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Music

The Best Music Merch for Fashionable Fans

Music and other forms of art mesh at many intersections. One of the most notable crossovers is music merch: this is where recording artists and fashion designers connect to make memorable pieces of clothes for fans.

One of the most intriguing aspects of music merchandise is the fact that it’s a useful form of marketing that artists get paid for. In addition to that, it’s a great way for fans to directly connect with their favorite artists, beyond just listening to their music.

Without further ado, here’s a look at some of our favorite examples of music merch (in no particular order):

1. Spider Worldwide (Young Thug)

Spider Worldwide made a huge entrance in the past year. It’s become pretty likely to come across someone rocking Young Thug‘s clothing brand, especially its signature matching sweatsuit in various colors. Though that sweatsuit has become their staple, Spider Worldwide has a variety of other innovative and stylish pieces.

2. Griselda Records (Westside Gunn, Benny the Butcher, Conway the Machine)
Griselda Records / Grailed

As seen in the Westside Gunn piece featured above (which translates to “Almighty”), Griselda Records has become renowned for their merchandise. The cryptic nature of their merch (and any type of external art for that matter – like cover art) is akin to some of the most impactful artists that came before them. Not only is the clothing fire, but so is the quality of the records and other miscellaneous products they put out.

3. Rap Tees (DJ Ross One)

In addition to the traditional idea of artists selling their own merch, the thrift/re-sale model is also thriving. One perfect example of this is DJ Ross One and his Rap Tees online store. It’s a blend of vintage tees from some of rap’s most notable acts, curated by a world class DJ who’s well-versed on the music side of things as well. Ross One is signed to Roc Nation, and is touring the globe playing some of the best curated sets of any DJ.

4. Yeezy (Kanye West)

Kanye West can do it all; everybody knows by now. He emerged from Chicago as one of the city’s top producers, signed to Roc-A-Fella Records, became one of the most prolific artists of all time, and all the while, dipped his toe into fashion and tech in pure Kanye fashion.

When it comes to merchandise, not only are his clothes and Yeezy shoes iconic (every edition thus far), but so is his approach with the STEMPLAYER and his Donda 2 release. Every affiliation with his name when it comes to merch is backed up with quality, and his designs feel like a glance into the future.

5. Travis Scott

Just as impressive as his ability to pack out stadiums on his latest tour is Travis Scott‘s ability to sell merchandise. It sells for good reason, too. Trav’s merchandise tends to coincide with his memorable albums and live performances, and he stays close to some of the best designers in the game.

As a result, he grossed over $250k in merch sales in just one week after dropping ASTROWORLD. As if that’s not business savvy enough, he bundled merch with copies of his album, which ended up contributing to his album sales in a big way. Behind every merch drop from Travis Scott is quality, and that’s a large reason why fans come flocking back for more each time he drops.

6. A$AP Rocky

It’d be a crime to not mention A$AP Rocky in an article about the crossover of music and fashion. He’s been a maverick in this particular space, and has stamped style as a permanent aspect of his brand.

Not only has Rocky fathered the implementation of unique pieces like the babushka (as made evident in his record “Babushka Boi“), he’s introduced some of the East Coast’s most memorable Hip-Hop fashion brands, like Vlone (A$AP Bari), LYBB (A$AP Twelvyy), Marino Infantry (A$AP Ant), and more. In addition, he’s done some crazy collabs with PacSun, Mercedes-Benz, and other notable brands in the clothing space. This has made the A$AP Mob‘s journey become all the more memorable over time, and has largely contributed to the evolution of streetwear fashion in Hip-Hop and beyond.

7. Pi’erre Bourne

Next up on our list is New York-based producer and recording virtuoso, Pi’erre Bourne.

Not only is his “Yo! Pi’erre” merch tasteful, so is the merch for his label, Soss House (which he sports on the cover of his latest project, The Life of Pi’erre Vol. 5). Pi’erre is a jack-of-all-trades, and merchandise is no exception. Some of his most notable pieces include a “Yo! Pi’erre” pillow and vinyl copies of his TLOP5 album.

8. BrainFace (Hass Irv)

Recently mentioned on volume 7 of our ‘Curiously Curated’ series, Hass Irv is a NY rapper who’s proving to be more than just that.

