Culture Music

DJ Mick Spills His Super Bowl Playlist

You really need to know MICK. 

Mick Batyske is a DJ and startup investor, a father to the cutest kid you’ve ever seen and the man behind the music at our 2020 Super Bowl event called “Masters of the Mic.” You wouldn’t know it from his humble attitude, but he’s spun for Will Smith, LeBron James and in the White House for Michelle Obama and will delight our VIPs in Miami who include Dwyane Wade and Gary Vaynerchuk, to name a few. 

Here’s his take on the power of networking, his greatest failure to date and a step by step list of how to put together a playlist for high-profile celeb events.

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ONE37pm: Tell me about your segue into investing from being a full-time DJ.

MICK: I manage my DJ career myself. I essentially manage a lifestyle career. I started to create all sorts of relationships outside of the music world because I wanted to DJ everybody’s stuff. So I went from being the guy that did just hip-hop events at All-Star Weekend to the guy doing venture capital events in Cannes.

When that happened, I was able to start using my daytime brain to develop relationships, skills and opportunities. I’m now able to use my business knowledge and business relationships to help build companies.

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Did you have any kind of training? What did you study?

MICK: I went to school to get a marketing degree. I started off in finance and decided that it wasn’t for me. So I transitioned to marketing, realizing that I had a passion and an aptitude for it. Then I started DJing for fun. I actually used the funds I made DJing to pay for graduate school.

I got an MBA in marketing. When I finished, I wanted to put my cultural skills and high-level business skills into a basket to create a career.

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Break down your daily routine for us: when do you wake up? When do you go to sleep?

MICK: I wake up every day around 7:30 am. I usually wake up with a child on my arm, even though he originally goes to sleep in his bed. Somehow, when I wake up, he’s on my left shoulder and I wake up with a cat on my right shoulder. Shout out to my cat Hov. He’s like 17.

We wake up, make waffles, watch ten minutes of a cartoon and take our vitamins. We live on the block where Biggie grew up, so every day that we walk to preschool, we pass Biggie’s house. It’s an amazing moment for me culturally because I get to raise a kid in a neighborhood where an icon of mine lived.

We invented a thing called the foot pound. It’s only for father and son sneakerheads and it’s a handshake-like moment where we tap our sneakers together. It’s really cute. So we do the foot-pound, he goes to school, I go get coffee, I come back home. I sit at my desk in the morning, do an email triage and figure out what needs to be handled for that day. I usually schedule a lunch meeting. I come back home in the afternoon, get him from preschool, and we’ll go have some lunch. Then, usually, we’ll go run some errands together and go home. If I have to go to a dinner party, sometimes I even bring him. And then the next day, we just repeat.

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What do you consider your greatest failure to date? What did it teach you?

MICK: I don’t think there are failures because I’m a huge believer in stoic philosophy, which is “the obstacle is the way” mantra. I don’t think you ever fail at anything. It teaches you how to go around above, under or through something to come out on the other side. There have been multiple times where I’ve gotten a much better gig because something got screwed up on the thing I thought I wanted. The adage of “whatever doesn’t kill you makes you stronger” is completely true.

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If you could, what would you go back and tell your 18-year-old self?

MICK: I would tell my 18-year-old self to trust the course. It’s all going to work out. Trust the process. Know that you can take your hobby and your dream and your passion and turn it into a career. It used to be harder for our parents to actualize their dreams. For us, it’s very doable. And then for our kids, it’s not just going to be doable, it’s just going to be the accepted way of living life.

What’s your process for putting together a playlist for like a high-profile event like our “Masters of the Mic” event with Dwayne Wade?

MICK: When I put together what I’m going to play at an event, I look at a couple of different factors. First of all, I look at where the event is. Is it in L.A., Miami or New York? Then, who’s going to be there? What type of people, celebs or talent will attend so I can make sure I have taken into account their preferences?

Then I add in stuff that makes me sound like me. There are artists that I’ve played at any party I ever DJ, no matter the party. You’re always going to hear some 90s hip-hop stuff and some Jay-Z. The last thing—and the essential element within all those other confines—is making sure that the set is engaging with the audience. I have also to make sure that the music works for the people in front of me, because if nobody’s dancing and nobody’s having a good time, then none of the rest matters.

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DJ MICK’s Miami Playlist for ONE37pm’s “Masters of the Mic”

Style What To Buy

Calyann Barnett, Dwyane Wade’s Stylist, Has a New Venture

Calyann Barnett decides what Dwyane Wade will wear. A mom, creative director, celebrity stylist and all-around powerhouse, her new venture—a venue for short-term, flexible leases for 20 individually designed pop up shops—opened recently in Miami’s Wynwood district and marks the next phase of Barnett’s career.

Hosting major events this Super Bowl weekend, The Shop In Pop Up Shop is one to watch. Here, Barnett discusses her inspiration for creating an ever-changing retail location and her favorite DWade outfit moment of all time.

Courtesy of Calyann Barnett
Courtesy of Calyann Barnett

Tell me a little bit about your new pop up shop in Miami.

Barnett: The Shop In Pop Up Shop is a turnkey solution for brands trying to enter the Miami market who don’t have a brick and mortar presence, but who want to launch a product. We house multiple brands. They come in and allocate their product to us, and we do everything for them: their point of sale, hiring all the sales staff, all the fixtures, the design, the inventory, everything for them. It makes a seamless solution for a brand to try out the Miami market or to test a brick and mortar location to see if it resonates with particular customers.

Definitely. How’d you come up with that idea?

Barnett: I’ve been a stylist for 13 years on the purchasing side of retail. I started to perceive this change, where stores started closing; The retail business was dying. When you have places like Barneys closing because they’re holding too much inventory, you realize things need to change. You look at the Airbnbs of the world or companies like Uber. They are providing services without actually holding any inventory.

As I started shopping it around and asking people if they wanted to be a part of it, I got a lot of great feedback, and they were like, “Wait, will you be here in March, and will you be here this month?” And I was like, “No, it’s just for two months.” And they were like, “Oh, no. People need access to these shops year-round; everyone has different drops; everyone has different programming.” I needed to be able to provide that for them.

