Categories
Finance NFT

Future of the Creator Economy: How Individuals are Utilizing Social Tokens

Social Tokens are probably one of the most overlooked phenomena in the web3 space. Yet, they give much power to content creators and are well worth our attention. First things first, what are social tokens? A social token is a type of cryptocurrency used to monetize a brand. Social tokens are a sweet spot between DeFi (decentralized finance) and NFTs. They can be used as personal or community tokens.

The Purpose of Social Tokens

Any brand, community, or influencer can easily create a social token using platforms such as Rally or Roll. While many celebrities are currently using web2 platforms like Instagram to connect with their fans— this method can come with inconveniences.

Fans can get locked into one platform, making it difficult for brands and creators to carry their fans to other platforms. Another issue with using web2 platforms is that the brand or creator’s value accrued is entirely decided by intermediary platforms and corporations. They decide how much of the revenue to share (if any) and have complete control over artistic expression. 

Social tokens enable creators to bypass the existing system and give the ability for creators to connect with and reward their fans directly. They can also monetize their clout by building independent digital economies. People get to create micro-economies built on fandom, rewards, and ownership in this new tech frontier. 

This is a great way to unite the fragmented fan base across platforms and create a gatekeeping mechanism to offer exclusive content. 

How Influential People are Using Social Tokens 

RAC – Music producer 

RAC

Reward early supporters 

Musician RAC has been a pioneer of crypto and creator economy. He was one of the first people to utilize social tokens and create a direct line of connection with his fans. He launched $RAC token in 2020 and sent it to his loyal fans from Bandcamp, Patreon, and Twitch. $RAC tokens are not buyable, only earned. RAC rewards $RAC holders by unlocking access to different perks and content. Since then, he also launched rac.os, a hub for token holders. 

Duncan Robinson – Basketball Player 

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/rally_io/status/1494767567357030406?ref_src=twsrc%5Etfw</p></div>

Bring your fanbase together 

Miami Heat shooting guard Duncan Robinson became the first NBA player with a social token after announcing the launch of $DBO. Holders of the token get exclusive access to limited edition merch, private in-person events, secret episodes of The Long Shot podcast, and access to private channels on his Discord. Fans can gain $DBO by playing roles in the ecosystem, such as being discord moderators.

Kevin Chou – Entrepreneur 

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/KevinChou/status/1453432815761215496?ref_src=twsrc%5Etfw</p></div>

Sell your time 

Founder of Rally, Taki App, and GenG. esports, Kevin Chou launched his $CHOU token, which reflects his interests and background in crypto and entrepreneurship. If you have some $CHOU tokens, you can use them to get meetings with him for founding advice, receive feedback on an elevator pitch, or even get him to retweet a post. 

Roberto Carlos – Football Player 

Create a hub for your life-long fans 

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/Oficial_RC3/status/1498332155570982912?ref_src=twsrc%5Etfw</p></div>

Considered one of the best left-backs, former Brazilian football player Roberto Carlos launched his own social token, $RC3, to reward his fans who supported him throughout his career. By holding the tokens, fans will receive access to signed merchandise, private NFT drops, Zoom calls, private chats, and other additional perks. 

Portugal. The Man – Rock Band 

Maclay Heriot

Give exclusive access to your fans 

A band utilizing social tokens is Portugal. The Man. By holding its $PTM token, fans of the band can show support and get exclusive content, access to private events, VIP channels on Discord, merchandise, and presale codes of their future concerts. Especially for upcoming artists, social tokens are a great way to create a close fanbase because, for the first time, fans can be a part of the artists’ progress. If the artist becomes well-known, the token’s value will also increase, thus creating a positive-sum situation. Social tokens enable fans to invest in artists. 

Alex Masmej – Crypto OG 

Alex Masmej

An honorable mention is Alex Masmej, who created the first social token. After wanting to raise money to move to San Francisco, he decided to tokenize himself and sell 10% of the $ALEX token supply for $20,000, which sold out in 100 hours.

He promised holders a return in profit from his future income in return. He also worked on creating value for his token owners by launching a newsletter, a private Telegram group, and a liquidity mining experiment.

The most interesting was a voting system where he let people choose his daily habit.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/AlexMasmej/status/1278367473176322050?ref_src=twsrc%5Etfw</p></div>

The Future of Creator Tokens

While we see some exciting experiments with social tokens, it’s still in its infancy. Here, we talked about individuals creating their tokens. There are also communities doing the same, and one could imagine platforms creating their in-platform ecosystems by utilizing this concept. It’s an area that is still so new and undefined— you can create any community you want utilizing social tokens, so let your imagination run free.

Categories
Sports

MLB Announces Partnership With Sorare

On Thursday, a big announcement was made by the MLB, as they are officially partnering with Sorare

Over the last few years, Sorare has been a leading NFT platform in the great game of Proper Football (soccer). Now, the company will be partnering with the MLB to take their service over to America’s favorite pastime. 

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/Sorare/status/1524705992910512129?ref_src=twsrc%5Etfw</p></div>

“It’s outstanding for Sorare, I think it’s an arms race to get licenses at the minute from these companies and nailing them down to a long-term exclusive deal. I think it brings many people to the platform and awareness of Sorare in America. 5% of my audience is from America and I think that will change drastically now,” said John Nellis, one of the leading content creators for the Sorare platform.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/sevensevensix/status/1524773572484476929?ref_src=twsrc%5Etfw</p></div>

ONE37pm has followed the Sorare community for quite some time now. Here is a guide to all the intricacies of the growing NFT platform.

The MLB has been synonymous with collectibles, trading cards, and memorabilia for almost the entirety of its existence. So this step into the next era of collectibles only makes sense. 

