Categories
Culture News

Sean Wotherspoon Is Bringing “Late Lunch” To NTWRK

Style legend and world-renowned designer Sean Wotherspoon is adding yet another accomplishment to his incredibly impressive resume. The icon has teamed up with premier livestream shopping platform NTWRK to launch Late Lunch, a 3-in-1 merchandise collection, shoppable show and charity partnership bringing his many years of expertise to life in a different way.

Wotherspoon is the designer of theNike Air Max 1/97, the winning design of Air Max Day 2018, which was originally redesigned by combining an Air Max 97 upper with an Air Max 1 outsole and midsole, with the multicolor, corduroy upper inspired by vintage Nike hats, co-founder of the vintage boutique store Round Two in partnership with Chris Russow, and host of the autobiographical “Round Two The Show” YouTube web series which has amassed over 300,000 active channel subscribers.

NTWRK
Sean Wotherspoon

Wotherspoon has also designed for big named brands such as Nike, Adidas, and Disney, and recently partnered with Vespa Primavera for the 150 Sean Wotherspoon scooter.

Late Lunchis a new lifestyle brand, original series and social initiative that lives exclusively on the NTWRK app, and will be accompanied by a monthly episode which will feature candid conversations between Wotherspoon and iconic figures from the fashion, hip hop and sneaker industries as well as a collection of exclusive merchandise from his lifestyle brand—also named Late Lunch. 

We spoke with Wotherspoon about his partnership with NTWRK, and what to expect in the future.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CWoY_G_DoB5/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CWoY_G_DoB5/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CWoY_G_DoB5/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Late Lunch (@wearelatelunch)</a></p></div></blockquote></div>

ONE37pm: Congrats on the NTWRK partnership. How did this come to be?

Wotherspoon: I’ve been really impressed with all of the things NTWRK has been doing, and I’ve been friends with CEO Aaron Levant for a long time. Watching them grow has been inspiring, and they are such a great team. I’m really excited about this partnership. We are starting brand new with a concept called Late Lunch, which is something that I have actually been working on for the past four or five years. It was previously a side project and now with NTWRK I’m hoping it will grow into a dream brand.

ONE37pm: How did you develop the concept of Late Lunch?

Wotherspoon: The idea of Late Lunch happened when I was working at Round Two which I absolutely loved. So many people and celebrities were coming by the store, and I would be so busy that I wouldn’t be able to eat lunch until late. It kind of turned into a thing, and I thought it was cool because late lunch is sort of like a lifestyle for people who are always on the grind because eating is an afterthought. I started branding Late Lunch and putting it on things, and it just grew from there.

NTWRK

ONE37pm: How has Late Lunch evolved into what you are doing now with NTWRK?

Wotherspoon: Again it’s been a dream, and we actually just started teasing our next item which is going to be an alarm clock. We’ve really wanted to start stepping into the home goods realm which is very exciting. This has been such a fun and lucky experience because this doesn’t feel like a job at all. It’s actually like a vacation! We’re also spreading plant-based knowledge, and we’re going to be donating vegan meals to schools and communities.

We’ve already donated a few hundred meals which we are proud of. Aside from that, Late Lunch is also going to be a show, and we actually just did an interview with Ben Baller! There’s going to be more of that going forward as we are going to be diving more into original series.

We’re also going to be doing cross country trips that focus on world travel and interviewing different designers and people in streetwear. It’s going to be sick as we expand the brand!

ONE37pm: Do plan on integrating sneakers into Late Lunch? Or will you keep it separate?

Wotherspoon: I would like to keep Late Lunch separate from sneakers. I really want for it to be everything else except sneakers, like those weird tape dispensers from 1964. I do so much with sneakers already, so I would like to keep the two separate for sure.

ONE37pm: Where do you see Late Lunch five years from now?

Wotherspoon: I see Late Lunch donating $100 million to charities, becoming one of your favorite talk shows, and our home goods line expanding!

Be sure to keep up with Sean, NTWRK, and Late Lunch on Instagram, and follow their updates via the official Late Lunch website.

ABOUT NTWRK 

Named one of Fast Company’s “Brands That Matter” and “Most Innovative Companies” as well as Ad Age’s “Hottest Brands,” NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto “Shop, Watch, Connect” NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.

For more information on NTWRK or Late Lunch, please contact ntwrk@shorefiremedia.com  

Categories
Gaming New Releases

The Wildly Popular Mobile Premier League Makes Its Way To The U.S.

If you haven’t already heard of Mobile Premier League, then you better believe you will soon. MPL is a unique but wildly popular segment of the growing gaming community, casual gaming, that has rapidly exploded in the US over the past few months, providing a way for both casual and avid gamers to play all of their favorite games (I.E. pool, bowling, solitaire, baseball, etc) all in one place, while also giving gamers a chance to play with their friends for money or a side hustle.

Mobile Premier League

Originally developed in India, MPL has quickly become Asia’s biggest mobile gaming platform, and has now launched in the U.S. At the time of this writing, MPL currently boasts more than 85 million casual gamers, and was recently valued at $2.3 billion. The game is a unique way for people to kill time, earn money, and play games with old friends while meeting new ones. We spoke with MPL CEO Sai Srinivas about the development process behind the game, and how they plan to take gaming to new heights.

