Categories
Popular Culture

How to Create Daily Content for Your Brand

I recently celebrated seven years as a daily content creator. Yes, you read that correctly: I’ve created new content daily for seven years without ever missing a day. It’s been (and continues to be) an incredible journey, and I want to share some insights that I’ve learned along the way to help you in your creative pursuits.

Growing up, I had a few obsessions that helped foster my creativity. Among them, LEGO took the top spot. Since I was a boy, I have always loved the unlimited creativity offered through the world’s most popular toy, and through the evolution of social media, I’ve been able to cultivate a personal brand around my hobby. In 2015 I started an Instagram page (@MiniSuperHeroesToday) focused on posting lego content with one simple challenge: post one new piece of content every day and see how long I could go. That challenge remains unbroken to this day, and has expanded outward to YouTube and TikTok as well, where the MiniSuperHeroesToday community is now over 250,000 members strong. My growth in social media has led to me working with some of my favorite brands including K-Swiss, Ghostbusters, and even LEGO themselves.

I’m very proud of my accomplishments, but my purpose behind what I do is not to prove how great my brand is, rather to spread positivity through a hobby I and so many others love. This journey has brought me to a place where I can share insight to help other folks wanting to do the same in their lives, and I want to share a few insights that have been on my mind at the time of this milestone anniversary. I hope these help you focus in on what you want and encourage you to go for it! 

1. Getting started is more important than how you get started
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How many people do you know in your life that are doing EXACTLY what you want to be doing? Whether it’s the job they have, business they own, their relationship status, or the car they drive, chances are that you don’t know too many people who have a 1:1 version of the life you want to live, and for good reason: IT’S HARD! 

Most people will do more to avoid pain than they will to gain pleasure, which is why you see so few people living the lives they truly want to live. Many of life’s best offerings come on the other side of taking risks, thinking outside the box, and doing things that nobody else is doing. Whether it’s asking for a raise, starting a new business, or creating a TikTok around your hobby, taking that first step is so crucial, and so few do it. This isn’t meant to be mean or negative, rather, I hope it inspires you to think/act differently than everyone else and see where it takes you. I love centering my philosophy around quotes, and one of my favorites has always been: “to be different, you must BE different.”  

2. Understanding the value of your time and attention is paramount to success
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There’s an old quote I love that says “the best time to plant a tree was yesterday; the second best time is today.” Time is the only thing you cannot obtain more of, so what we focus our time and energy on has a direct effect on our creative outcomes. It’s important to think about where you’re putting your attention, because sometimes putting another hour into your business/side hustle is more important than binging Netflix. That’s not to say that leisure time is a bad thing, but being mindful of where you’re investing your time can help you reframe on what’s really important and to direct attention toward that when necessary.

3. The only person standing in your way is yourself
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So often, we rationalize reasons to not take action. “I’m too tired,” “I’ll do it tomorrow,” and “I’m not good enough” are among the most common I’ve heard, but the point remains that you must participate in your own rescue and help yourself get along in your journey. Sometimes, you need to be your own biggest supporter instead of your own personal roadblock! 

A lot of my writing here at ONE37pm centers around the LEGO collecting hobby, and while I love sharing that side of my passion, another passion of mine is self improvement. I hope you walk away from this article feeling inspired and ready to take on the world! If you’ve read this far, feel free to DM me on Instagram with any questions you may have- I always love to help other creatives get their journeys started, and I wish you the best of luck with your path ahead! 

Categories
Entrepreneurs Grind

How Nia Symone Is Paving The Way For Change With Purpose To Be Heard

Nia Symone is a trailblazer. A young, gifted, visionary who is only just beginning to bless the world with her talents, while also using her gifts to bless and inspire others. I am also extremely proud to call her my friend. Nia is many things in one. An ex-college hooper now using her basketball expertise to help former, current, and upcoming student-athletes navigate life post-basketball through her company Purpose To Be Heard.

A storyteller and director, and the host of Nike’s Come Thru, Nia has had quite the year, and before leaving for Los Angeles to work on her next film project, she was kind enough to catch up with us to talk about her budding career.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CalFqzvgR2k/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CalFqzvgR2k/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CalFqzvgR2k/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Nia Symone (@niaonair)</a></p></div></blockquote></div>

ONE37pm: Thank You for speaking with us Nia! We wanted to first ask you about what you are building with your company “Purpose To Be Heard.”