The free-to-play game will be released later this summer and fans will be able to get right in on the action. Sorare allows fans to collect players and then win weekly awards and earn more utility to the NFTs. 

Sorare is growing rapidly as a community with over 1.7 million users across over 170 countries. The company was valued at 4 billion dollars last year and now, with the MLB’s passionate fanbase being mostly in the United States, this is a great opportunity for Sorare to grow into one of the largest sports markets in the world. The platform already has a partnership with the MLS. 

Go to this link to sign up for updates as to when the game will be available during this MLB season.

Categories
NFT

Inside Afterparty: The Community Behind The First-Ever NFT Gated Festival

In Web3, you see plenty of variety when it comes to DAOs and platforms. Both general and specific applications of Web3 tech are being developed, along with the grey area in between.

What is Afterparty?

Afterparty is somewhere in the middle; they’re focused on the creator economy, but are building obscurely enough to maximize the depth of what they’re accomplishing. On their site, Afterparty describes itself as “…a community of innovative creators, artists, and builders with a Web3 platform for accessing physical and virtual experiences through NFTs. [Afterparty is] building a platform where anything is possible and creativity flourishes.”

After combing through their socials, you’ll notice Afterparty links with influencers and celebrities in a way that most brands couldn’t replicate, even if they tried.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CY13ASMPCEA/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CY13ASMPCEA/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CY13ASMPCEA/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by AFTERPARTY (@afterparty)</a></p></div></blockquote></div>

Afterparty’s 2 classes of NFTs:

Afterparty offers two different versions of NFTs, Utopians and Guardians, which both come with different art and sets of utility.

Utopians come with all-access passes to Afterparty’s Art and Music NFT festival in Vegas for (at least) 5 years. In addition, Utopians come with a free Guardian NFT airdrop and two free Afterparty pass airdrops. As if that’s not enough, Utopian holders receive a priority guestlist for all Afterparty and creator NFT drops, all-access and a +1 to Afterparty’s fall NFT event in LA, access to select events at the Afterparty house in LA, priority access to pop-up events like NFT.NYC, Art Basel, and more.

Guardians come with VIP access to Afterparty’s Fall festival in LA (Halloween weekend 2022), priority access to all future Afterparty festivals in LA, priority for Afterparty’s 3rd generation of NFTs and more. Only 10,000 copies are in existence, so it’s become quite a hot ticket.

In March, Afterparty held their inaugural Art and Music NFT festival in Vegas, with performances/appearances from notable names like The Chainsmokers, The Kid Laroi, Gryffin, Diablo, Charly Jordan, and many more.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/reel/Cb8UvTjseIB/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/reel/Cb8UvTjseIB/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/reel/Cb8UvTjseIB/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by AFTERPARTY (@afterparty)</a></p></div></blockquote></div>

Other important info:

A large portion of Afterparty’s focus is dedicated to optimizing the connection between creators and fans. Their Creator Pass is currently in development, but is set to serve as a “passport” to the worlds of some of the most influential creators. Afterparty says to expect this function to be rolled out in the near future.

Just as impressive as the intricate world of Afterparty is the four-person team behind it: David Fields (co-founder), Eytan Elbaz (co-founder), Dan Rahmel (co-founder), and Robert Graham (Chief Community Officer). Amongst the four of them, they have amassed experience from Disney, Intuit, Google, and Paradigm Talent Agency, along with eye-catching educational resumes. In short, their team looks like the textbook definition of a Web3 powerhouse.

Whether it’s the savvy operation of their mansion in LA, their two festivals, or the maze of functionality amongst everything in the world of Afterparty, there are countless reasons to learn more and get involved in their community.

After the seamless demonstration of what an Afterparty festival looks like in Vegas, the platform and its community are eagerly anticipating the Halloween weekend event in LA. So are we.

Categories
NFT

What is Glass.xyz?

As the Web3 music world progresses, we’ve been seeing more and more essential platforms (for artists) being constructed in seamless fashion. Glass.xyz is a perfect example of this.

We recently covered a music video NFT drop from The Heart Project and Prentiss that took place on their platform:

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/tv/CbDuBJAp0Vh/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/tv/CbDuBJAp0Vh/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/tv/CbDuBJAp0Vh/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Glass ✨ (@glass.xyz)</a></p></div></blockquote></div>

What is Glass.xyz?

On their LinkedIn, Glass.xyz describes themselves as “a decentralized video platform/protocol with transparent monetization.”
For artists, this means a place where you can list your music videos or other video assets to be sold in NFT form.

Personally, I’ve heard of Glass.xyz many times before – mainly from prominent NYC rappers like 27Delly, Hass Irv, and Smooky Margielaa dropping their NFTs on the platform.

<div class =”code”><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/CdG4Q38uBWp/?utm_source=ig_embed\u0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=”background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% – 2px);width:calc(100% – 2px)”><div style=”padding:16px”> <a href=”https://www.instagram.com/p/CdG4Q38uBWp/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%” target=”_blank”> <div style=”flex-direction: row;align-items: center”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px”></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px”></div></div></div><div style=”padding: 19% 0″></div> <div style=”height:50px;margin:0 auto 12px;width:50px”></div><div style=”padding-top: 8px”> <div style=”color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px”>View this post on Instagram</div></div><div style=”padding: 12.5% 0″></div> <div style=”flex-direction: row;margin-bottom: 14px;align-items: center”><div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div> <div style=”background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px”></div> <div style=”background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px”></div></div><div style=”margin-left: 8px”> <div style=”background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px”></div> <div style=”width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent”></div></div><div style=”margin-left: auto”> <div style=”width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent”></div> <div style=”background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px”></div> <div style=”width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent”></div></div></div> <div style=”flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px”> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px”></div> <div style=”background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px”></div></div></a><p style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center”><a href=”https://www.instagram.com/p/CdG4Q38uBWp/?utm_source=ig_embed\u0026amp;utm_campaign=loading” style=”color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none” target=”_blank”>A post shared by Delly (@27delly)</a></p></div></blockquote></div>

In Hass Irv’s case, I was shocked to see that his GTA V-themed music video was purchased by a familiar name. Turns out, the purchaser was someone who’d invested in the first rap concert I ever threw (at SOB’s in NYC). This is the sort of small-world feel that Glass.xyz brings to the table, amongst many other things.

