Popular Culture

Jimmy Butler Is Partnering With Rhone to Elevate Your Lifestyle and Performance

Jimmy Butler has always been known not just for his elite basketball skills but for his smooth style off the court, infectious personality, and content creation. So it should come as no surprise that Butler is looking to take things up a notch, as it was officially announced today that the five-time NBA All-Star is partnering with performance lifestyle brand Rhone in a rare first-of-its-kind collaboration.

Jonesworks Company

As a part of the deal, Butler will serve as the face of the company, while taking on a role as an investor and business partner. The Miami Heat superstar will also be an active collaborator with Rhone as he will assist in the design and marketing components of the brand, and as always, Butler will be giving back to the community as a part of Rhone’s outreach programs (which also includes a summer basketball camp for underprivileged youth).

Butler is set to make his official debut with Rhone’s Summer 2021 campaign and has been working extremely hard behind the scenes in preparation for his new role while balancing the final stretch of the regular season as the Miami Heat are set to begin postseason play next week. We spoke to Butler ahead of this announcement to talk about all things Rhone, and what we can expect in the near future.

ONE37pm: Jimmy, you have always been known for your pulse on content, marketing, style, etc., so this partnership with Rhone seems like a natural next step. For you personally, why Rhone?

Butler: I think Rhone is in the market where they are really good at what they do. We have a lot of things in common, we both come from nowhere but we hang with the big dogs. Rhone is full of good people who make good clothes and apparel for working out, lifestyle, etc. The biggest thing is that we see eye to eye on the community.

Jonesworks Company

ONE37pm: This is such an exciting announcement! We know we can expect the first campaign in Summer 21’, what has the day-to-day process been like?

Butler: You know there is so much going on in my life right now! I’m playing basketball, and anybody that knows me knows that when I’m competing, basketball is always on my mind. Right now everything is full speed because the playoffs are starting and we want to win a championship, but I’m also focused on this. I love building things and helping others.

ONE37pm: You sort of just mentioned it, but how are you balancing being in-season, along with this partnership? The postseason starts next week, and you guys are aiming for another Finals run and ultimately a championship. When it comes to Rhone, are you going to temporarily take a break?

Butler: Yes, I’m locked in, but I also think too much of anything can be a bad thing. I can’t be so locked in on basketball that I’m missing out on other things like my family, Rhone, Dominoes, and coffee (Big Face Coffee). Basketball is so stupidly important to me, and it will always be, but I have to make sure I focus on other things too.

ONE37pm: You mentioned the importance of community involvement. I know that there are plans for summer basketball camp, but is there anything else you can tell us at the moment?

Butler: Just making sure that everybody has an opportunity to be an active part in Rhone, and it’s something that we can all have in common. I can’t really say too much right now because we are still working on everything, but you guys will be the first to know!

Jonesworks Company

ONE37pm: Not only are you the face of the brand, but you will also have a hand in the designing and marketing components as well. How has that been for you?

Butler: It’s been great! This has really given me the opportunity to show my creative side and marketing aspects. Rhone is a real family vibe, and I also have a great social team helping me out when it comes to marketing on Instagram, Twitter, etc., for different strategies. It’s been fun!

ONE37pm: Last but not least, what we can expect from you and Rhone in the future?

Butler: To be the best, that’s it! That is both of our goals. We want people to look fly, and when people wear athletic gear, we want to say “Rhone did that.” When people wear swimwear, we want to be able to say “Rhone did that.” No matter where you go, we’ll have you covered!

Popular Culture

CBD Seltzer, Hard Kombucha and Non-Alcoholic Beer Take 2020 By Storm

From White Claw to Waterloo, the beverages consumers are reaching for in 2020 look a lot different than years past.

Spiked seltzer sales are skyrocketing, hard kombucha is having a moment, CBD-infused creations are capturing consumer curiosity, and zero-proof offerings are starting to infiltrate happy hour.

According to market research firm Nielsen, off-premise sales of hard seltzer are up 183%, to $3.3 billion, through the first 9.5 months of 2020. The category – which was valued at about $1.5 billion in 2019 – now makes up nearly 10% of total U.S. “beer” volume, and Credit Suisse analysts estimate that figure could grow to 25% by 2025.

Meanwhile, nine out of the top ten best-selling sparkling waters – drinks like Spindrift, Bubly and Topo Chico, among others – are also growing, according to market research firm IRI. Sales of those three brands in particular are up 95%, 70% and 42%, respectively.

Athletic Brewing

Though smaller in overall size, Nielsen also reports that sales of hard kombucha and non-alcoholic beer are also on the rise in 2020, up 120% and 40%, respectively.

And sales of CBD-infused drinks distributed outside of the dispensary channel are forecasted to increase 119%, to more than $101 million this year, according to cannabis market research firm BDSA. By 2025, the segment could be worth $1.4 billion, the firm estimates.

The growth of these products is largely being driven by consumers who are reassessing their relationship with alcohol and choosing to moderate consumption while also seeking out “better-for-you” drinks that feature functional ingredients and contain fewer calories, carbohydrates and sugar.

As such, an onslaught of new brands has emerged, a phenomenon that Jeffrey Klineman, the editor-in-chief of leading beverage media outlet BevNET, believes has begun to reshape the overall beverage business.

“We’ve seen an ongoing push of products that are perceived as healthier for you,” he said. “You have all of these new brands, which have started to create categories, and all of these people with very similar ideas. It has led to an upswell of awareness among consumers.”

Athletic Brewing

Dozens of innovative beverages are now proliferating the perimeters of grocery stores across America and being sold directly to consumers online. And while the beverage category welcomes new brands with regularity as trends come and go, the products hitting the market in recent years feel like they’re doing a better job of capturing the current zeitgeist.

Several of the recent non-alcoholic introductions are designed to replace occasions where someone might ordinarily reach for a boozy beverage.

Alcohol-free brews, zero-proof spirits, and canned mocktails are all being marketed to so-called sober-curious consumers, many of them in the Gen Z and Millennial cohorts, who have altered their drinking habits in a bid to become healthier.  

To reach craft beer fans looking to reduce alcohol consumption without sacrificing their social lives, startups like Athletic Brewing and Partake have raised millions of dollars to expand the availability of their near beers.

Saint Ivy

Similarly, an emerging group of alcohol-free spirits makers like Saint Ivy and Ritual are targeting those drinkers who prefer liquor-based drinks but want to avoid the next day hangover that often accompanies an extended happy hour.

“We get a lot of working professionals who want to be more productive and don’t want to continue drinking alcohol if it holds them back,” said Jason Stanley, the founder of Saint Ivy, which makes a virgin Moscow mule and an alcohol-free gin & tonic.

When asked why so many people are beginning to limit their alcohol intake, Athletic Brewing founder Bill Shufelt said he believes greater access to information coupled with a desire to improve fitness and nutrition habits has caused drinkers to cut back.

“The whole world is so performance based these days, and people can very easily correlate and track all of their metrics and information,” he said. “So, if they have variables in their lives that are detracting from everything they care about, they will isolate and eliminate those.”

However, Shufelt understands that not all consumers will opt to eliminate alcohol entirely like he did back in 2013. In fact, roughly half of his own customers still drink booze, they’re just being more mindful about what they buy and how much they consume.

“You can see what’s happening in hard seltzer and hard kombucha,” he said. “Those are basically just better-for-you alcohol delivery mechanisms.”


Margaret Link, the director of marketing for Boochcraft, a San Diego-based maker of hard kombucha, said she made the switch from beer to hard kombucha after joining the company earlier this year.