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ONE37pm: Congratulations on the success of MPL! What was the development of the game like?

Srinivas: The development of MPL goes all the way back to my days as a game designer and product manager. I’ve always believed that if someone is good at something, then they should be able to use that passion as a way to make money. I used to play 8 Ball Pool and thought about how it would be if people could play their favorite games, essentially compete in tournaments through a World Cup, and figure out who’s the best. When I started MPL in 2018, I didn’t see anybody else doing this concept. I developed the game in India, and we’ve since expanded to Asia and the United States. Everybody loves to compete, and MPL was the right place and right time for us, especially in India. 

ONE37pm: Did you encounter any obstacles while in the early stages of MPL?

Srinivas: As a game designer, my first obstacle was creating a game that developers could use. We’re still in the early days in that regard, but we’ve made a lot of progress with developers over the past year-and-a-half. The goal is to have even more international developers and players in Europe, U.S., India, and Asia.

ONE37pm: How did you select the games for MPL?

Srinivas: It was important for me to choose games that people like to play, which are mostly evergreen such as cricket in India, baseball in Europe, etc. Our focus is on those games and trying to bring them onto our platform.

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ONE37pm: We have a lot of aspiring game designers that will be reading this article. What’s your advice to them?

Srinivas: The game has to be fun to play. That is the most important element, and it’s not going to work if it’s not fun. You can’t put the metrics and revenue before the actual gameplay because people decide whether or not they like the game in the first five to ten minutes. You have to focus on those first five/ten minutes and make the game enjoyable before you put your attention on the potential metrics and value.

ONE37pm: Where do you see MPL in the next five years?

Srinivas: Ideally MPL will be a place that game publishers can use to publish their games, and from there players will automatically be able to host a World Cup. I think this is the future of digital sports. If we could host tournaments around the world that would be great!

Categories
Gaming New Releases

NBA 2K Mobile Season 4 Brings Authentic NBA Action On-The-Go

Last week, NBA 2K announced Season 4 of NBA® 2K Mobile, one of 2K’s flagship mobile titles with more than 28.5 million downloads to date. Now Season 4 is back and bringing a new Courtside Pass to unlock exclusive rewards, updated player likenesses and jerseys, card stats to reflect the upcoming NBA season, and so much more.

NBA 2K
NBA 2K22 Damian Lillard

Damian Lillard is the face of season 4, and there’s a lot for 2K fans to look forward to. Players can build their NBA all-star teams, advance their basketball careers, and slam dunk on console-quality graphics – all on the go.

On top of more new ways to jump into the action, including:

  • Updated 2021-22 rosters and teams. Players can explore hundreds of new NBA Basketball Cards from current NBA players and icons, such as Damian Lillard, Kevin Durant, and Luka Doncic, to all-time NBA All-Stars like Dirk Nowitzki, Shaquille O’Neal, and Vince Carter;
  • ‘The Stat Line’ that offers rewards for taking specific action in-game. Additional player modes include 3-on-3, 5-on-5, real-time NBA PvP multiplayer matchups, MyPLAYER customization, and more;
  • A new limited-timed event, Power Cap, will kick off in October and let players show off their front-office skills by strategically selecting cards across five different leagues to top the leaderboard and earn Event Points, Milestone Awards, and much more. 
  • And coming soon, the Courtside Pass provides a front-row seat to the best basketball plays and lets players collect premium rewards throughout the new NBA season;
NBA 2K
NBA 2K Zion Williamson

To play, download the free NBA 2K Mobile app for Apple devices with 4+ GB of RAM and iOS 11.0 or later or on Google devices with Android 8+ (Android 9.0 recommended). An Internet connection is required. NBA 2K Mobile’s live 2K action requires newer hardware. App includes optional in-game purchases.

Follow NBA 2K Mobile on Facebook, Twitter and Instagram for all the latest info and updates.

Categories
Culture News

This Week In TikTok: Taking It Back To 2007

What in the world is going on in the land of TikTok this week? We’re not sure if we’ll ever be able to predict the direction trends and challenges will go, but we can give you an update on what is happening in the present time. When we first started doing these roundups in January, the majority of what we were seeing on the platform were dance and transformation challenges. In the seven month since, TikTok has evolved immensely and the trends for this week are a reflection of just how interactive and creative the app can be. As we start to turn the corner into the fall and winter seasons, these challenges are slowly transitioning from outdoors to indoors. Here is some of the action taking place on the app in case you want to participate.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@helaasamelie\/video\/6998117681941564678″ data-video-id=”6998117681941564678″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@helaasamelie” href=”https:\/\/www.tiktok.com\/@helaasamelie”>@helaasamelie<\/a> 20 years of marriage is real apparently\u2764\ufe0f <a title=”pov” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/pov”>#pov<\/a> <a title=”love” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/love”>#love<\/a> <a title=”fyp\u30b7″ target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/fyp%E3%82%B7″>#fyp\u30b7<\/a> <a target=”_blank” title=”\u266c Like I Can – Sam Smith” href=”https:\/\/www.tiktok.com\/music\/Like-I-Can-242193381597327360″>\u266c Like I Can – Sam Smith<\/a> <\/section> <\/blockquote> “,”hed1. “Like I Can”- Sam Smith</div>
1. “Like I Can”- Sam Smith

Taking it all the way back to 2014, TikTokers are bringing back Smith’s single “Like I Can” from his album In The Lonely Hour.  Sam Smith is an artist full of depth, and creates songs that can bring back the memories and last a lifetime. The only requirement of this challenge is to share moments with your loved ones. So you could show off family photos, do a duet with relatives, or just simply record yourself singing along. It’s up to you!