What attracts buyers to Glass.xyz?

On their website, Glass.xyz explains the appeal for people to purchase these video NFTs: “people buy videos that tell visual stories which are emotionally valuable to them and the communities they represent.”
Not only is there face value in these NFTs, but Glass is working hard to add more elements of utility to these NFT drops, “at the platform and creator level.”

The logistics of Glass.xyz

Currently, Glass.xyz is very selective with what is being released on the platform. This is due to the fact it’s a relatively new platform, and the Glass team wants to ensure the platform is optimized before the creator function is released to the general public.
If you want to apply to be a creator on Glass at this point in time, all you have to do is join their discord, dm one of the core members, and fill out the “create” form on the website’s homepage.

If you are admitted into the coveted creator role, then there are still more steps to the process.
Glass stores their videos on Arweave, which means it can’t be deleted once uploaded. Arweave has small up-front costs of its own, and then there’s the minting fee, which depends on the blockchain the NFT is minted on (Ethereum or Solana).
Another variable in the equation of pricing is video length; the longer the video, the more expensive it’ll be to upload. However, Glass is capable of uploading 4k and 5k videos of any length to their platform.

Creators are offered the option of selling the NFT as a one-of-one or as a series.
If the one-of-one option is selected, then the creator can hold an auction for the NFT. The auction starts with the first bid; once the first bid is placed, there is 24 hours left in the auction. The creator determines the minimum (reserve) price, which is the starting rate, and then each bid thereafter must be at least 5% higher than the previous bid.

Once the auction is complete, 90% of the profit immediately goes to the creator’s wallet (if using ETH blockchain / 97.5% if using SOL blockchain), and the remaining percentage goes to the Glass treasury. The Glass treasury is dedicated to future production and promotion of the platform, which is inherently a beneficial practice for the creators within. The platform plans on soon making fees for Solana drops less than 2.5%.

In conclusion

We’re seeing more and more niche solutions arising in music via the Web3 space. We recently covered Decent.xyz, which allows artists to maximize their valuations with an in-depth approach to selling streaming royalties.
Glass.xyz is similar in the sense that it’s creating a sense of financial ease for artists, along with a medium of connecting with super-fans.
The macro perspective of what’s going on right now is insane. Prepare yourself for some major changes in the music industry over the next decade, all thanks to Web3 and the innovative minds behind the solution-oriented platforms within.

Categories
NFT

STEPN: The Web3 Running App That Pays You to Exercise

Walking, jogging, and running are things we do regularly. But, imagine getting paid to do it? That is exactly what STEPN is aiming to do with its lifestyle app.

STEPN, a web3 lifestyle app with social-fi and game-fi elements, allows players to earn money by walking, jogging, and running to earn game tokens (GST). You can also lease or sell your NFT sneakers on the in-app marketplace.

STEPN promotes daily activity through game-fi elements. It is the first project to effectively create a ‘move2earn’ concept. In fact, STEPN finished 4th out of 500+ projects at the Solana Ignition Hackathon 2021.

Its mission is to inspire millions of people to live a healthier lifestyle, while at the same time connecting people to the world of Web3. Through Nori Marketplace, a portion of profits will be used to buy Carbon Removal Credits to combat climate change.

You don’t have to be a Web3 expert to use STEPN. The gamification aspect and the move2earn core mechanic makes it easy for anyone to embrace a healthier lifestyle and earn a profit while doing so.

STEPN

How does STEPN work?

To use STEPN, you first have to equip yourself with NFT Sneakers. By simply walking, jogging, or running outdoors, you earn game tokens (GST). The GST tokens can be used in-game or cashed out for profit. To get started, follow these simple steps below:

  1. Download the STEPN app.
  2. Sign-up for STEPN. After downloading the app, all you need to sign-up is your email address. You will receive a verification code needed to enter the app.
  3. Create your wallet. To create your wallet, click on the Wallet icon in the top right corner
    of the screen. The app will generate a 12-word secret phrase. This phrase is your key to recovering your wallet if you uninstall the app or forget your password, so keep it safe. (Store your secret phrase in a safe place (not on your device) such as a piece of paper you have access to.)
  4. Transfer SOL into your in-app wallet. To buy your own pair of NFT Sneakers, you need to transfer SOL to your in-app wallet. Also, it’s best to keep some SOL in your wallet to use for gas fees (transaction fees).
  5. Purchase or rent an NFT Sneaker. Visit the in-app marketplace to buy or rent your own NFT Sneaker. You can use the Filter tool to search for your favorite sneaker.

After purchasing your NFT Sneaker, energy will restore at a rate of 25% every 6 hours (Fixed at AEDT Time 00:00, 06:00, 12:00, 18:00) This means you can start your STEPN journey immediately after the first 25% energy restoration.

Moreover, you don’t need to own an NFT Sneaker to participate in move2earn. You can rent Sneakers for free from other users. Your earnings will be split between you and the owner at a 30/70 rate (coming soon).