“I personally feel better drinking hard kombucha and I see more people catching on to that every day,” she said. “My household is fully converted, and I expect to see more households making the same decision.”

Still, it’s important to remember that more than half of Americans are not drinking much alcohol, if at all. According to research from author Philip Cook, who penned a book on the “costs and benefits of alcohol control,” 30% of Americans abstain from drinking all together while another 30% consume less than one drink per week.

When Shufelt quit drinking to keep up with the demands of his previous career in finance, he said there was a stigma attached to his decision.

“It was sort of a penalty box situation,” he said.

“I think people are scared to say that they just like to have a beer with friends, but they are not necessarily in it for the alcohol,” he added. “That’s why we’re trying to make an easier and more exciting choice for people at bars than there ever has been.”


Another group of products vying for that abstinence occasion are CBD-infused drinks like Recess and Mad Tasty. Klineman calls them “buzz substitutes.”

CBD products have earned a reputation of being a quasi-panacea for anything ailing the modern-day consumer. Many drinks claim to regulate mood, calm the mind, improve focus, boost immunity, reduce inflammation and aid sleep.

For its part, Recess aims to replace occasions where a consumer might otherwise reach for an alcoholic beverage or a caffeinated drink.

“As many people drink Recess now in the evenings as a substitute for alcohol, as do those who drink it in the afternoon as a substitute for their two-o’clock coffee,” said founder Ben Witte.

Witte views CBD, short for cannabidiol, the non-psychoactive part of the cannabis plant, as the base ingredient in an emerging set of products that are formulated to help optimize a person’s mental state.

“There’s a big new category forming that includes offerings which are intended to engage with your mind in some way,” he said. “Nootropics are an example of that. Adaptogens are an example of that. Magnesium is an example of that.”  

Witte’s wager is that a beverage containing CBD and other functional ingredients will become a “daily habit” for many consumers – like coffee or alcohol — which in turn will enable him to build a brand that extends beyond drinks. 

He also believes a product like Recess can help beer distributors offset future alcohol sales declines, and that major chain retailers will soon be building dedicated “relaxation” sections in their stores once the Food and Drug Administration clarifies its rules around ingestible CBD products.

Currently, CBD cannot technically be included in food and beverage products, advertised as a dietary supplement, or marketed and sold as a drug.

Nevertheless, Witte and others have plowed ahead, asserting that the passage of the 2018 Farm Bill — which removed hemp (cannabis sativa plants containing less than 0.3 percent THC) from the legal definition of marijuana – gives them the right to infuse their drinks with CBD and sell them in markets like Colorado that allow hemp to be used as a food additive.

They’re betting that the FDA will eventually form guidelines and regulate the market, which will open up massive retail opportunities at chain stores Walmart, 7-Eleven, CVS and Target, among others.

Mad Tasty

Another one of those bettors is Grammy winning singer-songwriter and OneRepublic frontman Ryan Tedder, who last year launched his own line of CBD-infused drinks called Mad Tasty.

Tedder began using CBD at the end of 2017 after fighting a severe case of anxiety that caused him to pull the plug on a new album and cancel a global tour.

“I threw millions of dollars down the drain because I was losing my mind, I was not sleeping, I was stressed out and I ended up on Xanax,” he said.

After getting on CBD and getting off Xanax in 2018, Tedder said he began to wonder if there was a “more obvious and delicious way” to get the compound into his system while also hydrating.

Over the next several months, Tedder got to work developing a brand, partnering with an emulsion technology company and soliciting investment from private equity fund First Beverage Group.

The result was a portfolio consisting of three flavors – Watermelon Kiwi, Unicorn Tears and Grapefruit – that each contain 20mg of broad-spectrum hemp extract.

In addition to online sales, which Mad Tasty said have quadrupled during the COVID-19 pandemic, the CBD drinks are currently distributed in Colorado, Texas, Los Angeles, Nashville and soon Chicago.

But while non-alcoholic beers and hard kombuchas have identified their niche and built a core set of purchasers, Klineman believes CBD beverage manufacturers still need to articulate a “primary use case.”

“The standardization and baseline of dosage isn’t there yet, and so it is really hard to get a consistent signal on what these products do and when,” he said.

Boochcraft / Athletic Brewing / Mad Tasty

Consumption of all these emerging products is on the rise and a transformation of the beverage sector is underway. How big these emerging sectors get will ultimately depend on the ability for companies to expand distribution, broaden awareness and cultivate consumer audiences.

Popular Culture

7 Ways To Turn A “No” Into A “Yes”

Inner.U® CAREER is the revolutionary online coaching platform that’s the “secret weapon” to breaking through obstacles and overcoming the odds. Making the program work for you is easy; allowing you to access it on your own time, from whatever setting you choose, and using The Handel Method® coaching modules to uplevel your life. In other words, it’s coaching for the modern human and everyday go-getter. Sign up today with your discount.

If you look at the trajectories of some of history’s most successful people, there’s one thing they all have in common: failure. Everyone from Bill Gates to Steve Jobs to freakin’ Walt Disney had to hear the word “No” plenty of times before becoming the inspirational innovators and titans of industry they’re known as today. What sets them apart on their path to greatness? They didn’t let rejection discourage them from chasing their goals. Whether you’re pitching a proposal, applying for a job, or seeking funding for your startup idea, it’s best to be prepared for the roadblocks. But if there’s one lesson to be learned, it’s this: if you’re dedicated enough, a “No” can always lead to a “Yes.” Even if it may not feel like that in the moment. 

Read on to learn how you can start opening the doors of opportunity, even after they’ve seemingly been slammed in your face.

1. Do Not Be Afraid To Hear “No”

As author, entrepreneur, and motivational speaker Bo Bennett says, “A rejection is nothing more than a necessary step in the pursuit of success.” The most basic way to deal with hearing the word “No” is to not be afraid of it, lest you become too fearful of failure that you simply give up. Remember that in the professional world, the word “No” is hardly ever personal, so don’t take it to heart. And, more importantly, don’t let it stop you from trying again.

2. Consider Whether Or Not It’s Actually A “No”

If you’ve done your homework and are approaching an opportunity that seems like the right fit but you have still been shut down, consider the factors that may be influencing the outcome. Perhaps that “No” has more to do with the way you presented yourself or your idea. Or your head space heading into the meeting — were you rushed? Did you complete your routine that morning? Are you in integrity? These are all things that are within your control and can be powerful learnings for you to implement for future conversations with the help of accountability tools like Inner.U’s Promise Tracker, that helps you to build and grow your Personal Integrity®.

3. Ask Questions

In the most respectful of ways, refuse to take “No” for an answer. We don’t mean pestering, but in order to learn what’s stopping your target from saying “Yes,” inquire and care about the obstacles they’re seeing. Is it an issue with the budget? Are there no new job opportunities presently available? Was there something you didn’t explain clearly enough? Ask questions in a genuinely curious manner that seeks to evolve from the learnings you gain through this experience.

In fact, studies show that a majority of customers say “no” up to four times before saying “yes,” so in many cases that’s not necessarily their final answer. Let’s face it, saying “no” is easier for most people than putting the work into exploring the “maybe.”