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@slut4jooooliiienn\/video\/6999465678633766150″ data-video-id=”6999465678633766150″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@slut4jooooliiienn” href=”https:\/\/www.tiktok.com\/@slut4jooooliiienn”>@slut4jooooliiienn<\/a> <p>it starts off with the black ones bestie<\/p> <a target=”_blank” title=”\u266c Life Is Strife – Jreg” href=”https:\/\/www.tiktok.com\/music\/Life-Is-Strife-6981515329373472769″>\u266c Life Is Strife – Jreg<\/a> <\/section> <\/blockquote> “,”hed2. \u201cLife Is Strife\u201d- Jreg</div>
2. “Life Is Strife”- Jreg

Life can indeed be strife. For this challenge, creators are making unique videos using on-screen text to highlight something disturbing. You have the power of imagination with this one, and it really depends on what you personally find to be “disturbing.” One TikTok user made a video in clown makeup (some people actually find clowns to be disturbing), while another made a video listing all of their mother’s nagging traits (if you guys listen to your mom the first time around she wouldn’t have to “nag,” but we digress). Again this can be freestyle so it’s up to you.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@neverthatdeep\/video\/6998963466916662534″ data-video-id=”6998963466916662534″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@neverthatdeep” href=”https:\/\/www.tiktok.com\/@neverthatdeep”>@neverthatdeep<\/a> <p>Concealer as lipstick??<\/p> <a target=”_blank” title=”\u266c Like a Boy – Ciara” href=”https:\/\/www.tiktok.com\/music\/Like-a-Boy-242459444368871424″>\u266c Like a Boy – Ciara<\/a> <\/section> <\/blockquote> “,”hed3. \u201cLike A Boy\u201d – Ciara</div>
3. “Like A Boy” – Ciara

Boy this is a throwback! You had to have been around in 2007 to know just how huge this song was (it’s one of Ciara’s biggest hits and one of her most successful music videos), but if you weren’t, then this TikTok challenge is the next best thing. Apparently there are two trends associated with this song: Creators imagining what things would be like if they “acted like a boy,” and text message arguments with a partner that end in a fake image as the punchline. Most are going with the former as a tribute to the video where Ciara reenacts relationship scenarios as a man. Pretty cool if you ask us.

Categories
Culture News

Photo-Cropping Trends Dominate This Week In TikTok

This past week in TikTok was full of the usual fun-filled activities that we are used to seeing from the app. The beauty of TikTok is that it’s always changing, and whereas the platform was previously known as a “dance app,” we’ve since seen TikTok transition into a place where you can literally find anything and everything your heart desires. This week, there was a heavy emphasis on a newer “photo-cropping” trend that’s been taking over the TikTok “airwaves”, and oddly enough, little to no dancing. Let’s take a closer look at what’s been going on in the TikTok community so that way you too can get in on the action.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@adrienraza\/video\/6989702050502233346″ data-video-id=”6989702050502233346″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@adrienraza” href=”https:\/\/www.tiktok.com\/@adrienraza”>@adrienraza<\/a> <p>The fastest way across \ud83d\ude0c<\/p> <a target=”_blank” title=”\u266c The Hustle – Van McCoy” href=”https:\/\/www.tiktok.com\/music\/The-Hustle-244641803705147393″>\u266c The Hustle – Van McCoy<\/a> <\/section> <\/blockquote> “,”hed1. “The Hustle” Van McCoy</div>
1. “The Hustle” Van McCoy

The word of the week is photo-cropping. It’s here, it’s present, and making its presence known on TikTok. This challenge is one of many powering this new photo-cropping trend as TikTokers are using the new creative effect to Van McCoy’s 1975 hit “The Hustle.” You already know TikTok loves the 1970s era from the hair trend that dominated early this year, so any challenge pulling from that is already a heavy hitter.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@hienanh_99_\/video\/6989534165444103451″ data-video-id=”6989534165444103451″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@hienanh_99_” href=”https:\/\/www.tiktok.com\/@hienanh_99_”>@hienanh_99_<\/a> <p><a title=”thuthachcatanh” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/thuthachcatanh”>##ThuThachCatAnh<\/a><\/p> <a target=”_blank” title=”\u266c double take – dhruv” href=”https:\/\/www.tiktok.com\/music\/double-take-6976066440176749313″>\u266c double take – dhruv<\/a> <\/section> <\/blockquote> “,”hed2. “Double Take” Dhruv,”jwplayer\n”</div>
2. “Double Take” Dhruv

