Categories
Music

Ten Major Artists Who Have Performed in the Metaverse

If the Metaverse already has nearly everything the real world has—clothing, grocery shopping, landlords—it makes sense that music will figure into its future too. While the technology is still in its relative infancy, there are already major artists who have performed in the Metaverse and begun venturing into the great digital unknown. With tours halted and the world sheltering in place in the spring of 2020, the Metaverse became an increasingly attractive option for artists who were looking for unconventional ways to connect with their audience. But still, even with artists back on the road, Metaverse concerts are here to stay. Here are 10 artists who have performed in the Metaverse and brought the future of music into the present.

1. Marshmello: Fortnite
Getty Images

The masked DJ made his Metaverse debut way back in 2019 before the Metaverse was even really a thing; his Fortnite concert in February 2019 marked the first crossover between the music industry and Fortnite’s rapidly expanding Metaverse. By today’s standards, Marshmello’s 2019 concert already seems a little primitive, but it’s still revolutionary for broadening the music industry’s horizons and exposing the world to the possibilities in the nascent Web 3 space. 

2. Travis Scott: Fortnite

Although Travis Scott wasn’t the first artist to perform in Fortnite, his April 2020 concert was the first time that a Metaverse concert truly registered on the broader music landscape. With much of the world still in lockdown, Scott’s Fortnite performance became an indelible piece of pandemic monoculture alongside Tiger King, The Last Dance and Andrew Cuomo. Over two years later, Scott’s Fortnite appearance is still one of the most-attended concerts to take place in the Metaverse, with nearly 28 million people tuning in.  

3. Soccer Mommy: Roblox

Whereas Marshmello and Travis Scott mega-stars who feel like natural fits for the Metaverse, Soccer Mommy’s inward-facing indie rock seems incongruent with the high-octane energy of the Metaverse. Earlier this month, Soccer Mommy promoted her new album Sometimes, Forever by hosting three days of games and events in Roblox, culminating with a concert. By being a fairly small  artist compared to her Metaverse peers, Soccer Mommy demonstrates the true utility of the medium, using it to connect with her passionate fanbase in ways that were previously inaccessible. 

4. Foo Fighters: Meta

The Foo Fighters may be the only rock band in the world with the clout and influence to schedule counter-programming opposite the Super Bowl halftime show. Last February, the Foo Fighters tried to “Learn to Fly” into the Metaverse, but they were sadly more zero than “My Hero.” Sadly, the band’s VR concert on Horizon Venues, a platform run by Meta (nee Facebook), was plagued by technical difficulties. Fans struggled to log onto the concert after the virtual “waiting room” crashed. Unable to move on from the Foo Fighters debacle, Meta shuttered Horizon Venues last month. In retrospect, maybe it was a little unfair to expect such a Boomer-heavy fanbase to navigate the Metaverse quite yet.    

5. Justin Bieber: Wave

On November 19th, 2021, Justin Bieber put on his first-ever Metaverse show on Wave, a virtual music platform. Interestingly, Bieber’s Wave avatar looked oddly life-like, falling in the uncanny valley between a real-life person and a cartoon-y video game character like those that populate Fortnite or Roblox. Set against a striking, evolving backdrop, Bieber performed hits such as “Peaches” and “Lonely” from his 2021 album Justice.

6. Young Thug: Horizon Venues

On the day after Christmas last year, Young Thug gave his fans a present with a Boxing Day Metaverse concert. While streaming on Meta’s Horizon Venues platform, Thug performed alongside a giant digital tarantula, bringing his beloved pet and recording partner into the Metaverse. 

7. David Guetta: Roblox

Partnering with Wonder Works Studio and Warner Music Group, super-DJ David Guetta put on a 45 minute set in the Roblox Metaverse on February 4th, 2021. Beyond a simple concert, Guetta’s foray into the Metaverse featured dance battles, puzzles and virtual merchandise for the attendees’ avatars. Evidently, Guetta enjoyed himself—in 2023, he’ll release the David Guetta Experience alongside French startup Stage 11, an ambitious undertaking that’ll feature a narrative element and appearances from Snoop Dogg and Akon. 

8. Ariana Grande: Fortnite

Building on the success of Travis Scott’s Fornite appearance, Epic Games brought Ariana Grande to the Metaverse in August 2021. Calling Grande’s iteration a “concert” probably sells the experience short. Instead of statically watching a virtual Grande strut across a virtual stage, viewers were transported to a series of mini-games and interactive features as they streaked across the virtual sky.

9. Post Malone: Horizon World

Like David Guetta, Post Malone has double-dipped in the Metaverse. In February 2021, he linked with Pokemon for a completely computer-generated performance to celebrate their 25th anniversary. Then again last week, Malone took his talents to Meta’s Horizon World for a “block party” in the Metaverse. During the 40 minute set, special guests such Roddy Ricch, the Kid LAROI and Fleet Foxes joined Posty to perform songs from his recent album, Twelve Carat Toothache

10. Daler Mehndi: Somnium Space VR

Largely unknown to American audiences, Indian popstar Daler Mehndi became the first Indian artist to play a show in the Metaverse. As part of a celebration around the unveil the first India-based Metaverse, Mehndi performed his ground-breaking concert in January 2022 for the 73rd Republic Day. As one of the biggest Indian artists, Mehndi drew over 20 million, a massive crowd that rivals that of any of the artists who have performed in the Metaverse. Most impressive, Mehndi’s concert only aired once whereas Travis Scott’s and Ariana Grande’s were both re-streamed several times over the course of many days. By bringing the Metaverse to India, Mehndi demonstrated the true global scope of this new technology and that it can have an impact on fans and artists around the world.  

Categories
Popular Culture

LEGO in the Metaverse: What the Epic Games Collab Means for the Future

Recent news broke of LEGO’s partnership with Epic Games (Fortnite) to create a joint Metaverse project aimed at kids. This has fans of Fortnite, LEGO, and the Metaverse in general talking from all angles, and as a LEGO content creator, I want to weigh in on the perspectives I’ve picked up through my LEGO community, @MiniSuperHeroesToday.

While I was learning about NFTs and the Metaverse last year, my initial thought was: do I see the world becoming more digital or less digital as time rolls on? Of course, any person of cultural awareness will agree that the world is becoming more and more immersed in digital reliance. From fully downloadable video games, to streaming new movies from home, to VR adoption in the living room, there’s no doubt that digital experiences are gaining prominence (albeit slowly, in my opinion.) 