4. Really Listen

Speaking of questions, when you’re asking them, really listen to the other party’s answers. According to Tyreek Moore, Executive Life Coach with Handel Group® and President of HG Sports, listening fully is key to any hard conversation. “Listening without adding judgement, reaction, or making it about you is an extremely powerful skill. If you just keep reflecting back what the person has told you and taking it in, the speaker will dig into deeper layers of truth before your very eyes (even through a Zoom call).” Then, you can use these learnings to put in promises and plans to refine your pitch in future.  ​​​​​

5. Offer Flexible Solutions, Pivot

Once you’ve heard what’s holding your target back, you can offer up solutions. Have an open mind and be flexible in a way that allows you to work with them in order to meet not just your goal, but theirs too. Look for the win-win opportunities. Use language that is collaborative rather than combative. Moore offers, “What we have learned is that every good conversation has a balance of grace and wisdom. The wisdom part is saying the thing you need to communicate: the question or the request. The grace part is the way it’s communicated so that it’s easy to hear.” 

And sometimes there’s just no going around the obstacles, even after you’ve presented solutions. This doesn’t mean the conversation has to end. In the immortal words of Ross Geller: “Pivot!” If this really is your dream company or client, get curious about other projects or opportunities. Expand the horizons of the conversation and you may find a new way forward, whether it’s in the future or from a different angle.

6. Preemptively Address Their Concerns

Practice makes perfect, even when it comes to rejection. As you gain more experience from the times you’ve been told “No,” you’ll be able to identify the potential reasons someone might say it – and you can use that knowledge to your advantage. When seeking an opportunity, preemptively address the problems the other party may point out and explain how or why those won’t be an issue. Being prepared for their objection allows you to remain in control of the conversation and immediately dispel any of their concerns. Once the negatives are out of the way, you can focus on showing them the positives. That’s a surefire way to get the “Yes” you’ve been waiting for.

7.Consider This: A No Was Never Meant To Be A Yes

Stay with us here…what if every no was sacred? If every ‘no’ got you closer to your ultimate ‘yes’. It’s an empowering position to take, and could be the trick to overcoming each “rejection”, shifting you into the right fight and putting power back into your hands.

Navigating a tough conversation where you might be faced with a ‘No’ effectively and powerfully takes practice and, well, more practice. Inner.U CAREER teaches you how to have difficult conversations with everyone in your professional life, using twenty years of proven experience teaching CEOs, executives, parents, students and artists the art of honesty, because when you dare to tell the truth to someone and then want to hear their truth in return, that’s where intimacy, teamwork, leadership, and productivity lives.

Learn to Human Better® and turn yes’ into no’s with Inner.U CAREER.

Popular Culture

Karena Evans Is Changing the Game

At just 24-years-old, Karena Evans is in high demand and taking the world by storm. One of the most booked and busy directors, Evans has had her hands full with both her acting and directing projects. While Evans’ big break came two years ago, the multi-talented Canadian first began gaining traction in 2018. However, like most successful individuals, Evans had a humble start.

Evans first began dabbling in directing a few years ago as an intern for Director X (the Canadian director known for collaborating with artists such as Rihanna, Jay-Z, and Kanye West). Evans was so impressive in her internship, that Director X hired her to work for his company Popprok. From there, Evans began slowly building her resume, and it wasn’t long before her work was noticed across the industry. Evans also began to be recognized for her versatility, when she directed a “Black Lives Matter” commercial for Nike.

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As Evans continued to rise through the ranks, she captured the attention of fellow Toronto native, Drake. In 2018, Drake enlisted the then 22-year-old to direct the music video for his hit single God’s Plan.” The video was a huge success going viral on YouTube and Instagram. Sometimes the video for a song plays a part in propelling the single to more success and that is exactly what happened with “God’s Plan.” The song reached number one on the Billboard Hot 100, and the video itself has received 1.1 billion views, making it one of the most-liked videos on YouTube.

The God’s Plan” music video won ‘Video of the Year’ at the BET Awards, and was also nominated for ‘Video of the Year’ at both the MTV Video Music Awards and the American Music Awards. It’s safe to say that Karena Evans played a role in the success of the video and “God’s Plan” propelled Evans into stardom, gaining Evans praise from the music industry. 

That same year (2018), Evans starred in the indie film titled Firecrackers. The film saw Evans starring alongside actress Michaela Kurimsky, as two teenage girls trying to escape from their hometown. Firecrackers premiered at the 2018 Toronto International Film Festival to positive reviews. It currently has an overall rating of 96% on Rotten Tomatoes.

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With a growing career as both an actress and a director, Evans continued building on her success directing SZA’s video for her song “Garden (Say it Like That).” The music video also starred Donald Glover and has received 17 million views to date.

The success of “Garden” and “God’s Plan” lead to Evans signing with William Morris Entertainment. Later that year, Evans teamed up with Drake again to direct the music videos for “I’m Upset” and “In My Feelings.” The latter featured appearances by Lala Anthony, Phylicia Rashad, and The City Girls. The video sparked the “In My Feelings Challenge,” and has received 214 million views to date. 

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For her work, Evans won ‘Best Director’ at the 2018 iHeartRadio MMVA’s. The young director was also awarded the Prism Prizes Lipset Award for music video direction, making her the first woman in history to ever win that award. 

2019 saw Evans continuing the success that she achieved in 2018. The rising star won the ‘Video Director of the Year’ award at the BET Awards and directed season one of Tinder’s Swipe Night. The show is centered around Tinder users experiencing crazy and borderline apocalyptic adventures. The participants are matched with fellow Tinder users based on the choices made during those adventures. In an interview with Teen Vogue, Evans described why she chose to direct the Swipe Night series.

“I think Tinder has tapped into something really special. They created a scripted show that, above all else, allows its audience to start deeper conversations with who they have matched with. And that’s brilliant.”

The show drew in millions of viewers and was effective in increasing matches by nearly 30  percent. After the success of season one, Evans was signed on to direct season two of Swipe Night. In an interview with TechCrunch, Evans called the experience rewarding.

Karena Evans

Working on Swipe Night was such a fulfilling experience for me. I got to do something that had never been done before and innovate with storytelling to bring a generation of people together. I’m in search of projects that impact, shift, or curate a culture and couldn’t be more excited to return for more.

While 2020 has seen some delay in productions due to the unexpected Coronavirus pandemic, Evans has still been able to enjoy some pretty big success this year. Earlier this year, Evans directed the pilot episode of the extremely popular STARZ series P-Valley. The episode was her directorial television debut. In an interview with Backstage, Evans called her television introduction a “blessing.”

“It was a blessing to be able to have that sort of control as a pilot director, to envision what the world looks like and create that sandbox for the directors who follow to play within. I think it would have been a different sort of challenge for me, in my first time in television, to come in as an episodic director and understand that dynamic. Coming from music videos, where you really do have control from beginning to end, I had to adapt to the world of TV and understand the bigger players that I serve.”

As mentioned earlier in this article, Karena Evans is only 24 years-old. It’s rare to have a resume that extensive at such a young age. In the grand scheme of things, it really wasn’t all that long ago that Evans was interning for Director X. In terms of music videos, Evans is on the same trajectory both age and accomplishment wise as Melina Matsoukas and Hype Williams, both of whom are inspirations to the young director. On the television and movie side, directing P-Valley was a huge deal considering the pilot episode has set the tone for the whole series, and of course, Evans as an actress as well.

While future projects are still being kept under wraps, it’s clear that Karena Evans will be a force to reckon with for years to come.

Popular Culture

Meet Khristina Williams: Founder and CEO of Girls Talks Sports TV

The WNBA has seen numerous advancements over the past few years. Part of that is thanks to the many media outlets and individuals who have dedicated themselves to covering the game 24/7. With the WNBA Finals scheduled to start October 2nd, ONE37pm’s Jael Rucker spoke with Girls Talk Sports TV founder and CEO Khristina Williams about her journey of growing women’s sports, and how she has become a staple of WNBA Coverage.