We told you this new craze was going to be here to stay. Yet another trend leaning on the photo-cropping feature, this particular challenge features TikTokers pulling from Dhruv’s 2019 single “Double Take.” The song itself is a perfect fit for crops and transitions, and you better believe TikTok has been taking advantage of that to the fullest.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@noahglenncarter\/video\/6988977216512101638″ data-video-id=”6988977216512101638″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@noahglenncarter” href=”https:\/\/www.tiktok.com\/@noahglenncarter”>@noahglenncarter<\/a> <p>(VC:@missfitzee ) I mean I think he probably should\u2019ve just paid it <a title=”travisscott” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/travisscott”>##travisscott<\/a> <a title=”rollingloud” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/rollingloud”>##rollingloud<\/a> <a title=”foryou” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/foryou”>##foryou<\/a> <a title=”kyliejenner” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/kyliejenner”>##kyliejenner<\/a><\/p> <a target=”_blank” title=”\u266c INDUSTRY BABY – Lil Nas X \u0026amp; Jack Harlow” href=”https:\/\/www.tiktok.com\/music\/INDUSTRY-BABY-6987050676949878786″>\u266c INDUSTRY BABY – Lil Nas X \u0026amp; Jack Harlow<\/a> <\/section> <\/blockquote> “,”hed3. “Industry Baby” Lil Nas X \u0026amp; Jack Harlow</div>
3. “Industry Baby” Lil Nas X & Jack Harlow

It’s Lil Nas X and Jack Harlow. Does anything else need to be said? I’m terms of young entertainers who have an incredible amount of influence, these two are up there when it comes to impact and popularity, and they recently joined forces on their song (and viral music video) “Industry Baby” which had social media buzzing. That’s certainly no surprise right?

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@.perla04\/video\/6993314416674540805″ data-video-id=”6993314416674540805″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@.perla04″ href=”https:\/\/www.tiktok.com\/@.perla04″>@.perla04<\/a> <p><a title=”colorcustomizer” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/colorcustomizer”>##ColorCustomizer<\/a> i have to pull every single one of those weeds out\u2026 <a title=”jetpuffedsmourth” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/jetpuffedsmourth”>##JetPuffedSmourth<\/a> <a title=”makingthecut” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/makingthecut”>##MakingTheCut<\/a> <a title=”getyourjeanson” target=”_blank” href=”https:\/\/www.tiktok.com\/tag\/getyourjeanson”>##GetYourJeansOn<\/a><\/p> <a target=”_blank” title=”\u266c She Knows – J. Cole” href=”https:\/\/www.tiktok.com\/music\/She-Knows-6921490873293211649″>\u266c She Knows – J. Cole<\/a> <\/section> <\/blockquote> “,”hed4. “She Knows” J.Cole</div>
4. “She Knows” J.Cole

This song is heavily associated with a new trend where creators use an on-screen text/caption to share a lie or tell a falsehood, while singing part of the chorus where Cole says, “she knows, she knows, she knows.” It’s basically a play on words combined with a tad bit of drama. So get ready to bust out those acting chops because you are going to need them for this one.

That’s all folks! Catch you next time with the next TikTok roundup.

Categories
NFT Sports

WAX Partners with Christina Jansen For A New Muhammad Ali NFT Collection

We have some exciting news coming out of the NFT world today. WAX is partnering with world-renowned photographer Christina Jansen and Dublin-based NFT agency, dMerch.io to bring to life the Muhammad Ali Series 1 digital collection, a 136 unique digital collection that will highlight Muhammad Ali. The collection will be available on WAX blockchain starting on August 10, 2021, at 1 pm EST /10 am PST and will showcase some of Ali’s personal and storied moments through his incredible life and 21-year professional career. 

Christina Jansen
Muhammad Ali

As you all know, Ali had a brilliant career and established himself as one of the best professional athletes of all time. Throughout his iconic 21-year professional career, Ali was unconventional and incredible for the world to watch. He was an Olympic gold medalist, accumulated 56 victories, and was the first boxer in history to claim the heavyweight championship belt three times. During this time, Ali first connected with Jansen in 1986, meeting at a commercial shoot at Fulham Studios. The two formed an instant bond with Ali, recognizing each other’s respective talents and Jansen admiring Ali’s humble nature. Since her encounter with Ali, Jansen has photographed celebrities, athletes, and fashion icons.

“Photographing Muhammad Ali was one of the most inspiring jobs I have ever had . Over a period of two weeks on and off the set I witnessed how he treated everyone who approached him the same. It didn’t matter to Ali where you came from or what you did . I felt so blessed to have the chance to talk to him and get to know this great man like a close friend.  Ali told me his Philosophy in life “ If you reach for the moon you might end up next door, but if you reach for the stars you will get to the moon’. He encouraged me and others to reach for their goals and not be afraid to take risks in life.”

Christina Jansen
Muhammad Ali

Since his passing in 2016, Ali’s life and love for mentoring others will be revealed through Jansen’s intimate, never-before-seen photographs for fans to collect and enjoy as digital collectibles on the WAX Blockchain. In her very first WAX collection, Jansen will offer the proceeds of an extremely special “Boxing Futures” pack featuring a single, ultra-rare Muhammad Ali digital photograph to aid Boxing Futures, an organization that aims to help disadvantaged youth by providing a safe space for them to improve their physical and mental health through boxing all while learning to build relationships and find motivation.

Christina Jansen

Muhammad Ali had a gentleness outside the ring. He connected with everyone, especially children. He had a generous heart and a  great sense of humor and was constantly telling jokes.