Epic Games has had insurmountable success with Fortnite, so I have all the faith in the world that they will deliver on the gaming aspect of this collaboration. As for LEGO, though…

Look, I’m a huge LEGO fan. I build a new set almost every day, and I’ve put out new content daily for over seven years. I like to think I have a pulse on the LEGO world, and with that, I do have my concerns for this venture. To shed light on those concerns, we need only to look back at LEGO’s last few ventures into the digitalization of their toys.

https://www.youtube.com/watch?v=-g3anJNSgq4
Amazon

The most recent tentpole venture into the digital realm for LEGO was their VIDIYO theme. VIDIYO was a collaboration with Universal Music to create an app-based play experience that allowed kids to scan their VIDIYO sets, minifigures, and more into the official VIDIYO app to create music videos, similar to TikTok. The app was limited to what songs could be chosen (from the Universal catalog, of course) and due to keeping kids’ privacy safe, the social aspect within the app was heavily monitored and guarded so as to not give away any kids’ personal information. Of course, I am all for the privacy aspect, but without potential for a creator to grow like TikTok or YouTube offers through followers, or opportunities to rank up like in Fortnite, what longterm benefit does creating content on an app like VIDIYO offer? The sets did not sell well, so much so that the second wave of minifigures never even hit store shelves due to low interest from all LEGO collecting demographics.

https://www.youtube.com/watch?v=0WmVMdUTqWg
LEGO

Unfortunately, VIDIYO is not LEGO’s first lukewarm attempt to venture into digitalizing their toys. The now-retired Hidden Side theme encouraged young builders to use a phone app to unlock games and a literal “hidden side” to the monster/ghost-themed sets. I’d argue that this was a better venture into digitalization than VIDIYO was, but the Hidden Side sets were still popular independent of the app usage, where many people I know never even bothered to download the app yet owned every set that the theme offered. With VIDIYO, the sets were basically pointless without the app, and with Hidden Side, the sets were great without the app, so both cases show stories where LEGO would’ve been better off to not have the app at all and focus on the quality of what fans of all ages are after in the first place: the sets. 

LEGO

One positive venture that LEGO offered into the digital space was the LEGO Dimensions video game. This was a toys-to-life game, similar to Skylanders or Disney Infinity, that offered players the chance to import their real life minifigures into the game via Toy Tag discs. This game was phenomenal, and crossed so many amazing franchises like Back to the Future, Ghostbusters, The Wizard of Oz, and countless others into one streamlined game. Unfortunately, the game came out just a tad too late into the toys-to-life craze, and with a finite amount of new sets that could be released in conjunction with the game, it eventually fizzled out. I was a huge fan of this game, and to this day I feel that it was LEGO’s best entrance into the digital space to date. 

While my last few examples have shown some negative sides to LEGO’s digitization attempts, it’s hard to ignore their bright spots of success, too. The LEGO Star Wars games of the mid 2000s are still talked about today, and the recently-released Skywalker Saga game is on the top of everyone’s minds right now. There have been countless hit games from LEGO and Traveler’s Tales over the past two decades, and it’s also important to highlight the success of LEGO’s Minecraft competitor, LEGO Worlds. It’s true that LEGO can develop some phenomenal video game titles, and with their recent additions, it stands to reason that they’ve got plenty of gas in the tank to keep it going.

Where Does That Leave LEGO in the Metaverse?

Unfortunately, I think it’s too early to say for two reasons: the Metaverse is still early, and we have no idea what LEGO’s end product will be.

The Metaverse literally offers endless potential for what could be in the digital space. From VIP concert experiences to amazing VR games, the limit for what can be done remains to be seen. Still, the Metaverse as a concept is still in an early adoption phase. NFT art collections continue to grow in popularity and everyday integrations like AMC offering NFTs with their movie tickets show that Metaverse applications are making their way into our lives more and more as time rolls by, and those yet-to-be navigated waters leave so much potential for what can be done with Web3 and beyond.

Much like the Metaverse itself, the potential for what LEGO and Epic Games could be working on is almost impossible to guess at this point, but I do have my concerns about the appeal of a LEGO Metaverse project. In my community, LEGO fans are enthusiasts because of the physicality of building, owning, and displaying a physical product. In fact, when the rumors circulated about LEGOxEpic Games’ collaboration, I saw tons of excitement in the community for potential LEGO Fortnite sets. When the news broke that the collaboration was for a Metaverse project and not physical LEGO sets, the excitement petered out almost immediately. That’s not to say the end product won’t be good, but I offer that perspective to show that LEGO fans (generally) are fans for the sake of building a real set in the physical world, and shy away from anything that steps away from that (such as VIDIYO’s app reliance, Hidden Side’s app integration, or Dimensions’ attachment to the toys-to-life fad.) 

It remains hard to say what LEGO’s entry point into the Metaverse will be, especially knowing Epic Games is involved. Will the project be like LEGO Worlds, a Metaverse LEGO-Minecraft? Or, will it be like Fortnite, except with minifigures as the main characters? Time will tell, but we can rest easy knowing that LEGO owns one of the most valuable toy IPs in the world, and Epic Games knows how to make great content. Truth told, I’d like to see LEGO sit back and let Epic Games take the reins of this project. I love LEGO, and I believe that the vast majority of what the offer builders is good, positive, and continually getting better… but as we’ve explored, video games/digital entries that stray further and further from physical toys have not been LEGO’s strong suit, and I hope and trust that they acknowledge this.

As I said, time will tell what comes of the project, but I’d love to hear your thoughts! Hit me on any platform at @MiniSuperHeroesToday, and stay inspired! 

Categories
NFT Tech

5 Best Designed Buildings in the Cryptovoxels Metaverse

The metaverse may be a new territory with many unknowns, but that doesn’t mean that there aren’t already architects chipping away at creating some amazing structures.

Cryptovoxels is a popular metaverse world where many of these structures currently exist. I had the opportunity to explore some of these buildings and decided to put together a list of what I believe to be 5 of the best-designed buildings in the Cryptovoxels metaverse.