Nia: Purpose To Be Heard is a digital sports storytelling platform. It’s a passion project that we are building to tell the real and raw stories of athletes, while also changing the way society views athletes. A lot of times the world doesn’t see the human side of athletes, and there are so many layers to us that people don’t know about. There’s a lot of pressure on athletes, and anxiety and depression have doubled.

What we are doing at Purpose To Be Heard is combating this issue through editorial-style storytelling. Outlets like Players Tribune cater to a certain demographic which are retired pros. With us, we are focusing on non-profit efforts, mental health, healing, and community. Most student-athletes are friends with other athletes, and once we’re out of that bubble, we don’t have a direction. Fewer than two percent of athletes go pro, and after college, you don’t really know what to do. It’s sort of an identity crisis that you struggle with.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CZnBLPnpwoH/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CZnBLPnpwoH/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CZnBLPnpwoH/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Purpose To Be Heard 💬💛 (@purposetobeheard)</a></p></div></blockquote></div>

ONE37pm: We’ve been seeing all the promo going on! When do you guys officially launch?

Nia: We are super excited to be launching in the spring/summer of 2022. We’re going to have Purpose To Be Heard community events. We’re going to focus on the importance of nutrition because food can really affect your mood, and so much more. We’ve got a lot of great things coming with Purpose!

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CXd65qUgowV/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CXd65qUgowV/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CXd65qUgowV/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Nia Symone (@niaonair)</a></p></div></blockquote></div>

ONE37pm: Tell about your experience with Nike’s Come Thru.

Nia: Come Thru has been a life-changing experience, and I have learned so much. This was my first time hosting a show, and from the first time I stepped on set, it was like I was going into a game. I wanted to show the world my capabilities. I was working three jobs at the start of 2021, and I was at my wit’s end. I was figuring out what I wanted to do, and I was actually considering becoming a flight attendant.

In early January, there was a tweet posted that was looking for former hoopers, and my friend tagged me underneath the post. I thought nothing of it until later on when I got a message from a woman with 44,000 followers on Twitter who was verified that worked for Nike. She said that she wanted me to host a show on the app! It took me a while to process, and as it turns out, they had been watching me the whole time on my social media accounts from the moment my friend tagged me underneath that first post!

The funny thing is that right before I got that message, I had a moment where I had to ask God for a breakthrough. I was a part-time radio producer with a crazy schedule, and I was working at Overtime as well as doing some freelancing stuff. My sleep schedule was crazy, and as I mentioned, a couple of days before I got the message from the woman at Nike, I asked God for a breakthrough. I got the job on March 1st, 2021.

ONE37pm: You mentioned before the interview that you are heading to L.A. to work on a film project. When did you first discover your love for film and storytelling?

Nia: I’ve always been a huge documentary geek. I’ve watched all of the 30 for 30 episodes to get insight on athletes and coaches. I love authentic storytelling, and I’ve always known that it was something that I wanted to do. Issa Rae is a huge inspiration for me in terms of how she was able to go from Awkward Black Girl to Insecure, and now one of the most powerful women in the entertainment and production world. I’ve always been very creative, and I want to write and direct all sorts of projects.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CaxeB51Jsk7/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CaxeB51Jsk7/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CaxeB51Jsk7/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Nia Symone (@niaonair)</a></p></div></blockquote></div>

ONE37pm: Final Question for you Nia. Where do you see yourself in five years?

Nia: I love this question! In five years I see myself running my own production company and non-profit organization full-time, writing and directing creative stories, and giving back to the community because it takes a village. I’m just a girl from Decatur, Georgia where there’s so much black excellence. I want to live in my purpose and change the world in some type of way. 

I want to make athletes’ lives easier and change the narrative in the hopes that people will start showing more grace. Athletes are human beings who have real-life challenges. So my goal is to continue walking in my purpose and create art.

You can continue to keep up with Nia and her journey on Instagram.

Categories
Entrepreneurs Grind

Meet Cole Richman: Founder of Bottom Bunk Sneaker House

As sneaker life begins to return to its pretty-pandemic state, there’s one budding business that every sneakerhead should have on their radar. Bottom Bunk Sneaker House is your new home for all things sneakers.

Located in the heart of Melrose, Bottom Bunk is a fully self-funded business founded by Cole Richman. Richman has a very atypical rise to success-the founder and creative director went from sitting behind bars to creating this highly successful sneaker house.

Bottom Bunk
Bottom Bunk Sneaker House

Cole was born and raised in Los Angeles and got caught up in drugs & gang-related activities at the age of 14. After going in and out of the prison system for years, Cole was sentenced to eight years in prison at the age of 27. While in solitary confinement, Cole decided that when he got out, he would turn his life around.

