Tiffany and Co. is Selling CryptoPunk Diamond Necklaces for $50k

The iconic American jewelry Brand Tiffany and Co. recently unveiled a collection of diamond-studded CryptoPunks pendants.

The collection of diamond pendants is exclusively available for CryptoPunk NFT owners to purchase, and is limited to 250 editions. Given the fact that there are 10,000 CryptoPunks, getting your hands on a customized necklace will be difficult even if you own a Punk.

They will be available to buy for 30 Ethereum (ETH), which is approximately $50,000. On top of the iced-out necklace, that $50,000 will get you a one-of-one NFT of your diamond studded CryptoPunk.

If Tiffany and Co. happens to sell out the collection, they will earn around $12 million. Even more revenue-creating opportunity comes in the form of royalties, which will be made for every sale of the thrown-in NFT of the necklace.

Communities within NFT Twitter have gathered to express their disliking of the high price tag. While it is extremely expensive, Tiffany and Co. is known as a luxury brand and has sold jewelry far pricier than $50,000.

Why is Tiffany and Co. Interested in Making the Necklaces?

The jewelry company’s initial touchpoint in the world of NFTs started with their NFTiff initiative. At the helm of the enterprise is Alexandre Arnault, Tiffany and Co.’s Executive Vice President of Product and Communications.

NFTiff – a clever play on words with brand’s name Tiffany and Co. – is focusing on the intersectionality between jewelry and Web3. Arnault has been entrenched in NFT culture and happens to own a punk himself. The first NFTiffs are going to be these short-supply CryptoPunk necklaces.

Arnault has been teasing his supporters on Twitter for a while, by occasionally posting images of his diamond-studded punk, CryptoPunk #3167.

The NFTiff CryptoPunks will be available for purchase here on August 5th. Buying one would contribute to the bigger picture of NFTs: creating physical entities from digital art.

Sports Strength

Remembering Virgil Abloh’s Biggest Moments In Sports

Early Sunday afternoon (Nov. 29th), the news of iconic fashion designer Virgil Abloh’s sudden passing became the topic of conversation and inspired tributes from all over the world. The 41-year-old Chicagoan rose to prominence as the founder of the streetwear company Off-White before becoming the head of Louis Vuitton’s menswear department in 2018. In doing so, Abloh made a name for himself by not only thriving in fashion but by successfully bringing his high sense of taste and creativity into other worlds via collaborations that created defining moments.

Down below are some of Abloh’s biggest moments in sports.

Serena Williams enlists Abloh to make a statement with her new outfit at the 2019 French Open

Although the pair had worked together before, the 2019 French Open was the most significant moment between Abloh and Williams. After sparking controversy because of her outfit at the previous year’s French Open (Williams donned a “Black-Panther”-inspired catsuit meant to surpass blood clots following the birth of her daughter), Williams reconnected with Abloh to make a bigger statement with her outfit this time around.

Stepping onto the court in a black and white Off-White two-piece outfit with “Mother, Champion, Queen, and Goddess” labeled across it, Williams silenced her critics by advancing out of the first round.

Abloh recreates Air Jordan 1’s to begin his relationship with Nike/Jordan Brand

Although Abloh boasts a long resume full of massive achievements, the start of his relationship with Nike confirmed he had arrived. In 2017, Nike asked the Off-White founder to collaborate with them on a project called “The Ten,” in which Abloh redesigned ten of the company’s most popular sneakers.

Abloh’s redesign of the original Air Jordan 1’s became a massive cultural moment across sports and fashion, and its impact is still felt today. Besides being an all-time commercial success, the Off-White Air Jordan 1’s have been worn by Drake, Naomi Campbell, and Roger Federer, amongst many celebrities.

Louis Vuitton partners with the NBA and celebrates at Madison Square Garden

Two years into his stint as Louis Vuitton’s artistic director for their menswear, Abloh had the chance to showcase his love for basketball when the fashion giant partnered up with the NBA in November of 2020. In addition to designing several NBA-inspired pieces, Louis Vuitton would also create the league’s championship-holding case.