1. Metapurse HQ
Voxelarchitects

Standing tall at 37 meters, Metapurse HQ is one of the tallest buildings in Cryptovoxels. This skyscraper is owned by billionaire Vignesh Sundaresan, better known by the name Metkoven, who is largely known for purchasing Beeple’s ‘Everydays’ NFT for $69 million.

Although Metapurse HQ is an impressively tall building, there are only four floors that are currently available to explore. The meeting area, art gallery, the 1-1-1 room, and the rooftop. I’ll admit that each floor does look promising, however, there’s not much going on yet. 

The meeting area is empty and the art gallery has no art, but at least the 1-1-1 room has a replica of Metakoven’s F1 DeltaTime 111 NFT car displayed, which Metakoven bought for $111k in May 2019. Also, the rooftop provides a nice view of the city of Oasis. 

Overall, Metapurse HQ is without a doubt one of the greatest buildings in Cryptovoxels, and although there isn’t much to see yet, given the name and size of the structure, it’s likely that Metakoven plans to hold at least some of his operations inside of Metapurse HQ.

Visit Metapurse HQ

2. Dark Junction – Jedi Temple
Voxelarchitects

Enter the Dark Junction Jedi Tower. This tower doesn’t stretch nearly as high as Metapurse HQ, but it’s still a proper 13 meters high and towers over all the surrounding buildings. Upon entering the main hall of the Jedi Temple you are greeted by a large screen that displays a YouTube video, which, unfortunately, gives you an error when you try to play it. Additionally, there are various pieces of NFT art hanging on the wall.

Similar to Metapurse HQ, the Jedi Temple has four floors which are all accessible via the elevator. Hop in the elevator and head to the second floor and you will find—you guessed it—more art! Something that I found interesting is that you can click on the art which will take you to the listing for that NFT.

After gazing at the several pieces of art found on the first two floors, the third floor revealed a completely different vibe. The Meditation Chamber appears to be a place where Star Wars fans would likely gather to relax, but really, this room could be used for anything.

The fourth and final floor is simply referred to as the Tower, which is a small room atop the temple offering visitors a 360 birds-eye view of the city. My overall impression of the Jedi Temple is that it may have been built as a museum rather than a place of worship.

Visit the Dark Junction Jedi Temple

3. West Coast Bill – SpaceX Metabase
Voxelarchitects

The SpaceX Metabase is one of my personal favorite structures in the Cryptovoxels metaverse. The building is split into two main sections; the Metabase and the Spaceship which is made to look like SpaceX’s Starship, and features an animated spaceship orbiting around the top of the building.

It only makes sense that the SpaceX Metabase is owned by a gentleman named Bill Lee who’s an investor in many of Elon Musk’s ventures, including SpaceX, Tesla, and The Boring Company. 

Out of all the places I visited during my exploration in Cryptovoxels, the SpaceX Metabase was the only place where I noticed other avatars loitering outside of the building. 

Once you enter the building, you are immediately greeted by a room full of art, all of which are from Bill’s personal collection. His collection includes pieces from creators such as RTFTK, Hackatao, and SuperPlastic.

As you walk upstairs to the second floor, a large screen with the words “the future is here”, signed by West Coast Bill himself, awaits.

It’s unclear as to what the SpaceX Metabase may be used for in the future, but I believe it has some serious potential.

Visit West Coast Bill – SpaceX Metabase

4. Metalympics
Voxelarchitects

The Metalympics isn’t simply a single building, it’s an entire Olympic-inspired space in Cryptovoxels where a series of fun competitions were played. I’m unsure if there are any future plans for this space, however, the remanent of Metalympics is extremely fascinating to explore.

Encompassing the property is an entire hurdle track, and within, you will find a field with stands for the audience, vendor shops, a DJ set, and a spot where trophies were rewarded to winners of the game.

A look around and you quickly notice there are some extremely popular Web3 IPs that appeared to have acted as sponsors for the event.

Examples include Axie Infinity, Avastars, Art Blocks, and more. If nothing else were to ever occur on the Metalympics grounds, it still stands as a cool piece of history in the Cryptovoxels world.

Visit Metalympics

5. CryptoMotors Showroom
Voxelarchitects

CryptoMotors Showroom is not only one of the first buildings ever created in Cryptovoxels, but it’s also one of the most detailed architectural structures. The aim behind the creation of the CryptoMotors Showroom was to set a standard and create an immersive experience in the Cryptovoxel metaverse.

The CryptoMotors building features a garage full of cars developed by CryptoMotors, a lounge area, a design studio, a helipad, and a toilet — for emergency use only. Moreover, you can head to the roof to enjoy a performance by artist Madhertz, called One of a Kind, and it actually goes pretty hard!

There’s no doubt that any detail was spared when creating the CryptoMotors Showroom. I firmly believe that this structure gives us a glimpse of what the future of the metaverse holds for both creators and consumers.

Visit the CryptoMotors Showroom

As the future of the Metaverse continues to be developed, more people will begin exploring and discovering the amazing architectural structures and unbelievable possibilities that can be had in the metaverse, and more specifically in the Cryptovoxels world.

Categories
Gaming NFT

Welcome to the Worldwide Webb

There are various metaverse worlds that currently exist, but there’s one, in particular, that is making good use of your 2D pixelated NFTs.

The Worldwide Webb is an MMORPG metaverse game created by Thomas Webb that allows players to use their NFTs as in-game avatars and pets. Additionally, you can buy and build land and consumables using in-game currency, and go on exciting quests. 

The game is said to be heavily inspired by ‘Ready Player One’, and aims to provide utility to other NFT projects through its virtual world.

Let’s further explore what Worldwide Webb is, and what the future of this metaverse game has in store for its players.

What is the Worldwide Webb?

You may think you know what the Worldwide Webb is right? I mean, we use it every day. However, this Worldwide Webb is far different than what you are used to and it definitely isn’t what most people think of when they hear the term metaverse.

Worldwide Webb is actually an MMORPG metaverse game that can be played using pixelated NFTs from your personal collection. As a player, you have the ability to build and create your own community within the world, this includes building your own structures.

Because the game utilizes 2D pixelated NFTs for avatars and pets, the integration process for adding a new NFT collection is extremely quick. One of the goals of the integration of various NFT projects is to form stronger relationships with existing NFT communities and expand the game’s player base.

Some notable NFT collections are already integrated into the Worldwide Webb including CryptoPunks, Bored Ape Yacht Club, Cool Cats, and Wolf Game just to name a few. You can view all the integrated NFT projects here.