Released from prison during the peak of the coronavirus pandemic, with nothing more than the shirt on his back and $200 from the state, Cole used that money on a pair of “Smoke Grey” Jordan 1’s, which he then resold for a profit. With that money, he purchased a pair of Yeezys, resold them, and began working with various brands, using the same methods & abilities.

Thus, Bottom Bunk (refers to the bed Cole slept in for years in prison) was born. With a bright future ahead, ONE37pm spoke to Cole about his redemption journey.

Bottom Bunk
Bottom Bunk Sneaker House

ONE37pm: What can visitors expect when they visit Bottom Bunk?

Cole: Walking into Bottom Bunk is like walking into your local neighborhood for shoes. We want it to be an elevated shopping experience, and it’s like that with everything. We also deliver exclusivity when it comes to shoes, so that is also something that we are proud of and want our visitors to experience.

ONE37pm: Cool, now let’s take you back. When did you first discover your love for sneakers?

Cole: I’ve always loved the experience of buying sneakers. I think I got my first pair of Jordan 1s around 1991/1992, and I was heavily immersed in sneaker culture. For those that don’t know, I spent eight years in prison, and I got released during the pandemic in 2020. I had struggled with drugs and spent time in a halfway house. My roommate at the halfway house was doing shoes, and when I got released, the state gave me $200.

I used that money to get a pair of Smoke Grey Jordan 1s, and that got the ball rolling for me in terms of getting into the reselling game. I had spent the majority of my life hustling, and now I was using those same skills to hustle in a different way. Now I can really focus on giving back and helping other people through my store.

Bottom Bunk
Bottom Bunk Sneaker House

ONE37pm: That’s a pretty quick turnaround for just a two-year time period! Especially with you opening up your own store. There are some people who started before you in the sneaker game that still aren’t where you are.

Cole: It’s hard work and a little bit of luck. I got lucky that the prison gave us a little bit of a stimulus, and I’m also fortunate to have had people that helped my business along with financially supporting me, even though I had been in prison.

ONE37pm: Right now, we’re in a weird space in the sneaker game. Of course with the pandemic, sneaker buying was primarily online, and people have been getting fed up with the online buying process. Now we are slowly starting to transition back to more in-store purchasing. What are your thoughts on that, and what can sneakerheads expect from Bottom Bunk?

Cole: It’s a couple of different things. I have the relationships necessary to get early access to certain shoes, and I’m not trying to take advantage of people. I definitely think the pandemic played a part in why people are frustrated because we were all cooped up in the house, and you could pretty much only buy online. Now it’s beginning to be more accessible through in-store buying when it comes to new sneakers.

Bottom Bunk
Bottom Bunk Sneaker House

ONE37pm: Are there any specific shoes that sell the most?

Cole: We sell a lot of the Panda Dunks, every type of Jordan 1s, and also the UNC 1s which are very popular. A lot of people like those UNC colorways!

ONE37pm: Where do you see yourself and Bottom Bunk in the next few years?

Cole: In the next 12 months we would love to have one to two more locations. Obviously, SoHo would be nice, and maybe even Atlanta and Nashville. In the next few years, we’ll be able to rival StockX!

Categories
Entrepreneurs Grind

A Conversation With UNKNWN Co-Founder Jaron Kanfer

Since we are now officially in February, it’s time to start thinking about our springtime fashions. On January 14th, UNKNWN dropped their Spring 2022 Sport collection, which is a reflection of the evolving styles of its founders LeBron James, Frankie Walker Jr., and Jaron Kanfer.

UNKNWN
Spring 2022

The collection is inspired by activewear and reimagined with an emphasis on modern sportswear design and functionality. It debuts shirts, polos, jackets, joggers, biker shorts, sports bras, and accessories designed to lend an elevated feel and designer lens to activewear.

Intended for the everyday athlete to be worn anytime or anywhere, the collection was tested by athletes in Fit Clubs and workouts that UNKNWN hosts weekly at its Wynwood store, and focuses on performance, and multi-paneled designs that offer lightweight and breathable materials, along with stretchable sweat resistant fabric.

UNKNWN

The color story offers neutral, cohesive, and cool tones consisting of ivory, chalk, navy, white, and ice effortlessly ready to incorporate itself into a wide range of wardrobes and personal styles. The best part? It is reasonably priced with pieces ranging from $40 to $115 each.

ONE37pm spoke with UNKNWN co-founder Jaron Kanfer to talk more about the Spring 2022 Sport collection.