Khristina Williams

Jael Rucker: You’re the creator of Girls Talk Sports TV, how did that come about?

Khristina Williams: Girls Talk Sports TV is a new digital platform focused on women’s sports—specifically the WNBA. We do sports news, interviews and updates. I started this platform because I wanted to marry my two platforms (sports and journalism) together, and I wanted to give women’s sports visibility and value in the sports industry.

Recognizing how hard it is to break into the industry the “traditional way,” William’s was determined to create a safe space for female journalists to tell the story of female athletes in a unique and creative manner.

Jael: What advice would you give to young women who are looking to break into covering sports non-traditionally?

Khristina: The way that things are happening are changing. Just put out the work. It doesn’t have to be all together, it doesn’t have to be perfect. When I started Girls Talk Sports TV, it wasn’t perfect at all. It still isn’t, every day I’m learning, but for me it was about taking that first step on faith.

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In her journey, Williams has encountered obstacles as a young, female entrepreneur. Through it all, she’s been able to overcome those tough roadblocks that stood in her way. 

Jael: What are some of the challenges you have faced in this industry?

Khristina: Well as a woman— an African-American woman coming into the sports world, you’re gonna have strikes against you. I learned in this business it’s all about building relationships. People connect with a person before they connect with a brand. I consider myself a person that connects with people, and that’s what has helped me grow and get into those big rooms.

Now just a few short years later, Girls Talk Sports TV has reached over 12,000 followers on Instagram, and in addition to being one of the leading voices of WNBA coverage, Khristina has created a new digital series titled Kickin it with Khristina. The show has featured superstar names such as Tasha Cloud and Sue Bird.

Jael: Yourself along with people like Arielle Chambers (Producer/Talent at Bleacher Report and House of Highlights—founder and CEO of HighlightHER) have really helped to grow the game and bring more eyes onto the WNBA. How important is that to you?

Khristina: First of all, shoutout to Arielle! As far as growing the game, as a journalist and media member, that’s my responsibility to amplify the game. I think it’s important to continue to tell these stories. We’ve seen that when people cover the game, ESPN will add more games, ABC will add more games. In order to embrace the WNBA, you have to see the games. In order to see the games, the media has to do their part with increasing visibility.

With more eyes than ever watching the WNBA, more eyes are also on Khristina as she continues to be a trailblazer through her various platforms.

Jael: You’ve become known as being one of the news breakers for the W. Would you consider yourself a “WNBA Insider?”

Khristina: I’m not sure if I consider myself an insider, but I’ll take it;— I work hard! It goes back to what I said earlier about building those real and authentic relationships. By building those relationships, by putting out that consistent work, you build your contacts and your sources. That’s how you get to the next level.

Not bad for a girl who started Girls Talk Sports TV in her bedroom.

Popular Culture

How to Make Money In College

Let me paint a picture for you. You’re halfway into your fall semester and all the money from your hard earned summer job has miraculously disappeared in late night runs to Mcdonalds and you’re suddenly facing a winter full of splitting ramen packets for breakfast, lunch, and dinner. If you’re tired of having cash flow problems but don’t want to fully skip out on your virtual classes, here are 48 ways to make money in college.

1. Join a Work-Study

While probably the easiest of the options, many colleges and universities offer work studies for their students. Those who apply and receive the spots are given an on campus job that works with their schedule, making it way easier, and closer, than a random part time gig at a fast food chain. Some work-studies also come with certain stipends, making life easier for everyone involved. 

2. Become a teaching assistant

Really good at a particular class or subject? Teaching assistant (TA)positions are a great way to work with interesting professors and make money at the same time. Most posts involve menial work like printing and grading papers, but they aren’t nearly as much work as waitressing and provide you with pretty sick money. Most TA positions aren’t advertised, so the best way to get one is by participating in class. If the professors know your name, it’s a start. 

3. Babysit

No, I’m not talking about the freshmen. In any college town, there are always a plethora of children ready to be babysat. And I’ve never met a parent who would turn down a night out without the kids. You can create a profile at to let seeking parents around you know you’re available. This is especially helpful for international students who aren’t allowed jobs with W-9s. 

4. Join Task Rabbit

You don’t need to be a master at any one thing to join Task Rabbit. As long as you’re willing to build IKEA furniture, mow a lawn, or hang some paintings on the wall, this a great way to make easy cash around your schedule. Just sign up, and you’ll be able to complete odd jobs for cash.

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5. Tutor

If you don’t win a coveted TA position, there’s also one on one tutoring. Students around campus and beyond are willing to pay per session for help on single assignments, or larger projects. With how many assignments there are per class, you could rake in some serious cash before the winter break.

6. Give Essay Help

Sometimes college essays are just a little too hard to handle. That’s where you come in. While writing essays for people isn’t ethical, giving help, notes,and edits on already written essays is just what the doctor ordered. If you offer

7. Become An RA

You know what’s better than money? Free housing accommodations. Not only do resident advisors get a monthly paycheck, but since their job is to make sure dorm residence goes smoothly, it’s only fitting that their room and board is absolutely free. 

8. Safe Rides

If you have a car, then driving people home might make you more money than you think. There are requirements to drive for uber, but if you advertise locally, you can make quite a few bucks when darty season starts again. 

9. Writing Center

Are you great at writing essays? Getting a job at the writing center won’t just give you a solid paycheck. It can also give you solid contacts on more work, and help you make a ton of friends along the way.

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10. Work In The Admissions Office

Most colleges and universities hire students to help with recruitment and tours. What better advocates for the school than the students that attend them? Plus, you’d basically get paid to walk from class to class.

11. Model

No, I’m not telling you to become the next Gigi Hadid. But art students find live models extremely helpful in their creative process. Regardless of body type, you can sign up to be a live model, and get paid per session. Just make sure you can stand still for a long, long time. 

12. Set Up For Events

Have any experience hanging banners? Then you might be in luck. There are plenty of campus events that require idle hands for set up. Charging by event is a great way to get paid for taping things up. 

13. Internships

Internships aren’t just for padding your resume. Many name brand internships don’t just offer credit, they also offer competitive pricing. You could earn over minimum wage doing what you already love. 

14. Work Security

This job is less Paul Blart: Mall Cop and more sitting around for hours at a time, but it’s a pretty great gig if you’re worried about keeping on top of your school assignments. Most security positions also let you do your homework, which means you’re basically getting paid per assignment.

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15. Work In The Dining Hall

Not only does a dining hall position give you money, but there’s always the option for free food, which could lower your overall cost of living.

16. Work As A Research Assistant

There are always professors with book or research projects. Joining on as a research assistant can bring in money long after the semester ends. If you work hard enough, you can also get a credit or byline on an academic project. 

17. Become A Dog Walker

If you can walk, or roll, you can do this job. Walking dogs is a great way to get exercise and get paid. Plus, the more dogs, the more cash in your wallet. 

18. Recycle Cans And Bottles

Most states have a cash recyclable program. While it’s a little more work, collecting and returning bottles and cans can have a pretty big payout by the end of the year. 

19. Sell Class Notes

If you have pretty handwriting, then this might be the gig for you. Desperate  or sleepy students will pay extra for great class notes, which means cash and absolutely no work on your part.

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20. Set Up A Thrift Shop

Style or not, people are always looking for clothes. Setting up a thrift store on Etsy or Depop is an easy way to get money for clothes you already own. If you go to other thrift stores and find some gems, you could end up making some serious money.

