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Popular Culture

Andrew Callaghan Discusses The Creation of Channel 5 and His Best Piece of Advice

Even inside a crowded artist lounge at Lyrical Lemonade’s Summer Smash in Chicago, it was hard not to recognize Andrew Callaghan. Standing at 6-foot-3 with curly, messy hair and wearing a tan brown suit, Callaghan was prepared to capture his next interview— likely another hit added to his ultra-successful Channel 5 media platform.

Over the past 14 months, Callaghan and his close friends and collaborators Nic Mosher and Evan Gilbert-Katz, have witnessed the massive success of Channel 5. First launched in April of 2021 following a publicized contract dispute, the trio has elevated their new YouTube-based platform with a style of journalism best defined by them— first-person storytelling aided by a wide range of humor and honesty from its participants that is hard to believe by those watching.

“What’s surreal about our success is the access we’re getting now,” Callaghan said. “I always had a deep interest in strange subcultures and general empathy towards groups, I’m not too familiar with. So being a journalist is the only way to be everywhere at one time.”

Whether you’ve followed Callaghan through Channel 5 or beforehand, there’s a clear sense of journalistic pride. After you look beyond the jokes and forms of madness within his content, which has attached 65+ million YouTube views and millions more via social media, Callaghan serves as the presenter of the environment he’s in without making himself the center of attraction. In a way, the Seattle, WA native is a savvy point guard who knows how to be efficient, control the pace, and make the right decisions.

As we continue living in this era of multi-media journalism where realism serves as its root, Callaghan and Channel 5 consistently raise the bar. Just before Callaghan and I spoke, he finished filming another interview and had nearby attendees’ attention, with their phones out taking pictures and videos of it. But regardless of his present and future fame, there’s a sound piece of advice Callaghan remembers.

“You have to keep doing what you’re doing. Even if certain friends don’t understand what you’re doing, you can always make new friends and create stronger bonds. You can’t hold onto everything all the time.”

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Music

Hip-Hop Documentaries Worth Checking Out

Hip-hop is one of the most popular and respected genres of music in the world. So it’d be difficult to find someone who doesn’t know something about the musical and cultural art form. Some people have a deep knowledge of the culture as a whole. Others have a strong appreciation for the artists, their music and their style. No matter what level of hip-hop fandom you may identify with, you can further tap into hip-hop simply by checking out a documentary or two

Whether you are a diehard hip-hop head or just a casual listener, watching a documentary is a great way to learn more about the bars and the beats, the culture that surrounds the music and the artists who have helped shape the genre. Many of the top docs are informative, entertaining and inspiring all at once. These documentaries provide insight into the history and evolution of rap music, as well as its impact on pop culture as a whole. There are a lot of dope hip-hop-centric documentaries out there that offer a glimpse into the lives and come-ups of some of the biggest names in the world of rap. Here are several hip-hop docs worth checking out.

Fade to Black: Jay-Z is undisputedly hip-hop royalty. You rarely come across living artists who have left a Hov-level imprint on the business and creative worlds. His 2004 Fade to Black documentary was long sought after digitally, which led to the film being added to Tidal for streaming two years ago. People go crazy for any insight into the life and career of Jay-Z, and Fade to Black accomplishes just that. The film originated as a means to document Jay-Z’s farewell concert at Madison Square Garden, along with a peek at the process behind what was touted as his last album, The Black Album as he was ready to retire. Funny thing is, years later, this documentary serves more as a ‘Blueprint’ for artists than it does as a farewell to Hov’s music career.

jeen-yuhs: A Kanye Trilogy: Ye’s history has long been misinterpreted and relatively unknown by many. Many people knew the highlights of his career such as  his top albums and songs, but not the obstacles the artist formerly known as Kanye West had to surmount in order to get where he is today. This recently released Netflix docuseries has shined a light on Kanye’s journey, and made Ye seem more human than he ever has. His branding has historically put him in a higher position than those around him, but Jeen-yuhs shows him at his lowest. Seeing the impact of Donda West on Kanye’s demeanor and awareness makes the title selection of his latest project make all the more sense.