UNKNWN

ONE37pm: Congrats on the new collection! What was the inspiration for this latest drop?

Kanfer: This collection is active and athlete-inspired. We wanted to create activewear that was elevated through a designer lens and make it functional to be worn every day. 

ONE37pm: You guys had a great 2021, what can we expect in 2022?

Kanfer: Expect more UNKNWN brand collections as well as collaborations with the top sneaker, fashion, and gaming brands. There are so many talented creatives we’re excited to team up with. At our Miami store, we’re hosting weekly workouts and special events in our courtyard. We designed this aspect of the store as a place where the community can get together and be active.

ONE37pm: How has the brand evolved since the beginning?

Kanfer: UNKNWN was founded as a way for people to discover new brands by combining high fashion with contemporary wear. We’ve always wanted that experience to be accessible for anyone. As we’ve grown, we are constantly amplifying our efforts to support new brands with collaborations and special events. We continue to expand the UNKNWN brand with new collections. Most importantly, we’re expanding our community and providing opportunities locally to come together for special events and workouts. 

UNKNWN

ONE37pm: This is a really versatile collection! You can really create a lot of different looks, right?

Kanfer: Exactly. The idea behind the collection, and all of our collections, is to create looks that can be worn together as a matching set or mixed with other collections for individuality. We design collections around a cohesive color story to make building full looks or mixing pieces effortless. 

ONE37pm: We had to ask. Any plans for more retail stores in the future? 

Kanfer: Stay tuned… 

We guess we’ll have to stay tuned. In the meantime, you can check out the collection at UNKNWN’s flagship location in Wynwood, and at UNKNWN.com.

Categories
Entrepreneurs Grind

Athletes Unlimited Partners With Khristina Williams and Girls Talk Sports TV

When we last spoke to Khristina Williams in September 2020, the entrepreneur had already accomplished a lot with Girls Talks Sports TV with plans for more. Today Williams has some big news. Athletes Unlimited has partnered with Girls Talk Sports TV for the 2022 Inaugural Basketball Season, taking place from Jan. 26 to Feb. 26 in Las Vegas, Nevada. Williams, a 2021 Forbes 30 Under 30: Sports selection, founded the digital sports media outlet Girls Talk Sports TV in 2018, providing a place to give women a voice in the sports media industry and has served as a destination for WNBA social and digital content.

Athletes Unlimited
Athletes Unlimited x Khristina Williiams

She will join Athletes Unlimited Basketball for opening weekend, produce content and engage with fans through initiatives such as a live watch party, Instagram takeovers, weekly mailbags and written content for AUProSports.com. Girls Talk Sports TV has amassed 23.5k followers across Instagram and Twitter, while Williams has 20.k followers on her own channels. In 2021, she launched “Women Sports Wednesday” on Spotify Greenroom, where she discusses the latest & greatest in the world of women’s basketball.

We caught up with Williams yesterday to discuss the exciting news. Here’s what she had to say:

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/Khristina2334/status/1482080357109354496?ref_src=twsrc%5Etfw</p></div>

“This opportunity with Athletes Unlimited came about because they are launching their pro-women’s basketball league. They tapped me as black women to tell these stories of the athletes. It’s more than just investing, and it’s equally important to invest in the people who are creating the content and the fan projects. We talked about how fluid sports fans are, and Athletes Unlimited tapped Girls Talk Sports TV to be a digital partner. It’s exciting all around the board, and gives athletes a chance to play outside of their commitment to the WNBA.

Imani McGee Stafford is coming back, Kalani Brown who decided to join and is looking to make a WNBA comeback and use this opportunity to show her game. This could be the start of her 2022 contract. Then you have Sydney Colson who is another player as she didn’t play last year. Athletes Unlimited is a great way to get second chance opportunities. You also have Ty Young who has retired but wants to stay around the game, and then you also have Courtney Williams who because of the altercation that happened last year, is gonna use this opportunity to prove why she’s an all-star. This is great all around the bar, and it’s going to challenge me to tell all of these stories, whether it’s writing or the weekly content show.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CY5Gcy4t5IC/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Girls Talk Sports TV- WBB News (@girlstalksports.tv)</a></p></div></blockquote></div>

Girls Talks Sports TV has been the destination space to go to, and this opportunity means more to me than anything else because it’s setting the standard for everyone who comes behind me. If I can do it, they can do it too. The possibilities are endless! We are giving brands a way to focus on digital creators. This is making history and showing that you can be an independent entity, partner with a brand, and make history. This league is changing the way we see women’s sports and basketball.”