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You are Dwyane Wade’s primary stylist and his creative director. What’s your favorite Dwyane Wade style moment of all time?

Barnett: Oh, there are so many. We’ve had such good moments—even the crop pants. I just talked about it yesterday on a panel at my shop. That moment was an accident! I loved it because I knew it was an accident. His pants were too short, and I suggested that we cut them. We went with it, and it’s turned into a major style trend. I also love a lot of monochromatic looks; We do a lot of all white. We just did it for the ESPYs, an all-white look. That sash was killer.

What’s your one biggest style tip you would give to every man if you could?

Barnett: Confidence. Make sure that confidence is the first thing you put on every single day. If you’re not confident in yourself and what you’re wearing, then you look won’t make sense. The other is fit; Fit is so important. You don’t have to wear expensive clothes, you don’t have to buy all designer, you don’t have to spend a lot of money. As long as you wear items that fit. So go to your local tailor, go to your local dry cleaner, get clothes tailored properly.

Courtesy of Calyann Barnett

What’s the most important lesson you’ve learned as a founder?

Barnett: The most important lesson is that when you hear the word “no,” hear “no” now.

People are gonna tell you no all the time, and that your idea is not going to work. They’re going to say so many reasons. Just because it hasn’t been done, doesn’t mean it shouldn’t be done.

Sneakers Style

5 Iconic Super Bowl Halftime Show Sneaker Moments

In recent years, the Super Bowl halftime show has proven to be a bigger stage for the advertisement of sneakers than the commercials. From Jordan Brand’s recent collaborative offerings breaking the internet on Travis Scott and Justin Timberlake to adidas receiving major endorsement from Katy Perry and Anthony Kedis, performers wearing logos onstage is more memorable than the cleats worn in the game.

From can’t-miss classics to unseen artist collabs, relive some of the halftime show’s most memorable sneaker moments so you can drop facts on your friends at this year’s Super Bowl party.

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1. Super Bowl LIII 2019 – Travis Scott, Adam Levine and Big Boi

The ice on in the booth collided with the heat all over the stage as the Super Bowl LIII halftime show was not just a medley of hits, but also a range of rarities.

Though Maroon 5 headlined, Travis Scott stole the show by debuting his Air Jordan 6 collaboration from Jordan Brand months before its release. Far from selfish, La Flame laced Adam Levine in his Travis Scott x Air Jordan 1 High that many would consider the best sneaker of 2019.

Missouri City and Los Angeles showed out onstage, but it was Sir Lucious Leftfoot from The A that came through with the kryptonite. Forever a fan of Jordans and never relegated to matching, Big Boi went against the grain and rocked the very rare Air Jordan 3 Tinker “Oregon” PE that only decorated the Ducks on that year’s football roster. Leave it to Atlanta’s own for a fresh take on the Dirty Bird.

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2. Super Bowl LII 2018 – Justin Timberlake

Justin Timberlake’s Man of the Woods menswear-meets-streetwear look was led somewhat surprisingly by Jordan Brand.

Popping up in the pair that MJ pulled out for the 1988 Dunk Contest in Chicago, JT paid homage to both the GOAT and Prince in Minneapolis by covering the Purple One in a 3M-accented pair of White/Cement 3s.

Dubbed the Air Jordan 3 JTH, this flip on the White/Cement Air Jordan 3 served as a launchpad for the Tinker Sketch rendition of the Air Jordan 3. By adding a Swoosh to the upper portion of the icon—as the story says that Hatfield had originally intended—the AJ3 suddenly saw more branding and new life. Bringing Justin flash into the fold both literally and figuratively, this collaborative colorway put a reflective finish on the complementary Swoosh for an optical illusion on the big stage under the bright lights.

Said to have equated to $2.86 million worth of marketing exposure for Jordan Brand, JT’s clean kicks and “Filthy” single saw the Jumpman jumping over all advertisers without breaking a sweat.

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3. Super Bowl XXXVIII 2004 – Justin Timberlake

Known more for nip slips than kickflips, the 2004 Super Bowl halftime show stands as the most polarizing performance in the sport spectacle’s storied history. 

While Justin Timberlake rocked Nike Air Force 1 Highs in the music video for “Rock Your Body,” Nike Dunk Lows provided his base during the infamous Super Bowl striptease with Janet Jackson. Though few eyes were on his feet, the Olive/Camo Dunks JT rocked proved as on-trend in 2004 as they do now.

An inline Dunk—not an SB—this 2004 release saw Timberlake as a member of Team Early only one month into the year. Covered by baggy khakis, the low top Dunks exemplified the once-famous Be True to Your School basketball shoe in the midst of its lifestyle rebranding. Following up early iterations of Dunk retros relegated to Japan and fat-tongue favorites that would change the game, these inline Dunks have risen in the resale ranks in recent months.

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4. Super Bowl 2014 XLVIII – Red Hot Chili Peppers

In the late ‘80s and early ‘90s, Flea, Anthony Kedis and company were known for wearing Air Jordans ranging from the OG Chicago 1s to the celebrated Steel 10s. In the mid-2000s, they took it to the other side when they released a collaborative adidas Superstar.

At the 2014 Super Bowl XLVIII halftime show, the stars showed their stripes as they bum-rushed Bruno Mars’ headlining performance in Originals oddities and performance pairs.

On the base, Flea flew around in the adidas Crazy 8—originally dubbed the adidas KB8 as the first signature shoe for local Lakers legend Kobe Bryant. Ahead of Kanye and the curve, Kedis rocked the mic in the adidas Energy Boost running shoe—the brand’s breakthrough in modern cushioning a year before the Ultra Boost rocked the world. In 2015, adidas would keep that same energy by having Jeremy Scott dress Katy Perry and her colleagues in collaborative clothing full of pop art cache.

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5. Super Bowl 50 2016 – Chris Martin, Bruno Mars

A half-century of Super Bowls underway meant one mammoth performance. Hailing Queen Beyoncé to headline, she got the job done in spectacular fashion will a little help from her friends.