STEPN

STEPN Game Modes

The STEPN app offers three different game modes that allow you to have fun while earning money: Solo, Marathon, and Background Mode.

Solo Mode: Solo mode allows you to earn tokens simply by moving. The amount you earn is based on two factors; your level of physical activity and the rarity of the NFT Sneakers you own.

Marathon Mode: You can register for weekly and monthly Marathon competitions in Marathon Mode. Just make sure to register for each race 24 hours before starting your marathon.

Background Mode: You can even earn GST while the STEPN app is turned off, using Background Mode. All you need is one pair of Sneakers in your wallet to be eligible for this feature. The app will then pull your step count directly from your device’s Health Data. The best part about Background Mode is that walking, jogging, and running will not reduce the endurance of your sneakers.

STEPN Marketplace

The STEPN marketplace is where you can rent, lease, buy, and sell NFT Sneakers, badges, and Gems. The marketplace offers several features aimed to eliminate the barrier to entry often experienced in the NFT and Web3 space. These features include a rental and credit system.

STEPN Rental System

The rental system allows you to rent NFT Sneakers. To do this you will have to apply for a rental. Once paired with a leaser, you will need to agree to their terms.

A rental contract generally lasts 24 hours. After, the Sneaker is returned to the owner for repair. A Rental Agreement can last up to 7 days if the renter’s credit rating is good. However, failure to fulfill the terms of the Rental Agreement will result in a 1-star deduction from the renter’s rating.

When a renter completes the term in Solo Mode, the smart contract distributes the earnings according to the rental agreement. Both the renter and leaser earnings are fixed. Additionally, the system will reward renters with 0.1 credit per successful Rental Agreement fulfilled.

Ultimately, the rental system allows new users to participate without owning their own NFT Sneaker and enables owners to benefit from being able to lease their sneaker.

STEPN

Credit system

The credit system is set up to help new users understand the fundamentals of the app. Therefore, renters are required to complete a set of ‘scholar’ quizzes to increase their credit rating. These quizzes prevent renters from underutilizing the app, which would likely result in yielding no returns. Only once a user’s rating reaches ⅖, can they begin renting Sneakers.

STEPN utilizes two types of tokens. The governance token (GMT) and their utility token (GST). Both of these tokens play an important role in the STPEN ecosystem. Let’s break them both down to better understand how they are used.

STEPN’s GMT Token
STEPN

The GMT is minted at the Token Generation Event (TGE), with a total supply of 6 billion minted on March 9, 2022. You can view the contract here.

30 percent of the GMT supply will be distributed to users through move&earn Governance participation. The total release of GMT will halve every three years, ensuring the longevity of the STEPN project. You can learn all about the GMT distribution and vesting schedule here.

GMT earning is only available to users once their sneaker reaches level 30. Also, it is mandatory to have at least three Energy in order to start earning GMT.

Each day, a set number of GMT is unlocked to earn. The daily release of GMT follows an exponential decay pattern. That means that on the first day of the 3rd year, the daily GMT unlocked is exactly halved compared to the 1st day of GMT available to earn.

Earning can be unpredictable because the system automatically adds randomness to users’ GMT earnings. The settlement of GMT will be done in several mints to avoid any extrapolation of earnings. Moreover, the more users earning GMT at a given time, the less GMT earning will be available per person, and vice versa.

STEPN’s GST Token
STEPN

The GST has an unlimited supply and is earned when a user moves in Solo or Background Mode. To provide liquidity, 60 million GST was created. The current price of GST sits at $6.15 with a circulating supply of 3,597,242.47 tokens.

GST is burned (destroyed) by participating in a number of events, including:

  • Shoe minting
  • Repair
  • Leveling up Sneakers
  • Gems upgrade
  • Unlocking socket

Overall, STEPN is a Web3 lifestyle app featuring aspects of social-Fi and game-Fi. Users with NFT Sneakers may walk, jog, or run outside to earn GST, which can be used to level up and mint new Sneakers. Users can lease or sell their NFT Sneakers on the in-app Marketplace, and their GST earnings are saved in the in-app Wallet. 

To learn more about STEPN, you can view its whitepaper here or download the STEPN app.

Categories
NFT

What is Decent.xyz?

Music is one of the many industries that has benefited greatly from Web3. While the music business has traditionally favored digital platforms and labels over artists, these system-wide changes have come at a perfect time. From Distrokid to TikTok, access to distribution and promotion has never been so democratized for artists. Web3 has taken it a step further.

What are masters?

In the music-making process, artists record original takes over a beat, which is usually mixed by a mixing engineer at a studio. Then the “mix” is sent to a mastering engineer, who turns the mixed studio recording into the “master recording.” Thus, “Masters” are the master recording of a song, which is the best sonic rendition of the music. “Composition,” or publishing, represents performance and mechanical royalties, specifically based on the melody, beat, and lyrics of the song.

The typical artist/label relationship has been defined by a contract, in which the label offers an advance to be recouped (paid back in full). In return, the label is given 80-85% of their masters, and artists need to pay back the advance using just their side of the rights (producers and songwriters have musical rights too).

Prince

If you don’t own your masters, your master owns you.

As Web3 has been introduced, skeptics have served as a buffer between those who are actively utilizing its features and those who are unaware of them. However, for those making the most of Web3, music’s outdated model is a thing of the past.

What is Decent.xyz?

As artists have traditionally given away ~80% of their masters to “make it” in the industry, it’s become clear that this route isn’t beneficial in the long-term. All sorts of companies have emerged as middlemen in the breakdown of artists’ musical rights, and have left artists with the least prosperity of everyone.

Music’s “rent-based” economics have been relatively backwards thus far; even after paying back the advance they “rented,” labels continue to hold onto their percentage of the masters in perpetuity.

