2022 has been an awesome year for sneaker releases thus far, and while every major brand has dropped heavy hitters that have caused a stir, Reebok has been what we consider the “silent attacker.” From the Dee Brown re-releases to the different variations of the Instapumps, Reebok has been on a roll, and we feel it hasn’t been talked about nearly enough. As we’ve said plenty of times before, you can never go wrong with the classics, and Reebok has plenty of them. While doing a 2021 ranking is something we considered, we also realized that some of those shoes are no longer available. Instead, we’ll be giving you a list of newer releases that you can purchase either through Reebok’s official website, or resellers for a reasonable price. Below are 30 of the best Reebok sneakers you can shop right now.
Release Date: July 2021
The Power Rangers and Reebok collaboration isn’t being talked about nearly enough in our opinion—especially these. This shoe is progressive, and the technology is incredible with its 3D silver heel clip and color pattern. Additional features include a lace closure with ankle straps, a leather upper, cushioned ankle, and rubber outsole. Definitely check this collection out if you are a Power Rangers fan.
Release Date: July 2021
A.I. and Reebok have been busy, to say the least, dropping many different iterations of the classic Question Lows this year. The latest is a Clear White colorway which features an all-white upper and ice blue outsole. Silver and green colorways are also available, however, the green edition is only available to Reebok members. If you find yourself frequently buying Reebok products, then you may want to consider signing up for exclusive releases, discounts, and more.
Release Date: March 2021
Cue the evil laboratory vibes. The Digital Glow colorway is up there with some of our favorite releases this year due to their gradient colors, transition effects, and the classic chaotic Instapump design that we all know and love. These sold out quite fast on Reebok upon its release, but you can still find them via reselling websites such as GOAT.
Release Date: April 2021
Maison Margiela and Reebok have put out some fire shoes in their collection, and these are among the best. By far the best thing about Margiela and Reebok collaborations have been the blending of luxury style with traditional streetwear, and the “Bianchettos” embodies that to the fullest with their rare design and split toe. Similar to the Instapumps, you can still cop them through resellers.
Release Date: June 2021
Honestly, Ghostbusters couldn’t have picked a better silhouette than the Instapump Fury for this release. This shoe has all of the classic Ghostbusters colors and logo on top of the traditional Instapump design, and plenty of other cool features that give you a throwback to the 1980s. The Ghostbusters iteration of the Instapumps did as expected, selling out on Reebok about as fast as they were put on the website. Luckily you can still find them on the secondary market.
Release Date: July 2021
Daniel Moon just dropped a new collection with Reebok that features nine different colorways to choose from (though some of the colors are a part of Reebok’s exclusive access program), and are a reflection of the hair stylist’s creative and artsy side. The Solar Green iteration that we have listed is for everyone regardless of membership status and still has multiple sizes available.
Release Date: June 2021
Reebok and NERF is another dope summer collaboration, and this one is our favorite for purely nostalgic reasons. The Nickelodeon colors are an instant time machine that takes us back to the early 2000s and seemed to resonate well with the Reebok community as they were another colorway that sold out within the first couple of days of their release. We’ve got you covered though—you can find them below.
Released in April, we really enjoyed this release because it reminded us a lot of early 2000s sneaker culture in terms of its design and colors. Allen Iverson has done a great job of making his shoe modernized, while still staying true to his personal style, and what made his sneakers so great, to begin with. Definitely check this out if you are looking for a simple sneaker that still stands out.
These still remain one of our favorite releases of 2021. A fiery colorway designed to represent the “Last Dab Apollo Sauce,” the “spicy” edition of this two-part release brought the heat with its fire hydrant red upper, and yellow outsole. It’s not often that we see Reebok go super bold in terms of colors, so this was definitely a welcome sight and something different to start the year.
Doesn’t this shoe just make you feel like you’re at Finish Line? While we do enjoy online ordering, nothing beats being able to have an in-store sneaker experience. As far as this recent release, this is a pretty sick drop from Reebok that hit the market about a week ago, and in our opinion, is a perfect shoe for summer hooping. You gotta update the kicks from time to time, and not only are these aesthetically pleasing, but they are also relatively inexpensive.