One of the most interesting aspects of his career is his involvement in the fashion world with his brand BrainFace. As the balaclava or “shiesty” (as the internet loves to call it) has grown drastically in popularity this year, Hass Irv’s BrainFace brand found itself in the right place at the right time. Their take on this ever-relevant piece is refreshing; you never know what the next edition is going to look like.

Conclusion

Though we introduced plenty of examples of top-notch music merch and the artists who’ve brought it into existence, there’s plenty of ground we haven’t covered.

As music is evolving, it’s becoming more entrepreneurial than ever. As a result, even up-and-comers are bringing some serious heat to the table when it comes to merch.

Take a deeper look at these 8 artists who are innovating in the realm of merchandise, and keep an eye out for more artists who are bringing a fresh approach to music fashion.

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Music

The D.O.C. Discusses “NFTs With Attitude” Project and Rap’s Generational Gap

Among the many quotes and beliefs that have existed in hip-hop, only fewer lived longer than “it’s a young man’s game.” And while it may be accurate due to the youth being the culture’s most active participants, a veteran and legend such as The D.O.C. often serve as a reminder of how the past can impact the present and future.

Alongside prolific videographer Matthew McDaniel, the proud West Coast duo has partnered with Hip Hop Archive and NFT Genius to release NFTs With Attitude. Consisting of 200+ hours of never been seen footage of legendary hip-hop group N.W.A. and South Los Angeles, the NFT collection offers fans a chance to get a greater glimpse at the times and environment that influenced their music and lives.

“Way before the music became popular, McDaniel had the vision to document what was happening around us,” D.O.C. said. “So he’s finally letting some of that footage go and the people who loved those guys [N.W.A] will see cool stuff.” Even in 2022, hip-hop is still adjusting to letting its legends and environments be seen more intimately. But given the success of various documentaries, podcasts, and biopics, NFTs offer another step in encouraging the culture to advance.

“It’s beautiful,” The D.O.C. said as he briefly overlooked the gloomy view of the Hudson River. “People don’t always see the behind-the-scenes stuff which ultimately brings us together.” A perspective like this is not only at hand when it comes to integrating NFTs in hip-hop but in another prominent area: Age.

While hip-hop sees its most active participants on the younger side of things, primarily because of the influence and power of the dollar, it doesn’t mean a generational gap should exist. NFT projects such as this D.O.C. and McDaniel-led endeavor provide all millennial and Generation Z rap fans the opportunity to initially learn or gain greater context about those before them and why their impact still exists.

“Our connection between this generation and my generation isn’t what it should be,” D.O.C. said. “But with all of these opportunities, numbers, etc., we should be to come together and win since there’s enough for everybody.”

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Music

Curiously Curated 007: Top-Notch Underground Talent

Here we are on volume seven of our Curiously Curated series. We’ve come a long way thus far, and there’s plenty more ground to cover. Today, we’re introducing you to five artists that you need to know.

1. Dee Aura

One of New York’s most impressive talents is Dee Aura. The rapper has come a long way since his start, and most recently was brought out by Skepta on stage at Governors Ball earlier this month. He stepped up to bat in front of a massive crowd at Citi Field, and showed them what he’s got. I had the luxury of seeing it live, and it was beyond gratifying to see Dee Aura come this far. For those who know the rapper, it’s implied that he’s just getting started.

In addition to his ties to Skepta, Dee Aura is insanely tapped in across the globe. Here’s his latest video with Philly phenom Matt Ox:

2. Quarters of Change

With two hits to show for their relatively young career, this band is showing a ton of promise early on. You’ve probably seen Quarters of Change on TikTok, whether for their debut hit via 300 Entertainment, “Kiwi” (featuring Juice) or their scenic Wall Street video shoot for “T Love”. The band has a nostalgic yet original feel to them, and their music (and visuals) make it perfectly clear. Not only are their music videos fire, their TikTok is pretty entertaining on its own.