B.I.B.L.E.: Fivio Foreign has come a long way since his breakout single, “Big Drip.” He’s managed to level up on many occasions thereafter, like when Pop Smoke passed and the NY Drill scene was looking for a new leader in its infancy, or when he began working closely with Kanye West. That moment when fans first heard his verse on Kanye’s “Off The Grid” with Playboi Carti will never be forgotten. With Carti being arguably the most discussed rapper other than Kanye, the fact that Fivio was the star of the song says a lot. After getting a peek at what the next chapter of his career would sound like, Fivio’s fans were blessed with a documentary that shines a light on his bright future by exploring his past and present. Titled after his most recent album, this doc is a must-watch.

Still Rolling Papers: Wiz Khalifa is a legend in the game. He’s always being himself, yet he finds a way to constantly evolve. Wiz’s Day Today series on YouTube proved to be a massive success, dating back to the spring of 2009. Alongside his music videos, this mini-doc series has helped score him 27 million subscribers on YouTube. Recently, Wiz linked with HipHopDX to bring a new take on documentary content: a 30-minute video that explores Wiz’s roots and the rise of his Taylor Gang crew. It’s a very thorough, yet concise film featuring Chevy Chase, Curren$y, Snoop Dogg, and other notable acts that were instrumental in Wiz Khalifa’s come-up.

Pressure: The Off-Season: It’s hard to find a 12-minute documentary that tells a comprehensive story. J. Cole’s Applying Pressure: The Off-Season documentary somehow manages to do just that, melding conversation, storytelling, music, and visuals together in a way that’ll have you hypnotized. Over the past decade, J. Cole has transformed into one of the biggest names in hip-hop. On top of constantly bettering his sound, he’s mentored other artists who’ve gone on to accomplish major things. While his REVENGE documentary will forever be a classic, J. Cole’s Applying Pressure doc is a wildly simple, yet effective explanation of the rapper’s career and his platinum-selling Off-Season album.

Preacherman: Three years ago, Lil Baby unveiled his Preacherman documentary, and in the time since, he’s racked up nearly seven million views on YouTube. That’s impressive for a music video, and is even more so for a documentary. Baby has had one of the most admirable come-ups in hip-hop, and has grown a brand centered around hard work and generational wealth. This QC-backed documentary runs 26 minutes long, and is a flawless presentation of Lil Baby’s story before the world knew him. From his humble beginnings to becoming a household name, Preacherman covers everything you need to really get to know Lil Baby.

KING: Young Dolph tragically passed away last November, but his legacy lives on through his music, brand, and ever-growing fanbase. This Worldstar Hip-Hop documentary is part of the brand’s Enigma documentary series, and explores Young Dolph’s roots growing up in Memphis, Tennessee. The adversity he faced took a high level of strength to endure, and his positive reaction to these hurdles molded him into the star he became. Dolph grew to be well-known in the rap game for his impressive work ethic and business acumen, along with his trademark Memphis-derived sound. KING effectively tells the story of a hip-hop legend, which is no easy task.

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Culture Music

Patrick Cc’s YouTube Presence Is Remarkable

If you often find yourself on YouTube, then there’s a good chance you’ve come across one of Patrick Cc‘s videos. The influence he’s culminated across all other platforms stem from his foundational presence on YouTube, and his videos are wildly entertaining. His main channel is currently at 705k subscribers, while his other channels are quickly catching up.

Whether you’re looking for music, pop-culture, or just wild stories in general, Patrick Cc is your guy. His reviews and mini-documentaries are insanely addicting to watch, and his attention to detail make the videos some of the most factual references you can find on YouTube for these subjects.

To get a better idea of the quality behind Patrick’s videos, let’s take a deeper look at one in particular: his mini-doc on Joji‘s career.

Although I’ve been familiar with Joji as an artist for years, and even knew the label he was signed to before watching, this video gave me a significantly better impression of who Joji really is. By starting at the beginning of Joji’s internet presence and looking closely at the details behind his career, Patrick shed light on things that most Joji fans don’t even know.

Joji started off as a YouTube creator himself. His initial presence as “Filthy Frank” was consistently going viral at the time he was making his early videos. As he grew in his journey of making content, he realized that his true passion was not the meme-type videos he was already making, it was making heartfelt music from scratch. Sounds like a simple transition, right? Wrong.

Joji had one thing between him and the new career he was seeking: his original fanbase, who knew him as “Filthy Frank.” Their expectations were that he’d be regularly making the content they’d fallen in love with, and they were not ready to expect anything different. After a genuine plea to those fans in a video describing the transition he wanted to make, they still were relentless in their negative comments towards him. He even explained in the video how he has an epileptic condition that could make him have seizures if he’s too stressed, yet the fans didn’t pull back from their hateful comments and complaints.