Abloh and Louis Vuitton veiled their new partnership center court at Madison Square Garden to celebrate this joyous occasion.

Abloh and Nike releases World-Cup inspired collaboration

While Abloh initially made his inroads in the sporting world because of his passion for basketball and skateboarding, the proud Chicago, IL native also appreciated the sport of futbol. Leading up to the 2018 World Cup, Abloh’s Off-White label and Nike Football released their 1990’s inspired “Football, Mon Amour” collection.

“You know, I’ve been playing football since I was eight years old,” Abloh said in an interview three years ago. “It all comes from sport. I was one of those kids in high school that played every sport. I didn’t look at sport as individual games— everything was just a skill to learn and get better at. Football is probably the sport that I played the most all the way up through to college.”

Sports Strength

Dennis Calvero Explains How He Designed The Arizona Coyotes’ New Collection

Over the years, fashion and design have become an increasingly big part of sports. Whether we’re discussing your favorite team’s logo, every league’s set of jerseys, or which shoes athletes are wearing, branding has always had a place in the world of sports. Accordingly, it’s not a surprise that more leagues are investing additional resources into that lane.

Across professional sports teams and leagues who are looking for ways to make their brands more popular; the NHL’s Arizona Coyotes are leading this revolution. In recent months, the Western Conference competitor has found themselves at the branding vanguard in their efforts to not only highlight their player’s fashion taste and personality on social media but make merchandise that tells the story of their home state. And for that, the Coyotes turned to no other than Dennis Calvero, the designer of their new streetwear collection.

Calvero, a proud Los Angeles, CA native, is an experienced streetwear designer who has thrived in the world of fashion, ranging between launching and selling brands such as Crooks & Castles and, at one point, was the Design Director of Mark Ecko Enterprises. Alongside being a huge sports fan, Calvero has a great understanding of how branding in sports works, and that’s regardless of a team’s success.

Dennis Calvero

ONE37pm had the chance to connect with Calvero to discuss the Coyotes’ new collection, the evolution of branding in sports, and much more!

ONE37pm: When thinking about this opportunity to design the Coyotes’ new collection, what made it unique?

Calvero: There were a couple of reasons why. After I sold Crooks & Castles, I’d been consulting for a few brands, mainly in the gaming and fashion industries. But then my guy Will Headings connected me with the Meruelo’s (ownership family of the Coyotes), and they began telling me about the properties they owned and their vision.

Working in sports is not entirely new to me as I’ve done stuff through Crooks and Castles with the NBA for the Los Angeles Lakers and the Clippers and MLB for the [Los Angeles] Dodgers, but I had never directly worked with a team on anything solely for their brand. And at this point in my career, it made for an exciting opportunity. Plus, I’ve always liked the teams out of Arizona (smiles).

ONE37pm: As sports fans, we have a deep understanding of branding through jerseys, logos, etc. but it hasn’t resonated with us as much with the NHL. Can the league change that?

Calvero: They definitely can. Even though here in America, most sports fans aren’t used to that with the NHL, I was able to see it up close in Montreal, CA, because of my Crooks & Castles partners that were based up there and love hockey. I’ve met plenty of hockey players who embraced my brand and style of fashion, and whenever we speak more about it, they simply express their love for fashion and how they explore more of it due to their success.

When it’s all said and done, some hockey players see what NBA and NFL players can do about showing off their drip, and they love it. So this is the right time for the NHL to embrace that, and they’re beginning to all across the board.

Arizona Coyotes

ONE37pm: Outside of whatever happens on the court, field, or ice, today’s era of sports branding places a great emphasis on capturing the spirit of their hometown and state. What has inspired that change?

Calvero: It’s simply a matter of recognizing where you’re from and making the pieces everyday people could wear when they feel like it. Granted, in some instances, like with me here in Arizona, the weather is consistently the same because it’s hot [laughs], but you think beyond that. I began looking at logos and what was happening all around and found deeper meanings to things that helped me create the pieces in this collection.