Following the turn of the 21st century when Reebok’s basketball division was on the upswing thanks to Allen Iverson, the company hoped to continue that upward trend by signing high school phenom LeBron James in 2002. Reebok, unfortunately, missed the mark on James and future Jordan Brand signee Carmelo Anthony that same year. They were forced to rethink the intersection of where sneakers, sports and entertainment were meeting if the 2000s were going to be meaningful for them.
In 2003, Reebok cemented that vision by signing Jay-Z to a multiyear endorsement deal that would include a signature sneaker and apparel collection. Reebok’s S. Carter was a play on the casual Gucci 84 tennis sneaker—an ‘80s gem with strong ties to a hustler’s way of life. Reebok launched the shoe in April of that same year, selling out more than 10,000 pairs of the initial run in a weeks’ time. The sneaker was famously accompanied by a mixtape featuring unreleased Jay-Z songs. It became the fastest-selling sneaker in company history at that time.
Reebok has thrived over the years due to unrivaled popular-culture placement. In 1979, with the release of Ridley Scott’s critically acclaimed picture Aliens, the film’s lead—Ellen Ripley, played by Sigourney Weaver—laced up the undeniably ’80s Reebok Alien Stomper in the cinematic space odyssey. In the four decades since the sneaker was first seen on the silver screen, it has become a sneaker relic that is now available to the masses. Reebok first released the shoe in high and mid iterations in 2016. An updated version was released earlier this year in celebration of the film’s 40th anniversary.
There was a moment in the early ’90s when basketball found its greatest influence outside of the professional court. Playgrounds were a breeding ground for new talent, exciting tournaments and sneaker sightings that you wouldn’t find on the NBA hardwood. Reebok’s 1991 Blacktop Battleground sneaker was their answer to the emergence of streetball. It came in multiple variations featuring Reebok’s innovative Hexalite cushioning system. The sneaker was later re-released in 2014.
When Adidas made its bold proclamation in 2015 that its Ultra Boost was the greatest running sneaker of all time, they were actually taking a page from Reebok’s playbook. Reebok did the same thing in 1997, claiming that the newly released Reebok DMX Run 10 was “the greatest running shoe in the world.” It was the first silhouette to use the brand’s proprietary DMX moving air technology, built to enhance cushioning, support and stability.
Originally released in 1990, the Reebok Ventilator is one of the brand’s most celebrated runners. It is a technological whiz with its ability to amplify airflow through ventilated panels. In 1991, Reebok followed with an A1 successor: the Ventilator Supreme. Following its ubiquity in the ‘90s, the Ventilator saw a renaissance in the mid-2000s. The shoe became somewhat of a collaborators’ dream, as pairs with BAPE, Bodega, Kendrick Lamar, Cam’ron and others all positioned the Ventilator as a prominent fixture in modern-day culture and style.
Reebok’s Kamikaze II in 1995 was a game changer. Part of the Reebok Mobius collection with its bold and disruptive zigzag design, the shoe needed to embody the essence of NBA star Shawn Kemp, who wore the shoe as a signature style. Kemp’s run in the Kamikaze was highlighted by rim-rattling dunks, All-Star selections and, at the height of the shoe’s success, an NBA Finals appearance in 1996.
And although Kemp largely laced up the Reebok Optix in those Finals, he’ll forever be linked to the Kamikaze. The rapper Future, a current Reebok brand endorser, took part in a collaborative sneaker that was a modern hybrid of the Kamikaze II and the InstaPump Fury.
Allen Iverson’s impact on Reebok’s cultural impact can’t be understated. His signature collection is the company’s best, both critically and commercially. In 2000, the Answer IV was perfectly timed and touted as his best shoe since his debut offering in 1996. Iverson had his best professional season in the shoe, winning his MVP trophy while carrying his team to the 2001 NBA Finals. Moreover, Iverson was wearing the Answer IV when he famously stepped over Tyronn Lue in Game 1 of those finals. Iverson was the most daring and resistant force in the NBA. Reebok, at that time, even if only by proximity, was too.
Although other ’80s gems like the Reebok Commitment homed in on nostalgia, few did it better than the basketball-inspired BB4600. Accompanied by the BB5600 and BB6600 in 1986, the BB4600 was unique in living off the hardwood and finding a place amongst metalheads. It was a band nerd’s shoe, often worn with stonewashed jeans and a fierce mullet.