Worldwide Webb also intends to integrate more collections via special collaborations which will feature dedicated buildings, community events, and even project-specific quests.

How to play Worldwide Webb

To play Worldwide Webb simply go to the site. Then, you can either play as a generic avatar without connecting your wallet, or you can connect your Metamask wallet and reap the full benefits of the game.

If you connect your wallet, you will have to sign a transaction to authorize the connection. Connecting your wallet also allows you to continue your game progress across your devices.

The game starts out similar to Pokemon on the GameBoy. You get to choose from three currencies, your options being Bitcoin, ETH, or Cash. After choosing your preferred currency, you venture out on your journey to explore the rest of the Worldwide Webb.

Roadmap plans

The game has already come a long way, but as they move forward Worldwide Webb plans to continue expanding. Future plans according to their Roadmap include:

Q1 2022

  • Occupiable land, access your land and showcase your NFTs in the land.
  • Release of open source code for game development/metaverse progression.
  • Friends list using wallet addresses/ENS names and advanced in-game chat.
  • Pokemon-style battle engine Alpha for in-game progression and PvP see:
  • Integration documentation with projects, allowing in-game mints using:

Q2 2022

  • Alpha of Mario Kart style PvP racing game.
  • Migration to DAO with governance-based voting.
  • WorldWideWebb hackathon GameJam – offering prizes for game developers to build Play To Earn games inside the WorldWideWebb engine.

Q3 2022

  • Battle Royal style PvP game with in-game mintable items.
  • Create NPCs and mini-quests inside your land.
  • Guild integration for communities.

Although Worldwide Webb is a fairly new metaverse, people seem to enjoy the nostalgia that the 2D overhead gameplay offers, as well as the incorporation of many beloved NFT projects.

Some notable people who are currently exploring the Worldwide Webb include DCLBlogger, Pranksy, Fvckrender, and many more.

To learn more about Worldwide Webb, you can check out their Discord and follow them for updates on Twitter.

Categories
NFT Tech

A Beginner’s Guide to the Metaverse

Since Mark Zuckerberg changed the name of Facebook to Meta, many people were caught off guard and are now left in the dark as to what Meta is and what the future of the metaverse means. 

Additionally, big-name brands that we love such as Addidas have taken the plunge into the metaverse. Offering their NFTs holders the ability to unlock exclusive access to virtual land experiences and free collaborative merchandise. So, what is the metaverse exactly?

What is the metaverse?

The metaverse is a combination of numerous technologies including virtual reality, augmented reality, and eye-tracking. All of these elements are used to create the ultimate virtual experience within a virtual universe. Examples of a metaverse include Fortnite, Roblox, and The Sandbox.

The term metaverse was first mentioned in Neal Stephenson’s science fiction novel, Snow Crash, published in 1992. Although the term isn’t new, the thought of living in a virtual world might feel a bit futuristic, but in reality, we are already living in a very digitized world.

Ready Player One

“Even though it was initially marketed as a new kind of massively multiplayer online game, the OASIS quickly evolved into a new way of life.”

If you have ever watched the movie Ready Player One, which is set in the year 2045 where much of humanity uses virtual reality to escape the real world, then you understand the concept of operating in the metaverse.

Currently, some metaverses like Somnium Space support several popular VR goggles including Oculus, Vive, and Stream. However, all you really need to enter most metaverses is just a desktop computer and a solid internet connection, meaning the barrier to entry is minimum.

If you’re curious to know how you can enter the metaverse, make sure to check out our article Explaining the Top 4 Metaverses, where you will learn what each popular metaverse offers, as well as how to enter each space.

What’s in the metaverse?

The metaverse and its contents remain a mystery to many. After exploring the metaverse myself, I noticed several elements you will find within the virtual space.

The metaverse contains a number of different elements such as 3D avatars, digital assets, games, businesses, and various events that support an entire virtual economy. As a user, you can monetize your creations, meet with friends, participate in virtual events, and even host business meetings.

While exploring the metaverse you may quickly realize that it offers many of the same features that you might find in the real world. 

The one major difference with the metaverse is that you can travel the world all from the comfort of your own home, using just your computer and VR goggles if you have a pair. As well, you can literally teleport to different locations. Whether you want to teleport to the next city or even the next room, you can do it all in the metaverse.

Why is the metaverse important?

Understandably, many people might fail to gauge the importance that the metaverse has in our society. So, why is the metaverse so important?

The metaverse is important because it offers humans an in-person way to connect and communicate from anywhere in the world virtually. Furthermore, the metaverse supports a whole virtual economy where users can enjoy numerous activities like building a business, networking with others, and even hosting family gatherings.

Just imagine for a second that you and your family aren’t able to get together for the holidays, so instead, you put on your VR headset and join each other in the same room virtually. You can still enjoy each other’s company, play games together, and even explore other metaverse worlds all from your own home.

The same can be said for business meetings and even training sessions. You and your colleagues can all sit around the same table, view the same presentation, and then discuss matters further in a completely immersive environment. Then once the meeting is over, you can simply take off your headset and be back at home with your family.

More so, the metaverse allows you to actually create a real business within the confinements of any virtual land you own.

For example, you can build and monetize a recreational arena where others can come to play games and host events, open a VR clothing store, and even monetize your skills as a builder in the metaverse where you can charge users a fee in exchange for an architectural structure or other digital creation.

This will, in turn, create more job opportunities, as there will be a demand for developers, virtual architectures, and much more. Really, your imagination is your limit, and this is especially true in the metaverse.

Ultimately, the metaverse allows you to be anywhere, anytime, and with anyone in a realistic setting. This convenience may further improve your relationships and your ability to receive hands-on training and guidance from home.

What currency is used in the metaverse?

Of course with new economies comes new types of currencies, and not all metaverses use the same currency.

In the metaverse, the only type of currency accepted is cryptocurrency. There are different types of cryptocurrency used depending on which metaverse you’re in. An example is Decentraland, where their native currency is MANA.

Other metaverses like Cryptoxles make it easy for users and allow you to transact with more common crypto such as ETH.

Examples of the metaverse

As of today, there are several metaverses that are currently available for anyone to explore, and some even support a thriving community with thousands of users.