21. Resell Textbooks

We can all agree textbooks are far too expensive. But if you’ve already purchased those money-sucking manuals, then you have stacks of cash just sitting on your bookshelves. Reselling those books for a smaller fee than the campus bookstore will make you a hit with needy incoming students, especially if you have notes in the margins. 

22. House Sit

House sitting is a great way to get paid to do homework. As long as you aren’t tempted to throw any Project X style parties, house sitting requires very little work, and give you a ton of payoff. 

23. Dog Sit

Great at dog walking? Why not just take them home. You can make double the money dog sitting a cute pup for a night or two. Plus, you get a cuddly companion for the week. Just check with your dorm rules on pets. 

24. Sell Stickers

If there’s one thing college students like, it’s stickers. If you have a working printer, you can sell themed stickers about your college or favorite show.

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25. Work at a Fast Food Restaurant

If your schedule on campus isn’t very intense, getting a normal part-time job might work best for you. Fast food restaurants can be very accommodating about college schedules and still help you make good money quickly.

26. Turn Your Hobby Into A Business

Is there something you do on a daily basis that brings you joy? Whether its playing an instrument, making clothes, or drawing, you can easily turn your hobby into a great business. You have skills! Why not profit off of them? 

27. Write scholarships

Yes, I’m sure if you’re looking for ways to make money, you’ve already considered large scholarships from your school. But did you know that thousands of dollars of scholarship money goes unclaimed every year? There are plenty of extremely specific scholarships that will pay hundreds of dollars. All you have to do is write a short essay!

28. Virtual Assistant

Good at organizing? You can become a virtual assistant for a professor or local business professional. The job requires organizational skills, email capabilities, and a great understanding of scheduling.  

29. Become a Mover

There’s always one new student who manages to bring their entire childhood bedroom to college with them. When it’s time to move out, that’s where you come in. Offering your services as a mover is a great way to make money per room. Plus, anything they decide to leave behind is something you can keep!

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30. Nanny

If you’re willing to babysit the same tyke again and again, then nannying is the part time job for you! You can make double or triple the minimum wage and get a best little friend out of it.

31. Busk

Can you play an instrument or sing? Then busking might be the gig for you. Besides the possibility of becoming the next big thing, busking is a fun way to get paid for an hour of singing on the street. 

32. Ghostwriter

If you’re fine with being the voice behind the curtain, ghostwriting for marketing or student essays can reward your secrecy with some serious cash. 

33. Content Creator

If you already have a large following on social media, then content creator might be the next big step for you. Creators who post ads for specialized content can make tons of funds, and get some sweet sponsored deals in the meantime. 

34. Sell Plasma

While this is one of the more desperate part time jobs, selling your plasma is a great way to get big sums of cash for emergencies. Be careful, plasma selling can also be dangerous for people with medical conditions. Be sure to check with your doctor before signing up for elective treatments.

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35. Have A Bake Sale

This probably won’t work if you don’t have access to an industrial oven, but bake sales work just as well for individuals as they do for groups. A batch of brownies could be the key to your new laptop.

36. Deliver Groceries

If you’re willing to spend a couple of hours trolling through a Kroger, then delivering groceries might be your next big gig. Signing up through apps like InstaCart can give you a plethora of delivery options and a big paycheck based on big deliveries. 

37. Flip Items

Restoring old items, like dorm necessities or furniture, can provide lower income students with great items on the cheap, and give you a new form of income. 

38. Design T-shirts

Does your college have a ton of inside jokes? Then t-shirt designing might make you more money than you think. If you’re just starting, make sure to start small, as its the best way to turn a profit without spending too much on overhead. 

39. Create Resumes

If you’re great at using Adobe Creative Cloud, students and professors alike will pay big money for colorful resumes that make them stand out from the pack.

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40. Brand ambassador

Ever seen a Red Bull girl? That could be you, but for any brand that has ambassador programs on your campus. Becoming a brand ambassador has a lot fewer hours, requires fewer followers than becoming an influencer, and features some great perks.

41. Retail Job

Don’t want to work with food. There are plenty of retail jobs that don’t require experience. While the pay is minimum wage, most shops offer employee discounts. If you work in a campus shop, those discounts can extend to books and campus merch. 

42. Watch Movie Previews

Truly looking for the most bang for your buck? You can make petty cash just by watching movie previews. You can make an account at Inbox Dollars and get paid for every preview you watch and review. 

43. Odd Jobs

While the easiest way to join the gig economy is an app, odd jobs still exist. See an elderly neighbor with an overgrown lawn? There’s your chance. Even better, it might make you a friend. 

44. SAT prep

If you made it to college, then there’s a pretty good chance you did well on a standardized test.  There are plenty of needy high school students looking for a little help of their own. While the high schoolers might not have many funds, their parents are definitely willing to pay whatever it takes for their kids to make it into their dream school.

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45. Start A Blog

Blogging is a great way to talk about your interests and still make some money. This can turn a small hobby into an even bigger money maker.

46. Freelance Write

Publications are always looking for opinion pieces from current students. Publications like the New York Times, the Wall Street Journal, and Teen Vogue have specific landing pages dedicated to young voices. All of them offer payment per article, which means the more you write, the more you make. 

47. Fill Out Online Surveys

You can make money by filling out online surveys. While you have to click a few before the cash starts rolling in, working on several sites consistently can really pay off. You can find paid surveys on Swagbucks Surveys, Survey Junkie, and Branded Surveys.

48. User Testing

If you’re willing to try a ton of different products, user testing might be your key to more cash. allows you to provide customer experiences to brands for a price. This job doesn’t just give you more money. You also get the chance to test drive cool new products.

Whether you’re product testing, dog walking, or just working in the campus library, these college jobs might be the key to a ramen-less future.

Popular Culture

Who Has the Most Followers On TikTok?

If you haven’t heard of Tik Tok, then where have you been all year. While some adults consider the viral dancing app a data stealing time waste, the top creators on the site have managed to rake in a massive following across platforms, leading to sponsorships, collabs, and serious dough for all parties involved. As for the creators with the most followers, this is the current list. 

  1. Charlie D’amelio @charlidamelio (74 million)
  2. Addison Rae @addisonre (52.3 million)
  3. Zach King @zachking (46 million)
  4. Loren Gray @lorengray (45.8 million)
  5. Tik Tok @tiktok (44.2 million)
  6. Riyaz @riyaz.14 (43.0 million)
  7. Spencer Knight @spencerx (39 million)
  8. Michael Le @justmaiko (35 million)
  9. BabyAriel @babyariel (34.4 million)
  10. Will Smith @willsmith (32.0 million)
  11. Faisal Shaikh @mr_faisu_07 (31.8 million)
  12. Dixie D’Amelio @dixiedamelio (31.1 million)
  13. Brent Rivera @brentrivera (30.9 million)
  14. Jason Derulo @jasonderulo (29.9 million)
  15. Arishafa Khan @_arishfakhan_ (28.4 million)
  16. Jannat Zubair Rahmani (28.0 million)
  17. Nisha Guragain @nishaguragain (28.0 million)
  18. Gil Croes @gilmhercroes (28.0 million)
  19. Dwayne “The Rock” Johnson (27.6 million)
  20. JoJo Siwa @jojosiwa (26.7 million)
<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6850188304269282566\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@charlidamelio\" href=\"\">@charlidamelio</a> <p>surgery is done and i am so beyond excited that i was finally able to fix my breathing!!!!! and soon i will be able to be in dance classes again!!! ?</p> <a target=\"_blank\" title=\"\u266c original sound - sunrisemusic\" href=\"\">\u266c original sound - sunrisemusic</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "1. Charli D\u2019Amelio @charlidamelio", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
1. Charli D’Amelio @charlidamelio