Here are some additional details about the upcoming partnership:

The intimate photos of the boxing superstar will be available in six (6) ring-worthy rarities, including:

● Classic

● Negative

● Gallery

● Photographer

● Championship

● Behind the scenes

Christina Jansen
Muhammad Ali

As a special thank you for their support of the collection, Championship card buyers will be automatically entered into a randomized drawing for a chance to claim one (1) of (3) unique physical prints.

“I took these photographs of the Greatest in 1986 in London. I have cherished these images but I have not shown them to the world thus far. I am so happy that using NFTs I can now share them with the old and new generation of fans. Keeping his unique spirit alive.”

There will be a “stress test” prior to the official launch day on August 9 at 1 pm EST / 10 am PST. Fans can sign-up through the official WAX Discord and will receive a free promo pack as a “thank you” for participating.

We’ll be sure to keep you posted on any new updates in the meantime.

Categories
Culture News

Red Bull Batalla Is Ready For Big Things in 2021

The ability to rap is a gift, and the ability to rap on the spot with little to no preparation is one that sometimes gets under-appreciated. Rap isn’t just a musical talent, it’s a feeling. It tells the beautiful stories of life and all of its highs, lows, and everything in between. In addition to the talent element, it takes a certain amount of grit and toughness to not only make it as a rapper but to elevate to the point where you’re performing on some of the world’s biggest stages. One of those stages is Red Bull Batalla, the world’s largest Spanish-speaking rap competition that gathers some of the best premier freestyle rappers on the planet to go toe to toe and put their talents on display.

Red Bull
Skiper & RC

If you are anything like me, then battle rapping isn’t an unfamiliar concept. I’m from an era (the early 2000s) where kids would rush from the school bus in order to be home in time to watch 106 & Park. The show, of course, was centered in the heart of Harlem eventually moving to Manhattan, and every Friday was “Freestyle Friday.” The segment mostly consisted of rising underground rappers who would square off in battles to determine the champion. “Freestyle Friday” was fun, entertaining, and full of musical prowess. Of course, you may have even been (or be) lucky enough to live in an area where battle rapping surrounds you every day.

Battle rapping itself is something that has been around for decades, and just about all of your favorite rappers have had to do it at some point. The ability to “spit” is largely determined by what you can do on the spot, and battle rapping is the ultimate test. Sort of like the concept of MTV Unplugged. Sure large-scale performances with insane production and effects were awesome, but if an artist could strip all of that away and perform only with a small band in front of an intimate audience—well that’s how you knew an artist was the truth.

Red Bull
Tess La & Juca

Now let’s dive a little more into the importance of battle rapping. As mentioned earlier, it’s mostly freestyle, aka “from the top of the dome,” and back in the day, winners would get bragging rights for being the better rapper. To be successful, one has to know many different rap styles and have the ability to easily switch their flow and cadence while having memorable one-liners. You also have to know your opponent and be emotional while not letting your emotions get the best of you. Simply put—it’s a skill, and not very many people can do it.

That said, there is a small percentage of individuals in the world who can, and many of them will be gracing the stage as we kick off the newest season of Red Bull Batalla. Having been around since 2005, Batalla has provided a platform for the best hip hop improvisers in the Spanish world to connect, develop and compete, becoming the world’s biggest international freestyle battle competition. 

The 2020 season was a record-breaking one, and Red Bull Batalla went through an intense process that required each MC to submit a freestyle video in order to select the competitors for this upcoming 2021 season. The submissions were judged and ranked by a panel of experts, and we spoke with four of them—Yartzi, Jordy, El Dilemma, and Jayco a couple of weeks ago in New York City.

Red Bull
Red Bull Batalla

Yartzi, who hails from Puerto Rico, is a 2x Batalla US Champion. Jordy is a 2021 competitor and 2019 runner-up. El Dilemma is the New York King of Spanish freestyle rap, and Jayco is a 2021 competitor. We talked to them about their personal rap battle journeys, and what they want the world to know about Red Bull Batalla.

ONE37pm: When did you guys first start battle rapping?

Adonys: I first started battle rapping officially about two years ago, but when you are freestyling, you are just going off the top of your head in terms of whatever comes out. I’ve been doing that since I was around 12 or 13. 

Jayco: I started rapping when I was 14!

El Dilemma: I started rapping around 2007. One of my biggest inspirations is J. Cole, and that’s when I really began tapping into freestyle mode.

Yartzi: For me, I started in 2014. I participated in a National Tournament in Puerto Rico called the Punchline Master. It was my first-time battle rapping professionally.

ONE37pm: What is your mindset when you know you have a competition?

Adonys: Well if I know I have a competition in the upcoming weeks, I tend not to over-prepare myself because it’s too much of a synthetic scenario. It’s freestyle, so you just want to flow off the top of your head. I try not to bring issues from the outside into the battle because that can affect my way of executing an idea. In terms of preparing for the competition, I work on my flow, drill, cadence, and delivery, but there isn’t much. Obviously, you want to be knowledgeable about the things that happen every day in terms of history and geography, but for me, it’s more of a mindset.

Jayco: I go into every competition clear headed, and I always try to be culturally relevant to all different cultures so that way when I travel to these different countries I can connect with fans authentically. When it comes to my mindset, I try not to overdo it by competing in too many competitions, but I am always sharpening my toolset by practicing as much as possible.

El Dilemma: Same thing with me! I try to stay clear-headed by not bringing outside problems in and focusing on what’s ahead. When it’s time for a competition I avoid distractions and stay off social media. 