Popular examples of the metaverse include Cryptovoxels, Decentraland, Roblox, Somnium Space, and The Sandbox. Metaverses like CryptoVoxels, Decentraland, and Somnium space are advertised more so as VR platforms, whereas Roblox and The Sandbox are better known as online gaming platforms.

If you aren’t familiar with any of these platforms, no worries. Other games like Fortnite and Minecraft are considered to be modern-day metaverse as well. In fact, Fortnite CEO Tim Sweeney has described Fortnite’s user experience as a metaverse because it is a virtual 3D space that combines gaming with non-gaming elements.

Overall, the metaverse is still in its infancy, but that’s not to say that the potential for innovation isn’t huge. The number of brands building within the metaverse is increasing at a rapid pace. Atari, Addidas, Google, Microsoft, Nike, and Sony are just a few of the companies that are currently building their brand in the metaverse.

The future of the metaverse

As for the future of the metaverse, I don’t see the development slowing down anytime soon.

I’m confident that the metaverse will continue to develop into something extraordinary, and will revolutionize the way humans interact while at the same time increasing efficiency across many industries. 

Google Trends
Google Trends

A quick search on Google Trends shows a huge spike in the search volume of the metaverse right around October 2021. Meanwhile, VR has seen a healthy fluctuation in search volume dating all the way back to December 2015.

I think this is a clear sign that the potential of the metaverse is about to be unleashed in the coming years, along with an abundance of opportunity, especially for those who are curious enough to explore the space early.

So, are you ready to explore the world from home? If so, jump into the metaverse and check it out, an entire world full of opportunity awaits.

Categories
Gaming NFT

The Economics of the Galactic Metaverse

As Facebook (Meta) attempts to rebrand itself, media outlets are increasingly asking what is the metaverse?

One simple way to answer the question would be to look at some of the metaverses already in existence, such as The Sandbox and VulcanVerse. At first glance, they look a lot like the strategy games and MMORPGs that have been around since the days of World of Warcraft.

A better question then might be how metaverses differ from those traditional games. What prevents them from laying down arbitrary rules, and how does the blockchain affect the in-game economics?

The answer to those questions may now lie in outer space. StarAtlas is a new metaverse that pitches itself as a “grand strategy game of space exploration, territorial conquest, political domination, and more.” You can think of it as a kind of blockchain-based Elite, and it’s the blockchain (and the game’s storyline) that makes the difference.

StarAtlas is built on Solana and uses two kinds of tokens.

ATLAS is the game’s own currency. Players can use the coin to buy digital assets such as ships, land, components, and to pay the crew. The token is earned through in-game activity and can be generated through sales. StarAtlas notes that, unlike many crypto projects, the development team holds no stake in the undistributed token supply.

It does, however, hold a stake in the other token. POLIS allows holders to have jurisdictional ownership over parts of the StarAtlas world.

Players with POLIS will be able to restrict some activities, lay down new laws, and even impose taxes and tolls on other players. StarAtlas stresses, however, that POLIS “represents voting rights, not dictatorial ownership.” Players would need to collaborate in order to create these rules and levies. 

The idea is to avoid the kind of centralization that led a 16-year-old Vitalik Buterin, founder of Ethereum, to see “what horrors centralized services can bring.”

After three years of happily playing World of Warcraft, Blizzard removed the damage component from its warlock’s Siphon Life spell. A decentralized governance open to holders of POLIS is less likely to lay down rules that harm gameplay. 

The first phase of POLIS distribution will see 20 percent of the governance token made available in a “Galactic Asset Offering.” Decision-making will remain centralized for the first two or three years of game development but POLIS will later be generated only but the staking of ATLAS.

In other words, the more committed players are to the game, and the more they invest in it, the more influence they’ll have over its development. 

For people wondering what a blockchain-based metaverse is then, the answer is that it’s a world, or even a universe, with its own economy and a democratic governance structure powered by its most committed residents.

Categories
Fashion NFT

Adidas Continues to Innovate into Web3 with NFT Collaborations

In the last week, Adidas has been extremely busy innovating in the web3 space.

The popular apparel brand has partnered with Coinbase, launched their very own POAP NFT, created their own space in The Sandbox, and are now teaming up with two of the most prominent brands in the NFT space—Bored Ape Yacht Club and PUNKS Comic—as well as NFT investor and influencer, Gmoney.

The official announcement of the Adidas, BAYC, Pixel Vault’s PUNKS Comic, and Gmoney collaboration was announced early this morning by said collaborators on Instagram and Twitter. 

This recent stream of collaborations has many excited, including members of the NFT space as well as people who aren’t quite as acclimated to the space. One glance at social posts displays an enormous amount of support from nearly everyone who is aware of these brands and their significance in the space.

Adidas provided just a bit of insight referencing their involvement in the metaverse within the description of their recently released POAP NFT:

Adidas

This is the first step in our journey to empower the creators of tomorrow to thrive in the Metaverse. A place where anyone can express their most original ideas and be their most authentic selves. It will take some learning, some building and a leap of faith. If you’re already here, show us the way. If you’re new, come and join us. We can’t wait to see what we do together.

I believe that this is just the beginning of something spectacular, not only for the brands involved in this specific collaboration, but for the entire web3 community and the metaverse in its entirety. 

Things tend to move at a very quick rate in the web3 space, so please be on the lookout for more information regarding this awesome collaboration and many more.

Categories
Music NFT

Roc Nation and CYBR Unveil The Harder They Fall Virtual Metaverse Experience

Get ready for an unforgettable experience in the metaverse. Today, Roc Nation in collaboration with CYBR, is launching The Harder They Fall soundtrack’s virtual metaverse experience in celebration of the recent film and soundtrack release.

In order to experience this special event, all you need is a web browser to immerse yourself in the visually pleasing virtual world of Redwood City. Once you visit the link, you will be teleported into the virtual world of Redwood City where you are able to explore the grounds of The Harder They Fall. 

Within this metaverse, you can listen to the entire soundtrack, which is produced by Jay-Z himself, as well as visit sets and scenes from the film. 

Wander around the church where you can interact with the official movie trailer, explore the train which features unique art, step inside Mary’s Stagecoach where you will gain access to the official merch store, and have fun at the hotel—where you have the opportunity to play an interactive game and even win prizes!

Additionally, inside the saloon viewers will be able to watch an exclusive live-streamed panel discussion with chosen cast members from The Harder They Fall and the original soundtrack’s artists about their creative processes behind the production of their project.