Rocking Louboutin boots herself, pop’s elite popped off in sneakers styled to stand out. Her hubby’s best bloke, Chris Martin of Coldplay, perhaps set the stage for the marketing impressions Jordan Brand could expect in years to come. More known for “Fix You” than Nike by You, Martin (or his stylist) made the most of the Jordan Spizike being on NIKEiD by dressing it in a Crayola colorway Howie Mandel would love.

Less loud and more classic, Bruno Mars made it clear he was all in on the New Jack Swing sound by rocking a black leather tracksuit with matching Nike Cortez sneakers and gold dookie ropes. The Cortez has always had a home in Nike’s catalog but belongs to the West Coast the same way Cali claimed the Chuck Taylor. While Kung Fu Kenny gets due props for bringing the Cortez back to the mainstream, Bruno Mars made sure to unarchive the classic to bring that extra bit of bass to the Super Bowl stage.

Culture News

ONE37pm’s 2019 Super Bowl Party in Atlanta Was Too Lit

As Will Smith said in the 1998 classic “Miami,” “Miami bringin the heat for real” and this year, thanks to the Super Bowl, the city will most certainly be bringing it. Here at ONE37pm, the intersection of sports, culture and entrepreneurship is part of our ethos, and nowhere is that more celebrated than at the Super Bowl.

It is in that spirit that ONE37pm is teaming up with NBA Legend and future Hall of Famer Dwyane Wade, Budweiser and Ziploc to throw the biggest pre-Super Bowl bash on South Beach. At the party’s “Masters of the Mic” karaoke contest, various celebs and stars will battle each other to prove that they are the true master of the mic. Wade, the legend himself Gary Vaynerchuk and Instagram superstar Amanda Cerny will be the judges. 

Last year in Atlanta at ONE37pm’s “Emerging Kings” party before Super Bowl LIII, rapper YG tore the house down when he took over the main stage, so the only question now is: What will happen this year in Miami? Keep it locked to ONE37pm to find out!

VaynerSports x ONE37pm/Getty Images
VaynerSports x ONE37pm/Getty Images
Amia Moretti
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VaynerSports x ONE37pm/Getty Images
Former NFL cornerback Darrelle Revis
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Rapper YG
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Tyree Jackson
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Rapper Tee Grizzley
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Instagram phenom Woah Vicky
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Gary Vaynerchuk and YG
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Rapper Lil Keed
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Chicago Bears’ cornerback Prince Amukamara
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Rapper Tee Grizzley
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Hakim Wright Jr
Gary Vaynerchuk and Darrelle Revis
Hakim Wright Jr
Culture News

Before Super Bowl Sunday, Go ‘Down the Hatch’ with Barry Flavors

It’s a new year, and that means new shows. ONE37pm’s latest project is a foray into the fast-paced world of food reviews, featuring a fast-talking, snack-loving host and all the flavors you can imagine. This is Down the Hatch with host Barry Flavors. On the inaugural episode, Barry takes on Domino’s Pizza, trying everything from a plain slice to a decadent lava cake.

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After each taste and some careful consideration, Barry gives the fans exactly what they want: a grade. Operating on a 1-10 scale, the taste bud king gives each item a score and lets us know the pros and cons. Super Bowl Sunday is fast approaching, and Barry believes Domino’s should be more of a go-to for snackers everywhere. The Domino’s wing test inspires a few fun wing-facts as well. Did you know that buffalo get their name from Buffalo, NY—not the animal—and that over 1.3 billion wings are consumed on Super Bowl Sunday alone? Guess it’s true that we learn something new every day. 

Barry goes most wild for the lava cakes, which he affectionately refers to as “little chocolate bombs.” His most glowing review of all is concise: “These, if you have not had them, are next level shit.” That they are.

Make sure to be on the lookout for next week’s episode, where Barry tackles Berg’s Pastrami.

Culture Music

Yung Baby Tate Is Here, There and Everywhere

Where is Yung Baby Tate?

That’s difficult for me to discern on Jan. 24, two nights before the Grammy Awards, where the 23-year-old artist has a Best Rap Album nomination for her work on Dreamville’s Revenge of the Dreamers III album. At this point, the Los Angeles sun has receded into a crisp winter night blanketing the streets and addresses in darkness, so I can’t make out which house is the one Yung Baby Tate’s manager directed me to. Only the lights of cars that traverse the narrow dirt road in this residential area and the faint lights of homes pierce the night. 

Tate and I were supposed to do this interview the day before. But by Tate’s own admission, she was submerged in the feels, staring out the window of expelling her grief into a microphone. So, before Tate’s manager’s assistant emerged on the front porch as a beacon of guidance, I had no idea where Tate was physically or mentally. But the moment I crossed the threshold into her Airbnb, Tate made it clear where she was: She was here and she had arrived.

Maggie Shannon for ONE37pm
Yung Baby Tate in LA.

“Here” for Tate wasn’t only the modest single-family home in the hillside neighborhood of Los Feliz in central LA where she was staying. “Here” was Grammy weekend, as a nominee for Best Rap Album for her contributions to Dreamville’s Revenge of the Dreamers III album. To those whose first exposure to Tate’s brand of music was that Dreamville album, Tate’s the product of 15 seconds of fame—the length of time she appears on ROTD III’s “Don’t Hit Me Right Now.” For her legion of fans who have grown since Tate’s 2015 EP ROYGBIV, she got here being unapologetically raunchy enough to “need Jesus cuz that dick a demon” on her song “Dope D” and still able to “shoot it just like Cupid” on “Wild Girl.” 

Shots of Crown Royal are offered upon entry, while Tate, wearing a curve-hugging pink bodysuit with black flames, is situated on the couch closest to the door, so when I enter she briefly looks up from her microphone to acknowledge my existence but not long enough to remove her from the creative spell she was in recording with her longtime engineer Zach Nicholls. Her best girlfriends are strewn across two couches and a few chairs surrounding her as she keeps a mic glued to her hand.

Maggie Shannon for ONE37pm
Yung Baby Tate at the mic.

She repeats an “I was feeling drunk, but I’mma leave it alone” refrain on syrupy bass line spilled over an almost ghostly vocal sample before the moment she and her friends spill over each other laughing is recorded and then replayed on a loop. Her friends—co-manager Steph, makeup artist Slim Barbie and Pussy Power co-founders Taylor and Courtney—may seem unattentive as their multi-talented friend makes music during the biggest weekend of her career, but at a moment’s notice, they can give her a few affirming laughs and help her identify which song from The Dream is similar to the one she was recording. 