Decent.xyz is a platform that enables artists to list their music as NFTs, while adding additional value to collectors and fans by collateralizing the NFTs – staking them with Decent to accrue streaming royalties, among other things.

It’s only natural for the company, too. One of their co-founders is an artist himself, starting as an independent artist releasing music from his dorm, to eventually signing with a major label. He released the first song on the platform and even performed at Ultra Music Festival this year. His experience and understanding of the independent artist’s journey was crucial in what Decent knew was needed in this space.

Having an artist at the helm of a music platform is immensely beneficial. Empathy is essential for proper execution of creating meaningful solutions for real-world problems, and Decent has an abundance of it.

The company makes it easy for artists to financially flourish. Artists get to distribute their music on the platform, and include percentages of their streaming royalties in the sale of the NFTs. To support artists in their mission to sell on the platform, Decent has implemented the “Crescendo” dynamic pricing model, which is a stabilized solution to growing each individual asset among other innovative and new solutions like NFT staking, Engage to Earn NFTs, etc. This economics-savvy approach is something that’d typically be out of reach for artists.

Decent has become known for its flexible time-bounded royalty listings, giving artists maximum control of their careers, setting higher valuations for artists through their unique approach (compared to the label standard), and much more.

One of the most interesting things about Decent is the notion of up-and-coming artists making way more money than previously possible. Through the sale of streaming royalties via NFTs, artists are able to gather significantly more funding than in the previous music business model.

With their dynamic pricing and trading mechanisms, like Crescendo, Decent has found a feasible way of supporting the higher valuations that they are creating for artists, which clearly demonstrates the sustainability of their particular business model. It’s actually really impressive.

Here’s a timeline of Decent.xyz:

August 2021: The founding team forms.

September-October 2021: The team prioritizes back-end development on product structure.

November 2021: The Decent team is accepted into YCombinator.

December 2021: Decent.xyz has its initial launch with 20% of Forester’s royalties to the song Spark for the next 3 years.  Forester raised at an implied song value of ~$20K, 3-5x what any major label would value the song at.

January 2022: DCNT vault wrappers are published.

February 2022: Relaunched the platform with A-SHO and Allan Kingdom.

March 2022: Onboarded three more artists and published Crescendo, which debuted at the YCombinator demo day.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/decentxyz/status/1504233238608453632?ref_src=twsrc%5Etfw</p></div>

April 2022: Onboarded another five artists and developed NFT staking.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/decentxyz/status/1516510944263753729?ref_src=twsrc%5Etfw</p></div>

May 2022: Continuing development and revealing community engagement mechanisms to support minting/pricing innovations.

This Thursday, Decent is debuting a single from Jon Waltz, called “RIOT,” in which 25 NFTs will be sold for .1 ETH each. Jon will join a coveted list of artists who are enjoying the full benefit of integrating Web3 into their careers.

Decent.xyz has continued to demonstrate a heavy interest in innovating all things music, and is a primary contender in the Web3 music space. If you’re an artist, manager, or anything in between, definitely take a deeper look at the forward-thinking world of Decent.xyz.

Categories
NFT

ONE37pm Speaks to Turnt Gaming’s Jeff Liboon and Saba Golshan

The NFT gaming landscape is seemingly expanding on a daily basis.

And with upcoming institutions such as Turnt Gaming in the mix, that continuing expansion should carry on for years to come. For those not in the know, Turnt Gaming deals in enhancing next-generation gaming products and media with a focus on reimagining how its interpreted by today’s audience. That mission statement reflects the company’s openness to partnering with companies based in the worlds of blockchain, gaming, and wagering in an effort to develop new ways of utilizing interactive entertainment.

ONE37pm managed to catch up with Jeff Liboon (the founder of Turn Gaming) and Saba Golshan (one of Turnt Gaming’s partners), who went into detail about the company’s origins, its role within the NFTs/blockchain gaming space, and more.

Turnt Gaming

ONE37pm: So what led to the creation of Turnt Gaming?

Jeff Liboon: Turnt Gaming was formed as the intersection of three high-growth industries that we are deeply passionate about; Web3, gaming, and live entertainment. We know that all of these verticals have a huge opportunity to reach consumers in new and different ways. 

Saba Golshan: Covid actually was instrumental in helping us think of how entertainment through Web3 can be redefined. As we sat around much like everyone else at the beginning of Covid several things were happening at once. First, live entertainment and sports were at a premium. That three-month period where any new live content was not being produced really showed the value of live experiences to the world.

Second, gaming proved to be an undeniable outlet for many people and showed its strength as the future of entertainment.  Lastly, real digital ownership started to take off and be cultivated through Web3 and NFTs. The idea of a world where your digital time, footprint, and assets have some type of transferable value, picked up significant momentum. 

Jeff Liboon: Turnt Gaming ultimately centers on the premise that if you can combine all of these things (Web3, gaming, and live entertainment) into a product, it has the chance to be a really unique and fun experience.  

ONE37pm: What was it that made the company dip its toes into the world of NFTs/blockchain gaming?

Liboon: For myself, coming from the traditional gaming world of EA and Amazon I know firsthand how much investment players put into games they are passionate about. While players do get hundreds of hours of entertainment, as a lifelong gamer I have always thought there has to be added value for players elsewhere. 

Golshan: Then in late 2020 we saw web3 and NFT enabled games like Axie infinity and Zed Run really start gaining traction. We really wanted to execute our own vision on how to integrate and combine elements from traditional gaming and NFTs. 

ONE37pm: Your most prominent project at the moment is Taunt Battleworld. How did the creation of that NFT/blockchain fighting game come together?