In addition to Williams, the league will also be collaborating with Basketball content creators Jasmine Baker, Greydy Diaz, Terrika Foster-Brasby and Victoria Jacobi to give fans an inside look at the first weekend of action.

Athletes Unlimited Basketball’s first season will take place in Athletes Unlimited Arena at the Sport Center of Las Vegas, less than two miles from the Las Vegas Strip. Games will be broadcast in the U.S. on either FOX Sports, CBS Sports Network, Bally Sports or Athletes Unlimited digital channels. Additional international media partners will also be added. 

Tickets are available via AUProSports.com.

Categories
Entrepreneurs Grind

Renee Montgomery and Sirena Grace Talk Montgomery and Co. Podcast

Our 2022 entertainment continues to get off to a hot start with the relaunch of Renee Montgomery’s podcast Remotely Renee. Now dubbed Montgomery & Co., Montgomery is joined by wife Sirena Grace, her mother Bertlela Montgomery, and sister Nicole Young as they speak with some of the top names in sports, culture, entrepreneurship, and entertainment.

Previous guests include the likes of Ros Gold-Onwude, Amar’e Stoudemire, Cari Champion, and more, and the relaunch officially debuted this past Thursday featuring special guests Jemelle Hill, and Bo Han, the founder & CEO of Buzzer. We spoke to Renee and Sirena about the relaunch this past week. Below is the full interview.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CYrnyUxo9W2/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Montgomery \u0026amp; Co. Podcast (@montgomerycopod)</a></p></div></blockquote></div>

ONE37pm: Congrats on the relaunch! You guys already had great episodes and an awesome fanbase with Remotely Renee, so how did you approach the development of Montgomery & Co?

Montgomery: When the pandemic started we were doing a bunch of family Zooms talking about everything. Jemele Hill was really the one that inspired us by letting us know just how impactful it would be to have four minority women having conversations in business and culture. Jemele is an advisor at Meadowlark, and has a pulse for Remotely Renee which was a once-a-week podcast that featured interviews with many different leaders in sports and entertainment. We’ve built this from the ground up!

Grace: When Remotely Renee started it was Renee, her mom, and her sister, and I was the behind-the-scenes person fixing the lighting and doing the producer work. We were doing everything from the house. Now it’s like we have official roles, which is very exciting!

ONE37pm: You mentioned Jemelle Hill, so it’s fitting that she’s one of the first guests. You all talked a lot about NIL and how it’s going to change the landscape for female athletes. Could you expand more on that?

Montgomery: The potential for college athletes to build brands was always there, but we didn’t have that recognition until NIL as you had to become a professional athlete to have those opportunities. You see that so much in players like Candace Parker who have built an empire, and now young players can start doing that in college.

Grace: It changes the landscape for sure. NIL gives athletes the chance to take their brands and make them appeal to the broader masses. With social media anything is possible, and I think in the future you’ll see athletes with clothing lines, starting their own brands, etc. 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CYsWqNWOPtP/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by SIRENA GRACE 🇩🇴🇸🇻 (@sirenagrace_)</a></p></div></blockquote></div>

ONE37pm: How do you feel this relaunch has evolved from what you guys were previously doing with Montgomery & Co Remotely Renee, and what can we expect in the future?

Montgomery: With Remotely Renee we wanted to keep people involved and share their stories. It’s going to be the same with Montgomery & Co. We just had Larry Miller (Jordan Brand chairman) on the show, and he has a great story and transformation. We focus on topics like building generational wealth and leaving inheritances to your kids. Our biggest mission is to educate and inspire.

We also focus on breaking stereotypes, and the biggest thing about us is that we don’t have a traditional approach to our shows. We take people with us on our journeys and family blogs. We want to show people that we are authentic and all the tricks of the trade

New episodes drop every Thursday. In the meantime, you can keep up with all things Montgomery & Co via Instagram. Be sure to also check out Renee and Sirena and all of their latest updates on IG as well.

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Entrepreneurs Grind

A Conversation With PG Sports Founder Paul Guarino

PG Sports is on the rise. Founded by Paul Guarino, PG Sports specializes in sports marketing and sports management, representing notable athletes such as Jeff Adrien, Crystal Dangerfield, Renee Montgomery, and more. Closing out 2021 on a high note, Guarino is looking forward to accomplishing even bigger things in 2022. We sat down with Guarino last week to talk about all things PG Sports.

