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Style What To Buy

Top 15 Supreme Box Logos of All Time

Supreme is one of the most iconic streetwear brands in the world. Created in 1994 by James Jebbia, the company took an entirely new approach to streetwear culture and paved a new path for those behind to follow. Based out of New York City, the brand’s focus is on youth, hip-hop, and skateboard culture. At first, they started off selling their products out of a store on Lafayette Street in Manhattan. Supreme produced clothes, accessories, and skateboards—the team was formed around a core group of skaters. 

Known for its simple logo, a red rectangle with white font, the brand has grown into a booming business. Supreme releases their collections during what they call seasons, Fall/Winter and Spring/Summer; each season is 20 weeks long. Over the last 25 plus years, Supreme has grown into a streetwear powerhouse. A unique element of Supreme’s brand is that they have always released a limited supply of their products. The founder’s idea was: “we don’t want to get stuck with stuff nobody wants”. With the low supply and high demand it created a secondary market for items. When an item was extremely popular and sold out instantly, it could cause prices on the aftermarket to be marked up much higher than the retail price. Currently, Supreme has 13 store locations and an online shop where they release items every Thursday at 11am EST. Most of the time when Supreme opens a store, they release a Box Logo t-shirt or sweatshirt in celebration. A Box Logo is the most classic Supreme design, a simple rectangle with the iconic Supreme font across it.

Supreme New York

In this article we will be going over the top 15 Supreme Box Logos:

1) Supreme Grid Box Logo (Tokyo Daikanyama Store Opening)
Supreme New York

In 1998, Supreme opened their second location in Daikanyama, Japan. Supreme had always had a huge demand from Japanese tourists. James Jebbia noticed the extreme need to fulfill the demand in Japan and decided to open a store there! During the grand opening, they released a Grid Box Logo T-shirt. This shirt currently resells for $4,700+ in mint condition on sites like Grailed.

shop now on grailed
https://www.grailed.com/shop/OAa0XxQp8g
2) Supreme “Burberry” Box Logo 
Supreme New York

Released in 1997 as a promo tee, Supreme completely ripped off Burberry’s logo—without hesitation. This was an extremely limited release that had massive demand. It showed that Supreme was living on the edge and was appreciated by their customers. This Box Logo currently resells for around $900 on Grailed.

shop now on grailed
https://www.grailed.com/shop/oGfSYrguaA
3) Hebrew Box Logo (Los Angeles Store Opening)
Supreme New York

Supreme opened their second store in the United States in 2004. The location: Fairfax Ave in Los Angeles, California. This was monumental for Supreme. For one, the store was almost double the size and it featured an indoor skate bowl—crazy, right? In celebration of another store and the expansion of the brand, they released this Box Logo, which says Supreme in Hebrew. The Box Logo currently resells for $1,900+ on Grailed.

shop now on grailed
https://www.grailed.com/shop/f10SLelRwg
4) Supreme Damien Hurst Box Logo
Supreme New York

Released in 2009, Supreme collaborated with British artist Damien Hurst on a collection that features skateboards and this Box Logo Tee. It was an extremely successful release and foreshadowed the success of both of these brands. The Box Logo T-Shirt currently resells for around $500 on Grailed.

show now on grailed
https://www.grailed.com/shop/JniYz8lFYQ
5) Supreme Union Jack Box Logo (London Store Opening)
Supreme New York

In September 2011, Supreme launched its first store in Europe. This Box Logo was released as a celebration of the grand opening. It resembles the UK flag in many ways, making it highly sought after. At the time of this article the Box Logo resells for ~$500 on Grailed.

show now on grailed
https://www.grailed.com/shop/_04556king
6) Supreme Black Box Logo (Paris Store Opening)
Supreme New York

In March of 2016, Supreme launched its second storefront in Europe, this time in Paris. This box logo was released at the grand opening. The simple design is loved by many with “Bonjour Madame” on the back. This tee currently resells for $400 in near new condition on Grailed

show now on grailed
https://www.grailed.com/shop/cqqAjOZ3gQ
7) Supreme x Takashi Murakami Box Logo
Supreme New York

Released in April of 2020, Supreme tapped in with Takashi Murakami to create a box logo tee to help raise funds for COVID-19 relief. This tee dropped online only and sold out instantly. It raised over $1 million dollars for the relief fund. It also made resellers a pretty penny as this box logo that retailed for $60 currently resells for ~$300 on StockX.

show now on stockx
https://stockx.com/supreme-covid-19-relief-box-logo-tee-white
8) Supreme Milan Box Logo (Milan, Italy Store Opening)
Supreme New York

This iteration was released in May of 2021 at Supreme’s newest store opening in Milan. This Tee was in celebration of Supreme opening their 14th store. It features Leonardo Da Vinci’s “Last Supper” artwork with Supreme branding on top. It retailed for $48 and currently resells for ~$400 on StockX.  

show now on stockx
https://stockx.com/supreme-milan-box-logo-tee-white
9) Supreme Brooklyn Box Logo (Brooklyn Store Opening)
Supreme New York

Released in October of 2017, Supreme dropped this Box Logo in honor of the Brooklyn grand opening—the second store they opened in New York. The tee retailed for $54 and currently resells for ~$350 via StockX

show now on stockx
https://stockx.com/supreme-brooklyn-box-logo-tee-white
10) Supreme x New York Yankees Box Logo
Supreme New York

Released in the summer of 2015, Supreme collaborated with the New York Yankees to pump out this classic tee. This was a sought after tee as many New Yorkers are fans of the Yankees. This tee retailed for $44 and currently resells via StockX for ~$500. 

show now on stockx
https://stockx.com/supreme-new-york-yankees-box-logo-tee-white
11) Supreme “Coca Cola” Box Logo
Supreme New York

This edition was released in 1997 during an era when Supreme was still lowkey, giving them the ability to rip larger brands logos and put the Supreme twist on it. They decided to create Enjoy Supreme—based on Coca Cola’s signature tagline. This is a classic design and highly sought after. If you can even find one of these, it will cost you a pretty penny. There is one for sale in very worn condition for $700 on Grailed.

show now on grailed
https://www.grailed.com/shop/mGq_nBSdmQ
12) Supreme x Louis Vuitton Box Logo
Supreme New York

Supreme is known for pushing boundaries and going the extra mile. This is a prime example. In June 2017, Supreme released an official collaboration with Louis Vuitton. This Box Logo T-Shirt was one of the most sought after items from the collection. Retailing for $475 in pop up stores across Sydney, Seoul, Tokyo, Beijing, Paris, London, Miami, and LA, this t-shirt currently resells for ~$1,500 on StockX.

shop now on stockx
https://stockx.com/supreme-x-louis-vuitton-box-logo-tee-white

 