Yartzi: My practices consist of exercises to have my mind stay sharp. I experiment with different formats and situations, and I practice mental agility. Anything I can do to stay on top!

<div class =”code”><iframe width=”560″ height=”315″ src=”https:\/\/www.youtube.com\/embed\/LLWDxSqYYaU” frameborder=”0″ allowfullscreen><\/iframe></div>

ONE37pm: I know you all said that you try your best to stay clear-headed, but do you pull from your emotions and experiences when battling?

Adonys: I’ve actually done more emotional rapping than battling. I’ve been freestyling since I was 13, and I’m now 25. Out of these past 12 years, only the last couple have been battling. The other years were me having a bad day at work and rapping about it as I’m driving home, so that was my stress reliever. If it comes down to it again, I could do it and dig deeper, so it’s something that is natural for me.

Jayco: I’m an emotional rapper, and I channel that into my style and rhymes. My mood doesn’t make a difference as far as battling and being aggressive, and I use freestyle to let it all out and channel everything that I have been going through.

El Dilemma: My emotions run high when I’m battling, and I channel that energy back and forth. Battle rappers have got to have a lot of aggression when going against each other, and when somebody is going hard, you have to go harder. When I rap I have tunnel vision, and my focus is on my opponent and not letting the element of surprise get to you—especially when you aren’t on your home turf.

Yartzi: I definitely channel my emotions and experiences. You’ve got to have a lot of willpower, the ability to concentrate, and not give up when things get tough. The hard moments and the struggles are the ones that end up being the best battles.

ONE37pm: Last but not least, what do you want the world to know about Red Bull Batalla?

Adonys: Besides being a global phenomenon, I want for Batalla to be seen as an art form. You know Batalla is kind of like a sports competition, and Red Bull provides a great platform for artists to express themselves.

Jayco: Red Bull Batalla has provided a worldwide platform for 15 years, and it’s a stepping stone for a lot of stars through the internet and social media. Batalla has helped put the culture on the map, and I think that is super important to help learn more about the rappers.

El Dilemma: I 100% agree! I want more people to know about Batalla in the USA because it is the youngest movement compared to when you look at other countries. Batalla represents the culture, and we’ve been doing it for a long time. There is a lot of potential!

Yartzi: Freestyling is one of the most impressive things in the world! You have to conquer nerves, have agility, etc., and it’s an impressive thing to do. The world has a certain view of rapping not requiring a certain amount of talent, and it is exactly the opposite. You have to put a lot of practice into it just like with any other career, and battle rapping is prestigious. You have to respect the discipline.

Red Bull
Tess La & Juca

The largest Spanish freestyle rap battle in the world is set to kick off soon, and 36 rappers will have a chance to battle it out. The action starts on August 12th with the prestigious Twitch Battles, a bracket-style battle event where competitors will go face-to-face in battles captured in Austin, Los Angeles, Miami, and New York. These 1v1 battles will be reviewed by a special panel of judges during a live event on the official Red Bull Batalla Twitch channel taking place on August 12 at 7 pm EST/4 pm PST.

The panel of judges, including former Batalla competitors Tito Yang, Kim MC, and Cuban rapper El B, will evaluate the talent and skills of the MCs and decide if one, both, or none of the competitors is selected to move on to the USA National Final. Judges will assess the freestyle ability of each individual MC, and not who beats whom. Multifaceted Argentinian artist and media professional Muphasa is set to host the live Twitch event. 

Following the event, 13 lyricists will advance to the U.S. Finals in Los Angeles on September 18th. Additional information can be found below.

U.S. Finals | September 18

The 13 finalists who emerge from Red Bull Batalla Twitch Day victorious will go on to compete with the three returning finalists from 2020 for the U.S. Red Bull Batalla Championship, on September 18 in Los Angeles. During the competition, 16 will become one as the 2021 U.S. Red Bull Batalla Champion is crowned.

World Finals | December 11-12 

Following the U.S. National Final, the respective champions from over 10 countries including the U.S., Mexico, Spain, and Colombia, will square off for the Red Bull Batalla World Final – where only one contestant can be crowned the 2021 Red Bull Batalla World Champion. 

The Livestream of the 2020 Red Bull Batalla World Finals was watched by over 1.5 million concurrent viewers, making it one of the two most-watched music live streams of the year. To relive 2020 highlights, head to the Red Bull Batalla website. To learn more information about the 2021 Red Bull Batalla season, go here.

Categories
Culture News

Renowned Stylist Courtney Mays Joins eBay’s “ReOpen Ready” Campaign

This ongoing pandemic has been challenging in a lot of categories, but it has also hit us in areas that we could have never previously imagined.

Many of us transitioned into remote work at the start of the pandemic and as a result, we ditched our business attire and formal/semi-formal outfits for comfortable loungewear and casual clothing. Some of us have since gotten stuck in a style rut, and even for those that haven’t, there has been an adjustment period fashion-wise in terms of returning to the office, or even with regular events that don’t include the grocery store. That is where renowned stylist Courtney Mays is here to help.

Mays is the mastermind behind the scenes responsible for styling Chris Paul, Kevin Love, Deandre Jordan, Anthony Anderson, and plenty more, and is now partnering with eBay on their brand new “ReOpen Ready” campaign. 