“My whole life is a balance of work and play. I’m talking to you right now, being serious and trying to formulate these answers. But I’m also joking in my head. That’s just my personality. I be playing but I be serious. I’m just playing…but I’m saying,” Tate told ONE37pm before filling the room with her warm laugh.

ONE37pm visited Tate in Los Angeles days before the Grammy Awards took place to document her preparation for the big night, her thoughts on the whirlwind of her first Grammys and find out how she got here.

How She Got Here

Born Tate Farris, Yung Baby Tate has been sharpening her musical talents since the third grade and attended the performing arts school DeKalb School of the Arts in Georgia. She was singing onstage for nearly a decade before anyone heard her rap.

Maggie Shannon for ONE37pm
Yung Baby Tate getting her makeup done.
Maggie Shannon for ONE37pm
Yung Baby Tate and her team getting ready.

Her manager, Quinn Goydish, pulled some strings to get Tate into the famous Dreamville sessions at Tree Sound Studio in January 2019 as a songwriter after she was perplexed as to why she didn’t get an invite to the lauded Dreamville sessions. At first, she was tasked with writing with Dreamville’s R&B princess Ari Lennox. The day “Don’t Hit Me Right Now” was recorded, Tate’s connection to Lennox almost cut her off from the biggest blessing of her career.

“They told us, ‘Yo, you’re here writing for Ari? Ari’s not here. So, y’all got to leave. So I basically hid in that room and didn’t leave. I was like, ‘Fuck it, I don’t have to pee. I’m going to stay my ass right here so nobody can see me,’” she says.

Her surreptitious maneuvering led to her being in the room when Bas recorded his verse for the song. Never one to keep an opinion caged behind teeth and reservations, she suggested Bas add a few lyrics to the end of his verse, to which Bas suggested she record it instead. Just like that, Tate was on her way to becoming a Grammy-nominated artist, months before she even started touring. 

“I feel like I skipped every other step you’re supposed to take before you’re Grammy-nominated,” Tate says.

Grammy Baby

Tate was skipping those steps before she was even taking them. She was born on May 13, 1996. Three months earlier, her mother, Dionne Farris, attended the 38th annual Grammy Awards with a Best Female Pop Vocal Performance nomination for her R&B hit “I Know.” With a glass of wine on its last sips seemingly siamese with her right hand, Tate recalls this fact with a smile that looks to be born from remembrance.

“I was at the Grammys 24 years ago in my mom’s womb,” Tate says. “It’s just crazy to see the full circle, except I don’t have a child in my womb. It’s full circle besides that.” Tate said before bursting into a booming laugh that envelopes the room.

Maggie Shannon for ONE37pm
Yung Baby Tate in LA.

Three years before Tate was born, her mother won a Best Rap Performance by a Duo or Group at the 35th Grammy Awards for her singing on hip-hop group Arrested Development’s “Tennessee.” So, you can partly blame her mama for the way Tate casually steps on necks and never lets the Grammys’ bright lights blind her from working toward her future. 

“We casually had a Grammy sitting in the dining room growing up,” she says. “I would see it every day. I went to a performance arts high school, and this one time she came up to my school and talked to the students. She came up to the school with the Grammy and everybody was like, ‘Tate, oh my god. Your mom has a Grammy?’ I was like, ‘Chile, I see that thing every day.’”

Grammy Looks

Tate’s style is as unmistakable as her talent. Her diminutive stature is usually cloaked in vibrant colors and outfits that she’s said in the past border on sexy and looking like “somebody’s daughter.” Her Instagram is full of Ivy Park x Adidas unboxings, custom-made dresses and an incontrovertible affinity for all things pink. As much as the Grammys are a showcase of talent, it’s also a fashion show runway that stretches for a week. Jennifer Lopez’s green Versace dress from the 42nd Grammy Awards in 2000 is still inspiring celebrities and watchmakers for more than 20 years.

Maggie Shannon for ONE37pm
Yung Baby Tate in LA.
Maggie Shannon for ONE37pm
Yung Baby Tate in LA.

Tate understands her star is growing, but before the Grammys, she says she was more concerned with what was happening to her butt. “When I was planning for this trip, I told you, I got a little thick. Literally, I have two pairs of pants that fit me right now because this ass is going ba donk. It is not letting any of those jeans come up or any of those pants slide past the thigh,” she says.

She enlisted help from stylist Titi La’Fleur and gave simple instructions for her look: “Pop out, stunt on hoes, foot on necks.” The night before our chat, she was decked in a pink dress with a fur coat draping her shoulder as she partied with Chance the Rapper and her Revenge of the Dreamers III collaborators at Dreamville and Since the 80s The Dreamer Social event. The next day, hours before our interview, she was serving some chic in a pink beret, and a bustier/mico-skirt combo at Instagram’s 2020 Grammys luncheon. She was invoking the B-girl spirit in her Kangol hat and Adidas athleisure wear at another event and ensconced in a shimmering pink dress fit for a ball at Dreamville’s post-Grammys party.

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“This is the first time in my life where I’ve changed on the way to an event in the car. It’s hella busy,” Tate says. “I don’t know what’s going on. I’m meeting way too many people to remember. But it’s a lot of fun, and I’m grateful to be here.”

Not Too Yung

She won’t be the same artist she was before the Grammys. “I’m also changing my name from Yung Baby Tate to Baby Tate. I’m in a transitional phase right now,” Tate proclaimed without a hint of her usual jocularity. “I feel like I’m getting older. I’m 23 and I’ll be 24 this year. I’m not going to be young forever. But I will always be somebody’s baby.”

People misspelling the “Yung” in her name helped her decide to retire her old moniker, but she also felt the name smothers her feminity into a genderless Soundcloud rapper with bars to the public. Baby Tate won’t be rapping as much, moving more into an R&B space, in an effort to remind people of the breadth of her talents that may have been lost in her meteoric rise as a rapper.