As a participant, you will enjoy even more perks and surprises with The Harder They Fall cast and artists as you explore the metaverse space. 

This exclusive collaboration cements Roc Nation as the premier music label entering the metaverse, bringing together innovators from music, culture, and entertainment in a completely virtual environment created by CYBR utilizing Epic GamesUnreal Engine.

About The Harder They Fall

The Harder They Fall characters are based on real cowboys, lawmen, and outlaws of the 19th-century American West. The film made its global debut on October 6, 2021, at the BFI London Film Festival. It had a limited premiere on October 22, 2021, before becoming available on Netflix on November 3.

When bandit Nat Love (Jonathan Majors) learns that his adversary Rufus Buck (Idris Elba) is about to be freed from prison, he gathers his crew to track Rufus down and exact revenge. 

Nat’s crew consists of his previous love, stagecoach Mary (Zazie Beetz), his right and left-hand man—hot-tempered Bill Pickett (Edi Gathegi) and quick drawing Jim Beckwourth (R.J. Cyler)—and a startling adversary-turned-ally, all of which ride beside him in this confident, righteously new school Western. 

Rufus Buck has his own terrible team, which includes “Treacherous” Trudy Smith (Regina King) and Cherokee Bill (LaKeith Stanfield); they do not know how to lose. 

The Harder They Fall was directed by Jeymes Samuel, written by Samuel and Boaz Yakin, and produced by Shawn Carter, James Lassiter, Lawrence Bender and features a scorching soundtrack. 

Moreover, the all-star ensemble includes Jonathan Majors, Zazie Beetz, Delroy Lindo, LaKeith Stanfield, Danielle Deadwyler, Edi Gathegi, R.J. Cyler, Damon Wayans Jr., Deon Cole, Regina King, and Idris Elba. Vengeance has never been more fierce.

You can watch The Harder They Fall now, on Netflix.

The Harder They Fall Soundtrack

Jeymes Samuel and Shawn “JAY-Z” Carter co-produced the music for The Harder They Fall, which was published by Roc Nation in collaboration with Netflix. 

JAY-Z, Kid Cudi, Ms. Lauryn Hill, Jadakiss, Conway The Machine, Koffee, Seal, CeeLo Green, Barrington Levy, Samuel and many others are all part of this superb soundtrack. Furthermore, all of the songs on the soundtrack were created by Samuel, who also co-wrote the script and directed The Harder They Fall.

Checkout The Harder They Fall tracklist:

  1. Lightnin’ With The Blam Blams (Skit)” by Edi Gathegi & R.J. Cyler
  2. The Harder They Fall” by Koffee
  3. “Guns Go Bang” by Kid Cudi & Jay-Z
  4. Better Than Gold” by Barrington Levy
  5. Black Woman” by Fatoumata Diawara & Ms. Lauryn Hill
  6. Wednesday’s Child” by Alice Smith
  7. Blackskin Mile” by CeeLo Green
  8. Ain’t No Better Love” by Seal
  9. We Ain’t No Nincompoop (Skit)” by LaKeith Stanfield & Regina King
  10. King Kong Riddim [feat. BackRoad Gee]” by JAY-Z, Jadakiss, & Conway The Machine
  11. We Go Harder” by Laura Mvula & Mayra Andrade
  12. “Is The Devil Dead? (Skit)” by Zazie Beetz & Jonathan Majors
  13. No Turning Around” by Jeymes Samuel
  14. Three And Thirty Years” by Pretty Yende
  15. Let’s start (live)” by Fela Anikulapo Kuti and Ginger Baker
Who is CYBR?

CYBR is the most popular music, digital art, and entertainment Multiverse. CYBR exists to help culture producers reinvent methods to interact with their worldwide following by building aesthetically pleasing virtual worlds and multiplayer gamified experiences. 

CYBR pushes the envelope of mixed-reality (WebXR) technology and spatial audio to its limits while making these experiences available to everyone via a simple online link—meaning there’s no need for an app, VR headset, or a game console. The goal of CYBR is to make the Multiverse more democratic.

Categories
Finance NFT

12 NFT Business Ideas You Can Start Today

NFTs are swiftly becoming the new standard when it comes to social signaling. Spend a few minutes on crypto twitter and you will notice that everyone’s profile picture is some sort of avatar. 

This isn’t just some hyped up fad that will soon blow-over. Rather, it is a shift in culture as well as the way that humans interact and conduct transactions between each other.

The opportunity to build something great is upon us, which is likely the reason why various celebrities and Fortune 500 companies are investing both personally, and in a way to leverage their own brand.

Fortunately, we can all use NFTs to start our own business as well. Here are the top 12 NFT business ideas that you can start today:

1. Build an NFT Investment Firm

Although NFTs may be a new avenue to grow your investment portfolio, that doesn’t mean that there aren’t a ton of deep-pocket investors looking to put their fiat into something new, innovative, and exciting—such as non-fungible tokens.

Keep in mind that people nowadays are busier than ever. Most of us don’t have time to sit around and study the NFT market all day. That’s where you come in: the NFT investment firm.

Essentially, investors would give you their money so that you can invest into NFTs with your expertise, in the hopes of a profitable return on their investment. For your services, you receive a percentage from the profit and call it a done deal.

If you are someone who is passionate and knowledgeable about the NFT market, then this business idea may be an excellent fit for you.

2. Grow your own NFT investment portfolio

Maybe you are a great NFT investor, but you’re not interested in handling other people’s assets. That’s okay. Fortunately for you, you can simply invest in your own investment portfolio. With NFTs, there are a couple ways you can play it.

Short term NFT investment (the quick-flip) is when you buy an NFT with the intention of holding onto it for a brief moment and then quickly selling it for a profit. If you can do this many times over, then you can turn into a profitable business for yourself.

Long term NFT investments (diamond hands) are investments that are intended to be held for a period of at least 5 to 10 years, in my opinion. The long term investments should be considered extremely risky however.

3. Open your own NFT restaurant

Do you really enjoy food? Then opening an NFT restaurant is something innovative you could do. No one has done this yet, but that’s not to say there isn’t already an NFT restaurant in the works.

In order to give you a better idea on how to accomplish such a task, I will use Gary Vaynerchuk as an example. Gary will be opening the very first NFT restaurant in Fall of 2022 in New York City. 