Here’s the TikTok video that blew up their single, “T Love”:

3. Hass Irv

Hass Irv has made quite the impression with his notable career thus far. He seems to not only have a knack for music, but a similar knack for networking and connecting with his audience. He manages to get in the room with some of today’s most popular act. His impressive level of talent makes it (seemingly) easy to consistently connect dots, resulting in underground hits like the one we’ve featured below.

Oh yeah, he’s also an insanely gifted designer, as made apparent in his boutique balaclava brand, brainface.

Hass Irv’s video with G Herbo for his “All Day” remix is one of the New York rapper’s best. Take a look:

4. Jay Swishes

Another New York talent worth noting is Jay Swishes. He’s built quite the catalog, including a solo hit “Good Company,” and a powerhouse feature from Rowdy Rebel on “John Wicc.”

Jay Swishes has a way of going in on both dancehall beats and harder hip-hop focused beats, giving his sound a signature that is hard to replicate.

In addition to his latest drop, a debut EP called ‘I’m Him,’ Jay made some major noise on YouTube with his video for “John Wicc” featuring Rowdy Rebel. See it for yourself:

5. meat computer

One of the greatest parts of the latest evolution of music is the level personalization you see in artists’ brands. Before the SoundCloud era when artists could (finally) independently distribute their music, when would you ever see a name like ‘meat computer’?

Yes, meat computer is an actual artist, and he’s so, so, so fire.

meat computer is one of a kind – and don’t take that lightly. He always manages to think outside of the box, regardless of the medium: music, visuals, social media, or anything else.

Here’s the perfect intro to the wild world of meat computer, his video for “eyes wide shut”:

What a week this has turned out to be. These five artists are all immensely experienced, which has translated to respective recent success. Take a listen to our Curiously Curated playlist on Spotify, which features this week’s artists, as well as all 6 previous editions – recording artists and producers.

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Music

Which 12 New York Rappers You Should Know?

While New York’s rap movement is currently ignited by its combination of OG’s, superstars, and upstarts, another wave of talent is waiting to surface. Across the state of New York, specifically the tri-state area within Westchester County and New York City, MCs are steadily building their audiences while adding to their resumes.

Whether it’s releasing music videos that attract millions of views, collaborating with one of the culture’s biggest acts, or touring alongside a Grammy-nominated artist, this list of rappers has done a bit of everything and getting closer to introducing themselves to hip-hop’s mainstream audience.

Here’s our list of 12 New York rappers you should know.

Young Devyn

Coming from Brooklyn, NY, Devyn has established herself as a talented rapper and songwriter with the ability to make many records– ranging from drill to soca. Over the past year, the 20-year-old MC has signed with Island Records, released a new EP (Baby Goat), and performed at Rolling Loud.

Dougie B

Alongside his close friends and fellow collaborators, Kay Flock and B-Lovee, Dougie B has become a prominent Bronx drill act. Inspired by his infectious energy, Dougie has provided various standout verses (I.E., “T Cardi” and “I’m Back”), worked with fellow Bronx native and multi-platinum MC Cardi B, and performed at HOT 97’s Summer Jam earlier this month.

Malz Monday

Coming from Westchester County, NY, Malz has become an early favorite for those loving lyricism and storytelling. Coming off of his acclaimed December 2021 release, Super Heroes Don’t Exist, Malz has reached over 215,000 monthly Spotify listeners and is performing at the Mercury Lounge on July 2nd.

Ice Spice

If you’re really into New York drill, you’ve probably entered a rabbit hole and discovered plenty of artists before– with Ice Spice being one of them. The Bronx, NY native is gaining a lot of steam right now as her standout single, “No Clarity,” has nearly 200K views on YouTube, and she got featured in Converse and Foot Locker’s Black Music Month campaign.

Kenzo B

Within the last five months, Kenzo B has quickly caught the attention of fans around New York City, and for a good reason. Aided by her slick wordplay and smooth delivery, the NYC native is positioned to have a good summer as her “Bump It” single is consistently being played at events and throughout neighborhoods.

Niko Brim

Whether as an activist who played a crucial role in making Juneteenth a national holiday to touring with Grammy-nominated MC, Cordae, Niko Brim‘s star has been steadily rising over the past year. The proud Mount Vernon, NY native, who’s also a co-founder of the buzzing rap collective, CYN, has been busy releasing new and well-received music— an April-released joint EP with Kai Ca$h titled ELEVEN53 and various freestyles.