Maggie Shannon for ONE37pm
Yung Baby Tate

“I was rapping so much that my fans and people forgot that I can sing well. Not just that I can hold a note with some autotune. I can sing. I’m classically trained,” Tate said with the most temerity she exhibited all night. “This year, and moving forward, I’m trying to not abandon any of my talents or any of my gifts and blessings I was born with or trained to have.”

Before the Grammys, she linked with Masego and Bizness Boi at the Insecure writing camp in December and compared it to the Dreamville camp, with a bit more rules that inspired a samba-style collaboration between her and Masego. “Issa [Rae] had a rubric, basically. ‘These are the songs we need. These are the scenes that are going on.’ One of the descriptions’ first words were ‘lots of fucking in Mexico.’” 

Tate’s 2020 won’t include Grammy gold as ROTD III lost to Tyler, the Creator’s IGOR for Best Rap Album. Before that became a fact, Tate knew not even a Grammy loss could remove her from the Grammys. She’s here. 

“I’m going to take a shot—it’s whatever,” she said. “We’re here. That’s honestly enough for me.”

Sneakers Style

This Week’s Top 5 Sneaker Drops You Should Know

We love sneakers. From the latest collaborations to retro kicks that bring you back to your first pair, we know that feeling when you open the box and inhale that brand-new smell. So we’re rounding up the best and most highly anticipated sneakers every week. Let’s get started.

This week’s releases feature an array of kicks that you won’t want to sleep on. 

New Balance is set to release a pack that inspires us to keep dreaming, while an all-new adidas Yeezy Boost 350 v2 colorway is perfect for spring. In addition, the brand with the Three Stripes combines two classics for a refreshing silhouette. Nike releases its latest innovative sneaker with the Nike VaporMax 360 that adds to the Air legacy we all know and love. Plus, BBC and the Reebok Answer V come together for a colorful collab. 

Take a look at the upcoming kicks, and be sure to tune in next week for another heat-filled lineup.

1. Nike VaporMax 360

Date: Jan. 30

Price: $225

SNKRS and select Nike retailers

Nike is known to take risks by pushing the envelope of performance and innovation. Their latest development is the Nike VaporMax 360. The pair uses an original palette that is a nod to the past, while looking toward the future of Air with its iridescent Swoosh. Designed for all-around comfort, the VaporMax 360 could very well be the comfiest Air model to date.

2. New Balance “Inspire the Dream” Collection
New Balance

Date: Jan. 30

Price: TBD

New Balance and select retailers

To celebrate Black History Month, which is right around the corner, Kawhi Leonard and New Balance introduced a BHM-inspired collection that uses some of NB’s most classic silhouettes along with Kawhi’s go-to hoops shoe.  

The collection features the New Balance 574, 997, 850 and the recently unveiled OMN1S, which is engineered for on-court performance. 

The collection features a USA-themed palette with a vibrant red and deep navy that blends well together. To top it all off, the shoes feature hints of gold across the upper and along the midsole for an extra pop of color.

3. Adidas Yeezy Boost 350 v2 “Marsh”

Date: Feb. 1

Price: $220 and select retailers 

Kanye West’s commitment to ensuring everyone gets a pair of Yeezys is now a reality. The adidas Yeezy Boost 350 v2 continues to be the canvas for debut colorways. 

Straying away from recent neutral tones, the “Marsh” colorway consists of a yellow upper and a citrus collar. The silver stripe across the shoe adds some character to it, making it a must-have, especially with the change of season coming up.

4. Adidas Superstan

Date: Feb. 1 

Price: $110 and select retailers

The adidas Superstar and Stan Smith silhouettes have become some of the more iconic models from the brand. Since the ‘90s, the brand with the Three Stripes has turned these classics into pillars. Now, they’re coming together to create the upcoming Superstan. 

Minimalistic in its design, the Stan Smith upper receives a Superstar toe box for a subtle makeover. Adidas will definitely deliver more colorways of this dynamic duo.

5. BBC x Reebok Answer V

Date: Feb. 1 

Price: $180

Reebok, and select retailers

BBC and Reebok have been on their A-game with their collabs. Using a silhouette popularized by Allen Iverson that embodied his fashion-forward mantra, this upcoming colorway of the latest BBC x Reebok installment features a great range of colors and materials. If you’re looking to diversify your sneaker collection or you just want some color in your rotation, this pair is just for you.

Culture Music

How to Make Your Song Go Viral on TikTok

Lonr. is living proof of what can happen when you put yourself out there. After producing tracks for H.E.R., the 22-year-old started working on his own music. “A.M.”—one of his very first singles—blew up, appearing in 2.4 million TikTok videos and racking up over ten million streams on Spotify.

ONE37pm had the chance to sit down with the artist and talk the nitty-gritty details of how he made his song go viral. Take a look.

Jason Morena for ONE37pm

ONE37pm: How old are you? 

Lonr.: I’m 22 years old.

When’s your birthday? Just curious.

Lonr.: April 19th. An Aries.

Where are you from?

Lonr.: I’m from Cape Cod, Massachusetts. So born in Encino, California, raised in Cape Cod.

Why did you move?

Lonr.: Me and my mom we’re just like finding a good place to live, you know what I’m saying? We were a little tight, I don’t know, on money back then. And so we decided to go back to her hometown and just start starting back up and like, we had an opportunity to own land, so you can’t pass that up. And so we moved to Massachusetts and drove across the country when I was about eight years old.

Where do you live now?

Lonr.: I live here in New York, Brooklyn.

Jason Morena for ONE37pm
Jason Morena for ONE37pm

So when you wrote the song “A.M,” did you have any idea that it would go viral?

Lonr.: You always have hopes that your song is going to go viral. But when we finished it and when we like finished creating it, the sound of “A.M.,” we were like, yo, this has the potential of being something big. So I mean this quick, no, I did not think it was going to blow like this fast and everything was going to come this fast. It’s definitely a blessing from God.

Did you have any concept of how a song that does blow up on TikTok sounds like before you started writing it?

Lonr.: At the time, no. I honestly, I knew what TikTok was when we created it, but like I didn’t have any recollection of like, OK, like this can be pushed now. I’m like, OK, like this sounds like a TikTok song. No, no way. I did not know at all.