Liboon: The genesis of Taunt Battleworld’s story originally started when we launched several mobile esports programs at Amazon where we met. Our team produced mobile esports tournaments for the top game developers in the world that were aired on Twitch, CBS Sports, and even ESPN 2.

While we were helping pioneer this content, one thing became very apparent, content is king. Owning and controlling your own content opens up all types of revenue streams in gaming. This is really where our focus of combining live entertainment and gaming was created.

Golshan: Around the same time (2017) we were introduced to cryptocurrency. After spending years researching different protocols and use cases we came to the conclusion early on that defi, gaming, and NFTs had the most potential. The utility for these verticals made the most sense and more importantly had the ability to get mass adoption the fastest. 

Liboon: As we did additional research on what type of game we wanted to create we chose a fighting game simulator because it’s easy to understand for both the player and viewer.  As a developer we are able to control so many different variables such as length of the fights, rules of the fight, boosts, weapons, etc…We can make the game as complex or simple as we would like. 

For the viewer, it’s exciting to watch. In any type of fight generally speaking you know there is a beginning and an end. How the end is executed is the suspense and the exciting part. We capture all of that in Taunt Battleworld.

Turnt Gaming

ONE37pm: Break down the whole “Engage-to-Earn” model.

Golshan: Taunt Battleworld utilizes a new way to play called “engage-to-earn”. By combining watch-to-earn and predict-to-earn mechanics via patented interactive technology, players will be rewarded in real-time through each step of gameplay. 

Play-to-Earn (Monetization): Players can own NFT fighters and enter their NFTs into simulated fights and the most skilled players have a higher chance of winning.

Watch-to-Earn (Use Acquisition): Viewers earn in-game currency for watching fight streams and being a part of the Taunt community.

Predict-to-Earn (Retention): Spectators can compete with other viewers to predict outcomes of the simulated fights and win in-game currency, for free. 

With most quality Play-to-Earn NFTs costing hundreds to thousands of dollars, currently, there is a massive barrier to entry for a large portion of potential users. Turnt Gaming’s Engage-to-Earn Model will allow players to get involved at their own pace. No matter if you are a whale seeking a rare warrior or a new user to web3 with $0 there is an experience for you.

ONE37pm: What was your reaction to the game managing to raise $4.3 million from interested investors?

Liboon: Exciting and humbled. 

Initially, our team was not even quite set on doing a raise but after a few meetings with our key partners such as Polygon Studios, Gen Block Capital, and Shima Capital we knew utilizing their technical and marketing support was a massive value add. Our stakeholders, team, and community members all prioritize long-term growth and truly believe in our differentiating roadmap, partnerships, and of course rockstar team.

ONE37pm: What’s Turnt Gaming’s next move in regards to Taunt Battleworld after that successful funding round?

Golshan: We are planning to do an alpha launch of Taunt Battleworld in April/May. During this time we will absorb feedback while offering $100,000 in free tournaments for our NFT holders during this period which we call the “Blood Money Preseason.”

Over the next three-four months, we are also working on building out the next version of the game. V2 is the full vision of Taunt Battleworld, including the engage to earn components coming online as well as incorporating some exciting integrations with partners like Esports Technologies (NASDAQ $EBET). This will be our main focus leading up to the summer.

Turnt Gaming

ONE37pm: What are some future projects Turnt Gaming hopes to bring to the forefront of interactive entertainment?

Liboon: In the future, we’re planning to introduce additional Engage to Earn experiences for our core NFT users that include the same key pillars: Combining NFTs with traditional gameplay and a live entertainment experience. We are chasing the holy grail of transferable assets and NFT utility in multiple games. 

Although we’re starting as a traditional fighting game, that doesn’t always have to be the only use for our NFTs. The beauty of blockchain and NFTs in gaming spaces is that we’re not beholden to one type of game style with our fighters and our characters, we can expand that out. 

As we’re thinking about what our world will look like in 2 or 3 years, we want to develop a full ecosystem that builds many different types of games with our characters.

ONE37pm: How do you envision the landscape of NFT/blockchain gaming in the next five years?

Golshan: I believe that the entire NFT/Blockchain gaming space is still in its infancy. With about a million active NFT wallets we think one of the biggest areas of growth in the sector will be gaming as it fills a huge gap that will be apparent in the next cycle, utility.

A huge key for growth will be mobile integration for web3. There are billions of gamers in the world playing a wide array of titles but the sector of drastic growth in the last few years has been mobile. Mobile games are fun, easy to play, but most importantly accessible. How successful this integration is, will dictate somewhat how fast this sector of gaming can grow. 

Liboon: I believe successful NFT blockchain projects over the next few years will be experts at ensuring their platform is prioritizing their community’s feedback while onboarding users and continuously evolving their game. This will change how developers actually develop games. Similar to how games as a service development evolved because the world became connected 24/7,  a new way to develop games will emerge from Web3. 

Categories
Popular Culture

LEGO in the Metaverse: What the Epic Games Collab Means for the Future

Recent news broke of LEGO’s partnership with Epic Games (Fortnite) to create a joint Metaverse project aimed at kids. This has fans of Fortnite, LEGO, and the Metaverse in general talking from all angles, and as a LEGO content creator, I want to weigh in on the perspectives I’ve picked up through my LEGO community, @MiniSuperHeroesToday.

While I was learning about NFTs and the Metaverse last year, my initial thought was: do I see the world becoming more digital or less digital as time rolls on? Of course, any person of cultural awareness will agree that the world is becoming more and more immersed in digital reliance. From fully downloadable video games, to streaming new movies from home, to VR adoption in the living room, there’s no doubt that digital experiences are gaining prominence (albeit slowly, in my opinion.) 