Berk Work
Paul Guarino and Chad Dawson

ONE37pm: How did you develop the concept of PG Sports

Guarino: I started a Twitter page back in 2011 because I knew I wanted to be a sports agent. I made these Marshawn Lynch “Beast Mode” t-shirts to promote my business. I reached out to a graphic designer in terms of creating the PG Sports logo, and from there we just kind of had a contest to win the Beast Mode shirts. From there, I just started building relationships with athletes doing things like interview scheduling, making t-shirts, sports marketing, and sponsorships. I have clients in the UFC, WNBA, overseas, and more. The only sport I don’t work with yet is baseball. I currently have about 28 clients on my roster and it’s cool to see all of the connections.

ONE37pm: What does a day in your life look like for you?

Guarino: I’m on my computer pretty much all day every day. I’m scheduling phone calls, handing email, reaching out, and doing virtual calls. I’m pretty busy!

Moses Webb
Anthony Ireland Paul Guarino and Mustapha Heron

ONE37pm: Who are some of the clients you represent?

Guarino: I represent Kimbo Slice Jr., Renee Montgomery, Brandon Copeland, and Crystal Dangerfield to name a few.

ONE37pm: What’s on the calendar for 2022?

Guarino: Right now I don’t have anything special planned. Just more content, partnership deals, and my goal is to add new people to my roster. I also want to build bigger relationships with brands!

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/PGSports/status/1357373176527941632?ref_src=twsrc%5Etfw</p></div>

ONE37pm: Any advice you have for someone who wants to do what you do?

Guarino: Consistency is key! Make sure you stick with it!

For more on PG Sports you can check out their official website and Twitter.

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Entrepreneurs Grind

5 Women Who Are Sparking Positive Cultural Change

Whenever we enter a new year, we look to the future. That’s why we’re celebrating the leaders who are fighting for environmental, racial, legal, and social justice so we can all be a part of a brighter tomorrow. These five individuals embody what it means to be an ally to their community, and are shaping tomorrow’s conversation around the most important issues facing us today.

Get to know the five women who are making a difference while advocating for real change.

Maya Penn
Maya Penn

At just 16, Maya Penn was commissioned by the White House to create an animated film as part of the first-ever digital report to Congress, with the goal of getting a Women’s History Museum built in Washington, D.C. Now, at age 21, she’s a global activist, social entrepreneur, filmmaker and TED speaker and working on a range of projects dedicated to environmental justice and diversity, along with her groundbreaking efforts to bring eco-friendly sanitary pads to facilities in Haiti, Senegal and Somalia. Her book, You Got This!, is used in schools around the world as a tool to teach youth entrepreneurship.

Amanda Nguyen
Amanda Nguyen

Amanda Nguyen is the founder and CEO of Rise, a company dedicated to the continuous fight for equality for sexual assault survivors. At age 25, she helped craft the Sexual Assault Survivors’ Act that passed unanimously in Congress. As of 2021, the 2019 Nobel Peace Prize nominee and Forbes 30 Under 30 recipient has helped create more than 40 more additional laws, continuing to pave the way for current and future social justice pioneers. 

Lauren Wesley Wilson
Lauren Wesley Wilson

Lauren Wesley Wilson founded ColorComm, Inc. in 2011, and later, ColorComm Media Group, a multicultural public relations, media relations and influencer marketing agency. After working in D.C. for President Obama and then in crisis communications and PR, she realized her true calling was helping women of color succeed in the media industry. That’s the goal of ColorComm, Inc.: a platform for addressing diversity and inclusion across the communications, marketing, advertising and media industries.

Chrissy Rutherford
Chrissy Rutherford
Chrissy Rutherford

Fashionista and content guru Chrissy Rutherford is the founder and CEO of 2BG Consulting, a company focused on inclusivity and the implementation of anti-racist communication strategies. She’s also a mental health advocate who works around the clock to bring awareness to issues using her own experiences with anxiety as inspiration to others. 

Sierra Quitiquit
Sierra Quitiquit

Model, professional skier, and environmentalist Sierra Quitiquit doesn’t slow down on the slopes or in her professional life. Since she began skiing at age 2, Quitiquit starred in two ski films, Ticket to Ride and Valhalla. But the sport also opened her eyes to climate change and its devastating effect on the earth, and in particular, her ski slopes. That’s why, in 2019, she and a friend founded Plastic-Free Fridays, a nonprofit that brings awareness to and helps reduce single-use plastic consumption. She’s also an alliance member of Protect Our Winters in the effort to fight climate change. 