Despite all of this, Joji still courageously pushed forward, creating a gradient shift from old to new. He would still post “Filthy Frank” videos, but at a much slower rate than before. At the same time, Joji started unveiling his music. Little by little, fans would begin to fully appreciate the metamorphosis that was taking place, and Joji would stop posting “Filthy Frank” videos. Once he signed to 88Rising, things began to take off even more for his music career, and in the time since, that’s what most new fans have come to know him for.

I’ve listened to countless Joji records, but throughout all of my listening, I never knew the courage and persistence it took him to emerge as a well-respected artist in the music community. If I never found Patrick Cc’s channel, I wouldn’t have known the impressive backstory behind this artist. The best part is, this is just one of Patrick’s many videos.

Patrick Cc’s videos cover more than just music. He has plenty of other recent videos worth watching that explore a much wider scope, like his Bam Margera video documenting Bam’s explosive come-up and downfall, and his Rob Dyrdek video explaining the grip he had on MTV for years. Regardless of the topic, Patrick remains focused on facts and detail-oriented. For our readers who are music lovers, you’ve gotta check out the ‘Patrick Cc: Music‘ channel. On there, you’ll find original music that Patrick Cc puts together with up-and-coming artists. As if that’s not interesting enough, if you’re a gamer, you’ll love his ‘Patrick GG‘ channel, where he hosts all of his gaming content.

Patrick Cc is making the most of what YouTube has to offer. Through his impressive in-depth videos and other hard work, he’s created a unique connection with fans and artists that will last a very long time. Here’s another great video worth watching to kick off your trip down the Patrick Cc rabbit hole.

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Culture Movies/TV

TikTok Talks: Dominic Toliver Believes the Key to Building a Following Is Consistency

With 9.6 million followers on TikTok, Dominic Toliver knows a thing or two about growing his brand on social media. ONE37pm’s Omari White recently caught up with the 26-year-old creator, and he shared everything from the key to building a following on TikTok to his dream of collaborating with Will Smith.

In case you’re not already familiar with Dominic, allow us to introduce him a bit. The newly married social media star is famously known for his comedic TikTok videos, which he creates alongside his wife, Isabella (Bella) Kunst. The couple, who recently announced they’re expecting their first child together, also post tons of vlog-style content over on their shared YouTube channel, Dom&Bella.

But Dominic didn’t skyrocket to TikTok stardom overnight. In fact, he started gaining popularity on Vine and musical.ly (R.I.P.). And while fans know Dominic best for his social media content, he’s also pursuing acting. You might even recognize him from starring in Taylor Swift’s official music video for “The Man.” He’s got quite a lot of accomplishments under his belt. So without further ado, let’s hear from Dominic about the secrets behind his success.

ONE37pm: What’s your favorite filter on the TikTok app?

Dominic: What’s my favorite filter? Ah man, probably the beauty filter. It takes out my acne [laughs]. Yeah, definitely the beauty filter. There’s a lot of other filters on there that I use, just like the funny filters, the wavy filter—I like the clone filter. So there’s a lot of cool filters you can use on there.

ONE37pm: What was the driving moment that made you create a TikTok account?

Dominic: I was on musical.ly. And then, I guess TikTok and musical.ly merged, and it became TikTok. I had quite a bit of a following on musical.ly, so from there, I was like, ‘Dang, this is kind of new. This is different. And it’s more raw.’ So, you know, before, I did these kind of like little lip sync acting [videos]. And then, from there, TikTok allowed you to do more original content. You can express your creativity… I used to do Vine back in the day, and so all my friends said, ‘Yo, hop on it.’ And we just started playing with it. I collaborated with them. And then a couple videos went viral. So I just fell in love with it, man. And just started pushing out more and more content. 

ONE37pm: I was looking at a couple of your TikToks, and I saw you got busy to the Hip Hop Harry trending sound…

Dominic: I love that sound, man! Every trend that I see on TikTok, you know like, I look at it, but I twist it—and I just try to make it like ‘me’ and just make it how I would perceive it. You know what I mean? So just put it out there and see what the people think. And hey, it’s always a good outcome.

ONE37pm: Do you use TikTok to discover new music? If so, what songs have you discovered?