Epic Games has had insurmountable success with Fortnite, so I have all the faith in the world that they will deliver on the gaming aspect of this collaboration. As for LEGO, though…

Look, I’m a huge LEGO fan. I build a new set almost every day, and I’ve put out new content daily for over seven years. I like to think I have a pulse on the LEGO world, and with that, I do have my concerns for this venture. To shed light on those concerns, we need only to look back at LEGO’s last few ventures into the digitalization of their toys.

https://www.youtube.com/watch?v=-g3anJNSgq4
Amazon

The most recent tentpole venture into the digital realm for LEGO was their VIDIYO theme. VIDIYO was a collaboration with Universal Music to create an app-based play experience that allowed kids to scan their VIDIYO sets, minifigures, and more into the official VIDIYO app to create music videos, similar to TikTok. The app was limited to what songs could be chosen (from the Universal catalog, of course) and due to keeping kids’ privacy safe, the social aspect within the app was heavily monitored and guarded so as to not give away any kids’ personal information. Of course, I am all for the privacy aspect, but without potential for a creator to grow like TikTok or YouTube offers through followers, or opportunities to rank up like in Fortnite, what longterm benefit does creating content on an app like VIDIYO offer? The sets did not sell well, so much so that the second wave of minifigures never even hit store shelves due to low interest from all LEGO collecting demographics.

https://www.youtube.com/watch?v=0WmVMdUTqWg
LEGO

Unfortunately, VIDIYO is not LEGO’s first lukewarm attempt to venture into digitalizing their toys. The now-retired Hidden Side theme encouraged young builders to use a phone app to unlock games and a literal “hidden side” to the monster/ghost-themed sets. I’d argue that this was a better venture into digitalization than VIDIYO was, but the Hidden Side sets were still popular independent of the app usage, where many people I know never even bothered to download the app yet owned every set that the theme offered. With VIDIYO, the sets were basically pointless without the app, and with Hidden Side, the sets were great without the app, so both cases show stories where LEGO would’ve been better off to not have the app at all and focus on the quality of what fans of all ages are after in the first place: the sets. 

LEGO

One positive venture that LEGO offered into the digital space was the LEGO Dimensions video game. This was a toys-to-life game, similar to Skylanders or Disney Infinity, that offered players the chance to import their real life minifigures into the game via Toy Tag discs. This game was phenomenal, and crossed so many amazing franchises like Back to the Future, Ghostbusters, The Wizard of Oz, and countless others into one streamlined game. Unfortunately, the game came out just a tad too late into the toys-to-life craze, and with a finite amount of new sets that could be released in conjunction with the game, it eventually fizzled out. I was a huge fan of this game, and to this day I feel that it was LEGO’s best entrance into the digital space to date. 

While my last few examples have shown some negative sides to LEGO’s digitization attempts, it’s hard to ignore their bright spots of success, too. The LEGO Star Wars games of the mid 2000s are still talked about today, and the recently-released Skywalker Saga game is on the top of everyone’s minds right now. There have been countless hit games from LEGO and Traveler’s Tales over the past two decades, and it’s also important to highlight the success of LEGO’s Minecraft competitor, LEGO Worlds. It’s true that LEGO can develop some phenomenal video game titles, and with their recent additions, it stands to reason that they’ve got plenty of gas in the tank to keep it going.

Where Does That Leave LEGO in the Metaverse?

Unfortunately, I think it’s too early to say for two reasons: the Metaverse is still early, and we have no idea what LEGO’s end product will be.

The Metaverse literally offers endless potential for what could be in the digital space. From VIP concert experiences to amazing VR games, the limit for what can be done remains to be seen. Still, the Metaverse as a concept is still in an early adoption phase. NFT art collections continue to grow in popularity and everyday integrations like AMC offering NFTs with their movie tickets show that Metaverse applications are making their way into our lives more and more as time rolls by, and those yet-to-be navigated waters leave so much potential for what can be done with Web3 and beyond.

Much like the Metaverse itself, the potential for what LEGO and Epic Games could be working on is almost impossible to guess at this point, but I do have my concerns about the appeal of a LEGO Metaverse project. In my community, LEGO fans are enthusiasts because of the physicality of building, owning, and displaying a physical product. In fact, when the rumors circulated about LEGOxEpic Games’ collaboration, I saw tons of excitement in the community for potential LEGO Fortnite sets. When the news broke that the collaboration was for a Metaverse project and not physical LEGO sets, the excitement petered out almost immediately. That’s not to say the end product won’t be good, but I offer that perspective to show that LEGO fans (generally) are fans for the sake of building a real set in the physical world, and shy away from anything that steps away from that (such as VIDIYO’s app reliance, Hidden Side’s app integration, or Dimensions’ attachment to the toys-to-life fad.) 

It remains hard to say what LEGO’s entry point into the Metaverse will be, especially knowing Epic Games is involved. Will the project be like LEGO Worlds, a Metaverse LEGO-Minecraft? Or, will it be like Fortnite, except with minifigures as the main characters? Time will tell, but we can rest easy knowing that LEGO owns one of the most valuable toy IPs in the world, and Epic Games knows how to make great content. Truth told, I’d like to see LEGO sit back and let Epic Games take the reins of this project. I love LEGO, and I believe that the vast majority of what the offer builders is good, positive, and continually getting better… but as we’ve explored, video games/digital entries that stray further and further from physical toys have not been LEGO’s strong suit, and I hope and trust that they acknowledge this.

As I said, time will tell what comes of the project, but I’d love to hear your thoughts! Hit me on any platform at @MiniSuperHeroesToday, and stay inspired! 