The “ReOpen Ready” campaign is a brand new microsite that features up-to-date trends and data tied to the world “reopening” after a year in quarantine. As a part of this campaign, Mays will be offering fashion tips and favorite items for being Front Row and Office Ready. Courtney’s picks for being Front Row Ready include a Burberry trench coat, Chanel bag, Garrett Leight sunglasses, a Les Tien’s yellow crewneck, an iPhone 12 Pro Max, and Reebok x Pyer Moss sneakers.

We had the opportunity to speak to Mays about being a part of “ReOpen Ready,” and what to look forward to in the future.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:\/\/www.instagram.com\/p\/CNA9KqkBMgY\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”13″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https:\/\/www.instagram.com\/p\/CNA9KqkBMgY\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”><\/div><\/div><\/div><div style=”padding: 19% 0″><\/div> <div style=”height:50px;margin:0 auto 12px;width:50px”><\/div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”> View this post on Instagram<\/div><\/div><div style=”padding: 12.5% 0″><\/div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div><\/div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”><\/div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”><\/div><\/div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”><\/div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”><\/div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”><\/div><\/div><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”><\/div><\/div><\/a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https:\/\/www.instagram.com\/p\/CNA9KqkBMgY\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Courtney Mays (@courtneydmays)<\/a><\/p><\/div><\/blockquote></div>

ONE37pm: This eBay “ReOpen Ready” campaign you are a part of is super exciting! What attracted you to the opportunity?

Mays: I’ve always loved the hunt…searching for a rare sneaker or designer collab, or even better a vintage watch or antique. eBay has always been the plug!  

ONE37pm: You’re offering some dope style tips to be “Front Row Ready,” could you talk a little more about that?

Mays: Outside is open! We’ve been at home in our Zoom-friendly pj’s for over a year now. So now that we can go out into the world, it’s fun to actually put on real clothes, or even well-dressed pajamas or sweats! However, No matter what you wear, do it in confidence! 

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:\/\/www.instagram.com\/p\/CQd6fe1BLQW\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”13″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https:\/\/www.instagram.com\/p\/CQd6fe1BLQW\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”><\/div><\/div><\/div><div style=”padding: 19% 0″><\/div> <div style=”height:50px;margin:0 auto 12px;width:50px”><\/div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”> View this post on Instagram<\/div><\/div><div style=”padding: 12.5% 0″><\/div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”><\/div><\/div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”><\/div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”><\/div><\/div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”><\/div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”><\/div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”><\/div><\/div><\/div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”><\/div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”><\/div><\/div><\/a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https:\/\/www.instagram.com\/p\/CQd6fe1BLQW\/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Courtney Mays (@courtneydmays)<\/a><\/p><\/div><\/blockquote></div>

ONE37pm: What is your advice to those of us that may be stuck in a style rut from being in a pandemic for over a year?

Mays: I think this is a time for reinvention.  Now is the time to try those pieces you maybe never would have, or go for ALL your jewels or crazy frames you were too afraid to wear. We’re back to being ReOpen, so it’s time to show out!

You can continue to keep up with Mays on Instagram.

Categories
Culture News

Celeb Tailor Richfresh Is Collabing With Häagen-Dazs and Lena Waithe For Charity

Celebrity tailor Richfresh is designing for a good cause.

The Los Angeles-based creative who has become best known for the custom suits, jackets, tracksuits, and accessories that he has created for celebrities such as Dwyane Wade, The Weekend, A$AP Rocky, good friend Lena Waithe and more, will be partnering with Häagen-Dazs for a one-of-a-kind-tracksuit inspired by the luxurious ice cream brand that we all know and love.

On Thursday, July 22nd, Fresh and Lena Waithe will be teaming up for an exclusive IG Live in partnership with Häagen-Dazs and the #ThatsDazs campaign which will benefit Lena’s nonprofit Hillman Grad, while also discussing their creative passions and Fresh’s custom design. Following the IG live, fans will be given the chance to win this amazing tracksuit.

Richfresh

Here is a rundown of how it will work, and specific instructions on how to enter:

  • For every person that joins, Häagen-Dazs will donate $1 to Lena’s nonprofit Hillman Grad, dedicated to providing opportunities for marginalized storytellers to connect, grow, and accelerate their career in television and film. 
  • Viewers will then want to head to @HaagenDazs_US for their chance to win this Fresh custom piece. All they’ll need to do is follow the account, tag two friends and like the picture to be entered to win. The giveaway starts July 22 and a winner will be announced July 26. 

This is truly an exciting collaboration, and we had a fun conversation with Richfresh ahead of the Live to discuss how his partnership with Häagen-Dazs came to be, what it took to design the tracksuit, and the many other projects he is currently working on.

ONE37pm: Congratulations on the partnership with Häagen-Dazs! How did this come to fruition?

Richfresh: Thank You! It really showed up out of nowhere to be honest. I mean first of all it’s with Lena Waithe so that is a no brainer, and I saw an immediate parallel with Häagen-Dazs which is a luxury ice brand itself. It made perfect sense because my daughter loves Häagen-Dazs, and I have been shopping with this brand for years. It was just a great fit all around, and I will be designing a custom Häagen-Dazs tracksuit that I can’t wait for everyone to see.