Can you give us a timeline of the history of “A.M.”? 

Lonr.: So we made it around this time last year in February, and we put it out in September. So September—it was like September 10th, 2019—and then one month later, we went on tour. Halfway through our tour, it just started blowing up.

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Who adds the new single as a sound on TikTok?

Lonr.: When the song was about to come out on all the platforms like Spotify and Apple, you check that you want it added to TikTok as well. If you’re independent, you have to request it through the distro kids. If you’ve got a major label, it’s just done. TikTok just added an Apple Play function to musicians’ profiles so you can listen to the entire song, as well.

How did they pick the 15 seconds?

Lonr.: They just pick the hook—the catchiest part. Right now, I don’t have control, but I like to start getting control of that. Now I have it in mind to look for what sounds like it’s TikTok-worthy.

Did you do anything to fan the fire of the song picking up?

Lonr.: I just tried to keep up with it, you know? Every day I would post at least like five TikTok videos that were made to the song on my Instagram. And you know, I’d shout people out that, you know, were like making stuff to the song and just to know to engage with fans who were trying to figure out who I am and figure out what the song was through Instagram.

I’d tag them in my Instagram Stories and message them and say, “Hey, it’s me.” If they make a post and tag me in it or even if I find it and they didn’t tag me, I’ll comment like, “Yo, appreciate you for rocking out with me. Thank you so much.” You’re showing love. You know, showing people that I care.

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How did you get the mega TikTok influencers like Charli D’Amelio to use the song in their videos?

Lonr.: We reached out to Mark Thomas. We love his vibe. I’ve met him in LA and we’ve been vibing ever since. Like he’s a cool dude. And so yeah, he reached out to the influencers that he knows and they did the videos and probably reached out to some others. And then I feel like from there people just saw a certain amount of influencers doing the same thing. So they’re like, “Oh, I’m going to do that too.” And then it just trickled down to the masses.

What’s your personal take on challenges?

Lonr.: I like them.

Do you think they’re cheesy?

Lonr.: I feel like TikTok is a strong variation of everything. So sometimes it could be cringy, but I honestly enjoy watching cringey videos. It’s just something funny to laugh at. A lot of the ones that go viral feel almost contagious. They make you want to try them. It just seems like something fun to do. I’ve always liked to make videos and be a clown on social media. So TikTok is definitely that app where you can express yourself or you know, resonate with people in any way.

Now that you’ve built this, what’s next?

Lonr.: My plan is just, you know, like you said, fan fan, the fire and keep it buzzing, keep it up. And then I’ve been, I’ve been working on music you know, staying ahead, just trying to make more music, you know, that would show people and showcase who I am. My plan right now though is to, you know, just push this “A.M.” Record as much as possible until the next thing comes out. I like to make a lot of different music so you know, you, you might not like “A.M.,” but you’ll like “Safe Zone.” If these aren’t your favorites, that third one could be your favorite. Stay tuned.

Tim Mosenfelder/Getty Images

Do you have any other like platform aspirations now that you’ve seen this like organic growth happen?

Lonr.: TikTok is on ten and I just want all my platforms to be buzzing. Instagram, buzzing, Twitter, buzzing. But those are like the main three for me.

What’s your biggest advice or tips that you’ve learned along the way?

Lonr.: A connection is the biggest thing. You know, if you, if you can, if you can make a connection with somebody and you have them as an ally, you never know where that’s going to take you. You never know. You could have made friends with somebody ten years ago and they blow up and because you guys kept your connection then like they’ll look out for you and vice versa. You just elevate each other. The key is just to really put yourself out there and really communicate with people. Talk to people who are interested in you and you know, and show them that you’re interested as well. Like you’re a human being. Communication and just, you know, putting yourself out there into different places is really important cause you never know what’s gonna happen.

Culture Music

Grammy Nominee and Actor Luke James on the Intersection of Business and Creativity

Luke James has an effervescent presence. After his visit to the ONE37pm office, no less than ten people approached me asking, “Who is that guy?” He carries himself with self-confidence and understated electricity—like he recharges his battery at night to illuminate every room he walks into the next day. The energy is contagious but in a quiet whisper.

As our interview progressed, James settled into his own, providing deep and insightful responses. Keep reading for the down-low on the new album, to feel love/d, the upcoming tour and why every artist desperately needs a business brain.

Sarah Jacobs/ONE37pm

ONE37pm: When did you first discover music?

Luke James: Oh, I’m not sure if I was truly cognizant of what I was discovering ’cause I think I had to have been in the womb when it all came to me. I think that’s an honest answer. I’m not trying to be like deep or esoteric or something like that.

How have you juggled your many creative pursuits?

James: Great team. Like every part of my team is in cahoots better than they’re in cahoots with me. It’s really cool. They figure it out and they map it out and, you know, I can just dream and create and they just make it happen.

List the places you’ve lived.

James: Well, of course, New Orleans—it’s where I’m from. Los Angeles, California, New York, Miami, Atlanta, London. Just for a little bit.

What’s one aspect of your profession that you knew nothing about? How did you adapt?

James: A lot of strategy that goes into putting your art out and that doesn’t exactly lend to the idea of when you get to become, well, when you make your dream happen, which if your dream is like to be an artist, that’s all you have to do. That’s all you get to do. There’s more to that. So you have to learn how to put the business mind on rather than sit back and let the creative energy flow, which is more fluid and less contrived and not as much thought. It’s more, as it is a feeling, but the business side is a lot of thought and that takes time to learn that and to understand that.

What do you consider your greatest failure to date? What did it teach you?

James: Not hanging with Prince when I was asked to come and create and hang and just see how he makes music. That’s my greatest regret.

Sarah Jacobs/ONE37pm

How do you take your coffee?

James: Wow. Um, with agave.

What is your favorite project you’ve worked on to date? What are you most proud of?

James: I’m most proud of in totality to be fair, in film, doing The New Edition Story. The opportunity to act and to portray such people. But I think more for me, I think it was the motivation that it gave people kids all over, little black kids to see other little black kids, on TV dancing and singing and I guess for lack of a better phrase, living their best life and showing them that, you know, it’s OK to sing and dance and be friends and have quarrels and somehow, someway you have to find yourselves back together again with that same love.

