There’s a new angle to the long-held debate of who is the G.O.A.T.— LeBron James or Michael Jordan. Fans and haters of both legendary athletes have vehemently argued about everything from their stats on the court to who has the best sneakers to which one has delivered the better Space Jam. Now folks can offer their opinions on which baller has delivered the best tequila. Next month, MJ’s Cincoro Tequila and Bron’s Lobos 1707 Tequila will go up against each other for the title of “Best Tequila Reposado.” Unlike with most of the other debates that involve Jordan and LeBron, these two aren’t the only ones competing for the top spot in the tequila game. There are several other celebrities who own tequila brands that are aiming to be the people’s champ.
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Tequila is one of the most popular spirits in the world, so there’s no surprise that its popularity has caught the attention of celebrity investors and entrepreneurs. There is a growing number of celebrity owned tequilas founded and funded by moguls in entertainment, international pop stars and iconic athletes.
While some celebrities have simply lent their names to a tequila brand, others have been so heavily involved in the production process that they’ve collaborated with the distillers to create unique flavor profiles. It’s easy to assume that as the popularity of tequila continues to grow, more and more celebrities will get involved in the tequila business. Your favorite celeb may even be next to release a brand of tequila. Until then, you can just drink responsibly and pour it up in celebration of these celebrities who own tequila brands.
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Cincoro Tequila
Price on Drizly: $10 – $3,000
Michael Jordan knows how to build a winning team. The six-time NBA champion joined forces with the owners of several NBA franchises to create their ideal tequila, Cincoro Tequila. The super team of tequila lovers served up their first bottles in 2020.
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Casamigos
Price on Drizly: $16 – $133
In 2013, George Clooney and a couple of partners got together to launch the tequila brand Casamigos. Their passion project soon paid off when Diageo purchased the company that the Academy Award-winning actor co-founded for more than $700 million.
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DeLeón Tequila
Price on Drizly: $26 – $1,311
Sean Diddy Combs is a mogul who has conquered music, fashion, television. He’s even reigned supreme in the spirits industry. Ciroc became a household name after Diddy attached himself to the liquor brand. Brother Love is also behind a line of tequila called DeLeón Tequila. This smooth, high-quality spirit is made out of 100% Highland Blue Weber agave that has been grown on fertile soil located in the Los Altos region of Jalisco, Mexico.
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818 Tequila
Price on Drizly: $32 – $100
It’s no surprise that Kendall Jenner has gotten into the tequila game with her own brand, 818 Tequila. The name comes from the area code for San Fernando Valley, which is where she grew up. It’s currently available in three flavours: Blanco, Reposado, and Anejo. She of course announced the launch of 818 on social media, with a post that featured her posing with a bottle of the drink. “So happy to finally share this with you all!” she wrote. Although the launch of the brand was met with controversy, the tequila has received solid reviews.
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Próspero Tequila
Price on Drizly: $21 – $78
Singer and socialite Rita Ora added “tequila maker” to her resume in 2019 when she partnered with Conecuh Brands for Próspero. The British entertainer said that part of why she decided to take a stake in the handcrafted spirit that features Mexican and European influences was working with Stella Anguiano. Anguiano created Próspero and is one of the first female tequila distillers. “Stella and her team are incredibly passionate about what they do and have given me the chance to collaborate on a project that celebrates all women,” said the “Hot Right Now” singer.
Dwayne “The Rock” Johnson
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Teremana Tequila
Price on Drizly: $24 – $99
For years Dwayne “The Rock” Johnson asked us to smell what he was cooking. Now he wants us to drink his tequila. The G.O.A.T. wrestler, actor and producer r is a proud owner of Teremana Tequila. Handcrafted in a small town in Mexico, Teremana uses local businesses and traditional practices to create a tasty and sustainable ultra premium tequila. Teremana is said to mean “spirit of the earth.”
Nick Jonas and John Varvatos
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Villa One Tequila
Price on Drizly: $10 – $81
The worlds of music and fashion have collided in a variety of interesting ways. Platinum-selling artist and Jonas bro, Nick Jonas and famed fashion designer John Varvatos teamed up on a tequila called Villa One. Known for its bold and unique flavors, Villa One Tequila features notes of dried fruit and toasted nuts.