Categories
NFT

Lyrical Lemonade Enters Web3 with ‘L3MON’

Lyrical Lemonade and its founder Cole Bennett have had a very successful journey thus far, and somehow they manage to continue evolving.

What is Lyrical Lemonade?

Since 2013, Lyrical Lemonade has actively worked to build a community of music lovers through Cole’s videos, their blog, clothing sales, lemonade sales and their events – which range from early shows like their 2016 Uzi-headlined concert to their annual ‘Summer Smash’ festival. Cole’s superior video direction has driven the value of his endorsement; you rarely see a director with such influence. He’s been responsible for putting on a laundry list of artists, including Lil Pump, Ski Mask the Slumpgod, and many more. In short, Lyrical Lemonade is one of the most intriguing multi-faceted music companies in existence. Not only do they offer a long list of products and services, they pay very close attention to detail in every endeavor and have a genuine interest in celebrating artists and their respective art.

<div class =”code”><iframe width=”821″ height=”462″ src=”https://www.youtube.com/embed/f9I8X6_Ly8A” frameborder=”0″ allowfullscreen></iframe></div>

What is L3MON?

Last week, the company unveiled their web3 project, ‘L3MON’, alongside a collection of 500 NFTs – each one a completely unique take on the famed Lyrical carton. After fully diving into researching NFTs in February of 2021, Cole Bennett was sold on Web3. In the time since, he devised L3MON and ‘The Carton’ collection to introduce Lyrical Lemonade to the Web3 space. 

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/_ColeBennett_/status/1363763250794532864?ref_src=twsrc%5Etfw</p></div>

Each ‘Carton’ was originally minted at 0.5 ETH and comes with an interesting set of utilities: whitelist spots for every future L3MON release, 3 years of access to the Summer Smash Festival, access to exclusive Lyrical merchandise drops, and private Discord access. This is a pretty interesting setup for their first drop; all of the 500 cartons are uniquely handcrafted and are of equal value. Just like the effect of his videos, this drop leaves us wondering what Cole and Lyrical’s next move will be.

<div class =”code”><p class = “twitter-tweet”>https://twitter.com/l3monworldwide/status/1508598720006443017?ref_src=twsrc%5Etfw</p></div>

Whatever it is that Cole Bennett decides he wants to do, he does. The 25 year-old founder makes the difficult seem easy with his graceful execution of well-thought-out ideas. It’s encouraging to see Lyrical Lemonade joining the Web3 space, and to see Cole Bennett continuing to shine. As the innovative company’s foundation continues to widen, their influence is following suit.

Categories
NFT

The VeeFriends Series 2 Public Mint is Set for April 25th

Today, Gary Vaynerchuk—CEO and Creator of VeeFriends—released the info regarding the public mint of VeeFriends Series 2, the next evolution in his IP for the company. 

VeeFriends in the last 10 months has become one of the top global blue chip NFT projects in the world, and is built primarily on characters and IP as a blueprint for how NFT projects should be. 

What makes VeeFriends stand apart is the utility behind the NFT’, which include tickets to the upcoming VeeCon for all holders, as well as specific perks that come along with each character. This utility includes physical and digital gifts that only go to “Gift Goat” holders, tickets to sit court side at one Knicks game per year that go to holders of “Courtside Cats“, and one five minute FaceTime call with GaryVee himself per year for “FaceTime Fly” holders—to name a few.

All VeeFriends Series 1 holders were added to the Series 2 Friends list, making it possible for them to mint Series 2 NFT’ for just the cost of gas. VeeFriends Book Games holders were also added to the friends list if they were lucky enough to be selected.

However, there are still 10,000 Series 2 NFTs available for the public to mint. Here are the details:

1. What are the specifics of the VeeFriends Series 2 mint?
Jason Koeppel // ONE37pm
  • VeeFriends Series 2 is the next step in the evolution of the VeeFriends NFT project, and consists of 55,555 tokens. 
  • The mint price will be set to $995 (in ETH) pegged to the price of Ethereum.
  • Series 2 will consist of 251 characters, including 236 characters from Series 1 and 15 new characters who are being officially introduced to the VeeFriends universe.
  • Public mint will have a total supply of 10,000 and will be on April 25th, 2022. 
2. Where can I purchase the VeeFriends Series 2 tokens?
https://veefriends.com
VeeFriends.com

The NFT tokens will be released and available for purchase on VeeFriends.com.

If you have never purchased an NFT before, you will need to set up a metamask wallet. For a full explanation on how to do this, check out this article.

You will also need to purchase $995 worth of Ethereum. For a full explanation of how to do this, you can also check out this article. Because the price of Ethereum is volatile, I’d suggest purchasing a bit more to be on the safe side.

Also keep in mind that there will be a “gas fee” (which is a transaction fee), so it would probably make sense to purchase about $1200 worth of Ethereum.

“VeeFriends continues to be the culmination of so many things that I’d like to see in the world—the positive human traits that I think need to grow, and my continuation of passion in building an intellectual property in perpetuity,” GaryVee said of the forthcoming series. “We are on track to achieve what I had envisioned for VeeFriends, and we will continue to create real-life value through these NFTs. I am excited for what’s to come and for the opportunity to grow this amazing community even more,” said the multi-hyphenate entrepreneur.

To recap, the launch will take place over 4 minting periods:

  • Friends List (32,000 Supply) | Date: 4/18/22
  • Series 1 Free Claim (10,255 Supply) | Date: 4/18/22
  • Public Mint (10,000 Supply) | Date: 4/25/22
  • 15 New Characters (3,300 Supply) | Date: 4/27/22

For more info, check out this blog from the VeeFriends site.