Dominic: Man, I think just about any song that you hear on the radio now—I feel like most of them came from TikTok. And the reason why know this is because I worked with a few artists that put their song on TikTok and then us influencers on TikTok, we basically make up a dance or just do a comedy theme around their music—and then from there, it’ll just blow up. You know what I mean? So… a lot of music that I listen to now actually came from TikTok. And then, a week later I will hear it on the radio—I’m like, ‘Are you serious? Hey, I did a song to this!’ And it’ll end up on Apple Music on the Top 100. I think it’s a really cool platform to hear music or just like trending things.

ONE37pm: If you could pick anyone to do a Tiktok collaboration with, who would it be and why?

Dominic: Man, that’s tough. If it will happen, and if I can make it happen, the person that I would collaborate with is most definitely Will Smith. He’s on the platform. He entered the platform I would say about, maybe about a year ago. And man, this guy is just like amazing. You know, he has his own team and his videos are just rock solid. So if I could collaborate with him, that would be amazing, and the reason why is because he’s one of my role models. Ever since I was a kid, I’ve always looked up to him. And that’s the reason why I’m doing the things I am doing today. I’m a pursuing actor, and ever since I got involved with social media, I’ve just been doing my own thing.

ONE37pm: For all those trying to get started on TikTok, what advice would you give to them?

Dominic: Don’t stop. I would say don’t ever stop. Keep pushing. I think consistency is key. And don’t worry about numbers. I am a victim of that. I was always worried about numbers, and if it didn’t get a certain amount of numbers, I would leave. I would just quit everything. I’m impatient. If I don’t receive the numbers, then I’ll stop. Don’t go that route. The more you push, the more content you push, you’re going to get seen regardless—whether it’s 10 people, 100 people, 100,000 people. So that’s one thing I’ve noticed as I was growing and growing. You just gotta be consistent. Push out the content. You’re going to get noticed. I think if you imagine it—think it, dream it, make it reality—you can make things happen.

Something tells us this is only the beginning for Dominic. Be sure to check out his dope content all across TikTok (@dominictoliver) and Instagram (@dominic_toliver).

Watch the full interview with Dominic on YouTube!

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Culture News

Before Super Bowl Sunday, Go ‘Down the Hatch’ with Barry Flavors

It’s a new year, and that means new shows. ONE37pm’s latest project is a foray into the fast-paced world of food reviews, featuring a fast-talking, snack-loving host and all the flavors you can imagine. This is Down the Hatch with host Barry Flavors. On the inaugural episode, Barry takes on Domino’s Pizza, trying everything from a plain slice to a decadent lava cake.

After each taste and some careful consideration, Barry gives the fans exactly what they want: a grade. Operating on a 1-10 scale, the taste bud king gives each item a score and lets us know the pros and cons. Super Bowl Sunday is fast approaching, and Barry believes Domino’s should be more of a go-to for snackers everywhere. The Domino’s wing test inspires a few fun wing-facts as well. Did you know that buffalo get their name from Buffalo, NY—not the animal—and that over 1.3 billion wings are consumed on Super Bowl Sunday alone? Guess it’s true that we learn something new every day. 

Barry goes most wild for the lava cakes, which he affectionately refers to as “little chocolate bombs.” His most glowing review of all is concise: “These, if you have not had them, are next level shit.” That they are.


Make sure to be on the lookout for next week’s episode, where Barry tackles Berg’s Pastrami.

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Entrepreneurs Grind

Meet Colin and Samir, the YouTube Pair Who Leveraged Storytelling to Partner with Huge Brands

YouTube creators, filmmakers, and podcasters Colin Rosenblum and Samir Chaudry always keep in mind their “north star” a goal they strive for to keep the wheels turning and their direction on course. 

Back in 2012, as recent college grads, the pair’s goal was to work with Nike. They had just launched a YouTube channel “The Lacrosse Network” and Chaudry, aware of people’s doubts about the network, kept his north star in clear view. “Everyone was like “a lacrosse-focused YouTube channel sounds like the worst idea,” Chaudry explained. “I had to create a direction in my head of why: what is the goal here? And my goal was to work with Nike. I said: I’m building a platform, there’s only magazines [covering] lacrosse, there’s no video platform, and so when Nike gets into lacrosse, there’s only going to be one place for them to advertise.”

By 2015, not only had The Lacrosse Network been acquired, Rosenblum and Chaudry were creating sponsored content for the very brand they had originally set their sights on, Nike.