13) Supreme “Gucci” Box Logo
Supreme New York

Released in the year 2000, Supreme released a green and red box logo, which resembles the designer Gucci’s logo. This is an extremely rare tee and highly coveted. This is an example of another blatant rip from Supreme; that’s how they roll and their customers adore it. If you are looking for one of these, you can find them for $900+ on Grailed.

shop now on grailed
https://www.grailed.com/shop/j6FX1jFLtA
14) Supreme 9/11 Box Logo
Supreme New York

Supreme honored all of the victims and survivors by creating a memorable 9/11 Box Logo Tee. The design was the Red White and Blue flag of the United States of America. On the back were the words: “New York, home of the bravest.” This piece is one of the most important and iconic in Supreme history. The current market value is around $300 in worn condition. There are a few for sale here

shop now on grailed
https://www.grailed.com/shop/xZ6_8WCyTg
15) Supreme x Swarovski (25th Anniversary) Box Logo
Supreme New York

April 2019 marked 25 years since Supreme was founded. To honor that, Supreme released a special edition of their iconic box logo tee, featuring a box logo made of Swarovski Crystals. The tees retail for $398 and currently sell for around $500 on StockX.

shop now on stockx
https://stockx.com/supreme-swarovski-box-logo-tee-white

We hope you enjoyed this article. Please feel free to let us know your thoughts on the list.

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Style What To Buy

The 12 Best French Streetwear Brands To Date

It’s no surprise that France is widely recognized as the fashion hub of the world. Mega fashion houses across the country are constantly evolving to keep up with the ever-changing urban style. Today’s prominent surf skate culture has been adopted by both new and old labels, all of which drastically transform the French streetwear industry. Brands like Pigalle, Agnes B, and Veja have gained attention from style icons across the country through their collaborations, collections, and big debuts. As we’ve seen the prominence streetwear has accumulated, we’ve taken it upon ourselves to give you a rundown on the best French streetwear brands for you to wear.

1. Poyz & Pirlz

What first began with a printed t-shirt and a 90’s inspired slogan quickly expanded to a wide range of clothing and accessories. Poyz & Pritz has been viewed as a streetwear brand from the start. Their lookbook of apparel was first inspired by Parisian culture. Still, throughout their growth, they have been referenced with a French origin as they continue to collaborate with various French artists—the brand ties in music, style, and urban influences throughout its collections. 

2. Pigalle

The essence of Pigalle encompasses all things local business as stated in their mission that they focus on honoring their community while staying true to themselves. The neighborhood-grown French streetwear brand was dubbed after a former red-light district in Paris. Since its start, the brand has expanded its presence in the fashion world through its work with well-known brands like Nike and Converse. 

3. Agnes B

As we laid eyes on Agnes B., we quickly realized that this is way more than a brand. It is a fashion house, an art gallery, and a music lover’s dream combined. Agnes B. founded the brand on all things she loves, which is reflected through the diverse and cultural quality of the company’s history. In 1973, Agnes B. began her journey as a fashion icon, opening her first shop in an old butcher’s store located in the central market of Paris. From that point on, Agnes’s popularity skyrocketed as she created the first snap cardigan, opened a slew of stores, wrote books, worked with charities, and even started one of her own, The Tara Ocean Foundation. 

4. A.P.C

A.P.C is a French clothing brand that first gained popularity for its classic jeans. Fast forward, the brand now offers an entire men’s and women’s collection that is based on a minimalist style. Jean Touitou, creator, and Judith Touitou, artistic director of the clothing brand, focus on the stylish, casual look essential for their buyers’ day-to-day wear. Notably, “A.P.C. means Product and Creation workshop. Without production, creation remains at the idea stage. And without creation, a garment will have no soul.” To make their identity come to life, A.P.C continues to keep in sight of its roots and vision of fashion. 

5. AMI

Alexandre Mattiussi is a well-bred fashion designer who spent years immersed in fashion houses across the globe. After gaining an immense amount of experience, he decided to branch off and create his brand, AMI. The name AMI is French for a friend, which is blended into the internal workings of the brand. As it embodies “a particular type of the French capital’s nonchalance, one that is relaxed, authentic and friendly,” – shown through each apparel item designed for men and women. 

6. Club 75

When a music producer, creative designer, and stylist come together, you get the trio of a lifetime. Club 75 is the product of three friends who had taken each of their interests and combined them into a top-of-the-line clothing brand. Pedro Winter, So-Me, and Michael Doupuy are creators who teamed up “to deliver quality items aiming at what they would love to wear themselves.” The brand’s success has been proven by its collections with BornxRaised and record label, Bromance. 

7. Blvck Paris

As the name implies, Blvck Paris is a lifestyle & accessories brand that sells ‘All Black clothing. The idea is centered around “a culture shift to live life on your terms free from vanity.” The brand has created a 908k and growing community that aligns with the evolution to ‘Blvckout’ their lives to aid in the movement.
The brand has reached such a large community due to its incredible backing of creative masterminds. The Blvck Paris team hones in on the quality and design of both their visual content and merchandise. As one can see, the brand focuses heavily on its social media platforms, blog postings, and incredible collaborations. Since the launch of Blvck, they have branded a Hurucan Lamborghini, launched Rose & Champagne, and more.

8. Project X Paris (PXP)

If you are looking for a brand that aligns with the emphasis streetwear has placed on the urban lifestyle, Project x Paris (PxP) is it. The brand was launched by two French designers who found a burning desire to combine street culture and minimalism. This one-stop-shop provides men with a variety of apparel items that are influenced by the sporty-chic lifestyle. Each item is easy to wear, authentic and wearable on a range of occasions. As we know, the PxP brand embodied a unique culture, calling for collaborations with French and international high-hop artists and athletes such as Chris Brown, Post Malone, David Luiz, and more. 

9. Maison Kitsuné

Since 2002, Gildas Loaec and Masaya Kuroki have led a multi-faceted brand that has captured the Parisian lifestyle on all wavelengths. Although their apparel is key to the label’s success, it is not the only focus. The intricate brand also has a music label, Kitsune Musique, and 16 Cafe Kitsune, coffee shops placed in iconic locations worldwide. 

Inclusive to the uniqueness of the brand is the meaning behind it. Maison is French for a house, and Kitsune is Japanese for fox. Together, Maison Kitsune represents an adaptable fashion house that is characterized by an imaginary animal.

10. Kenzo

Of all the brands mentioned, this would be the one you would quickly pinpoint. Kenzo is a French label that many American’s have familiarized themselves with over the past few years. Since its inception, the clothing line has been one to celebrate nature and cultural diversity through its use of designs, vibrant color choice, and mix of prints. As the collections gained notice in the fashion world, the company took it as an opportunity to grow internally. They onboarded Portegues fashion designer Felipe Oliveira Baptista. On account of this new addition, Kenzo has flourished into a new chapter filled with creativity. 