STEELYONE

Coming out of New Rochelle, NY, STEELYONE has become one of the Tri-State’s most respected and experienced lyricists. Fresh off releasing another stellar project in Lost City last January, the Stainless Global leader completed another sold-out overseas tour through Europe and is gearing up for more releases before the end of this year.

Iman Nunez

In recent years, Iman Nunez has produced one heck of a resume. Between exchanging verses with the legendary Styles P, performing alongside Lil Wayne and Machine Gun Kelly, and making his SXSW performance debut this year, the Yonkers, NY MC is sure to take off even more in 2022-’23.

Shawny Binladen

The “King of Samples” may catch people by surprise with his name, but his music does all the talking. With “Whole Lotta Wickery” being a massive success and following singles such as “Shawn Ye” and “Hercules/Paradise” gaining traction, it’s not a surprise Shawny got added to Rolling Loud’s New York lineup for this coming September.

The Girll Codee

The evolution of The Girll Codee over the last year is a clear example of consistency at its finest. Brooklyn’s Shaa Bigga and Siddity have done nothing but deliver incredible verses, great energy, and a fun live show– the latter, I witnessed during their performance at HOT 97’s Summer Jam. Next month, they’re reportedly releasing a new EP.

Melvoni

Regarding top-notch videos, Melvoni is one of the few artists from New York in that conversation– especially as an up-and-coming artist. “Feel Alive 2” is quickly becoming a standout record of his, and there’s a lot to like about Melvoni– great melodies, strong songwriting, and a good ear for production.

26AR

Even though record labels are making a great effort to sign artists from New York, the pairing of Def Jam and 26AR makes me excited. Ever since his Rocko Ballin-assisted “MANEUVER” got over seven million YouTube views, the new Def Jam signee has been on a hot streak– most notably releasing “MY SET Pt.II,” “Beatbox Freestyle,” and most recently “Hottest In My City.”

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Music

Nellyville Turns 20

I am. So hot in herre. So hot in. Ah! It’s hard to believe, but it has been a whole twenty years since Nellyville was released, and today we are taking a time machine back to the album that officially solidified Nelly’s spot in rap history.

To understand how Nellyville came about, we have to first visit the era that established Nelly as one to watch—Country Grammar, which was released June 27th, 1999. The album spawned several hit singles including “E.I.” and “Ride Wit Me,” and has since gone on to be certified diamond, making it one of the few rap albums to do so. The success of Country Grammar positioned Nelly to have an even bigger sophomore era, which leads us back to Nellyville.

Released June 25th, 2002, the album debuted at number one on the Billboard 200 where it remained for four weeks, and spawned several hit singles which we are going to take a look at one by one starting with the first single “Hot In Herre.”

Hot In Herre

Produced by The Neptunes, “Hot In Herre” is the epitome of early 2000s rap songs and videos. With a hot (literally) video and epic one-liners, the song earned Nelly a Grammy Award for Best Male Rap Solo Performance in 2003. It was also Nelly’s first number one on the Billboard Hot 100. The video was filmed in a nightclub, and became a staple on 106 & Park and TRL.

Dilemma

Produced by Macon and Bowser, “Dilemma” featured then Destiny’s Child member Kelly Rowland as she was preparing to launch a solo career of her own. The song contained a sample of Patti LaBelle’s 1983 song “Love, Need, and Want You,” and quickly rose to number one on the Billboard Hot 100 where it stayed for ten weeks.

The hit single earned Nelly and Kelly a Grammy for Best Rap/Sung performance. The video featured Nelly and Kelly playing young lovebirds and special guest Patti LaBelle, who portrayed Rowland’s mother. 

Air Force Ones

By the year 2002, most were already familiar with Nelly’s love of sneakers, in particular Air Force 1s. So it wasn’t surprising in the slightest that Nellyville contained a song talking all about his love of the classic shoe. Produced by Trackboyz, the single featured rappers Murphy Lee, Ali, and Kyjuan, and peaked at number three on the Billboard Hot 100.