If kids were gathered around the back of a convenience store passing around loosies while ditching class, you can bet they were wearing the BB4600. For whatever reason, the mid-cut style was a rebel’s shoe that let you tuck your jeans into its gaping foot opening.
Taking creative cues from the women’s-focused Reebok Freestyle, the Ex-O-Fit was a masculine take on an everyday workout shoe. It was 1983 and women’s aerobics was still very much in play. Yet, Reebok, hoping to keep step with Nike’s Cortez, needed to focus on men. So the company created the single-strap Ex-O-Fit and the Ex-O-Fit Plus.
Sandwiched between the Newport Classic in 1982 and the Classic Leather in 1983, the Ex-O-Fit was a bridge to men’s lifestyle and fitness. In recent years, the Ex-O-Fit has been produced in collaboration with Opening Ceremony, Stranger Things and the Ghostbusters franchise.
Entering the 1991 NBA Slam Dunk Contest, Dee Brown wasn’t expected to win. It was generally thought that Shawn Kemp would take home the crown after another Reebok athlete (Dominique Wilkins) had won it in 1990. But Brown had something special up his sleeve and on his feet. Brown was wearing a black pair of the Reebok Pump Omni Lite, which he’d “pump up” before his contest-winning “no look” dunk.
Instantly, Brown and the Pump Omni Lite became world famous. Reebok took out a full-page ad in USA Today the following Monday, showing Brown soaring through the air with his arm covering his eyes and wearing the now-iconic Reebok Pump Omni Lite. The shoe was re-released as a retro in 2017.
After the towering success of the Reebok Question in 1996, it was going to be tough to follow such a shining achievement. Reebok didn’t quite top the Question with Allen Iverson’s Answer in 1997, but they maintained their footing with this broader shoe that was loaded with tech. Highlighted by a hidden lacing system and DMX cushioning stability, the Reebok Answer also made great use of the brand’s Series 2000 midsole tooling.
Like the VTS trainer, Cougar 81 and Shadow III, the Reebok Aztec was meant to serve distance runners. It was a marathon shoe that was light enough to help improve speed while being durable enough to withstand daunting miles. Originally released in 1979, the Aztec was once one of the most advanced running sneakers around. Much of this was centered around its dual-density midsole, a carbon rubber heel stabilizer and the shoe’s Poron-cushioned insoles. Reebok re-released the Aztec in 2015.
Like many sneakers in the Reebok archive, the Reebok Club C fared far better in Europe than in the U.S. market. That stronghold overseas may have been dominant in the mid-’80s, but the minimalist tennis shoe has since found its footing in the states. Much of the shoe’s modern success can be credited to Kanye West, who looked to the classic court sneaker for his Adidas Yeezy Powerphase Calabasas, largely derivative of the Club C.
When you look at the cut lines, slopped forefoot and positioning of the Reebok branding, it’s clear that the Workout Plus has inspired sneaker culture on a very large scale. But even with its transcendent design, nothing had more of an impact on the globalization of the Workout Plus than the city of New Orleans. Back in the late ’90s when Cash Money Records was beginning to make its impact on hip-hop, Lil Wayne and other members of the four-man Hot Boys crew were often wearing the Workout Plus.
In the Crescent City, the shoe was nicknamed the “Soljas” and was ubiquitous throughout the city’s 17 wards and the French Quarter. Reebok’s global product manager James Hardaway became aware of their importance in New Orleans around 1999 and smartly outfitted Juvenile and his label mates for the rapper’s “I Got That Fire” video. The marketing move proved to be genius, as the “Soljas” craze expanded beyond the South. In fact, the shoe is now more often referred to as the “Solja” as opposed to the Workout.
In a time when luxury brand collaborations are widely produced, one might mistakenly think that it has always been this way. It hasn’t. Reebok, a pioneering force in such partnerships, joined with Chanel in 2001 to collaborate on the InstaPump Fury. At the time, this was not the norm. Debuting on Chanel’s spring 2001 runway, the predominantly black sneakers featured interlocking C’s at the heel of the avant-garde design. It wasn’t the first and wasn’t the last InstaPump Fury design, but it does sit largely at the center of the shoe’s importance. Like the Club C, which found success in Europe, the InstaPump reigned in China. In fact, it still does, while maintaining its place in the U.S.
