colorways at adidas.com/trae_young and additional retailers including Foot Locker, Dick’s Sporting Goods, Champs Sports, Finish Line, and Hibbett.
Here is a breakdown of the collection.
Trae’s Inspiration: “The first colorway in the collection is my official collaboration with ICEE, one of my favorite drinks growing up. I remember as a kid every day after school we would pick one up on the way home or after practice.” Available October 1 for $140.
Trae’s Inspiration: “Another colorway drop from the ICEE collab is Cotton Candy. One of my favorite sweets growing up was cotton candy. I stayed with the cotton candy ICEE in my cup. The color fade from blue to pink on the upper is so hard and the insoles themselves come with the opposite color fades as well.” Available October 1st for $140.
Trae’s Inspiration: “A part of my official collaboration with SO SO DEF, this colorway celebrates one of the most iconic record labels to ever come out of Atlanta. SO SO DEF runs deep in the culture of southern hip-hop and we wanted to pay our respects to Jermaine Dupri for the groundwork he laid in the city to be what it is in the music scene today.” Available November 5 for $140.
SO SO DEF ATL – Trae’s Inspiration: “This colorway is a shoutout and reference to a famous billboard in Atlanta that lets every passerby know who ran the town. On this one, the SO SO DEF logo is printed on the heel and in the sockliner with the exact phrase written on the billboard. Crazy ‘pop’ colors with the yellow and red throughout.” Available November 5 for $140.
Trae’s Inspiration: “Everybody in Atlanta knows Peachtree and West Peachtree. The two streets run parallel through the heart of the city and if you know, you know. This colorway has the all-over peach colored upper with the hints of green to represent the stem. It’s got the ‘Georgia Peach’ printed on the sockliner with the street signs too, so this colorway is really reppin’ the city for sure.” Available November 19 for $130.
The launch will also include three signature apparel items engineered to keep up with the level of performance, style and all-day comfort Trae needs. Outfitted with Trae’s signature logo and rocking unique cutlines that mirror the Trae Young 1 footwear, the looks create head-to-toe connectivity across the collection. The apparel collection includes the Trae Quarter-Zip Pull-Over ($80), Trae Pant ($70), Trae Short ($45). The apparel will be available on October 1.