Not much is known about the music video in terms of dates, location, etc., but we can tell you it is very much NBA Live 2003 in terms of the scenery, and we’d have to imagine that at least 1,000 Nike boxes were featured in the vid.

Work It

“Work It” didn’t experience the type of success of its predecessors, but it did feature rising solo artist Justin Timberlake. While it might not have been a massive hit here in the U.S., it was a top ten hit in the U.K., peaking at number 7. A video for the song was filmed at the Playboy Mansion.

Pimp Juice

“Pimp Juice” is one of those songs that didn’t receive the props it deserved at the time, but has since gone on to be appreciated. It was both a different sound and look for Nelly, as the video served as a departure from the rapper’s trademark headband, band aid, streetwear look, which was replaced with a leather jacket and fedora. The song was produced by Epperson, and peaked at number 11 on the US Hot Rap Songs chart.

So what’s Nellyville’s legacy twenty years later? Well, “Hot In Herre” is still used in commercials, movies, etc. “Dilemma” is/was the soundtrack to our childhoods/teens/early adult years, and brought back plenty of memories a couple of years ago when he performed it during his VERZUZ battle with Ludacris, and AF1’s will forever be associated with “Air Force Ones.”

In short, Nellyville was a piece of art.

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Music

AG Club Discusses New Music, Odd Future’s Influence and More

While duos and trios are familiar sights in hip-hop, it’s been a while since collectives took center stage. And if we’re being honest, what other collectives can fans think of besides Odd Future, ASAP Mob, and BROCKHAMPTON over the past decade? But with AG Club, the reality of hip-hop birthing collectives isn’t only existent but filled with great excitement about what they have and will do.

Coming out of the Bay Area via San Francisco, CA, the nearly 15-member crew attacks all angles of the music industry. As the duo of Baby Boy and Jody Fontaine create magic on records– their F*** Your Expectation album series is stellar– the remainder of AG Club consists of talented photo/videographers, stylists, and graphic designers who’ve been friends with each other for years.

“When we first came around, people didn’t understand what we do,” Fontaine told me after AG Club’s performance at Lyrical Lemonade’s Summer Smash last Friday. “But it’s dope people understand now.” Terms of what have helped fans understand and accept the Avant Grande collective’s efforts are great music and momentum.

Alongside both editions of F*** Your Expectations being well-received, the Bay-Area natives also collaborated with NLE Choppa and ASAP Ferg for the remix of their biggest single, “Memphis,” before touring with Pusha T and Denzel Curry since the beginning of this spring. To be so young in their careers, yet able to touch different demographics is impressive, especially with great musical aspirations.

Upon listening to AG Club, you’ll quickly recognize their diversity in sound. In one moment, their music can spark a riot (“Columbia”), the next, their harmonies will remind you of the early 2000s R&B-pop group B2K (“Popeye” feat. Peach Tree Rascals), and lastly, you’ll find the fitting anthem to play in your car (“Brass”).

This level of execution reminds rap fans like me, a millennial in his late 20s, of the previously mentioned Odd Future and ASAP Mob. “Everything is better when you’re doing it with friends, and we saw that in Odd Future and ASAP Mob,” Fontaine says before he and Baby Boy point to their friends. “We all love this s***,” Baby Boy says with a smile. “We do it together because it makes sense.”

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Music

Lecrae Talks New Rock The Bells Show, Career Longevity, and More

18 years. That’s how long rapper, singer, songwriter, and actor Lecrae has been in the game. Since the debut of his first studio album Real Talk in 2004, Lecrae has since gone on to release a whopping ten studio albums, three mixtapes, and more, with plenty of awards, accolades, and accomplishments along the way (we call that the Triple A). His most recent project, No Church In a While, was released last year, and like always, the artist is booked, busy, and in the studio working on new material. 

This past Saturday, Lecrae put on a private show in Atlanta hosted by Rock The Bells, the global lifestyle brand and preeminent voice for classic and timeless Hip-Hop founded by LL COOL J, and Toyota.

The intimate concert took place at Believe Music Hall, part of Rock The Bells’ “Road Less Traveled” series in partnership with Toyota Tundra, which celebrates local Hip-Hop icons and the places that influenced their path to success.