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Colin Rosenblum
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Samir Chaudry

When I arrived to meet the pair, who go by “Colin and Samir,” in their downtown Los Angeles studio, they were on two different wavelengths. An occurrence that I gathered was abnormal for them.

“I’ve had one too many coffees today, so I’m firing on certain types of cylinders that I never knew existed,” said Chaudry. “On the other side of it, I haven’t had a coffee in five days,” said Rosenblum. “So if Samir answers a lot of the questions today, that’s probably why. I’m in a zen state.”

Together, the two have built a loyal following of fans and viewers on YouTube—first, on The Lacrosse Network, and more recently on their own channel where they discuss news and pop culture: everything from Lil Nas X to Logan Paul. “Colin and Samir” have a special way of storytelling and explaining things that makes you want to actually listen—their dynamic with each other appears effortless, an easy-going cadence that makes it obvious they’re actual friends—not just business partners. 

“I started The Lacrosse Network from my bedroom in my parents’ house after college,” said Chaudry. “Colin joined about a month in because we were looking for a producer in lacrosse. There was only one person who was making [lacrosse programing] like actual documentary storytelling, and it was Colin,” he said. 

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At that time, Rosenblum was working remotely from Boulder, Colo.—having only recently bought a used camera off Craigslist and teaching himself how to shoot. He had a knack for it. Six months later, Chaudry talked Rosenblum into moving to California to work full-time at the YouTube-based network. Their business partnership quickly blossomed into a friendship. 

“I think [our friendship] made us better business partners because we had a mutual respect for what each other wanted to do in their life,” said Rosenblum. “Once you have that, it’s sort of like, okay, I respect what you want to do, and you respect what I want to do, and we’ll work together to compromise and make it happen.”

Colin Rosenblum

Our friendship made us better business partners.

In 2014, The Lacrosse Network was acquired by Whistle Sports (now Whistle) and Chaudry became the lead of a growing operation that was the new LA arm of Whistle. The decision to sell the company didn’t come easy. “It was the most taxing experience I’ve ever really been through,” he said. “I was 24 when we sold, and I had never been through anything like that, no one in my family had ever been through anything like that. So navigating the conversations around an acquisition was very challenging,” he said.

Their new roles within Whistle meant having more resources and sales reps—which lead the two to begin creating sponsored video content. They had a leg up, understanding how the YouTube platform worked, and what their audience liked—something that was still a relatively new concept to major brands in 2014.

It was landing a deal with Nike—not once but twice—first in 2015 with Vine star KC James, and again in 2016 with The Lacrosse Network, that made the picture come full circle. “It was like a snowball. We [began] working with every brand we could have dreamed of: Gatorade, Nike, New Balance, Adidas,” said Chaudry.

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At the end of 2016, at the height of their success with Whistle, Chaudry and Rosenblum had a new north star. They decided to leave the company and follow their passion for filmmaking and storytelling outside of the lacrosse world. 

“There was just so much pent up creative energy outside of sports that we wanted to explore,” said Chaudry. The two retained a consulting contract with Whistle, and with a little bit of what Chaudry calls “over confidence” from their success with the network, they began going out and creating. Their first video was about streetwear and Fairfax Avenue—the famed street in LA that’s home to Supreme and Canter’s Deli. 

Creating for YouTube gave “Colin and Samir” freedom that they both acknowledged is simply not available in the traditional Hollywood film industry. The two believe that storytelling can be more than YouTube videos. “Storytelling isn’t reserved just for filmmaking. It’s everything,” said Chaudry. Citing inspiration from Youtube creators Casey Neistat, and Jenna Marbles as well as major brands such as Warby Parker, the two find inspiration everywhere.

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With their own channel, they have also redefined ‘success’ on their own terms. Having achieved commercial success in their 20s, the two have refocused on simply what makes them happy. Rosenblum cited their podcast, which provides a revealing and raw side of the two to a very loyal following. 

For Rosenblum, it’s like his “therapy.” “Honestly for me, [the podcast] doesn’t even need to [be published]. I like that people get to understand us better, but, when I finish a podcast, I walk away feeling better. So that’s a successful period of time well-spent,” he said.

