One of the 2020 game releases that came out of nowhere to dominate Twitch streams and plenty of gamers’ playtime was the platform/battle royale hybrid known as Fall Guys: Ultimate Knockout. The shocking success behind developer Mediatonic’s cute (and also rage-inducing) party mode experience has been amazing to watch: it’s already managed to sell 11+ million copies alone on PC and also became one of the most downloaded games on PlayStation Plus.
Hoodrich Keem has established a reputation as one of ATL’s finest producers and DJs and is now looking to conquer the Los Angeles music scene. Having been around for years, Keem has worked with the best of the best when it comes to ATL musicians. With 21 Savage, Babyface Ray, the Migos, Peewee Longway, and plenty more on his resume so far, the producer has been a part of many memorable collaborative efforts on numerous rap albums and EPs. Checking in from the City of Angels, Keem goes in-depth with ONE37pm’s Mike Boyd to talk about his evolution as a producer, plans for 2021, and what he has been working on lately. Below is a glimpse from their conversation, and you can catch the full interview as a part of our ONE37fm series.
Boyd: People still want the mixtapes from you!
Hoodrich Keem: People still ask me about that. Every week I get at least five or six people who come up to me asking me the same thing. I’ve actually got a new Bodeine Withdrawal mixtape on the way. It’s just for the people! I’ve got exclusives for it, and I also have a new EP, Slurred Words with Babyface Ray—so we are definitely bringing that back for 2021, and I am trying to bring that fun back again. I think everybody got sidetracked on what really got us here, so we are going to go back to the basics.
Boyd: Speaking of Babyface Ray and Slurred Words, talk to us about working with Babyface Ray and how you guys first met.
Hoodrich Keem: People are just seeing the ‘right now stage.’ We have been locked in for I’d say about three or four years. It was really the growing stages. You know how it is when it comes to dealing with an artist—sometimes they are going through their own issues. We came through problems, and now three or four years later everything is elevating and working. It’s really just a blessing from God because the Babyface Ray situation is from the ground up. Slurred Words was something I started in 2020, and I’m finishing it now. I just finished the Unfuckwitable tape and I’ve got two songs on there. It’s just going well!
TikTok’s For You podcast series starring host Brittany Broski continues with Episode 5, featuring content creator Jason Rodelo. Considered one of the best dancers and comedians on the platform, Rodelo has built a strong following and talks to Broski about his TikTok rise, dancing background, and plans for the future.
Below is a snippet from Broski and Rodelo’s conversation. A new episode of For You will debut every Wednesday at 5:30 pm PST/8:30 pm EST on TikTok LIVE. You can also catch it on all major podcast platforms such as Apple, Spotify, and Google.
Broski: “You have been dancing for a long time. When did that transition to ‘TikTok dance’ come about? When did you download the app and what kind of drew you to it?”
Rodelo: “My relationship with TikTok is so interesting! As a professional dancer, and this is the energy of a lot of dancers in the industry who have been training, taking classes have—when a thing like TikTok came around, a lot of us laughed. It was all of these simple dances and I was like ‘I’m working ten hours a day and doing music videos. I’m out here eating one meal a day!’ I honestly used to dislike the app, but that was me misjudging it. I started seeing it pop off after quarantine began, and that is where the transition happened. The dance world shut down, and all of my opportunities and income stopped. After that, I really started looking at TikTok.”
Broski: “I wanted to ask you about having a platform in general. Are there any issues that you feel pressured to speak about? Are you passionate about anything? Do you see yourself as a creator more or a choreographer?”
Rodelo: “I think I definitely see myself as a creator for sure. I have to pay respects to that because I did create, and people gave me a response, and that response has been doing wonders for myself and my life. I’m also showing different sides of what I have to offer as well. You see comedy—and a little bit of everything. There is one issue though, and I would say it’s a general thing. There is this weird incohesiveness with people and their expectations with this thing called viral. You have to find something deeper within your content in terms of what you really want to put out.”
We’re back with another week of viral TikTok challenges, and this edition is loaded with throwback jams, dance trends and DIYs. While creating dance routines are always a good source of fun, the majority of the top recent trends have been dominated by creators showcasing their choreography skills, making this week a bit refreshing from that standpoint. With the bulk of us still spending most of our time at home, these challenges are fun interesting concepts that you can do by yourself, or with a group of people. So let’s dive in!