ONE37pm: So along with that, is it easier these days to create those pieces regardless of the team’s success? Because some fans won’t wear any kind of merchandise if the team isn’t good [laughs].

Calvero: That’s a good question. While everything you said is true, I always focused on making the consumer attracted to the piece because of what it is. That’s the difference. If someone sees a work of mine and it looks good, there’s a chance they won’t care about that team, and their success or failure, because if it looks good to them, that’s all that matters.

The same can be said for teams that the public isn’t familiar with too. In the end, successful branding will work regardless of what happens with the players.

Style What To Buy

Work vs Play: Skate and Clothing Brand ICECREAM Reveals Its Fall 2021 Collection

Under the umbrella of Pharrell Williams and his ‘Billionaire Boys Club’ fashion brand, ICECREAM has officially released its apparel collection for the Fall of 2021.

The work vs. play motto of this new drop makes it more than just your everyday streetwear. You’ll be able to treat yourself to classic mid-90’s athletic skate pieces that include jersey t-shirts and nylon shorts with psychedelic designs, as well as a few more pragmatic styled pieces like flight jackets, flannel shirts with elbow patches, and cargo pants.

The Lede Company
Harlem-based Rapper THOTO shows off some the psychedelic designs that are heavily featured in the skate brand’s new Fall collection

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Highlighting the fresh collection for the upcoming months of autumn are two new denim pant silhouettes as well. Meant to offer a variety of options that complement style and utility while skating, the ‘Chocolate’ pair offers a slim leg pant fit, while ‘Strawberry’ is more of a straight leg pant fit.

The Lede Company
New York City Fashion Designer Dandy models in a fresh fit from the ICECREAM Fall 2021 collection


A couple of rising influencers featured in the ICECREAM Fall 2021 lookbook include Harlem-based rapper THOTO, who is signed to A$AP Rocky’s ‘A$AP WORLDWIDE’ record label, and New York fashion designer Dandy.

The Lede Company
Fashion Designer Dandy (left) and rapper THOTO (right) model together in the ICECREAM Fall 2021 Collection


The ICECREAM Fall 2021 collection will be available for purchase at the brand’s New York and Miami stores, as well as at their online store.

The Lede Company

There is a lot to be excited about when it comes to this particular ICECREAM FALL 2021 collection—my personal favorite piece from the collection itself happens to be the psychedelic shorts. Definitely stay tuned for more buzz in regards to this drop, as I wouldn’t be surprised if it did really well.


Style What To Buy

3 TikTok Athletes Show Off Their Best Fits For Shooting Hoops To Crazy Stunts

There are certain fashion staples that will never go out of style. One of those is athletic apparel. Convenient, comfy, and stylish, athletic clothes are an instant go-to for all of your casual needs and events, and can even be dressed up for more formal occasions. With TikTok now being a major platform for showcasing style, we teamed up once again with a couple of our favorite creators to show you a variety of athletic trends, found exclusively through JD Sports Global Access. Take a look below.

First up is TikTok content creator wes_pres. The 21-year-old Houston native knows a thing or two about athletic wear as a professional parkour athlete and stuntman. Mobility is important when it comes to any athletic activity, and Wes shows off his stunt moves while rocking a striped Supply and Demand t-shirt, matching shorts, and Champion sneakers. All three are great pickups that you can mix and match with various pieces in your closet.


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Next up we have Lain Van Ogle, a highly skilled biker that also understands the importance of comfort while being active. As he gets ready to go on yet another biking adventure, Lain sports a pair of Champion Relay 21 sneakers built for the trail. Having a wide assortment of sneakers for different activities is important, and the Champion 21s are a solid addition whether you are biking, running, or anything in between.


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Last but not least, we have professional skimboarder Amber Torrealba. While skimboarding is her main title, Torrealba is a versatile athlete that can dominate multiple sports – including basketball. Here she takes the court to show off her Nike Futura cami tank, Nike Air essentials crossbody bag, alongside her Nike cargo pants. You don’t need to be a “baller” to achieve this look, and both the pants and tank are versatile enough to be worn indoors and outdoors. You can never go wrong with sporty and comfy.


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