Although success is a constant moving target, an ever furthering north star for the two, Chaundry summed it up: “At 30 years old as a creative, I think success is now a little bit more in the vein of our day to day. To enjoy what we’re doing every day. And that’s a hard thing to achieve,” he said. “I think that’s when you start to realize what success means. If I wake up and I’m excited about what I’m creating and I feel really good and there’s a community of people around me that I really respect and love and I’m plugged into [that] community, that’s success.”

Categories
Culture Music

YouTube Is Making It Easier for Musicians to Sell Merch

Finding your favorite artists’ and bands’ merch just became ten times easier. Merchbar, a popular online merchandise store, announced a partnership with YouTube to allow music fans to buy official merchandise from a shelf just below an artist’s music video.

This merch shelf feature will directly help video creators make more money outside of subscriptions and paid advertisements during a time when revenue from merch continues to be a vital part of an artist’s income—music merchandise sales in the United States have risen from $3.1 billion in 2016 to $3.5 billion in 2018, according to the Licensing Industry Merchandisers’ Association’s annual surveys. The feature will also make merch shopping a smoother experience.


One artist already taking advantage of this opportunity is electronic music producer Marshmello. Aside from opting in for the merch shelf, the artist created his own soccer jersey exclusively for YouTube and Merchbar for the feature’s launch. Musicians who have an Official Artist Channel and a Merchbar store with U.S. fulfillment enabled can sign up for the Merch Shelf through YouTube Studio.

YouTube

As vinyl and CD sales drop and music streaming services and online video platforms rise, YouTube is finding ways to serve the artist community by helping them make money through merch. The launch debuts at a time when Google is putting more focus on YouTube Music, the streaming service offers music, videos and exclusive content such as live performances and remixes.

The merch shelf feature is currently only available in the United States (and not all U.S. YouTube users can see it yet as it’s still in the rollout phase), but YouTube plans to expand access to it internationally in the near future. 

“YouTube is the first platform to give everyone on earth the opportunity to explore the world’s creativity and our universal language—music,” Merchbar CEO Ed Aten said in a statement. “We’re honored to work with YouTube to bring people even closer to their favorite artists and provide new ways to express their love and identity.”

Categories
Leaders Style

Hot Take: Yee-Haw Is Out, Cyberpunk Is In

The young, gay man archetype has long been a paradigm of cutting edge style, according to Alison Lurie and her legendary 1981 book on fashion and semiotics called The Language of Clothes. At the precise symbolic positioning between disenfranchised and desired, trend forecasters have relied on “urban dandies” to help them predict what’s coming next. No one encapsulates this dynamic more than Lil Nas X, the artist whose novelty country song spawned a million remixes, and a million think pieces. But the young rapper has already moved on from the yee-haw trend that he single-handedly thrust into the mainstream imaginary—and he’s set his target on cyberpunk.

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Nas’s subversion of country music was particularly ingenious, taking over a genre that typically is unwelcoming to both queers and nonwhites. The world of cyberpunk had in its past been somewhat less exclusive. The clever reversals of race and gender in 2019’s version of the dystopian sub-genre are unique. Although ethnic and sexual minorities were often relegated as sidekicks or villains in traditional cyberpunk literature, they’re now the story’s main characters.

The term “cyberpunk” picked up popularity in 1983 when author Bruce Bethke titled a short narrative in the Amazing Stories collection with the clever neologism. The word came to define a specific, usually pessimistic vision of the future dominated by hackers, cybercrime, paranoia, neo-noir intrigue, emotional deadness, artificial reality, cocaine-fueled hyper-capitalism and a post-modern blurring of humanity and technology. As the predictions of writers like J.G. Ballard, William Gibson and Neal Stephenson came true in the late ’90s and early ’00s, Hollywood painted their interpretations of cyberpunk in movies like The Matrix and Hackers. They also found inspiration in adult Japanese animation like Ghost in the Shell, Akira and Serial Experiments Lain. Y2K had once been the paradigmatic fear of cyberpunk, and because retro fashion works in 20-year cycles, it’s not surprising that those trends are coming back in style.

Lil Nas X’s latest afro-futurist single, “Panini,” takes a Blade Runner route, but his aesthetic is in line with cyberpunk themes. The protagonists of cyberpunk were traditionally either techno-cops or teenage criminals—and the lighthearted juxtaposition of Nas’s plucky personality with the hardboiled background is both endearing and on-point. Indeed, his vision of the future is sillier than what Japanese manga artists had foreseen.