11. Andrea Crews

Word on the street is that fashion designer Andrea Crews has made quite the impression on the fashion industry. To date, the brand has two streetwear couture lines that are labeled: The High Street & Artisanal. Each collection item is one of a kind, thanks to the innovative approach the brand uses to create apparel – upcycling. This is an environmental conservation technique that pieces together discarded materials to design an item of higher quality. In the case of Crews, the act of upcycling adds the perfect touch to the mix of strong prints and the uniqueness of each item.

12. Harmony

To be one is literally & physically what the brand, Harmony embodies. David Obadia, the founder of Harmony, built the company off valuable pillars and firm ambitions. As the team grew, it soon became apparent that the internal workings of the brand played a significant factor in the label’s success. Focusing on the everyday consumer are the brand’s designers who pay attention to the detail of the cutting edge apparel. Each item is made out of the most delicate fabrics to produce the simple essentials. 

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Entrepreneurs Grind

How to Start a T-Shirt Business: A Step-By-Step Guide

So you’re thinking of a master plan…and that master plan includes starting a t-shirt business.

Whether you’ve always wanted to sell t-shirts or you think this would be a smoother transition to a full-blown fashion brand, you’re in for a lot of work, which shouldn’t stop a budding entrepreneur like yourself! We’ve outlined the steps below to give you a roadmap of your retail journey.

“A big business starts small” – Richard Branson”

1. Determine your WHY
Getty Images

Before you start mocking up t-shirts (seriously, before you even try to doodle your first design), I recommend you have a very clear WHY.  Starting a t-shirt business and running a successful t-shirt business are two very different things.  Do you have the time? The energy? The money?  A budding business will require all of these things.  If you’re looking for a hobby or a side hustle that will make you rich, this is the wrong route to take.  Having a passion for what you’re doing will be the only thing that will get you through all the roadblocks and hurdles. Complex took a look at how COVID has impacted streetwear t-shirt sales, which is a must-read before you start.  It outlines the very real sales environment you’ll be entering. 

2. Determine what your end product will look like

What kind of shirts are you making? Will there be a logo, or will each of the shirts have a different design? Are you aiming to make streetwear or something more mainstream? Will the shirts be for something specific, like your band, or are you trying to show support to a political or cultural movement? Sketch out some ideas; it will be easier to execute something to your vision instead of just telling a screen printer, “It’s like…a cool whirly design on the front, and then the back will have these dots that kind of look like a signature but isn’t?”

You might not be able to draw out precisely what it’s in your head, but we’re looking to get into the general vicinity.  

3. Research the market

This is a huge industry, and it would be extraordinarily reckless of you to jump in without doing some groundwork. “The global market for the custom t-shirt printing industry is expected to eclipse $10 billion by 2025”…that means that a lot of people are doing this. Lord knows we don’t need another “I only drink on days that end with -y” type tees, but you probably have some great ideas that haven’t been done yet.  Determine the market demographic you’re going after; where do they shop? What are their interests?  What compels them? Look into how much it usually costs to run a t-shirt business; how often do they succeed? How often do they fail?

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” -Steve Jobs

Congratulations! You’re done!  NOW YOU’RE A RICH AND FAMOUS FASHION DESIGNER.

Wait.  My bad. You aren’t quite there. Time to execute your plan.

4. Create your design

If “artistic” isn’t a trait you possess, that’s fine.  I’m creative as hell, but I’m also complete trash at time management.  No one’s perfect. What can you do?  Hire a designer.

There are numerous sites that help you find a designer for hire, but here are a few to start you off: 


Upwork – browse through tons of designers that list prices and skillsets; you can see how many jobs they’ve done and read reviews

99 Designs

99 Designs – see galleries of top-rated freelance t-shirt designers; you can also request a quote.

DesignCrowd

DesignCrowd – This site boasts over 17,000 designers from all around the world; it even lists how much they’ve made through the site so far.

T-Shirt Factory

If you don’t have an idea already in mind or think you’ll “know it when you see it,” many sites let you buy their clip or vector art. 

T-Shirt Factory – Tons of options in different styles and even creates a quick mock-up for you to view the final product.

Creative Market

Creative Market – A great resource for images and fonts, but also with Shopify themes to help you set up your e-commerce site.

5. Finalize the details

You now know what your shirt is going to look like, but you also need to consider the feel and fit. It’s also essential to decide on whether you’re going to screen print your design or have it stitched on, what color and material the shirts will be, and what sizes you want the shirt to run in. You might want to do a lot of things at this point (all the colors! All the materials! All the sizes!), but everything costs money.  Prioritize the things that are most important to you.  Once you start selling your shirts, you can use the funds to expand into different colorways and styles. Websites like BulkApparel, Deal Rack, and Jiffy Shirts are a few options to order in bulk, and all have relatively low prices.

If you aren’t sure what type of printing process to use, Place It created this really informative infographic to help you determine what procedure is best for you.

PlaceIt

You planned, you executed, and now you need to sell.

“Ninety percent of selling is conviction and 10 percent is persuasion.” – Shiv Khera

6. Open Up Shop
Getty Images

The best thing about the current retail space is that there are so many ways to set up shop, with the most popular being brick-and-mortar and starting an e-commerce business.  Each route offers its difficulties and benefits; you’ll have to do more research to find what fits for your brand, but here’s a topline view:

Brick-and-Mortar

PROS: A physical presence adds to a brand’s legitimacy, the location can introduce new customers to your brand, and there are more opportunities to provide excellent customer service and unique customer experience.

CONS: High startup costs from working with a major retailer, might need to invest in costly programs to create purchase orders and meet minimum quantity requirements.

Even in 2020, as most shoppers are moving away from physical locations and pursuing online businesses,  there is some appeal to having your shirts in a brick-and-mortar store. If you want to work with more prominent retailers, you will have to invest more money in your product. 

You’ll want to make sure your product looks as professional as possible, from printing hang tags to sending out your product in polybags and the correct packaging.  You will also need to create a line sheet that lists out all your products, pictures, the cost, and the suggested retail. 

Then comes pitching your product: Some people find success at trade shows, while others research retailers’ buyers and email them through LinkedIn.

In my former life, I was a buyer, and the success rate of this didn’t always depend on how great the product was; if I didn’t think it targeted a new demographic or fulfilled a white space, then I knew it wasn’t for me. I say that to advise you to proceed with caution. Know that once you get your items into a store, the costs don’t stop. You might need to sign up for the same systems the retailer does to transmit purchase orders (POs), and there’s a possibility you will have to pay for any markdowns or any promotions the retailer may run. 

Digital Space

PROS: You handle all aspects of your brand from updating your site to cultivating your brand DNA, anyone with access to the internet can become a customer, and lower costs.

CONS: You handle all aspects of your brand from updating your site to cultivating your brand DNA, difficult to garner customers when no one knows who you are.