Richfresh

ONE37pm: Now this is a one-of-a-kind tracksuit inspired by the ice cream brand, how did you come up with the concept?

Richfresh: It took me a long time…you know what I’m actually not going not going to say how long it was! It wasn’t difficult though. I just sat down and thought about the colors, and I wanted to create a piece that feels like all the elements of Häagen-Dazs ice cream. I didn’t want it to be boring, but I also knew that it couldn’t be “too much” either. 

ONE37pm: Do you have a “process” when it comes to creating?

Richfresh: Well first I have some Häagen-Dazs, and you know I like spinach too…Kidding! I usually have a glass of water, grab a pen, and get to work. It’s not really difficult because greatness flows through me. Everything inspires me, so I might sketch, doodle, and start playing around with colors. I’m real with myself, and make sure to stay true to my artform.

Richfresh

ONE37pm: You’re teaming up with your good friend Lena Waithe on IG Live to unveil the suit. Can you talk a little bit about the importance of your friendship?

Richfresh: It’s been great! L.A. hasn’t been the easiest place to navigate, but Lena feels like home. She’s like someone you know from high school or a spoken word, and we instantly clicked. She recognizes the God within me, and I recognize the God within her. She really respects my art and cares a lot. Lena never knows what she’s getting from me. She just lets me know that she’s going to the Oscars or an event, and I put together art for this woman. Lena is home, and one of my best clients. I’m having a better Los Angeles experience because of her. I also work with other great people like Terence J, Dwyane Wade, Gabrielle Union, etc.

ONE37pm: Okay let’s talk about the IG live. Fans can expect something special right?

Richfresh: This is going to be different, and the tracksuit is so nice. I can’t wait to wear it, and I’m excited for people to see. It’s actually upsetting me that I can’t wear it right now! The colors are so soothing, and guess what—somebody is winning this tracksuit! A lucky winner is getting a design, and so is Lena. Richfresh has the most coveted garments in fashion that are out of this town. It’s going to be like winning a car, and it will be signed on the inside too!

ONE37pm: Last but not least, what else do you have in store for the rest of 2021?

Richfresh: There is so much in store! We have a lot of evolution for our women’s wear planned, and we’re getting more products. Overall we’re evolving into a bigger business that provides for our customer base and their everyday living. We’ve got even more projects and videos, and a lot is in store for the near future.

Be sure to tune into the IG live tomorrow, and keep up with Richfresh on Instagram.

Categories
Culture News

How The Crib Around The Corner Is Changing The Narrative

This latest episode of TikTok’s For You podcast welcomes members of The Crib Around The Corner, the first all-black content creator house. Announced in February of this year by Whalar, a global creativity and technology influencer agency, “The Crib” (also known as The House) is a space for BPOIC TikTok stars based in Los Angeles designed to help the creators elevate their brand to the next level, while focusing on brand partnerships, production, and content strategies.

<div class =”code”><blockquote class=”tiktok-embed” cite=”https:\/\/www.tiktok.com\/@thecribaroundthecorner\/video\/6961537817071684869″ data-video-id=”6961537817071684869″ style=”max-width: 605px;min-width: 325px”> <section> <a target=”_blank” title=”@thecribaroundthecorner” href=”https:\/\/www.tiktok.com\/@thecribaroundthecorner”>@thecribaroundthecorner<\/a> <p>Our Dad\u2019s pulled up to the crib \ud83d\ude44<\/p> <a target=”_blank” title=”\u266c Calm LoFi song(882353) – S_R” href=”https:\/\/www.tiktok.com\/music\/Calm-LoFi-song-882353-6886912570821707777″>\u266c Calm LoFi song(882353) – S_R<\/a> <\/section> <\/blockquote></div>

While the concept of “The Crib” is still relatively new, the group has already received brand partnerships with AT&T TV and MAC Cosmetics for their female creators, with more collaborations expected down the road. Joining host Brittany Broski, four of the group’s members Layla Qasim, Dan Muthama, Challan Trishann, and Dare Ajibare discuss their respective TikTok journeys as both individuals and a group, while also giving listeners a behind the scenes look at what it means to be a part of the house.

You can catch a sneak peak of their interview below. A new episode of For You will debut every Wednesday at 5:30 pm PST/8:30 pm ESTon TikTok LIVE. You can also catch it on all major podcast platforms such as AppleSpotify, and Google.

Broski: Obviously you guys are doing something really special and needed by pulling together and raising more awareness for the lack of diversity in the white-dominated influencer space. Can y’all talk about what started the idea?

Dan: We’ve always talked about having a Black creator house. We’ve seen houses come up, but we haven’t seen it heavily supported. A couple of months ago we were like “Let’s just go ahead and do it,” and we just happened to be lucky enough to bump into Whaler who were really with the vision. After that it just took off.

Broski: The larger discussion here is that there is that lack of diversity, but at the same time it’s almost not as progressive to say you guys are the “Black creators.” Being an individual should be number one, and secondary should be that while you guys are being yourselves, here is the representation that has been missing.

Dare: Definitely! Even with starting this house—obviously it was going to be big for the creativity community in general because it’s an all-Black house, but for me, I never wanted us to be identified as an “All-Black” house. We are a creator group that just happens to be all-Black. I feel like companies sometimes try to put the emphasis on that, and you have to push past it.