That’s going to do it for this week’s roundup, but as usual we will be back next week with the latest trends and challenges.
One of the most addicting games of 2021, Valheim is the newest game that is beginning to capture attention but still remains relatively underrated. Recently passing two million sales, the game is challenging, thrilling, and sometimes frustrating, providing an adventure like no other in recent memory. Playing Valheim is a similar experience to games like Minecraft and Ark and even has the aesthetics of Outward, making it visually captivating.
I don’t know yet if Valheim will be trending in the sense that you will see big-time streamers playing it, but I do think people will enjoy playing it. In a world where we see a lot of free games become among the best, Valheim is worth paying. If I could pay $20 again, I would.
This week Broski is back for Episode 2 with TikTok content creator Boman Martinez-Reid. Also known as ‘The Bomanizer,’ the social media star has become popular on the platform due to his hilarious videos. He takes everyday activities and turns them into reality show spoofs. Since joining TikTok in December 2019, Martinez-Reid has amassed a whopping 1.4 million followers on the app, with nearly 29.9 million likes. His success on the platform has since earned him representation from talent agency powerhouse CAA, and when scrolling through his account, it is not hard to see why.
The TikTok creator’s latest skits feature reenactments of reality show confrontations, hilariously showing ‘The Bomanizer’ as he pretends to address his sister at an upscale restaurant (think Real Housewives). Videos like these are just additional examples of Martinez-Reid’s talent. He sat down with Broski to cover a number of subjects, including his success on the platform, creating content during a pandemic, adapting to TikTok’s many changes, and more.
Below is a snippet from their conversation, and a new episode of For You will debut every Wednesday at 5:30pm PST/ 8:30pm EST on TikTok LIVE. You can also catch it on Apple, Spotify, Google , and all major podcast platforms.
Broski: For the people that don’t know about your content—it is extremely well-produced! You do spoofs of reality shows the perfect sound effects, music, and stuff like that. So I want to know, what was the video that really boosted you?
Martinez-Reid: There are two parts to this. I started this reality TV series where I would take these small problems and make them larger than life. The first one was my professor sending me a syllabus email, and I acted like I was ‘stabbed in the back.’ Nobody saw that one except my friends, and they were like, “That’s pretty good!” I kept going with it, and one morning I woke up and saw a pile of dirt on the floor because my roommate had swept, but he didn’t clean up the dirt! I thought to myself, “Am I the one that is supposed to clean that up?!” So I made a TikTok where I was ‘shot in the gut’ from the disrespect and ‘passed away’ from it. I kept making more of those videos, and part two ending up being when the pandemic hit. I made a video where my friend coughed—and it was the cough that was heard around the world!
A new week means new viral TikTok challenges. Continuing our weekly update series where we bring you all the top trends in TikTok, this week was a little quieter but still brought forth some unique and interesting challenges that are relatively easy to participate in. So let’s dive right into it!
That’s it on the challenges for this week, but we will be back next week with another round of TikTok trends. Stay tuned!
Elon Musk. Meme stocks. Flows before pros. College kids out-trading hedge funds. Who is r/wallstreetbets? Why are people using GameStop and popular in the same sentence?
It’s time to make some sense of this r/wallstreetbets hysteria.
Here’s the back story.
Investing apps like Robinhood gained serious popularity among the youth in 2020. WE WERE BORED. Now, any iPhone with a few hundred bucks can access capital markets with the press of a button.
In comes r/wallstreetbets – the hero-we-never-asked-for Reddit forum that’s doing finance and having damn fun doing it.
Throw together the pandemic, an idle workforce, civil unrest, unprecedented mass communication and democratized access to fintech….and what did you expect? Tech-induced populism has hit the markets, baby.
The result? Market manipulation (nothing new to see here), gamified stocks, social media bans, armies of amateur traders, and spooked-out institutional investors with billions of dollars in the toilet.
Traditionally, capital markets were set out to achieve one goal: A more efficient means of allocating capital.
A traditional investor buys a stock because it is perceived to be cheap, relative to its potential profitability or valuation.
When you throw in a mob of r/wallstreetbets stans, a dead-end company like Gamestop can suddenly break the boys’ club. The problem, you asked?
Well, retail investors (fancy term for plebeians) with a beer can, a laptop and an Econ 215 test later tonight may not treat stocks the same way a typical securities analyst would.