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But Lil Nas X isn’t the only pioneer of cyberpunk’s re-emergence. Dior was perhaps a bit ahead of the curve when they introduced its Hajime Sorayama-inspired menswear lines in Tokyo in late 2018. Meanwhile, Louis Vuitton has begun showcasing handbags with flexible screens in its 2020 cruisewear line, a runway show set to the operatic score of Final Fantasy VIII (a classic cyberpunk videogame) and transgender pop singer SOPHIE’s clever brand of hyper-pop plays up the power of future shock, a term coined in a 1970 book of the same name. In streetwear, Nike Lab has turned black military-influenced gear into abstract extrapolations of health goth.

Thomas Concordia/Getty Images

Cyberpunk classic films are also now getting reboots: a fourth Matrix movie is already in the works, Neon Genesis Evangelion is garnering new fans on Netflix, John Cho is set to star in a live-action Cowboy Bebop adaptation, Terry Gilliam’s Time Bandits is getting remade as a TV show and a fully redone Videodrome is on the way. (A Western adaptation of the masterpiece Akira is still stuck in development hell.) EDM still reigns supreme as an inescapable musical genre and has since mutated into modern forms like the post-ballroom, deconstructed club music of artists like LSDXOXO and the entire Materia/Loveless music label. E-sports have become almost as profitable as “real” sports amid endless remakes of PlayStation-era, anti-capitalist classics like Final Fantasy VII and Vampire: The Masquerade

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The common thread is an increasingly uneasy relationship between human beings and the computers that now run our lives. Technology is inevitably slipping its way into our clothes for functional purposes, and fashion allows artists to subvert and question the future of cybernetic mutations.

Because fashion always reflects current politics, it shouldn’t be surprising that cyberpunk is making a comeback. As our digital existence increasingly defines our lives with the omnipresence of surveillance, the ubiquity of advertising, the propagation of virtual realities and the rising threat of climate disaster, it’s not shocking that fashion has come to reflect the fiction that predicted these conditions long ago. 

We are living in the cybernetic nightmare that the generation before us warned us all about. Now we all just have to dress the part.

Categories
Culture Music

YouTube Music Man Marc Rebillet on Building a Following and Becoming ‘Loop Daddy’

Musician and YouTuber Marc Rebillet greeted his fans at a sold-out Bowery Ballroom show in September by jokingly berating them with the fact that he was missing an episode of Bachelor in Paradise. Wearing a blue bathrobe with yellow trim, he stomped around the stage in leather dress shoes describing his obsession with the reality show, but reassuring his audience “I love you anyways.” The crowd cheered back with equal amounts of love.

When ONE37pm asked Rebillet to describe his music, which is mostly all improvised with the help of audience participation, he thoughtfully paused and quipped, “Ass-shaking meaningless garbage.” In this interview with Rebillet, he tells us about his upcoming almost sold-out North America and European tour, how he got the nickname Loop Daddy and his journey to becoming a full-time musician.

Both his live performances and YouTube live streams are one part comedy show, one part well-crafted beats created on his M-Audio Axiom 49 keyboard and Boss RC-505 loop station. “[The Boss RC-505] is an incredible workhorse piece of equipment,” he said. It’s clear he’s serious about his gear, as well as his songs’ topics—which range from grandma strippers to football season to White Claw. Going in and out of various characters, yelling monologues to the camera and singing over catchy loops, Rebillet has garnered a loyal audience both online and offline.

“It really happens organically, as long as you continue to engage with them,” he said of building his following on YouTube, where his nearly 300,000 subscribers have helped his videos reach more than 20 million views. This doesn’t include his Reddit, where he’s had an audience of roughly 18,000 at one time, or the clips of his performances that have been passed around on Twitter with various types of commentary. 

“Even when there’s no one watching, especially when no one’s watching…it’s a matter of consistently making things for an audience to watch,” he said. “And if that stuff happens to be half interesting, people will watch it, and you have to do it again and again and again and again. Think of ways to continue to make it half interesting.”

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How Zane Built a YouTube Channel with 3.3 Million Subscribers

Vine may have ended its run in 2017, but content creator Zane Hijazi only picked up the pace. 