While not a household name, Charli D’Amelio’s fame has been a quick and incredible rise, the Tik Tok personality posted her first video in 2019 and has quickly become of its most famous stars. As of July 2020, the dancer was not only Tik Tok’s most-followed account but has been recognized by brands and news outlets alike as the most representative of the brand. D’Amelio is 16 years old, a part of generation-z, and by all accounts and purposes, she still desires to be a normal kid. And her fame has spread far beyond the app. She’s been invited to dance at the NBA All-Star game, starred in a Super Bowl Commercial and Tik Tok dance with the legendary Jennifer Lopez, and even been signed to famous talent agency UTA.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6852780329254653190\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@addisonre\" href=\"\">@addisonre</a> <p>@lucyyparsons</p> <a target=\"_blank\" title=\"\u266c leave em alone - babythecreator\" href=\"\">\u266c leave em alone - babythecreator</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "2. Addison Rae @addisonre", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
2. Addison Rae @addisonre

Second to D’Amelio is Addison Rae. A competitive dancer from childhood, Rae joined Tik Tok in 2019 and received over 80,000 likes on her first dance video. She was also an inaugural member of the Hype House, a communal living space for social media influencers to collaborate easier. In 2020, Rae debuted a Spotify podcast with her mother, called Mama Knows Best.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6851958420715752710\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@zachking\" href=\"\">@zachking</a> <p>Anybody else have this little problem? <a title=\"weird\" target=\"_blank\" href=\"\">##weird</a> <a title=\"magic\" target=\"_blank\" href=\"\">##magic</a></p> <a target=\"_blank\" title=\"\u266c original sound - zachking\" href=\"\">\u266c original sound - zachking</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "3. Zach King @zachking", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
3. Zach King @zachking

While this Tik Tok star didn’t start on the app, his high profiles on social media sites like Instagram and Vine have made his star rise. Known for his “magical” filmmaking, King used film and CGI to edit his videos into magical illusions. While he got his start on Youtube, King’s transition from Vine to Tik Tok went even better for the creator, with King becoming the third most followed individual on the app.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853837371096550662\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@lorengray\" href=\"\">@lorengray</a> <p>imma magician ? @elfyeah <a title=\"elfmagicact\" target=\"_blank\" href=\"\">##ElfMagicAct</a> <a title=\"elfambassador\" target=\"_blank\" href=\"\">##elfambassador</a> <a title=\"ad\" target=\"_blank\" href=\"\">##ad</a></p> <a target=\"_blank\" title=\"\u266c Magic Act (e.l.f.) feat Poreless Putty - M. Maggie, Tie Hixton\" href=\"\">\u266c Magic Act (e.l.f.) feat Poreless Putty - M. Maggie, Tie Hixton</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "4. Loren Gray @lorengray", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
4. Loren Gray @lorengray

Known for her signature, icy blond look, Loren Gray is the fourth highest followed tik tok personality. Gray first became popular on the app musically, where creators filmed themselves lipsyncing at high speeds to popular tunes. Using cross-platform growth on Instagram and Youtube, Gray quickly gained popularity in LA and beyond. Before Charli D’Amelio and Addison Rae, she was the most followed person on Tik Tok.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6841222912318475526\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@tiktok\" href=\"\">@tiktok</a> <p>Happy Pride Month! Introducing our lovely 25 TikTok Trailblazers to celebrate <a title=\"mypride\" target=\"_blank\" href=\"\">##mypride</a></p> <a target=\"_blank\" title=\"\u266c original sound - tiktok\" href=\"\">\u266c original sound - tiktok</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "5. Tik Tok @tiktok", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
5. Tik Tok @tiktok

It only makes sense that Tik Tok’s own support account is one of the highest followed. While the video app uses its own account to spread helpful tips and announcements, it also uses its incredibly large platform to highlight special events and creators. During quarantine, Tik Tok and its biggest users have hosted several virtual events, like Pride, Prom, Graduation, and more.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6843858572330274049\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@riyaz.14\" href=\"\">@riyaz.14</a> <p>?\u2764\ufe0f <a title=\"duetwithriyaz\" target=\"_blank\" href=\"\">##duetwithriyaz</a> <a title=\"riyaz\" target=\"_blank\" href=\"\">##riyaz</a></p> <a target=\"_blank\" title=\"\u266c Hulara-Ishara Akh Da - J Star\" href=\"\">\u266c Hulara-Ishara Akh Da - J Star</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "6. Riyaz Ali @riyaz.14", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
6. Riyaz Ali @riyaz.14

Riyaz Ali is an Indian media personality and entertainer known for his lip-syncing videos. Born in 2003, the 16-year-old has quickly risen in the ranks, not just as an entertainer, but as a fashion blogger as well. His videos average millions of views on every post.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853583217832889605\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@spencerx\" href=\"\">@spencerx</a> <p>How a beatboxer works out ???</p> <a target=\"_blank\" title=\"\u266c original sound - spencerx\" href=\"\">\u266c original sound - spencerx</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "7. Spencer Polanco Knight @spencerx", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
7. Spencer Polanco Knight @spencerx

This Tik Tok star is a professional beatboxer, who uses his vocal skill to make specialty sounds and videos on the app. Before Tik Tok, he was featured in the top 20 of the American Beatbox Championship. Known as Spencer X, his frequent collaborations and public performances have made the musician go viral, propelling his fame to colossal levels.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853079310530612486\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@justmaiko\" href=\"\">@justmaiko</a> <p>she got hips?? @analisseworld</p> <a target=\"_blank\" title=\"\u266c gtfo of my TKN - goalsounds\" href=\"\">\u266c gtfo of my TKN - goalsounds</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "8. Michael Le @justmaiko", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
8. Michael Le @justmaiko

This twenty-year-old is known for more than just his fly dance moves, but for his incredible fashion sense as well. As a viral choreography on Tik Tok, Michael Le is the eighth most popular Tik Tok creator. While not a household name, the dancer is a big part of the Tik Tok ecosystem. He’s even a part of the Shluv house, another viral content house making waves in LA.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6851319426944421126\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@babyariel\" href=\"\">@babyariel</a> <p>jacob always plays guitar while i do my makeup and its my favorite thing ever</p> <a target=\"_blank\" title=\"\u266c original sound - babyariel\" href=\"\">\u266c original sound - babyariel</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "9. BabyAriel @babyariel", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
9. BabyAriel @babyariel

​​​​​Another musically alum, Baby Ariel is a moniker for Ariel Rebecca Martin, a popular American singer, and social media personality. As one of musically top stars, Ariel was featured in publications like Forbes, People Magazine, GMA, and Time’s 2017 most influential people on the internet.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6851282459523419397\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@willsmith\" href=\"\">@willsmith</a> <p>ME: / 2020: ? @maxymaxmax</p> <a target=\"_blank\" title=\"\u266c original sound - willsmith\" href=\"\">\u266c original sound - willsmith</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "10. Will Smith @willsmith", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
10. Will Smith @willsmith

Yes, you read that right. The former Fresh Prince of Bel-Air and residential bad boy has found a new on screen home in Tik Tok. When not starring in Hollywood blockbusters, Smith uses the app to post behind the scenes looks at his life, home, and family.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6843419550483025154\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mr_faisu_07\" href=\"\">@mr_faisu_07</a> <p>? <a title=\"faisusquad\" target=\"_blank\" href=\"\">##faisusquad</a></p> <a target=\"_blank\" title=\"\u266c original sound - Pritam Jadhav\" href=\"\">\u266c original sound - Pritam Jadhav</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "11. Faisal Shaikh @mr_faisu_07", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
11. Faisal Shaikh @mr_faisu_07