Brands were turning towards e-commerce for the past few years, but COVID confirmed the importance of having a digital footprint.  As stores shut down and many employees were let go, many companies found that their COM sales were still growing. As NRF reported that overall retail sales were down 21.6% from April 2019 to April 2020, COM sales were up 21.2%.

Having a COM business isn’t notably easier.  You will need to create a website that is intuitive and lets customers shop easily.  Prices should easily be found, and all products should have high-resolution images of the front and back, as well as all the sizes and colors the shirt is available in. Use resources like Google Analytics to do a temperature check on your site after a few months. You’ll need to know how you’re doing in key metrics like sales rate, conversion, and add to cart prices. 

7. Promote your brand

No one can buy your shirts if they don’t know about them. After identifying your target demographic, you should have a better idea of where to start marketing. You don’t have to create a social media account on every platform. Instagram, Twitter, Facebook, Pinterest, and YouTube might be the go to’s, but it’s better to do a few accounts well than have a subpar presence everywhere. You don’t need a Tik-Tok to create a dance challenge when your primary demographic is 40-55-year-old women. Reaching out to influencers is also an excellent way to spread the word about your business.  Find influencers that align with your brand DNA; your offer to partner together should be something that also benefits them. People prefer to buy from brands that they feel a personal connection to, add a blog tab to your site and create content that feels authentic to who you are.

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Leaders Style

Inside Tyler, The Creator’s Intriguing Style Evolution

When I was growing up, I was fortunate enough to watch Tyler, The Creator grow from a rebellious teen that was making outrageous music to a Grammy Award winner. While I enjoy his music, what really grabbed my attention was his style. It’s no secret that Tyler has been setting trends ever since his first televised appearance on the Late Night Show with Jimmy Fallon. The Supreme box logo hoodie would go on to become a wardrobe staple—and one of the most desirable pieces in streetwear. But this wouldn’t be the only mark Tyler would leave on the fashion world.

Tyler, The Creator’s Style Come Up

During his come-up as an artist, Tyler rocked bold colors paired with doodled Vans Old Skools. Patterns were a staple in his wardrobe: Whether it was polka dots, checks or stripes, he would wear it. The multi-media artist isn’t afraid to express himself, and his style shows that. What I love about him is that he dresses for no one but himself.

Frazer Harrison/Getty Images

The Golf Wang Phase

Later on, the artist started venturing more into fashion by introducing his own brand label, Golf Wang. The company became a lifestyle to his hardcore fans, which allowed them to dress like Tyler. There was a period where Tyler was a real poster boy for Golf Wang, and knowing what kind of effect he had on his fans helped him grow the brand to what it is today. To this day, you can still spot him wearing Golf Wang, his staple “G” logo hat never leaves his side, and he always wearing in one-of-one pieces that don’t get a public release.

Golf Wang
Golf Wang Fall/Winter ‘14 Lookbook

Post ‘Flower Boy’

Fast forward to 2018, and Tyler shows a different side of himself. After the success of his album Flower Boy, it felt like he evolved overnight into a more mature figure that would pivot from extremely loud colors and patterns to a more sophisticated yet fresh streetwear look. More elevated footwear paired with cropped pants would become a staple look for Tyler and naturally would become one of the most popular style choices across his fanbase.

Tyler, The Creator from his song ‘What The Fuck Right Now’

I know they see me. Pants got a flood, lil’ bit Katrina. Oh, you wearing Vans and Supreme this season? Stop lying to yourself, me the reason.

Tyler didn’t make any media appearances until he announced his newest project, IGOR. Once published, Tyler was ready to come out of the shadows and do his press run for the album. I was thrilled to see how his style had shifted. Seeing him go from loud T-shirts and wild patterns to tailored blazers and sweater vests signaled that Tyler had reached a different level. Don’t get me wrong, he still keeps it casual by pairing polo shirts with sneakers, but the way he was executing these looks were still more mature than anything we’ve seen from him before.

Donato Sardella/Getty Images for Dior

Nothing lasts forever, and in the current stage of streetwear’s popularity in the mainstream media, we are bound to see a shift. Sneaker culture is shifting towards more formal footwear like loafers, hoodies are traded for blazers and wearing suits is cool again. Seeing Tyler follow this progression just solidifies that this shift is really happening, and I am here for it.

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Style What To Buy

3 Trends to Try from Virgil Abloh’s Latest Louis Vuitton Collection

Virgil Abloh’s legacy is officially cemented as the bridge between the haughty world of luxury and the streetwear squad—helmed by Kanye West—that has made sneakers the new coveted item. This season, the Louis Vuitton Men’s Fall/Winter 2020 show in Paris, France did not disappoint, flexing Abloh’s skills as the brand’s creative director.

At the Jardin des Tuileries, the dreamy show, backdropped by Dalí-esque clouds and dotted with hyperbolic sewing instruments like a spool of thread, seamstress’ scissors, a paint brush, a golden key and an oversized wooden mallet that some prized guests called their seat, the show felt like a piece of modern installation art.

We’ve diseccted the fashion and present three trends that are worth trying. While outlandish, perhaps even campy, they encapsulate the shift in luxury menswear that the streetwear giants have enforced. Take a look and let us know if you’d incorporate one of these into your wardrobe.

1. Magenta Pink
Pascal Le Segretain/Getty Images
Pascal Le Segretain/Getty Images

Magenta pink takes the spotlight from last year’s slime green. Expect to see this saturated hue in head-to-toe red carpet fits as well as dotted across diffusion accessory lines for seasons to come. The bold color is apt throughout Abloh’s collection, as the contrasting punch the dreamy cloud print and abstract background the collection needed.

How to try it: Tight-fitting knits, winter accessories like gloves and hats, full suits and workwear. 

2. Ruffles
Pascal Le Segretain/Getty Images
Pascal Le Segretain/Getty Images

When ruffles are done right, they’re magnificent. Seemingly inspired by this year’s blurring of gendered dressing lines—encapsulated by Lil Nas X, Harry Styles, Ezra Miller, Billy Porter and so many other pioneers—ruffles are now rightfully on the mainstream men’s runway. Presented in a deep navy, the trend feels contemporary and elevated. Expect to see these jackets on all the aforementioned stars as they walk the red carpet this awards season. 

How to try it: Introduce medium-sized ruffles sparingly into your wardrobe in neutral colors. A navy, white, charcoal gray or black will let the intricate silhouette shine. 

3. Cloud Print
Pascal Le Segretain/Getty Images
Pascal Le Segretain/Getty Images

Abloh’s cloud print was the star of this collection. In varying shades of sky blue, the cumulonimbus pattern is downright ethereal. By creating an environment indoors for guests to immerse themselves in the collection—versus the creative director’s takeover of Parisian city squares in the past—Abloh’s continued metaphor of time and the collection’s title, “Heaven on Earth” took center stage.