To experience the restaurant, guests will require a membership, which will be purchased as NFTs. Gary is planning to offer three different levels of memberships, all offered in the form of a non-fungible token. This may seem far fetched now, but this is only the beginning.

4. Create NFTs for the metaverse

In the macro, the metaverse is an up-and-coming system of virtual worlds that are linked together on the blockchain. Within this virtual world lies a whole lot of opportunity for creators and consumers alike.

Metaverses such as Somnium Space and Cryptovoxels allow users to create their own virtual assets and monetize them. From virtual wearables, to games and events, creators have an opportunity to put their creative talents to work. As a metaverse asset creator, you can sell and trade any virtual assets that you create.

As the metaverse continues to scale upwards in terms of popularity and social acceptance, so will the demand for virtual assets. The multitude of people who visit the metaverse do so to consume and connect. The concept is no different than hanging out at the mall with your friends.

I know there are many creators in the NFT community. So if you are looking to hone in on a new creative skill and maybe even turn it into a business, there’s no better time to start than now.

5. Build a brand as a full time play-to-earn NFT gamer

Earning money playing video games is becoming a more common phenomenon with influencers and sponsors joining hands to build a completely new perspective around the gaming industry. We’re witness an emerging perspective that gaming is much more than locking yourself in your bedroom for 12 hours a day, with nothing to show for it.

Today, gamers run ads, share affiliate links, and earn sponsorships from brands in order to earn a full time income and build their own brand. However, imagine playing a game where you are able to collect valuable in-game assets as you play.

These assets aren’t only for in-game use mind you, they are virtual assets which are stored indefinitely on the blockchain and can be sold on secondary marketplaces for real currency.

If you are a gamer who is not yet gaming on the blockchain, I highly recommend you look into it. For more guidance on creating a business out of NFT gaming, make sure to give Swole’s article a read: How Gamers Can Monetize with NFT Technology.

6. Structure an online NFT course

Some people are exceptional teachers. You know those people. The ones who appear to have a natural act for guiding someone through any task, whether large or small.

If you love teaching/coaching and you just happen to be good with NFTs as well, then you should consider offering your expertise to folks who are looking for it.

Regardless of whether you are an NFT artist who has built a strong community around your personal brand, or even if you are an avid NFT collector, both of these useful skills can be taught to others for a fee.

Depending on your client’s goals, you can offer multiple rates with varying levels of depth and coaching. Perhaps for your higher paying clients, you can offer live support 3 days a week, for example.

Ultimately, it’s your NFT course. You can structure the course however you think will best suit your clients needs.

7. Write a book covering NFTs

Books are full of information. Considering NFTs are so new to society, we can assume that numerous people are seeking to increase their knowledge by studying books and educating themselves on the NFT space. 

There are a lot of ways you could go about publishing your own NFT book. You could go super niche and just cover the buying and selling aspect of the NFT industry, or you could write an “NFTs For Dummies” type book.

Now, if you’re passionate about writing but you don’t want to deal with the headache of producing physical copies of your novel, then you could always offer your audience an Ebook.

An ebook covering NFTs would be simple to sell, convenient for both parties, and beneficial for your customers as long as you provide an insane amount of value in the book.

8. Be an NFT freelance writer

If you love writing but you aren’t sure you want to take on writing an entire novel, I don’t blame you. In that case, building your own NFT freelance writing business may be a great option for you.

With an increasingly large number of websites trying to cover all the NFT and crypto related news in the space, offering your writing skills to these brands could potentially be very lucrative.

As well, considering the NFT community is overflowing with news and updates every day, it’s safe to say that you could keep busy if you put in the effort to find writing opportunities.

I think one of the best things about becoming an NFT freelance writer is the freedom you have to express yourself and your knowledge, as well as having the ability to work from anywhere, anytime.

Seriously, if you enjoy writing and you like NFTs, then starting your own freelance NFT writing business is only one article away.

9. Make an NFT app (DApp)

Considering there are already millions of apps which consume our lives on a daily basis, it should come as no surprise that building a decentralized app, aka a dapp, is a solid business idea. The main difference between an app and a dapp is the backend coding. 

With a dapp, the backend coding is on a decentralized peer-to-peer platform known as the blockchain. The dapps are controlled by the logic written into the smart contract technology, giving the dapps a truly decentralized platform to build from.

As of today, there are not nearly as many dapps as there are apps, but that’s a good sign for opportunity. Some possible categories of dapps you may want to consider creating would be anything related to gaming, social networking, collecting, and—of course—NFT marketplaces are huge right now.

10. Become an NFT influencer

Everyone wants to be an influencer, but have you ever thought about niching down and becoming an NFT influencer? As an NFT influencer, you are able to build your personal brand all while providing your community with valuable and helpful content.

Once you build up a large enough following, you can start monetizing your own products and services. If you aren’t interested in creating your own products or offering your services, then you can just as easily reach out to other brands and let them pay you to represent their brand on your influencer profile.

To be fair, becoming an NFT influencer isn’t an overnight task. However, considering that the NFT community is so new, I believe this means that there is huge potential to start early and get ahead of the pack.

11. Use NFTs to raise capital for a startup

Maybe you don’t want to necessarily build a business around NFTs, but that doesn’t mean that you can’t at least use NFTs to help you raise capital for your future business endeavors. Believe it or not, many small startups are already doing this.


If you have bought any of the several 10k PFP NFT projects available, then you have helped someone raise capital. Many of the NFT projects that drop are taking their money they earn from the drop, and reinvesting it back into the business. You can do the same thing.

Although, I must warn you that as time goes on and the supply of NFT projects increases, so will the competition.

12. Become a metaverse DJ

The metaverse is a virtual universe containing smaller virtual worlds within. In these worlds are virtual assets in the form of NFTs. These assets range from virtual land to wearable goods for your avatar.

Virtual assets aren’t the only thing you will find in the metaverse though. The metaverse is a virtual space where people come to hang out and socialize. I’m talking about virtual parties, conferences, and other events similar in nature.

These events already take place within the metaverse. Considering how popular these virtual events may become in the near future, it may be an excellent idea to bring your DJing skills to the metaverse. You can build your brand around your avatar as the best DJ and perform at events all across the metaverse.

I understand that some of these business ideas may seem a little out of this world, and that’s because some of them are. Remember though, that’s how everything starts at first. Look at dial-up internet, or the very first computer.