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Entrepreneurs Grind

ONE37pm Talks To Outshine Talent Founder Barbara Jones

Outshine Talent is the mastermind operation that has launched the careers of some of the biggest social media stars and celebrities in the world including Charli and Dixie D’Amelio, Frankie Jonas, Coco Rocha, and more. Last week the agency announced the addition of their division expanding an exemplary talent roster with the signing of Adrien Nuñez and Carson Roney.  Nuñez is the first NIL signing for Outshine, and the signing marks a monumental milestone for the company.

Shorefire Media
Barbara Jones

Headed by Barbara Jones, Outshine Talent develops and implements strategic, big-picture career plans specific to each of their talent’s roster. We spoke with Jones earlier this week to learn more about the agency, what a day in the life looks like for their clients, and what we can expect in the future.

ONE37pm: Outshine Talent has made some huge moves and signings over the years. Could you just talk a little bit more about the company’s evolution?

Jones: Prior to starting Outshine, I did influencer and social media marketing for brands, and TikTok hired our agency back when it was Musical.ly. That was originally how we started with TikTok, and we saw just how influential it was amongst high school students. My daughter found out about Charli D’Amelio, and it turned out that we both live in Connecticut. I connected with them for an influencer event that we were coordinating, and it was sort of like a snowball effect. I realized the D’Amelio family were going to need a team around them, so I created Outshine Talent, and slowly but surely we began adding new talent.

Social media has evolved a lot since I started at Columbia Records thirteen years ago. That was the beginning of blogging, the early stages of Facebook and Twitter, and before Instagram. I’ve gotten the chance to see it evolve.

ONE37pm: What does a day in the life look like for you?

Jones: Right now we have about 25 talents signed to our roster, and they each have a team around them. This includes a day to day manager, and just an overall support system. Everyone on our roster is at different stages of their careers. For example, we have one that is starting a podcast, and another that is working on an animated series. Everyday is different and about understanding where our talent wants to go. So we’re constantly vetting brands and negotiating deals. It’s super fun!

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CWTrupuPcik/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Outshine Talent (@outshinetalent)</a></p></div></blockquote></div>

ONE37pm: Obviously the NIL news this year has impacted so much in the realm of college athletes, and you guys just announced some huge news with the signing of Adrien Nuñez and Carson Roney. Could you talk a little more about that?

Jones: We’re really excited! It’s the beginning of a new time. I’m excited to work with athletes  who are great with social media and have fun with it. The stress of school and athletics can be a lot already, so it’s important that these athletes have good people around them. I’m a mom myself, so I’m super protective! We have a real family environment here at Outshine.

ONE37pm: What do you think the landscape of college athletics will look like NIL wise as we are already seeing athletes secure huge deals?

Jones: I think it will eventually turn into a recruiting tool. Right now schools are a bit unsure because there have been so many rules in the past, and I think there will be some ups and downs, but overtime teams and players will have tons of opportunities to open doors for more up-and-coming athletes. There’s going to be a lot of evolution in the future with helping athletes who have bigger dreams of acting, modeling, etc. The goal is to help them build their brand.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/reel/CW_bf3oAxQX/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Outshine Talent (@outshinetalent)</a></p></div></blockquote></div>

ONE37pm: Can you walk us through Outshine’s other work, outside of NIL?

Jones: We work with talent in comedy, fashion, beauty, and plenty more. We have a lot of different niches and talent signed to those areas. We do a lot!

ONE37pm: What’s on the landscape for 2022? Anything you guys are working on right now?

Jones: It’s going to be a great year! Each of our talent has different goals, and we have podcasts, book deals, music, and animated series on the way. We are also going to be diving into the Crypto/NFT world which is something we are super excited about. It’s going to be great!

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Entrepreneurs Grind

ONE37pm Speaks With Pamela Slaughter, founder of PDX People of Colors Outdoors

Today is National Hiking Day. Also known as “Take A Hike Day,” thousands of hikers and outdoor enthusiasts will be coming together to celebrate the trails that have changed their lives. We’d like to introduce Pamela Slaughter, founder of PDX People of Colors Outdoors. Founded to create a safe, inclusive space for people of color in Portland, Oregon to enjoy the outdoors together, the organization brings awareness to the environmental injustice in the outdoor African-American hiking community while also creating a safe space to pursue their hiking passions.

According to the United States Environmental Protection Agency (EPA), true environmental justice is reached when everyone has the same degree of protection from environmental and health hazards and equal access to the decision-making process to have a healthy environment in which to live, learn, and work. 