How to try it: Replace your animal print accents with a sky blue cloud print instead. It would be appropriate on footwear, accesories and T-shirts.

Categories
Leaders Style

Brkln Bloke Is the Sidewalk Streetwear Brand Making Waves

A bloke is a British slang for a man or a fellow. If you’ve lived in Brooklyn in the past ten years or so, you’ve probably seen or run into the Brkln Bloke himself. His real name is Wayne Fortune, and he is the man behind one of New York City’s most unique streetwear brands. 

Fortune hails from London, where his entrepreneurial spirit was born out of a love for performance and dance. He earned his first check at 13 by dancing for Adidas and immediately spent it on Jordans, which he enjoyed on the walk home from the store—until his mother made him return them because of their absurd price tag. 

Brkln Bloke has built its brand presence through a series of pop-up stores around New York and has become well known its disruptive street pop-up concept in multiple Brooklyn locations. Fortune creates an engaging and compelling boutique shopping experience that stands alone in this format. His raw hustle and “ground-up” style of connecting with consumers has embedded the Brkln Bloke brand as next in the minds of customers, locally and globally.

Fortune is one of those guys who naturally exudes a balance of self-confidence and humility that draws you in. His clothes, brand and the decisions he makes about where and when you see him embodies this aura. 

The designer and founder has lived in Brooklyn for a decade and has resided in many different neighborhoods but now calls an apartment within walking distance of Prospect Park in Prospect Leffert Gardens home. We tracked Fortune down on the streets and asked him our most pressing questions.

Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

ONE37pm: You’ve lived in the states for a while now, what was growing up across the pond like?

Wayne Fortune: Growing up, hip-hop culture was everything. If I had any extra cash, I was buying the latest Big Daddy Kane album or trying to get my hands on some Jordans. Hip-hop culture was so expressive with colors—graffiti on the jeans. It’s certainly changed a lot, but the ability for customization is always something I understood.

You were living in Atlanta before New York. What made you move north?


Fortune: It took me three tries to live in New York before I found the right rhythm. In order to get that, you have to understand your community and feel the energy of the people. I was looking at the cultural evolution of Brooklyn, thinking, “Where is this going to go?” But in Atlanta, I spent a ton of time on Peter Street. You’d be in the studio and Nas would be right there, Young Jeezy is over there and the manager is in the car listening to new music. You can actually feel and touch people. I always wanted to maneuver in a way that was through genuine connections, because I believe you can move quicker and smarter that way. I used that energy and took it to Brooklyn.

Sarah Jacobs/ONE37pm
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Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

How did you come up with the name BRKLN Bloke?

Fortune: I always liked Bloke because it’s an old British slang and it’s inclusive. It’s a love for your fellow man, speak-to-everybody type of vibe. I wanted to offer a modern statement. I had the chance to live in multiple places in Brooklyn and really connect and touch the people in different neighborhoods and communities.

What was the inspiration behind starting your own clothing brand?

Fortune: Growing up, I always wanted to dress clean. My mates and I were always competing to one-up each other. Eventually, we graduated to a real clean and simple look—that became the identity. That’s what success meant: where you got to a point where you didn’t have to pay so much attention to all the accessories of what you’re wearing you just simplified it. That’s the background for Brkln Bloke aesthetic and how I found my lane—just trying to be myself and what I thought brought cultures together.

What makes Brkln Bloke different from other streetwear brands?


Fortune: I really built the brand about the people, and I only want to showcase the people. That’s been my approach to everything that I’ve done. I’m from a time period where your uniqueness was everything. Everything I do at Brkln Bloke is more of a classic and sustainable look. The brand should represent the people, that’s who I’m doing it for. I’m doing it for the idea of culture, creativity and community.

Wayne Fortune of Brklyn Bloke

I’m doing it for the idea of culture, creativity and community.

Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

How competitive is the New York City streetwear market?

Fortune: Unbelievably, stupidly competitive. I’m not an exclusive brand or a trendy brand. I don’t want customers lining up around the bloody building—my environment is all about something much more approachable and meaningful connection. My goal is to sustain that throughout the brand’s lifespan. I don’t want to compete with the Supremes of the world. The only way I can describe it is a classic and sustainable style.

What is your morning routine?

Fortune: I am up between 5 to 6 a.m., and I read or listen to an audiobook right away. I read a page a day of the author Og Mandino. After that, it’s going to be black coffee followed by a minimum 5K run outside. I get really focused on the run; I need that runner’s high. There’s just something I get out of running that I need. Then it’s off to work to do what I got to do.


What do you do to relax?

Fortune: To be an entrepreneur or a person that is driven by their passion is to live in a state of anxiety. Your mind is always triggered by something, especially if you’re doing it for yourself. So for me, it’s running—that is what allows me to keep me being Wayne and keeps me being able to do what I do.

What’re you listening to right now?

Fortune: Freddie Gibbs, Bandana; Dave East, Survival.

What advice would you give a future entrepreneur looking to get involved in streetwear?

Fortune: Try not to rush and try to soak up as much of the process as possible. Even guys that are technically ahead of me are making mistakes I would never make. Get one idea going and see if you can sell it 1,000 times. Then you know you’re in business. Once you have the product, all you should think about is positioning. I’ve only met people by being visible.

Where can someone find you?


Fortune: I’m currently in Williamsburg on Bedford Street and North 7th. You can find me on social media at @BrklnBloke.

Categories
Style What To Buy

Meet Eric Whiteback: TikTok’s Favorite Supreme Collector

Eric Whiteback, who’s known as the “Supreme Guy,” has amassed large amounts of Supreme apparel and rare accessories since 2011. But being a collector is just the tip of the iceberg for this extremely eloquent and focused college grad. 

Whiteback is a certified social media maestro who has over 1 million followers across different platforms. His most recent measure of success is TikTok, the new and buzzing wild, wild west of social media. He was already killing it on Instagram with hundreds of thousands of followers and off-the-charts engagement. Still, with some creativity and thoughtful editing, he transferred that same energy to TikTok. One of his most popular TikTok viral videos has soared to 40 million views and his number of followers exploded from 40,000 to 450,000 in five days. 

Intrigued by his unique social media approach, we visited the Pennsylvania native’s pad in Manhattan’s Financial District to learn more about his strategically crafted online brand and results-driven content strategy.

ONE37pm: When did you start amassing Supreme items? How many pieces would you guess that you own right now?

Eric Whiteback: I think the first time I was in a Supreme store was probably around 2011. But it was a slow rise for me. I didn’t go crazy with it right away—I started really getting into collecting around, probably, 2014. And now I probably have less than people think. I have about 150 to 200 pieces. 

How would you describe your online personality and brand?


Whiteback: I try to keep my online personality fun and lighthearted. Supreme is a brand that’s interested in being extremely gritty, very street and very, like, hard. I’ve sort of tried to juxtapose myself a little bit in that way. I want to be someone who makes Supreme fun, accessible and something that everyone can enjoy.

Sarah Jacobs/ONE37pm
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Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

You have a solid presence on Instagram. When did you migrate to TikTok, and what made you decide to get on the app?


Whiteback: I started TikTok several months ago. The first time that I got on the platform, it was still Music.ly. After reading Crushing It!, believe it or not, I got on there, and I was like, “You know what? I don’t want to be on this platform. I don’t think it makes any sense for me, but I’m going to secure my username.” So I got the Eric Whiteback username like two years ago.

I started to follow along with Gary Vaynerchuk and what he was doing and saw that he was going heavy on TikTok and that a lot of people seemed to be doing exceptionally well. I still wasn’t sold on it yet, so I wasn’t creating original content at first. About three months ago, I started posting some of my Instagram content and repurposing it for TikTok and saw success with it right away.

The first video I posted got 500,000 views. I think the second one did about 1.4 million, and I had 30,000 followers overnight. I was repurposing stuff from my other platforms. Then, I eventually decided to make the shift into actually making some edits to the content before I posted the TikTok. That’s where I saw a lot of new success. Almost overnight, I went from about 50,000 followers to a little over half a million.

Sarah Jacobs/ONE37pm
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Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

How do you approach creating content for TikTok versus Instagram?

Whiteback: TikTok is interesting because if I want to post something to Instagram that relies on the audio for context, it doesn’t always work because a lot of people on Instagram are watching videos without audio. If I’m doing something for TikTok, everyone is watching with their volume on, so I can create content that’s more reliant on sound.

Is there a particular TikTok video that launched your growth in terms of getting followers and views? 


Whiteback: There was a video of me tie-dying a Louis Vuitton Supreme box logo tee shirt that received over 40 million views. That was three times my second best piece of content ever posted on any other platform. So about three hours after posting, I saw that it has 3 million views and thought it was pretty crazy, and I was thinking, it might get 10 million views. Ultimately, I ended up getting over 40 million views. I was gaining almost a hundred followers a minute. So I went from around 40,000 followers to over 450,000 followers in five days.

Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

Eric Whiteback on his TikTok growth

I went from around 40,000 followers to over 450,000 followers in the span of five days.

Sarah Jacobs/ONE37pm
https://sarahjacobs.photoshelter.com/index

What are a few tips that you would give creators who are trying to gain traction on TikTok?


Whiteback: The biggest tip that I can give you is to consume content on TikTok. You’re going to quickly see and pick up on a lot of the trends. You’re going to see a lot of patterns. I think that’s the best way to figure out what content is going to play well on the platform.

Next, know that production value is not extremely important on TikTok. It’s almost inversely important: It’s better to create content that’s low production quality. TikTok has this sort of barrier to entry in creating TikToks; it needs to feel intimate. I think that people need to sacrifice their production quality.

Thirdly, if you’re a business trying to do TikTok, I think that you need to find a team of people—or even just one person—that you trust, and give them complete control. TikTok is a world that moves extremely fast. So if a new trend pops up, you need to have someone on your team that can create content very quickly and post promptly. I think a lot of businesses tend to get in trouble when they’re so big and so cumbersome that it takes so long for them to move—they aren’t able to create content quickly to be successful.

Categories
Style What To Buy

How Japanese Cartoons Have Influenced Streetwear Brands

With the advent of streaming services, channel surfing has become a lost art form. Children stuck at home on sick days or before bedtime don’t scan the airwaves looking for stimulation, as they’re now privy to endless on-demand content of any genre or style. Although the plethora of choices available at a moment’s notice is certainly an embarrassment of riches, there was something magical about the discovery of a new, unexpected television show—stumbled upon in moments of bored desperation.

Back in the early ’00s, Cartoon Network began broadcasting Japanese animation in the Toonami scheduling block and airing adult-oriented cartoons during the late-night [adult swim] block, providing a sharp contrast to the usual colorful kids’ media. These series were often darkly apocalyptic, deeply surreal or comically hypersexual. While we’ve come to expect certain kinds of highbrow twists on the small screen in the current Golden Age of prestige TV, this kind of cerebral entertainment was somewhat unheard of at the time, especially when packaged as hand-drawn artworks.

[adult swim] and Toonami were how many Americans discovered the existence of anime—the genuinely bizarre aesthetics of post-modern Japanese cinema were suddenly shown to teens and tweens acting as their first exposure to avant-gardism. While some shows were silly adventure capers with motifs of existential woe (like Cowboy Bebop, Trigun, Inuyasha and Big O), others explored Y2K-era fears of technology and the emergence of cyberspace (like Paranoia Agent, Serial Experiments Lain, Neon Genesis Evangelion, FLCL and Ghost in the Shell). The artistic statements behind these works were far more dense and inaccessible than American sci-fi at the time—the latter favored big-budget special effects and celebrity name power over intellectual exploration.

Entire subcultures began forming around young people obsessed with Japanese media, sometimes called otakus (taken from a quite derogatory Japanese term for perverted nerds)—or, more recently, called weeaboos. Because more obscure and hardcore content wasn’t available on TV, communities began to form and share their wares, not so dissimilar from the tape traders of pro wrestling culture.

“At the time it felt niche—it was a secret that made you feel seen,” said Katie Rose Leon, who runs the Ballin’ Out SUPER podcast that covers nostalgic anime faves from a distinctly feminist and leftist political viewpoint. “You had to know where to find it. Communities and friendships were built around it. It also offered a visual alternative to Western cartoons during the late ’90s and early aughts, which were largely angular and masculine. Good aesthetics go a long way.”

For LGBTQ audiences, anime was particularly meaningful in that it was many young queers’ first exposure to sexuality that wasn’t strictly heterosexual—outside of pornography. Although these days, Japan remains somewhat behind the times when it comes to LGBTQ politics (same-sex marriage is not legal in Japan), queer and queer-coded characters frequently popped up in anime of that era. Although a lot of the overt LGBTQ stories were heavily censored, fans could see through the veil. These sexual minority characters were often three-dimensional and fully realized. Sometimes, they were even the protagonists, which was unfathomable, given the more significant cultural landscape. No wonder millennial LGBTQs have such an affection for anime—and why cosplay drag (sometimes called crossplay) has become its subcategory of queer performance art.

“Most anime protagonists (especially in the shonen genre) are underdogs who usually have to fight against the odds for survival,” says Blvck Laé D., a Brooklyn-based drag performer whose looks are heavily inspired by Japanese sci-fi. “I think the theme of surviving resonates with a lot of queer babes.”

And now, everything old is new again. “Retro” fashion always works in entirely predictable 20-year cycles, and as we dip into 2020, our favorite niche hobbies from the beginning of the new millennium are coming back. The current cultural fixation on cyberpunk was foreseeable for these reasons. One of the biggest influences on cyberpunk? Anime.

“Shows like Yu Yu Hakusho and movies like Akira set the tone for a lot of the trends we see today,” Laé added.

Tumblr fashionistas have long been observing the similarities between couture designs and anime fashions, but in 2019 and beyond, there’s an increasing parallel between the fantasy looks of anime and readily available streetwear. What once was a sort of shameful hobby has now fully entered the domain of cutting edge style. Anime-influenced design now takes both the tropes of the late ’90s and early ‘00s Japan or directly lifts imagery from the most beloved cartoons. Streetwear designers are taking cues from the characters in animated psychodramas, who sometimes donned normcore clothing (lots of school uniforms, loose-fitting button-downs and pleated skirts), but would transform into superheroes, clad in sexy fantasy gear.

“The demographics who dictate fashion trends are usually hip POC or LGBTQs,” Leon says. “These groups were specifically influenced by anime because it offered representation in an entertainment void where they otherwise couldn’t see themselves at all. The internet has sped up nostalgia, and it’s super profitable. That’s Disney+’s whole model; people no longer watch cable TV, but it’s easier to find anime to watch than ever [on demand]. It’s no longer relegated to nerds. The best rappers sample anime; Goku is all over streetwear. Everyone can easily access it, and the gatekeeping is gone.”

Ironically, it’s mostly non-Japanese designers who are interested in resurrecting anime classics for the sake of fashion—although the genre has gotten “cool” in the United States, anime is still a shameful hobby in the country where it was invented. Takashi Murakami’s designs for Louis Vuitton and Kanye West are perhaps the notable exception to the rule, although Murakami’s so-called superflatist visual style was created to critique the affective deadness of easily consumable luxury objects. Instead, it’s usually Western urban populations that find themselves fixated on the visual imagery of anime. The reach goes well into Latin America, where anime characters quite frequently populate the T-shirts and accessories of the hippest trendsetters. 

The rise of anime in streetwear is also politically prescient: Although every genre of anime exists (horror, romance, sci-fi and drama), it was specifically the dystopian and apocalyptic cartoons that attracted a bulk of viewers. Although the predictions of doomsday wound up being wrong, it’s no surprise that people are drawn to end-of-the-world scenarios like those posed in Angel Sanctuary or X/1999 as we approach an impending climate crisis and tumble headfirst toward fascism. 

Below, we’ve gathered ten streetwear brands that mine the visual language of anime as inspiration for their cutting edge styles. From high-end to DIY, these brands are bringing our darkest Y2K fantasies into the future. Take a look.

1. Supreme x Akira

Katsuhiro Otomo’s 6,000-page sprawling manga imagined the devastation of Japan following the awakening of the eponymous mysterious entity, Akira. Playing on post-nuclear anxieties and satirizing the fatality of the nation’s youth culture, the books were adapted into a 1988 animated film, which is universally considered to be an absolute masterpiece. During its long production, every animation studio in Japan had worked on the movie, meaning that the work was literally a national endeavor.


Although Supreme has become synonymous with desperate hypebeasts and con artists, the capsule collection, featuring isolated frames of the devastatingly violent series, was a stark departure from their more playful pop art.

2. Mishka

A longtime staple of the indie rap world, streetwear brand Miska has always flirted with anime-influenced designs. Still, some of their more recent collections lift the imagery of both obscure and well-known video games and cartoons. Their designs have featured box art from PlayStation classics like Final Fantasy 7 and Silent Hill, with their logo slapped on top. Who needs subtlety when the media their referring to is so profoundly beloved?

3. Public Space

Public Space came to prominence during vaporwave’s most influential moments and has waned in popularity a bit since. Still, their nostalgic clothing celebrating the look and feel of Web 1.0 remains lovable as ever. The evocative and moody Pokémon and Yu-Gi-Oh designs are a step above what you’d get at the Nintendo World store and come in color gradients reminiscent of the MS Paint and Word Art era of computing. There’s a strange melancholy to some of these looks, but then again—there’s this campy Kool-Aid onesie.

4. HVY BLK

HVY BLK reimagines the cherished characters of series like Sailor Moon as superheroic BDSM bank robbers, totally reinterpreting the kid-friendly program as a kind of message on women’s liberation. The anti-fascist imagery makes sense, given the overtly feminist themes of many of the original shows that the designs inspired.

5. Sotogang

Tattoo artist Manuela Soto’s drawings of curvaceous anime women became her calling card as she rose to prominence on Instagram. Her unique style takes heavy cues from hentai (animated Japanese pornography) graffiti, nu-metal, skater and raver culture. Now, she’s selling some of her signature drawings printed on a plethora of hoodies, shirts and sweatpants. You’ve probably seen her work on at least one social media influencer—either in ink or as apparel.

6. Adidas x Dragon Ball

The sci-fantasy series Dragon Ball is widely considered an original of the shonen sub-genre, having influenced almost every series that came after it. The show told the story of magical fighters defending the earth from alien invaders while making lifelong friends—and enemies—on the way. Adidas issued a series of sneakers inspired by the color palettes of the main characters in a smartly understated nod to the classic cartoon, which had sparked interest in so many young anime fans.

7. Kikillo

Takashi Murakami’s genius was in his abstracting of anime tropes into surrealist art, and Kikillo continues this tradition on their crewnecks, sweatpants and pillowcases. They warp and distort familiar characters into glitchy and melting messes. There’s a sort of Warholian sensibility in the repeated imagery, and the clothes are as dizzying as they are stylish.

8. BAPE x One Piece

The expansive anime series One Piece tells the story of a mischievous shape-shifting pirate on an endless search for whimsical treasure. Super-deformed and chibi styles were present in anime long before the same kinds of cutesy artists and icons became abundant in the United States, and BAPE’s take on the series turns the colorful cast of fantastical marauders into simple miniatures.

9. Wet

Far more understated than much of the bombastic and colorful brands elsewhere on this list, designer Lee Kobayashi’s minimalist designs have whiffs of the eroticism and grotesquery characteristic on display in most anime. The medical-themed looks are a bold statement, but the soft and boyish Akira designs sort of sidestep the overt violence of its source material.

10. Dumbgood

Dumbgood has spammed Instagram and Facebook with an endless slew of sponsored posts, making their ’90s and ’00s pop culture-inspired apparel essentially unavoidable. Their design ethos isn’t exactly sophisticated: They’re normally just slapping a screenshot on a T-shirt and calling it a day. But the pangs of nostalgia are undeniable, and there’s a certain unapologetic brashness in the lazy pandering that’s almost admirable. Although much of their clothes are inspired by horror, they’ve debuted capsule collections featuring artwork from Neon Genesis Evangelion and Cowboy Bebop.

Categories
Leaders Style

What Skateboarding Taught Me About Style

“Do another kickflip,” my friend said. A gaggle of bug-eyed teens watched me under the blue autumn sky. The first day of our freshman year of high school had just ended, and we gathered in the parking lot of the skatepark across the street.

“Dude…ride around, just ride around,” my friend instructed. I did a lap. My friend threw his hands up. “You don’t have any style! That’s what it is. You have no style.” 

“You don’t have any style! That’s what it is. You have no style.”

I was stunned, and a little aggrieved—my friend didn’t even know how to kickflip. Who was he to criticize me? I had spent the summer in seclusion, studying the kickflip and had offered it to my peers for their respect. Instead, they dogged me.

At first, I didn’t understand, then I did. 

My friend—who was technically a worse skater but more thoroughly steeped in the culture—was right. I could land a kickflip and I could ride around, but it didn’t look beautiful. When I did flip tricks, I didn’t always land on the bolts—the board would hiccup and my heels would graze the ground. When I rode around, instead of throwing my foot out and arcing it back in one motion, I hobbled along like a geriatric. There was a lot more to skateboarding than just landing tricks. There was something that elevated it into art: style.

There are a few reasons one becomes a sneakerhead: through fashion, following others or by necessity. The third is the way for ballers and skaters. As soon as I began learning kickflips, my shoelaces severed and a gash opened in my shoes. Tennis shoes would no longer suffice. My mom took me to a skate shop, and I bought a forgettable pair of black, white and gray DC clunkers. But they were the first, and you always remember your first.

Doug Pensinger/Getty Images
My shoe game evolved with my skate game.

My shoe game evolved with my skate game. Each new trick—heelflips, frontside flips, the notorious tre—begot new shoes to replace the ones the feats destroyed. I got a pair of black És Ones, a classic shoe, the very first Nike Eric Koston shoes, baby blue Emerica Reynolds 3s, my favorite shoe of all time. These shoes stood out for their details. My Reynolds 3s had a faux-diamond earring in the eyelet, my gray-purple És-Chocolate collaboration mid-tops concealed a stash pocket and my Bryan Herman Emericas had “WUSSUP” and “HATERS” written on the heel.

My friends and I chattered about shoes constantly. I remember my friend Ethan coming into math class with a new pair of black Vans Half Cabs, an iconic skate shoe. They still had the fresh leather and chopped timber aroma. He took one off, and we passed it around, burying our noses in it, deeply inhaling like it was a skull filled with smelling salts. We nodded and smiled at each other.

Our fashion tastes climbed upwards to our legs, torsos, arms and heads. All of my favorite skaters like Jerry Hsu, Heath Kirchart and Eric Koston had a personal style, not just for tricks, but fashion. I was inspired by them and started ordering less typical apparel: high socks, corduroy pants, knit sweaters and flannels. I never felt like I was copying anyone. I took bits and pieces and combined them to create something new.


By the end of my sophomore year of high school, everyone respected my skating and my style. Kids’ eyes popped out when they saw my new shoes. Friends offered me money to buy the clothes off my back. I wasn’t the best technical skater, but I had mastered the four elements: my flip tricks got air, I pushed wood with grace, my style flowed like water and everyone knew I was fire.

As high school went on, kids dropped out from skateboarding and mastered different elements—they could breathe smoke, change mental states or down bottles of strong liquid. I left skating behind too. But skating never really left me. The principles I learned (and earned) endow my style forever. 

One could learn how to do every trick in the book—or one could buy every piece of designer clothing—and yet still lack style. One could just cruise around on a skateboard and have style. It’s not what you do—it’s how you do it. 

Beauty takes effort but looks effortless. It’s worth it to try.

Categories
Style What To Buy

Our 6 Favorite Brand Collabs of 2019

This year was full of fantastic brand collaborations. New Balance stepped up to the plate with a genius collection partnered with streetwear favorite Aimé Leon Dore, Travis Scott had an unbeaten run with Nike and Kendrick Lamar was in a league of his own.

We tasked our ONE37pm and VaynerMedia teams with pinpointing the single most impactful—and their personal favorite—collab of 2019. The results are as insightful as you’d imagine, hitting the most notable and memorable. Take a look.

1. A.P.C. x JJJJound

“Justin is doing exactly what I started to do in 1987 when I founded A.P.C. in the sense that his approach is extremely obsessive and driven by a search for perfection that is almost impossible to attain,” said Jean Touitou, the founder of A.P.C. These two brands are focused on quality, execution and minimalism. The product’s fit and wearability always come first. Then, the garments are synergized with clean design and typography. I loved this collab.—Thomas Huerta, VaynerMedia

2. Reebok x Pyer Moss

My favorite sneaker collab of the year, other than the hugely hyped obvious choices (Nike x Sacai, NB x Aimé Leon Dore, Nike x Travis Scott, etc.) would definitely be the Reebok x Pyer Moss Experiment 4 Fury Trail. I’m a sucker for chunky, colorful silhouettes, a fascination which I owe to the many Raf Simons x Adidas collabs over the years. I just love the colors on these kicks; the “baked clay” color on the mudguard is especially beautiful. Kerby Jean-Raymond is a hell of a designer, and he masterfully distills his strengths (an eye for color, a willingness to try different silhouettes) into this sneaker collab. Be on the lookout for the second colorway being releasing Dec. 7. —Charlie Kolbrener, Gallery Media Group

3. KAWS x Uniqlo

If I had to nominate one favorite brand collab of 2019, it would be KAWS x UNIQLO. KAWS has always been a popular name in the art and fashion world due to the artist’s invigorating sculptures that have caught the eye of many greats such as Pharrell Williams and Swizz Beatz. So when teamed up with UNIQLO, an affordable but chic fashion brand, it was a win-win for consumers who wanted to look stylish at a manageable price point.—Omari White, ONE37pm

4. New Balance x Aimé Leon Dore

My favorite clothing/sneaker collaboration of the year has got to be the New Balance x Aimé Leon Dore project. The shoes are absolute heat, that much is for sure. The gorgeous forest green and the mismatch of different materials (buttery suede next to gray mesh) perfectly complement the corresponding clothing collection. Ultimately, both the sneakers and the clothes are about the interaction of textures. Between the drapey, speckled overcoats and the cuffed sweatpants/shirts, the collection comprises a perfect amalgam of both traditional workwear and retrofitted sportswear.—Charlie Kolbrener, Gallery Media Group

5. Cactus Plant Flea Market x Nike by You

This collab basically gave customers the opportunity to customize a collaboration. It made you a part of the collab, powered by Nike by You technology. Not many brands have that ability, and for a lucky few, this was a great moment to add a personal touch to one of 2019’s best brand collaborations.—Michael Saintil, ONE37pm

6. Nike x Sacai

The Nike x Sacai collab was the most hyped—and for good reason—collab of the year. The colorways were great, and the LD Waffle was an underused silhouette that’s now stamped as a classic. You can’t have a 2019 list without mentioning this partnership.—Kevin Smith, ONE37pm