It all seems infeasible at first, until it isn’t. I believe this is exactly where NFTs fall in terms of businesses surrounding the technology. If you are reading this article, congratulations. You’re still early.

Categories
NFT Tech

What is the Metaverse? Explaining the Top 4 Metaverses

What is the metaverse?

The metaverse is best described as a virtual universe made up of shared 3D virtual spaces that are all linked together to create one massive virtual universe. These virtual worlds contain their own economies and some their own currency, as well as digital assets, avatars, and numerous monetization opportunities.

Overall, the metaverse idea is not new. One of the oldest metaverse dates back to 1993, when Steve Jackson Games was operating a bulletin board system (BBS) called Illuminati Online. Even though this metaverse was a text-based low bandwidth virtual reality system, the metaverse concept has not changed to this day; it has only evolved.

How do you enter into the metaverse?

Visiting the metaverse is simple. First, choose one of the several metaverses available that you wish to participate in. Next, you may be required to get your own crypto wallet along with some cryptocurrency for in-game use depending on the metaverse. Finally, create your avatar name and account before venturing into the metaverse.

In general, entering the metaverse is very easy, requires minimal effort, and is user friendly. Now, you’re likely wondering what some of the top metaverses are and what each one offers compared to the next. After hours of research, here are some of the top metaverses explained.

1. Cryptovoxels

Cryptovoxels is a user-owned virtual world built on the Etherum blockchain that consists of a city known as Origin City. The streets of Origin City are owned by the corporation, whereas the individual parcels are owned by people like you and me. 

In order to get started exploring the Cryptovoxels metaverse, all that you really need is a computer and a steady internet connection. Cryptovoxels does not require you to install an Ethereum wallet or even own a parcel to be able to interact with the world. Rather, simply head to Cryptovoxels.com/Play to start exploring this virtual city.

Along with exploring Origin City, users are capable of creating, buying, and selling their own assets by using the in-game voxel builders, and then trading them on the NFT marketplace OpenSea.

For currency, Cryptovoxels previously had its own in-world currency called $COLR. As of June 2020, however, the token has been announced dead after Cryptovoxels decided to transition into using ETH as their preferred currency for all transactions.

When navigating through Origin City, you will notice that the overall function is smooth and user friendly. You can easily view the explorer while navigating to bring up a list of parcels and events, which you are able to teleport directly to. 

If you are curious about the metaverse and you desire a little taste for yourself, I believe that Cryptovoxels is a great place for you to start in order to get a hang of things in the virtual world.

2. Decentraland

Decentraland is another popular space in the metaverse which is also built on the Ethereum blockchain. In Decentraland, you can purchase virtual real estate known as LAND, which is stored on the Ethereum blockchain in the form of a non-fungible token (NFT).

In order to obtain your own lot of LAND in Decentraland, you need to get a hold of Decentraland’s fungible ERC-20 cryptocurrency, MANA. With MANA, you are able to burn or spend it, in exchange for your own parcel of LAND. A parcel in Decentraland measures 16 meters by 16 meters, or 52ft by 52ft.

If you want to try Decentraland without getting a wallet, that’s fine. You can still roam around the virtual world, customize your avatar, and communicate with others, but you won’t be eligible to receive rewards or attend the various virtual events.

Additionally, it gets even more exciting with Decentraland’s very own marketplace, where you are able to trade and manage all of your digital assets. The Decentraland marketplace allows you to buy and sell parcels, as well as estates of LAND, digital wearables, and even unique avatar names.

3. The Sandbox

The Sandbox was originally developed as a game for mobile devices and Microsoft Windows by Pixowl, and was released in 2012. However, in August 2018, Animoca Brands acquired The Sandbox in order to develop a whole new kind of game—a voxel based blockchain game—where users have the ability to earn from their in-game creations.

There’s more than 166K land pieces available in The Sandbox, which are split in two separate categories: regular land (96 meters by 96 meters), and estates (a combination of several land pieces used for building online experiences).

As for the assets, they are minted in the form of ERC-1155 tokens, which essentially act as a dual purpose fungible and non-fungible token, and are often used for in-game assets. These assets represent user-generated content like game characters and accessories. 

If you couldn’t tell, games represent the core of The Sandbox’s virtual world. You are able to build your own game and assets with no coding skills, thanks to The Sandbox’s easy to use interface. The creation tool VoxEdit, allows you to create your own in-game assets, while the Game Maker lets you build 3D games for free which you can then monetize.

There are numerous means to earn rewards and cryptocurrency playing The Sandbox. All you have to do is play games, make games, and create assets.

The Sandbox ensured that building games and creating assets is easy for anyone to do. After becoming a verified artist through the creator fund, you can export your creations to The Sandbox marketplace and start earning cryptocurrency as a reward for your creative talents.

4. Somnium Space

Perhaps one of the lesser known metaverse worlds right now is Somnium Space, which is advertised as a new virtual reality world that is open, social, and present.

Somnium Space has created a virtual reality world with its own economy and currency, all tied together seamlessly. The platform is available from any device in 2D mode, or you can take advantage of VR technology and really submerge yourself in the metaverse from both your desktop and mobile device.

As far the VR technology goes, Somnium Space allows you to enjoy their virtual world using all of the major VR headsets. In fact, Somnium has partnered with Sony to take advantage of their 3D model creation technology, which permits users to build their own avatar characters effortlessly.

Moreover, Sony’s VR space inside of this special metaverse is the first of its kind! From what I can tell, Somnium Space appears to be extremely focused on scaling their community and offering users the ability to monetize their virtual land and assets.

Something I find exceptionally beneficial in this metaverse is the potential to analyze gaze tracking (measuring where people look), user engagement, and conversion rates.

If this doesn’t excite you and scare you at the same time, I don’t know what will. I believe that the opportunity to build something very user-centric in a virtual environment—and have the option to monetize your creations—is huge!

Somnium Space keeps the community at their forefront with daily meetups, an events calendar, and consistent communication across all their social media platforms. Although Somnium Space may not be the go-to metaverse right now, I’m confident that this community-focused virtual reality world will be one of the top in due time.

The metaverse is new, exciting, and full of so much opportunity. You are able to meet new people, create your own assets, and monetize your creations like never before. Welcome to the future. Welcome to the metaverse.