Among Vine fanatics, Hijazi needs no introduction. He shared a wildly popular page with his friend (and fellow YouTube convert) Heath Hussar, which amassed a dedicated fan base of over 3.4 million followers. But when Twitter announced that it would be discontinuing the mobile app on January 1, Hijazi switched gears and began actively posting on his self-titled YouTube channel. His innovation allowed him to catch fire on a new platform, sustain a fiercely loyal viewership (his current YouTube subscriber count exceeds 3.3 million) and create hours of addictive content with his troupe of YouTuber friends called The Vlog Squad

Fans of Hijazi’s channel should expect the unexpected. He has dyed his hair pink and released a music video for an original song, “BOOM.” He often features his sister, Hidaya, even surprising her with a car on video in honor of his 200th episode. The Vlog Squad—including fellow YouTube sensations David Dobrik, Liza Koshy, Scotty Sire and more—appear regularly, pulling off group stunts like an ‘80s aerobic workout and painting like Bob Ross with Liza Koshy.

On a recent trip to New York City, Hijazi stopped by the ONE37pm office in Hudson Yards to discuss his unique online presence, the future of his channel and his advice for aspiring vloggers.

For people unfamiliar with your work, how would you describe yourself and your channel?

Zane Hijazi: I’m a very outgoing personality. I don’t have a specific talent. I think people just love me for who I am and how I see things and the way I joke about things. That’s what they get when they subscribe to me. They like the way I talk about situations and things that go on in the world. When people followed me back when I was on Vine, they followed me for my personality, mainly. As that is evolving, they get to see that when they subscribe to my channel. 

You started your social media career on Vine and eventually moved to YouTube. How was that transition from creating six-second clips on Vine to 10- or 20-minute YouTube videos?


Hijazi: So back in the Vine days, it was really easy to come up with bits because it only had to be six seconds. But then it was also really hard, too, because there would be an idea we wanted to execute but we weren’t able to because we didn’t have much time. So when we moved onto YouTube in the beginning, it was really easy to make videos because not only would we be able to do our bits long form, but it was more fun because we had time to fill up that gap…but then it started getting harder and harder. We were so excited at the beginning of YouTube. We were filming everything and we’d post twice a week. It was great, and then it got to the point where we thought, “OK, we ran out of ideas. We need to now start coming up with new ones,” and that’s when it started getting really hard. But if you were to tell me to go back to Vine, I would be done. I cannot think in the Vine process anymore.

How has your channel evolved since you started posting videos three years ago? 

Hijazi: I used to do a lot of skits because that’s what I was used to when I was doing Vines with Heath…I think [the YouTube channel] turned more into a visual podcast but with a lot of editing. I feel like I’m more myself now on my YouTube channel than any other platform. 

What’s been one of your favorite recent videos?  


Hijazi: I would say my Night King video when I turned into the Night King. I couldn’t believe how good of a job they did. I looked like I walked off the show. I’m a perfectionist; it has to be perfect when I do something, so the fact that they were able to nail it really got me excited. It was a great video and everybody loved it. Even people that don’t watch Game of Thrones—which is crazy to me that they don’t watch the show—really enjoyed it because I looked crazy.

So we know you love YouTube. But between Instagram and Twitter, which would you choose if you only had one? 


Hijazi: Twitter. Twitter is so funny. Every time I’m on it, I find the funniest shit. Instagram is more pictures and who looks the best, who uses Facetune to make the best pictures. Twitter is very real. It’s like “BOOM.” There’s a lot of things about Twitter I don’t like because I feel it can get hateful. But the funny stuff is really good. It’s like a great newspaper for your eyes.

What advice would you give to people trying to become successful YouTubers like you?

Hijazi: Stay consistent, which I do not do now, but I feel like in the beginning it’s very important to stay consistent and be yourself. Always think outside of the box. Don’t be within limits, which I do all the time, but I think that’s good advice to give other people who want to do this. And find friends that want to also film. I think that’s really important. I’ve learned that if I didn’t have the friends I do now, I don’t think I’d be doing this at all. So it’s good to have a support system with you when you film videos because you have to have good energy. It has to be real when you film. 

What’s something you haven’t tried yet on your channel but would love to do? 


Hijazi: I have these weird little ideas and every time I tell somebody they’re like, “OK…” but when I get it done in the end, they finally understand. I want to make a horror movie trailer, but the trailer is for a nonexistent movie. And I want to shoot each scene strictly for that trailer. I want to do it with all of my friends and I want to come up with a storyline and these scenes that I’m gonna do on the spot. But anything that I do, I always keep secret.

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