Tell us about the moment you realized that you would make it in your industry.

James: Maybe it was a time in church. I finally got a solo—they finally gave me my chance to sing something by myself. [singing] Amazing Grace. How sweeet…I didn’t like the song, they didn’t give me nothing that I could really go there with, but it was cool.

Sarah Jacobs/ONE37pm

How much do you think your success is due to hard work versus luck?

James: I think they both go hand in hand. Hard work, persistence and grueling hours of perfecting what it is you do and putting that out and letting people have that and hear that and live with it. Hate it, love it. But constantly putting back, putting it out, putting no matter what. But then waiting for that moment to hit where it’s like that magic hour, that lucky time. The world is in a weird place and people just want to be happy and then all of a sudden you’ve been working so hard and you happen to have a song that’s called “Happy” and it just comes out, and it just moves all these people and everybody just wants to be happy and there you go. Luck.

Who are your biggest influences, creatively or personally?

James: One of my biggest influences is my mom, her hustle, her consistent love. And I mean artists, you know, I think of all of the different people like Wesley Snipes, Denzel Washingtons and the Sammy Davis Juniors and all of that stuff I really took a big interest in. Those are the people that kinda, that basically inspired me to pursue what I’m doing.

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What is your biggest tip for aspiring creators?

James: My biggest tip for aspiring creators is to surround yourself with people who know more than you and listen to them. It’s OK. You don’t know everything,  but when you know, you know, trust that know, and also with like-minded people, people who feed your creativity.

Jan. 31 is on the way, and my new album will be out then. It’s entitled to feel love/d. And my tour “to feel love/d” starts on Jan. 29. So I look forward to seeing all of you there.

Sports Strength

The 18 Best WWE Matches of the 2010s

The wild and wonderful world of professional wrestling has been so good to us over the years.

Yes, there have been several odd booking decisions and terrible matches that have made us question our fandom. But there have also been many high spots (pun intended) that have given wrestling fans plenty of reasons to keep watching. American, Japanese, Mexican, and U.K. wrestling feds have fed our appetites with a wondrous array of standout bouts worth replaying over and over again.

It’s time to look back on the wrestling matches that clearly defined the last decade. More specifically, the WWE main roster bouts even caused Dave Meltzer to beam with pride once they came to a close. Thanks to the strong efforts put in by WWE legends such as The Undertaker, Triple H, Shawn Michaels, John Cena, and numerous others, the period of 2010-2019 was jam-packed with fantastic in-ring contests.

And now seems like the perfect time to reflect on the very best.

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1. The Undertaker vs. Shawn Michaels at WrestleMania 26

The sequel to the best match contended at WrestleMania 25 delivered in spades. The Undertaker and Shawn Michaels topped themselves with a rematch that tugged at everyone’s heartstrings. HBK’s taunting caused ‘Taker to brutalize Michaels even more than before, while HBK held on for dear life and looked to be on the verge of victory several times. The main event of ‘Mania 26 gave us the perfect sendoff for Shawn Michaels.

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2. CM Punk vs. John Cena at Money in the Bank 2011

CM Punk’s pipe bomb promo set this bout up perfectly and made everyone pay close attention once it finally took place. The crowd approval for this bout was off the charts, which gave this WWE Championship bout the extra life it deserved. “The Voice of the Voiceless” took on WWE’s golden boy and took everyone on a wild ride. This is the match that gave us WWE’s version of the “Summer of Punk” and produced the iconic image of Punk blowing a kiss at a perturbed Vince McMahon.

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3. John Cena vs. Brock Lesnar at Extreme Rules 2012

WWE’s resident destroyer returned to WWE in 2012 with his sights set on John Cena. Once both men came to blows, their no-holds-barred clash stood out from the rest of WWE’s relatively clean match formula. Brock reached into his MMA moveset to showcase a new form of offense, which forced Cena to step up his game to combat a much larger foe. Brock’s WWE return match was a sign of great things to come.

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4. The Undertaker vs. Triple H at WrestleMania 28

Two of the most remarkable talents in WWE history locked horns in this classic Hell in a Cell match. And as luck would have it, a fellow legend (Shawn Michaels) was on hand to officiate the brutal proceedings. The Undertaker and Triple H easily topped their WrestleMania 27 encounter during this weapons-filled brawl. We all popped hard after ‘Taker ate a Sweet Chin Music/Pedigree combo and thought the streak was truly coming to an end. That standout moment and the rest of this bout still stand the test of time.

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5. John Cena vs. CM Punk at Raw (Feb. 25, 2013)

The Road to WrestleMania 29 was quite the ride. And thanks to the awesome Monday night matchup pitted between John Cena and CM Punk, that time span became even more worthwhile. Punk certainly had a chip on his shoulder here, which seemed to up his game even more than usual. Cena was there to give Punk one of his best matches of all time and was even willing to eat a rare Piledriver. Both men’s immense chemistry with each other was on full display here in front of a super appreciative crowd. Now, this should have been the main event of ‘Mania 29.

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6. The Undertaker vs. CM Punk at WrestleMania 29

The streak was still intact going into this major event. But CM Punk’s “never say die” attitude almost pushed him to victory over the “Deadman.” In the best match on the entire WrestleMania 29 card, Punk and The Undertaker brought the MetLife Stadium crowd to life with their exciting encounter. Punk poured salt into ‘Taker’s wounds by pulling off an “Old School” maneuver on him and pushing him to his very limits. ‘Taker looked as strong as ever though and fed Punk a devastating Tombstone Piledriver to bring their epic encounter to a fitting end.

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7. CM Punk vs. Brock Lesnar at SummerSlam 2013

Far too many die-hard wrestling fans doubted CM Punk’s chances of looking credible against Brock Lesnar when this “no disqualification” match was announced. But by the end of it, Punk turned a lot of haters into believers. “The Best vs. The Beast” was an amazingly paced, drag-out brawl full of stiff strikes, weapons galore, and a slew of breathtaking near-falls. Punk didn’t look out of place against the much larger MMA behemoth as he took a beatdown and even delivered one of his own. Punk and Brock were definitely at their best here.