Two words to remember: short squeeze.
You convince a bunch of people to buy stock options (an option is a contract that allows the holder to buy or sell the stock at a predetermined price) from a company identified as ‘short-friendly.’
Short-friendly companies are dying companies that Wall Street whales like to short for quick gains. Shorting a stock is basically betting on it to go down in price. When tons of people start call-buying a trade, it forces the short-sellers to hedge their risk and buy the stock. That pushes the price of the stock up again in a feedback loop.
This strategy has created some pretty comical and cringe-worthy reactions from the financial elite:
What’s that old saying? Any way the wind blows…
If a large enough mass of humans throws shit at a wall, some of it is bound to stick. A stock price can go up whether or not the fundamentals suggest that the price is reasonable.
If you watched CNBC on a boring Wednesday in 2015, everyone would be talking about the fundamentals: cashflow, balance sheet, intrinsic value. This is how boring people determine a stock’s value. Not us!
No one ever considered retail flows as an indication to follow pitchforks.
This was the question asked by moderators of r/wallstreetbets this week.
Given it’s not some well-run organization, but rather a bunch of finance bros who sparked a national movement, I don’t think anyone can answer that question right now.
Even regulators themselves have yet to catch up with the impact of mass media on trading.
One thing’s for sure—whether it’s Brad from Barstool or Kip the Portfolio Manager—someone’s going to lose a lot of money. As the stock goes up and up, each trader is hoping the next guy will be the one holding the bag when shit hits the fan and the price plummets.
Or maybe GameStop will just keep going up forever.
Bottom line: Beneath the hype and fanfare, there are five or six real-human-run companies that are trending but really struggling to stay profitable. Long-term, even an amateur army cannot solve their problems.
2020 was a groundbreaking year for TikTok. While the platform was already rising in popularity, the Coronavirus pandemic and subsequent quarantine meant people had to find new and innovative ways to stay entertained while also tapping into their creativity. Simply put, there was no better platform more suited to do that than TikTok.
TikTok has become so popular that many artists are now beginning to use it as a promotional tool for their music. One viral TikTok post could suddenly find your song rising in streams, and as a result, many previously unknown songs have even been able to make their way onto various music charts.
While TikTok has helped newer music find a lot of success, a lot of older tunes have gone viral on the platform as well, allowing those artists to get a second dose of success, or even garner attention for those songs that may have been previously ignored on mainstream radio (songs from the 1940s have been able to resurface on TikTok).
We can go on and on for days about the power of TikTok, but by now you are probably very aware of it too. Every week we will be bringing you a roundup of the top trending tracks on TikTok. So let’s get it started!
That’s going to do it for now, but we will be back next week with another roundup on what is going in the music world of TikTok. Stay tuned!
Juicy J’s brand Asterisk* is dropping more than just a strain today. In addition to the release of the “Chronic Frog” strain (dropping exclusively at MMD Dispensaries in Los Angeles), the brand is releasing an apparel capsule designed by the legendary Cody Hudson and the first-ever Juicy J Beat & Sound Pack.
I mean, just look at the beautiful packaging of these beat packs. You can cop the beat pack at Asterisk*’s website today.
Asterisk* has done three drops so far. The first came alongisde “Gah Damn High,” and the second drop coincided with the release of the Juicy J / NLE Choppa track, “Load It Up.” The latter video heavily features the flower in all of its glory. Check out our writeup of the last release, which, like this one, demonstrated that cannabis drops can include much more than just weed.
If you want a closer look at the bud, we’ve got you covered. After all, Asterisk*’s multimedia approach doesn’t mean they skimp on the flower. Just take a look at this ridiculously frosty nug. The new “Chronic Fog” strain—cultivated by the award-winning geneticists at Cream of the Crop—is available at MMD dispensaries in LA.
You may know Cody Hudson from his work with Nike or just from being one of our generation’s most impactful graphic designers. Hudson is more than just a designer for Asterisk*; the Chicago-based artist is another one of Juicy J and Gary’s partners / co-owners. Hudson designed the merch capsule (in addition to the brand’s packaging), and like everything that’s come from the cannabis brand, the pieces are aesthetically stunning.
Today is a big day not just for Asterisk*, but for the whole cannabis space. Cannabis brands don’t just sell weed anymore; they sell a lifestyle and all the music, vibes, and gear that come with it.