We spoke to Lecrae ahead of the concert to talk more about his journey.

ONE37pm: First of all, congrats on the show. It’s gonna be a small/intimate show in ATL, which is always a vibe. What else can fans expect?

Lecrae: You already nailed it! The smaller show means you can interact, talk, have dialogue, and take requests. We’re also gonna have new music, so we got y’all!

ONE37pm: Your debut studio album came out in 2004, and now here you are experiencing even more success. What does that mean to you to have such longevity?

Lecrae: Man, it’s a beautiful thing! To come out as a kid and have everything come to fruition is not something that a lot of people can say. If you look at artists like Kanye and Drake, they are some of the few that have achieved longevity. I also have great fans!

ONE37pm: Let’s talk about your project No Church In a While which was released in December 2021. How was it working on that?

Lecrae: It was a statement piece because I hadn’t done anything in a while. Like all of us, this pandemic was about adjusting to a new reality. So I was just in the studio working through it.

ONE37pm: Your music is very healing and uplifting which is especially needed on the heels of what we have been through these last couple of years. How does it feel to be back to performing normally or at least semi-normally again?

Lecrae: It’s beautiful! Fans need the artists, and artists need the fans. It’s a blessing to bring healing through song, and tell stories that connect with people, and it’s great to be performing regularly again.

ONE37pm: How has it been working with the Rock The Bells crew on this series?

Lecrae: Shoutout to the Rock The Bells crew! I’ve been rocking with them for years, and again it’s another of those blessings to be able to work with them on this because they have always been for the culture.

ONE37pm: How has the city of Atlanta been for you in terms of your career?

Lecrae: Atlanta has always been a Godsend. ATL can elevate any artistic career, and it’s been able to help me grow. The environment is one where you can grow and thrive, and then you have the music, entertainment, food, etc., as well. I wouldn’t be where I am without Atlanta.

Make sure to keep up with all of Lecrae’s latest releases via Instagram.

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Music

Here are the Songs of Summer 2022 to Look For on Spotify

It’s the first day of summer y’all, and Spotify is back with its iconic Songs of the Summer predictions. Listeners from coast to coast are wondering what type of energy this season will bring, and as usual, Spotify is revealing its annual, global Songs of Summer predictions, along with some of this summer’s hottest listening trends—from feral girl summer playlists to the Dirty Shirley takeover. 

Want to know what they are?

SPOTIFY’S GLOBAL SONGS OF SUMMER PREDICTIONS

Drumroll, please. The global songs of the summer predictions are…

And that’s not all. There are nearly 170,000 “hot girl summer” user-generated playlists on Spotify worldwide, but “feral girl summer,” “coconut girl summer and “stressed girl summeruser-generated playlists have also been on the rise. User-generated feral girl summer playlists have surged more than 320% in the past three months, with some of the top-added songs including: “Psycho” by Maisie Peters; “Get Into It (Yuh)” by Doja Cat; “Thot Shit” by Megan Thee Stallion; “I Did Something Bad” by Taylor Swift; “Promiscuous” by Nelly Furtado (feat. Timbaland); “Act Up” by City Girls.

So, what we’re gathering from the data is that it’s gonna be a Hot Girl Summer that’s gonna get even hotter when Beyonce drops at the end of July. Game on!

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Music

The Three Best Moments From Lyrical Lemonade Summer Smash 2022

With lines of attendees wrapped around the corners of Douglass Park, this year’s Lyrical Lemonade Summer Smash festival was greatly anticipated. Launched in 2018 by Lyrical Lemonade founder and acclaimed music video director Cole Bennett and established concert promoter SPKRBX, the Chicago, IL-based event was once again home to an assortment of rap’s biggest and upcoming talents last weekend (June 17-19th).

The crowd’s energy didn’t come down from the first moment attendees entered the park and then sprinted toward any of the three performance stages. All-day long, despite the weather ranging from being hot to slightly cold and windy, the mostly Generation Z crowd rapped and danced to every song in rotation– whether it was with up-and-comer Elijah Wallace or multi-platinum superstar Post Malone.