This Indian model is known for his viral comedy and lip syncing videos. The actor is known to post up to 6 videos a day, each of them drawing millions of views in minutes.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853451021277072646\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@dixiedamelio\" href=\"\">@dixiedamelio</a> <p><a title=\"duet\" target=\"_blank\" href=\"\">##duet</a> with @alejandrozario go @kiocyrrr</p> <a target=\"_blank\" title=\"\u266c Bruh - Hovey Benjamin\" href=\"\">\u266c Bruh - Hovey Benjamin</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "12. Dixie D\u2019Amelio @dixiedamelio", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
12. Dixie D’Amelio @dixiedamelio

No you’re not seeing double. Two of the top twenty Tik Tok stars are related. While Dixie D’Amelio was first known as Charlie D’Amelio older sister, this 18 year old is a star in her own right. In 2020, she released a single titled, Be Happy, detailing her struggles with mental health,  which had its own viral moment on Tik Tok.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853903086981811461\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@brentrivera\" href=\"\">@brentrivera</a> <p>Just being a good big brother ? @lexibrookerivera</p> <a target=\"_blank\" title=\"\u266c original sound - brentrivera\" href=\"\">\u266c original sound - brentrivera</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "13. Brent Rivera @brentrivera", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
13. Brent Rivera @brentrivera

This American Viner has fully taken on the mantle of continual Tik Tok star. Known for his unique brand of short clip comey, he ranks at number 13 of Tik Tok’s top followed stars. Not one to be just about jokes, Rivera is also known for his creation of Amp Studios, a talent incubator meant to create the next viral social media stars.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6850188304269282566\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@charlidamelio\" href=\"\">@charlidamelio</a> <p>surgery is done and i am so beyond excited that i was finally able to fix my breathing!!!!! and soon i will be able to be in dance classes again!!! ?</p> <a target=\"_blank\" title=\"\u266c original sound - sunrisemusic\" href=\"\">\u266c original sound - sunrisemusic</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "1. Charli D\u2019Amelio @charlidamelio", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
14. Jason Derulo @jasonderulo

While it took the novel coronavirus outbreak for this singer to truly commit to Tik Tok, Jason Derulo has accepted the challenge. Constantly praised for his innovative if incredibly professional shot clips, the singer has gotten more than his fair share of viral moments on the app. His single Savage Love, went viral for its Tik Tok dance challenge, shooting it to the top of the charts.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6843812042764324098\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@_arishfakhan_\" href=\"\">@_arishfakhan_</a> <p>Sahi kaha na?\u2764\ufe0f <a title=\"arishfakhan\" target=\"_blank\" href=\"\">##arishfakhan</a> <a title=\"duetwitharishfa\" target=\"_blank\" href=\"\">##duetwitharishfa</a> <a title=\"emotional\" target=\"_blank\" href=\"\">##emotional</a></p> <a target=\"_blank\" title=\"\u266c original sound - its_ankit_sharma__dance2\" href=\"\">\u266c original sound - its_ankit_sharma__dance2</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "15. Arishfa Khan\t@_arishfakhan_", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
15. Arishfa Khan @_arishfakhan_

This popular Indian actor has spent her entire life preparing for this role. A child actress who has been in the industry for over 9 years, Khan has since developed her online presence to include fashion, beauty, and music. Her recent songs collaborate with other fellow Indian Tik Tok stars, and rake in the views. Her latest hit Yaara, has over 200 million views on Youtube alone.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6841877135196638466\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@jannat_zubair29\" href=\"\">@jannat_zubair29</a> <p></p> <a target=\"_blank\" title=\"\u266c original sound - maninder_mani01\" href=\"\">\u266c original sound - maninder_mani01</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "16. Jannat Zubair Rahmani", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
16. Jannat Zubair Rahmani

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6843334067988040962\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@nishaguragain\" href=\"\">@nishaguragain</a> <p>Wo bhi gya ?<a title=\"nishaguragainfam\" target=\"_blank\" href=\"\">##nishaguragainfam</a> <a title=\"fantastic3\" target=\"_blank\" href=\"\">##fantastic3</a> <a title=\"tiktokindia\" target=\"_blank\" href=\"\">##tiktokindia</a></p> <a target=\"_blank\" title=\"\u266c original sound - \u092d\u094b\u0932\u0947 \u0915\u093e \u0932\u093e\u0921\u093c\u0932\u093e \u2764\ufe0f?\" href=\"\u092d\u094b\u0932\u0947-\u0915\u093e-\u0932\u093e\u0921\u093c\u0932\u093e-\u2764\ufe0f?-6733088720578185986\">\u266c original sound - \u092d\u094b\u0932\u0947 \u0915\u093e \u0932\u093e\u0921\u093c\u0932\u093e \u2764\ufe0f?</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "17. Nisha Guragain @nishaguragain", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
17. Nisha Guragain @nishaguragain

This model and influencer is a rising star on Indian tik tok. Her appearance in several popular Hindi songs skyrocketed her fame, raising her platform to number 17 in Tik Tok’s ranks.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853937400431856902\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@gilmhercroes\" href=\"\">@gilmhercroes</a> <p>i\u2019ll be back tmrw love y\u2019all</p> <a target=\"_blank\" title=\"\u266c alors on danse remix - itsabigbigsecret\" href=\"\">\u266c alors on danse remix - itsabigbigsecret</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "18. Gilmher Croes @gilmhercroes", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
18. Gilmher Croes @gilmhercroes

This Aruban model is known for his striking blonde hair and charming Tik Tok Videos. With over 28 million followers, his lipsyncing videos are certified toppers on the for you page.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6829267836783971589\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@therock\" href=\"\">@therock</a> <p>First step. First rep. Repeat.Fresh #<a title=\"projectrock\" target=\"_blank\" href=\"\">#ProjectRock </a>in my bio to motivate you #<a title=\"throughthework??\" target=\"_blank\" href=\"\">#ThroughTheWork??</a></p> <a target=\"_blank\" title=\"\u266c ROCKSTAR - DaBaby, Roddy Ricch\" href=\"\">\u266c ROCKSTAR - DaBaby, Roddy Ricch</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "19. Dwayne \u201cThe Rock\u201d Johnson", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
19. Dwayne “The Rock” Johnson

This famous wrestler has more than defeated the new challenger of Tik Tok. More than just another social media app to post updates, The Rock uses his Tik Tok to uplift other viral videos on the app, and feature his daughters in clips sure to bring a smile to your face.

<code>": "<blockquote class=\"tiktok-embed\" cite=\"\" data-video-id=\"6853931742286449925\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@itsjojosiwa\" href=\"\">@itsjojosiwa</a> <p>I WON BUT JUST BARELY.........</p> <a target=\"_blank\" title=\"\u266c original sound - hollymichele._\" href=\"\">\u266c original sound - hollymichele._</a> </section> </blockquote> <script async src=\"\"></script>", "hed": "20. JoJo Siwa @jojosiwa", "subhed": "", "buttonText": "", "buttonUrl": "", "dropCase": false, "mediaId": null, "jwplayer": ""</code>
20. JoJo Siwa @jojosiwa

Last but certainly not least, JoJo Siwa is one of the most popular American celebrities on Tik Tok today. Not only does she have a Nickelodeon empire, but the growing teen uses her social media presence to constantly spread her wacky brand of comedy around. A recent Tik Tok of Siwa participating in the Wipe trend out of her signature style went viral, even trending across social media platforms.