Shaquille O’Neal’s larger-than-life persona is equally monumental for Reebok’s brand history. The dominant Hall of Fame basketball player, actor, rapper, investor and sports analyst predated Allen Iverson as Reebok’s cornerstone athlete. O’Neal entered the NBA when Michael Jordan was still its biggest star. But O’Neal was different. He was fresh, he was fun and his talent was undeniable.
In 1992, Reebok released the Shaq Attaq to immediate fanfare. At many retailers, they displayed O’Neal’s size 22 sneaker to generate buzz for his first signature shoe. O’Neal’s moves on the court also helped, as he took home the Rookie of the Year honors during the 1992 to ’93 NBA season. O’Neal would have several sneakers with Reebok during his on-again, off-again tenure with the brand. The Reebok Shaq Attaq received the retro treatment in 2013 and again in 2017 for the sneaker’s 25th anniversary.
What makes every sneaker brand special is the efforts to produce proprietary technology. Over the years, Reebok has had plenty, but few meant more than the introduction of Pump technology in 1989. A year prior, Daniel Schettino partnered with an industrial design firm to create inflatable chambers that “pump up” to personalize the fit of a shoe. The marketing for the Pump series was masterful. Reebok rolled out the shoe with billboards, magazine ads and players like Dominique Wilkins starring in a commercial. The Reebok Pump also famously appeared in Juice, a seminal coming of age film starring Omar Epps and Tupac Shakur. Today, there are more than 30 iterations of Reebok Pump sneakers.
While Jane Fonda VHS workout tapes spawned a billion-dollar industry, the Los Angeles–based actress was often seen wearing the Reebok Freestyle. Actress Cybill Shepherd even wore a pair of Freestyles on the red carpet, donning a vibrant, salmon-colored pair to the 1985 Emmy Awards. Produced in high- and low-top form, the straightforward design featured stretch glove leather paired with a nylon backing and cozy terry cloth liner.
Health, fitness and variations of cross-training wellness begin to sweep the country in the early ’80s, and Reebok was at the front of this movement, beating sales from Nike and Adidas by a vast margin. Although the Freestyle was birthed as a women’s sneaker, it plays an exceptionally large role in universal sneaker culture. Would Reebok even be what it is today without the Freestyle boom in the ’80s?
While other companies (including Nike) had plans to offer Allen Iverson his own signature sneaker following his year at Georgetown University and entering as the first overall pick in the 1996 NBA draft, Reebok offered the dual-sport high school star from Virginia a deal he couldn’t turn down. As a result, Iverson began his career in his debut signature shoe—the Reebok Question. It was unheard of that a rookie would take the court for the first time in his own sneaker. But what was far more impressive was just how good the Reebok Question was. The design seemed made for Iverson, who, at Georgetown, had an affinity for the Air Jordan 11 “Concord.”
Yet nothing compared to how well the Question performed and how great AI looked in them. The Question didn’t take flight at retailers immediately, but as Iverson’s rookie season soldiered on, sales began to skyrocket. Retailers began selling out and calling for more pairs every week. Everything aligned perfectly for the Question to thrive. Iverson famously hit Michael Jordan with his killer crossover, won Rookie of the Year and was growing more popular in youth culture than anyone in the NBA, Jordan included.
When you take in all that Reebok has achieved over the past 60 years, the company somehow found ways to take risks and make them seem like a sure thing. In 1983, the introduction of the Classic Leather was a calculated step away from what had been working for them. The shoe was a dive into the unknown. It was a casual sneaker that favored style over performance.
It wasn’t meant for the track, tennis court or even for cross-training. Sneakers, at this point, only succeeded if they were tied to a sport (or two). However, this leap of faith was grounded in a formula that had worked in the not-so-distant past. Reebok took elements from the Freestyle to ensure that the Classic Leather was extremely comfortable. Its premium leather build almost mocked its competitors, which still produced in canvas and heavier suede. The Classic Leather was a clever solution to a problem that most brands didn’t even know they had. Reebok led the race.