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8. John Cena vs. Daniel Bryan at SummerSlam 2013

The “YES!” Movement reached another plateau thanks to this intense WWE Championship match. John Cena further proved he had evolved as an in-ring technician as he stood toe to toe with the technical wrestling wizard that is Daniel Bryan. Even with a severe elbow injury, Cena went out and produced in-ring magic with one of WWE’s biggest babyfaces. Daniel’s hard-fought victory felt even more special as it came after contending with Cena in one of SummerSlam’s greatest bouts.

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9. Cody Rhodes and Goldust vs. The Shield at Battleground 2013

Emotions ran high as the Rhodes family fought for their very careers against WWE’s most feared stable at the time. Cody Rhodes and Goldust kicked things up a notch when they stepped into the ring with Seth Rollins and Roman Reigns. Dusty Rhodes’s proud sons held on for dear life and fought like it was their last day on Earth, which gave this tag team bout an extra sense of urgency. The action was satisfying, the outside shenanigans were welcome and the end result put a lot of smiles on faces in the crowd and at home. Cody and Goldust vs. The Shield is a modern-day tag team classic.

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10. The Shield vs. The Wyatt Family at Elimination Chamber 2014

The initial faceoff between these two three-man forces sent the crowd into a frenzy. The anticipation built to a fever pitch by the time The Shield and The Wyatt Family finally clashed. And thankfully, it was well worth the wait. This six-man tag team match was nothing short of a war that saw both sides display their dominance in a myriad of crowd-popping ways. Roman Reigns’ hot comeback sequence, Seth Rollins’s Spanish announce table bump, and The Wyatt Family’s final destruction of Reigns are just a few of the awesome moments that transpired during this matchup.

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11. Daniel Bryan vs. Triple H at WrestleMania 30

Daniel Bryan’s glass ceiling came in the form of Triple H himself. In order to get added to the main event of WrestleMania 30, Bryan had to get through his biggest detractor first. The clash between the people’s choice and the big corporate boss man was one for the ages. HHH’s focused offense on Bryan’s injured shoulder had everyone on the edge of his or her seat, but Bryan gave those same fans hope by going twice as hard at his oppressor. The final flying knee Bryan sent into HHH’s face ended one of the best openers in ‘Mania history.

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12. Brock Lesnar vs. John Cena vs. Seth Rollins at Royal Rumble 2015

This triple threat WWE World Heavyweight Championship match kicked off 2015 in the best way possible. Mr. “Suplex City” came in like a bulldozer when pitted against John Cena and the holder of the Money in the Bank briefcase at the time. Lesnar handed out plenty of German Suplexes for good measure, but Cena and Rollins cut him off at several points throughout this bout. This match is extra special because it truly marked the main event arrival of Rollins. As far as triple threat matches go, this one ranks among the best.

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13. Brock Lesnar vs. Roman Reigns at WrestleMania 31

Going into this match, the fans were none too keen on WWE’s choice as the new number one guy. But due to Roman Reigns’ performance during this WWE World Heavyweight Championship battle, Reigns gained a bunch of new supporters in the process. Brock Lesnar showcased his extra vicious nature by stiffing Reigns with brutal shots and suplexing him into submission. But Reigns’ comeback sequence made the crowd go wild and kicked this match up several notches. The added element of Seth Rollins’ MITB cash-in blew everyone’s minds and turned this match into an unforgettable moment.

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14. Charlotte Flair vs. Becky Lynch vs. Sasha Banks at WrestleMania 32

This phenomenal women’s title match marked the end of the Divas Championship era and the beginning of the much more welcomed Women’s Revolution. Charlotte Flair, Becky Lynch, and Sasha Banks graduated from NXT and retained their high level of combined amazing match potential in the process. All three women easily took home Match of the Night honors with this barnburner of a match. The grand entrances, the special gear each woman wore, and the nonstop action all came together to produce a top-notch women’s bout. History was indeed made here.

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15. AJ Styles vs. John Cena at SummerSlam 2016

The world never knew they wanted AJ Styles vs. John Cena until both men were in the ring together during a Raw promo. SummerSlam 2016 played the part of their second meeting and delivered one of the best rematches the wrestling world has ever seen. Cena was arguably at his best at this stage and provided AJ with a ready and willing dance partner for much of 2016. This match easily surpassed its predecessor and gave us quite the shocker in the form of a clean AJ win. The final Phenomenal Elbow AJ fed to Cena marked his welcome ascension to WWE legend.

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16. AJ Styles vs. John Cena at Royal Rumble 2017

Somehow, they did it. AJ Styles and John Cena took their feud to another level and presented a rematch that surpassed all their previous efforts. And this time, a huge prize was at stake—the WWE Championship. This climactic clash featured callbacks to their past bouts, even more usage of both men’s finishing maneuvers, and some clever counters on Cena’s part. The story of Cena adjusting his usual game plan and picking his spots more carefully was well told here. His triumphant win was the perfect closer to such a memorable feud.

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17. Kurt Angle and Ronda Rousey vs. Triple H and Stephanie McMahon at WrestleMania 34

Who would have thought that this match would ever become a reality? Kurt Angle’s WrestleMania return was to happen right alongside former UFC star Ronda Rousey’s WWE in-ring debut. And both individuals would make history against Triple H and Stephanie McMahon, WWE’s undisputed power couple. In a complete shocker, this match ended up being the very best of the entire event. Rousey looked like a natural as she came to blows with Stephanie and made the crowd go wild when she laid in some MMA strikes on HHH. This mixed tag greatly exceeded its expectations and proved that Rousey had finally arrived.

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18. Daniel Bryan vs. Kofi Kingston at WrestleMania 35

“Kofimania” was in full swing in 2019. After fighting his way through the roadblocks put in his way by Vince McMahon, Kofi Kingston finally got what he so rightfully deserved—a WWE Championship match against Daniel Bryan. The crowd was taken on an emotional roller coaster during this heart-stopping WWE Championship matchup. With his New Day brothers by his side, Kofi conquered the bearded villain and gave the WWE Universe one of the most memorable title wins of the decade. And it all came after a phenomenal matchup between SmackDown’s best and brightest.