Lyrical Lemonade’s Summer Smash has carved out a space for itself in the evolving festival space due to its natural existence at the intersection of what’s present and the future of rap; an evident influence from its founder (Bennett) whose creative vision and execution of music videos either birthed or refreshed the careers of several artists.

Here are our three best moments after attending Summer Smash.

Post Malone’s performance further reminds us of his superstardom

Even though the numbers and bodies of work have long legitimized Malone’s resume as a superstar, his Summer Smash performance was a huge reminder of why.

As Posty closed out Saturday’s portion of the festival, tens of thousands of attendees sprinted to the main stage and let out a massive ovation as the multi-faceted artist stepped on stage and performed a mix of his biggest records and cuts from his new album, Twelve Carat Toothache.

G Herbo received a lot of hometown love

For any festival in a major city, it has become a mistake not to have one of its biggest acts performed if possible. But that wasn’t a concern as Summer Smash welcomed one of Chicago’s most popular acts, G Herbo, and he delivered an exciting performance.

My favorite moment was watching Herbo perform his classic “Who Run It” freestyle and having the crowd rock side to side as he did in the original video

Offset and Takeoff perform a surprising set

Even amidst breakup rumors surrounding the Migos, that didn’t stop Quavo and Takeoff from representing their group and surprising fans on Sunday. Wearing their three-headed chains with a picture of each Migo, the crowd enjoyed watching a pair of Migos on stage and couldn’t stop recording their performance.

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Music

JELEEL Talks with ONE37pm at The Roxy in LA

Who is JELEEL?

You may have seen JELEEL on your ‘For You Page’ on TikTok doing backflips and ripping off his white tank. He has taken TikTok by storm, amassing 1.5 million followers and 54 million likes. In the span of just over six months, JELEEL has jumped from 115,000 monthly listeners to almost 2 million. That’s the power of TikTok. 

However, JELEEL has been working hard to make a name for himself for years while facing adversities like homelessness in the city of LA. There are clips of him on the internet singing for Adam22 on Melrose Ave back in 2018. JELEEL also tells the story of the time he met Zane Lowe in a pizza shop on Fairfax Ave in an unreleased interview.

JELEEL’s Come-Up

JELEEL’s sounds stem from afrobeat music and inspiration from artists like Kid Cudi, 50 Cent, and DMX. He grew up in Rhode Island where he attended high school and trained to try out for the basketball team. He made the team but unfortunately suffered a knee injury that caused him to sit out the rest of the season. After coming back for his senior year, JELEEL was cut from the team. Once he graduated, he decided to attend Loyola University where he graduated with a degree in Psychology. 

In his time at Loyola, JELEEL found himself becoming more immersed in music and decided to release a number of songs online in the year 2017. After graduating from Loyola, he took a one way flight to Los Angeles. In 2018 he released “WARTIME!” which would go on to be featured on the popular hip hop blog, No Jumper. It was during this time JELEEL was homeless in Los Angeles, focusing solely on building his music career. 

Fast forward to June 11, 2022, the last stop of ‘The JELEEL Experience’ at The Roxy in Los Angeles. JELEEL headlined a venue in his old stomping grounds where he walked around, homeless and performed his music tirelessly to those who would listen. This was a full circle moment for JELEEL and his team after experiencing years of resistance.

The JELEEL Interview

Thanks to JELEEL’s managers, we were able to chat with JELEEL after his unbelievably energetic performance to ask him a few questions. 

Courtney: “What has been the most memorable moment of your career so far?” 

JELEEL!: “I guess performing at The Roxy. This was fun!” 

Courtney: “Was this a full circle moment for you, coming back to Fairfax after so many years?” 

JELEEL!: “Yeah, these were my stomping grounds. I used to rip my shirt outside The Roxy everyday and look where we are. We’re at The Roxy performing, headlining.” 

Courtney: “Who is your favorite MMA or UFC Fighter?” 

JELEEL: “Jiri Prochazka. He just fought and won today. Jiri, he’s my favorite. Shoutout to Jiri!” 

Courtney: “And if you had to choose, Gatorade or JELEEL Juice?” 

JELEEL: “JELEEL Juice!”

JELEEL Juice is not only one of my favorite JELEEL songs, but it’s also a tasty juice his team created! Check out the music video here: