NFT Sports

NFTs Are NOT Dead, According to Jack Settleman

I Promise… NFT’s Are Not Dead

I’m not sure people understand how early on we are in this NFT movement. 

The total Top Shot market cap is at 605 million dollars. 

At one point, it was over a billion dollars, so naturally, people are showing concern.

Did I mention that we are early?

Clearly, the public perception is that NFT’s are dead. But I am here to tell you they are not. We are seeing a pullback. We are seeing similar reactions to the era, where 99 percent of websites failed. But the one percent that survived (Amazon, Google) became monsters. 

Quick reminder, we are early. 

What is important is that NFT’s, celebrity cash grabs are gone… which we’ve been saying. But the tech of NFT’s is going to be the thing of the next decade. As of now, all people know are the youtube clips they are watching. But we are still so early, people don’t understand what this wave can be.

The general idea from Top Shot fans is that it re-engaged them with the NBA. Who captures your attention? That is what matters. The MLB does a terrible job with it. The UFC is making a Dapper Labs product… and is asking you to pay for the viewing experience and give them your time. With the NFL, they own Sunday and Monday… but even our generation watches RedZone. Once again, the tech and utility of NFT’s are an attention and engagement capture. 

Over the next decade, the competition will be over people’s time and attention. 

To finalize things, we are super early in this. It could be five years before we see the fruits of NFT technology.

NFT Sports

Looking at the NBA Top Shot Market Before the Playoffs, with Jack Settleman

With the NBA Playoffs right around the corner, I think this is a good time to look at the NBA Top Shot market. 

Finally, it appears that the market has stabilized. 

Obviously, it came out guns blazing. But then a market correction did happen. It feels like this is the first time where we are seeing some stability. This doesn’t mean that the prices won’t drop, but it does mean that the days of a 10 percent decrease a day are most likely over. 

Since the market was crashing, what have we seen?

  1. Users have now seen access to withdrawals, which was an early that we addressed in the first couple of Top Shot blogs. 
  1. Dappers also made a lot of new hires, some coming from the NFL. The emphasis seems to be on building out the business with high level marketing members and having a strategic focus. 
  1. Top Shot has done a good job of responding to feedback. Whether it be the requirements on pack drops or removing bots from the release pool. Listening to the community will be massive for Dapper and even though it is early in their career span, they’ve seem to be receptive to feedback. 
  1. A new “King” has come forth in the NBA sphere. “Dingaling” has quickly become one of the more invested consumers of the Top Shot community. In the last few weeks, he has risen to the top ten most valued moment ranks. The “King” came in and purchased these moments “off-market” which factored into his large investment. 

I also have some thoughts/predictions about the market as the playoffs roll through… so let’s take a glance into the crystal ball.

Buy the rumors, sell the news.

Let’s say you think the Bucks will have a great playoffs. And you decide to invest in Giannis, Middleton, and Holiday…

BE PREPARED TO SELL. I do think the market will react to player performances so don’t be afraid to sell just a pinch earlier than you think.

Don’t overthink about who matters.

Don’t get fancy with Joe Harris. Stick to the basics. Buy Durant. Buy Harden. Buy Irving. The odds of a non-superstar becoming the face of a team are remarkably unlikely. Andre Iguodala winning the finals MVP is HIGHLY unlikely and shouldn’t be your model.

Avoid FOMO.

While the playoffs are the most electric time of the year… you don’t need to “FOMO” in. There will undoubtedly be a market dip during the off-season, and the NFL will ramp up. Again, this is no different than the sports card market. Keeping that cash in hand for a few months from now is not a bad idea. Once the season ends, I expect a market dip. 

NFT Sports

Jack Settleman’s Thoughts on the Current NFT x Celebrity Landscape

If you wanted to make a quick cash grab with NFTs, that ship has sailed.

Being first in NFTs is over. 

If you’re an athlete or celebrity who wants to cash in on the NFT craze… I’m here to tell you, you missed the boat on being first. 

Over the last few weeks, we have seen a ton of athletes and celebrities jumping into NFTs. They want to create their own and snag a quick buck. They normally collaborate with someone, but it is owned by them.

I don’t blame people for hopping in. If I could release an NFT for a million dollars today, I would. But I truly don’t believe the short term mentality will win. 

If you want to separate yourself from the others, you will need to do more.

Those who are thoughtful about community, access, and technology will win in the long term. 

If a celebrity wants to release a digital sports card, at least make it cool. You need to make it a cool piece of art. Just making one for the sake of making one won’t cut it anymore.


If I could make a quick buck right now, it would be awfully tempting. 

But those going for the quick cash grab are very obvious.

However, I think there is a way to enhance the art. 

The next step would be to create value by offering access and adding to your community. If you own 1/50 NFTs that I release, I will follow you on IG. Or I will give you a signed jersey. 

Let’s continue to go to the next level.

If you grab one of Post Malone’s digital cards, he could offer you backstage access to his concerts. That way, it comes with a community engagement dynamic.

One thing I feel passionate about is that consumers are too good at seeing through the bullshit. The hype of your favorite athlete coming in is starting to settle. It has become clear that people can tell if you are trying to build community or if you are trying to cash out. 

That is why these cash-outs are coming to a halt.

Culture News

10 Wines to Buy with Your Seeing Stars Top Shot Pulls

NBA All-Star Sunday was this past weekend; the best basketball players in the world went head to head in one of the most entertaining games of the year. That, combined with the NFT hype of 2021, set up for a successful and fun weekend of hustling for packs from NBA Top Shot. While the best players in the world were playing on the court in Atlanta, collectors worldwide were hurrying to get their hands on one of the Seeing Stars packs to get moments of their favorite players making their best plays. Naturally, I picked the 10 best pulls from the Seeing Stars NBA Top Shot packs and paired them with the best wines to buy at their current value.

10. Nikola Jokic – Assist

Lowest Asking Price – $163

2018 Chateau Rauzan Segla

Coming in at the 10th most valuable moment out of the Seeing Stars Limited Edition pack is the only Assist on the list: a falling out-of-bounds hook pass back into a slam dunk by Jamychal Green. 2018 Bordeaux are starting to roll into stock, and this is a vintage that all collectors need to get on board with. At $163, Rauzon Segla is a legendary property with a potential score of 97-100 points. This wine is as stunning as the unlikely pass made by Nikola Jokic.

9. Kawhi Leonard – Dunk

Lowest Asking Price: $165

Taylor Fladgate 40 year Tawny Port

There was a lot of noise when Kawhi made his way over to the Clippers. There is no doubt that he has made a difference on their roster, but it is moments like these that bring a ton of attention.  Nothing like a veteran player dunking over a young star. His dunk over Knick’s R.J. Barrett was a statement that he’s still here to play and to let the young guys know that he won’t be pushed around.  We can say the same thing in the Port market with Taylor Fladgate. The 40 year is a staple in collections and is one of the most complex and old-school wines made in Portugal.

8. Damian Lillard – Three Point Shot

Lowest Asking Price: $165

2018 Pierre Morey Meursault Les Tessons

How do you defend against a three-point shot 5 feet behind the arch? Don’t ask me, ask the countless defenders that try to get their hands on Damian Lillard. You would be hard-pressed to find someone as smooth and as accurate as Lillard from range. In this moment he slips a screen and hits one from long range in one of the most effortless shots of the year.  Les Tessons is a single vineyard in the heart of Meursault. Like Lillard, the wines are clean, precise, and have perfect form, something that other vineyards around them try to be.

7. Anthony Davis – Dunk

Lowest Asking Price: $170

2007 Billecart Salmon Grand Cru Blanc de Blanc Cuvee Louis

Is there anyone in the game that has as good footwork underneath the basket as Anthony Davis? It seems like every time he gets the ball under the basket, no matter who is around him, he is able to get the ball in the basket.  Just like his footwork in this Moment, spinning around Sekou Doumbouya and slamming it home, Champagnes do something similar. They take over your palate with a combination of dancing bubbles, complex flavors, and a powerful finish. This is one of the best vintage Champagnes in the world, and honestly, one of the best values, even at that $170 price point.

6. Joel Embiid – Dunk

Lowest Asking Price: $180

2015 Argiano VIgna del Suolo Brunello di Montalcino

Joel Embiid is a beast. Wherever he is on the court, there is always a chance to be embarrassed. His vision to find lanes to the basket is on a different level than most, which is why he makes it look so easy.  In his Seeing Stars Moment, he finds a pass from teammate Seth Curry at the top of the Arch, runs it down the paint, and absolutely slams it home. 

At $180 in Montalcino, you are talking about some of the absolute greatest names in the wine game.  Argiano is at the top of the food chain and this is easily one of the most collectible bottles. Like Embiid, this will have tons of value and more amazing moments as it gets older.

5. James Harden – Handles

Lowest Asking Price: $199

2017 Thibault Liger Belair Chambolle Musigny 1er Cru Les Gruencher

Elegance. That is what I think about this wine and what I think about when I see Harden make his way to a loft shot in this insane Moment. A double move around Donte DiVincenzo into a floater for 2 has led to one of the smoothest Moments released this past weekend.  Just like Harden, Liger Belair is one of the best in its own regard. Burgundy is the most expensive wine in the world, and Liger Belair is a legendary producer in the region. NBA fans expect plays like this out of Harden, just as Burgundy collectors expect bottles like these to be amazing in quality. 

4. Giannis Antetokounmpo – Dunk

Lowest Asking Price: $210

2015 David Arthur Elevation 1147

When you’re sitting in your living room scanning through your social media with SportsCenter on your TV, and you hear the name Giannis, you know you are about to see something special.  This Moment is one of my favorites from the series. It is one of the most effortless-looking dunks of the year.  He slips through an entire defense to throw down a one-handed dunk. His ability to make it look easy is no different than the winemaking at David Arthur. Year after year, they hit the nail on the head when it comes to some of the best wines in Napa. I can’t remember the last time I had a bad David Arthur wine, just like I can’t remember a bad game from Giannis this year.

3. Steph Curry – 3 Pointer

Lowest Asking Price: $385

2018 Chateau D’yquem Sauternes

Is there anything sweeter in the game of basketball than a Steph Curry step-back three? Left-right, left, right, forward, back, and shoot. Like a video game, it seems too good to be true, but one person does it every time he walks on the court. Just as sweet as this iconic shot is Chateau D’yquem, the world’s most sought-after dessert wine. There isn’t a player in the league that thinks they shoot a better three than Steph Curry right now; there also isn’t a winery making a dessert wine as good as Chateau D’yquem.

2. Zion Williamson – Jump Shot

Lowest Asking Price: $400

2017 Dalle Valle Maya

The hype is real. Zion made a huge impact and quickly became a superstar last season, so it is no surprise that he comes in at #2.  The way he makes this lay-up look so easy over Utah Jazz Center Derrick Favors is almost comical.  It’s nothing fancy, but it just looks too easy.  The same goes for Dalle Valle Maya. This is possibly the most sought-after red blend from Napa and is very young.  With time it gets better, just like a budding player like Zion Williamson. 

1. Luka Doncic – Layup

Lowest Asking Price – $525

2016 Guigal La Turque

Luka Doncic makes some of the best players in the world look like fools with his footwork and ball handling. It almost doesn’t seem that impressive what he does in this moment, but when you look at it more and see that he made Zion look like a D2 college starter, you understand why it is #1 on the list. 

Debatably the best Syrah in the world does the same thing. La Turque by Guigal is one of the most collectible and expensive Syrah, and some like myself will tell you it is the best quality in the world as well. This wine is a no-brainer at this price point.