Popular Culture

TikTok Talks: Autumn Klein Talks Being a Professional Dancer on TikTok

In this episode of TikTok Talks, Mike Boyd speaks with professional dancer Autumn Klein about her rise on TikTok and dancing on the platform generally. Hip hop dances are a super popular trend on TikTok. Still, Autumn Klein—a professionally trained ballet dancer—is tuned into the dance culture on TikTok far beyond just the usual trends.

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Autumn got her start in way back in 2017, while she was recovering following a significant injury and surgery. Following the surgery, Autumn was unsure if she would ever be able to dance again. “I realized I was going to go crazy if I didn’t have any creative outlet for that long of a period, especially with so much uncertainty. So I downloaded, and I started editing my own videos to put on Instagram, and I just started getting lots of views on, and it got me hooked. And I realized, there’s no ballet on this app.” The lack of professional dancers on a platform like was a perfect white space for Autumn to fill.

“I never saw another professional American dancer on musically the entire time,” she says, before adding, “The best time to get people interested in classical arts is when they’re young. Because usually if you don’t—you’re not exposed to ballet as a young person, you’re not going to buy a ticket as an adult. So the fact that the audience was growing really fast and it just felt like I could do something and expose them to something I really love that they might never see otherwise, it just, it got me really invested, and it’s… I’ve just kept going.” The days of 2017 were a long time ago. Autumn (her TikTok handle is @askdance) has since amassed 2.4 million followers on the platform, delivering to her fans everything from dance tutorials to skits that rely on video editing.

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Autumn also has some advice for young creators on how to grow on the platform: “I would say the best advice I got that I always tell people is just make content, make everything you can think of. Even if there’s that little voice, it’s like, ‘this could be really terrible’. It could be really terrible. Some of what you make will be terrible. And later on, you’ll be like, why did I make that? That was bad, but the process of creating and going through figuring out how you can change your ideas into a video, even if you can’t really actuate it in the beginning, it’s a learning process. You’re going to get better. You’re going to develop your voice.” 

Boyd and Autumn cover a lot more ground in this interview. They chat about the differences between Instagram and TikTok, her process for producing videos, and some of her favorite dance accounts on the platform. She also has some very sage advice: “If you’re just doing something to be famous, you’re going to get burnt out.”

There are so many more gems in this interview than could be covered here, so if you’d like to learn more about Autumn, make sure to watch the full interview! And also, keep your eyes on all of ONE37pm’s social channels (and Youtube) in the coming weeks, as Autumn’s interview is just one of many TikTok Talks we will be conducting with successful (and up and coming) TikTokkers.

Popular Culture

TikTok Talks: Brooke Bridges on Making a Living Through Social Media

In this episode of ONE37pm’s new series, TikTok Talks, Mike Boyd speaks with Brooke Bridges about her rise on the platform and her best advice for creators just starting. With a whopping 2 million followers on TikTok, Brooke produces a wide array of content for the platform, everything from dance trends to prank videos. She’s keenly tuned into the trending topics and themes on TikTok, and thus provides keen insight into the best ways to help build your personal account.

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She first started producing content for the platform when it was still but prefers the contemporary version. “I like that it’s Tik Tok now though because it’s more creative, and you can do literally anything and just like express yourself through a video,” she says. Mike asks her if she has any advice for those starting, and she drops a couple of dimes: “Be consistent. If you post at least one video a day, the algorithm will pick it up and… You only need one viral video. So at the beginning, don’t be discouraged if you don’t get lots of likes or lots of views, because if you post consistently, those likes and those views will come eventually.” And if this advice wasn’t enough, she goes on to say: “If you’re creating original content and just being true to yourself… not making videos for the views, make videos that you genuinely like. If you love fashion, make fashion videos, if you love pranking people, prank people. Because authenticity is the most important thing.”

Aside from her specific advice for posting on the platform, Brooke also shares with Mike how she uses the trending features on the app to keep her content high-performing. “Yeah, but I think hashtags are great, especially when Tik Tok gives you the trending hashtags. I feel like it helps new creators to kind of get a start on the platform. If you’re struggling with what kind of content to post, it kind of gives you an idea of what you could post,” she says. But it’s important not to go crazy with the hashtags. As far as concreter hashtag advice goes, Brooke offers: “I like to use the top hashtags if I can. It’s really important to use hashtags that are relevant to your video. I don’t like it when I see spammy captions with just hashtags just to hashtag them. I usually typically do 3-4 hashtags in a video if they’re relating to the video.”

Brooke’s interview is just one of many Tik Tok Talks that will be launching in the coming weeks. If you’re looking to hear more from successful (and up and coming) Tik Tokkers, make sure to check out all of ONE37pm’s social channels (and Youtube) to stay up to date.

Popular Culture

TikTok Talks: Adam Rose On His Content Process, Bugs Bunny and His Signature Blue Cardigan

Tik Tok Talks, a brand new series from ONE37pm, allows fans to hear advice from up and coming Tik Tokkers. In this episode, ONE37pm’s own SmooveGuyO (Omari White) speaks with actor/Tik Tok tycoon Adam Rose. Rose has amassed a whopping 1 million fans on the platform and shares with Omari his process for developing good content and how he creates at such a massive scale.

Known for his work on shows like L.A.’s Finest and Veronica Mars, the actor/Tik Tok sensation certainly possesses unique insight into the best strategies for building one’s social following. And although he mainly addresses growth on Tik Tok, his advice is beneficial for anyone trying to expand on a digital platform.

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He tells Omari about how he first became engaged with the app. “I saw, you know, The Rock was on there, and Kevin Hart got on there, and I just started realizing, okay, like now that all these celebrities are getting on there, I realize it’s a platform that probably everybody’s going to be on in a year or two. So why don’t I go on there now? Maybe I can kind of like beat the rush a little bit,” Rose said.

And he certainly did. With a massive 1 million fans and a combined 32.7 million likes on his page, Rose’ early bird gets the worm mentality paid off. 

Rose also shares his best advice for those just starting on Tik Tok. “I’ve actually been hit up a lot by my friends recently about jumping on Tik Tok. And what I usually tell them is to spend at least like 20 minutes every day going through, scrolling through their “for you” page to be familiar—to get familiar with the trends and also just like the language of the app and the way, you know, what does well, what doesn’t. And also just like, there’s a culture that exists on Tik Tok that, if you haven’t been on Tik Tok, you don’t really understand or know about.,” he says. To produce good content, you have to follow the platform’s whole cultural landscape. He adds some tangible advice as well: “Then beyond that, after they do that for like a week, I tell them to start posting. And if they’re really trying to grow on the platform, I recommend posting like three to five times a day.” You never know what will go viral, so the volume method is best.

Adam also spends a lot of time on the app’s explore page, which gives him an opportunity to see what hashtags are bubbling up before they pop. He’s been doing “Accurate Ratings” videos for a while now, and the “Rate Things” trend recently started to blow up. “Basically what I’m saying is I’m starting lots of trends. Everybody’s going to be wearing a cardigan soon. I’m just saying, I’m just saying,” he jokes.

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The duo closes the interview with some rapid-fire questions, many of which have Rose stumped. Rose loves classic cartoons, prefers shopping for clothes in-person to online, and ultimately can’t decide which sportswear giant he prefers (“I consider Adidas to be a more practical sports shoe. But, Nike’s are more fashionable, right?”). 

Adam’s interview is just one of many Tik Tok Talks coming down the pipeline in the next few weeks. Make sure to keep an eye on all of ONE37pm’s social channels (and Youtube!) as we continue to share advice from influencers straight to the fans.