Jenna Tittelfitz
PDX People of Colors Outdoors

Focusing on these critical elements and motivated by the experiences of her grandson and nephews’ outdoor experiences, Slaughter established the PDX People of Colors Outdoors community to learn about all things about hiking, trail running, biking, and canoeing. She was also recently nominated for the first-ever Facebook Community Awards for the local category. We spoke to Slaughter about her endeavors and bringing heightened awareness to the African-American hiking communities.

ONE37pm: Great to speak with you Pamela! First, we wanted to ask you about the process of finding and developing PDX.

Slaughter: Last year (2020), I started the Facebook Community group PDX People of Color Outdoors. By then, I had already established a Meetup group called People of Color Outdoors (POCO), which I founded in 2017. I actually never felt the need to have a Facebook group, because our group was growing rapidly. But during the pandemic, the POCO community wanted to share some of the obstacles and issues they were facing in addition to COVID-19. 

Some had dealt with racism from roommates and dreaded going home. Some felt overwhelmed from teaching their children at home. A few were homeowners that felt fearful because their tenants couldn’t pay the rent. Then you had tenants that felt afraid because they couldn’t pay the rent. Some had relationships that were deteriorating. Others felt fortunate and blessed, and wanted to remain that way, and to give back. 

Even though the group members had diverse lives, they had one common thread: to spend more time outdoors. They wanted to maintain their mental health by spending more time in nature with other BIPOC outdoor enthusiasts. During the pandemic, I decided to take a step back from my real estate business in order to plan POCO’S transition from a Meetup group to a new non-profit. I found a fiscal sponsor, the Columbia Slough Watershed Council, and Advisors, Soumary Vongrassamy and Greg Wolley, and wrote a book called “Hi! My Name is Robin!”, to encourage families to learn all about birdwatching, especially home schoolers.

After I published my book, I officially started our Facebook community group, PDX People of Color Outdoors, and in 2020  POCO hosted 30 gatherings, including several virtual gatherings due to COVID safety precautions. This year, PDX People of Color Outdoors hosted 42 outings with more outings set throughout November and December!

Ashley Slaughter

ONE37pm: When did you first discover your love for the outdoors and what kind of impact has that had on you?

Slaughter: I was born and raised in Oregon, which is an incredibly beautiful state. I can’t remember not loving nature since Ive been surrounded by it my whole life but I really grew an appreciation for nature when I visited family in Chicago when I was 10 years old. I found all of the cement, tall buildings, and the lack of forest and trees depressing. Once I returned home, I realized my love and need for nature. I made an effort to connect on a deeper level by signing up for 4-H and Girl Scouts. I’ve been sharing nature with others ever since!

ONE37pm:  What does a day in the life look like for somebody who is actively involved in the outdoor life be it hiking, trail running, canoeing, etc.

Slaughter: I don’t know a lot of athletic outdoorsy people, which is ironic. I’m active, but I work all day like most people. I get my outdoor time in small bites. I pack my lunch, eat in my office, then drive to a favorite natural area 10 minutes away, and walk the loop there , then drive back to work within the hour. When people want to go out for brunch or lunch on the weekend, I’ll sometimes suggest a walk instead. I’m very spontaneous, and will pull over and explore a trail if I have time while I’m driving. In a nutshell, I grab lots of little opportunities to enjoy the outdoors, in addition to going to group events such as the ones offered by People of Color Outdoors.

Pamela Slaughter
PDX People of Color Outdoors

ONE37pm: According to the EPA, true environmental justice is reached when everyone has a healthy environment and the same level of environmental protection. How is People of Color Outdoors working to eliminate racism and discrimination in the outdoors?  

Slaughter: Black ball players, golfers, swimmers, gymnasts, tennis players, have all survived hostility and obstacles from racism. The color barrier was broken and years later, it’s not shocking to see BIPOC professional athletes. People of Color Outdoors is getting BIPOC outdoors into natural spaces on a regular basis. Four years ago we would be stared at when we explored certain trails. I have deliberately repeated our outings frequently. Now no one looks at us twice when we visit those same places, four years later, because it’s normal for us to be there. The very act of going into a space repeatedly is helping.

ONE37pm: Where do you hope to see People of Color Outdoors five years from now?

Slaughter: We would love to acquire our own wooded acreage by then, so that we can train our leaders, teach outdoor skills, host outdoor events, camp, and meet. Ultimately, we will have our own retreat center that will be open to the public.

ONE37pm: People of Color Outdoors has a very close-knit community. What do you guys do for fun and fellowship?

Slaughter: Some of our favorite outings take place when we rent a camp for the day and have the entire day to enjoy each other’s company, good food and nature!